{"id":1569,"date":"2024-08-22T17:26:37","date_gmt":"2024-08-22T22:26:37","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=1569"},"modified":"2026-07-21T11:42:46","modified_gmt":"2026-07-21T16:42:46","slug":"vision-estrategica-audiencia-mercado","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/vision-estrategica-audiencia-mercado\/","title":{"rendered":"Audiencias y go-to market"},"content":{"rendered":"\n\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-strategy-audience-market.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-strategy-audience-market-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-m-strategy-audience-market.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\">Servicios<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/\">Estrategia<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                                    Audiencias y market insights                            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Accede a insights clave sobre tus audiencias para desarrollar estrategias digitales basadas en datos, dise\u00f1adas para destacar en todos los \u00e1mbitos.<\/p>            <\/div>\n        \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>HABLEMOS DE INSIGHTS ESTRAT\u00c9GICAS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 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\n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                                    Audiencias y market insights                            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Accede a insights clave sobre tus audiencias para desarrollar estrategias digitales basadas en datos, dise\u00f1adas para destacar en todos los \u00e1mbitos.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>HABLEMOS DE INSIGHTS ESTRAT\u00c9GICAS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 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15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section 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servicio de DAC <\/span>\n                <\/option>\n                            <option value=\"#text-image-2\">\n                    <span class=\"abm-jump-to-list__option-label\">Proyectos de audience y market research<\/span>\n                <\/option>\n                            <option value=\"#faq\">\n                    <span class=\"abm-jump-to-list__option-label\">Preguntas frecuentes<\/span>\n                <\/option>\n                    <\/select>\n\n        <ul class=\"abm-jump-to-list__values\">\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#services\">\n                    Nuestras capacidades en audience y market research                 <\/a>\n                <\/li>\n                            <li class=\"abm-jump-to-list__value\">\n                <a href=\"#services-carousel\">\n                    Nuestra experiencia                <\/a>\n                <\/li>\n                            <li 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padding60\">\n        \n        <div>\n            <h2>Datos que generan insights para desarrollar estrategias diferenciadoras<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Los datos nos permiten conocer mejor a nuestras audiencias y el funcionamiento del mercado, proporcionando insights clave para definir e impulsar decisiones estrat\u00e9gicas. Sin embargo, descubrir estas claves puede ser complejo. El equipo de DAC te ayudar\u00e1 a extraer y analizar datos complejos para identificar y entender mejor a tus clientes y el mercado, revelando tendencias y oportunidades clave que impulsen los resultados de tu negocio.<\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_white_hand\" >\n                <div>HABLEMOS DE ESTRATEGIA DE CONTENIDOS  <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Creaci\u00f3n de perfiles de audiencias                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Analizamos a fondo datos demogr\u00e1ficos, comportamientos e intereses, utilizando tanto data propia como de terceros, e incluso entrevistas one-to-one. As\u00ed, creamos perfiles de audiencia espec\u00edficos que nos permiten ser m\u00e1s precisos en nuestras estrategias de marketing.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Insights estrat\u00e9gicos sobre la relaci\u00f3n marca-audiencia                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Disponer de informaci\u00f3n sobre c\u00f3mo interact\u00faan las audiencias con tu marca en los diferentes puntos de contacto es fundamental. Estos conocimientos nos permitir\u00e1n ajustar nuestras estrategias para generar un mayor valor en todas las etapas del viaje del consumidor.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    An\u00e1lisis de las audiencias locales                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Analizamos la demograf\u00eda local y los comportamientos de los consumidores dentro de determinadas \u00e1reas geogr\u00e1ficas para elaborar estrategias muy espec\u00edficas. Este enfoque nos ayuda a mejorar el posicionamiento local de las marcas y garantiza que las campa\u00f1as se ajusten con precisi\u00f3n a las necesidades, y peculiaridades, de cada contexto local.