{"id":105025,"date":"2021-01-24T18:00:00","date_gmt":"2021-01-24T23:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/predictions-2021-5-tendances-a-venir-en-matiere-de-ux-ui-et-en-conception-de-site-web\/"},"modified":"2024-12-19T16:43:56","modified_gmt":"2024-12-19T21:43:56","slug":"predictions-2021-5-tendances-a-venir-en-matiere-de-ux-ui-et-en-conception-de-site-web","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/creative\/predictions-2021-5-tendances-a-venir-en-matiere-de-ux-ui-et-en-conception-de-site-web\/","title":{"rendered":"Pr\u00e9dictions 2021: 5 tendances \u00e0 venir en mati\u00e8re de UX, UI et en conception de site web"},"content":{"rendered":"<p>Comme avec chaque discipline num\u00e9rique, le design \u00e9volue progressivement avec la \u2018\u2019nouvelle normalit\u00e9\u2019\u2019. Bien que les utilisateurs pourraient se languir des temps pass\u00e9s \u2013 chemins d\u2019acc\u00e8s familiers, couleurs r\u00e9confortantes \u2013 la pand\u00e9mie a chang\u00e9 la mani\u00e8re dont ils interagissent en ligne et cela a acc\u00e9l\u00e9r\u00e9 un certain nombre d\u2019avanc\u00e9es attendues de longue date en mati\u00e8re d\u2019UX\/UI. <\/p>\n<p>Vous \u00eates pr\u00eat \u00e0 vous attaquer \u00e0 l\u2019interface vocale (VUI), la R\u00e9alit\u00e9 Augment\u00e9e (RA), aux micro-interactions et bien plus encore? Alors vous avez sonn\u00e9 \u00e0 la bonne porte. Passons en revue les cinq nouveaut\u00e9s en mati\u00e8re de conception web que chaque sp\u00e9cialiste de marketing doit connaitre en 2021.<\/p>\n<ol>\n<li>\n<h2>Bonjour mode sombre, mon vieil ami<\/h2>\n<p>Soit, le mode sombre existe depuis le d\u00e9but des ann\u00e9es 2010, mais il n\u2019a pas vraiment connu de succ\u00e8s avant le milieu des ann\u00e9es 2010. De nos jours, il est courant que les applis aient un bouton d\u00e9di\u00e9 au mode clair\/sombre \u2013 et maintenant que les acteurs majeurs comme Google, Samsung, Facebook et Apple ajoutent de mani\u00e8re syst\u00e9matique le mode sombre dans leurs applications et sites, c\u2019est plus ou moins devenu un standard de l\u2019industrie.<\/p>\n<p>Le mode sombre <a href=\"https:\/\/www.cnet.com\/news\/using-androids-dark-mode-improves-battery-life-google-confirms-p\/\" target=\"_blank\" rel=\"noopener\">\u00e9conomise la batterie sur les \u00e9crans OLED\/AMOLED<\/a> comme il <a href=\"https:\/\/eyeondesign.aiga.org\/a-brief-history-of-dark-mode-from-the-matrix-like-displays-of-the-early-80s-to-today\/\">ne n\u00e9cessite pas de r\u00e9tro-\u00e9clairage<\/a>. Les pixels sombres \u00e9conomisent de l\u2019\u00e9nergie vu que les \u00e9crans OLED utilisent un arri\u00e8re-plan noir par d\u00e9faut et \u2018\u2019allument\u2019\u2019 les pixels pour ajouter de la couleur et de la luminosit\u00e9. Les affichages OLED devenant de plus en plus communs (les <a href=\"https:\/\/www.ifixit.com\/News\/16952\/does-dark-mode-really-save-battery-on-your-phone\" target=\"_blank\" rel=\"noopener\">iPhone X, XS, et XS max sont vendus avec, ainsi que de nombreux appareils Samsung<\/a>), les avantages du mode sombre sont de plus en plus \u00e9vidents.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wpe-content\/uploads\/2021\/01\/dark-mode.jpg\" alt=\"T\u00e9l\u00e9phones Iphone 11 Pro d\u2019Apple, comparaison des affichages clair et sombre.