{"id":158120,"date":"2026-02-09T14:26:15","date_gmt":"2026-02-09T19:26:15","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/segmentacion\/data-segmentation-clustering\/"},"modified":"2026-02-17T14:07:05","modified_gmt":"2026-02-17T19:07:05","slug":"segmentacion-de-datos-clustering","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/","title":{"rendered":"Data\u00a0segmentation\u00a0and\u00a0clustering\u00a0"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Data-Segmentation.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Data-Segmentation-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Data-Segmentation.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/\">Segmentacion<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Segmentaci\u00f3n y Clustering de Datos             <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p><span class=\"TextRun SCXW124759881 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124759881 BCX0\">En lugar de partir de suposiciones, dejamos que los datos hablen.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW124759881 BCX0\"><span class=\"SCXW124759881 BCX0\"> <\/span><br class=\"SCXW124759881 BCX0\"><\/span><span class=\"TextRun SCXW124759881 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124759881 BCX0\">Nuestras soluciones de <\/span><\/span><strong><span class=\"TextRun SCXW124759881 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124759881 BCX0\">segmentaci\u00f3n y <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW124759881 BCX0\">clustering<\/span><\/span><\/strong><span class=\"TextRun SCXW124759881 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124759881 BCX0\"> revelan patrones y agrupaciones naturales, permiti\u00e9ndote <\/span><span class=\"NormalTextRun SCXW124759881 BCX0\">llevar a cabo activaciones con garant\u00edas<\/span><span class=\"NormalTextRun SCXW124759881 BCX0\">.<\/span><\/span><span class=\"EOP SCXW124759881 BCX0\" data-ccp-props=\"{\"335559685\":1440,\"335559991\":1440}\"> <\/span><\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div> HABLEMOS DE SEGMENTACI\u00d3N DE DATOS <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/\">Segmentacion<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Segmentaci\u00f3n y Clustering de Datos             <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p><span class=\"TextRun SCXW124759881 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124759881 BCX0\">En lugar de partir de suposiciones, dejamos que los datos hablen.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW124759881 BCX0\"><span class=\"SCXW124759881 BCX0\"> <\/span><br class=\"SCXW124759881 BCX0\"><\/span><span class=\"TextRun SCXW124759881 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124759881 BCX0\">Nuestras soluciones de <\/span><\/span><strong><span class=\"TextRun SCXW124759881 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124759881 BCX0\">segmentaci\u00f3n y <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW124759881 BCX0\">clustering<\/span><\/span><\/strong><span class=\"TextRun SCXW124759881 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124759881 BCX0\"> revelan patrones y agrupaciones naturales, permiti\u00e9ndote <\/span><span class=\"NormalTextRun SCXW124759881 BCX0\">llevar a cabo activaciones con garant\u00edas<\/span><span class=\"NormalTextRun SCXW124759881 BCX0\">.<\/span><\/span><span class=\"EOP SCXW124759881 BCX0\" data-ccp-props=\"{\"335559685\":1440,\"335559991\":1440}\"> <\/span><\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div> HABLEMOS DE SEGMENTACI\u00d3N DE DATOS <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_022e8c0435ad7b50e7d91303b71d79ff\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Aporta                                     <span class=\"section-header-block__accent\">estructura y &lt;br&gt; significado <\/span>\n                                a los datos dispersos                     <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">El clustering no trata solo de crear personas, sino de lograr claridad. En Proove, utilizamos la segmentaci\u00f3n de datos para identificar estructuras significativas dentro de conjuntos de datos de alto volumen y alta variedad. Ya sea analizando cat\u00e1logos de productos, rutas de conversi\u00f3n o rendimiento de campa\u00f1as, nuestro enfoque simplifica la modelizaci\u00f3n, informa la automatizaci\u00f3n y mejora la toma de decisiones en todo tu stack de marketing. <\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_f779dbcde0716ae3de048a0f9847f9c1\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Simplifica  datos complejos <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Aporta claridad a conjuntos de datos masivos y heterog\u00e9neos a trav\u00e9s de canales, herramientas y equipos. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A chart plotting colored dots into clusters that outlined by large circles, representing the discipline of data segmentation and clustering.\"  aria-label=\"A chart plotting colored dots into clusters that outlined by large circles, representing the discipline of data segmentation and clustering.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Rectangle-309-1.png');\" role=\"img\" aria-label=\"A chart plotting colored dots into clusters that outlined by large circles, representing the discipline of data segmentation and clustering.