{"id":106548,"date":"2019-01-31T20:00:00","date_gmt":"2019-02-01T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/"},"modified":"2024-12-20T09:21:44","modified_gmt":"2024-12-20T14:21:44","slug":"comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/","title":{"rendered":"Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale"},"content":{"rendered":"<p>Dans notre r\u00e9cent article sur la <a href=\"\/blog\/dac-group-at-store-2018-key-takeaways\/\">conf\u00e9rence STORE18<\/a>, nous avons \u00e9voqu\u00e9 l\u2019id\u00e9e d\u2019Eric Morris selon laquelle &#8220;la proximit\u00e9 est la cl\u00e9 pour gagner le client&#8221;. Bien s\u00fbr, si le seul crit\u00e8re \u00e9tait d\u2019\u00eatre \u00e0 proximit\u00e9, ce serait pour le plus grand malheur des agences : elles d\u00e9clareraient faillite !<\/p>\n<p>Au lieu de cela, les recherches &#8220;\u00e0 proximit\u00e9&#8221; sont maintenant, plus que jamais, <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-ca\/consumer-insights\/near-me-searches\/\" target=\"_blank\" rel=\"noopener\">consid\u00e9r\u00e9es comme une forte indication d\u2019intention d\u2019achat<\/a>, et ce qui \u00e9tait auparavant un format destin\u00e9 uniquement aux requ\u00eates de recherche orient\u00e9es \u00ab\u2009emplacement\u2009\u00bb a progressivement \u00e9volu\u00e9 pour devenir une technique de recherche de produits. C\u2019est l\u2019une des principales raisons pour lesquelles le marketing local est devenu le sujet le plus en vogue de l\u2019industrie du r\u00e9f\u00e9rencement.<\/p>\n<p>Il suffit de penser \u00e0 tous les facteurs qui entrent dans la composition des expressions &#8220;pizza pr\u00e8s de moi&#8221; ou &#8220;vente de TV LED \u00e0 proximit\u00e9&#8221;. Tout cela se complexifie jusqu\u2019\u00e0 englober tout, de la <a href=\"\/fr-ca\/services\/strategie-de-contenu\/\">strat\u00e9gie de contenu<\/a> vers la gestion des commentaires, les inscriptions de g\u00e9olocalisation, le <a href =\"\/fr-ca\/services\/referencement-organique\/\"> r\u00e9f\u00e9rencement organique (SEO)<\/a>, le <a href=\"\/fr-ca\/services\/referencement-payant\/\">r\u00e9f\u00e9rencement payant<\/a>, et les <a href =\"\/fr-ca\/produits\/pages-de-lieux\/\"> pages de destination locales<\/a>. C\u2019est essentiellement tout ce qui se cache sous le soleil ayant un lien avec votre empreinte num\u00e9rique.<\/p>\n<h2>Une d\u00e9licate affaire de confiance<\/h2>\n<p>Si vous souhaitez tout couvrir et publiciser votre marque partout o\u00f9 il le faut, il est important de prendre du recul et de vous assurer que vous avez construit une base solide de donn\u00e9es propres et pr\u00e9cises.<\/p>\n<p>Nous voyons maintes et maintes fois des inscriptions en ligne avec des horaires manquants ou, pire encore, des horaires inexacts. Vous en avez fait l\u2019exp\u00e9rience aussi, n\u2019est-ce pas\u2009? Vous \u00eates vers ce magasin \u00e0 18 heures parce que l\u2019inscription de g\u00e9olocalisation indique qu\u2019il ferme \u00e0 20 heures, mais vous arrivez pour d\u00e9couvrir qu\u2019il est ferm\u00e9 depuis 17 heures. Ce qui s\u2019ensuit g\u00e9n\u00e9ralement pour l\u2019entreprise est un client insatisfait et m\u00eame un commentaire n\u00e9gatif.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wpe-content\/uploads\/2019\/01\/Hyper-Local-Reviews.jpg\" alt=\"Bad user reviews for a local store on Google\" width=\"860\" height=\"430\" class=\"alignnone size-full wp-image-38371\" \/><\/p>\n<p>Une \u00e9tude a montr\u00e9 que 80 % des utilisateurs d\u2019Internet aux \u00c9tats-Unis perdraient confiance dans une entreprise locale en raison d\u2019inexactitude du nom d\u2019entreprise ou de renseignements incoh\u00e9rents en ligne. En outre, plus de 50 % d\u2019entre eux perdraient confiance pour des raisons telles qu\u2019un nom et des heures d\u2019ouverture incorrects, et des photos de mauvaise qualit\u00e9 ou p\u00e9rim\u00e9es.<\/p>\n<h2>Quatre fa\u00e7ons de gagner au niveau local<\/h2>\n<p>Avec de si fortes corr\u00e9lations entre les impr\u00e9cisions en ligne et la confiance du client, il est important de comprendre comment les petits d\u00e9tails de votre information d\u2019entreprise peuvent se conjuguer et avoir un impact important sur exp\u00e9rience client. Dans cet esprit, voici quatre \u00e9l\u00e9ments \u00e0 prendre en compte lorsque vous \u00e9laborez une robuste strat\u00e9gie hyperlocale.