{"id":7636,"date":"2024-08-21T20:55:55","date_gmt":"2024-08-22T01:55:55","guid":{"rendered":"https:\/\/www.dacgroup.com\/tech-platforms\/iris\/"},"modified":"2026-04-01T10:48:18","modified_gmt":"2026-04-01T15:48:18","slug":"iris","status":"publish","type":"tech-platforms","link":"https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/iris\/","title":{"rendered":"Iris"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-technology-iris.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-technology-iris-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/hero-m-technology-iris-1.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/\">Plataformas Tecnologicas<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                IRIS            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p><span class=\"TextRun SCXW126409037 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW126409037 BCX8\" data-ccp-parastyle=\"Normal (Web)\">Nuestra plataforma propietaria amplifica el rendimiento de<\/span><span class=\"NormalTextRun SCXW126409037 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> las campa<\/span><span class=\"NormalTextRun SCXW126409037 BCX8\" data-ccp-parastyle=\"Normal (Web)\">\u00f1as de<\/span><span class=\"NormalTextRun SCXW126409037 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> medios mediante inteligencia de marketing generativa (IMG), sintetizando datos de m\u00faltiples plataformas y aprovechando la IA para impulsar la optimizaci\u00f3n continua y el crecimiento de la marca.<\/span><\/span><span class=\"EOP SCXW126409037 BCX8\" data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"335559685\":1440}\"> <\/span><\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>HABLEMOS DE IRIS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 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                  <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/\">Plataformas Tecnologicas<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                IRIS            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p><span class=\"TextRun SCXW126409037 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW126409037 BCX8\" data-ccp-parastyle=\"Normal (Web)\">Nuestra plataforma propietaria amplifica el rendimiento de<\/span><span class=\"NormalTextRun SCXW126409037 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> las campa<\/span><span class=\"NormalTextRun SCXW126409037 BCX8\" data-ccp-parastyle=\"Normal (Web)\">\u00f1as de<\/span><span class=\"NormalTextRun SCXW126409037 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> medios mediante inteligencia de marketing generativa (IMG), sintetizando datos de m\u00faltiples plataformas y aprovechando la IA para impulsar la optimizaci\u00f3n continua y el crecimiento de la marca.<\/span><\/span><span class=\"EOP SCXW126409037 BCX8\" data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"335559685\":1440}\"> <\/span><\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>HABLEMOS DE IRIS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect 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14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n    <style>\n        :root {\n            --dots-color: #00aae7;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"69d0e88edaddd\"]\n        {\n            color:#00aae7 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Logra resultados significativos con un <strong>aliado tecnol\u00f3gico de vanguardia y galardonado.<\/strong>                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\"\n                alt=\"Tech awards logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d0e88edaddd\" style=\"text-align: center\">Global Business Tech Awards 2023<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Agencia Digital del A\u00f1o.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\"\n                alt=\"open AI\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d0e88edaddd\" style=\"text-align: center\">Agencia pionera a nivel enterprise<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Una de las primeras agencias socias a nivel enterprise de OpenAI.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\"\n                alt=\"proprietary\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d0e88edaddd\" style=\"text-align: center\">Tecnolog\u00eda propia<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Nuestras propias herramientas internas para satisfacer necesidades \u00fanicas, como TransparenSEE e IRIS.<\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Dise\u00f1ado para acelerar el impacto de tu estrategia de medios<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW15466791 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">Liderar <\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">campa\u00f1as de medios<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> full-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">funnel<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> requiere una soluci\u00f3n<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> capaz de adaptarse a las necesidades propias de cada momento<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">. Presentamos IRIS: la plataforma de DAC impulsada por GMI para <\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">impulsar planes de medios con un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">ap<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">p<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">roach<\/span><strong><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> Brand <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">to <\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">Local<\/span><\/strong><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">. <\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">IRIS<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">, situada en<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> la intersecci\u00f3n <\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">de la<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> estrategia, creatividad y an\u00e1lisis, optimiza los programas de full-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">funnel<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">elevando<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\"> las capacidades de medios, an\u00e1lisis, audiencia y contenido<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">s<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">. \u00bf<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">Los resultados<\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">? <\/span><span class=\"NormalTextRun SCXW15466791 BCX8\" data-ccp-parastyle=\"Normal (Web)\">Resultados basados en innovaci\u00f3n y un nuevo est\u00e1ndar de excelencia digital.