{"id":116718,"date":"2024-12-02T13:28:21","date_gmt":"2024-12-02T18:28:21","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116718"},"modified":"2025-12-02T15:34:39","modified_gmt":"2025-12-02T20:34:39","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/\">Perspectives<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            Le blog de DAC        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Restez inform\u00e9 gr\u00e2ce \u00e0 des informations exploitables, des strat\u00e9gies d&#8217;experts et des id\u00e9es novatrices pour assurer le succ\u00e8s de votre marketing.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":160929,\"title\":\"Coupe du Monde de la FIFA 2026 : un moment fort pour cr\u00e9er des liens avec son audience de marque\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/comment-la-coupe-du-monde-de-la-fifa-peut-aider-les-marques-a-creer-des-liens-significatifs\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias 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f\u00e9vrier 2026\",\"read_time\":\"23 min\",\"difficulty\":\"Expert\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Brdiging-brand-and-performance-media-875x438-Blog1-1.jpg\"},{\"id\":156229,\"title\":\"Protocole UCP (Universal Commerce Protocol) :\u00a0pourquoi votre marque doit parler \u201cIA\u201d couramment\u00a0\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/search-optimization\\\/universal-commerce-protocol-ia-commerce\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Optimisation de la Recherche\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Alex Hernandez\",\"publishedDate\":\"20 janvier 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Universal-Commerce-Protocol-875x438-Blog1.jpg\"},{\"id\":155806,\"title\":\"SEO: la r\u00e9ussite prend d\u00e9sormais une autre forme\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/search-optimization\\\/seo-la-reussite-prend-desormais-une-autre-forme\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Optimisation de la Recherche\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"12 janvier 2026\",\"read_time\":\"11 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/AI-in-SEO-875x438-Blog1.jpg\"},{\"id\":155223,\"title\":\"L\u2019IA transforme la recherche, mais les campagnes payantes gagnent toujours le dernier clic\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/ia-recherche-medias-payants-conversion\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"M\u00e9dias Payants\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/fr-ca\\\/perspectives\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jose Parrado Chocano\",\"publishedDate\":\"06 janvier 2026\",\"read_time\":\"17 min\",\"difficulty\":\"Expert\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/AI-Is-Changing-the-Search-Game-875x438-Blog1-1.jpg\"}];\n    window.cta_label = 'En savoir plus'\n<\/script>\n\n<section x-data=\"contentFilter\" data-language=\"fr-ca\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div 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class=\"post-related-tags\">\n\n                                                    <div class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                04 juin 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Nasser Sahlool                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            En bref Le m\u00e9dia entre dans une nouvelle phase : la fragmentation des parcours de d\u00e9couverte, l\u2019ex\u00e9cution port\u00e9e par l\u2019IA et la pression accrue pour d\u00e9montrer l\u2019impact sur les r\u00e9sultats d\u2019affaires obligent les marques \u00e0 revoir ce qu\u2019elles attendent de leurs partenaires. Le rapport Forrester The Media Management Services Landscape, Q2 2026 situe cette \u00e9volution autour de la valeur cr\u00e9\u00e9e sur l\u2019ensemble du parcours, de la gouvernance de l\u2019IA et d\u2019une mesure capable de convaincre la direction financi\u00e8re. Chez DAC, nous pensons que le partenaire m\u00e9dia de demain devra relier strat\u00e9gie, donn\u00e9es, contenu, op\u00e9rations et