{"id":133692,"date":"2023-02-20T00:58:54","date_gmt":"2023-02-20T05:58:54","guid":{"rendered":"https:\/\/www.dacgroup.com\/local-search-news\/la-liste-des-services-a-un-impact-considerable-sur-le-classement-dun-profil-google-business-2\/"},"modified":"2025-06-25T11:31:23","modified_gmt":"2025-06-25T16:31:23","slug":"la-liste-des-services-a-un-impact-considerable-sur-le-classement-dun-profil-google-business-2","status":"publish","type":"localnews","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/recherche-locale-dactualites\/la-liste-des-services-a-un-impact-considerable-sur-le-classement-dun-profil-google-business-2\/","title":{"rendered":"La liste des services a un impact consid\u00e9rable sur le classement d\u2019un profil Google Business"},"content":{"rendered":"<p><span data-contrast=\"auto\">Il est bien connu que le fait d&#8217;avoir un profil d&#8217;entreprise Google solide a un impact positif sur le r\u00e9f\u00e9rencement d&#8217;une entreprise. <\/span><span data-contrast=\"auto\">L&#8217;id\u00e9e selon laquelle tout ce qui peut \u00eatre renseign\u00e9 doit l&#8217;\u00eatre reste vraie. Cependant, l&#8217;un des aspects des profils qui a connu un changement inhabituel dans sa mani\u00e8re d&#8217;influer sur les classements est celui des services Google. Une \u00e9tude r\u00e9alis\u00e9e le mois dernier a r\u00e9v\u00e9l\u00e9 que l&#8217;algorithme de Google accorde une importance disproportionn\u00e9e aux services r\u00e9pertori\u00e9s dans un profil d&#8217;entreprise Google. Cela est particuli\u00e8rement vrai en 2023 par rapport \u00e0 la fa\u00e7on dont cela a affect\u00e9 les classements dans les ann\u00e9es pr\u00e9c\u00e9dentes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En ao\u00fbt 2019, Google a commenc\u00e9 \u00e0 sugg\u00e9rer des services pr\u00e9d\u00e9finis \u00e0 tout profil d&#8217;entreprise qui souhaitait les ajouter \u00e0 sa fiche. Il s&#8217;agissait des premiers signes d&#8217;encouragement d\u00e9velopp\u00e9s par Google pour que davantage d&#8217;entreprises incluent ces informations dans leurs profils. Dans le but de pousser les services encore plus loin, ceux qui incluent ces informations sur leur fiche en 2023 re\u00e7oivent une am\u00e9lioration significative de leur classement par rapport aux entreprises qui ne le font pas. <\/span><\/p>\n<p><span data-contrast=\"auto\">Cette progression dans le classement s&#8217;applique \u00e0 la fois aux mots-cl\u00e9s explicites et implicites utilis\u00e9s dans les services, ce qui signifie que les recherches portant sur des termes tels que &#8220;professeur de piano&#8221; feront appara\u00eetre ce service ainsi que des termes apparent\u00e9s tels que &#8220;\u00e9cole de musique&#8221;. Les correspondances exactes verront toutefois une augmentation de classement bien plus importante que les termes associ\u00e9s. <\/span><\/p>\n<p><span data-contrast=\"auto\">Tous les propri\u00e9taires d&#8217;entreprises sont encourag\u00e9s \u00e0 ajouter des services \u00e0 leurs fiches chaque fois que cela est possible. Le simple fait d&#8217;avoir des services, d&#8217;en ajouter d&#8217;autres, voire des services personnalis\u00e9s qui ne figurent pas dans une liste pr\u00e9d\u00e9finie, aura un impact sur le classement local. Il s&#8217;agit d&#8217;un impact consid\u00e9rable, qui se fait sentir dans les 24 heures suivant l&#8217;ajout des services. <\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"localnews-service-type":[],"class_list":["post-133692","localnews","type-localnews","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La liste des services a un impact consid\u00e9rable sur le classement d&#039;un profil Google Business | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/recherche-locale-dactualites\/la-liste-des-services-a-un-impact-considerable-sur-le-classement-dun-profil-google-business-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La liste des services a un impact consid\u00e9rable sur le classement d&#039;un profil Google Business | DAC\" \/>\n<meta property=\"og:description\" content=\"Il est bien connu que le fait d&#8217;avoir un profil d&#8217;entreprise Google solide a un impact positif sur le r\u00e9f\u00e9rencement d&#8217;une entreprise. 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