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d7f46fe84ea'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d7f46fe84ea');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<ol>\n<li>\n<h3>R\u00e9pondez aux commentaires<\/h3>\n<p>En plus d\u2019am\u00e9liorer de mani\u00e8re tangible votre visibilit\u00e9 au chapitre du r\u00e9f\u00e9rencement local, le fait de r\u00e9pondre aux commentaires (positifs ou n\u00e9gatifs) permet de renforcer la r\u00e9putation de votre marque et de montrer \u00e0 vos clients potentiels que vous leur accordez de l\u2019importance. Une \u00e9tude Harvard Business Review sur TripAdvisor <a href=\"https:\/\/hbr.org\/2018\/02\/study-replying-to-customer-reviews-results-in-better-ratings\" target=\"_blank\" rel=\"noopener\">a conclu qu\u2019un h\u00f4tel qui r\u00e9pond aux commentaires peut s\u2019attendre \u00e0 une augmentation de 12 % des commentaires<\/a> et une augmentation du nombre d\u2019\u00e9toiles de 0,12 \u00e9toile en moyenne. Cela peut sembler insignifiant, mais rappelez-vous que TripAdvisor arrondit les notes moyennes \u00e0 la demi-\u00e9toile la plus proche, ce qui pourrait faire la diff\u00e9rence entre une note de 4 et 4,5 \u00e9toiles.<\/li>\n<li>\n<h3>Localisez vos pages<\/h3>\n<p>La cr\u00e9ation de pages locales pour chaque emplacement sous votre marque permet de fournir une exp\u00e9rience client personnalis\u00e9e et de g\u00e9n\u00e9rer du contenu pouvant avoir un effet positif sur votre r\u00e9f\u00e9rencement organique. Des \u00e9tudes r\u00e9v\u00e8lent que la <a href=\"https:\/\/moz.com\/local-search-ranking-factors\" target=\"_blank\" rel=\"noopener\">pertinence des mots-cl\u00e9s g\u00e9ographiques du contenu du domaine se classe parmi les six facteurs organiques locaux les plus importants sur 50<\/a>, les signaux de liaison (y compris la qualit\u00e9 du domaine de liaison) repr\u00e9sentant 27,94 % du total des facteurs de classement naturel localis\u00e9.<\/li>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wpe-content\/uploads\/2019\/01\/Hyper-Local-storelocator.jpg\" alt=\"Local store page for Dollarama\" width=\"773\" height=\"368\" class=\"alignnone size-full wp-image-38358\" \/><\/p>\n<li>\n<h3>Comprenez le parcours client<\/h3>\n<p>D\u00e9couvrez comment vos clients interagissent avec votre marque. Que cherchent-ils\u2009? O\u00f9 cherchent-ils\u2009? Suivre vos clients dans leur parcours de <strong>R\u00e9flexion, Planification, Action<\/strong> est un excellent moyen de comprendre comment attirer leur attention d\u2019un point de vue local.<\/li>\n<li>\n<h3>La cl\u00e9 est la coh\u00e9rence<\/h3>\n<p>Assurer l\u2019int\u00e9grit\u00e9 des donn\u00e9es signifie ne pas \u00eatre satisfait jusqu\u2019\u00e0 ce que le dernier emplacement dispose de donn\u00e9es exactes et que chaque commentaire re\u00e7oive une r\u00e9ponse. La coh\u00e9rence et la pr\u00e9cision faciliteront grandement votre vie (et celle de vos clients).<\/li>\n<\/ol>\n<p>Cela ne fait aucun doute que l\u2019ar\u00e8ne locale est un espace extr\u00eamement concurrentiel, mais vous en tirerez des avantages incroyables si vous le faites bien, m\u00eame si vous ne commencez que par les \u00e9l\u00e9ments de base. Alors, ne n\u00e9gligez pas votre strat\u00e9gie locale alors les enjeux sont si importants : nous sommes pr\u00eats \u00e0 vous aider \u00e0 r\u00e9aliser le potentiel hyperlocal de votre marque et \u00e0 g\u00e9n\u00e9rer une croissance transformatrice dans l\u2019ensemble de vos emplacements. <a href=\"\/fr-ca\/entrez-en-contact\/\">Parlons-en<\/a>\u2009!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans notre r\u00e9cent article sur la conf\u00e9rence STORE18, nous avons \u00e9voqu\u00e9 l\u2019id\u00e9e d\u2019Eric Morris selon laquelle &#8220;la proximit\u00e9 est la cl\u00e9 pour gagner le client&#8221;. Bien s\u00fbr, si le seul crit\u00e8re \u00e9tait d\u2019\u00eatre \u00e0 proximit\u00e9, ce serait pour le plus grand malheur des agences : elles d\u00e9clareraient faillite ! Au lieu de cela, les recherches [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":106532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2906],"tags":[990,1084,1073,1079,1999],"class_list":["post-106548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-digital-marketing-6","tag-local-4","tag-local-listing-management-4","tag-local-search-5","tag-location-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale | DAC<\/title>\n<meta name=\"description\" content=\"Avec de si fortes corr\u00e9lations entre l\u2019inexactitude en ligne et la confiance du client, voici quatre \u00e9l\u00e9ments \u00e0 prendre en compte lors de l\u2019\u00e9laboration d\u2019une robuste strat\u00e9gie hyperlocale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale | DAC\" \/>\n<meta property=\"og:description\" content=\"Avec de si fortes corr\u00e9lations entre l\u2019inexactitude en ligne et la confiance du client, voici quatre \u00e9l\u00e9ments \u00e0 prendre en compte lors de l\u2019\u00e9laboration d\u2019une robuste strat\u00e9gie hyperlocale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T14:21:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hyper-Local-Justin-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Justin Teng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Justin Teng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/\"},\"author\":{\"name\":\"Justin