{"id":116718,"date":"2024-12-02T13:28:21","date_gmt":"2024-12-02T18:28:21","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116718"},"modified":"2025-12-02T15:34:39","modified_gmt":"2025-12-02T20:34:39","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/\">Perspectives<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            Le blog de DAC        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Restez inform\u00e9 gr\u00e2ce \u00e0 des informations exploitables, des strat\u00e9gies d&#8217;experts et des id\u00e9es novatrices pour assurer le succ\u00e8s de votre marketing.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":161262,\"title\":\"L\u2019IA agentique\u00a0bouleverse la recherche.\u00a0Les m\u00e9dias payants\u00a0n\u2019y \u00e9chapperont pas.\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/lia-agentique-sattaque-a-la-recherche-les-medias-payants-seront-les-prochains\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"15 avril 2026\",\"read_time\":\"15 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\"},{\"id\":160929,\"title\":\"Coupe du Monde de la FIFA 2026 : un moment fort pour cr\u00e9er des liens avec son audience de marque\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/comment-la-coupe-du-monde-de-la-fifa-peut-aider-les-marques-a-creer-des-liens-significatifs\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"02 avril 2026\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/2026-FIFA-World-Cup-875x438-Blog1.jpg\"},{\"id\":160469,\"title\":\"Temu\u00a0et Shein\u00a0en\u00a02026 :\u00a0leurs investissements en dents de scie redessinent les ench\u00e8res\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/temu-shein-2026-volatilite-encheres-publicitaires-acheteurs-media\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Mariana Nasreddine\",\"publishedDate\":\"30 mars 2026\",\"read_time\":\"24 min\",\"difficulty\":\"Expert\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Temu-Shein-875x438-Blog1-1.jpg\"},{\"id\":159884,\"title\":\"De l\u2019ex\u00e9cution \u00e0 l\u2019orchestration : comment tirer parti de l\u2019IA g\u00e9n\u00e9rative sans perdre le contr\u00f4le\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/strategy\\\/ia-generative-sans-perdre-le-controle\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Strat\u00e9gie\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"C\u00e9dric Bellenger\",\"publishedDate\":\"12 mars 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Execution-to-Orchestration-875x438-Blog1.jpg\"},{\"id\":158767,\"title\":\"ChatGPT\u00a0ouvre la porte aux publicit\u00e9s : opportunit\u00e9s, limites et prochaines \u00e9tapes\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/publicites-chatgpt-guide-pour-les-marques\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Felicia DelVecchio\",\"publishedDate\":\"23 f\u00e9vrier 2026\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ChatGPT-ads-are-official-875x438-Blog1.jpg\"},{\"id\":156986,\"title\":\"Les Annonces Local Services: un levier cl\u00e9 pour les marques multi-sites\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/local-search\\\/annonces-local-services-marques-multi-sites\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"La Recherche Locale\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris\",\"publishedDate\":\"06 f\u00e9vrier 2026\",\"read_time\":\"13 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/What-multi-location-brands-need-to-know-about-local-service-875x438-Blog1.jpg\"},{\"id\":156614,\"title\":\"La marque\u00a0comme\u00a0multiplicateur\u00a0de performance:\u00a0\u00a0une approche pour g\u00e9n\u00e9rer une croissance durable \u00e0 court et \u00e0 long terme\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/relier-marque-et-medias-de-performance\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Robert Cooney\",\"publishedDate\":\"03 f\u00e9vrier 2026\",\"read_time\":\"23 min\",\"difficulty\":\"Expert\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Brdiging-brand-and-performance-media-875x438-Blog1-1.jpg\"},{\"id\":156229,\"title\":\"Protocole UCP (Universal Commerce Protocol) :\u00a0pourquoi votre marque doit parler \u201cIA\u201d couramment\u00a0\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/search-optimization\\\/universal-commerce-protocol-ia-commerce\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Optimisation de la Recherche\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Alex Hernandez\",\"publishedDate\":\"20 janvier 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Universal-Commerce-Protocol-875x438-Blog1.jpg\"},{\"id\":155806,\"title\":\"SEO: la r\u00e9ussite prend d\u00e9sormais une autre forme\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/search-optimization\\\/seo-la-reussite-prend-desormais-une-autre-forme\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Optimisation de la Recherche\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"12 janvier 2026\",\"read_time\":\"11 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/AI-in-SEO-875x438-Blog1.jpg\"}];\n    window.cta_label = 'En savoir plus'\n<\/script>\n\n<section id=\"hub-filter\" x-data=\"contentFilter\" data-language=\"fr-ca\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div class=\"d-flex flex-row\">\n                                                            <button @click=\"activeFilter = '';\" :class=\"activeFilter === '' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr-ca\/insights\/hub\/\">\n                                Tout                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'all';\" :class=\"activeFilter === 'all' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"#\">\n                                Blogue                             <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'whitepapers';\" :class=\"activeFilter === 'whitepapers' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr-ca\/discover\/white-papers\/\">\n                                Livres blancs                             <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'events';\" :class=\"activeFilter === 