{"id":103515,"date":"2018-11-13T11:00:00","date_gmt":"2018-11-13T16:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/"},"modified":"2024-12-19T16:42:08","modified_gmt":"2024-12-19T21:42:08","slug":"3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/","title":{"rendered":"3 fa\u00e7ons d\u2019am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise"},"content":{"rendered":"<p>La cr\u00e9ation de tableaux de visualisation et la n\u00e9cessit\u00e9 de parcourir les catalogues pour planifier votre prochain achat sont r\u00e9volues, en partie gr\u00e2ce \u00e0 la cr\u00e9ation de <a href=\"https:\/\/www.pinterest.com\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a><\/p>\n<p>Pourquoi y a-t-il autant d\u2019int\u00e9r\u00eat autour de Pinterest\u2009? Contrairement aux contenus d\u2019autres plateformes sociales, le contenu de Pinterest a une dur\u00e9e de vie plus longue. Une \u00e9pingle est souvent r\u00e9-\u00e9pingl\u00e9e et partag\u00e9e longtemps apr\u00e8s le premier t\u00e9l\u00e9chargement, g\u00e9n\u00e9rant un engagement, un trafic et des clics suppl\u00e9mentaires. En second lieu seulement sur Facebook, Pinterest entra\u00eene davantage <a href=\"https:\/\/medium.com\/pinterestcreators\/pinterest-drives-social-referral-traffic-e7bd9431e00f\" target=\"_blank\" rel=\"noopener\"> social referral traffic <\/a> que Twitter, LinkedIn, YouTube et Instagram combin\u00e9s.<\/p>\n<p>Pinterest se targe \u00e9galement d\u2019avoir <a href=\"https:\/\/www.nytimes.com\/2018\/09\/09\/technology\/pinterest-growth.html\" target=\"_blank\" rel=\"noopener\">250 millions d\u2019utilisateurs actifs<\/a> et une valeur de 12,3 milliards de dollars. Encore plus impressionnant, ces utilisateurs ont \u00e9pingl\u00e9 175 milliards d\u2019\u00e9l\u00e9ments sur 3 milliards de tableaux d\u2019affichage virtuels et <a href=\"https:\/\/www.millwardbrowndigital.com\/pinterest-and-the-power-of-future-intent\/\">93 % des utilisateurs actifs ont d\u00e9clar\u00e9 qu\u2019ils utilisaient Pinterest<\/a> pour planifier leurs achats, tandis que 87 % ont d\u00e9clar\u00e9 avoir achet\u00e9 quelque chose \u00e0 cause de Pinterest. Assez puissant. (Consultez notre <a href=\"\/wpe-content\/uploads\/2018\/11\/Pinterest-Infographic-2018-FR.pdf\" target=\"_blank\" rel=\"noopener\">illustration<\/a> pour voir plus de statistiques sur la puissance de Pinterest).<\/p>\n<p>Il est clair que Pinterest peut attirer de nouveaux clients et cr\u00e9er des exp\u00e9riences personnalis\u00e9es pour les clients existants. Alors, comment les marques des secteurs pertinents (magasins de d\u00e9tail, mode, alimentation et boissons, sant\u00e9 et bien-\u00eatre, etc.) peuvent-elles utiliser la plateforme \u00e0 bon escient\u2009?<\/p>\n<ol>\n<li>\n<h2>Tirez parti de la recherche par mots-cl\u00e9s pour dispenser du contenu en fonction des besoins de l\u2019utilisateur<\/h2>\n<p>Pinterest propose une fonctionnalit\u00e9 appel\u00e9e \u00ab\u2009pins enrichies\u2009\u00bb qui transmet des informations en temps r\u00e9el sur un produit directement dans un message \u00e9pingl\u00e9. En int\u00e9grant des <a href=\"\/services\/services\/search-engine-optimization\/\">SEO<\/a> \u00e0 des contenus enrichis \u00e0 des \u00e9pingles, les marques peuvent non seulement g\u00e9n\u00e9rer un contenu riche en mots-cl\u00e9s, mais \u00e9galement transmettre du contenu g\u00e9n\u00e9rateur d\u2019actions \u00e0 leurs utilisateurs et g\u00e9n\u00e9rer des ventes sur leurs sites.<\/p>\n<p>La valeur en mati\u00e8re de r\u00e9f\u00e9rencement organique de l\u2019optimisation des \u00e9pingles et des tableaux est \u00e9norme. Une recherche rapide dans Google dans des domaines cl\u00e9s tels que la vente au d\u00e9tail, le style de vie, la sant\u00e9, la forme physique, la d\u00e9coration et les sujets de vacances (parmi beaucoup d\u2019autres) fera appara\u00eetre toute une vari\u00e9t\u00e9 d\u2019images, certaines g\u00e9n\u00e9r\u00e9es par l\u2019utilisateur, et plusieurs provenant directement de Pinterest.<\/li>\n<li>\n<h2>Utilisez l\u2019analytique de Pinterest pour tirer le parti des donn\u00e9es d\u00e9mographiques du public<\/h2>\n<p>Pinterest divulgue le genre, l\u2019emplacement g\u00e9ographique, les centres d\u2019int\u00e9r\u00eat et les pr\u00e9f\u00e9rences d\u2019appareils de leurs utilisateurs \u00e0 les comptes professionnels \u00e0 l\u2019aide de leurs fonctionnalit\u00e9s d\u2019analyse. Tirez le meilleur parti de ces donn\u00e9es pour proposer un contenu personnalis\u00e9 aux &#8220;personas&#8221; de votre marque, \u00e0 partir d\u2019informations fournies par les donn\u00e9es psychographiques disponibles sur le tableau de bord Pinterest.<\/p>\n<p>S\u2019il existe des tableaux dans votre compte o\u00f9 il serait pertinent de g\u00e9olocaliser des \u00e9pingles, vous pouvez \u00e9galement y ajouter des cartes g\u00e9ographique en mettant \u00e0 jour les \u00e9pingles en y accolant un emplacement. Prenez \u00e9galement en compte l\u2019intention de l\u2019utilisateur et vos th\u00e8mes de contenu. Plus vous adaptez le contenu \u00e0 votre public, plus le retour sur investissement est \u00e9lev\u00e9.