{"id":158011,"date":"2026-02-09T13:37:41","date_gmt":"2026-02-09T18:37:41","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/attribution\/"},"modified":"2026-04-01T16:06:25","modified_gmt":"2026-04-01T21:06:25","slug":"attribution","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/attribution\/","title":{"rendered":"Attribution\u00a0Modeling\u00a0"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Attribution.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Attribution-XL-1.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Attribution.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\">Proove<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Modelos de atribuci\u00f3n basados en IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>El modelado de atribuci\u00f3n de Proove conecta los puntos entre canales y puntos de contacto para entender con precisi\u00f3n qu\u00e9 est\u00e1 impulsando los resultados, optimizar el rendimiento, alinear la estrategia de medios con el impacto real en el negocio y alimentar sistemas de optimizaci\u00f3n m\u00e1s inteligentes.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE ATRIBUCI\u00d3N<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\">Proove<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Modelos de atribuci\u00f3n basados en IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>El modelado de atribuci\u00f3n de Proove conecta los puntos entre canales y puntos de contacto para entender con precisi\u00f3n qu\u00e9 est\u00e1 impulsando los resultados, optimizar el rendimiento, alinear la estrategia de medios con el impacto real en el negocio y alimentar sistemas de optimizaci\u00f3n m\u00e1s inteligentes.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE ATRIBUCI\u00d3N<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<style>\n    body.is-proove .section-header-block__description { max-width: 1010px; }<\/style>\n\n\n<section id=\"block_9118b943704d551b8347f804caf4a4d4\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Convierte cada punto de contacto en un &lt;br&gt;                                    <span class=\"section-header-block__accent\">insight estrat\u00e9gico<\/span>\n                                                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Los recorridos de los clientes son de todo menos lineales, pero un modelado de atribuci\u00f3n adecuado debe ayudar a desentra\u00f1ar esta complejidad y conectar cada interacci\u00f3n con su influencia real en el rendimiento. En Proove, adaptamos los modelos a tu contexto de negocio para que puedas tomar decisiones m\u00e1s inteligentes, justificar la inversi\u00f3n y planificar con mayor eficacia en cada etapa del embudo dentro de entornos de medios cada vez m\u00e1s automatizados.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_cd41f3c39b6ed29943165f1841388aac\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Identifica los verdaderos impulsores del rendimiento <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\"> Comprende qu\u00e9 t\u00e1cticas realmente convierten y cu\u00e1les simplemente acompa\u00f1an el recorrido.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Laptop keyboard with digital graphics superimposed on the screen representing attribution modeling.\"  aria-label=\"Laptop keyboard with digital graphics superimposed on the screen representing attribution modeling.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/631a3eaf8962253f5bdfa1b4cabfaa84df8cedf1-1.jpg');\" role=\"img\" aria-label=\"Laptop keyboard with digital graphics superimposed on the screen representing attribution modeling.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Optimiza todas las fases del funnel <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Ajusta inversi\u00f3n y estrategia en funci\u00f3n de la influencia, no solo del resultado del \u00faltimo clic. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Person using a smartphone with social media notifications floating around.\"  aria-label=\"Person using a smartphone with social media notifications floating around.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/58c2e90836bbdf9919ce333664acbf85fdf03124-1.jpg');\" role=\"img\" aria-label=\"Person using a smartphone with social media notifications floating around.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Conecta estrategia y ejecuci\u00f3n <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\"> Traduce los outputs de atribuci\u00f3n en decisiones m\u00e1s inteligentes de planificaci\u00f3n, creatividad y puja.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Refuerza la planificaci\u00f3n predictiva <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Utiliza los insights hist\u00f3ricos de atribuci\u00f3n para modelar escenarios futuros y planificar con mayor seguridad.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Modelos para una inversi\u00f3n m\u00e1s inteligente <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW146849398 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW146849398 BCX0\">Cada modelo de atribuci\u00f3n de marketing tiene sus fortalezas, limitaciones y compensaciones.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW146849398 BCX0\"><span class=\"SCXW146849398 BCX0\"> <\/span><br class=\"SCXW146849398 BCX0\" \/><\/span><span class=\"TextRun SCXW146849398 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW146849398 BCX0\">En <\/span><\/span><span class=\"TextRun SCXW146849398 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146849398 BCX0\">Proove<\/span><\/span><span class=\"TextRun SCXW146849398 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW146849398 BCX0\">, no creemos en soluciones universales: personalizamos el enfoque para cada negocio, probamos rigurosamente y entregamos modelos que equilibran precisi\u00f3n, aplicabilidad y capacidad de acci\u00f3n.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW146849398 BCX0\"><span class=\"SCXW146849398 BCX0\"> <\/span><br class=\"SCXW146849398 BCX0\" \/><\/span><span class=\"TextRun SCXW146849398 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW146849398 BCX0\">Tanto si est\u00e1s dando tus primeros pasos en atribuci\u00f3n como si buscas optimizar un marco existente, nuestras metodolog\u00edas est\u00e1n dise\u00f1adas para evolucionar contigo.<\/span><\/span><span class=\"EOP SCXW146849398 BCX0\" data-ccp-props=\"{\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div> HABLEMOS DE ATRIBUCI\u00d3N<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Modelado basado en reglas                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Sencillos y f\u00e1ciles de implementar, los modelos basados en reglas (como first-touch o last-touch) asignan cr\u00e9dito seg\u00fan una l\u00f3gica predefinida. Aunque menos precisos, ofrecen una visi\u00f3n r\u00e1pida y son un punto de partida \u00fatil para organizaciones que reci\u00e9n comienzan a explorar la atribuci\u00f3n.