{"id":107167,"date":"2023-08-30T16:55:00","date_gmt":"2023-08-30T21:55:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/maitriser-les-avis-en-ligne-le-pouvoir-de-lia-en-matiere-de-gestion-de-la-reputation-2\/"},"modified":"2024-12-20T09:22:28","modified_gmt":"2024-12-20T14:22:28","slug":"maitriser-les-avis-en-ligne-le-pouvoir-de-lia-en-matiere-de-gestion-de-la-reputation-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/maitriser-les-avis-en-ligne-le-pouvoir-de-lia-en-matiere-de-gestion-de-la-reputation-2\/","title":{"rendered":"Ma\u00eetriser les avis en ligne : le pouvoir de l\u2019IA en mati\u00e8re de gestion de la r\u00e9putation"},"content":{"rendered":"<p>Le commerce en ligne d\u00e9pend des avis clients, d&#8217;o\u00f9 la n\u00e9cessit\u00e9 pour les entreprises d&#8217;exploiter la valeur contenue dans les avis. En adoptant la bonne approche en mati\u00e8re d&#8217;\u00e9valuations en ligne, les entreprises peuvent am\u00e9liorer leur classement et leurs performances, et nouer des relations plus solides avec leurs clients. Cependant, les d\u00e9fis associ\u00e9s \u00e0 la gestion de plusieurs sites compliquent le processus de gestion des avis. La solution r\u00e9side dans les capacit\u00e9s offertes par l&#8217;intelligence artificielle (IA).<\/p>\n<p>Deux tiers des consommateurs se fient aux avis en ligne lorsqu&#8217;ils prennent une d\u00e9cision d&#8217;achat, et 91 % d&#8217;entre eux font autant confiance aux avis en ligne qu&#8217;aux recommandations personnelles. Ces statistiques soulignent l&#8217;importance cruciale non seulement de recueillir des avis, mais aussi d&#8217;y r\u00e9pondre. Un syst\u00e8me robuste de gestion des commentaires peut am\u00e9liorer le classement dans les moteurs de recherche, renforcer les relations avec les clients et offrir une multitude d&#8217;informations permettant d&#8217;am\u00e9liorer les performances de votre entreprise.<\/p>\n<h2>Le d\u00e9fi de la multilocalisation<\/h2>\n<p>Les marques disposant de plusieurs \u00e9tablissements sont confront\u00e9es \u00e0 une complexit\u00e9 unique dans la <a href=\"\/fr-ca\/services\/gestion-de-la-presence-locale\/gestion-de-reputation\/\">gestion des avis en ligne<\/a>. Elles doivent regrouper les avis, y r\u00e9pondre et les analyser sur de nombreuses plateformes et pour diff\u00e9rents emplacements. La n\u00e9cessit\u00e9 de solliciter des avis, d&#8217;\u00e9laborer des r\u00e9ponses personnalis\u00e9es et d&#8217;extraire des informations exploitables \u00e0 grande \u00e9chelle peut sembler d\u00e9courageante.<\/p>\n<h2>L&#8217;avantage de l&#8217;IA<\/h2>\n<p>L&#8217;IA est un outil puissant qui peut transformer la fa\u00e7on dont les entreprises g\u00e8rent leurs avis en ligne. L&#8217;IA permet aux entreprises de contourner les objections les plus courantes en mati\u00e8re de gestion des commentaires.<\/p>\n<ol>\n<li>\n<h3>Demande d&#8217;avis performante<\/h3>\n<p>Tout d&#8217;abord, les entreprises affirment souvent qu&#8217;il est trop compliqu\u00e9 de demander des avis. L&#8217;IA peut rationaliser ce processus, en aidant \u00e0 \u00e9laborer des courriels de sollicitation efficaces pour obtenir des avis de clients. Voici un exemple d&#8217;e-mail de sensibilisation g\u00e9n\u00e9r\u00e9 par l&#8217;IA et visant \u00e0 obtenir un avis sur un aspect sp\u00e9cifique d&#8217;un service :<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2023\/08\/ai-review-response.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wpe-content\/uploads\/2023\/08\/ai-review-response.jpg\" alt=\"AI-generated response to an online review.\" width=\"612\" height=\"419\" class=\"aligncenter size-full wp-image-73232\" \/><\/a><\/li>\n<li>\n<h3>R\u00e9diger des r\u00e9ponses personnelles<\/h3>\n<p>Deuxi\u00e8mement, le manque de temps et de ressources pour r\u00e9pondre aux commentaires peut \u00eatre att\u00e9nu\u00e9 par l&#8217;IA. Des plateformes comme ChatGPT peuvent g\u00e9n\u00e9rer des r\u00e9ponses aux commentaires, mais l&#8217;approche de DAC garantit des r\u00e9sultats de haute qualit\u00e9. Nous veillons \u00e0 ce que la voix de la marque soit intentionnellement align\u00e9e et \u00e0 ce que les r\u00e9ponses soient pr\u00e9cises, comblant ainsi le foss\u00e9 qui s\u00e9pare le service client de l&#8217;entreprise. Notre approche facilite un processus rapide et unique, permettant aux entreprises pour passer rapidement au commentaire suivant. Nous donnons \u00e9galement la priorit\u00e9 \u00e0 la s\u00e9curit\u00e9, en veillant \u00e0 ce que votre marque et vos clients soient prot\u00e9g\u00e9s.