{"id":158832,"date":"2026-02-25T06:02:44","date_gmt":"2026-02-25T11:02:44","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=events&p=158832"},"modified":"2026-02-26T11:30:27","modified_gmt":"2026-02-26T16:30:27","slug":"optimisation-locale-ere-ia-visibilite-conversion-rdv-ecommerce-2026-montreal","status":"publish","type":"events","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/evenements\/optimisation-locale-ere-ia-visibilite-conversion-rdv-ecommerce-2026-montreal\/","title":{"rendered":"RDV ecommerce: L\u2019optimisation\u00a0locale \u00e0\u00a0l\u2019\u00e8re\u00a0de\u00a0l\u2019IA, de la\u00a0visibilit\u00e9\u00a0\u00e0 la conversion"},"content":{"rendered":"\n
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\n DAC<\/a>\"\"Perspectives<\/a>\"\"Evenements<\/a> <\/div>\n\n
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\n RDV ecommerce: L\u2019optimisation locale \u00e0 l\u2019\u00e8re de l\u2019IA, de la visibilit\u00e9 \u00e0 la conversion <\/h1>\n

\n Comment une strat\u00e9gie nationale et une ex\u00e9cution locale performante stimulent la croissance, la r\u00e9putation et les r\u00e9sultats mesurables \u00e0 l\u2019\u00e8re de l\u2019IA. <\/p>\n \n \n \n

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17 mars 2026<\/p>\n <\/div>\n <\/div>\n \n

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\n Institut de tourisme et d’h\u00f4tellerie du Qu\u00e9bec <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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\u00c0\u00a0propos\u00a0de\u00a0cet\u00a0\u00e9v\u00e9nement\n <\/h4>\n\n
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L\u2019intelligence artificielle transforme la fa\u00e7on dont les consommateurs d\u00e9couvrent, \u00e9valuent et choisissent un restaurant. Aujourd\u2019hui, la visibilit\u00e9 locale ne repose plus uniquement sur une pr\u00e9sence en ligne, mais sur la performance, l\u2019exactitude des donn\u00e9es, la gestion de la r\u00e9putation et une exp\u00e9rience client fluide \u00e0 chaque point de contact num\u00e9rique.<\/span> <\/span><\/p>

Lors du RDV E-Commerce, <\/span>V\u00e9ronique Di Tomasso, gestionnaire marketing chez Casa Grecque (Groupe MTY), et Rudy Nassar, directeur de comptes chez DAC<\/span><\/b>, partageront une perspective strat\u00e9gique et concr\u00e8te sur la mani\u00e8re dont les marques peuvent tirer parti de l\u2019IA pour optimiser leur visibilit\u00e9 locale et g\u00e9n\u00e9rer davantage de conversions.<\/span> <\/span><\/p>

\u00c0 partir d\u2019exp\u00e9riences terrain aupr\u00e8s de marques reconnues, cette conf\u00e9rence abordera notamment :<\/span> <\/span><\/p>