{"id":7636,"date":"2024-08-21T20:55:55","date_gmt":"2024-08-22T01:55:55","guid":{"rendered":"https:\/\/www.dacgroup.com\/tech-platforms\/iris\/"},"modified":"2026-08-20T08:44:31","modified_gmt":"2026-08-20T13:44:31","slug":"iris","status":"publish","type":"tech-platforms","link":"https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/iris\/","title":{"rendered":"Iris"},"content":{"rendered":"\n            <style>\n        .hero-internal-title-image {\n            display: inline-block;\n            max-width: 100%;\n            height: auto;\n            vertical-align: middle;\n        }\n    <\/style>\n\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-tech-IRIS.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-xl-tech-IRIS.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-m-tech-IRIS.png');\n                height: 320px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"320px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/\">Plataformas Tecnologicas<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Iris-Logo-rgb-reverse-1.svg\" class=\"hero-internal-title-image\" alt=\"IRIS\" \/>                            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Desde el conocimiento hasta la acci\u00f3n, IRIS combina datos enriquecidos, IA integrada y experiencia humana para aportar una mayor claridad al marketing moderno, permiti\u00e9ndonos ayudar a las marcas a afrontar el cambio con confianza y descubrir nuevas oportunidades de crecimiento.<\/p>            <\/div>\n        \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>HABLEMOS DE IRIS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                  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         <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Iris-Logo-rgb-reverse-1.svg\" class=\"hero-internal-title-image\" alt=\"IRIS\" \/>                            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Desde el conocimiento hasta la acci\u00f3n, IRIS combina datos enriquecidos, IA integrada y experiencia humana para aportar una mayor claridad al marketing moderno, permiti\u00e9ndonos ayudar a las marcas a afrontar el cambio con confianza y descubrir nuevas oportunidades de crecimiento.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>HABLEMOS DE IRIS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 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8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n    <style>\n        :root {\n            --dots-color: #00aae7;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a8d4c2d36d8c\"]\n        {\n            color:#00aae7 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Basada en la innovaci\u00f3n.  <strong>Validada en la pr\u00e1ctica<\/strong>                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\"\n                alt=\"Socios de IA\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a8d4c2d36d8c\" style=\"text-align: center\">Socios de IA<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Aprovecha los modelos de IA m\u00e1s avanzados para obtener informaci\u00f3n m\u00e1s profunda, automatizar los flujos de trabajo y facilitar decisiones de marketing m\u00e1s r\u00e1pidas e inteligentes. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/snowflake.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/snowflake.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/snowflake.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/snowflake.jpeg\"\n                alt=\"Datos de nivel empresarial\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a8d4c2d36d8c\" style=\"text-align: center\">Datos de nivel empresarial<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Desarrollado sobre Snowflake, permite unificar los datos propios, de terceros y de marketing en una base segura y escalable que favorece una inteligencia conectada. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/azure.jpeg\"\n                alt=\"Seguridad de los datos\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a8d4c2d36d8c\" style=\"text-align: center\">Seguridad de los datos<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Alojado en Microsoft Azure para ofrecer seguridad, fiabilidad y escalabilidad de nivel empresarial que protegen los datos y mejoran el rendimiento. <\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"services\" class=\"services-section\">\n\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n\n                        <h2>Creada para acelerar un marketing m\u00e1s inteligente<\/h2>\n            \n                        <div><p>Los equipos de marketing no necesitan m\u00e1s datos, necesitan m\u00e1s claridad. Ah\u00ed es donde entra IRIS, ayudando a las marcas a descubrir oportunidades y avanzar en un entorno que cambia r\u00e1pidamente. A trav\u00e9s de una suite conectada de herramientas especializadas, IRIS ayuda a los profesionales del marketing a conectar canales, audiencias y campanas, creando un ciclo continuo de informaci\u00f3n, acci\u00f3n y optimizaci\u00f3n.<\/p>\n<\/div>\n            \n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>HABLEMOS DE IRIS<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n        <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-1\">\n                        <button class=\"accordion-button \" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-1\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-1\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"true\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"IRIS Media section - 1\">\n                            IRIS Media                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Cada campa\u00f1a genera m\u00e1s datos que nunca. IRIS Media transforma esa complejidad en claridad, ayudando a nuestros expertos a descubrir oportunidades de valor y aprovecharlas con mayor rapidez para impulsar mejores resultados de negocio. <\/p>\n\n                            \n                                <div class=\"ctas\">\n                                                                        \n                                    \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/plataformas-tecnologicas\/iris\/media\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Explora IRIS Media<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                                                    <\/div>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-2\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-2\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-2\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"IRIS Pulse section - 2\">\n                            IRIS Pulse                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Descubre qu\u00e9 est\u00e1 cambiando antes de que afecte al rendimiento. IRIS Pulse supervisa continuamente los datos para detectar oportunidades emergentes, identificar \u00e1reas de bajo rendimiento y proporcionar informaci\u00f3n