'events' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr-ca\/insights\/series\/\">\n                                S\u00e9ries                             <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'localnews';\" :class=\"activeFilter === 'localnews' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr-ca\/insights\/events\/\">\n                                \u00c9v\u00e9nements                             <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'podcasts';\" :class=\"activeFilter === 'podcasts' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr-ca\/insights\/webinars\/\">\n                                Webinaires                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'aihub';\" :class=\"activeFilter === 'aihub' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr-ca\/insights\/local-search-news\/\">\n                                Actualit\u00e9s de la recherche locale                            <\/a>\n                        <\/button>\n                                                                                <button @click=\"activeFilter = 'podcasts';\" :class=\"activeFilter === 'podcasts' ? 'selected' : ''\">\n                            <a class=\"text-decoration-none\" href=\"\/fr-ca\/perspectives\/podcasts\/\">\n                                Podcasts                            <\/a>\n                        <\/button>\n                                                <\/div>\n        <\/div>\n\n    \n            <div data-role=\"image-title\" class=\"max-w-1400\">\n            <h3 class=\"title\">\n                Explorer les articles de blog en vedette            <\/h3>\n        <\/div>\n\n                    <div data-role=\"main-article\" class=\"max-w-1400\">\n\n                <div data-category=\"POST\" class=\"position-relative main-post-image-container \"\n                    style=\"background-image: url(https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/AI-wont-fix-bad-customer-data-660x625-Blog1.jpg);\">\n                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/AI-wont-fix-bad-customer-data-660x625-Blog1.jpg\" alt=\"main article image\">\n                <\/div>\n\n                <div class=\"main-post-content-container\">\n                    <div class=\"main-post-topics\">\n                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/\" class=\"topic-item\">\n                                Analytique Web                            <\/a>\n\n                                                    \n                    <\/div>\n\n                    <a class=\"main-post-title\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/ia-ne-reglera-pas-mauvaises-donnees-clients-preparation-crm\/\">\n                        L\u2019IA ne r\u00e9glera pas vos probl\u00e8mes de donn\u00e9es clients : pr\u00e9parez d\u2019abord votre CRM                    <\/a>\n\n                    <div class=\"post-related-tags\">\n\n                                                    <div class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                22 juin 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Ruchika Dhunna                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            En r\u00e9sum\u00e9 : le marketing propuls\u00e9 par l\u2019IA est aussi intelligent que les donn\u00e9es clients qui le soutiennent \u00c0 mesure que les marques adoptent l\u2019IA pour la personnalisation, l\u2019automatisation et l\u2019orchestration du parcours client, beaucoup d\u00e9couvrent le m\u00eame d\u00e9fi : des syst\u00e8mes d\u00e9connect\u00e9s et des donn\u00e9es CRM peu fiables limitent ce que l\u2019IA peut r\u00e9ellement accomplir. Les marques disposant de donn\u00e9es clients plus propres et mieux connect\u00e9es seront mieux plac\u00e9es pour personnaliser les exp\u00e9riences, automatiser intelligemment et g\u00e9n\u00e9rer une croissance mesurable. Poursuivez votre lecture pour d\u00e9couvrir pourquoi la pr\u00e9paration du CRM devient l\u2019un des pr\u00e9requis les plus importants pour tirer profit de l\u2019IA dans vos campagnes marketing. L\u2019IA transforme la fa\u00e7on dont les \u00e9quipes marketing personnalisent les exp\u00e9riences, priorisent les prospects, automatisent l\u2019engagement et g\u00e9n\u00e8rent des enseignements. Mais m\u00eame si la technologie \u00e9volue rapidement, de nombreuses organisations travaillent encore avec des donn\u00e9es clients fragment\u00e9es, des plateformes d\u00e9connect\u00e9es, des \u00e9tapes de cycle de vie incoh\u00e9rentes et une gouvernance floue. Ces probl\u00e8mes ne disparaissent pas avec l\u2019arriv\u00e9e de l\u2019IA. Dans bien des cas, l\u2019IA les amplifie. C\u2019est pourquoi un marketing pr\u00eat pour l\u2019IA commence par les fondations de donn\u00e9es clients qui le sous-tendent. Pourquoi un marketing pr\u00eat pour l\u2019IA commence par la pr\u00e9paration du CRM Les marques utilisent l\u2019IA pour personnaliser les exp\u00e9riences, automatiser les parcours, prioriser les prospects, pr\u00e9dire l\u2019intention et optimiser l\u2019engagement \u00e0 grande \u00e9chelle. Mais l\u2019IA ne peut travailler qu\u2019avec les donn\u00e9es auxquelles elle peut acc\u00e9der, qu\u2019elle peut comprendre et auxquelles elle peut se fier. Par cons\u00e9quent, la pr\u00e9paration \u00e0 l\u2019IA ne consiste pas seulement \u00e0 choisir la bonne plateforme ou le bon outil. Elle d\u00e9pend aussi de la qualit\u00e9 des donn\u00e9es clients, de la structure du CRM, de la gouvernance, des flux de travail connect\u00e9s, ainsi que de la profondeur et de la pr\u00e9cision des enseignements strat\u00e9giques pertinents. De plus en plus, le CRM devient le syst\u00e8me qui relie l\u2019identit\u00e9 client, l\u2019historique d\u2019engagement, l\u2019\u00e9tape du cycle de vie, le consentement, les r\u00e9sultats des ventes et l\u2019activation marketing dans une vision client plus unifi\u00e9e. Pour plusieurs marques, la question la plus importante n\u2019est plus \u00ab Quel outil d\u2019IA devrions-nous adopter ensuite ? \u00bb, mais \u00ab Notre CRM est-il pr\u00eat \u00e0 soutenir la strat\u00e9gie d\u2019IA que nous voulons b\u00e2tir ? \u00bb De mauvaises donn\u00e9es CRM limitent la