{"id":107155,"date":"2023-08-18T22:17:00","date_gmt":"2023-08-19T03:17:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/ouvrez-vos-connaissances-etudes-sectorielles-pour-les-indicateurs-des-profils-google-dentreprise-en-2023-2\/"},"modified":"2024-12-30T07:07:45","modified_gmt":"2024-12-30T12:07:45","slug":"ouvrez-vos-connaissances-etudes-sectorielles-pour-les-indicateurs-des-profils-google-dentreprise-en-2023-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/ouvrez-vos-connaissances-etudes-sectorielles-pour-les-indicateurs-des-profils-google-dentreprise-en-2023-2\/","title":{"rendered":"Ouvrez vos connaissances : \u00c9tudes sectorielles pour les indicateurs des profils Google d\u2019entreprise en 2023"},"content":{"rendered":"<p>Sommes-nous en phase avec les normes de notre secteur d&#8217;activit\u00e9 ? C&#8217;est une question simple que toute entreprise doit se poser, mais la r\u00e9ponse est souvent insaisissable. Que vous proc\u00e9diez ou non \u00e0 des mesures internes approfondies, l&#8217;absence de donn\u00e9es sur les concurrents et de points de r\u00e9f\u00e9rence externes vous laisse dans l&#8217;ignorance. Prenons l&#8217;exemple d&#8217;une entreprise dont les performances sont sup\u00e9rieures \u00e0 celles de l&#8217;ann\u00e9e pr\u00e9c\u00e9dente, mais inf\u00e9rieures \u00e0 celles de son concurrent le plus proche &#8211; ou \u00e0 la moyenne du secteur &#8211; et qui finira tr\u00e8s certainement par avoir un sentiment de r\u00e9ussite fauss\u00e9.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f4f42ee5849'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f4f42ee5849');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Arm\u00e9 d&#8217;une mine de donn\u00e9es couvrant des ann\u00e9es de mises \u00e0 jour de Google et de changements globaux, ainsi que d&#8217;innombrables fiches Google couvrant divers secteurs, DAC est en mesure de collecter et de d\u00e9crypter des donn\u00e9es comparatives cruciales pour de nombreux secteurs d&#8217;activit\u00e9s. D\u00e9couvrez nos r\u00e9sultats ci-dessous et comparez votre r\u00e9f\u00e9rencement Google \u00e0 celui de vos homologues dans votre secteur.<\/p>\n<p><a href=\"https:\/\/info.dacgroup.com\/hubfs\/Case%20Studies\/Website%20Downloads\/Interactive%20Report_LPM_FR.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-73066 size-large\" src=\"\/wpe-content\/uploads\/2023\/08\/hyperlink-image_LPM-report_FR-1-1024x698.png\" alt=\"\" width=\"640\" height=\"436\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sommes-nous en phase avec les normes de notre secteur d&#8217;activit\u00e9 ? C&#8217;est une question simple que toute entreprise doit se poser, mais la r\u00e9ponse est souvent insaisissable. Que vous proc\u00e9diez ou non \u00e0 des mesures internes approfondies, l&#8217;absence de donn\u00e9es sur les concurrents et de points de r\u00e9f\u00e9rence externes vous laisse dans l&#8217;ignorance. Prenons l&#8217;exemple [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2885],"tags":[],"class_list":["post-107155","post","type-post","status-publish","format-standard","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ouvrez vos connaissances : \u00c9tudes sectorielles pour les indicateurs des profils Google d&#039;entreprise en 2023 | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/ouvrez-vos-connaissances-etudes-sectorielles-pour-les-indicateurs-des-profils-google-dentreprise-en-2023-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ouvrez vos connaissances : \u00c9tudes sectorielles pour les indicateurs des profils Google d&#039;entreprise en 2023 | DAC\" \/>\n<meta property=\"og:description\" content=\"Sommes-nous en phase avec les normes de notre secteur d&#8217;activit\u00e9 ? 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