{"id":157853,"date":"2026-02-09T12:11:28","date_gmt":"2026-02-09T17:11:28","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=157853"},"modified":"2026-04-01T16:41:08","modified_gmt":"2026-04-01T21:41:08","slug":"medicion-y-optimizacion","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/medicion-y-optimizacion\/","title":{"rendered":"Measurement Optimization"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Measurement-Optimization.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Measurement-Optimization-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Measurement-Optimization.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Medici\u00f3n y optimizaci\u00f3n basadas en IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Impulsamos la capacidad de tu marca para evaluar la eficacia del marketing, alinear la inversi\u00f3n en medios y tomar decisiones m\u00e1s inteligentes, combinando herramientas, modelos y estrategias avanzadas con datos de rendimiento, visualizaciones claras e insights accionables.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE MEDICI\u00d3N <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path 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                      <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Medici\u00f3n y optimizaci\u00f3n basadas en IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Impulsamos la capacidad de tu marca para evaluar la eficacia del marketing, alinear la inversi\u00f3n en medios y tomar decisiones m\u00e1s inteligentes, combinando herramientas, modelos y estrategias avanzadas con datos de rendimiento, visualizaciones claras e insights accionables.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>HABLEMOS DE MEDICI\u00d3N <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g 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13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_df7c20acfc28914f53c17caf095b8502\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Claves para entender                                    <span class=\"section-header-block__accent\">  el rendimiento<\/span>\n                                                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">En un entorno impulsado por el rendimiento, comprender qu\u00e9 funciona \u2014y por qu\u00e9\u2014 es la base del crecimiento escalable. Conectamos la inversi\u00f3n en medios con los resultados de negocio mediante modelizaci\u00f3n anal\u00edtica, experimentaci\u00f3n, enfoques de atribuci\u00f3n y dashboards. Ya sea en la optimizaci\u00f3n de presupuestos o en la validaci\u00f3n de t\u00e1cticas, ayudamos a los equipos a responder con confianza a sus principales preguntas de rendimiento, al tiempo que generamos se\u00f1ales m\u00e1s s\u00f3lidas para la optimizaci\u00f3n impulsada por IA.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_57a8966a71a2485a57d0f20c1374e8f7\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Calcula el ROI y muestra su impacto real <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Favorece sinergias entre equipos y justifica la inversi\u00f3n mediante marcos de medici\u00f3n s\u00f3lidos basados en resultados.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Dos personas sentadas conversando sobre un panel de visualizaci\u00f3n de datos mostrado en la pantalla de un ordenador port\u00e1til en un entorno de oficina.\"  aria-label=\"Dos personas sentadas conversando sobre un panel de visualizaci\u00f3n de datos mostrado en la pantalla de un ordenador port\u00e1til en un entorno de oficina.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/02e58b3b03576d550bd62da44ad548949d639914-2.jpg');\" role=\"img\" aria-label=\"Dos personas sentadas conversando sobre un panel de visualizaci\u00f3n de datos mostrado en la pantalla de un ordenador port\u00e1til en un entorno de oficina.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Toma decisiones basadas en datos en tiempo real <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Los dashboards ofrecen insights a tiempo real lo que te permitir\u00e1 optimizar los presupuestos y ajustar las campa\u00f1as de forma din\u00e1mica. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A person browsing a shopping website on a smartphone.\"  aria-label=\"A person browsing a shopping website on a smartphone.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/e38040f1ac5705e88c357eb8ed5c2af3f09a679c-1.jpg');\" role=\"img\" aria-label=\"A person browsing a shopping website on a smartphone.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Ve m\u00e1s all\u00e1 de las m\u00e9tricas superficiales<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Cambia el foco de las m\u00e9tricas por aquellas que muestran el verdadero impacto empresarial. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Optimiza para el crecimiento sostenido <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Utiliza modelizaci\u00f3n, incrementalidad y testeo para identificar las estrategias que generan crecimiento a largo plazo.