{"id":150472,"date":"2025-10-02T11:28:40","date_gmt":"2025-10-02T16:28:40","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/maura-pierson-2\/"},"modified":"2025-10-02T11:28:40","modified_gmt":"2025-10-02T16:28:40","slug":"maura-pierson","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/maura-pierson\/","title":{"rendered":"Maura Pierson"},"content":{"rendered":"<p>Maura Pierson est vice-pr\u00e9sidente de la planification m\u00e9dia chez DAC, o\u00f9 elle con\u00e7oit des strat\u00e9gies m\u00e9dias int\u00e9gr\u00e9es qui g\u00e9n\u00e8rent des r\u00e9sultats d\u2019affaires tangibles, en combinant habilement les canaux num\u00e9riques et traditionnels. Forte de plus de dix ans d\u2019exp\u00e9rience en marketing de performance, elle a guid\u00e9 des marques du Fortune 500 \u00e0 travers des \u00e9cosyst\u00e8mes m\u00e9dias complexes, avec une expertise particuli\u00e8re en recherche payante, m\u00e9dias sociaux, programmatique, t\u00e9l\u00e9 connect\u00e9e (CTV) et audio. Reconnue pour sa pens\u00e9e strat\u00e9gique aiguis\u00e9e et son leadership collaboratif, Maura b\u00e2tit des \u00e9quipes hautement performantes, anim\u00e9es par la rigueur, l\u2019agilit\u00e9 et la recherche constante d\u2019impact mesurable. Chez DAC, elle adopte une approche holistique et compl\u00e8te, reliant notori\u00e9t\u00e9 et conversion pour g\u00e9n\u00e9rer des r\u00e9sultats qui comptent vraiment.<\/p>\n","protected":false},"featured_media":151043,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150472","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maura Pierson | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/maura-pierson\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maura Pierson | DAC\" \/>\n<meta property=\"og:description\" content=\"Maura Pierson est vice-pr\u00e9sidente de la planification m\u00e9dia chez DAC, o\u00f9 elle con\u00e7oit des strat\u00e9gies m\u00e9dias int\u00e9gr\u00e9es qui g\u00e9n\u00e8rent des r\u00e9sultats d\u2019affaires tangibles, en combinant habilement les canaux num\u00e9riques et traditionnels. 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