r\u00e9sultats, au-del\u00e0 du seul achat m\u00e9dia. Poursuivez la lecture pour voir comment les marques peuvent faire de la gestion m\u00e9dia un levier de croissance plus mesurable, plus fiable et plus facile \u00e0 d\u00e9ployer. Pendant longtemps, la gestion du m\u00e9dia a \u00e9t\u00e9 \u00e9valu\u00e9e \u00e0 travers un prisme assez \u00e9troit : volume d\u2019achat, expertise des canaux, efficacit\u00e9 des campagnes et capacit\u00e9 \u00e0 optimiser les investissements sur les plateformes. Ces comp\u00e9tences restent importantes mais elles ne suffisent plus. Aujourd\u2019hui, les CMO \u00e9voluent dans un environnement plus complexe. Les parcours de d\u00e9couverte se fragmentent. Les parcours client sont moins lin\u00e9aires. L\u2019IA transforme la fa\u00e7on dont les consommateurs cherchent, comparent et d\u00e9cident. Les m\u00e9dias de d\u00e9tail et de commerce redessinent le lien entre publicit\u00e9 et ventes. Les \u00e9quipes financi\u00e8res posent des questions d\u00e9taill\u00e9es sur le retour sur investissement. Et les plateformes m\u00e9dia automatisent de plus en plus le travail d\u2019ex\u00e9cution qui permettait autrefois aux agences de se diff\u00e9rencier. R\u00e9sultat : les marques doivent revoir en profondeur ce qu\u2019elles attendent d\u2019un partenaire de gestion m\u00e9dia. La prochaine g\u00e9n\u00e9ration de performance m\u00e9dia ne sera pas d\u00e9finie par la capacit\u00e9 \u00e0 acheter des impressions au plus bas co\u00fbt. Elle sera d\u00e9finie par la capacit\u00e9 \u00e0 relier strat\u00e9gie, donn\u00e9es, contenu, technologie et op\u00e9rations \u00e0 des r\u00e9sultats que les \u00e9quipes dirigeantes peuvent comprendre et croire. Selon le rapport The Media Management Services Landscape, Q2 2026 de Forrester, les services de gestion m\u00e9dia d\u00e9passent d\u00e9sormais le placement m\u00e9dia pour int\u00e9grer strat\u00e9gie d\u2019affaires, donn\u00e9es, technologie, contenu, planification, achat, mesure et optimisation continue au service d\u2019un engagement client plus efficace. DAC fait partie des prestataires \u00e9tudi\u00e9s dans ce rapport. De l\u2019efficacit\u00e9 m\u00e9dia \u00e0 la responsabilit\u00e9 sur les r\u00e9sultats L\u2019efficacit\u00e9 a toujours fait partie du mandat m\u00e9dia. Les marques doivent toucher les bonnes audiences, r\u00e9duire le gaspillage et optimiser leurs investissements entre les canaux. Mais l\u2019efficacit\u00e9 seule ne r\u00e9pond pas \u00e0 la question qui se pose maintenant en comit\u00e9 de direction : quel impact cet investissement m\u00e9dia a-t-il r\u00e9ellement cr\u00e9\u00e9 pour l\u2019entreprise ? Cette question change le r\u00f4le des partenaires des marques. Le m\u00e9dia ne peut plus \u00eatre trait\u00e9 comme une simple couche d\u2019activation, isol\u00e9e du comportement client, de la performance commerciale, de la pertinence des contenus et du reste de l\u2019\u00e9cosyst\u00e8me marketing. Il doit \u00eatre planifi\u00e9 et mesur\u00e9 en fonction d\u2019objectifs d\u2019affaires : acquisition client, qualit\u00e9 des leads, ventes, r\u00e9tention, visites en point de vente ou en agence, demande locale, parts de march\u00e9 ou valeur vie client. C\u2019est particuli\u00e8rement vrai pour les marques multi-sites, multi-march\u00e9s et les grandes organisations, o\u00f9 la performance m\u00e9dia d\u00e9pend non seulement des investissements nationaux, mais aussi de la visibilit\u00e9 locale, de la coh\u00e9rence op\u00e9rationnelle, de la qualit\u00e9 des contenus et de la capacit\u00e9 \u00e0 comprendre ce qui se passe d\u2019un march\u00e9 \u00e0 l\u2019autre. Les agences les mieux arm\u00e9es pour cette nouvelle r\u00e9alit\u00e9 ne sont pas seulement des acheteurs m\u00e9dia. Ce sont des partenaires d\u2019affaires capables de traduire les investissements en r\u00e9sultats, puis les r\u00e9sultats en d\u00e9cisions. La mesure attendue par la direction financi\u00e8re devient la norme La pression pour prouver la valeur du m\u00e9dia s\u2019intensifie. Les indicateurs fournis par les plateformes ont encore leur utilit\u00e9, mais ils ne suffisent