{"id":116718,"date":"2024-12-02T13:28:21","date_gmt":"2024-12-02T18:28:21","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116718"},"modified":"2025-12-02T15:34:39","modified_gmt":"2025-12-02T20:34:39","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/\">Perspectives<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            Le blog de DAC        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Restez inform\u00e9 gr\u00e2ce \u00e0 des informations exploitables, des strat\u00e9gies d&#8217;experts et des id\u00e9es novatrices pour assurer le succ\u00e8s de votre marketing.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":156986,\"title\":\"Les Annonces Local Services: un levier cl\u00e9 pour les marques multi-sites\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/local-search\\\/annonces-local-services-marques-multi-sites\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"La Recherche 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Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Maura Pierson\",\"publishedDate\":\"25 novembre 2025\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/MediaPlaybookContent3-BlogBanner-FR.png\"},{\"id\":152793,\"title\":\"La s\u00e9rie sur l\u2019avenir des m\u00e9dias : La vid\u00e9o prend le pouvoir sur la recherche\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/la-serie-sur-lavenir-des-medias-la-video-prend-le-pouvoir-sur-la-recherche\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Felicia DelVecchio\",\"publishedDate\":\"18 novembre 2025\",\"read_time\":\"8 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class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 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                       <\/span>\n                                Victoria Khinevich                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            En juin, la Coupe du Monde de la FIFA 2026 doit s\u2019amorcer en Am\u00e9rique du Nord, alors que le Canada, le Mexique et les \u00c9tats-Unis coorganiseront l\u2019\u00e9v\u00e9nement sportif le plus regard\u00e9 au monde. L\u2019engouement attirera des spectateurs, sur place comme \u00e0 l\u2019international, qui ne sont ni des experts ni des adeptes assidus du sport pendant la saison r\u00e9guli\u00e8re; ils se joignent simplement \u00e0 l\u2019effervescence pour le plaisir et le divertissement. Cette hausse de l\u2019int\u00e9r\u00eat et de l\u2019attention, combin\u00e9e \u00e0 une forte charge \u00e9motionnelle, cr\u00e9era une fois de plus de pr\u00e9cieuses occasions pour les marques de rejoindre de nouveaux publics, m\u00eame si leurs audiences cibles ne sont pas des partisans du ballon rond \u00e0 temps plein. M\u00eame si les co\u00fbts plus \u00e9lev\u00e9s du temps d\u2019antenne et les espaces officiels d\u00e9j\u00e0 occup\u00e9s par les commanditaires de la FIFA peuvent sembler contraignants, les marques ont tout int\u00e9r\u00eat \u00e0 chercher des moyens de tirer parti de cette vitrine mondiale. Quelles occasions publicitaires la Coupe du Monde cr\u00e9era-t-elle? Parmi les nombreux canaux d\u2019affichage ext\u00e9rieur qui gagnent en importance lors des grands \u00e9v\u00e9nements sportifs, la publicit\u00e9 dans les transports en commun demeure l\u2019un des moyens les plus efficaces pour joindre les publics, particuli\u00e8rement dans les villes h\u00f4tes. C\u2019est pourquoi la TTC de Toronto explore activement de nouvelles fa\u00e7ons de g\u00e9n\u00e9rer des revenus additionnels en introduisant de nouveaux formats publicitaires avant la Coupe du Monde de la FIFA 2026, avec un d\u00e9ploiement potentiel d\u00e8s juin 2026. Le moment est bien choisi, puisqu\u2019il permettra au r\u00e9seau de transport de tirer parti de l\u2019augmentation de l\u2019achalandage et de la demande accrue des annonceurs attendues pendant le tournoi. L\u2019une des principales propositions concerne l\u2019introduction d\u2019un format publicitaire anim\u00e9, en partenariat avec Adtrackmedia. Cette proposition a d\u00e9j\u00e0 re\u00e7u l\u2019approbation du conseil d\u2019administration, ce qui marque une \u00e9tape importante du processus. La derni\u00e8re \u00e9tape consiste \u00e0 obtenir l\u2019approbation du service juridique g\u00e9n\u00e9ral de la TTC. Une fois cette approbation accord\u00e9e, les usagers pourront d\u00e9couvrir un nouveau format anim\u00e9, hautement engageant, int\u00e9gr\u00e9 \u00e0 l\u2019environnement de transport collectif. L\u2019entente s\u2019\u00e9chelonne sur 15 ans, ce qui t\u00e9moigne d\u2019un engagement \u00e0 long terme et laisse entendre que ce format deviendra un \u00e9l\u00e9ment durable de l\u2019\u00e9cosyst\u00e8me publicitaire de la TTC. Fait notable, l\u2019arriv\u00e9e d\u2019Adtrackmedia