inmediata para optimizar las campa\u00f1as en tiempo real. <\/p>\n\n                            \n                                <div class=\"ctas\">\n                                                                        \n                                    \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/plataformas-tecnologicas\/iris\/pulse\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Explora IRIS Pulse<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                                                    <\/div>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-3\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-3\" \n                                aria-expanded=\"true\" \n                                aria-controls=\"collapse-3\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"IRIS Labs section - 3\">\n                            IRIS Labs                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Cada organizaci\u00f3n mide el \u00e9xito de forma diferente. IRIS Labs re\u00fane fuentes de datos dispersas para crear paneles e informes personalizados, ayudando a nuestros expertos a poner a prueba ideas, validar oportunidades y mejorar continuamente el rendimiento. <\/p>\n\n                            \n                                <div class=\"ctas\">\n                                                                        \n                                    \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/plataformas-tecnologicas\/iris\/labs\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Explora IRIS Labs<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                                                    <\/div>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-4\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-4\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-4\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"TotalSERP section - 4\">\n                            TotalSERP                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>La b\u00fasqueda est\u00e1 cambiando r\u00e1pidamente. TotalSERP ayuda a las marcas a comprender c\u00f3mo las descubren los usuarios en los motores de b\u00fasqueda y en las experiencias impulsadas por IA, revelando nuevas oportunidades para reforzar su visibilidad y anticiparse a los cambios en el comportamiento de los consumidores. <\/p>\n\n                            \n                                <div class=\"ctas\">\n                                                                        \n                                    \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/tech-platforms\/totalserp\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Explora TotalSERP<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                                                    <\/div>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"image-text-row-block\" class=\"image-text-row-block\">\n    <div class=\"content\">\n        \n        <div class=\"img-content\">\n            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/iris-banner.jpeg\" aria-hidden=\"true\" alt=\"\">\n        <\/div>\n\n        <div class=\"text-content\">\n            <h2>Inteligencia detr\u00e1s de cada decisi\u00f3n<\/h2>\n            <p>\n                Impulsado por una infraestructura segura y escalable, reforzada con IA integrada, IRIS re\u00fane datos propios, datos de terceros y datos de marketing en un \u00fanico entorno. Al conectar estas se\u00f1ales entre canales, audiencias y ubicaciones, extrae insights m\u00e1s precisos, identifica nuevas oportunidades y transforma la complejidad en claridad y ventaja estrat\u00e9gica.             <\/p>\n        <\/div>\n    \n    <\/div>\n<\/section>\n\n\n<section id=\"services-2\" class=\"services-section text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        \n                <div class=\"left-column\">\n\n                    <h2>El valor diferencial de DAC<\/h2>\n        \n                    <p>La tecnolog\u00eda por s\u00ed sola no genera resultados. Por eso IRIS combina IA integrada con la experiencia estrat\u00e9gica de los especialistas de DAC para ayudar a las marcas a convertir los insights en decisiones m\u00e1s inteligentes y resultados de negocio medibles. <\/p>\n            <\/div>\n    \n        \n        <div class=\"right-column\">\n\n                            <h3>Otras \u00e1reas de servicio:<\/h3>\n            \n            \n                <div class=\"services-accordion\" id=\"services-list-accordion\">\n\n                    \n                    <div class=\"service-item strategy\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/vision-estrategica-audiencia-mercado\/\"\n                                        class=\"position-relative d-inline-flex strategy\"\n                                        target=\"_self\"\n                                    >Audience Research<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item full_funnel_media\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/es\/servicios\/medios-de-pago\/\"\n                                        class=\"position-relative d-inline-flex full_funnel_media\"\n                                        target=\"_self\"\n                                    >Paid Media<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item analytics\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/es\/servicios\/analitica\/inteligencia-empresarial\/\"\n                                        class=\"position-relative d-inline-flex analytics\"\n                                        target=\"_self\"\n                                    >Business Intelligence<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                <\/div>\n\n            \n                            <a\n                    href=\"\/es\/servicios\/\"\n                    class=\"btn_primary-filled_black_arrow\"\n                    target=\"\"\n                >\n                    <div>VER TODOS LOS SERVICIOS<\/div>\n                    <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n<\/svg>                <\/a>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"phrase-carousel\" class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Mejora tu alcance con campa\u00f1as media-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Conecta con tus audiencias con estrategias local-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Toma decisiones data-forward para conseguir tus objetivos.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Impulsa resultados con enfoque performance-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Mejora tus resultados con innovaciones IA-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Eleva tu relevancia con soluciones brand-forward.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>Let&#8217;s move forward<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 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