pas. Clics, impressions, port\u00e9e, vues et m\u00eame conversions racontent une partie de l\u2019histoire, sans toujours d\u00e9montrer l\u2019impact incr\u00e9mental sur les r\u00e9sultats. Les responsables marketing ont de plus en plus besoin d\u2019approches de mesure capables de r\u00e9sister \u00e0 l\u2019examen des directions g\u00e9n\u00e9rales et financi\u00e8res. Cela suppose de mieux mobiliser les tests d\u2019incr\u00e9mentalit\u00e9, la mod\u00e9lisation du mix marketing, l\u2019attribution, les cadres d\u2019exp\u00e9rimentation et les rapports li\u00e9s aux r\u00e9sultats. Il ne s\u2019agit pas seulement de raconter ce qui s\u2019est pass\u00e9. Il s\u2019agit de comprendre ce qui a chang\u00e9 gr\u00e2ce \u00e0 l\u2019investissement m\u00e9dia. Une campagne peut tr\u00e8s bien afficher de solides performances plateforme tout en cr\u00e9ant peu de valeur incr\u00e9mentale. \u00c0 l\u2019inverse, certains effets m\u00e9dia importants se manifestent sur des horizons plus longs, \u00e0 travers plusieurs points de contact ou dans des environnements hors ligne que les tableaux de bord des plateformes ne captent pas compl\u00e8tement. Pour les marques, la question n\u2019est donc plus : \u00ab Notre agence peut-elle produire un rapport de performance ? \u00bb mais : \u00ab Notre agence peut-elle nous aider \u00e0 comprendre assez clairement la contribution du m\u00e9dia aux r\u00e9sultats de l\u2019entreprise pour prendre de meilleures d\u00e9cisions d\u2019investissement ? \u00bb L\u2019IA transforme l\u2019ex\u00e9cution, mais la gouvernance fait la diff\u00e9rence L\u2019IA s\u2019installe rapidement dans l\u2019infrastructure du pilotage m\u00e9dia. Planification, achat, ench\u00e8res, allocation budg\u00e9taire, variations cr\u00e9atives, mod\u00e9lisation d\u2019audiences et optimisation sont tous touch\u00e9s par l\u2019automatisation. Cela ne rend pas la strat\u00e9gie moins importante. Au contraire : cela la rend plus d\u00e9cisive. Lorsque les plateformes automatisent davantage de d\u00e9cisions, les marques ont besoin de partenaires capables de d\u00e9finir les bons objectifs, d\u2019alimenter les syst\u00e8mes avec de meilleures donn\u00e9es, d\u2019interpr\u00e9ter les r\u00e9sultats, d\u2019identifier les risques et de s\u2019assurer que les activations appuy\u00e9es par l\u2019IA restent align\u00e9es sur les priorit\u00e9s d\u2019affaires. Le vrai facteur de diff\u00e9renciation n\u2019est pas de savoir si une agence \u00ab utilise l\u2019IA \u00bb. C\u2019est de savoir comment elle la gouverne. Les CMO doivent poser des questions pr\u00e9cises. Comment l\u2019IA est-elle utilis\u00e9e dans la planification et l\u2019optimisation ? O\u00f9 le jugement humain reste-t-il indispensable ? Quels garde-fous existent en mati\u00e8re de s\u00e9curit\u00e9 de marque, de biais, de protection des donn\u00e9es, de conformit\u00e9 et de contr\u00f4le qualit\u00e9 ? Comment les recommandations sont-elles valid\u00e9es ? Comment les \u00e9quipes sont-elles form\u00e9es ? Comment les r\u00e9sultats sont-ils suivis ? L\u2019IA peut acc\u00e9l\u00e9rer la performance m\u00e9dia, mais seulement si elle s\u2019inscrit dans un mod\u00e8le op\u00e9rationnel rigoureux. Sans gouvernance, l\u2019automatisation risque surtout de prendre de mauvaises d\u00e9cisions plus vite. La d\u00e9couverte des marques se fragmente entre recherche, r\u00e9seaux sociaux, commerce et IA L\u2019une des \u00e9volutions les plus importantes pour les responsables m\u00e9dia est la fragmentation de la d\u00e9couverte. Les consommateurs ne suivent plus un entonnoir pr\u00e9visible. Ils d\u00e9couvrent les marques via la recherche payante, le r\u00e9f\u00e9rencement naturel, les cartes, les r\u00e9seaux sociaux, les cr\u00e9ateurs, les avis, les r\u00e9seaux de m\u00e9dias de d\u00e9tail, les places de march\u00e9, les assistants IA, les plateformes vid\u00e9o et les fiches locales. Les cons\u00e9quences pour la strat\u00e9gie m\u00e9dia sont importantes. Si les consommateurs d\u00e9couvrent les marques dans des environnements plus nombreux, le m\u00e9dia ne peut pas \u00eatre planifi\u00e9 s\u00e9par\u00e9ment