{"id":150514,"date":"2025-10-02T11:28:48","date_gmt":"2025-10-02T16:28:48","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/rachel-kaplan-2\/"},"modified":"2025-10-02T11:28:48","modified_gmt":"2025-10-02T16:28:48","slug":"rachel-kaplan","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/rachel-kaplan\/","title":{"rendered":"Rachel Kaplan"},"content":{"rendered":"<p>Rachel Kaplan est une strat\u00e8ge num\u00e9rique et de contenu chez DAC, o\u00f9 elle allie cr\u00e9ativit\u00e9 et structure dans chacun de ses projets,  de l\u2019\u00e9laboration de calendriers \u00e9ditoriaux \u00e0 la conception de strat\u00e9gies de contenu centr\u00e9es sur le parcours client. Son exp\u00e9rience couvre la planification m\u00e9dia, la strat\u00e9gie sociale et la cr\u00e9ation de contenu dans les secteurs du divertissement et du commerce de d\u00e9tail, ayant contribu\u00e9 aussi bien \u00e0 des campagnes pour des films prim\u00e9s qu\u2019\u00e0 celles de grandes marques grand public. Chez DAC, Rachel veille \u00e0 ce que chaque contenu, organique ou payant, soit pertinent, adapt\u00e9 \u00e0 la plateforme et orient\u00e9 vers la performance. Son approche se distingue par un sens aiguis\u00e9 du storytelling, une forte capacit\u00e9 d\u2019analyse et un talent naturel pour transformer les id\u00e9es en r\u00e9sultats d\u2019affaires concrets.<\/p>\n","protected":false},"featured_media":151085,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150514","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rachel Kaplan | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/rachel-kaplan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rachel Kaplan | DAC\" \/>\n<meta property=\"og:description\" content=\"Rachel Kaplan est une strat\u00e8ge num\u00e9rique et de contenu chez DAC, o\u00f9 elle allie cr\u00e9ativit\u00e9 et structure dans chacun de ses projets, de l\u2019\u00e9laboration de calendriers \u00e9ditoriaux \u00e0 la conception de strat\u00e9gies de contenu centr\u00e9es sur le parcours client. 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