introduit un nouvel acteur dans un espace historiquement domin\u00e9 par Pattison, ce qui vient red\u00e9finir le paysage concurrentiel. Source de l\u2019image : Translink.ca Des analyses ind\u00e9pendantes laissent penser que l\u2019achalandage de la TTC pourrait augmenter de 5 \u00e0 12 % pendant les matchs de la Coupe du Monde de la FIFA 2026 \u00e0 Toronto. Bien que la TTC n\u2019ait pas encore publi\u00e9 ses propres pr\u00e9visions officielles, l\u2019ajout de dispositions pour des services suppl\u00e9mentaires dans le budget 2026 indique que des volumes plus \u00e9lev\u00e9s de passagers sont anticip\u00e9s. Il est donc raisonnable de s\u2019attendre \u00e0 une hausse marqu\u00e9e du nombre de personnes expos\u00e9es \u00e0 la publicit\u00e9 ext\u00e9rieure sur les propri\u00e9t\u00e9s de la TTC, y compris au nouveau format anim\u00e9 en tunnel. Pour les marques qui cherchent \u00e0 profiter de l\u2019\u00e9lan entourant les grands \u00e9v\u00e9nements sportifs, ce type d\u2019innovation dans les transports ouvre de nouvelles possibilit\u00e9s de capter l\u2019attention des audiences dans des environnements tr\u00e8s fr\u00e9quent\u00e9s. Ce que cela signifie pour les annonceurs Capter l\u2019attention : Le format vid\u00e9o dynamique, combin\u00e9 \u00e0 un emplacement \u00e0 fort impact dans les tunnels de la TTC, transforme un trajet quotidien ordinaire en une exp\u00e9rience de marque engageante. Avec peu de distractions dans cet environnement et une audience captive, les marques ont une occasion rare de retenir plus longtemps l\u2019attention et de favoriser une meilleure m\u00e9morisation du message. Effet de nouveaut\u00e9 : En tant que nouveau format d\u2019ex\u00e9cution publicitaire dans les transports, inattendu et distinctif, cette solution cr\u00e9e un fort effet de surprise. Les premiers annonceurs \u00e0 l\u2019adopter pourront profiter de l\u2019engouement entourant son lancement, se positionner comme des marques innovantes et tourn\u00e9es vers l\u2019avenir, tout en b\u00e9n\u00e9ficiant d\u2019une curiosit\u00e9 accrue et d\u2019un bouche-\u00e0-oreille organique. Visibilit\u00e9 accrue : Avec un d\u00e9ploiement align\u00e9 sur la Coupe du Monde, les annonceurs pourront profiter des hausses d\u2019achalandage et de la circulation pi\u00e9tonni\u00e8re g\u00e9n\u00e9r\u00e9es par la tenue des matchs et les \u00e9v\u00e9nements connexes. Au-del\u00e0 du tournoi, le maintien du retour au bureau devrait continuer \u00e0 soutenir et \u00e0 accro\u00eetre l\u2019utilisation de la TTC, prolongeant ainsi l\u2019occasion de visibilit\u00e9 \u00e0 long terme. Gestion de plusieurs partenaires m\u00e9dia : Comme la TTC cherche \u00e0 diversifier ses revenus hors tarifs et \u00e0 accueillir de nouveaux partenaires m\u00e9dia, le monopole historique de Pattison \u00e9voluera. Les annonceurs qui souhaitent assurer une pr\u00e9sence dominante dans le r\u00e9seau de transport torontois devront vraisemblablement coordonner leurs achats avec plusieurs fournisseurs, ce qui ajoutera des niveaux de n\u00e9gociation, de planification et de complexit\u00e9 op\u00e9rationnelle, particuli\u00e8rement pour les \u00e9quipes internes qui g\u00e8rent leurs achats directement. Visibilit\u00e9 internationale pendant le tournoi : Les marques internationales pourront profiter d\u2019une exposition aupr\u00e8s d\u2019une audience mondiale pendant la FIFA 2026, en offrant une exp\u00e9rience de transport immersive qui pourrait ne pas exister dans les march\u00e9s d\u2019origine des consommateurs. Cet effet de nouveaut\u00e9 additionnel peut renforcer la m\u00e9morisation de la marque et l\u2019aider \u00e0 rester pr\u00e9sente \u00e0 l\u2019esprit alors que les visiteurs partagent leurs exp\u00e9riences de voyage sur les r\u00e9seaux sociaux et d\u2019autres canaux num\u00e9riques. Rejoindre les partisans tout au long du parcours client Avec l\u2019arriv\u00e9e de la Coupe du Monde de la FIFA \u00e0 Toronto, l\u2019impact ira bien au-del\u00e0 de l\u2019achalandage dans les transports en commun. En plus d\u2019une hausse attendue sur le r\u00e9seau de la TTC, la ville pr\u00e9voit une augmentation de 10 \u00e0 15 % de la circulation routi\u00e8re pendant la dur\u00e9e du tournoi. Cela signifie que les d\u00e9placements des consommateurs \u00e0 travers Toronto, qu\u2019ils se fassent en transport collectif, en voiture ou \u00e0 pied, devraient conna\u00eetre une forte progression. \u00c0 mesure que la mobilit\u00e9 augmentera dans l\u2019ensemble de la ville, les canaux m\u00e9dia qui croisent les consommateurs dans des environnements r\u00e9els, comme l\u2019affichage ext\u00e9rieur (OOH), l\u2019audio et l\u2019exp\u00e9rientiel, joueront un r\u00f4le encore plus important dans la visibilit\u00e9 des