du contenu, de la visibilit\u00e9 dans les moteurs de recherche, de la pr\u00e9sence locale et de l\u2019intention client. Le m\u00e9dia payant peut cr\u00e9er la demande, mais les contenus, les avis, les donn\u00e9es de localisation, les pages d\u2019atterrissage, les r\u00e9sultats de recherche et les exp\u00e9riences locales d\u00e9terminent souvent si cette demande se convertit. C\u2019est l\u00e0 que les fronti\u00e8res entre m\u00e9dia, SEO, strat\u00e9gie de contenu, mesure, analyse de donn\u00e9es et optimisation locale commencent \u00e0 s\u2019estomper. Un partenaire m\u00e9dia performant doit comprendre non seulement o\u00f9 investir, mais aussi comment les consommateurs d\u00e9cident une fois que cet investissement a cr\u00e9\u00e9 de l\u2019int\u00e9r\u00eat. Pour les marques distribu\u00e9es, c\u2019est encore plus critique. Une campagne nationale peut cr\u00e9er de la notori\u00e9t\u00e9, mais le choix final peut se jouer localement : une agence, une concession, une clinique, un restaurant, une boutique ou un prestataire de services \u00e0 proximit\u00e9. Si l\u2019exp\u00e9rience locale est incoh\u00e9rente, impr\u00e9cise ou invisible, l\u2019efficacit\u00e9 m\u00e9dia en souffre. Le prochain partenaire m\u00e9dia devra comprendre la d\u00e9couverte, pas seulement la diffusion. Les cinq exigences \u00e0 poser \u00e0 votre partenaire de gestion m\u00e9dia \u00c0 mesure que le march\u00e9 \u00e9volue, les CMO doivent relever le niveau d\u2019exigence dans l\u2019\u00e9valuation de leurs agences. La puissance d\u2019achat et les certifications canaux comptent toujours, mais elles ne devraient \u00eatre qu\u2019une partie de la discussion. La vraie question est de savoir si le partenaire peut aider la marque \u00e0 b\u00e2tir un mod\u00e8le m\u00e9dia plus responsable, plus adaptatif et mieux int\u00e9gr\u00e9. Voici cinq exigences \u00e0 mettre au centre de la prochaine discussion avec une agence. 1. Mesure li\u00e9e aux r\u00e9sultats d\u2019affaires Votre partenaire doit pouvoir relier la performance m\u00e9dia aux r\u00e9sultats d\u2019affaires, et pas seulement aux indicateurs m\u00e9dia. Cela implique une vision claire de l\u2019incr\u00e9mentalit\u00e9, de l\u2019attribution, de la mod\u00e9lisation du mix marketing, de l\u2019exp\u00e9rimentation et de rapports exploitables par la direction. L\u2019objectif doit \u00eatre de mieux d\u00e9cider, pas seulement de produire de meilleurs tableaux de bord. 2. Gouvernance de l\u2019IA Votre partenaire doit pouvoir expliquer comment l\u2019IA est utilis\u00e9e, o\u00f9 le jugement humain reste essentiel et comment les risques sont g\u00e9r\u00e9s. L\u2019IA doit apporter de la vitesse et de l\u2019intelligence, sans cr\u00e9er une bo\u00eete noire. Les marques ont besoin de transparence, de responsabilit\u00e9 et de gouvernance. 3. Strat\u00e9gie de donn\u00e9es La performance m\u00e9dia d\u00e9pend de la qualit\u00e9 des donn\u00e9es qui l\u2019alimentent. Votre partenaire doit savoir structurer, connecter, analyser et activer les donn\u00e9es entre les canaux, les march\u00e9s et les parcours client. La strat\u00e9gie de donn\u00e9es n\u2019est plus une capacit\u00e9 p\u00e9riph\u00e9rique. Elle est au c\u0153ur de l\u2019efficacit\u00e9 m\u00e9dia. 4. Alignement du contenu et du contexte La bonne audience et le bon placement ne sont qu\u2019une partie de l\u2019\u00e9quation. Le m\u00e9dia a aussi besoin du bon message, du bon contenu et de la bonne exp\u00e9rience pour le contexte dans lequel les personnes d\u00e9couvrent la marque. Strat\u00e9gie de contenu, visibilit\u00e9 en recherche, pertinence cr\u00e9ative et planification m\u00e9dia doivent avancer ensemble. 