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f17834eacb3'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f17834eacb3');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Mettez \u00e0 niveau vos annonces gr\u00e2ce aux <a href=\"https:\/\/help.pinterest.com\/articles\/audience-insights\" target=\"_blank\" rel=\"noopener\">informations sur l\u2019audience<\/a><\/h2>\n<p>Pinterest offre aux marques un gestionnaire d\u2019annonces assez complet pour lancer et optimiser des campagnes. Optimisez les performances de votre campagne et votre budget publicitaire en examinant r\u00e9guli\u00e8rement vos rapports, performances et publications. En configurant votre campagne en fonction d\u2019objectifs pertinents, qu\u2019il s\u2019agisse de notori\u00e9t\u00e9 de marque, de trafic ou d\u2019installations d\u2019application, vous pourrez voir les statistiques exactes, telles que CPM (co\u00fbt pour mille impressions), CPC (co\u00fbt par clic) ou CPI (co\u00fbt par installation).<\/p>\n<p>Dans le gestionnaire d\u2019annonces, vous pouvez \u00e9galement r\u00e9attribuer les offres d\u2019ench\u00e8res et vous comparer pour voir si vous \u00eates comp\u00e9titif par rapport aux mises des autres annonceurs. Pinterest sugg\u00e8re des <a target=\"\" rel=\"noopener\"> \u00e9tapes suppl\u00e9mentaires <\/a> pour am\u00e9liorer les performances des campagnes de marque.<\/li>\n<\/ol>\n<p>\u00c0 l\u2019\u00e8re du num\u00e9rique, le contenu r\u00e8gne en ma\u00eetre. Atteindre votre public avec le bon message au bon moment s\u2019est av\u00e9r\u00e9 \u00eatre un facteur essentiel pour les marques qui veulent rester en t\u00eate dans le segment d\u00e9mographique qui les int\u00e9resse. D\u2019importance particuli\u00e8re pour les marques, Pinterest apporte de l\u2019inspiration, des id\u00e9es et des solutions adapt\u00e9es aux int\u00e9r\u00eats des utilisateurs.<\/p>\n<p>Qu\u2019il soit question d\u2019id\u00e9es de d\u00e9coration de salon ou d\u2019id\u00e9es de cadeaux de No\u00ebl, il existe un tableau Pinterest pour tout ce que vous pouvez imaginer. Les consommateurs peuvent \u00e9pingler des produits des jours, des semaines, voire des mois avant de r\u00e9server leurs prochaines vacances, de commencer des r\u00e9novations ou de planifier leur prochaine tenue, et de s\u2019y r\u00e9f\u00e9rer lorsqu\u2019ils sont pr\u00eats \u00e0 effectuer un achat.<\/p>\n<p>Tirer parti de la nouvelle vague de recherche visuelle renforcera non seulement vos efforts de marketing, mais vous aidera \u00e9galement \u00e0 rester pertinent et pr\u00e9sent \u00e0 l\u2019esprit de votre consommateur cible. \u00c0 cette fin, nous avons concoct\u00e9 pour vous une infographie qui montre comment Pinterest peut aider votre entreprise \u00e0 gagner. D\u00e9couvrez-le ci-dessous ou <a href=\"\/wpe-content\/uploads\/2018\/11\/Pinterest-Infographic-2018-FR.pdf\" target=\"_blank\" rel=\"noopener\">t\u00e9l\u00e9chargez la version PDF<\/a> du fichier ici.<\/p>\n<p><em> Pr\u00eat \u00e0 lib\u00e9rer le potentiel Pinterest de votre marque\u2009? Nous pouvons vous aider. <a> Parlons <\/a>.\u00a0<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36148 size-full aligncenter\" src=\"\/wpe-content\/uploads\/2018\/11\/pinterest-infographic-fr.png\" alt=\"\" width=\"650\" height=\"2662\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cr\u00e9ation de tableaux de visualisation et la n\u00e9cessit\u00e9 de parcourir les catalogues pour planifier votre prochain achat sont r\u00e9volues, en partie gr\u00e2ce \u00e0 la cr\u00e9ation de Pinterest Pourquoi y a-t-il autant d\u2019int\u00e9r\u00eat autour de Pinterest\u2009? Contrairement aux contenus d\u2019autres plateformes sociales, le contenu de Pinterest a une dur\u00e9e de vie plus longue. Une \u00e9pingle [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2906],"tags":[],"class_list":["post-103515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 fa\u00e7ons d&#039;am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise | DAC<\/title>\n<meta name=\"description\" content=\"Pinterest est une plateforme \u00e9tonnamment puissante pour les marques des secteurs pertinents. Voici nos 3 meilleurs conseils pour tirer le meilleur parti de Pinterest en B2B et B2C.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 fa\u00e7ons d&#039;am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise | DAC\" \/>\n<meta property=\"og:description\" content=\"Pinterest est une plateforme \u00e9tonnamment puissante pour les marques des secteurs pertinents. Voici nos 3 meilleurs conseils pour tirer le meilleur parti de Pinterest en B2B et B2C.