performance de l\u2019IA L\u2019IA ne fonctionne pas dans le vide. Si votre CRM contient des doublons, des champs manquants, des informations client obsol\u00e8tes, des \u00e9tapes de cycle de vie peu claires ou des donn\u00e9es de consentement incoh\u00e9rentes, l\u2019IA dispose d\u2019un contexte plus faible. Cela peut cr\u00e9er des probl\u00e8mes sur l\u2019ensemble du entonnoir marketing, notamment : Des moteurs de personnalisation qui recommandent le mauvais message Des mod\u00e8les de pointage des prospects qui priorisent les mauvais comptes Des parcours de maturation qui traitent des clients existants comme de nouveaux prospects Des tableaux de bord qui montrent l\u2019activit\u00e9 sans la relier au revenus ou \u00e0 la valeur client L\u2019IA ne corrige pas automatiquement des donn\u00e9es clients fragment\u00e9es. Dans bien des cas, elle acc\u00e9l\u00e8re m\u00eame les probl\u00e8mes sous-jacents. La pr\u00e9paration du CRM est donc essentielle : des donn\u00e9es clients fiables et connect\u00e9es donnent \u00e0 l\u2019IA le contexte n\u00e9cessaire pour soutenir de meilleures d\u00e9cisions, des exp\u00e9riences plus pertinentes et une performance marketing plus forte. Le CRM devient un syst\u00e8me d\u2019action Pendant des ann\u00e9es, de nombreuses organisations ont consid\u00e9r\u00e9 le CRM comme un syst\u00e8me d\u2019enregistrement : un endroit o\u00f9 stocker les coordonn\u00e9es, l\u2019activit\u00e9 commerciale, l\u2019historique des opportunit\u00e9s et les notes client. Mais dans un environnement marketing port\u00e9 par l\u2019IA, le CRM devient beaucoup plus strat\u00e9gique, \u00e9voluant vers un syst\u00e8me d\u2019action qui aide les marques \u00e0 activer les donn\u00e9es clients \u00e0 travers la personnalisation, l\u2019automatisation, les m\u00e9dias, le service et la mesure. Parall\u00e8lement, les parcours clients ne se d\u00e9roulent plus dans un seul canal. Les clients passent des publicit\u00e9s aux sites Web, aux courriels, aux \u00e9changes avec les \u00e9quipes des ventes, aux interactions avec le soutien et aux exp\u00e9riences locales au sein d\u2019un m\u00eame parcours. Le CRM aide \u00e0 relier ces signaux dans une vision client plus unifi\u00e9e, offrant aux syst\u00e8mes marketing et d\u2019IA un meilleur contexte pour la prise de d\u00e9cision. L\u2019annonce de Agentforce 360 de Salesforce refl\u00e8te cette \u00e9volution plus large vers des flux de travail connect\u00e9s, o\u00f9 les humains et l\u2019IA travaillent ensemble pour soutenir l\u2019engagement client de mani\u00e8re plus intelligente et efficace. Pour les sp\u00e9cialistes du marketing, l\u2019enseignement est simple : l\u2019engagement aliment\u00e9 par l\u2019IA d\u00e9pend de donn\u00e9es clients fiables et de la capacit\u00e9 \u00e0 les activer efficacement. Des donn\u00e9es d\u00e9connect\u00e9es cr\u00e9ent des exp\u00e9riences client d\u00e9connect\u00e9es Les signaux clients sont souvent dispers\u00e9s entre le CRM, l\u2019automatisation marketing, l\u2019analytique, les plateformes de commerce \u00e9lectronique, les m\u00e9dias payants, les centres de contact, les programmes de fid\u00e9lisation, les outils de service et les interactions hors ligne. Chaque syst\u00e8me capture une partie du parcours client, mais lorsque ces signaux restent d\u00e9connect\u00e9s, les \u00e9quipes se retrouvent avec des vues clients fragment\u00e9es. R\u00e9sultat : la plupart des marques ne manquent pas de donn\u00e9es; elles manquent de donn\u00e9es connect\u00e9es. Par exemple, un client peut cliquer sur une publicit\u00e9 payante, visiter une page locale, remplir un formulaire, parler \u00e0 l\u2019\u00e9quipe des ventes, recevoir un courriel, puis contacter le soutien. Si ces interactions ne sont pas reli\u00e9es, l\u2019IA ne peut pas comprendre pleinement l\u2019intention du client, le contexte ou la bonne action suivante. Cela limite la personnalisation, affaiblit la segmentation, complique l\u2019attribution et rend l\u2019alignement entre marketing et ventes plus difficile. \u00c0 l\u2019inverse, plus vos donn\u00e9es clients sont connect\u00e9es, plus vos \u00e9quipes et vos syst\u00e8mes d\u2019IA peuvent r\u00e9pondre efficacement aux besoins des clients tout au long du parcours. \u00c0 quoi ressemblent des donn\u00e9es CRM pr\u00eates pour l\u2019IA? Des donn\u00e9es CRM pr\u00eates pour l\u2019IA ne sont pas des donn\u00e9es parfaites. Ce sont des donn\u00e9es clients suffisamment fiables, connect\u00e9es et structur\u00e9es pour soutenir des actions utiles. Voici quelques \u00e9l\u00e9ments fondamentaux sur lesquels les marques devraient se concentrer : Facteur de pr\u00e9paration du CRMPourquoi c\u2019est important pour l\u2019IAPropresLes donn\u00e9es sont exactes, d\u00e9dupliqu\u00e9es, \u00e0 jour et fiablesConnect\u00e9esLe CRM s\u2019int\u00e8gre aux plateformes marketing, analytique, m\u00e9dia, ventes et serviceStructur\u00e9esLes donn\u00e9es sont organis\u00e9es autour d\u2019\u00e9tapes de cycle de vie, de comportements et de segments d\u2019audience pertinentsGouvern\u00e9esLes \u00e9quipes comprennent la propri\u00e9t\u00e9 des donn\u00e9es, les standards de qualit\u00e9 et les processus de maintenancePermissionn\u00e9esLe consentement et les pr\u00e9f\u00e9rences de communication sont correctement g\u00e9r\u00e9sActivablesLes donn\u00e9es peuvent soutenir les campagnes, les flux de travail, la personnalisation et la production de rapportsMesurablesL\u2019engagement marketing peut \u00eatre reli\u00e9 aux r\u00e9sultats d\u2019affaires, comme les revenus ou la r\u00e9tention Il ne s\u2019agit pas simplement d\u2019un exercice de nettoyage du CRM, mais du socle d\u2019une segmentation plus forte, d\u2019une automatisation plus intelligente, d\u2019une personnalisation plus pertinente et d\u2019une prise de d\u00e9cision mieux soutenue par l\u2019IA. Par o\u00f9 les sp\u00e9cialistes du marketing devraient-ils commencer avec la pr\u00e9paration du CRM? Bonne nouvelle : les marques n\u2019ont pas besoin de r\u00e9soudre tous les d\u00e9fis CRM en une seule fois. Le meilleur point de d\u00e9part consiste \u00e0 se concentrer sur les donn\u00e9es et les flux de travail qui ont le plus