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    An\u00e1lisis del mercado y competidores                                  <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Entender el panorama competitivo y anticiparse a los movimientos del mercado es fundamental. Con nuestro expertise, podemos identificar oportunidades que ayuden a aumentar la cuota de mercado de tu marca y a crear ventajas competitivas.                              <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-5\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-5\" aria-expanded=\"false\" aria-controls=\"collapse-5\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Nuestro approach Brand to Local                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-5\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-5\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Con nuestro enfoque Brand to Local y la tecnolog\u00eda exclusiva de DAC, podemos desarrollar estrategias que potencian el discurso global de la marca y lo adaptan a contextos locales. Esto nos permite implementar experiencias personalizadas y altamente localizadas para cada segmento de la audiencia.                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section id=\"info-banner\" class=\"info-banner-block\" style=\"background-color:rgb(249,228,192);\">\n    <div class=\"info-banner-block__inner container padding60\">\n        <div class=\"info-banner-block__content\">\n                            <span class=\"info-banner-block__header\">Inteligencia de audiencias \u2022 An\u00e1lisis del comportamiento \u2022 Precisi\u00f3n en la segmentaci\u00f3n<\/span>\n            \n                            <h2 class=\"info-banner-block__title\">La IA convierte los datos en insights accionables<\/h2>\n            \n                            <div class=\"info-banner-block__description\"><p>Aprovechando las capacidades de inteligencia de audiencias de DAC, la IA analiza patrones de comportamiento y din\u00e1micas de mercado para descubrir oportunidades de segmentaci\u00f3n y orientar decisiones de posicionamiento con mayor precisi\u00f3n.<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"info-banner-block__image\">\n                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Ai-banner-img-strategy-1.png\" alt=\"\" \/>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n    <style>\n        :root {\n            --dots-color: #faa41a;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a744a2b04bea\"]\n        {\n            color:#faa41a !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        <strong>Convierte los datos en insights estrat\u00e9gicos <\/strong> gracias al expertise del equipo de DAC                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/stat-marketing-leadership.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/stat-marketing-leadership.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/stat-marketing-leadership.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/stat-marketing-leadership.jpg\"\n                alt=\"Agencia independiente\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a744a2b04bea\" style=\"text-align: center\">Agencia independiente<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Con m\u00e1s de 50 a\u00f1os de experiencia generando estrategias de marketing orientadas a mejorar los resultados de negocio de compa\u00f1\u00edas de diferentes sectores.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/award-perfomance-marketing.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/award-perfomance-marketing.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/award-perfomance-marketing.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/award-perfomance-marketing.jpg\"\n                alt=\"Performance Marketing Awards\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a744a2b04bea\" style=\"text-align: center\">Premio al Mejor Equipo en Marketing de Performance<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Un equipo de expertos multidisciplinares capaces de desarrollar estrategias hol\u00edsticas orientadas a maximizar la performance.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/award-US-agency-awards.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/award-US-agency-awards.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/award-US-agency-awards.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/award-US-agency-awards.jpg\"\n                alt=\"Agencia de Marketing del A\u00f1o\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a744a2b04bea\" style=\"text-align: center\">Agencia de Marketing del A\u00f1o<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Comprometidos con la excelencia y con la consecuci\u00f3n de resultados significativos para nuestros clientes.  <\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"text-image\" class=\"text-image-block  light_blue image-full- layout-one\">\n    <div class=\"container max-1448 padding60\">\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\"\n                alt=\"Iris Laptop logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                        <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Estrategias de marketing optimizadas con plataformas tecnol\u00f3gicas impulsadas por IA<\/h3>                <p><p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">IRIS, nuestra suite de tecnolog\u00eda de marketing digital integrada y potenciada por IA, combinada con el expertise del equipo multidisciplinario de DAC, es la f\u00f3rmula ideal para construir estrategias que anticipen retos e impulsen el crecimiento de tu negocio.