{"id":150374,"date":"2025-10-02T11:28:23","date_gmt":"2025-10-02T16:28:23","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/hogan-mccormack-2\/"},"modified":"2025-10-02T11:28:23","modified_gmt":"2025-10-02T16:28:23","slug":"hogan-mccormack","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/hogan-mccormack\/","title":{"rendered":"Hogan McCormack"},"content":{"rendered":"<p>Hogan McCormack est sp\u00e9cialiste principal des m\u00e9dias num\u00e9riques chez DAC, o\u00f9 il met \u00e0 profit sa solide expertise en SEM et sa passion pour la recherche payante dans chaque projet. Depuis son arriv\u00e9e en 2022, il a jou\u00e9 un r\u00f4le d\u00e9terminant dans la restructuration de plusieurs comptes SEM, l\u2019int\u00e9gration de nouveaux clients et la mise en place d\u2019initiatives de collaboration entre \u00e9quipes. Reconnu pour son approche m\u00e9thodique et son souci du d\u00e9tail, Hogan excelle \u00e0 rep\u00e9rer les opportunit\u00e9s d\u2019optimisation et \u00e0 d\u00e9ployer des strat\u00e9gies d\u2019ench\u00e8res ax\u00e9es sur la valeur, g\u00e9n\u00e9rant des r\u00e9sultats tangibles. Son exp\u00e9rience couvre \u00e0 la fois les comptes B2B et B2C, et il demeure \u00e0 l\u2019aff\u00fbt des tendances de l\u2019industrie afin d\u2019assurer des performances optimales \u00e0 chaque campagne.<\/p>\n","protected":false},"featured_media":150945,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150374","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hogan McCormack | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr-ca\/perspectives\/nos-experts\/hogan-mccormack\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hogan McCormack | DAC\" \/>\n<meta property=\"og:description\" content=\"Hogan McCormack est sp\u00e9cialiste principal des m\u00e9dias num\u00e9riques chez DAC, o\u00f9 il met \u00e0 profit sa solide expertise en SEM et sa passion pour la recherche payante dans chaque projet. 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