\" width=\"612\" height=\"435\" class=\"alignnone size-full wp-image-54922\" \/><\/p>\n<p>D\u2019un point de vue conceptuel, le mode sombre peut \u00eatre exploit\u00e9 par les marques pour son esth\u00e9tique moderne et \u00e9pur\u00e9e. Par exemple, les couleurs sont plus \u00e9clatantes lorsqu\u2019elles sont plac\u00e9es sur un fond plus sombre. Mais cela n\u2019est pas seulement une affaire de dessins et mod\u00e8les vibrants; il y a \u00e9galement des consid\u00e9rations UX.<\/p>\n<p>Lors de la conception pour le mode sombre, il faut faire tr\u00e8s attention \u00e0 la typographie. Bien que <a href=\"https:\/\/www.wired.co.uk\/article\/dark-mode-chrome-android-ios-science\" target=\"_blank\" rel=\"noopener\">certains affirment que le mode sombre r\u00e9duise la fatigue oculaire,<\/a> une recherche sugg\u00e8re que <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/23654206\/\">du texte sombre sur un fond clair est plus lisible<\/a>, ce qu\u2019importe la tranche d\u2019\u00e2ge \u2013 et qu\u2019il y pourrait y avoir une part de v\u00e9rit\u00e9 dans l\u2019affirmation que <a href=\"https:\/\/www.wired.co.uk\/article\/dark-mode-chrome-android-ios-science\">le mode sombre est meilleur pour la navigation le soir<\/a> car il r\u00e9duit le niveau de lumi\u00e8re bleue. Dans tous les cas, il faut s\u2019attendre \u00e0 une prolif\u00e9ration du mode sombre cette ann\u00e9e.<\/li>\n<li>\n<h2>Hey Google, c\u2019est quoi &#8220;VUI&#8221;?<\/h2>\n<p>L\u2019adoption g\u00e9n\u00e9ralis\u00e9e des appareils domestiques intelligents tels que Nest, l\u2019Assistant Google, Alexa d\u2019Amazon et Siri ne montre aucun signe de ralentissement. En effet, d\u2019ici 2023, le march\u00e9 des appareils domestiques intelligents \u2013 comprenant les ventes d\u2019appareils connect\u00e9s et de services connexes \u2013<a href=\"https:\/\/www.statista.com\/topics\/2430\/smart-homes\/\" target=\"_blank\" rel=\"noopener\">devrait atteindre une valeur de 141 milliards de dollars<\/a>.<\/p>\n<p>Parmi les autres statistiques marquantes, notons :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.globalme.net\/blog\/the-present-future-of-speech-recognition\/\" target=\"_blank\" rel=\"noopener\">La technologie de Reconnaissance Vocale de Google a un taux de pr\u00e9cision de 95% dans les r\u00e9gions o\u00f9 l\u2019anglais est couramment parl\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/www.androidcentral.com\/google-study-over-half-teenagers-use-voice-search-daily\" target=\"_blank\" rel=\"noopener\">55% des adolescents utilisent la recherche vocale de mani\u00e8re quotidienne<\/a><\/li>\n<li><a href=\"https:\/\/econsultancy.com\/the-future-of-voice-search-2020-and-beyond\/\" target=\"_blank\" rel=\"noopener\">50% des recherches seront faites sans \u00e9cran ni de clavier d\u2019ici la fin de 2021<\/a><\/li>\n<\/ul>\n<p>En ce qui concerne les sp\u00e9cialistes de marketing, des interfaces d\u2019utilisateur (UI) nouvelles et diff\u00e9rentes sont requises pour les commandes vocales, incorporant non seulement les t\u00e9l\u00e9phones et les ordinateurs, mais \u00e9galement les syst\u00e8mes Affichage-T\u00eate-Haute des voitures et les appareils domestiques intelligents.<\/p>\n<p>C\u2019est l\u00e0 qu\u2019est le d\u00e9fi, avec les interfaces pour utilisateur vocales (VUI) venant avec leurs propres flux d\u2019utilisateurs et points sensibles. Par exemple, un accueil et une configuration peu intuitifs peuvent avoir un effet tr\u00e8s dissuasif pour ceux qui ne sont pas familiers avec les commandes vocales. Jusqu\u2019\u00e0 ce que les mod\u00e8les VUI deviennent plus courants, les concepteurs devront \u00e9duquer les utilisateurs sur la navigation dans ce monde relativement nouveau.