{"id":163834,"date":"2026-08-11T04:01:12","date_gmt":"2026-08-11T09:01:12","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=awards&#038;p=163834"},"modified":"2026-08-11T04:01:14","modified_gmt":"2026-08-11T09:01:14","slug":"dac-pep-boys-argent-us-agency-awards-2026","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/fr-ca\/a-propos-de-nous\/presse-et-recompenses\/dac-pep-boys-argent-us-agency-awards-2026\/","title":{"rendered":"DAC et Pep Boys remportent l\u2019Argent aux US Agency Awards 2026"},"content":{"rendered":"\n<p>DAC et Pep Boys, <strong>un important fournisseur de services d&#8217;entretien et de r\u00e9paration automobile aux \u00c9tats-Unis<\/strong>, ont remport\u00e9 l\u2019Argent dans la cat\u00e9gorie <strong>Efficacit\u00e9 de la campagne<\/strong> des US Agency Awards 2026 pour leur campagne \u00ab <em>Early Black Friday Hype<\/em> \u00bb.&nbsp;<\/p>\n\n\n\n<p>Cette distinction r\u00e9compense une campagne fond\u00e9e sur un constat simple : les d\u00e9cisions d\u2019achat li\u00e9es au Black Friday commencent bien avant le Black Friday lui-m\u00eame.&nbsp;<\/p>\n\n\n\n<p>En touchant les acheteurs de pneus plus t\u00f4t dans leur parcours de recherche, DAC et Pep Boys ont renforc\u00e9 la notori\u00e9t\u00e9 et la consid\u00e9ration de la marque en amont de l\u2019une des p\u00e9riodes commerciales les plus concurrentielles de l\u2019ann\u00e9e. \u00c0 mesure que l\u2019intention d\u2019achat augmentait, cet int\u00e9r\u00eat a ensuite \u00e9t\u00e9 soutenu par des actions davantage orient\u00e9es vers la conversion.&nbsp;<\/p>\n\n\n\n<p>La campagne combinait une cr\u00e9ation distinctive \u00e0 une strat\u00e9gie m\u00e9dia coordonn\u00e9e int\u00e9grant la vid\u00e9o, le ciblage d\u2019audience et le r\u00e9f\u00e9rencement payant. Elle a ainsi g\u00e9n\u00e9r\u00e9 <strong>27 % plus de prospects gr\u00e2ce aux m\u00e9dias payants<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Ce prix t\u00e9moigne de la solidit\u00e9 du partenariat entre DAC et Pep Boys, ainsi que de notre volont\u00e9 commune de transformer la connaissance des consommateurs en r\u00e9sultats mesurables.&nbsp;<\/p>\n\n\n\n<p>Merci au jury de Don\u2019t Panic Events, et f\u00e9licitations \u00e0 toutes les personnes qui ont contribu\u00e9 \u00e0 donner vie \u00e0 cette campagne.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/usagencyawards.com\/2026-winners\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>En savoir plus sur le prix<\/strong><\/a>.&nbsp;<\/p>\n","protected":false},"featured_media":163809,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[],"class_list":["post-163834","awards","type-awards","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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