d\u2019impact sur l\u2019exp\u00e9rience client et la performance marketing. Les \u00e9quipes marketing devraient commencer par se poser les questions suivantes : Les \u00e9tapes du cycle de vie sont-elles clairement d\u00e9finies et utilis\u00e9es de mani\u00e8re coh\u00e9rente ? L\u2019engagement marketing peut-il \u00eatre reli\u00e9 aux r\u00e9sultats des ventes ou au revenus ? Savons-nous quels champs de donn\u00e9es sont n\u00e9cessaires pour la segmentation, la personnalisation et la production de rapports? Le consentement et les pr\u00e9f\u00e9rences de communication sont-ils fiables et \u00e0 jour ? Le CRM, les m\u00e9dias, l\u2019analytique et les plateformes marketing partagent-ils les signaux qui comptent? Qui est responsable de la qualit\u00e9 des donn\u00e9es, et comment est-elle maintenue dans le temps ? L\u2019objectif est de poser une fondation de donn\u00e9es clients suffisamment fiable pour soutenir des d\u00e9cisions marketing plus intelligentes et une activation de l\u2019IA plus forte. Que peut accomplir l\u2019IA avec de meilleures donn\u00e9es CRM? Lorsque les donn\u00e9es CRM sont propres, connect\u00e9es et activables, l\u2019IA dispose d\u2019un meilleur contexte de travail. Cela cr\u00e9e des opportunit\u00e9s pour un marketing plus efficace tout au long du parcours client, notamment : Cr\u00e9er des segments d\u2019audience plus intelligents \u00e0 partir du comportement, de l\u2019\u00e9tape du cycle de vie, de l\u2019intention ou de la valeur client Soutenir des parcours de maturation qui s\u2019adaptent aux actions r\u00e9elles des clients Am\u00e9liorer le pointage des prospects gr\u00e2ce aux signaux combin\u00e9s du marketing et des ventes Renforcer les m\u00e9dias payants gr\u00e2ce \u00e0 des strat\u00e9gies d\u2019audiences de premi\u00e8re partie plus solides Offrir une personnalisation plus pertinente dans les courriels, le Web, le contenu et les exp\u00e9riences locales Identifier les produits, les points de vente ou les groupes d\u2019audience n\u00e9cessitant des approches diff\u00e9rentes C\u2019est particuli\u00e8rement important pour les marques disposant d\u2019une pr\u00e9sence locale, o\u00f9 les besoins et les comportements des clients varient selon les march\u00e9s. Lorsque le CRM, les m\u00e9dias, l\u2019analytique et les signaux locaux fonctionnent ensemble, les marques peuvent cr\u00e9er des exp\u00e9riences plus pertinentes et prendre de meilleures d\u00e9cisions \u00e0 travers les canaux et les r\u00e9gions. Pourquoi la supervision humaine reste essentielle dans le marketing pilot\u00e9 par l\u2019IA L\u2019IA peut acc\u00e9l\u00e9rer les d\u00e9cisions marketing et am\u00e9liorer l\u2019efficacit\u00e9 op\u00e9rationnelle, mais elle ne remplace pas la strat\u00e9gie. Les \u00e9quipes doivent toujours d\u00e9finir les objectifs d\u2019affaires, les priorit\u00e9s d\u2019audience, les r\u00e8gles de cycle de vie, les standards de marque, les mod\u00e8les de gouvernance et les indicateurs de performance. Les \u00e9quipes doivent \u00e9galement d\u00e9cider quand l\u2019automatisation est appropri\u00e9e, quand une r\u00e9vision humaine est n\u00e9cessaire et comment prot\u00e9ger la confiance des clients. Le rapport State of Marketing 2026 de HubSpot renforce cet \u00e9quilibre en positionnant l\u2019IA aux c\u00f4t\u00e9s de la confiance, du point de vue de marque, de l\u2019efficacit\u00e9 et de la croissance. Les programmes de marketing IA les plus solides ne sont pas des syst\u00e8mes enti\u00e8rement automatis\u00e9s. Ce sont des strat\u00e9gies pilot\u00e9es par l\u2019humain, dans lesquelles l\u2019IA aide les \u00e9quipes \u00e0 activer, analyser et optimiser plus efficacement. La pr\u00e9paration du CRM est la fondation de l\u2019optimisation continue Plut\u00f4t que d\u2019ajouter simplement un nouvel outil d\u2019IA \u00e0 la pile technologique, l\u2019\u00e9tape suivante consiste \u00e0 connecter les syst\u00e8mes, les signaux et les flux de travail qui influencent d\u00e9j\u00e0 la performance marketing. Cela signifie r\u00e9unir les donn\u00e9es CRM, la performance m\u00e9dia, l\u2019analytique, la cr\u00e9ation, le contenu et les enseignements de march\u00e9 local dans un mod\u00e8le op\u00e9rationnel plus connect\u00e9. C\u2019est pr\u00e9cis\u00e9ment le type de d\u00e9fi que l\u2019\u00e9cosyst\u00e8me IRIS de DAC a \u00e9t\u00e9 con\u00e7u pour relever. Notre plateforme propri\u00e9taire utilise l\u2019intelligence marketing g\u00e9n\u00e9rative pour synth\u00e9tiser des donn\u00e9es multiplateformes, faire \u00e9merger des enseignements et soutenir l\u2019optimisation continue des m\u00e9dias et de la croissance de marque. Votre CRM acc\u00e9l\u00e9rera-t-il ou freinera-t-il votre strat\u00e9gie d\u2019IA? L\u2019IA transforme ce que les \u00e9quipes marketing peuvent accomplir, mais la pr\u00e9paration du CRM d\u00e9terminera avec quelle efficacit\u00e9 les marques peuvent l\u2019appliquer. Si les donn\u00e9es clients sont fragment\u00e9es, incoh\u00e9rentes ou difficiles \u00e0 activer, l\u2019IA disposera d\u2019un contexte limit\u00e9. Mais lorsque les donn\u00e9es CRM sont propres, connect\u00e9es et gouvern\u00e9es, l\u2019IA devient un moteur beaucoup plus puissant de personnalisation, d\u2019automatisation, de mesure et de croissance. La pr\u00e9paration du CRM est donc plus qu\u2019un projet technique : c\u2019est une priorit\u00e9 marketing strat\u00e9gique. Avant de d\u00e9ployer le marketing aliment\u00e9 par l\u2019IA \u00e0 grande \u00e9chelle, les marques doivent \u00e9valuer attentivement la fondation de donn\u00e9es clients qui le sous-tend. Vous souhaitez pr\u00e9parer votre CRM \u00e0 une croissance propuls\u00e9e par l\u2019IA? Communiquez avec DAC pour d\u00e9couvrir comment des strat\u00e9gies de donn\u00e9es connect\u00e9es peuvent soutenir une activation de l\u2019IA plus intelligente, une personnalisation plus forte et une meilleure performance marketing.