5. Excellence op\u00e9rationnelle Le m\u00e9dia moderne est complexe \u00e0 op\u00e9rer. Les marques ont besoin de partenaires capables de g\u00e9rer avec rigueur le trafficking, les taxonomies, la gouvernance, la production de rapports, le rythme de d\u00e9pense budg\u00e9taire, l\u2019optimisation, la coordination des partenaires et l\u2019ex\u00e9cution multi-march\u00e9s. L\u2019excellence op\u00e9rationnelle est souvent ce qui transforme la strat\u00e9gie en performance. Pourquoi DAC fait partie de cette conversation DAC fait partie des prestataires \u00e9tudi\u00e9s dans le rapport The Media Management Services Landscape, Q2 2026 de Forrester. Le rapport indique que DAC concentre son activit\u00e9 sur l\u2019Am\u00e9rique du Nord et l\u2019EMEA, et mentionne notamment, parmi ses domaines d\u2019intervention \u00e9largis, la strat\u00e9gie de contenu, la strat\u00e9gie de donn\u00e9es ainsi que les op\u00e9rations m\u00e9dia et publicitaires. Ces domaines refl\u00e8tent la direction que prend le pilotage m\u00e9dia. Les marques n\u2019ont pas besoin de plus d\u2019activit\u00e9s d\u00e9connect\u00e9es. Elles ont besoin de syst\u00e8mes de performance reli\u00e9s entre eux : des donn\u00e9es qui \u00e9clairent les d\u00e9cisions, des contenus qui r\u00e9pondent \u00e0 l\u2019intention, un m\u00e9dia qui stimule la demande, des op\u00e9rations qui cr\u00e9ent de la coh\u00e9rence et une mesure qui prouve la valeur cr\u00e9\u00e9e. Pour DAC, cette \u00e9volution prolonge naturellement le d\u00e9fi que rencontrent d\u00e9j\u00e0 de nombreuses marques : faire le lien entre la strat\u00e9gie d\u2019entreprise et l\u2019ex\u00e9cution locale. Qu\u2019une marque g\u00e8re des sites, des march\u00e9s, des gammes de produits, des zones de service, des r\u00e9seaux de concessionnaires, des franchises ou des parcours client distribu\u00e9s, la performance ne se joue pas dans un seul canal, une seule plateforme ou un seul tableau de bord. Elle se construit dans un \u00e9cosyst\u00e8me connect\u00e9 de moments qui influencent la fa\u00e7on dont les personnes d\u00e9couvrent, \u00e9valuent et choisissent une marque. La grille d\u2019\u00e9valuation des agences doit \u00e9voluer Alors que les marques r\u00e9\u00e9valuent leurs relations d\u2019agence, le processus d\u2019\u00e9valuation doit changer. Le meilleur partenaire ne sera pas forc\u00e9ment celui qui pr\u00e9sente la d\u00e9monstration de plateforme la plus impressionnante ou la structure de co\u00fbts la plus basse. Ce sera celui qui saura combiner talent, technologie, gouvernance et clart\u00e9 strat\u00e9gique pour aider la marque \u00e0 cro\u00eetre. Il faut donc poser de meilleures questions. Comment l\u2019agence prouve-t-elle l\u2019impact sur l\u2019entreprise ? Comment gouverne-t-elle l\u2019IA ? Comment relie-t-elle le m\u00e9dia \u00e0 la recherche, au contenu et \u00e0 l\u2019intention locale ? Comment transforme-t-elle les donn\u00e9es en processus utiles ? Comment aide-t-elle l\u2019organisation \u00e0 prendre de meilleures d\u00e9cisions d\u2019investissement ? L\u2019avenir du pilotage m\u00e9dia appartiendra aux partenaires capables de rendre le m\u00e9dia plus mesurable, plus adaptatif et plus connect\u00e9 au parcours client. Le m\u00e9dia est en train d\u2019\u00eatre r\u00e9\u00e9crit. Les CMO doivent s\u2019assurer que leurs partenariats avec les agences \u00e9voluent au m\u00eame rythme.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/strategy\/ce-que-les-cmo-doivent-exiger-dun-partenaire-media-aujourdhui\/\" class=\"custom-cta\">\n                        En savoir plus                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/GML-Blog1-875x438-1.jpg\" alt=\"Google Marketing Live 2026 : 4 points cl\u00e9s\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/google-marketing-live-2026-points-cles\/\">Google Marketing Live 2026 : 4 points cl\u00e9s<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    28 mai 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/\">M\u00e9dias Payants<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\" alt=\"Le virage YouTube que les marques ne peuvent plus ignorer\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/search-optimization\/virage-contenu-youtube-marques-ne-peuvent-ignorer\/\">Le virage YouTube que les marques ne peuvent plus ignorer\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    06 mai 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Vincent DeLuca\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Vincent DeLuca                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/search-optimization\/\">Optimisation de la Recherche<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\" alt=\"L\u2019IA agentique\u00a0bouleverse la recherche.