<\/span><\/p><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/iris\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLORA IRIS<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    <style>\n        :root {\n            --dots-color: #faa41a;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a744a2b25019\"]\n        {\n            color:#faa41a !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel-2\" class=\"\">\n\n    <div class=\"services-carousel  light_blue small\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Tecnolog\u00eda propia dise\u00f1ada para obtener los mejores resultados                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"blue\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\"\n                alt=\"Total SERP logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a744a2b25019\" style=\"text-align: left\">TotalSERP<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Organiza estrategias de b\u00fasqueda cohesionadas para dominar en las b\u00fasquedas de pago, org\u00e1nicas y locales.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\"\n                alt=\"transparensee logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a744a2b25019\" style=\"text-align: left\">TransparenSEE<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Gestiona, controla y optimiza sin esfuerzo los datos de los listados locales en todos los sitios.  <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\"\n                alt=\"gaurdrail\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a744a2b25019\" style=\"text-align: left\">Guardrail<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Aumenta la productividad de la IA racionalizando las interacciones y maximizando la eficacia.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\"\n                alt=\"highlander\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"6a744a2b25019\" style=\"text-align: left\">Highlander<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Agiliza los an\u00e1lisis y los informes, mejorando la toma de decisiones en todos los canales de marketing.<\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                            <div class=\"services-carousel__cta\">\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLORE NUESTRA TECNOLOG\u00cdA<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                <\/div>\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"services-2\" class=\"services-section text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        \n                <div class=\"left-column\">\n\n                    <h2>Generamos sinergias a trav\u00e9s de la integraci\u00f3n<\/h2>\n        \n                    <p>Los insights estrat\u00e9gicos proporcionan claves para desarrollar estrategias hol\u00edsticas que impactan en todas las fases del funnel del consumidor, con el objetivo de lograr resultados significativos tanto a nivel de marca como de negocio.<\/p>\n            <\/div>\n    \n        \n        <div class=\"right-column\">\n\n                            <h3>SERVICIOS COMPLEMENTARIOS<\/h3>\n            \n            \n                <div class=\"services-accordion\" id=\"services-list-accordion\">\n\n                    \n                    <div class=\"service-item strategy\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/es\/servicios\/estrategia-de-contenidos\/\"\n                                        class=\"position-relative d-inline-flex strategy\"\n                                        target=\"_self\"\n                                    >Content Strategy<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item full_funnel_media\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/es\/servicios\/medios-digitales\/\"\n                                        class=\"position-relative d-inline-flex full_funnel_media\"\n                                        target=\"_self\"\n                                    >Digital Media<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item analytics\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/es\/servicios\/inteligencia-empresarial\/\"\n                                        class=\"position-relative d-inline-flex analytics\"\n                                        target=\"_self\"\n                                    >Business Intelligence<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                <\/div>\n\n            \n                            <a\n                    href=\"https:\/\/www.dacgroup.com\/es\/servicios\/\"\n                    class=\"btn_primary-filled_white_hand\"\n                    target=\"\"\n                >\n                    <div>VER TODOS LOS SERVICIOS<\/div>\n                    <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n<\/svg>                <\/a>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"text-image-2\" class=\"text-image-block  light_grey image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Strategic insights in action<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/content-strat-feature-01.