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Facilita la modelizaci\u00f3n y el an\u00e1lisis <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Alimenta modelos posteriores con datos m\u00e1s limpios y segmentados para mejorar el rendimiento y la interpretabilidad. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A hand manipulating a series of floating, augmented reality charts.\"  aria-label=\"A hand manipulating a series of floating, augmented reality charts.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/c5a9a9570ee2756aed4998704db7068cfe13a5f1.jpg');\" role=\"img\" aria-label=\"A hand manipulating a series of floating, augmented reality charts.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Impulsa la automatizaci\u00f3n y la personalizaci\u00f3n <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Permite que los sistemas basados en reglas o impulsados por IA act\u00faen sobre comportamientos, geograf\u00edas o tipos de contenido segmentados. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Revela oportunidades estrat\u00e9gicas <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Descubre agrupaciones ocultas y anomal\u00edas que conducen a un targeting m\u00e1s preciso, una mejor asignaci\u00f3n de recursos e innovaci\u00f3n. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Metodolog\u00edas que se traducen en resultados <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW212566132 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212566132 BCX0\">Aplicamos <\/span><span class=\"NormalTextRun SCXW212566132 BCX0\">procesos<\/span><span class=\"NormalTextRun SCXW212566132 BCX0\"> avanzados de estad\u00edstica y <\/span><\/span><span class=\"TextRun SCXW212566132 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212566132 BCX0\">machine <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212566132 BCX0\">learning<\/span><\/span><span class=\"TextRun SCXW212566132 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212566132 BCX0\"> para ayudarte a organizar, simplificar y activar tus datos.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW212566132 BCX0\"><span class=\"SCXW212566132 BCX0\"> <\/span><br class=\"SCXW212566132 BCX0\"><\/span><span class=\"TextRun SCXW212566132 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212566132 BCX0\">Desde <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212566132 BCX0\">clustering<\/span><span class=\"NormalTextRun SCXW212566132 BCX0\"> no supervisado hasta reducci\u00f3n de dimensionalidad, estas t\u00e9cnicas extraen estructura e <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212566132 BCX0\">insights<\/span><span class=\"NormalTextRun SCXW212566132 BCX0\"> incluso de los conjuntos de datos m\u00e1s complejos.<\/span><\/span><span class=\"EOP SCXW212566132 BCX0\" data-ccp-props=\"{\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div> HABLEMOS DE SEGMENTACI\u00d3N DE DATOS <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Modelos de aprendizaje no supervisado                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Aplicamos algoritmos de clustering como k-means, DBSCAN y modelos jer\u00e1rquicos para descubrir agrupaciones naturales dentro de tus datos \u2014sin etiquetado previo ni suposiciones\u2014, permiti\u00e9ndote construir segmentos que reflejan comportamientos reales.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Clustering multiconjunto (Multi-set Clustering)                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Cuando tu audiencia interact\u00faa a trav\u00e9s de m\u00faltiples dominios o fuentes de datos, conectamos y agrupamos esos entornos para revelar patrones en torno a contenidos, productos, tiempos o unidades de negocio.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Reducci\u00f3n de dimensionalidad y filtrado de ruido                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Los datasets de alta dimensionalidad suelen incluir variables redundantes o irrelevantes que distorsionan los insights y reducen el rendimiento. \r\nAplicamos t\u00e9cnicas como PCA (Principal Component Analysis) y t-SNE para comprimir los datos en sus componentes m\u00e1s significativos, eliminando el ruido, destacando los factores clave y mejorando la precisi\u00f3n de los modelos posteriores.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Normalizaci\u00f3n multiplataforma                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Las diferentes plataformas registran el comportamiento del usuario de distintas maneras, lo que suele generar datos fragmentados o inconsistentes. \r\nNormalizamos la estructura, escala y taxonom\u00eda de los datasets para asegurar que los clusters reflejen el comportamiento real de los usuarios, obteniendo una segmentaci\u00f3n precisa en todos los canales, dispositivos y entornos.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Integraci\u00f3n perfecta para maximizar el impacto <\/h2>\n            <p>La segmentaci\u00f3n es m\u00e1s valiosa cuando se traduce directamente en ejecuci\u00f3n. \r\nPor eso, en Proove integramos los resultados de clustering dentro de las estrategias m\u00e1s amplias de medios, contenido y personalizaci\u00f3n de DAC, asegurando que los insights descubiertos se transformen en mejor targeting, creatividad m\u00e1s relevante y optimizaci\u00f3n m\u00e1s efectiva. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>IMPULSA TU RENDIMIENTO CON\u2026<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-cliente-personalizacion\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Segmentaci\u00f3n y personalizaci\u00f3n de audiencias <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/optimizacion-conversion-experiencia\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Experiencia y conversi\u00f3n enfocadas al crecimiento<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/vision-estrategica-audiencia-mercado\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Insights de audiencias y mercado<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VER TODOS LOS SERVICIOS <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Y podemos Proove-arlo <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Desmontando los mitos del Marketing Mix Modeling (MMM)<\/h3>                <p><ul><li><span class=\"TextRun SCXW9747495 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9747495 BCX0\">Hoy, la mayor\u00eda de las marcas considera el MMM una herramienta esencial dentro de su <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9747495 BCX0\">stack<\/span><span class=\"NormalTextRun SCXW9747495 BCX0\"> anal\u00edtico, aunque a menudo se malinterpreta su verdadero alcance.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW9747495 BCX0\"><span class=\"SCXW9747495 BCX0\"> <\/span><br class=\"SCXW9747495 BCX0\" \/><\/span><\/li><li><span class=\"TextRun SCXW64901677 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW64901677 BCX0\">Descubre los mitos del MMM y antic\u00edpate con nuestro <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW64901677 BCX0\">white<\/span><span class=\"NormalTextRun SCXW64901677 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW64901677 BCX0\">paper<\/span><span class=\"NormalTextRun SCXW64901677 BCX0\"> exclusivo y gratuito.<\/span><\/span><span class=\"EOP SCXW64901677 BCX0\" data-ccp-props=\"{\"335559738\":240,\"335559739\":240}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>DESCARGAR EL WHITE PAPER <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_18e87869eb5b6e00755f70024b806ae3\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" aria-label=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_6f093d1923381206659d4dae06a078bd\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Nuestra infraestructura de rendimiento                                                     <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    <\/script>\n\n    <section id=\"brands-carousel\" class=\"\">\n        <div class=\"brand-carousel-wrapper\">\n            <div class=\"brand-carousel\">\n                <div class=\"carousel-wrapper\">\n                                                                        <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Episode2-BlogBanner-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Artwork-Final-FR-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Artwork-Final-FR-1-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/Jose-Parrado-e1767788848327.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-1.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-1.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-Is-Changing-the-Search-Game-450x250-Blog1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-Is-Changing-the-Search-Game-660x625-Blog1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                            <\/div>\n\n                                <div class=\"carousel-controls\">\n                    <button aria-label=\"Pause brands scroll animation\" id=\"carousel-toggle-control-button\" class=\"control-button\">\n                                                    <img decoding=\"async\" aria-hidden=\"true\" focusable=\"false\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"\"\/>\n                                            <\/button>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"proove-cta-section\" id=\"proove-cta\">\n    <div class=\"proove-cta-wrapper\">\n        <div class=\"proove-cta-container\">\n            \n                            <h2 class=\"proove-cta-heading\">Empecemos<\/h2>\n            \n                            <p class=\"proove-cta-description\">Convierte los datos desaprovechados en impacto real. Hablemos y generemos un cambio tangible. <\/p>\n            \n                            <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" \n                   class=\"proove-cta-button btn_primary-filled_white_hand\" \n                   target=\"_blank\">\n                    <div>\u00daNETE A PROOVE <\/div>\n                    <svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M27.694 20.6003C27.589 20.7165 27.463 20.8106 27.322 20.877C25.861 21.5251 22.021 23.2382 17.914 25.1598C16.428 25.8705 14.877 26.428 13.282 26.8237C12.214 27.0754 11.102 27.0574 10.043 26.7706C8.983 26.4839 8.009 25.9374 7.204 25.1788C6.431 24.4539 5.831 23.5563 5.454 22.5563C5.077 21.5563 4.932 20.4806 5.03 19.414L6.145 8.0738C6.193 7.5824 6.438 7.1326 6.821 6.83C7.204 6.5277 7.692 6.3989 8.171 6.4741C8.614 6.5445 9.014 6.7842 