\u00a0Les m\u00e9dias payants\u00a0n\u2019y \u00e9chapperont pas.\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/lia-agentique-sattaque-a-la-recherche-les-medias-payants-seront-les-prochains\/\">L\u2019IA agentique\u00a0bouleverse la recherche.\u00a0Les m\u00e9dias payants\u00a0n\u2019y \u00e9chapperont pas.<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    15 avril 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Jenna Watson\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Jenna Watson                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/blog\/paid-media\/\">M\u00e9dias Payants<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Plus de nouvelles                        <\/h4>\n                        <p class=\"subtitle\">\n                            Recevez des analyses exclusives sur les tendances cl\u00e9s du num\u00e9rique, directement par courriel.                        <\/p>\n                    <\/div>\n\n                    <div data-role=\"form-group\">\n\n                        <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_6a23eb6c4bb37'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder='Courriel' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Soumettre<\/button>\n        <\/div>\n        <p class='hubspot-status' id='hubspot_form_6a23eb6c4bb37_status'><\/p>\n    <\/form>\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        var form = document.getElementById('hubspot_form_6a23eb6c4bb37');\n        form.addEventListener('submit', function(event) {\n            if (!form.checkValidity()) {\n                event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            var emailInput = this.querySelector('input[name=\\'email\\']');\n            var 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document.title\n                    }\n                })\n            })\n            .then(response => {\n                if (response.ok) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_6a23eb6c4bb37_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Formulaire soumis avec succ\\u00e8s !\";\n                        statusElement.style.color = 'green';\n                        statusElement.style.paddingTop = '10px';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                    }\n\n                    var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                    if(!!userInfo)\n              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'abac2954-39ca-4f0f-a2d7-0f175625a82e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            window.location.href = 'https:\/\/www.dacgroup.com\/fr-ca\/merci\/';\n        }\n    });\n<\/script>\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            SOUMETTRE                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\"\n                                        fill=\"black\" \/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\"\n                                        fill=\"white\" \/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n\n                    <\/div>\n\n                <\/div>\n            <\/div>\n\n        <\/div>\n    \n    \n        <div data-role=\"topic-filter-container\" class=\"max-w-1400\">\n            <h5>\n                D\u00e9couvrez tous les articles de DAC            <\/h5>\n\n            <p>\n                D\u00e9couvrez les points de vue d&#8217;experts et des id\u00e9es concr\u00e8tes pour optimiser votre strat\u00e9gie marketing d\u00e8s aujourd&#8217;hui.            <\/p>\n\n                            <div data-role=\"topic-filter-search\">\n\n                    <label for=\"open-filter-button\">\n                        Filtrer par sujet                    <\/label>\n\n                    <div class=\"filter-button-row flex-wrap\">\n                        <button class=\"topic-button\" :class=\"activeType == 'all' ? 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