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/content-strat-feature-01.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/content-strat-feature-01.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/content-strat-feature-01.png\"\n                alt=\"\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                        <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Una calle de doble sentido no explorada: Conoce a tu p\u00fablico para que te conozcan a ti<\/h3>                <p><p><span class=\"TextRun SCXW87968490 BCX0\" lang=\"EN-CA\" data-contrast=\"auto\" xml:lang=\"EN-CA\"><span class=\"NormalTextRun SCXW87968490 BCX0\">Elimina el ruido de la sobrecarga publicitaria actual <\/span><span class=\"NormalTextRun SCXW87968490 BCX0\">comprendiendo a tu audiencia<\/span><span class=\"NormalTextRun SCXW87968490 BCX0\"> de verdad. Descubre c\u00f3mo el conocimiento profundo de los comportamientos y preferencias de los consumidores permite a las marcas crear contenidos espec\u00edficos que resuenan, creando conexiones m\u00e1s fuertes y duraderas. <\/span><\/span><\/p><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/insights\/blog\/strategy\/a-two-way-street-not-explored-knowing-your-audience-so-that-they-can-fully-know-you\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>LEER EL ART\u00cdCULO<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"faq\" class=\"faq-block\">\n    <div class=\"faq-block__inner\">\n        <div class=\"faq-block__heading-wrap\">\n            <h2 class=\"faq-block__heading\">FAQ<\/h2>\n        <\/div>\n\n        <div class=\"accordion faq-block__accordion\" id=\"faq-accordion-faq\">\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-1\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button \"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-1\"\n                            aria-expanded=\"true\"\n                            aria-controls=\"faq-accordion-faq-collapse-1\"\n                        >\n                            <span class=\"faq-block__question\">En un mercado definido por la fragmentaci\u00f3n y la incertidumbre, \u00bfqu\u00e9 debe resolver una estrategia de audiencia moderna?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-1\"\n                        class=\"accordion-collapse collapse show\"\n                        aria-labelledby=\"faq-accordion-faq-heading-1\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Una <a href=\"https:\/\/www.dacgroup.com\/es\/services\/strategy\/digital-strategy\/\">estrategia de audiencia moderna<\/a> debe reflejar c\u00f3mo las personas descubren, eval\u00faan y eligen las marcas en la actualidad. El consumo de medios est\u00e1 fragmentado, las decisiones se ven influidas por la IA, los creadores de contenido, las rese\u00f1as y las recomendaciones de otros usuarios, y los recorridos de compra rara vez siguen un camino lineal. El enfoque de DAC conecta el conocimiento de la audiencia con la intenci\u00f3n, las emociones, el contexto local, el comportamiento en cada canal y las oportunidades de conversi\u00f3n, ayudando a las marcas a comprender no solo a qui\u00e9n dirigirse, sino tambi\u00e9n c\u00f3mo se construye la influencia a lo largo de todo el recorrido del cliente.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-2\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-2\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-2\"\n                        >\n                            <span class=\"faq-block__question\">\u00bfQu\u00e9 papel deber\u00edan desempe\u00f1ar los datos propios en un contexto en el que el comportamiento de la audiencia es cada vez m\u00e1s dif\u00edcil de predecir?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-2\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-2\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>La <a href=\"https:\/\/www.dacgroup.com\/es\/services\/analytics\/business-intelligence\/\">inteligencia de audiencias basada en datos propios<\/a> proporciona a las marcas una base m\u00e1s s\u00f3lida y sostenible a medida que las se\u00f1ales de terceros pierden relevancia y los recorridos de los consumidores se vuelven m\u00e1s dif\u00edciles de interpretar. Su valor reside en conectar el comportamiento real de los clientes con la b\u00fasqueda, los medios, el CRM, la anal\u00edtica, las se\u00f1ales de confianza y el rendimiento de cada ubicaci\u00f3n. Esto ofrece una visi\u00f3n m\u00e1s completa de los factores que impulsan la acci\u00f3n en un entorno de canales fragmentados y ayuda a las marcas a tomar decisiones m\u00e1s acertadas sobre segmentaci\u00f3n, personalizaci\u00f3n, inversi\u00f3n y valor del cliente.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-3\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-3\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-3\"\n                        >\n                            <span class=\"faq-block__question\">\u00bfQu\u00e9 deber\u00edan saber las marcas sobre sus audiencias de mayor valor que la mayor\u00eda de los informes de las agencias nunca llegan a revelar?