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e724e78a1b8'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e724e78a1b8');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h3>Transformer les donn\u00e9es en informations<\/h3>\n<p>Troisi\u00e8mement, les entreprises se sentent souvent d\u00e9pass\u00e9es par la grande quantit\u00e9 de donn\u00e9es d&#8217;\u00e9valuation, estimant qu&#8217;elles manquent de ressources pour comprendre pleinement les commentaires des clients. C&#8217;est l\u00e0 que l&#8217;IA peut faire la diff\u00e9rence. Elle permet aux entreprises <a href=\"\/fr-ca\/blog\/la-conception-de-tableaux-de-bord-a-lere-de-lia-la-simplicite-au-service-de-la-vision\/\">d&#8217;extraire facilement des informations \u00e0 partir de grandes quantit\u00e9s de donn\u00e9es<\/a>. L&#8217;IA peut aider \u00e0 identifier les tendances \u00e9mergentes, ce qui permet aux entreprises de r\u00e9agir rapidement et d&#8217;adapter leurs strat\u00e9gies en temps voulu.<\/li>\n<\/ol>\n<h2>Une approche humaine dans un monde domin\u00e9 par l&#8217;IA<\/h2>\n<p>Malgr\u00e9 le vaste potentiel de l&#8217;IA, on ne saurait trop insister sur l&#8217;importance de la supervision humaine. L&#8217;IA peut permettre \u00e0 votre entreprise d&#8217;accomplir 95 % du chemin dans la gestion des avis, mais l&#8217;acceptation finale des r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&#8217;IA est cruciale. Chez DAC, nous avons \u00e9labor\u00e9 une approche hybride qui \u00e9quilibre l&#8217;efficacit\u00e9 de l&#8217;IA avec les nuances de l&#8217;expertise humaine.<\/p>\n<p>Alors que l&#8217;IA peut apporter vitesse et \u00e9chelle, les humains ajoutent un \u00e9l\u00e9ment d&#8217;intuition et d&#8217;adaptabilit\u00e9. Nous veillons \u00e0 ce que les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&#8217;IA soient conformes \u00e0 la voix et aux valeurs de votre marque, tandis que notre \u00e9quipe offre une \u00e9tape essentielle de r\u00e9vision et de perfectionnement. Cet effort de collaboration fusionne la force technologique de l&#8217;IA avec la touche de discernement de l&#8217;interaction humaine, offrant une solution optimale de gestion des commentaires pour votre entreprise.<\/p>\n<p>En conclusion, bien que la gestion des avis en ligne \u00e0 grande \u00e9chelle puisse s&#8217;av\u00e9rer difficile, l&#8217;IA a ouvert la voie \u00e0 une gestion efficace, personnalis\u00e9e et perspicace des avis. En associant la technologie de pointe de l&#8217;IA \u00e0 l&#8217;expertise humaine, les entreprises peuvent naviguer dans les m\u00e9andres de la gestion de la r\u00e9putation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le commerce en ligne d\u00e9pend des avis clients, d&#8217;o\u00f9 la n\u00e9cessit\u00e9 pour les entreprises d&#8217;exploiter la valeur contenue dans les avis. En adoptant la bonne approche en mati\u00e8re d&#8217;\u00e9valuations en ligne, les entreprises peuvent am\u00e9liorer leur classement et leurs performances, et nouer des relations plus solides avec leurs clients. Cependant, les d\u00e9fis associ\u00e9s \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2885],"tags":[],"class_list":["post-107167","post","type-post","status-publish","format-standard","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ma\u00eetriser les avis en ligne : le pouvoir de l&#039;IA en mati\u00e8re de gestion de la r\u00e9putation | DAC<\/title>\n<meta name=\"description\" content=\"La gestion des avis est un d\u00e9fi de taille pour les entreprises multisites. 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