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Atribuci\u00f3n basada en datos                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Los modelos data-driven utilizan machine learning para analizar los recorridos reales de los usuarios y asignar cr\u00e9dito en funci\u00f3n del impacto observado. Este enfoque din\u00e1mico se adapta a tu ecosistema y ofrece una visi\u00f3n m\u00e1s clara de la contribuci\u00f3n real de cada canal a lo largo del tiempo.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Seguimiento multidispositivo y multicanal                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Los recorridos actuales abarcan plataformas, pantallas y sesiones. Unificamos datos fragmentados para seguir al usuario a trav\u00e9s de dispositivos y canales, ofreci\u00e9ndote una visi\u00f3n completa de c\u00f3mo interact\u00faan con tu marca.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Comparaci\u00f3n y testeo de modelos                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Cada modelo cuenta una historia diferente. Probamos y comparamos m\u00faltiples enfoques para identificar la opci\u00f3n m\u00e1s precisa, pr\u00e1ctica y accionable para tu negocio, garantizando que tu estrategia de atribuci\u00f3n se alinee con la realidad de tus datos y tus necesidades de decisi\u00f3n.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2> Integraci\u00f3n perfecta para maximizar el impacto <\/h2>\n            <p>La atribuci\u00f3n solo es \u00fatil si informa decisiones reales. Por eso, integramos nuestros modelos directamente en el ecosistema de rendimiento de DAC, conectando los insights con la planificaci\u00f3n de medios, la estrategia de contenidos y la ejecuci\u00f3n por canal. \r\nYa sea que ajustes estrategias de puja o redefinas tu mezcla de medios, la atribuci\u00f3n mantiene a todos los equipos alineados en torno a lo que realmente genera resultados. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3> IMPULSA TU RENDIMIENTO CON\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/medicion-y-optimizacion\/analisis-de-incrementalidad\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Pruebas de Incrementalidad <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/medicion-y-optimizacion\/mmm\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Media Mix Modeling <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/estrategia-digital\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Estrategia Digital <\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VER TODOS LOS SERVICIOS<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Y podemos Proove-arlo<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1-480x277.png\"\n                alt=\"Person using a tablet to buy a dress online in a bright living room.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Webinar: C\u00f3mo descubrir el verdadero valor de tu funnel de marketing<\/h3>                <p><ul><li><span class=\"TextRun SCXW36332480 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW36332480 BCX0\">En colaboraci\u00f3n con <\/span><\/span><span class=\"TextRun SCXW36332480 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW36332480 BCX0\">Search<\/span><span class=\"NormalTextRun SCXW36332480 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW36332480 BCX0\">Engine<\/span><span class=\"NormalTextRun SCXW36332480 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW36332480 BCX0\">Journal<\/span><\/span><span class=\"TextRun SCXW36332480 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW36332480 BCX0\">, exploramos c\u00f3mo medir el valor de las iniciativas de contenido y optimizar la asignaci\u00f3n de recursos para maximizar el impacto.<\/span><\/span><\/li><li><span class=\"TextRun SCXW73388472 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW73388472 BCX0\">Descubre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73388472 BCX0\">insights<\/span><span class=\"NormalTextRun SCXW73388472 BCX0\"> clave sobre la atribuci\u00f3n <\/span><\/span><span class=\"TextRun SCXW73388472 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73388472 BCX0\">first-touch<\/span><\/span><span class=\"TextRun SCXW73388472 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW73388472 BCX0\">, c\u00f3mo difiere de la tradicional <\/span><\/span><span class=\"TextRun SCXW73388472 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73388472 BCX0\">last-touch<\/span><\/span><span class=\"TextRun SCXW73388472 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW73388472 BCX0\"> y por qu\u00e9 abre nuevas oportunidades para evaluar el rendimiento de manera m\u00e1s completa.<\/span><\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/insights\/webinars\/webinar-how-to-find-the-true-value-of-your-marketing-funnel\/\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>VER EL WEBINAR<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6e0c193872b30d9ff03bc7554a5683c7\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/un-approach-full-funnel-para-las-estrategias-de-medios\/\" aria-label=\"El approach de DAC para el \u00e9xito digital: Estrategias de medios aplicadas a todo el funnel\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-articles-Banners-1-300x150.png\" alt=\"Person typing on a laptop with digital marketing icons overlayed, including email and advertising symbols.\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/un-approach-full-funnel-para-las-estrategias-de-medios\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        El approach de DAC para el \u00e9xito digital: Estrategias de medios aplicadas a todo el funnel                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_3e796a463aeefa8594c041bd0a559054\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Nuestra infraestructura de rendimiento                                                    <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    <\/script>\n\n    <section id=\"brands-carousel\" class=\"\">\n        <div class=\"brand-carousel-wrapper\">\n            <div class=\"brand-carousel\">\n                <div class=\"carousel-wrapper\">\n                                                                        <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Episode2-BlogBanner-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n        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<div class=\"proove-cta-container\">\n            \n                            <h2 class=\"proove-cta-heading\">Empecemos<\/h2>\n            \n                            <p class=\"proove-cta-description\">Convierte los datos desaprovechados en impacto real. 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