{"id":106724,"date":"2018-12-04T15:00:00","date_gmt":"2018-12-04T20:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/vous-souhaitez-ameliorer-votre-classement-dans-les-resultats-de-recherche-locale-pensez-autrement\/"},"modified":"2024-12-20T09:21:58","modified_gmt":"2024-12-20T14:21:58","slug":"vous-souhaitez-ameliorer-votre-classement-dans-les-resultats-de-recherche-locale-pensez-autrement","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/vous-souhaitez-ameliorer-votre-classement-dans-les-resultats-de-recherche-locale-pensez-autrement\/","title":{"rendered":"Vous souhaitez am\u00e9liorer votre classement dans les r\u00e9sultats de recherche locale ? Pensez autrement"},"content":{"rendered":"<p>La derni\u00e8re partie de 2018 a \u00e9t\u00e9 tr\u00e8s anim\u00e9e pour les <a href=\"\/fr-ca\/services\/search-engine-optimization\/\">r\u00e9f\u00e9rencement organique<\/a> local. Google a publi\u00e9 une application Google My Business et a modifi\u00e9 le fonctionnement du secteur de service des entreprises dans les cartes et permet d\u00e9sormais aux utilisateurs de \u00ab suivre \u00bb les profils Google My Business, car les r\u00e9seaux sociaux sont de plus en plus int\u00e9gr\u00e9s \u00e0 la recherche locale.<\/p>\n<p>Pour cl\u00f4turer une ann\u00e9e riche en mati\u00e8re de recherche locale, <a href=\"https:\/\/moz.com\/local-search-ranking-factors\/\">Le sondage 2018 sur les facteurs de classement de la recherche locale<\/a> a r\u00e9cemment \u00e9t\u00e9 publi\u00e9. Il contient une mine d&#8217;informations pour les petites et grandes entreprises qui souhaitent r\u00e9ussir dans la recherche locale. Il existe des tendances tr\u00e8s int\u00e9ressantes en ce qui a trait aux facteurs qui gagnent en importance (et ceux qui diminuent), alors passons \u00e0 quelques-uns des th\u00e8mes centraux qu\u2019on y d\u00e9couvre.<\/p>\n<ol>\n<li>\n<h2>Ciblage des citations de niveau 1<\/h2>\n<p>En 2012, il aurait fallu \u00eatre fou pour ne pas mettre de ressources dans les citations (mentions en ligne du nom, de l&#8217;adresse et du num\u00e9ro de t\u00e9l\u00e9phone de votre entreprise). L\u2019approche que Google a montr\u00e9 aux entreprises locales \u00e9tait fortement tributaire de la correspondance des citations en ligne. Les entreprises qui r\u00e9ussissaient \u00e0 cr\u00e9er des citations sur des centaines de sites voyaient leur classement en ligne augmenter consid\u00e9rablement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36400 size-full\" src=\"\/wpe-content\/uploads\/2019\/12\/What-to-Focus-on-For-Ranking-1.jpg\" alt=\" Mains gant\u00e9es posant des briques\" width=\"860\" height=\"430\" \/><\/p>\n<p>En 2018, cependant, cette d\u00e9pendance aux citations appartient au pass\u00e9. Pour \u00eatre clair, nous ne recommandons pas que vous n&#8217;investissiez pas dans la gestion des citations. En fait, les citations en ligne appropri\u00e9es sont des enjeux de table \u00e0 ce stade. Le changement est qu\u2019il n\u2019est plus n\u00e9cessaire de cr\u00e9er des centaines ou des milliers de citations; vous devez plut\u00f4t vous concentrer sur les sites de niveau 1 tels que Google, Facebook, Apple et les principaux sites de niche tels que TripAdvisor.<\/p>\n<p>Une fois que vous avez correctement s\u00e9curis\u00e9 vos citations sur des lieux tr\u00e8s fr\u00e9quent\u00e9s, vous pouvez vous arr\u00eater. Vous n&#8217;avez pas besoin de cr\u00e9er des citations sur des sites Web sans trafic. Ceci est tr\u00e8s clairement illustr\u00e9 dans le sondage sur les facteurs de classement dans la recherche locale, les citations passant de 17,14% en 2015 \u00e0 13,31% en 2017, \u00e0 10,82% en 2018. Cette tendance \u00e0 la baisse de l&#8217;importance des citations n&#8217;est pas \u00e0 prendre \u00e0 la l\u00e9g\u00e8re. Passer du temps \u00e0 construire des citations au-del\u00e0 des sites de niveau 1 en 2018 et au-del\u00e0 est une perte de temps. Vos efforts de marketing devraient \u00eatre dirig\u00e9s ailleurs.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f308117dc27'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f308117dc27');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Chaque entreprise devrait avoir un plan pour :<\/p>\n<ol>\n<li>moniteur,<\/li>\n<li>r\u00e9pondre,<\/li>\n<li>analyser et<\/li>\n<li>actionnez leurs critiques.