marques. Ces formats permettent aux marques d\u2019\u00eatre pr\u00e9sentes \u00e0 des moments contextuels, opportuns et charg\u00e9s d\u2019\u00e9motion. En combinant plusieurs canaux et en adoptant une approche cr\u00e9ative du message, les marques peuvent concevoir des campagnes int\u00e9gr\u00e9es et omnicanales autour de la Coupe du Monde. Cette approche permet de multiplier les points de contact tout au long du parcours des partisans, des d\u00e9placements vers les matchs \u00e0 la d\u00e9couverte de la ville, jusqu\u2019aux c\u00e9l\u00e9brations des moments marquants, ce qui favorise une meilleure m\u00e9morisation, un engagement plus profond et une connexion \u00e9motionnelle plus durable. \u00c0 leur tour, ces placements peuvent appuyer des strat\u00e9gies m\u00e9dia plus larges en prolongeant la port\u00e9e des campagnes sociales, t\u00e9l\u00e9vis\u00e9es et vid\u00e9o en ligne, en ajoutant de la fr\u00e9quence incr\u00e9mentale et en renfor\u00e7ant les messages cl\u00e9s dans des environnements \u00e0 fort achalandage. Avec le temps, cette exposition soutenue peut contribuer \u00e0 influencer le comportement des consommateurs et \u00e0 g\u00e9n\u00e9rer des retomb\u00e9es d\u2019affaires mesurables. Vous r\u00e9fl\u00e9chissez \u00e0 la meilleure fa\u00e7on de joindre votre audience pendant la Coupe du Monde de la FIFA 2026, et au-del\u00e0? Misez sur l\u2019expertise strat\u00e9gique de DAC et sur l\u2019\u00e9tendue de ses services pour aider votre marque \u00e0 tirer pleinement parti de ce moment et \u00e0 marquer des points aupr\u00e8s des partisans.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/comment-la-coupe-du-monde-de-la-fifa-peut-aider-les-marques-a-creer-des-liens-significatifs\/\" class=\"custom-cta\">\n                        En savoir plus                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Temu-Shein-875x438-Blog1-1.jpg\" alt=\"Temu\u00a0et Shein\u00a0en\u00a02026 :\u00a0leurs investissements en dents de scie redessinent les ench\u00e8res\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/temu-shein-2026-volatilite-encheres-publicitaires-acheteurs-media\/\">Temu\u00a0et Shein\u00a0en\u00a02026 :\u00a0leurs investissements en dents de scie redessinent les ench\u00e8res\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    30 mars 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Mariana Nasreddine\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Mariana Nasreddine                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/\">M\u00e9dias Payants<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Execution-to-Orchestration-875x438-Blog1.jpg\" alt=\"De l\u2019ex\u00e9cution \u00e0 l\u2019orchestration : comment tirer parti de l\u2019IA g\u00e9n\u00e9rative sans perdre le contr\u00f4le\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/ia-generative-sans-perdre-le-controle\/\">De l\u2019ex\u00e9cution \u00e0 l\u2019orchestration : comment tirer parti de l\u2019IA g\u00e9n\u00e9rative sans perdre le contr\u00f4le<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    12 mars 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"C\u00e9dric Bellenger\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    C\u00e9dric Bellenger                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/\">Strat\u00e9gie<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ChatGPT-ads-are-official-875x438-Blog1.jpg\" alt=\"ChatGPT\u00a0ouvre la porte aux publicit\u00e9s : opportunit\u00e9s, limites et prochaines \u00e9tapes\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/publicites-chatgpt-guide-pour-les-marques\/\">ChatGPT\u00a0ouvre la porte aux publicit\u00e9s : opportunit\u00e9s, limites et prochaines \u00e9tapes\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    23 f\u00e9vrier 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Felicia DelVecchio\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Felicia DelVecchio                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/\">M\u00e9dias Payants<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Plus de nouvelles                        <\/h4>\n                        <p class=\"subtitle\">\n    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event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            var emailInput = this.querySelector('input[name=\\'email\\']');\n            var email = emailInput.value;\n\n            \/\/ Email validation\n            var emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/; \/\/ Simple email regex\n            \/\/ Use custom selector if provided, otherwise use the specific status element for this form\n            var statusElement = '.email-error-container' ? document.querySelector('.email-error-container') : document.getElementById('hubspot_form_69d3f2b35f847_status');\n\n            if (!emailPattern.test(email)) {\n                statusElement.textContent = 'Please enter a valid email address.';\n                statusElement.style.color = 'red';\n                statusElement.style.paddingTop = '10px';\n                statusElement.classList.add('showing-message');\n                statusElement.classList.remove('d-none');\n                return; \/\/ Stop the form submission\n            }\n\n            \/\/ Required HubSpot fields\n            var portalId = '5408011';\n            var formId = 'abac2954-39ca-4f0f-a2d7-0f175625a82e';\n            var region = 'na1'; \/\/ Include region in the payload if needed\n\n            \/\/ Prepare the data payload\n            var data = {\n                fields: [\n                    {\n                        name: 'email',\n                        value: email\n                    }\n                ]\n            };\n\n            \/\/ Status element is already defined above with form-specific targeting\n\n            \/\/ Send the data to HubSpot\n            fetch(`https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/abac2954-39ca-4f0f-a2d7-0f175625a82e`, {\n                method: 'POST',\n                headers: {\n                    'Content-Type': 'application\/json'\n                },\n                body: JSON.stringify({\n                    submittedAt: new Date().getTime(),\n                    fields: data.fields,\n                    context: {\n                        pageUri: window.location.href,\n                        pageName: document.title\n                    }\n                })\n            })\n            .then(response => {\n                if (response.ok) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_69d3f2b35f847_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Merci de vous \\u00eatre abonn\\u00e9(e) !\";\n                        statusElement.style.color = 'black';\n                        statusElement.style.paddingTop = '10px';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                    }\n\n                    var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                    if(!!userInfo)\n                    {\n                        userInfo.event = 'Form_submit';\n                        userInfo.email = email;\n                        userInfo.form_name = 'Newsletter';\n                        window.dataLayer = window.dataLayer || [];\n                        window.dataLayer.push(userInfo);\n                    }\n\n                    emailInput.value = ''; \/\/ Clear the email field\n                    window.dispatchEvent(new CustomEvent('newsletter-submit'));\n                } else {\n                    return response.json().then(error => {\n                        if(statusElement) {\n                            statusElement.textContent = 'Error: ' + error.message;\n                            statusElement.style.color = 'red';\n                            statusElement.classList.add('showing-message');\n                            statusElement.classList.remove('d-none');\n                            statusElement.style.paddingTop = '10px';\n                        }\n                    });\n                }\n            })\n            .catch(error => {\n                console.error('Error:', error);\n                \/\/ Ensure we have the correct status element for this specific form\n                if(!statusElement) {\n                    statusElement = document.getElementById('hubspot_form_69d3f2b35f847_status');\n                }\n                if(statusElement) {\n                    statusElement.textContent = \"Une erreur s'est produite lors de la soumission du formulaire.\";\n                    statusElement.style.color = 'red';\n                    statusElement.style.paddingTop = '10px';\n                    statusElement.classList.add('showing-message');\n                    statusElement.classList.remove('d-none');\n                }\n            });\n        });\n    });\n\n    window.addEventListener('message', event => {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n<\/script>\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            SOUMETTRE                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\"\n                                        fill=\"black\" \/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\"\n                                        fill=\"white\" \/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n\n                    <\/div>\n\n                <\/div>\n            <\/div>\n\n        <\/div>\n    \n    \n        <div data-role=\"topic-filter-container\" class=\"max-w-1400\">\n            <h5>\n                D\u00e9couvrez tous les articles de DAC            <\/h5>\n\n            <p>\n                D\u00e9couvrez les points de vue d&#8217;experts et des id\u00e9es concr\u00e8tes pour optimiser votre strat\u00e9gie marketing d\u00e8s aujourd&#8217;hui.            <\/p>\n\n                            <div data-role=\"topic-filter-search\">\n\n                    <label for=\"open-filter-button\">\n                        Filtrer par sujet                    <\/label>\n\n                    <div class=\"filter-button-row flex-wrap\">\n                        <button class=\"topic-button\" :class=\"activeType == 'all' ? 'active' : ''\" @click=\"setActiveType('all', 'SEE ALL')\">\n                        TOUS                        <\/button>\n\n                                                    <button\n                                data-index=\"0\"\n                                style=\"transition-delay: 0ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'paid-media' ? 'active' : ''\"\n                                @click=\"setActiveType('paid-media', 'M\u00e9dias Payants')\"\n                            >\n                                M\u00e9dias Payants                            <\/button>\n                                                    <button\n                                data-index=\"1\"\n                                style=\"transition-delay: 50ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'search-optimization' ? 'active' : ''\"\n                                @click=\"setActiveType('search-optimization', 'Optimisation de la Recherche')\"\n                            >\n                                Optimisation de la Recherche                            <\/button>\n                                                    <button\n                                data-index=\"2\"\n                                style=\"transition-delay: 100ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'local-search' ? 'active' : ''\"\n                                @click=\"setActiveType('local-search', 'La Recherche Locale')\"\n                            >\n                                La Recherche Locale                            <\/button>\n                                                    <button\n                                data-index=\"3\"\n                                style=\"transition-delay: 150ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'strategy' ? 'active' : ''\"\n                                @click=\"setActiveType('strategy', 'Strat\u00e9gie')\"\n                            >\n                                Strat\u00e9gie                            <\/button>\n                                                    <button\n                                data-index=\"4\"\n                                style=\"transition-delay: 200ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'creative' ? 'active' : ''\"\n                                @click=\"setActiveType('creative', 'Cr\u00e9ative')\"\n                            >\n                                Cr\u00e9ative                            <\/button>\n                                                    <button\n                                data-index=\"5\"\n                                style=\"transition-delay: 250ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'analytics' ? 'active' : ''\"\n                                @click=\"setActiveType('analytics', 'Analytique Web')\"\n                            >\n                                Analytique Web                            <\/button>\n                                                    <button\n                                data-index=\"6\"\n                                style=\"transition-delay: 300ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'development' ? 'active' : ''\"\n                                @click=\"setActiveType('development', 'D\u00e9veloppement')\"\n                            >\n                                D\u00e9veloppement                            <\/button>\n                        \n                        <span data-role=\"spinner\" x-show=\"isLoading\" x-cloak>\n                            <svg class=\"animate-spin\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#171616\" stroke-width=\"4\" fill=\"none\" stroke-dasharray=\"31.4 31.4\">\n                                    <animateTransform attributeName=\"transform\" attributeType=\"XML\" type=\"rotate\" from=\"0 12 12\" to=\"360 12 12\" dur=\"1s\" repeatCount=\"indefinite\" \/>\n                                <\/circle>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n\n\n            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\/>\n                            <\/svg>\n                        <\/span>\n                    <\/button>\n                <\/div>\n\n                <aside x-show=\"isMenuShowing\" x-cloak @click=\"setMenuVisibleTo(false)\" data-role=\"sliding-filter-menu\">\n                    <div @click.stop x-show=\"isMenuShowing\" x-transition:enter=\"transition ease-out duration-300\"\n                        x-transition:enter-start=\"translate-x-outside\" x-transition:enter-end=\"transition-x-inside\"\n                        x-transition:leave=\"transition ease-in duration-300\" x-transition:leave-start=\"translate-x-inside\"\n                        x-transition:leave-end=\"translate-x-outside\" class=\"menu-content\">\n                        <ul class=\"d-flex flex-column\">\n                            <li @click=\"setMenuVisibleTo(false)\" role=\"button\">\n                                <span class=\"d-inline-block pb-1\">\n                                    <svg width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\"\n                                        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                            d=\"M16.0247 9.22553H4.08469L6.93291 12.3063C7.24353 12.6423 7.2435 13.1607 6.93285 13.4966C6.58578 13.8719 5.99253 13.8719 5.64551 13.4965L0.872194 8.33348L5.64551 3.17041C5.99253 2.79506 6.58578 2.79503 6.93285 3.17034C7.2435 3.50628 7.24354 4.02464 6.93293 4.36063L4.08465 7.44158H16.0247C16.5173 7.44158 16.9166 7.84093 16.9166 8.33355C16.9166 8.82618 16.5173 9.22553 16.0247 9.22553Z\"\n                                            fill=\"#363534\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Back\n                            <\/li>\n                            <li @click=\"setActiveType('all', 'SEE ALL')\" role=\"button\">\n                            TOUS                            <\/li>\n\n                                                            <li role=\"button\" @click=\"setActiveType('paid-media', 'M\u00e9dias Payants')\">\n                                    M\u00e9dias Payants                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('search-optimization', 'Optimisation de la Recherche')\">\n                                    Optimisation de la Recherche                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('local-search', 'La Recherche Locale')\">\n                                    La Recherche Locale                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('strategy', 'Strat\u00e9gie')\">\n                                    Strat\u00e9gie                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('creative', 'Cr\u00e9ative')\">\n                                    Cr\u00e9ative                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('analytics', 'Analytique Web')\">\n                                    Analytique Web                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('development', 'D\u00e9veloppement')\">\n                                    D\u00e9veloppement                                <\/li>\n                                                    <\/ul>\n                    <\/div>\n\n                <\/aside>\n                    <\/div>\n\n        <div data-role=\"content-result-container\" class=\"max-w-1400\">\n            <div class=\"content-list\"> <\/div>\n\n            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             <svg width=\"24\" height=\"17\" viewBox=\"0 0 24 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path\n                            d=\"M19.7303 9.46276L14.8759 14.7137C14.5429 15.074 14.5429 15.6298 14.876 15.99C15.2481 16.3924 15.8842 16.3924 16.2563 15.9899L23.1809 8.49991L16.2563 1.00988C15.8842 0.607416 15.2481 0.607379 14.876 1.0098C14.5429 1.37001 14.5429 1.92582 14.8759 2.28607L19.7303 7.53683H0.962963C0.431133 7.53683 0 7.96796 0 8.49979C0 9.03162 0.431133 9.46276 0.962963 9.46276H19.7303Z\"\n                            fill=\"#171616\" \/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n\n\n            \n\n            <div class=\"d-flex d-lg-none w-100 align-items-center justify-content-center insight-cta-container\">\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr-ca\/decouvrir\/' class=\"btn_primary-filled_white_none  \"  >\n                        \n                        <div>Explorer tous les points de vue<\/div>\n\n                        \n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n        <\/div>\n    \n<\/section>\n\n\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Plus de nouvelles            <\/h2>\n            <p class=\"subtitle\">\n                Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.            <\/p>\n        <\/div>\n\n        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