{"id":158043,"date":"2026-02-09T13:57:56","date_gmt":"2026-02-09T18:57:56","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/segmentation\/"},"modified":"2026-04-01T15:52:04","modified_gmt":"2026-04-01T20:52:04","slug":"segmentacion","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/segmentacion\/","title":{"rendered":"Segmentation"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\">Proove<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Segmentaci\u00f3n basada en IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Los servicios de segmentaci\u00f3n de Proove descubren patrones y perfiles en tus datos para ayudarte a segmentar con precisi\u00f3n, personalizar con intenci\u00f3n y escalar estrategias que conecten con las diferentes audiencias.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE SEGMENTACI\u00d3N <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 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<\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\">Proove<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Segmentaci\u00f3n basada en IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Los servicios de segmentaci\u00f3n de Proove descubren patrones y perfiles en tus datos para ayudarte a segmentar con precisi\u00f3n, personalizar con intenci\u00f3n y escalar estrategias que conecten con las diferentes audiencias.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE SEGMENTACI\u00d3N <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 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<\/div>\n\n\n\n\n<section id=\"block_3a971a3ecc87b167d93b6b343522f3c0\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Segmenta con                                    <span class=\"section-header-block__accent\">datos, &lt;br&gt;<\/span>\n                                no con suposiciones                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">La segmentaci\u00f3n es la base de un targeting m\u00e1s eficaz, experiencias m\u00e1s relevantes y mejores resultados de negocio. En Proove, analizamos datos comportamentales, demogr\u00e1ficos, geogr\u00e1ficos, psicogr\u00e1ficos y transaccionales para identificar patrones accionables, asegurando que tus esfuerzos lleguen a los p\u00fablicos adecuados, de la forma precisa y en el momento correcto.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_4ba38c98a75616a356393b1d8ba73c23\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Apunta con mayor precisi\u00f3n<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Llega a las audiencias correctas con mensajes personalizados, inversi\u00f3n optimizada y una asignaci\u00f3n de medios eficaz.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\"  aria-label=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/82f2b3ecf25f32f836d83732df61aa79abd33d9d.jpg');\" role=\"img\" aria-label=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Genera experiencias relevantes <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\"> Impulsa la creatividad, el contenido y la personalizaci\u00f3n con un conocimiento m\u00e1s profundo de qui\u00e9nes son tus clientes y qu\u00e9 les importa.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\"  aria-label=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/b6e6578b697d5b7ed1386c0e53beaccbba41aed9.jpg');\" role=\"img\" aria-label=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Informa la estrategia full-funnel <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Utiliza la segmentaci\u00f3n para definir la planificaci\u00f3n de adquisici\u00f3n, conversi\u00f3n y retenci\u00f3n, abarcando desde medios hasta UX y comunicaci\u00f3n a lo largo del ciclo de vida. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Escala la personalizaci\u00f3n<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Deja atr\u00e1s el \u201cone-size-fits-all\u201d con modelos de audiencia din\u00e1micos que se activan en m\u00faltiples plataformas y puntos de contacto.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Conoce a tu audiencia <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW7608863 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7608863 BCX0\">Las capacidades de segmentaci\u00f3n de <\/span><\/span><span class=\"TextRun SCXW7608863 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW7608863 BCX0\">Proove<\/span><\/span><span class=\"TextRun SCXW7608863 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7608863 BCX0\"> van mucho m\u00e1s all\u00e1 de simples listas de audiencia.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW7608863 BCX0\"><span class=\"SCXW7608863 BCX0\"> <\/span><br class=\"SCXW7608863 BCX0\"><\/span><span class=\"TextRun SCXW7608863 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7608863 BCX0\">Creamos <\/span><\/span><span class=\"TextRun SCXW7608863 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW7608863 BCX0\">frameworks<\/span><span class=\"NormalTextRun SCXW7608863 BCX0\"> din\u00e1micos basados en ciencia de datos<\/span><\/span><span class=\"TextRun SCXW7608863 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7608863 BCX0\"> que descubren patrones, conectan intenci\u00f3n y comportamiento, y ofrecen <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW7608863 BCX0\">insights<\/span><span class=\"NormalTextRun SCXW7608863 BCX0\"> escalables en plataformas y programas.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW7608863 BCX0\"><span class=\"SCXW7608863 BCX0\"> <\/span><br class=\"SCXW7608863 BCX0\"><\/span><span class=\"TextRun SCXW7608863 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7608863 BCX0\">Descubre c\u00f3mo nuestras soluciones de segmentaci\u00f3n impulsan la <\/span><\/span><span class=\"TextRun SCXW7608863 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7608863 BCX0\">personalizaci\u00f3n, el rendimiento y la precisi\u00f3n<\/span><\/span><span class=\"TextRun SCXW7608863 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7608863 BCX0\">.<\/span><\/span><span class=\"EOP SCXW7608863 BCX0\" data-ccp-props=\"{\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>HABLEMOS DE SEGMENTACI\u00d3N<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Segmentaci\u00f3n y personalizaci\u00f3n de clientes                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Combinamos datos conductuales, demogr\u00e1ficos y transaccionales para agrupar clientes seg\u00fan caracter\u00edsticas e intenciones compartidas. \r\nEsta <a href=\"\/es\/servicios\/segmentacion\/segmentacion-de-cliente-personalizacion\/\">segmentaci\u00f3n de clientes<\/a> sirve como base para mensajes personalizados, campa\u00f1as de ciclo de vida y estrategias de contenido din\u00e1mico, garantizando relevancia en cada punto de contacto.