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/analytics\/ia-ne-reglera-pas-mauvaises-donnees-clients-preparation-crm\/\" class=\"custom-cta\">\n                        En savoir plus                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\" alt=\"Ce que les CMO doivent exiger d\u2019un partenaire m\u00e9dia aujourd\u2019hui\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/ce-que-les-cmo-doivent-exiger-dun-partenaire-media-aujourdhui\/\">Ce que les CMO doivent exiger d\u2019un partenaire m\u00e9dia aujourd\u2019hui<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    04 juin 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Nasser Sahlool\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Nasser Sahlool                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/\">Strat\u00e9gie<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/GML-Blog1-875x438-1.jpg\" alt=\"Google Marketing Live 2026 : 4 points cl\u00e9s\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/google-marketing-live-2026-points-cles\/\">Google Marketing Live 2026 : 4 points cl\u00e9s<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    28 mai 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/\">M\u00e9dias Payants<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\" alt=\"Le virage YouTube que les marques ne peuvent plus ignorer\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/search-optimization\/virage-contenu-youtube-marques-ne-peuvent-ignorer\/\">Le virage YouTube que les marques ne peuvent plus ignorer\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    06 mai 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Vincent DeLuca\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Vincent DeLuca                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/search-optimization\/\">Optimisation de la Recherche<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Plus de nouvelles                        <\/h4>\n                        <p class=\"subtitle\">\n                            Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.                        <\/p>\n                    <\/div>\n\n                    <div data-role=\"form-group\">\n\n                        <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_6a3e8f24c1a15'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n        <\/div>\n        <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n        <p class='hubspot-status' id='hubspot_form_6a3e8f24c1a15_status'><\/p>\n    <\/form>\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        var loadedAt = Date.now();\n        var form = document.getElementById('hubspot_form_6a3e8f24c1a15');\n        form.addEventListener('submit', function(event) {\n            if (!form.checkValidity()) {\n                event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            var emailInput = this.querySelector('input[name=\\'email\\']');\n            var email = emailInput.value;\n\n            \/\/ Email validation\n            var emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/; \/\/ Simple email regex\n            \/\/ Use custom selector if provided, otherwise use the specific status element for this form\n            var statusElement = '.hubspot-status' ? document.querySelector('.hubspot-status') : document.getElementById('hubspot_form_6a3e8f24c1a15_status');\n\n            if (!emailPattern.test(email)) {\n                statusElement.textContent = 'Please enter a valid email address.';\n                statusElement.style.color = 'red';\n                statusElement.style.paddingTop = '10px';\n                statusElement.classList.add('showing-message');\n                statusElement.classList.remove('d-none');\n                return; \/\/ Stop the form submission\n            }\n\n            \/\/ Submit through the site's form proxy (form IDs stay server-side)\n            fetch('https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/api\/v1\/forms\/submit', {\n                method: 'POST',\n                headers: {\n                    'Content-Type': 'application\/json'\n                },\n                body: JSON.stringify({\n                    form: 'newsletter',\n                    source: 'newsletter-inline',\n                    lang: 'fr-ca',\n                    email: email,\n                    hp: form.querySelector('input[name=\\'dac_hp\\']').value,\n                    elapsed: Date.now() - loadedAt,\n                    pageUri: window.location.href,\n                    pageName: document.title\n                })\n            })\n            .then(response => response.json().catch(function() { return {}; }).then(result => {\n                if (response.ok && result.success) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_6a3e8f24c1a15_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Formulaire soumis avec succ\\u00e8s !\";\n                        statusElement.style.color = 'green';\n                        statusElement.style.paddingTop = '10px';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                    }\n\n                    var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                    if(!!userInfo)\n                    {\n                        userInfo.event = 'Form_submit';\n                        userInfo.email = email;\n                        userInfo.form_name = 'Newsletter';\n                        window.dataLayer = window.dataLayer || [];\n                        window.dataLayer.push(userInfo);\n                    }\n\n                    emailInput.value = ''; \/\/ Clear the email field\n                    window.dispatchEvent(new CustomEvent('newsletter-submit'));\n                } else {\n                    if(statusElement) {\n                        statusElement.textContent = (result.data && result.data.message) || \"Une erreur s'est produite lors de la soumission du formulaire.\";\n                        statusElement.style.color = 'red';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                        statusElement.style.paddingTop = '10px';\n                    }\n                }\n            }))\n            .catch(error => {\n                console.error('Error:', error);\n                \/\/ Ensure we have the correct status element for this specific form\n                if(!statusElement) {\n                    statusElement = document.getElementById('hubspot_form_6a3e8f24c1a15_status');\n                }\n                if(statusElement) {\n                    statusElement.textContent = \"Une erreur s'est produite lors de la soumission du formulaire.