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e6240b18e70'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e6240b18e70');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Il faut s\u2019attendre \u00e0 davantage de perc\u00e9es en mati\u00e8re de RV et de RA<\/h2>\n<p>La R\u00e9alit\u00e9 Virtuelle (RV) et la R\u00e9alit\u00e9 Augment\u00e9e (RA) sont en plein essor dans les jeux vid\u00e9os et cela va sans doute se r\u00e9percuter vers des applications plus conventionnelles en 2021. Apple, par exemple, travaille en ce moment sur un certain nombre d\u2019initiatives AR, telles que <a href=\"https:\/\/www.industryweek.com\/technology-and-iiot\/article\/22004541\/apples-next-big-thing-augmented-reality\" target=\"_blank\" rel=\"noopener\">des lunettes num\u00e9riques qui se connectent sans fil \u00e0 un iPhone<\/a> afin de transmettre du contenu \u00e0 l\u2019utilisateur. C\u2019est juste un des nombreux d\u00e9veloppements qui provoqueront <a href=\"https:\/\/www.prnewswire.com\/news-releases\/major-tech-industry-ceo-calls-augmented-reality-the-next-big-thing-300995891.html\" target=\"_blank\" rel=\"noopener\">une flamb\u00e9e de 85% du march\u00e9 mondial des produits RA<\/a> pour atteindre 165 milliards de dollars d\u2019ici les quatre prochaines ann\u00e9es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wpe-content\/uploads\/2021\/01\/augmented-reality.jpg\" alt=\"Gros plan d\u2019une jeune femme faisant son \u00e9picerie dans un hypermarch\u00e9 \u00e0 l\u2019aide d\u2019une application de r\u00e9alit\u00e9 augment\u00e9e, fond flou\" width=\"612\" height=\"306\" class=\"alignnone size-full wp-image-54929\" \/><\/p>\n<p>Il faut aussi prendre en consid\u00e9ration le fait que la RA prend une nouvelle importance dans un monde de plus en plus \u00e9loign\u00e9\/\u00e0 distance. Il y a d\u00e9j\u00e0 quelques bons exemples de marques qui ont innov\u00e9 lorsqu\u2019elles ont d\u00fb faire face aux confinements locaux et autres restrictions, comme :<\/p>\n<ul>\n<li>A <a href=\"https:\/\/ca.warbyparker.com\/app\" target=\"_blank\" rel=\"noopener\">Warby Parker<\/a> application qui permet aux utilisateurs d\u2019essayer des lunettes<\/li>\n<li>L\u2019appli <a href=\"https:\/\/apps.apple.com\/ca\/app\/ikea-place\/id1279244498\" target=\"_blank\" rel=\"noopener\">IKEA Place<\/a>, qui permet aux utilisateurs de placer les meubles dans leur maison virtuellement<\/li>\n<li><a href=\"http:\/\/www.inkhunter.tattoo\/\" target=\"_blank\" rel=\"noopener\">InkHunter<\/a>, qui permet de voir ce que donnerait un tatouage sur sa peau<\/li>\n<\/ul>\n<\/li>\n<li>\n<h2>Occupez-vous de vos Ps, Qs et microcopie<\/h2>\n<p>Le monde de la narration et des r\u00e9cits de marque est pr\u00eat \u00e0 prendre une nouvelle importance en 2021. Apr\u00e8s tout, cela rend les marques m\u00e9morables et identifiables, ce qui ensuite favorise la fid\u00e9lit\u00e9 et la r\u00e9tention des utilisateurs.<\/p>\n<p>Mais le langage corporatif standard ne parvient pas \u00e0 r\u00e9sonner aupr\u00e8s des plus jeunes utilisateurs qui, de plus en plus, s\u2019attendent \u00e0 engager le dialogue avec des formulations plus personnelles et plus famili\u00e8res. Le cas \u00e9ch\u00e9ant, les r\u00e9dacteurs de marque devraient \u00eatre encourag\u00e9s \u00e0 utiliser l\u2019humour, l\u2019informalit\u00e9 et m\u00eame des expressions famili\u00e8res afin de mieux engager et int\u00e9resser les utilisateurs.