<\/li>\n<\/ol>\n<p>En 2019, la gestion de la r\u00e9putation en ligne sera plus importante que jamais auparavant, et les marques qui comprennent comment faire \u00e9voluer et utiliser la technologie pour les aider dans cette qu\u00eate en retireront les avantages.<\/p>\n<p>De plus, Google met tout en \u0153uvre pour inciter les entreprises \u00e0 se connecter r\u00e9guli\u00e8rement \u00e0 leur tableau de bord Google My Business. Ils souhaitent que vous compl\u00e9tiez votre profil professionnel, utilisiez Google Posts, r\u00e9pondiez aux avis, financiez des annonces et interagissiez avec ceux qui suivent votre profil. Les entreprises qui utilisent pleinement la gamme de produits GMB en tireront \u00e0 nouveau des b\u00e9n\u00e9fices.<\/li>\n<\/ol>\n<h2>R\u00e9ussir en recherche locale<\/h2>\n<p>La recherche locale retient beaucoup l&#8217;attention de Google, et les marques feraient bien d\u2019en prendre conscience. Se concentrer sur les citations n&#8217;est plus une tactique de marketing qui guidera les entreprises dans la bonne direction. Concentrez-vous plut\u00f4t sur la gestion des commentaires et compl\u00e9tez les profils Google My Business \u00e0 l&#8217;extr\u00eame. Les sp\u00e9cialistes du marketing qui orientent leurs efforts l\u00e0 o\u00f9 s\u2019en va Google pavent la voie au succ\u00e8s pour 2019 et au-del\u00e0.<\/p>\n<p><em>Pour apprendre comment votre entreprise peut exceller en mati\u00e8re de r\u00e9f\u00e9rencement local, <a href=\"\/fr-ca\/entrez-en-contact\/\">communiquez avec nous !<\/a> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La derni\u00e8re partie de 2018 a \u00e9t\u00e9 tr\u00e8s anim\u00e9e pour les r\u00e9f\u00e9rencement organique local. Google a publi\u00e9 une application Google My Business et a modifi\u00e9 le fonctionnement du secteur de service des entreprises dans les cartes et permet d\u00e9sormais aux utilisateurs de \u00ab suivre \u00bb les profils Google My Business, car les r\u00e9seaux sociaux sont [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":106709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2885],"tags":[1085,1084,1073,1079,1074],"class_list":["post-106724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search","tag-google-5","tag-local-4","tag-local-listing-management-4","tag-local-search-5","tag-search-trends-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vous souhaitez am\u00e9liorer votre classement dans les r\u00e9sultats de recherche locale ? Pensez autrement | DAC<\/title>\n<meta name=\"description\" content=\"Voyez pourquoi les citations de niveau 1 et la gestion de la r\u00e9putation en ligne aidera votre entreprise \u00e0 r\u00e9ussir en r\u00e9f\u00e9rencement local en 2019 et au-del\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/vous-souhaitez-ameliorer-votre-classement-dans-les-resultats-de-recherche-locale-pensez-autrement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vous souhaitez am\u00e9liorer votre classement dans les r\u00e9sultats de recherche locale ? Pensez autrement | DAC\" \/>\n<meta property=\"og:description\" content=\"Voyez pourquoi les citations de niveau 1 et la gestion de la r\u00e9putation en ligne aidera votre entreprise \u00e0 r\u00e9ussir en r\u00e9f\u00e9rencement local en 2019 et au-del\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/vous-souhaitez-ameliorer-votre-classement-dans-les-resultats-de-recherche-locale-pensez-autrement\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-04T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T14:21:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Harris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Harris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/vous-souhaitez-ameliorer-votre-classement-dans-les-resultats-de-recherche-locale-pensez-autrement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/local-search\/vous-souhaitez-ameliorer-votre-classement-dans-les-resultats-de-recherche-locale-pensez-autrement\/\"},\"author\":{\"name\":\"Kyle Harris\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/5388c839cd770c9f5cdd512d760ac794\"},\"headline\":\"Vous souhaitez am\u00e9liorer votre classement dans les r\u00e9sultats de recherche locale ? 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