\";\n                    statusElement.style.color = 'red';\n                    statusElement.style.paddingTop = '10px';\n                    statusElement.classList.add('showing-message');\n                    statusElement.classList.remove('d-none');\n                }\n            });\n        });\n    });\n<\/script>\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            SOUMETTRE                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\"\n                                        fill=\"black\" \/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\"\n                                        fill=\"white\" \/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n\n                    <\/div>\n\n                <\/div>\n            <\/div>\n\n        <\/div>\n    \n    \n        <div data-role=\"topic-filter-container\" class=\"max-w-1400\">\n            <h5>\n                D\u00e9couvrez tous les articles de DAC            <\/h5>\n\n            <p>\n                D\u00e9couvrez les points de vue d&#8217;experts et des id\u00e9es concr\u00e8tes pour optimiser votre strat\u00e9gie marketing d\u00e8s aujourd&#8217;hui.            <\/p>\n\n                            <div data-role=\"topic-filter-search\">\n\n                    <label for=\"open-filter-button\">\n                        Filtrer par sujet                    <\/label>\n\n                    <div class=\"filter-button-row flex-wrap\">\n                        <button class=\"topic-button\" :class=\"activeType == 'all' ? 'active' : ''\" @click=\"setActiveType('all', 'SEE ALL')\">\n                        TOUS                        <\/button>\n\n                                                    <button\n                                data-index=\"0\"\n                                style=\"transition-delay: 0ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'paid-media' ? 'active' : ''\"\n                                @click=\"setActiveType('paid-media', 'M\u00e9dias Payants')\"\n                            >\n                                M\u00e9dias Payants                            <\/button>\n                                                    <button\n                                data-index=\"1\"\n                                style=\"transition-delay: 50ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'search-optimization' ? 'active' : ''\"\n                                @click=\"setActiveType('search-optimization', 'Optimisation de la Recherche')\"\n                            >\n                                Optimisation de la Recherche                            <\/button>\n                                                    <button\n                                data-index=\"2\"\n                                style=\"transition-delay: 100ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'local-search' ? 'active' : ''\"\n                                @click=\"setActiveType('local-search', 'La Recherche Locale')\"\n                            >\n                                La Recherche Locale                            <\/button>\n                                                    <button\n                                data-index=\"3\"\n                                style=\"transition-delay: 150ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'strategy' ? 'active' : ''\"\n                                @click=\"setActiveType('strategy', 'Strat\u00e9gie')\"\n                            >\n                                Strat\u00e9gie                            <\/button>\n                                                    <button\n                                data-index=\"4\"\n                                style=\"transition-delay: 200ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'creative' ? 'active' : ''\"\n                                @click=\"setActiveType('creative', 'Cr\u00e9ative')\"\n                            >\n                                Cr\u00e9ative                            <\/button>\n                                                    <button\n                                data-index=\"5\"\n                                style=\"transition-delay: 250ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'analytics' ? 'active' : ''\"\n                                @click=\"setActiveType('analytics', 'Analytique Web')\"\n                            >\n                                Analytique Web                            <\/button>\n                                                    <button\n                                data-index=\"6\"\n                                style=\"transition-delay: 300ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'development' ? 'active' : ''\"\n                                @click=\"setActiveType('development', 'D\u00e9veloppement')\"\n                            >\n                                D\u00e9veloppement                            <\/button>\n                        \n                        <span data-role=\"spinner\" x-show=\"isLoading\" x-cloak>\n                            <svg class=\"animate-spin\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#171616\" stroke-width=\"4\" fill=\"none\" stroke-dasharray=\"31.4 31.4\">\n                                    <animateTransform attributeName=\"transform\" attributeType=\"XML\" type=\"rotate\" from=\"0 12 12\" to=\"360 12 12\" dur=\"1s\" repeatCount=\"indefinite\" \/>\n                                <\/circle>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n\n\n                    <button @click=\"setMenuVisibleTo(true)\" id=\"open-filter-button\">\n                        <span class=\"d-inline-flex justiy-content-center align-items-center\" x-text=\"selectedLabel\"><\/span>\n                        <span class=\"d-inline-block\">\n                            <svg width=\"22\" height=\"23\" viewBox=\"0 0 22 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path\n                                    d=\"M4.16797 