{"id":158166,"date":"2026-02-09T14:38:37","date_gmt":"2026-02-09T19:38:37","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/data-strategy-martech\/"},"modified":"2026-04-01T15:13:10","modified_gmt":"2026-04-01T20:13:10","slug":"estrategia-de-datos-martech","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/estrategia-de-datos-martech\/","title":{"rendered":"Data Strategy and\u00a0MarTech"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Data-Strategy-Martech.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Data-Strategy-Martech-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Data-Strategy-Martech.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Estrategia de datos y <br class=\"d-none d-lg-block\">martech preparadas para la IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Ayudamos a las marcas a dise\u00f1ar ecosistemas de datos escalables y preparados para el futuro, unificando plataformas, garantizando el cumplimiento y operacionalizando insights en todo el stack de marketing y en los sistemas de inteligencia que lo respaldan.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE MARTECH<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path 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                      <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Estrategia de datos y <br class=\"d-none d-lg-block\">martech preparadas para la IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Ayudamos a las marcas a dise\u00f1ar ecosistemas de datos escalables y preparados para el futuro, unificando plataformas, garantizando el cumplimiento y operacionalizando insights en todo el stack de marketing y en los sistemas de inteligencia que lo respaldan.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE MARTECH<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g 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13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_c20f63e007fdb2a544024fd031753232\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Impulsa un marketing &lt;br&gt;                                    <span class=\"section-header-block__accent\">m\u00e1s inteligente<\/span>\n                                                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Los stacks tecnol\u00f3gicos de marketing son m\u00e1s potentes \u2014y m\u00e1s complejos\u2014 que nunca. En Proove ayudamos a las marcas a superar esa complejidad con estrategias de datos preparadas para el futuro que aportan claridad y control a cada punto de contacto. Ya sea que est\u00e9s alineando plataformas u operacionalizando insights entre equipos, te ayudaremos a conectar los puntos y a hacer que tus datos trabajen de forma m\u00e1s inteligente entre equipos, plataformas y flujos de trabajo habilitados por IA.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_7bd0caa999d639778f9429e4d165a890\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Desbloquea insights unificados<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Conecta plataformas y datasets aislados en una visi\u00f3n inteligente \u00fanica que facilite una planificaci\u00f3n y un reporting integrales.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A graphic showing the various technologies Proove uses organized into four categories: Research and insights, execution and optimization, proprietary platforms, and reporting analysis.\"  aria-label=\"A graphic showing the various technologies Proove uses organized into four categories: Research and insights, execution and optimization, proprietary platforms, and reporting analysis.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/8611304c431f5a14f81215512ba8d4a81101c839-1.png');\" role=\"img\" aria-label=\"A graphic showing the various technologies Proove uses organized into four categories: Research and insights, execution and optimization, proprietary platforms, and reporting analysis.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Prepara tu stack para el futuro <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Dise\u00f1a sistemas escalables y flexibles que crezcan con tu negocio y se adapten a un entorno de datos y privacidad en constante evoluci\u00f3n. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A woman holding a smartphone that is projecting an augmented padlock icon.\"  aria-label=\"A woman holding a smartphone that is projecting an augmented padlock icon.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/9a344d76b4c21abd1dfd5a94e42bafbcb754431f-1.jpg');\" role=\"img\" aria-label=\"A woman holding a smartphone that is projecting an augmented padlock icon.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Mantente compliant y competitivo <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Navega con confianza en el complejo panorama de la privacidad actual, protegiendo la integridad de los datos y manteniendo la capacidad de generar insights accionables.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Operativiza tus datos <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\"> Traduce la estrategia en ejecuci\u00f3n conectando sistemas en la nube, etiquetas y herramientas a lo largo de todo tu ecosistema de marketing.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Sistemas que impulsan la acci\u00f3n<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW245277946 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245277946 BCX0\">Desde auditor\u00edas de plataformas hasta la arquitectura de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245277946 BCX0\">CDPs<\/span><span class=\"NormalTextRun SCXW245277946 BCX0\">, ayudamos a las marcas a <\/span><\/span><span class=\"TextRun SCXW245277946 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245277946 BCX0\">dise\u00f1ar, optimizar y preparar para el futuro los sistemas que impulsan su marketing.