{"id":92663,"date":"2024-10-31T11:58:26","date_gmt":"2024-10-31T16:58:26","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=92663"},"modified":"2026-05-11T10:13:37","modified_gmt":"2026-05-11T15:13:37","slug":"analitica","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/es\/servicios\/analitica\/","title":{"rendered":"Categor\u00eda de an\u00e1lisis"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Hero-D-DAC-Analytics.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Hero-D-DAC-Analytics-XL.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Hero-M-DAC-Analytics.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                Anal\u00edtica            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>En un mundo impulsado por los datos, las marcas necesitan algo m\u00e1s que datos en bruto: demandan informaci\u00f3n precisa y procesable. El equipo de Proove Intelligence de DAC es experto precisamente en esto, en convertir grandes vol\u00famenes de datos complejos en insights que sirvan para impulsar decisiones estrat\u00e9gicas que cumplan con los objetivos.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>HABLEMOS DE ANAL\u00cdTICA<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                Anal\u00edtica            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>En un mundo impulsado por los datos, las marcas necesitan algo m\u00e1s que datos en bruto: demandan informaci\u00f3n precisa y procesable. El equipo de Proove Intelligence de DAC es experto precisamente en esto, en convertir grandes vol\u00famenes de datos complejos en insights que sirvan para impulsar decisiones estrat\u00e9gicas que cumplan con los objetivos.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>HABLEMOS DE ANAL\u00cdTICA<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section class=\"banner\" style=\"background:#030303\" data-ptd=\"120\" data-pbd=\"120\" data-ptm=\"80\" data-pbm=\"80\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#ffffff;  max-width:920px\">\n                Aprovechamos el potencial de los datos para impulsar los resultados de tu negocio\n            <\/h2>\n\n                        <div class=\"description\" style=\"color:#ffffff; max-width:920px\">\n                <p>Proove Intelligence es capaz gestionar y analizar grandes vol\u00famenes de datos provenientes de diferentes fuentes a trav\u00e9s de la utilizaci\u00f3n de la IA, y al conocimiento de nuestro equipo de expertos. Esto permite que las empresas puedan tomar las decisiones m\u00e1s adecuadas, bas\u00e1ndose en datos. Algo que tiene un efecto inmediato, el fortalecimiento de todos los puntos de contacto en entre la marca y sus audiencias clave.<\/p>\n            <\/div>\n            \n            \n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"70px\" data-mobile=\"40px\" aria-hidden=\"true\"  ><\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"20px\" aria-hidden=\"true\"  ><\/section>\n\n\n    <section id=\"services_internal_menu\" class=\"\">\n\n        <div class=\"container max-1448 padding60\">\n\n            \n                \n                    <p id=\"services-heading\">NUESTROS SERVICIOS DE ANAL\u00cdTICA <\/p>\n\n                \n            \n\n            \n                <div class=\"menu max-1448\" role=\"navigation\" aria-labelledby=\"services-heading\">\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#analitica-web\" tabindex=\"0\" role=\"button\">Anal\u00edtica web<span style=\"background: #acd8f3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#data-science\" tabindex=\"0\" role=\"button\">Data Science<span style=\"background: #c7f2b3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#data-intelligence\" tabindex=\"0\" role=\"button\">Data Intelligence<span style=\"background: #fcd48d;\"><\/span><\/h2>\n\n                    \n                <\/div>\n\n            \n            <div class=\"list\">\n\n                \n                    <div id=\"analitica-web\" class=\"item odd\" role=\"region\" aria-labelledby=\"analitica-web-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"analitica-web-heading\">\n                                                                                    Anal\u00edtica web                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Combinamos herramientas de an\u00e1lisis web tradicionales con plataformas avanzadas enfocadas en la experiencia del cliente (CJA), de esta forma podemos monitorizar lo que ocurre en cada interacci\u00f3n. Esta metodolog\u00eda nos proporciona insights clave que sirven para optimizan el rendimiento de la web y mejorar la relaci\u00f3n con los usuarios, ya sea para impulsar m\u00e9tricas concretas o mejorar la experiencia digital en su conjunto.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/analitica\/analitica-web\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Anal\u00edtica web<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-web-analytics.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-web-analytics.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-web-analytics.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-web-analytics-480x376.jpg\"\n                alt=\"Anal\u00edtica web\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"data-science\" class=\"item even\" role=\"region\" aria-labelledby=\"data-science-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-data-science.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-data-science.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-data-science.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-data-science-480x376.jpg\"\n                alt=\"Data Science\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"data-science-heading\">\n                                                                                    Data Science                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Desbloqueamos el potencial de los datos para ayudarte en la toma de decisiones estrat\u00e9gicas. A trav\u00e9s sistemas predictivos, machine learning y modelos de atribuci\u00f3n de medios (MMM), identificamos patrones y tendencias que permiten tomar decisiones m\u00e1s informadas, y precisas, reforzando el posicionamiento de tu marca para maximizar los resultados de negocio.   <\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/analitica\/ciencia-de-datos\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Data Science<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"data-intelligence\" class=\"item odd\" role=\"region\" aria-labelledby=\"data-intelligence-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"data-intelligence-heading\">\n                                                                                    Data Intelligence                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Los servicios de Data Intelligence de Proove integran diversas fuentes de datos para ofrecer una visi\u00f3n unificada del rendimiento de las marcas a trav\u00e9s de un dashboard personalizado. Esto hace que incluso los datos m\u00e1s complejos sean comprensibles e intuitivos, permiti\u00e9ndote tomar decisiones estrat\u00e9gicas basadas en datos para optimizar el rendimiento e impulsar el crecimiento en m\u00faltiples plataformas.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/analitica\/inteligencia-empresarial\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Inteligencia empresarial <\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-busines-inteligence.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-busines-inteligence.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-busines-inteligence.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-analytics-busines-inteligence-480x376.jpg\"\n                alt=\"Data Intelligence\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/section>\n\n\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"20px\" aria-hidden=\"true\"  ><\/section>\n\n\n<section class=\"powered\" style=\"background:#eff9fe\" data-ptd=\"60\" data-pbd=\"60\" data-ptm=\"40\" data-pbm=\"50\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        \n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#363534;  \">\n                Tecnolog\u00eda exclusiva de DAC\n            <\/h2>\n\n            \n\n                        <div class=\"techs\">\n            \n                <div class=\"tech\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\"\n                alt=\"tech logo transparensee\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <div>\n                        <h3>TransparenSEE<\/h3>\n                        <div><p>Gestiona, supervisa y optimiza el SEO Local de todos los perfiles digitales de tus puntos de venta desde una misma plataforma y en todos los motores de b\u00fasqueda.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"tech\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\"\n                alt=\"tech logo iris\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <div>\n                        <h3>IRIS<\/h3>\n                        <div><p>Sincroniza flujos de trabajo, analiza e interpreta los datos para descubrir insights clave para permitir una continua optimizaci\u00f3n.  <\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n\n                            <\/div>\n            \n            \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>EXPLORA NUESTRA TECNOLOG\u00cdA  <\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n        <\/div>\n        \n    <\/div>\n<\/section>\n\n\n<section id=\"block_44a24067d04853ac2720f4abcd945035\" class=\"faq-block\">\n    <div class=\"faq-block__inner\">\n                    <div class=\"faq-block__heading-wrap\">\n                <h2 class=\"faq-block__heading\">FAQ<\/h2>\n            <\/div>\n        \n        <div class=\"accordion faq-block__accordion\" id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035\">\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-heading-1\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button \"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-1\"\n                            aria-expanded=\"true\"\n                            aria-controls=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-1\"\n                        >\n                            <span class=\"faq-block__question\">\u00bfEs suficiente GA4 para tomar decisiones de marketing informadas?\u202f<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-1\"\n                        class=\"accordion-collapse collapse show\"\n                        aria-labelledby=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-heading-1\"\n                        data-bs-parent=\"#faq-accordion-block_44a24067d04853ac2720f4abcd945035\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>GA4 es una base s\u00f3lida para la toma de decisiones de marketing, pero solo cuando est\u00e1 correctamente implementado. Un etiquetado preciso, la integraci\u00f3n del consentimiento y una capa de datos estructurada son fundamentales para la calidad del dato. Su modelo basado en eventos permite una medici\u00f3n flexible, mientras que las integraciones con BigQuery, Google Ads y Looker Studio permiten an\u00e1lisis y activaci\u00f3n avanzados. En entornos complejos y multicanal, GA4 suele funcionar mejor como parte de un marco de medici\u00f3n m\u00e1s amplio. \u00bfNecesitas orientaci\u00f3n experta para evolucionar tu reporting de GA4? <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\">\u00a1Hablemos<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-heading-2\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-2\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-2\"\n                        >\n                            <span class=\"faq-block__question\">\u00bfC\u00f3mo se mide correctamente el ROI de marketing multicanal?