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Maximiza tus resultados <\/h2>\n\n                        <div class=\"large-description\"><p><span data-contrast=\"auto\">Gracias a nuestra experiencia en anal\u00edtica y <\/span><span data-contrast=\"auto\">reporting<\/span><span data-contrast=\"auto\">, y al an\u00e1lisis creativo como uno de los pilares de nuestro <\/span><span data-contrast=\"auto\">Outcome<\/span><span data-contrast=\"auto\"> <\/span><span data-contrast=\"auto\">Engine<\/span><span data-contrast=\"auto\">, sabemos qu\u00e9 preguntas plantear a los datos. <\/span><span data-ccp-props=\"{\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><p><span data-contrast=\"auto\">A trav\u00e9s de nuestras capacidades estrat\u00e9gicas, ayudamos a centrar el an\u00e1lisis en la informaci\u00f3n que refleja el progreso real, evitando m\u00e9tricas que solo generan ruido.<\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>HABLEMOS DE MEDICI\u00d3N <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Modelos de atribuci\u00f3n                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Analiza el impacto de la inversi\u00f3n del plan de medios a lo largo del recorrido del consumidor para, mediante modelos de atribuci\u00f3n, identificar los canales m\u00e1s eficientes y redistribuir la inversi\u00f3n hacia los que generan mayor contribuci\u00f3n al negocio.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Media Mix Modeling (MMM)                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Analiza el impacto real de las distintas t\u00e1cticas de marketing utilizando modelos estad\u00edsticos avanzados. \r\nBasado en los cuatro pilares \u2014producto, precio, distribuci\u00f3n y promoci\u00f3n\u2014, el <a href=\"\/es\/servicios\/medicion-y-optimizacion\/mmm\/\">MMM<\/a> permite tomar decisiones de marketing m\u00e1s informadas y escalables.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Pruebas de incrementalidad                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                En un entorno multicanal, aislar el impacto real es esencial. \r\nLas <a href=\"\/es\/servicios\/medicion-y-optimizacion\/analisis-de-incrementalidad\/\">pruebas de incrementalidad<\/a> comparan grupos expuestos y de control para medir el lift generado por anuncios o canales espec\u00edficos, ideal para testear nuevas t\u00e1cticas con confianza.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Optimizaci\u00f3n presupuestaria                                  <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Una vez que sabes qu\u00e9 funciona (y por qu\u00e9), puedes alinear los presupuestos para maximizar la efectividad. Proove Ayuda a los equipos a medir, modelar y reasignar la inversi\u00f3n para obtener m\u00e1s de cada euro invertido.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Integraci\u00f3n perfecta para maximizar el impacto <\/h2>\n            <p>La medici\u00f3n es m\u00e1s poderosa cuando forma parte de todo lo que haces. \r\nEn Proove, integramos la medici\u00f3n y la optimizaci\u00f3n en toda la oferta full-funnel de DAC, transformando los datos de anal\u00edtica web, rendimiento de medios y comportamiento del cliente en insights estrat\u00e9gicos que impulsan resultados en todos los canales. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>IMPULSA TU RENDIMIENTO CON\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/proove.dacgroup.com\/es\/servicios\/ia-datos-inteligencia-conversacional\/business-intelligence\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Business Intelligence<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/proove\/analitica-predictiva\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Data Science<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/estrategia-digital\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Estrategia Digital <\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div> VER TODOS LOS SERVICIOS<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        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<source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Desmontando los mitos del Marketing Mix Modeling (MMM)<\/h3>                <p><ul><li><span class=\"TextRun SCXW192461289 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192461289 BCX0\">Hoy, la mayor\u00eda de las marcas considera el MMM una herramienta esencial en su kit <\/span><span class=\"NormalTextRun SCXW192461289 BCX0\">de anal\u00edtica<\/span><span class=\"NormalTextRun SCXW192461289 BCX0\">, pero a menudo se malinterpreta su verdadero alcance.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192461289 BCX0\"><span class=\"SCXW192461289 BCX0\"> <\/span><br class=\"SCXW192461289 BCX0\" \/><\/span><\/li><li><span class=\"TextRun SCXW227021265 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227021265 BCX0\">Descubre los mitos del MMM y antic\u00edpate con nuestro <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW227021265 BCX0\">white<\/span><span class=\"NormalTextRun SCXW227021265 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW227021265 BCX0\">paper<\/span><span class=\"NormalTextRun SCXW227021265 BCX0\"> exclusivo y gratuito.<\/span><\/span><span class=\"EOP SCXW227021265 BCX0\" data-ccp-props=\"{\"335559738\":240,\"335559739\":240}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div> DESCARGAR EL WHITE PAPER <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6cb22f74e10876b9325e5be5bd76d683\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/el-impacto-incremental-de-la-analitica-estrategia-revolucionaria-o-truco-de-marketing\/\" aria-label=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"El impacto incremental de la anal\u00edtica: \u00bfEstrategia revolucionaria o truco de marketing?\" \/>\n                    <\/a>\n        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