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T21:42:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Why-your-Business-needs-a-Pinterest-Strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/\"},\"author\":{\"name\":\"DAC\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\"},\"headline\":\"3 fa\u00e7ons d\u2019am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise\",\"datePublished\":\"2018-11-13T16:00:00+00:00\",\"dateModified\":\"2024-12-19T21:42:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/\"},\"wordCount\":946,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Why-your-Business-needs-a-Pinterest-Strategy.jpg\",\"articleSection\":[\"Strat\u00e9gie\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/\",\"name\":\"3 fa\u00e7ons d'am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Why-your-Business-needs-a-Pinterest-Strategy.jpg\",\"datePublished\":\"2018-11-13T16:00:00+00:00\",\"dateModified\":\"2024-12-19T21:42:08+00:00\",\"description\":\"Pinterest est une plateforme \u00e9tonnamment puissante pour les marques des secteurs pertinents. Voici nos 3 meilleurs conseils pour tirer le meilleur parti de Pinterest en B2B et B2C.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Why-your-Business-needs-a-Pinterest-Strategy.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Why-your-Business-needs-a-Pinterest-Strategy.jpg\",\"width\":860,\"height\":430,\"caption\":\"|||\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 fa\u00e7ons d\u2019am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\",\"name\":\"DAC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"caption\":\"DAC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 fa\u00e7ons d'am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise | DAC","description":"Pinterest est une plateforme \u00e9tonnamment puissante pour les marques des secteurs pertinents. Voici nos 3 meilleurs conseils pour tirer le meilleur parti de Pinterest en B2B et B2C.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/","og_locale":"fr_CA","og_type":"article","og_title":"3 fa\u00e7ons d'am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise | DAC","og_description":"Pinterest est une plateforme \u00e9tonnamment puissante pour les marques des secteurs pertinents. Voici nos 3 meilleurs conseils pour tirer le meilleur parti de Pinterest en B2B et B2C.","og_url":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2018-11-13T16:00:00+00:00","article_modified_time":"2024-12-19T21:42:08+00:00","og_image":[{"width":860,"height":430,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Why-your-Business-needs-a-Pinterest-Strategy.jpg","type":"image\/jpeg"}],"author":"DAC","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"DAC","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/"},"author":{"name":"DAC","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693"},"headline":"3 fa\u00e7ons d\u2019am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise","datePublished":"2018-11-13T16:00:00+00:00","dateModified":"2024-12-19T21:42:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/"},"wordCount":946,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Why-your-Business-needs-a-Pinterest-Strategy.jpg","articleSection":["Strat\u00e9gie"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/","url":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/","name":"3 fa\u00e7ons d'am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Why-your-Business-needs-a-Pinterest-Strategy.jpg","datePublished":"2018-11-13T16:00:00+00:00","dateModified":"2024-12-19T21:42:08+00:00","description":"Pinterest est une plateforme \u00e9tonnamment puissante pour les marques des secteurs pertinents. Voici nos 3 meilleurs conseils pour tirer le meilleur parti de Pinterest en B2B et B2C.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Why-your-Business-needs-a-Pinterest-Strategy.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Why-your-Business-needs-a-Pinterest-Strategy.jpg","width":860,"height":430,"caption":"|||"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/3-facons-dameliorer-la-strategie-pinterest-de-votre-entreprise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr-ca\/"},{"@type":"ListItem","position":2,"name":"3 fa\u00e7ons d\u2019am\u00e9liorer la strat\u00e9gie Pinterest de votre entreprise"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#website","url":"https:\/\/www.dacgroup.com\/fr-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693","name":"DAC","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","caption":"DAC"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts\/103515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/comments?post=103515"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts\/103515\/revisions"}],"predecessor-version":[{"id":103516,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/posts\/103515\/revisions\/103516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/media\/102988"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/media?parent=103515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/categories?post=103515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/tags?post=103515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}