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-2\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-heading-2\"\n                        data-bs-parent=\"#faq-accordion-block_44a24067d04853ac2720f4abcd945035\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Medir el ROI en planteamientos de marketing multicanal exige en primer lugar definir qu\u00e9 significa realmente el ROI. Muchos profesionales del marketing recurren al ROAS (ingresos divididos por gasto en medios), pero el ROI real deber\u00eda reflejar el beneficio incremental generado despu\u00e9s de los costes de marketing. En entornos multicanal, los canales interact\u00faan a lo largo del embudo, por lo que asignar a cada uno un CPA o ROAS aislado puede resultar enga\u00f1oso. Un enfoque s\u00f3lido combina datos de beneficio, pruebas controladas y t\u00e9cnicas de modelizaci\u00f3n como el marketing mix modeling para estimar el impacto incremental y la contribuci\u00f3n global al negocio. \u00bfQuieres saber m\u00e1s sobre el ROI de marketing multicanal? <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\">\u00a1Hablemos<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-heading-3\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-3\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-3\"\n                        >\n                            <span class=\"faq-block__question\">\u00bfPor qu\u00e9 difieren los datos de rendimiento entre plataformas publicitarias, herramientas anal\u00edticas y sistemas CRM?\u202f<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-3\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-heading-3\"\n                        data-bs-parent=\"#faq-accordion-block_44a24067d04853ac2720f4abcd945035\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Los datos de rendimiento difieren porque las plataformas publicitarias, las herramientas anal\u00edticas y los sistemas CRM utilizan m\u00e9todos de medici\u00f3n distintos. Las plataformas publicitarias aplican sus propios modelos de atribuci\u00f3n y pueden incluir conversiones modelizadas. Herramientas anal\u00edticas como GA4 dependen de un seguimiento en el sitio condicionado por el consentimiento, lo que significa que los resultados dependen de la calidad de la implementaci\u00f3n. Los sistemas CRM registran leads o ingresos validados, a menudo incluyendo actividad offline. Las diferencias en la l\u00f3gica de atribuci\u00f3n, las definiciones de conversi\u00f3n, la p\u00e9rdida de seguimiento y los plazos de reporting crean inevitablemente discrepancias. \u00bfBuscas una visi\u00f3n unificada de tus clave? <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\">\u00a1Hablemos<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-heading-4\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-4\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-4\"\n                        >\n                            <span class=\"faq-block__question\">\u00bfC\u00f3mo pueden las marcas crear una \u00fanica fuente unificada para sus datos de marketing?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-4\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-heading-4\"\n                        data-bs-parent=\"#faq-accordion-block_44a24067d04853ac2720f4abcd945035\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Crear una \u00fanica fuente es ante todo una decisi\u00f3n organizativa, no t\u00e9cnica. Las distintas plataformas siempre informar\u00e1n cifras diferentes debido a variaciones de atribuci\u00f3n, metodolog\u00eda y validaci\u00f3n. La clave est\u00e1 en definir qu\u00e9 sistema es propietario de cada m\u00e9trica; por ejemplo, plataformas publicitarias para el gasto, GA4 para el comportamiento web y el CRM para los leads o los ingresos. Una vez acordado, el modelo de datos y la arquitectura de reporting deben reflejar esas decisiones, aceptando que las m\u00e9tricas equivalentes en otras herramientas pueden no coincidir. \u00bfListo para convertir todas tus fuentes de datos en un modelo de reporting coherente? <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\">\u00a1Hablemos<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-heading-5\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-5\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-5\"\n                        >\n                            <span class=\"faq-block__question\">\u00bfC\u00f3mo puede vincularse directamente el rendimiento digital con los resultados de ventas offline?\u202f<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-collapse-5\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_44a24067d04853ac2720f4abcd945035-heading-5\"\n                        data-bs-parent=\"#faq-accordion-block_44a24067d04853ac2720f4abcd945035\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Vincular directamente el rendimiento digital con las ventas offline rara vez es posible con total precisi\u00f3n. Los usuarios se mueven entre dispositivos, interact\u00faan con canales de la parte alta del funnel y est\u00e1n limitados por walled gardens y restricciones de consentimiento, lo que hace poco realista un seguimiento determinista completo. Un enfoque m\u00e1s s\u00f3lido combina coincidencias parciales, como identificadores de clic o integraciones con CRM, con m\u00e9todos probabil\u00edsticos como el marketing mix modeling. El objetivo no es una vinculaci\u00f3n perfecta, sino pruebas cre\u00edbles y direccionales que conecten la inversi\u00f3n en medios con los resultados de ventas. \u00bfBuscas orientaci\u00f3n experta para conectar el rendimiento digital con las ventas offline? <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\">\u00a1Hablemos<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Mejora tu alcance con campa\u00f1as media-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Conecta con tus audiencias con estrategias local-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Toma decisiones data-forward para conseguir tus objetivos.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Impulsa resultados con enfoque performance-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Mejora tus resultados con innovaciones IA-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Eleva tu relevancia con soluciones brand-forward.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_white_hand\" >\n    \n        <div>Let&#8217;s move forward<\/div>\n\n        \n            \n\t\t    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" >\n\t\t\t    <g clip-path=\"url(#clip0_2625_299)\">\n\t\t\t    <rect width=\"24\" height=\"24\" \/>\n\t\t\t    <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 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