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Segmentaci\u00f3n y clustering de datos                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Mediante t\u00e9cnicas de machine learning no supervisadas, como k-means o clustering jer\u00e1rquico, identificamos agrupaciones naturales dentro de tus datos. \r\nEste proceso de <a href=\"\/es\/servicios\/segmentacion\/segmentacion-de-datos-clustering\/\">segmentaci\u00f3n y clustering<\/a> proporciona una comprensi\u00f3n m\u00e1s profunda de tu audiencia, lo que permite optimizar la segmentaci\u00f3n, las estrategias de puja y el testeo creativo en funci\u00f3n de comportamientos reales.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Mapeo de recorridos de comportamiento                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                La segmentaci\u00f3n no trata solo de qui\u00e9nes son tus clientes, sino de c\u00f3mo se mueven. \r\nAnalizamos los recorridos de los usuarios a trav\u00e9s de canales y dispositivos para identificar momentos clave, puntos de abandono y detonantes de conversi\u00f3n. \r\nEstos insights informan la planificaci\u00f3n de medios, el dise\u00f1o UX y la priorizaci\u00f3n de contenidos.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Resoluci\u00f3n de identidad                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Los datos fragmentados generan experiencias fragmentadas. \r\nUnificamos identidades a trav\u00e9s de dispositivos, plataformas y sesiones para crear una visi\u00f3n integral de tu audiencia. \r\nEl resultado: mejor targeting, anal\u00edtica m\u00e1s limpia y atribuci\u00f3n m\u00e1s s\u00f3lida en todo tu ecosistema de marketing.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Integraci\u00f3n perfecta para maximizar el impacto<\/h2>\n            <p>La segmentaci\u00f3n no existe de forma aislada. \r\nEn Proove, conectamos los modelos de audiencia directamente con estrategias de medios, contenidos y optimizaci\u00f3n, garantizando que el targeting, los mensajes y la medici\u00f3n se basen en las mismas fuentes de verdad. \r\n\u00bfEl resultado? M\u00e1s coherencia, m\u00e1s eficiencia y m\u00e1s impacto en todo el ecosistema digital. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>IMPULSA TU RENDIMIENTO CON\u2026<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/proove.dacgroup.com\/es\/servicios\/attribution\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Modelado de Atribuci\u00f3n <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/medicion-y-optimizacion\/analisis-de-incrementalidad\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Pruebas de Incrementalidad <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/estrategia-digital\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Estrategia Digital <\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VER TODOS LOS SERVICIOS <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Y podemos Proove-arlo<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Desmontando los mitos del Marketing\u00a0Mix\u00a0Modeling\u00a0(MMM)<\/h3>                <p><ul><li><span class=\"TextRun SCXW244586412 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244586412 BCX0\">Hoy, la mayor\u00eda de las marcas considera el MMM una herramienta esencial dentro de su <\/span><span class=\"NormalTextRun SCXW244586412 BCX0\">planteamiento<\/span><span class=\"NormalTextRun SCXW244586412 BCX0\"> anal\u00edtico, aunque a menudo se malinterpreta su verdadero alcance.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW244586412 BCX0\"><span class=\"SCXW244586412 BCX0\"> <\/span><br class=\"SCXW244586412 BCX0\" \/><\/span><\/li><li><span class=\"NormalTextRun SCXW122139062 BCX0\">Descubre los mitos del MMM y antic\u00edpate con nuestro <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122139062 BCX0\">white<\/span><span class=\"NormalTextRun SCXW122139062 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122139062 BCX0\">paper<\/span><span class=\"NormalTextRun SCXW122139062 BCX0\"> exclusivo y <\/span><span class=\"NormalTextRun SCXW122139062 BCX0\">gratuito.<\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>DESCARGAR EL WHITE PAPER<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_cbfd6efe867bc7b5d61c9bb5be6db885\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" aria-label=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_220665e8de2d95fa4b8f9c3908299b96\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                             Nuestra infraestructura de rendimiento                                                    <\/h2>\n\n        \n            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class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-Is-Changing-the-Search-Game-450x250-Blog1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-Is-Changing-the-Search-Game-660x625-Blog1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                            <\/div>\n\n                                <div class=\"carousel-controls\">\n                    <button aria-label=\"Pause brands scroll animation\" id=\"carousel-toggle-control-button\" class=\"control-button\">\n                                                    <img decoding=\"async\" aria-hidden=\"true\" focusable=\"false\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"\"\/>\n                                            <\/button>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"proove-cta-section\" id=\"proove-cta\">\n    <div class=\"proove-cta-wrapper\">\n        <div class=\"proove-cta-container\">\n            \n                            <h2 class=\"proove-cta-heading\">Empecemos<\/h2>\n            \n                            <p class=\"proove-cta-description\">Transforma los datos desaprovechados en resultados reales. Conectemos y hagamos que el cambio ocurra.<\/p>\n            \n                            <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" \n                   class=\"proove-cta-button btn_primary-filled_white_hand\" \n                   target=\"_blank\">\n                    <div>\u00daNETE A PROOVE<\/div>\n                    <svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M27.694 20.6003C27.589 20.7165 27.463 20.8106 27.322 20.877C25.861 21.5251 22.021 23.2382 17.914 25.1598C16.428 25.8705 14.877 26.428 13.282 26.8237C12.214 27.0754 11.102 27.0574 10.043 26.7706C8.983 26.4839 8.009 25.9374 7.204 25.1788C6.431 24.4539 5.831 23.5563 5.454 22.5563C5.077 21.5563 4.932 20.4806 5.03 19.414L6.145 8.0738C6.193 7.5824 6.438 7.1326 6.821 6.83C7.204 6.5277 7.692 6.3989 8.171 6.4741C8.614 6.5445 9.014 6.7842 9.291 7.1446C9.567 7.505 9.698 7.9592 9.658 8.4146L9.201 13.4934C9.175 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