{"id":157953,"date":"2026-02-09T12:39:24","date_gmt":"2026-02-09T17:39:24","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/medicion-y-optimizacion\/incrementality\/"},"modified":"2026-04-01T16:29:16","modified_gmt":"2026-04-01T21:29:16","slug":"analisis-de-incrementalidad","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/medicion-y-optimizacion\/analisis-de-incrementalidad\/","title":{"rendered":"Incrementality Testing"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Incrementality.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Incrementality-XL-1.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Incrementality.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/medicion-y-optimizacion\/\">Medicion Y Optimizacion<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Pruebas de incrementalidad impulsadas por la IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Las pruebas de incrementalidad eliminan el ruido de la atribuci\u00f3n mediante una experimentaci\u00f3n estructurada para que puedas invertir con confianza, medir el impacto real y concentrar tus esfuerzos donde m\u00e1s importan, mientras proporcionas se\u00f1ales m\u00e1s limpias a la optimizaci\u00f3n impulsada por IA.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE INCREMENTALIDAD<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path 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                      <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/medicion-y-optimizacion\/\">Medicion Y Optimizacion<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Pruebas de incrementalidad impulsadas por la IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Las pruebas de incrementalidad eliminan el ruido de la atribuci\u00f3n mediante una experimentaci\u00f3n estructurada para que puedas invertir con confianza, medir el impacto real y concentrar tus esfuerzos donde m\u00e1s importan, mientras proporcionas se\u00f1ales m\u00e1s limpias a la optimizaci\u00f3n impulsada por IA.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE INCREMENTALIDAD<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g 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13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_f9a4b9de2b1ac5c123b873964bb0a015\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Descubre qu\u00e9 est\u00e1 impulsando realmente                                     <span class=\"section-header-block__accent\">el rendimiento <\/span>\n                                                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">En un entorno de recorridos multitouch y solapamiento de medios, la incrementalidad es la forma m\u00e1s fiable de entender qu\u00e9 est\u00e1 generando resultados reales. Utilizamos marcos de experimentaci\u00f3n rigurosos \u2014desde tests geogr\u00e1ficos hasta grupos de control a nivel de audiencia\u2014 para aislar el impacto causal y ayudar a los responsables de marketing a tomar decisiones de inversi\u00f3n m\u00e1s inteligentes, basadas en evidencia y no en supuestos ni en resultados de caja negra.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_f1ae3fb399e859a87a6c7ce472f28137\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">A\u00edsla el verdadero impacto de cada canal<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\"> Ve m\u00e1s all\u00e1 de la correlaci\u00f3n demostrando el efecto causal de un canal, campa\u00f1a o t\u00e1ctica espec\u00edfica a trav\u00e9s de experimentos controlados.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Fingers typing on a smartphone screen in a dark setting with purple and blue lighting.\"  aria-label=\"Fingers typing on a smartphone screen in a dark setting with purple and blue lighting.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/bf8b78565589221dc4e9d75c3ba64dbc2805ce7c-2.jpg');\" role=\"img\" aria-label=\"Fingers typing on a smartphone screen in a dark setting with purple and blue lighting.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Valida el rendimiento en condiciones reales <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\"> Mide el valor incremental de las campa\u00f1as en escenarios de mercado reales, capturando efectos que los modelos o la atribuci\u00f3n tradicional no pueden revelar.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Un hombre con gafas y una chaqueta azul claro presenta un plan de pruebas de incrementalidad frente a una pantalla. Hay sillas en el fondo y una mesa a la derecha.\"  aria-label=\"Un hombre con gafas y una chaqueta azul claro presenta un plan de pruebas de incrementalidad frente a una pantalla. Hay sillas en el fondo y una mesa a la derecha.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/745fa3443a2e4464203cf54d588730e5cad11cb0-scaled-1.jpg');\" role=\"img\" aria-label=\"Un hombre con gafas y una chaqueta azul claro presenta un plan de pruebas de incrementalidad frente a una pantalla. Hay sillas en el fondo y una mesa a la derecha.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Gu\u00eda optimizaciones \u00e1giles<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Convierte los resultados de los tests en ajustes accionables: optimiza inversi\u00f3n, segmentaci\u00f3n y creatividades seg\u00fan los incrementos comprobados.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Acelera los ciclos de aprendizaje <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Utiliza los insights de incremental lift para orientar optimizaciones y agilizar decisiones de go\/no-go. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2> Donde la experimentaci\u00f3n se une con la evidencia<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW78565032 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78565032 BCX0\">Nuestras capacidades en pruebas de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78565032 BCX0\">incrementalidad<\/span><span class=\"NormalTextRun SCXW78565032 BCX0\"> est\u00e1n dise\u00f1adas para aislar el verdadero impacto del marketing con rigor cient\u00edfico.