{"id":158074,"date":"2026-02-09T14:12:24","date_gmt":"2026-02-09T19:12:24","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/segmentacion\/customer-segmentation-personalization\/"},"modified":"2026-04-01T15:45:06","modified_gmt":"2026-04-01T20:45:06","slug":"segmentacion-de-cliente-personalizacion","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-cliente-personalizacion\/","title":{"rendered":"Customer segmentation\u00a0and personalization\u00a0"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Customer-Segmentation-XL.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Customer-Segmentation-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Customer-Segmentation-XL.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/\">Segmentacion<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Segmentaci\u00f3n de clientes y personalizaci\u00f3n impulsadas por IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Los servicios de <strong>segmentaci\u00f3n y personalizaci\u00f3n de Proove<\/strong> transforman datos en un conocimiento accionable de las audiencias, impulsando experiencias din\u00e1micas y relevantes en cada etapa del recorrido del cliente y en todos los puntos de contacto habilitados por IA.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE SEGMENTACI\u00d3N DE CLIENTES <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                              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mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/\">Segmentacion<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Segmentaci\u00f3n de clientes y personalizaci\u00f3n impulsadas por IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Los servicios de <strong>segmentaci\u00f3n y personalizaci\u00f3n de Proove<\/strong> transforman datos en un conocimiento accionable de las audiencias, impulsando experiencias din\u00e1micas y relevantes en cada etapa del recorrido del cliente y en todos los puntos de contacto habilitados por IA.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE SEGMENTACI\u00d3N DE CLIENTES <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 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14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_72a420fd19b5e07d39ce9b3c5224c983\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            experiencias                                     <span class=\"section-header-block__accent\">&lt;br&gt; personalizadas <\/span>\n                                escalables                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Los clientes esperan algo m\u00e1s que campa\u00f1as gen\u00e9ricas. Proove crea segmentos avanzados basados en insights a partir de datos propios y de terceros, que ayudan a activar esas audiencias en las campa\u00f1as de medios, la producci\u00f3n de contenidos, gesti\u00f3n del CRM y los puntos de contacto impulsados por la IA. El resultado: una estrategia de marca m\u00e1s efectiva, relevante y adaptada a cada etapa del recorrido del cliente.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_ac92eb430deac03ab5e503e9147fd994\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Mejora la relevancia y el engagement <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Adapta mensajes, ofertas y creatividades seg\u00fan las necesidades, preferencias y comportamientos de cada segmento. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Una persona usa un port\u00e1til con elementos visuales que representan la segmentaci\u00f3n de clientes y la personalizaci\u00f3n, que aparecen como realidad aumentada.\"  aria-label=\"Una persona usa un port\u00e1til con elementos visuales que representan la segmentaci\u00f3n de clientes y la personalizaci\u00f3n, que aparecen como realidad aumentada.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/de5019b1d67378e1c3eedacfe68230749af8fffb.jpg');\" role=\"img\" aria-label=\"Una persona usa un port\u00e1til con elementos visuales que representan la segmentaci\u00f3n de clientes y la personalizaci\u00f3n, que aparecen como realidad aumentada.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Optimiza la eficiencia en medios <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Maximiza el ROI alineando se\u00f1ales de audiencia con una segmentaci\u00f3n y entrega creativa m\u00e1s inteligente en canales paid y owned. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A man in a footwear store using his smartphone to browse footwear online.\"  aria-label=\"A man in a footwear store using his smartphone to browse footwear online.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/f1ec65175daad24ee9cd20768a5a89fcb890724c.jpg');\" role=\"img\" aria-label=\"A man in a footwear store using his smartphone to browse footwear online.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Incrementa el valor de vida del cliente (LTV) <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Fortalece la retenci\u00f3n y profundiza las relaciones con comunicaciones personalizadas a lo largo de todo el ciclo de vida. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Potencia los recorridos cross-channel <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Coordina contenido y mensajes en todos los puntos de contacto para ofrecer experiencias de marca coherentes, fluidas y que convierten. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>De los datos de audiencia a la ejecuci\u00f3n <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW249701921 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249701921 BCX0\">La personalizaci\u00f3n comienza con entender a tu audiencia\u2014y eso implica ir m\u00e1s all\u00e1 de la demograf\u00eda. En <\/span><\/span><strong><span class=\"TextRun SCXW249701921 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249701921 BCX0\">Proove<\/span><\/span><\/strong><span class=\"TextRun SCXW249701921 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249701921 BCX0\">, utilizamos ciencia de datos avanzada e <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249701921 BCX0\">insights<\/span><span class=\"NormalTextRun SCXW249701921 BCX0\"> de comportamiento para agrupar clientes seg\u00fan lo que hacen, lo que necesitan y lo que los motiva.