<\/span><\/span><span class=\"EOP SCXW15466791 BCX8\" data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"335559685\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_white_hand\" >\n                <div>HABLEMOS DE IRIS<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Iniciar                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Establece la base antes de que comience cualquier trabajo. Alinea objetivos, alcance, stakeholders y criterios de \u00e9xito para garantizar que cada esfuerzo empiece con claridad y prop\u00f3sito.\r\n<br>\r\n<br>\r\n\r\nResultado: Un brief claro y unificado y una configuraci\u00f3n de proyecto que gu\u00eda todo el trabajo posterior.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Entender                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Construye una visi\u00f3n completa de tu negocio, tu audiencia y el panorama competitivo. Combina datos, investigaci\u00f3n y contexto hist\u00f3rico para descubrir los insights que dan forma a una estrategia m\u00e1s inteligente.\r\n<br>\r\n<br>\r\n\r\nResultado: Una comprensi\u00f3n respaldada por investigaci\u00f3n del negocio del cliente, su audiencia y su contexto de mercado, lista para la planificaci\u00f3n de medios y estrategia.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Planificar                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Convierte los insights en acci\u00f3n con un enfoque estrat\u00e9gico y multicanal. Define presupuestos, selecciona la combinaci\u00f3n adecuada de t\u00e1cticas y alinea las inversiones en medios con las necesidades de la audiencia y los objetivos de negocio.\r\n<br>\r\n<br>\r\n\r\nResultado: Un plan de medios final, impulsado por datos, conectado con presupuesto, canales y estrategia de audiencia.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Crear                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Desarrolla y perfecciona creatividades adaptadas a cada audiencia y canal. Aseg\u00farate de que cada asset est\u00e9 alineado con la estrategia, tenga el formato correcto y est\u00e9 dise\u00f1ado para rendir en todos los puntos de contacto.\r\n<br>\r\n<br>\r\n\r\nResultado: Assets creativos aprobados, correctamente formateados y listos para trafficking y entrega.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-5\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-5\" aria-expanded=\"false\" aria-controls=\"collapse-5\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Entregar                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-5\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-5\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Lanza con precisi\u00f3n. Ejecuta campa\u00f1as, gestiona el trafficking de assets y aseg\u00farate de que todo funcione sin problemas en todas las plataformas con visibilidad y control totales.\r\n<br>\r\n<br>\r\n\r\nResultado: Campa\u00f1as activas y rastreables en todos los sistemas, con captura completa de datos para la optimizaci\u00f3n.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-6\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-6\" aria-expanded=\"false\" aria-controls=\"collapse-6\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Optimizar                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-6\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-6\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Impulsa la mejora continua mediante medici\u00f3n, testing e insights impulsados por IA. Perfecciona el rendimiento en tiempo real y reincorpora los aprendizajes a la estrategia futura.\r\n<br>\r\n<br>\r\n\r\nResultado: Un ciclo continuo de aprendizaje y optimizaci\u00f3n que vuelve a alimentar la planificaci\u00f3n y la conocimiento estrat\u00e9gico.                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"image-text-row-block\">\n    <div class=\"content\">\n        \n        <div class=\"img-content\">\n            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/2b0516cd7739a3b1c5b22a4b8d5419c8.jpg\" aria-hidden=\"true\" alt=\"\">\n        <\/div>\n\n        <div class=\"text-content\">\n            <h2>Desata el poder de la Inteligencia de Marketing Generativa (GMI) <\/h2>\n            <p>\n                Nuestro enfoque de inteligencia de marketing generativo combinas m\u00faltiples LLM para analizar e interpretar los datos del mercado. Como resultado, tenemos una capacidad \u00fanica para aprovechar conocimientos m\u00e1s profundos y crear estrategias altamente personalizadas rebosantes de nuevas ideas, contenido atractivo y refinamiento de campa\u00f1as integrado.             <\/p>\n        <\/div>\n    \n    <\/div>\n<\/section>\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>DAC marca la diferencia<\/h2>\n            <p>IRIS combina la experiencia en la materia con una ejecuci\u00f3n precisa y el refinamiento de la IA generativa para desarrollar y desplegar creatividad a medida para cada audiencia, cada canal de medios y cada momento cr\u00edtico para su marca. IRIS potencia a las marcas con una eficiencia inigualable al amplificar lo mejor de la innovaci\u00f3n en DAC para que sigan avanzando. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>SERVICIOS COMPLEMENTARIOS<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/vision-estrategica-audiencia-mercado\/\" class='position-relative d-inline-flex strategy'  target=\"_self\">Audiencias y market insights<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/desarrollo\/integracion-de-datos\/\" class='position-relative d-inline-flex development'  target=\"_self\">Integraci\u00f3n de datos<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/analitica\/inteligencia-empresarial\/\" class='position-relative d-inline-flex analytics'  target=\"_self\">Business Intelligence<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\" class=\"btn_primary-filled_white_hand\" target=\"_self\">\n                        <div>VER TODOS LOS SERVICIOS<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Mejora tu alcance con campa\u00f1as media-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Conecta con tus audiencias con estrategias local-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Toma decisiones data-forward para conseguir tus objetivos.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Impulsa resultados con enfoque performance-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Mejora tus resultados con innovaciones IA-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Eleva tu relevancia con soluciones brand-forward.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>Let&#8217;s move forward<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n    <\/div>\n<\/section>","protected":false},"featured_media":982,"parent":0,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-7636","tech-platforms","type-tech-platforms","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IRIS | Plataforma de Marketing Integrado | DAC<\/title>\n<meta name=\"description\" content=\"La plataforma de marketing impulsada por IA de DAC es la herramienta que necesita para sincronizar flujos de trabajo, fundamentar decisiones y orquestar experiencias impactantes que den prioridad a la audiencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/iris\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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