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW245277946 BCX0\"><span class=\"SCXW245277946 BCX0\"> <\/span><br class=\"SCXW245277946 BCX0\" \/><\/span><span class=\"TextRun SCXW245277946 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245277946 BCX0\">Proove<\/span><\/span><span class=\"TextRun SCXW245277946 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245277946 BCX0\"> garantiza que tu estrategia de datos no solo sea t\u00e9cnicamente s\u00f3lida, sino tambi\u00e9n alineada con tus objetivos, adaptable al cambio y dise\u00f1ada para generar resultados reales en todos los canales.<\/span><\/span><span class=\"EOP SCXW245277946 BCX0\" data-ccp-props=\"{\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>HABLEMOS DE MARTECH<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 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accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Auditor\u00edas de datos y gobernanza                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Obt\u00e9n claridad sobre qu\u00e9 datos tienes, d\u00f3nde se encuentran y c\u00f3mo se utilizan. \r\nNuestras auditor\u00edas eval\u00faan la calidad, redundancia y accesos de los datos, sentando las bases para marcos de gobernanza escalables y conformes con las regulaciones.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Arquitectura en la nube y CDP                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Ya sea para implementar un entorno cloud o evaluar soluciones de CDP, dise\u00f1amos arquitecturas que unifican datos, reducen fricciones y desbloquean el acceso a insights en toda la organizaci\u00f3n.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Estrategia de etiquetado (Tagging Strategy)                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Te ayudamos a medir lo que realmente importa. \r\nDesde la planificaci\u00f3n hasta la implementaci\u00f3n, nuestras estrategias de etiquetado aseguran una recogida de datos limpia, eventos accionables e integraci\u00f3n fluida con las plataformas posteriores.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Privacidad, consentimiento y cumplimiento                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Integramos la privacidad en cada capa de tu stack, garantizando el cumplimiento con GDPR, CCPA y normativas de consentimiento, sin comprometer la usabilidad de los datos ni el rendimiento del marketing.                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Integraci\u00f3n perfecta para maximizar el impacto<\/h2>\n            <p>Tus sistemas de datos no deber\u00edan solo apoyar al marketing, sino potenciarlo. \r\nEl trabajo estrat\u00e9gico de arquitectura de Proove sienta las bases para todo: desde la experimentaci\u00f3n m\u00e1s inteligente hasta la personalizaci\u00f3n escalable. \r\nAl conectar tus plataformas, la gobernanza y los flujos de datos, ayudamos a amplificar el rendimiento en todo el ecosistema de marketing. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>IMPULSA TU RENDIMIENTO CON\u2026<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/proove.dacgroup.com\/es\/servicios\/ia-datos-inteligencia-conversacional\/business-intelligence\/\" class='position-relative 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<a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VER TODOS LOS SERVICIOS <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Y podemos Proove-arlo<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                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<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW207791773 BCX0\">white<\/span><span class=\"NormalTextRun SCXW207791773 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW207791773 BCX0\">paper<\/span><span class=\"NormalTextRun SCXW207791773 BCX0\"> exclusivo y gratuito.<\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>DESCARGAR EL WHITE PAPER<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_d093232b2affb0e07e134cbdcb093f58\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" aria-label=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_17887d921287228caa3d688f11bf470c\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 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20.8106 20.499 20.9035C20.624 20.9967 20.787 21.0203 20.933 20.967L26.431 18.727C26.721 18.6092 27.046 18.6174 27.33 18.7497C27.612 18.8764 27.83 19.1164 27.932 19.413C28.003 19.6139 28.019 19.8309 27.977 20.0403C27.935 20.2497 27.837 20.443 27.695 20.5993L27.694 20.6003Z\" fill=\"black\"\/>\n                    <\/svg>\n                <\/a>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<style>\n    body.is-proove #hero-internal .description p {\r\n  max-width: 650px !important;\r\n}\r\n\r\nbody.is-proove .proove-grid-block .proove-grid-block__grid .proove-grid-block__item.proove-grid-block__item--with-bg.with-image-1 [role=\"img\"] {\r\n     background-size: contain;\r\n     flex: unset;\r\n     background-position: center;\r\n}\r\n\r\nbody.is-proove .proove-grid-block .proove-grid-block__grid .proove-grid-block__item.proove-grid-block__item--with-bg.with-image-1 {\r\n    background: #dbebf6;\r\n}<\/style>","protected":false},"featured_media":0,"parent":158221,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-158166","services","type-services","status-publish","hentry"],"acf":{"tracking_category":"Default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategia de Datos y Martech | Proove<\/title>\n<meta name=\"description\" content=\"Nuestros servicios de estrategia de datos y MarTech te ayudan a construir sistemas escalables que conectan plataformas, alinean equipos y convierten tu stack en un motor de rendimiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/estrategia-de-datos-martech\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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