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW249701921 BCX0\"><span class=\"SCXW249701921 BCX0\"> <\/span><br class=\"SCXW249701921 BCX0\" \/><\/span><span class=\"TextRun SCXW249701921 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249701921 BCX0\">Desde el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249701921 BCX0\">clustering<\/span><span class=\"NormalTextRun SCXW249701921 BCX0\"> hasta la activaci\u00f3n, nuestro enfoque convierte la segmentaci\u00f3n en personalizaci\u00f3n escalable y multicanal que realmente impulsa resultados.<\/span><\/span><span class=\"EOP SCXW249701921 BCX0\" data-ccp-props=\"{\"335559685\":1440,\"335559991\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>HABLEMOS DE SEGMENTACI\u00d3N DE CLIENTES <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Clustering de audiencias y an\u00e1lisis de atributos                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Aplicamos aprendizaje no supervisado y modelos estad\u00edsticos para identificar atributos, necesidades y motivaciones comunes dentro de tu audiencia. Esto permite definir segmentos significativos basados en comportamientos reales\u2014no en suposiciones\u2014para lograr una segmentaci\u00f3n m\u00e1s intuitiva y menos intrusiva.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Mapeo del customer journey y perfiles de comportamiento                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Analizamos c\u00f3mo los clientes se mueven entre puntos de contacto, rastreando decisiones, abandonos e interacciones. Estos insights permiten dise\u00f1ar recorridos que convierten, detectar fricciones y guiar mensajes alineados con la intenci\u00f3n real del usuario en cada fase.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    L\u00f3gica de personalizaci\u00f3n din\u00e1mica                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                La personalizaci\u00f3n no se trata solo de qui\u00e9n, sino tambi\u00e9n de cu\u00e1ndo y c\u00f3mo. Ayudamos a las marcas a crear reglas y modelos de machine learning que sirvan experiencias relevantes en tiempo real, adaptando din\u00e1micamente contenido, ofertas y creatividades en todas las plataformas.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Resoluci\u00f3n de identidad y activaci\u00f3n omnicanal                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Tus clientes no viven en un solo dispositivo\u2014y tus datos tampoco deber\u00edan hacerlo. Unificamos identificadores a trav\u00e9s de sesiones y plataformas para crear perfiles consolidados, que luego activamos en CRM, medios y sistemas de contenido para ofrecer una personalizaci\u00f3n integral y coherente.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Integraci\u00f3n perfecta para maximizar el impacto <\/h2>\n            <p>La segmentaci\u00f3n de clientes alcanza su m\u00e1ximo potencial cuando est\u00e1 completamente integrada en tu ecosistema de marketing. En Proove, no solo creamos audiencias\u2014las activamos en todas las plataformas y equipos. \r\nNuestros modelos de segmentaci\u00f3n impulsan desde la planificaci\u00f3n de medios hasta la comunicaci\u00f3n a lo largo del ciclo de vida, garantizando que cada t\u00e1ctica sea coherente, personalizada y orientada a un mismo objetivo. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>IMPULSA TU RENDIMIENTO CON\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/segmentacion-de-datos-clustering\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Segmentaci\u00f3n y clustering de datos<\/a>                                                    <\/li>\n                                            <li  >\n                            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                     <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Y podemos Proove-arlo <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Desmontando los mitos del marketing mix modeling (MMM)<\/h3>                <p><ul><li><span class=\"TextRun SCXW24338066 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW24338066 BCX0\">Hoy, la mayor\u00eda de las marcas considera el MMM una herramienta esencial dentro de su <\/span><span class=\"NormalTextRun SCXW24338066 BCX0\">planteamiento<\/span><span class=\"NormalTextRun SCXW24338066 BCX0\"> anal\u00edtico, aunque a menudo se malinterpreta su verdadero alcance.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW24338066 BCX0\"><span class=\"SCXW24338066 BCX0\"> <\/span><br class=\"SCXW24338066 BCX0\" \/><\/span><\/li><li><span class=\"TextRun SCXW62017408 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW62017408 BCX0\">Descubre los mitos detr\u00e1s del MMM y antic\u00edpate con nuestro <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW62017408 BCX0\">white<\/span><span class=\"NormalTextRun SCXW62017408 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW62017408 BCX0\">paper<\/span><span class=\"NormalTextRun SCXW62017408 BCX0\"> exclusivo y gratuito.<\/span><\/span><span class=\"EOP SCXW62017408 BCX0\" data-ccp-props=\"{\"335559685\":720,\"335559731\":720}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>DESCARGAR EL WHITE PAPER \u202f <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_917f3d2783e7d7e4dd6e870e27a84e15\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" aria-label=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?                    <\/a>\n                <\/p>\n            <\/div>\n            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