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW78565032 BCX0\"><span class=\"SCXW78565032 BCX0\"> <\/span><br class=\"SCXW78565032 BCX0\" \/><\/span><span class=\"TextRun SCXW78565032 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78565032 BCX0\">Ya sea que est\u00e9s lanzando un nuevo canal, ajustando tu mezcla de medios o validando un cambio estrat\u00e9gico, aplicamos experimentaci\u00f3n estructurada para separar correlaci\u00f3n de causalidad, ayud\u00e1ndote a actuar con claridad, no con conjeturas.<\/span><\/span><span class=\"EOP SCXW78565032 BCX0\" data-ccp-props=\"{\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>HABLEMOS DE INCREMENTALIDAD <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                     Testeo geogr\u00e1fico (Geo-based testing)                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Ejecuta experimentos a nivel de mercado dividiendo regiones geogr\u00e1ficas en grupos expuestos y de control. Ideal para campa\u00f1as de medios o activaciones de marca a gran escala, este enfoque te da visibilidad sobre el incremento real en \u00e1reas definidas sin necesidad de datos personales.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Dise\u00f1o de Audience Holdouts                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Segmenta y excluye parte de tu audiencia objetivo para medir el efecto real de la campa\u00f1a. Nuestros marcos estructurados de holdout muestran lo que ocurre cuando un usuario ve (o no ve) tu mensaje, ayud\u00e1ndote a cuantificar el impacto real.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    C\u00e1lculo del Incremental Lift                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                No solo realizamos tests, los analizamos con precisi\u00f3n. Nuestros c\u00e1lculos de lift tienen en cuenta el ruido, los sesgos y las l\u00edneas base naturales para ofrecer una medici\u00f3n exacta y accionable del verdadero rendimiento de tu campa\u00f1a.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Experimentaci\u00f3n multicanal                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Cuando las t\u00e1cticas se solapan, el testeo se complica. Dise\u00f1amos experimentos que eval\u00faan la interacci\u00f3n entre plataformas, ayud\u00e1ndote a entender no solo si algo funcion\u00f3, sino tambi\u00e9n c\u00f3mo los canales se potencian o se diluyen entre s\u00ed.                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2> Integraci\u00f3n perfecta para maximizar el impacto <\/h2>\n            <p>Las pruebas de incrementalidad son m\u00e1s poderosas cuando est\u00e1n integradas en toda tu estrategia de marketing. \r\nPor eso, las incorporamos en la planificaci\u00f3n de medios, el an\u00e1lisis de rendimiento y los marcos de medici\u00f3n para revelar qu\u00e9 impulsa realmente el crecimiento. \r\n\u00bfEl resultado? Segmentaci\u00f3n m\u00e1s precisa, inversi\u00f3n m\u00e1s eficiente y decisiones m\u00e1s claras a lo largo de todo el funnel. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>IMPULSA TU RENDIMIENTO CON\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/medicion-y-optimizacion\/mmm\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Media Mix Modeling <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/proove.dacgroup.com\/es\/servicios\/attribution\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Attribution Modeling <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/medios-de-pago\/medios-digitales\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Medios Digitales <\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VER TODOS LOS SERVICIOS<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Y podemos Proove-arlo <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Desmontando los mitos del Marketing Mix Modeling<\/h3>                <p><ul><li><span class=\"NormalTextRun SCXW163322225 BCX0\"><span class=\"NormalTextRun SCXW178490053 BCX0\">Hoy, la mayor\u00eda de las marcas considera el MMM una herramienta esencial dentro de su <\/span><span class=\"NormalTextRun SCXW178490053 BCX0\">plan de anal\u00edt<\/span><span class=\"NormalTextRun SCXW178490053 BCX0\">ica<\/span><span class=\"NormalTextRun SCXW178490053 BCX0\">, pero muchas veces se malinterpreta su verdadero alcance.<\/span><br \/><\/span><\/li><li><span class=\"NormalTextRun SCXW178490053 BCX0\">Descubre los mitos detr\u00e1s del MMM y antic\u00edpate con nuestro <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178490053 BCX0\">white<\/span><span class=\"NormalTextRun SCXW178490053 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178490053 BCX0\">paper<\/span><span class=\"NormalTextRun SCXW178490053 BCX0\"> exclusivo y gratuito.<\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>DESCARGAR EL WHITE PAPER<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_fcc7bc4843cc04d3b433745e58a95df3\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" aria-label=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_9bbbd3e648d4784ab809832b36d25646\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                             Nuestra infraestructura de rendimiento                                                     <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    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class=\"proove-cta-description\">Convierte los datos desaprovechados en impacto real. Hablemos y generemos un cambio tangible. <\/p>\n            \n                            <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" \n                   class=\"proove-cta-button btn_primary-filled_white_hand\" \n                   target=\"_blank\">\n                    <div> \u00daNETE A PROOVE<\/div>\n                    <svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M27.694 20.6003C27.589 20.7165 27.463 20.8106 27.322 20.877C25.861 21.5251 22.021 23.2382 17.914 25.1598C16.428 25.8705 14.877 26.428 13.282 26.8237C12.214 27.0754 11.102 27.0574 10.043 26.7706C8.983 26.4839 8.009 25.9374 7.204 25.1788C6.431 24.4539 5.831 23.5563 5.454 22.5563C5.077 21.5563 4.932 20.4806 5.03 19.414L6.145 8.0738C6.193 7.5824 6.438 7.1326 6.821 6.83C7.204 6.5277 7.692 6.3989 8.171 6.4741C8.614 6.5445 9.014 6.7842 9.291 7.1446C9.567 7.505 9.698 7.9592 9.658 8.4146L9.201 13.4934C9.175 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