<\/p>\n<p>Et il ne faut pas oublier la microcopie! Le langage utilis\u00e9 pour les appels \u00e0 l\u2019action, les boutons et les menus est bien plus important que le petit nombre de caract\u00e8res le laisserait \u00e0 penser. La microcopie est le point \u00e0 partir duquel les utilisateurs interagissent avec un bien num\u00e9rique donn\u00e9, et les marques qui y portent attention (on s\u2019incline, <a href=\"https:\/\/www.wealthsimple.com\/\" target=\"_blank\" rel=\"noopener\">Wealthsimple<\/a>!)  en r\u00e9colteront les fruits cette ann\u00e9e.<\/li>\n<li>\n<h2>L\u2019ann\u00e9e de la micro-interaction<\/h2>\n<p>Dans le m\u00eame ordre d\u2019id\u00e9e, nous nous attendons \u00e0 ce que les micro-interactions se voient offrir le respect qu\u2019elles m\u00e9ritent en 2021. Ces petits moments existent non seulement pour rendre les objectifs utilisateurs plus fluides et accessibles, mais pour ravir les utilisateurs en cr\u00e9ant des interactions qui sont <a href=\"https:\/\/uxdesign.cc\/micro-interactions-why-when-and-how-to-use-them-to-boost-the-ux-17094b3baaa0\" target=\"_blank\" rel=\"noopener\">engageantes, accueillantes et humaines<\/a>.<\/p>\n<p>Comme micro-interactions typiques,  il y a les outils de conseils, les barres de chargement, et les interactions par glissement \u2013 toutes permettant de garder l\u2019utilisateur engag\u00e9 et inform\u00e9 avec des animations non-intrusives et autres indices visuels. Les concepteurs doivent faire attention \u00e0 ces \u00e9l\u00e9ments qui, bien que petits, sont importants, et qui devraient ultimement : <\/p>\n<ul>\n<li>Fournir aux utilisateurs une r\u00e9troaction instantan\u00e9e sur leurs actions<\/li>\n<li>Communiquer aux utilisateurs le statut de quelque chose<\/li>\n<li>Encourager le partage et l\u2019engagement avec le contenu<\/li>\n<li>Am\u00e9liorer la navigation et aider les utilisateurs \u00e0 se concentrer<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>De quoi auront l\u2019air les 12 prochains mois dans le marketing num\u00e9rique? De la conception au m\u00e9dia, en passant par le contenu, l\u2019analytique web et bien plus encore, jetez un coup d\u2019\u0153il au futur avec notre our <a href=\"https:\/\/info.dacgroup.com\/dac-2021-digital-marketing-predictions\" target=\"_blank\" rel=\"noopener\">PDF gratuit sur nos pr\u00e9dictions pour 2021<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme avec chaque discipline num\u00e9rique, le design \u00e9volue progressivement avec la \u2018\u2019nouvelle normalit\u00e9\u2019\u2019. Bien que les utilisateurs pourraient se languir des temps pass\u00e9s \u2013 chemins d\u2019acc\u00e8s familiers, couleurs r\u00e9confortantes \u2013 la pand\u00e9mie a chang\u00e9 la mani\u00e8re dont ils interagissent en ligne et cela a acc\u00e9l\u00e9r\u00e9 un certain nombre d\u2019avanc\u00e9es attendues de longue date en mati\u00e8re [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":104955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.74,"reading_level_needs_review":"0","footnotes":""},"categories":[2871],"tags":[1648,1643,1761,1419,1477,1765,1722,1666],"class_list":["post-105025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","tag-dark-mode-4","tag-design-3-2","tag-marketing-predictions-6","tag-microcopy-4","tag-microinteractions-3","tag-ui-6","tag-ux-5","tag-vui-3-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pr\u00e9dictions 2021: 5 tendances \u00e0 venir en mati\u00e8re de UX, UI et en conception de site web | DAC<\/title>\n<meta name=\"description\" content=\"Pr\u00eats \u00e0 vous attaquer \u00e0 la VUI, RA, aux microinteractions et bien plus encore? 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