{"id":150451,"date":"2025-10-02T11:28:37","date_gmt":"2025-10-02T16:28:37","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/mariana-nasreddine-2\/"},"modified":"2025-10-02T11:28:37","modified_gmt":"2025-10-02T16:28:37","slug":"mariana-nasreddine","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/mariana-nasreddine\/","title":{"rendered":"Mariana Nasreddine"},"content":{"rendered":"<p>Mariana Nasreddine est directrice des m\u00e9dias num\u00e9riques chez DAC, o\u00f9 elle collabore avec des marques B2B et grand public, allant des d\u00e9taillants traditionnels aux g\u00e9ants mondiaux du commerce \u00e9lectronique, pour concevoir des strat\u00e9gies performantes ax\u00e9es sur la croissance. Depuis son arriv\u00e9e en 2022, elle dirige une \u00e9quipe ax\u00e9e sur la performance, responsable de la planification, de l\u2019ex\u00e9cution et de l\u2019optimisation de campagnes multicanaux qui g\u00e9n\u00e8rent un retour sur investissement concret. Son expertise couvre la recherche payante, les m\u00e9dias sociaux, le SEO, l\u2019optimisation du taux de conversion et la gestion int\u00e9gr\u00e9e de campagnes. Mariana combine vision strat\u00e9gique et ex\u00e9cution rigoureuse, avec une passion marqu\u00e9e pour les donn\u00e9es et les technologies. Elle s\u2019\u00e9panouit dans l\u2019exp\u00e9rimentation, l\u2019apprentissage continu et la transformation des analyses en r\u00e9sultats tangiblesm, mettant autant de c\u0153ur \u00e0 mentorat son \u00e9quipe qu\u2019\u00e0 surpasser les attentes de ses clients. Lorsqu\u2019elle quitte son \u00e9cran, elle explore les parcs nationaux, s\u2019adonne au fitness et d\u00e9vore les romans policiers.<\/p>\n","protected":false},"featured_media":151022,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150451","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mariana Nasreddine | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/mariana-nasreddine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mariana Nasreddine | DAC\" \/>\n<meta property=\"og:description\" content=\"Mariana Nasreddine est directrice des m\u00e9dias num\u00e9riques chez DAC, o\u00f9 elle collabore avec des marques B2B et grand public, allant des d\u00e9taillants traditionnels aux g\u00e9ants mondiaux du commerce \u00e9lectronique, pour concevoir des strat\u00e9gies performantes ax\u00e9es sur la croissance. 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