9.291 7.1446C9.567 7.505 9.698 7.9592 9.658 8.4146L9.201 13.4934C9.175 13.8355 9.285 14.1738 9.506 14.4324C9.727 14.6911 10.041 14.8484 10.377 14.8692C10.713 14.8901 11.043 14.7726 11.293 14.5433L21.256 5.3408C21.491 5.1216 21.798 5 22.116 5C22.435 5 22.742 5.1216 22.977 5.3408C23.237 5.5827 23.387 5.9235 23.392 6.2827C23.397 6.6415 23.256 6.9867 23.003 7.2359L17.382 12.7695C17.249 12.9028 17.19 13.0948 17.224 13.2818C17.258 13.4688 17.381 13.6264 17.552 13.7019C17.723 13.7777 17.92 13.7622 18.077 13.6599L25.203 8.907C25.535 8.7219 25.935 8.7166 26.271 8.8928C26.607 9.0694 26.835 9.4045 26.88 9.7873C26.924 10.1701 26.78 10.5504 26.494 10.8021L19.572 15.915C19.452 16.0047 19.364 16.1311 19.32 16.2757C19.276 16.4204 19.278 16.5754 19.327 16.7185C19.392 16.9106 19.536 17.0644 19.721 17.1392C19.908 17.2147 20.118 17.2037 20.297 17.1089L26.245 13.9593C26.607 13.7666 27.042 13.7824 27.39 14.001C27.738 14.2199 27.947 14.609 27.941 15.0253C27.935 15.4419 27.714 15.8244 27.36 16.0325L20.524 20.1145C20.393 20.1992 20.312 20.3444 20.307 20.5024C20.302 20.6603 20.374 20.8106 20.499 20.9035C20.624 20.9967 20.787 21.0203 20.933 20.967L26.431 18.727C26.721 18.6092 27.046 18.6174 27.33 18.7497C27.612 18.8764 27.83 19.1164 27.932 19.413C28.003 19.6139 28.019 19.8309 27.977 20.0403C27.935 20.2497 27.837 20.443 27.695 20.5993L27.694 20.6003Z\" fill=\"black\"\/>\n                    <\/svg>\n                <\/a>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n","protected":false},"featured_media":0,"parent":158043,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-158120","services","type-services","status-publish","hentry"],"acf":{"tracking_category":"Default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segmentaci\u00f3n y Clustering de Datos | Proove<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Proove aplica t\u00e9cnicas de clustering y segmentaci\u00f3n para estructurar datos complejos, obtener insights y optimizar el targeting y la anal\u00edtica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentaci\u00f3n y Clustering de Datos | Proove\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo Proove aplica t\u00e9cnicas de clustering y segmentaci\u00f3n para estructurar datos complejos, obtener insights y optimizar el targeting y la anal\u00edtica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T19:07:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/\",\"url\":\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/\",\"name\":\"Segmentaci\u00f3n y Clustering de Datos | Proove\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\"},\"datePublished\":\"2026-02-09T19:26:15+00:00\",\"dateModified\":\"2026-02-17T19:07:05+00:00\",\"description\":\"Descubre c\u00f3mo Proove aplica t\u00e9cnicas de clustering y segmentaci\u00f3n para estructurar datos complejos, obtener insights y optimizar el targeting y la anal\u00edtica.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PROOVE\",\"item\":\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Segmentation\",\"item\":\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Data\u00a0segmentation\u00a0and\u00a0clustering\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/es\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Segmentaci\u00f3n y Clustering de Datos | Proove","description":"Descubre c\u00f3mo Proove aplica t\u00e9cnicas de clustering y segmentaci\u00f3n para estructurar datos complejos, obtener insights y optimizar el targeting y la anal\u00edtica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/","og_locale":"es_ES","og_type":"article","og_title":"Segmentaci\u00f3n y Clustering de Datos | Proove","og_description":"Descubre c\u00f3mo Proove aplica t\u00e9cnicas de clustering y segmentaci\u00f3n para estructurar datos complejos, obtener insights y optimizar el targeting y la anal\u00edtica.","og_url":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2026-02-17T19:07:05+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/","url":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/","name":"Segmentaci\u00f3n y Clustering de Datos | Proove","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/es\/#website"},"datePublished":"2026-02-09T19:26:15+00:00","dateModified":"2026-02-17T19:07:05+00:00","description":"Descubre c\u00f3mo Proove aplica t\u00e9cnicas de clustering y segmentaci\u00f3n para estructurar datos complejos, obtener insights y optimizar el targeting y la anal\u00edtica.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/es\/"},{"@type":"ListItem","position":2,"name":"PROOVE","item":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/"},{"@type":"ListItem","position":3,"name":"Segmentation","item":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/"},{"@type":"ListItem","position":4,"name":"Data\u00a0segmentation\u00a0and\u00a0clustering\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/es\/#website","url":"https:\/\/www.dacgroup.com\/es\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/es\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/services\/158120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/types\/services"}],"up":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/services\/158043"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/media?parent=158120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}