8.02515V1.06421C4.16797 0.591553 3.78125 0.204834 3.30859 0.204834C2.83594 0.204834 2.44922 0.591553 2.44922 1.06421V8.02515C0.988281 8.45483 0 9.7439 0 11.2048C0 12.6658 0.988281 13.9548 2.40625 14.3845V21.3455C2.40625 21.8181 2.79297 22.2048 3.26562 22.2048C3.73828 22.2048 4.125 21.8181 4.125 21.3455V14.3845C5.54297 13.9978 6.53125 12.7087 6.53125 11.2048C6.53125 9.70093 5.58594 8.45483 4.16797 8.02515ZM2.79297 12.6658C2.66406 12.6228 2.57812 12.5798 2.49219 12.5369C2.01953 12.2361 1.71875 11.7634 1.71875 11.2048C1.71875 10.6462 2.01953 10.1736 2.49219 9.8728C2.57812 9.82983 2.66406 9.78687 2.79297 9.7439C2.83594 9.7439 2.87891 9.70093 2.92188 9.70093C2.96484 9.70093 3.00781 9.70093 3.00781 9.65796C3.09375 9.65796 3.17969 9.65796 3.26562 9.65796C3.35156 9.65796 3.4375 9.65796 3.52344 9.70093C3.56641 9.70093 3.60937 9.70093 3.60937 9.7439C3.65234 9.7439 3.69531 9.78687 3.73828 9.78687C3.86719 9.82983 3.95312 9.8728 4.03906 9.91577C4.51172 10.2166 4.8125 10.6892 4.8125 11.2478C4.8125 11.8064 4.51172 12.2791 4.03906 12.5798C3.99609 12.5798 3.86719 12.6228 3.78125 12.6658C3.73828 12.6658 3.69531 12.7087 3.65234 12.7087C3.60938 12.7087 3.56641 12.7087 3.56641 12.7517C3.48047 12.7517 3.39453 12.7947 3.30859 12.7947C3.22266 12.7947 3.13672 12.7947 3.05078 12.7517C3.00781 12.7517 2.96484 12.7517 2.96484 12.7087C2.87891 12.7087 2.83594 12.6658 2.79297 12.6658Z\"\n                                    fill=\"#171616\" \/>\n                                <path\n                                    d=\"M11.8594 2.3103V1.06421C11.8594 0.591553 11.4727 0.204834 11 0.204834C10.5273 0.204834 10.1406 0.591553 10.1406 1.06421V2.3103C8.72266 2.69702 7.73438 3.98608 7.73438 5.48999C7.73438 6.9939 8.72266 8.23999 10.1406 8.66968V21.3884C10.1406 21.8611 10.5273 22.2478 11 22.2478C11.4727 22.2478 11.8594 21.8611 11.8594 21.3884V8.62671C13.2773 8.23999 14.2656 6.95093 14.2656 5.44702C14.2656 3.94312 13.2773 2.69702 11.8594 2.3103ZM11.3437 6.95093C11.3008 6.95093 11.2578 6.95093 11.2578 6.9939C11.1719 6.9939 11.0859 7.03687 11 7.03687C10.9141 7.03687 10.8281 7.03687 10.7422 6.9939C10.6992 6.9939 10.6562 6.9939 10.6562 6.95093C10.6133 6.95093 10.5703 6.90796 10.5273 6.90796C10.3984 6.86499 10.3125 6.82202 10.2266 6.77905C9.75391 6.47827 9.45312 6.00562 9.45312 5.44702C9.45312 4.88843 9.75391 4.41577 10.2266 4.11499C10.3125 4.07202 10.3984 4.02905 10.5273 3.98608C10.5703 3.98608 10.6133 3.94312 10.6562 3.94312C10.6992 3.94312 10.7422 3.94312 10.7422 3.90015C10.8281 3.90015 10.9141 3.85718 11 3.85718C11.0859 3.85718 11.1719 3.85718 11.2578 3.90015C11.3008 3.90015 11.3437 3.90015 11.3437 3.94312C11.3867 3.94312 11.4297 3.98608 11.4727 3.98608C11.6016 4.07202 11.6875 4.11499 11.7734 4.15796C12.2461 4.45874 12.5469 4.9314 12.5469 5.48999C12.5469 6.04858 12.2461 6.52124 11.7734 6.82202C11.6875 6.86499 11.6016 6.90796 11.4727 6.95093C11.4297 6.95093 11.3867 6.95093 11.3437 6.95093Z\"\n                                    fill=\"#171616\" \/>\n                                <path\n                                    d=\"M19.5508 12.9236V1.06421C19.5508 0.591553 19.1641 0.204834 18.6914 0.204834C18.2187 0.204834 17.832 0.591553 17.832 1.06421V12.9236C16.4141 13.3103 15.4258 14.5994 15.4258 16.1033C15.4258 17.6072 16.4141 18.8533 17.832 19.283V21.3455C17.832 21.8181 18.2187 22.2048 18.6914 22.2048C19.1641 22.2048 19.5508 21.8181 19.5508 21.3455V19.283C20.9687 18.8962 21.957 17.6072 21.957 16.1033C21.957 14.5994 20.9687 13.3533 19.5508 12.9236ZM19.0781 17.6072C19.0352 17.6072 18.9922 17.6072 18.9922 17.6501C18.9062 17.6501 18.8203 17.6931 18.7344 17.6931C18.6484 17.6931 18.5625 17.6931 18.4766 17.6501C18.4336 17.6501 18.3906 17.6501 18.3906 17.6072C18.3477 17.6072 18.3047 17.5642 18.2617 17.5642C18.1328 17.5212 18.0469 17.4783 17.9609 17.4353C17.4883 17.1345 17.1875 16.6619 17.1875 16.1033C17.1875 15.5447 17.4883 15.072 17.9609 14.7712C18.0469 14.7283 18.1328 14.6853 18.2617 14.6423C18.3047 14.6423 18.3477 14.5994 18.3906 14.5994C18.4336 14.5994 18.4766 14.5994 18.4766 14.5564C18.5625 14.5564 18.6484 14.5134 18.7344 14.5134C18.8203 14.5134 18.9062 14.5134 18.9922 14.5564C19.0352 14.5564 19.0781 14.5564 19.0781 14.5994C19.1211 14.5994 19.1641 14.6423 19.207 14.6423C19.3359 14.6853 19.4219 14.7283 19.5078 14.7712C19.9805 15.072 20.2812 15.5447 20.2812 16.1033C20.2812 16.6619 19.9805 17.1345 19.5078 17.4353C19.4219 17.4783 19.3359 17.5212 19.207 17.5642C19.1211 17.5642 19.1211 17.6072 19.0781 17.6072Z\"\n                                    fill=\"#171616\" \/>\n                            <\/svg>\n                        <\/span>\n                    <\/button>\n                <\/div>\n\n                <aside x-show=\"isMenuShowing\" x-cloak @click=\"setMenuVisibleTo(false)\" data-role=\"sliding-filter-menu\">\n                    <div @click.stop x-show=\"isMenuShowing\" x-transition:enter=\"transition ease-out duration-300\"\n                        x-transition:enter-start=\"translate-x-outside\" x-transition:enter-end=\"transition-x-inside\"\n                        x-transition:leave=\"transition ease-in duration-300\" x-transition:leave-start=\"translate-x-inside\"\n                        x-transition:leave-end=\"translate-x-outside\" class=\"menu-content\">\n                        <ul class=\"d-flex flex-column\">\n                            <li @click=\"setMenuVisibleTo(false)\" role=\"button\">\n                                <span class=\"d-inline-block pb-1\">\n                                    <svg width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\"\n                                        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                            d=\"M16.0247 9.22553H4.08469L6.93291 12.3063C7.24353 12.6423 7.2435 13.1607 6.93285 13.4966C6.58578 13.8719 5.99253 13.8719 5.64551 13.4965L0.872194 8.33348L5.64551 3.17041C5.99253 2.79506 6.58578 2.79503 6.93285 3.17034C7.2435 3.50628 7.24354 4.02464 6.93293 4.36063L4.08465 7.44158H16.0247C16.5173 7.44158 16.9166 7.84093 16.9166 8.33355C16.9166 8.82618 16.5173 9.22553 16.0247 9.22553Z\"\n                                            fill=\"#363534\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Back\n                            <\/li>\n                            <li @click=\"setActiveType('all', 'SEE ALL')\" role=\"button\">\n                            TOUS                            <\/li>\n\n                                                            <li role=\"button\" @click=\"setActiveType('paid-media', 'M\u00e9dias Payants')\">\n                                    M\u00e9dias Payants                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('search-optimization', 'Optimisation de la Recherche')\">\n                                    Optimisation de la Recherche                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('local-search', 'La Recherche Locale')\">\n                                    La Recherche Locale                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('strategy', 'Strat\u00e9gie')\">\n                                    Strat\u00e9gie                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('creative', 'Cr\u00e9ative')\">\n                                    Cr\u00e9ative                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('analytics', 'Analytique Web')\">\n                                    Analytique Web                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('development', 'D\u00e9veloppement')\">\n                                    D\u00e9veloppement                                <\/li>\n                                                    <\/ul>\n                    <\/div>\n\n                <\/aside>\n                    <\/div>\n\n        <div data-role=\"content-result-container\" class=\"max-w-1400\">\n            <div class=\"content-list\"> <\/div>\n\n                            <div class=\"d-flex flex-row align-items-center justify-content-center read-more-container\">\n                    <button x-cloak x-show=\"hasMorePosts\" x-on:click=\"loadMorePosts()\" x-bind:disabled=\"isLoading\"\n                        class=\"read-more-button\">\n                        <span x-show=\"isLoading\"> Chargement&#8230;<\/span>\n                        <span x-show=\"!isLoading\">Charger plus d&#8217;articles<\/span>\n                    <\/button>\n                <\/div>\n                    <\/div>\n\n    \n            <div data-role=\"discover-more-container\" class=\"w-100\">\n            <div class=\"title-container max-w-1400\">\n                <h5 class=\"title\">\n                    D\u00e9couvrez davantage d\u2019analyses de DAC                <\/h5>\n\n                <a href=https:\/\/www.dacgroup.com\/fr-ca\/decouvrir\/                    class=\"more-content-large d-none d-lg-flex\">\n                    Explorer tous les contenus                    <svg width=\"24\" height=\"17\" viewBox=\"0 0 24 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path\n                            d=\"M19.7303 9.46276L14.8759 14.7137C14.5429 15.074 14.5429 15.6298 14.876 15.99C15.2481 16.3924 15.8842 16.3924 16.2563 15.9899L23.1809 8.49991L16.2563 1.00988C15.8842 0.607416 15.2481 0.607379 14.876 1.0098C14.5429 1.37001 14.5429 1.92582 14.8759 2.28607L19.7303 7.53683H0.962963C0.431133 7.53683 0 7.96796 0 8.49979C0 9.03162 0.431133 9.46276 0.962963 9.46276H19.7303Z\"\n                            fill=\"#171616\" \/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n\n\n            \n\n            <div class=\"d-flex d-lg-none w-100 align-items-center justify-content-center insight-cta-container\">\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/decouvrir\/' class=\"btn_primary-filled_white_none  \"  >\n                        \n                        <div>Explorer tous les points de vue<\/div>\n\n                        \n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n        <\/div>\n    \n<\/section>\n\n\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a3e8f24d3fa1'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a3e8f24d3fa1');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'fr-ca',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Merci de vous \u00eatre abonn\u00e9(e) !');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"Une erreur s'est produite lors de la soumission du formulaire.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Une erreur s'est produite lors de la soumission du formulaire.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SOUMETTRE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":116693,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/blog-dac-gutenberg.php","meta":{"content-type":"","footnotes":""},"class_list":["post-116718","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog | DAC\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T20:34:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/\",\"name\":\"Blog | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#website\"},\"datePublished\":\"2024-12-02T18:28:21+00:00\",\"dateModified\":\"2025-12-02T20:34:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/","og_locale":"fr_CA","og_type":"article","og_title":"Blog | DAC","og_url":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2025-12-02T20:34:39+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/","url":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/","name":"Blog | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#website"},"datePublished":"2024-12-02T18:28:21+00:00","dateModified":"2025-12-02T20:34:39+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr-ca\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/"},{"@type":"ListItem","position":3,"name":"Blog"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#website","url":"https:\/\/www.dacgroup.com\/fr-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/pages\/116718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/comments?post=116718"}],"version-history":[{"count":3,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/pages\/116718\/revisions"}],"predecessor-version":[{"id":151923,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/pages\/116718\/revisions\/151923"}],"up":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/pages\/116693"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr-ca\/wp-json\/wp\/v2\/media?parent=116718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}