Teng\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc\"},\"headline\":\"Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale\",\"datePublished\":\"2019-02-01T01:00:00+00:00\",\"dateModified\":\"2024-12-20T14:21:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/\"},\"wordCount\":890,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hyper-Local-Justin-image.jpg\",\"keywords\":[\"digital marketing\",\"Local\",\"Local Listing Management\",\"local search\",\"location\"],\"articleSection\":[\"Strat\u00e9gie\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/\",\"name\":\"Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hyper-Local-Justin-image.jpg\",\"datePublished\":\"2019-02-01T01:00:00+00:00\",\"dateModified\":\"2024-12-20T14:21:44+00:00\",\"description\":\"Avec de si fortes corr\u00e9lations entre l\u2019inexactitude en ligne et la confiance du client, voici quatre \u00e9l\u00e9ments \u00e0 prendre en compte lors de l\u2019\u00e9laboration d\u2019une robuste strat\u00e9gie hyperlocale.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hyper-Local-Justin-image.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hyper-Local-Justin-image.jpg\",\"width\":860,\"height\":430,\"caption\":\"||||||||\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc\",\"name\":\"Justin Teng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g\",\"caption\":\"Justin Teng\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale | DAC","description":"Avec de si fortes corr\u00e9lations entre l\u2019inexactitude en ligne et la confiance du client, voici quatre \u00e9l\u00e9ments \u00e0 prendre en compte lors de l\u2019\u00e9laboration d\u2019une robuste strat\u00e9gie hyperlocale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/","og_locale":"fr_CA","og_type":"article","og_title":"Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale | DAC","og_description":"Avec de si fortes corr\u00e9lations entre l\u2019inexactitude en ligne et la confiance du client, voici quatre \u00e9l\u00e9ments \u00e0 prendre en compte lors de l\u2019\u00e9laboration d\u2019une robuste strat\u00e9gie hyperlocale.","og_url":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2019-02-01T01:00:00+00:00","article_modified_time":"2024-12-20T14:21:44+00:00","og_image":[{"width":860,"height":430,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hyper-Local-Justin-image.jpg","type":"image\/jpeg"}],"author":"Justin Teng","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Justin Teng","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/"},"author":{"name":"Justin Teng","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc"},"headline":"Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale","datePublished":"2019-02-01T01:00:00+00:00","dateModified":"2024-12-20T14:21:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/"},"wordCount":890,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hyper-Local-Justin-image.jpg","keywords":["digital marketing","Local","Local Listing Management","local search","location"],"articleSection":["Strat\u00e9gie"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/","url":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/","name":"Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hyper-Local-Justin-image.jpg","datePublished":"2019-02-01T01:00:00+00:00","dateModified":"2024-12-20T14:21:44+00:00","description":"Avec de si fortes corr\u00e9lations entre l\u2019inexactitude en ligne et la confiance du client, voici quatre \u00e9l\u00e9ments \u00e0 prendre en compte lors de l\u2019\u00e9laboration d\u2019une robuste strat\u00e9gie hyperlocale.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hyper-Local-Justin-image.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hyper-Local-Justin-image.jpg","width":860,"height":430,"caption":"||||||||"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/comment-gagner-la-joute-locale-4-facons-de-batir-une-strategie-hyperlocale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr-ca\/"},{"@type":"ListItem","position":2,"name":"Comment gagner la joute locale : 4 fa\u00e7ons de b\u00e2tir une strat\u00e9gie hyperlocale"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#website","url":"https:\/\/www.dacgroup.com\/fr-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc","name":"Justin Teng","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g","caption":"Justin Teng"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts\/106548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/comments?post=106548"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts\/106548\/revisions"}],"predecessor-version":[{"id":106549,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts\/106548\/revisions\/106549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/media\/106532"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/media?parent=106548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/categories?post=106548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/tags?post=106548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}