{"id":127336,"date":"2025-05-13T15:11:13","date_gmt":"2025-05-13T20:11:13","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=events&p=127336"},"modified":"2025-05-13T15:19:37","modified_gmt":"2025-05-13T20:19:37","slug":"rdv-ecommerce","status":"publish","type":"events","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/evenements\/rdv-ecommerce\/","title":{"rendered":"RDV eCommerce"},"content":{"rendered":"\n
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\n DAC<\/a>\"\"Perspectives<\/a>\"\"Evenements<\/a> <\/div>\n\n
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\n \n EVENTS <\/span>\n\n

\n RDV eCommerce <\/h1>\n

\n Les RDV eCommerce sont une s\u00e9rie d\u2019\u00e9v\u00e9nements con\u00e7us pour les professionnels du commerce \u00e9lectronique. Ils favorisent l\u2019apprentissage, le r\u00e9seautage et le partage d\u2019expertise au sein de la communaut\u00e9. <\/p>\n \n \n

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S\u2019INSCRIRE MAINTENANT<\/div>\n\n \n \n \n \n \n \n <\/g>\n \n \n \n <\/clipPath>\n <\/defs>\n <\/svg>\n\n \n\n \n <\/a>\n \n <\/div>\n \n
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18 mars 2025<\/p>\n

13h \u00e0 17h<\/p>\n <\/div>\n <\/div>\n \n

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\n Location <\/p>\n

\n Institut de tourisme et d\u2019h\u00f4tellerie du Qu\u00e9bec, Montr\u00e9al <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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\n Partager cette information<\/span>\n\n
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18 mars 2025<\/p>\n

13h \u00e0 17h<\/p>\n <\/div>\n <\/div>\n

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\n \n \n <\/svg>\n <\/div>\n\n
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\n Location <\/p>\n

\n Institut de tourisme et d\u2019h\u00f4tellerie du Qu\u00e9bec, Montr\u00e9al <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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\n Partager cette information<\/span>\n\n
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D\u00e9tails de l’\u00e9v\u00e9nement\n <\/h4>\n\n
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Quel est l\u2019objectif ?<\/strong><\/p>

Les participants pourront en apprendre davantage sur une vari\u00e9t\u00e9 de sujets adapt\u00e9s aux r\u00e9alit\u00e9s e-commerce actuelles :<\/span><\/p>

  • Refonte et optimisation de l\u2019exp\u00e9rience client : comment simplifier des parcours complexes et maximiser la valeur client gr\u00e2ce \u00e0 des strat\u00e9gies e-commerce bien pens\u00e9es.<\/span><\/li>
  • Croissance et adaptation \u00e0 l\u2019international : \u00e9tude de cas d\u2019un d\u00e9taillant qu\u00e9b\u00e9cois ayant conquis 19 march\u00e9s, et discussion sur les leviers pour s\u2019adapter \u00e0 grande \u00e9chelle.<\/span><\/li>
  • Gestion de crise et pr\u00e9paration \u00e0 l\u2019impr\u00e9visible : conseils pratiques pour naviguer des p\u00e9riodes critiques (comme la haute saison) et transformer l\u2019incertitude en avantage.<\/span><\/li>
  • Protection des donn\u00e9es et marketing num\u00e9rique : d\u00e9cryptage de la Loi 25, efficacit\u00e9 des plateformes CMP, et r\u00e9flexions sur l\u2019organisation des \u00e9quipes marketing, notamment en courriel.<\/span><\/li><\/ul>

    \"A \"A<\/p>

    Quel est le r\u00f4le du DAC?<\/strong><\/p>

    • Fanny Mooijekind, Directrice g\u00e9n\u00e9rale de DAC Montr\u00e9al, m\u00e8nera un panel de discussion avec Mirna Saffouri, Vice-pr\u00e9sidente, commerce \u00e9lectronique et marketing chez La Vie en Rose, sur les strat\u00e9gies d\u2019adaptation d\u2019un d\u00e9taillant qu\u00e9b\u00e9cois ayant r\u00e9ussi son expansion sur 19 march\u00e9s mondiaux avec 400 boutiques.<\/span><\/li>
    • Lors d\u2019un d\u00eener conf\u00e9rence priv\u00e9, Ines Blondet, Gestionnaire de comptes chez DAC Montr\u00e9al, animera une pr\u00e9sentation interactive sur une question strat\u00e9gique en m\u00e9dias payants : est-il essentiel pour les entreprises d\u2019acheter leur propre nom de marque sur Google Ads?<\/span><\/li><\/ul>

      Principales conclusions<\/span><\/b><\/p>

      • L\u2019adaptation locale est cruciale pour r\u00e9ussir une expansion eCommerce \u00e0 l\u2019international.<\/span><\/li>
      • Acheter son propre nom sur Google Ads d\u00e9pend du contexte et des objectifs de la marque.<\/span><\/li>
      • La collaboration entre experts et d\u00e9taillants stimule l\u2019innovation en marketing num\u00e9rique.<\/span><\/li><\/ul> <\/div>\n <\/div>\n<\/section>\n\n\n

        <\/p>\n","protected":false},"featured_media":127338,"menu_order":0,"template":"","meta":{"content-type":""},"events-service-type":[],"event_type":[],"event-category":[2977],"class_list":["post-127336","events","type-events","status-publish","has-post-thumbnail","hentry","event-category-strategy"],"acf":[],"yoast_head":"\nRDV eCommerce | DAC<\/title>\n<meta name=\"description\" content=\"Ces RDV eCommerce encouragent le partage et la collaboration entre acteurs de l\u2019industrie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/evenements\/rdv-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RDV eCommerce | DAC\" \/>\n<meta property=\"og:description\" content=\"Ces RDV eCommerce encouragent le partage et la 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