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-3\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-3\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Los <a href=\"https:\/\/www.dacgroup.com\/es\/services\/strategy\/content-strategy\/\">conocimientos de audiencia de mayor valor<\/a> deben revelar qu\u00e9 lleva realmente a los clientes a elegir una marca, no solo qu\u00e9 los hace accesibles. Esto implica comprender la intenci\u00f3n, las motivaciones, las barreras, las se\u00f1ales de rentabilidad, el contexto local y la influencia de las rese\u00f1as, los creadores de contenido, las respuestas generadas por IA y las recomendaciones de otros usuarios. Para las marcas con un enfoque \u201cBrand-to-local\u201d, estos conocimientos ayudan a conectar la estrategia nacional de audiencias con la realidad de cada mercado, para que los mensajes, los medios y los contenidos se centren en los clientes con mayor potencial de impulsar el crecimiento.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-4\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-4\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-4\"\n                        >\n                            <span class=\"faq-block__question\">\u00bfC\u00f3mo ser\u00eda un proceso de conocimiento del mercado m\u00e1s s\u00f3lido para una marca que intenta crecer de manera eficiente?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-4\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-4\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Los <a href=\"https:\/\/www.dacgroup.com\/es\/services\/paid-media\/digital-media\/\">procesos de conocimiento del mercado<\/a> deben unificar datos de rendimiento local, clientes, competidores, b\u00fasquedas, medios, negocio y ubicaciones para ofrecer una visi\u00f3n clara de d\u00f3nde existen las oportunidades de crecimiento m\u00e1s realistas. Los enfoques m\u00e1s s\u00f3lidos conectan se\u00f1ales con distintos niveles de granularidad geogr\u00e1fica, desde patrones nacionales y regionales hasta oportunidades por mercado, establecimiento, \u00e1rea comercial o c\u00f3digo postal. Esto ayuda a las marcas con un enfoque \u201cBrand-to-local\u201d a priorizar audiencias, mercados, mensajes e inversi\u00f3n en medios con mucha mayor precisi\u00f3n.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-faq-heading-5\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-faq-collapse-5\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-faq-collapse-5\"\n                        >\n                            <span class=\"faq-block__question\">\u00bfPuede un marco de audiencias orientar de forma realista las decisiones sobre medios, mensajes e inversi\u00f3n en todos los canales?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-faq-collapse-5\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-faq-heading-5\"\n                        data-bs-parent=\"#faq-accordion-faq\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Un <a href=\"https:\/\/www.dacgroup.com\/es\/services\/analytics\/web-analytics\/\">marco de audiencia multicanal<\/a> deber\u00eda ayudar a las marcas a planificar en torno a las personas, no a las plataformas. A medida que el consumo de medios se fragmenta entre b\u00fasquedas, redes sociales, streaming, retail media, experiencias locales y descubrimiento asistido por IA, las definiciones de audiencia propias de cada plataforma se vuelven r\u00e1pidamente limitantes. Un marco m\u00e1s s\u00f3lido unifica la actividad de medios de pago, org\u00e1nica, local, CRM y contenidos en torno a necesidades compartidas de la audiencia, se\u00f1ales de intenci\u00f3n e indicadores de valor, permitiendo al mismo tiempo adaptar la ejecuci\u00f3n por canal, mercado y momento de decisi\u00f3n.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"featured-articles\" class=\"featured-articles-block layout-2\">\n    <div class=\"container\">\n    <h2><\/h2>        <div class=\"featured-articles-grid\">\n                            \n                                            <div class=\"featured-article\">\n                                                            <div class=\"featured-article-image\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Blog-articles-Banners-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Blog-articles-Banners-1-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Blog-articles-Banners-1-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Blog-articles-Banners-1-1.png\"\n                alt=\"reviews\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                        <div class=\"featured-article-content\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/insights\/blog\/strategy\/autenticidad-creatividad-interactividad-como-adaptar-los-contenidos-a-la-generacion-z\/\"\n                                       target=\"_self\">\n                                        <h3 class=\"ps-4 ps-lg-0\">Autenticidad, creatividad, interactividad: \u00bfC\u00f3mo adaptar los contenidos a la Generaci\u00f3n Z?<\/h3>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                    \n                                            <div class=\"featured-article\">\n                                                            <div class=\"featured-article-image\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-1-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-1-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-1-768x384.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Blog-articles-Banners-1-480x240.png\"\n                alt=\"Humanos o IA: \u00bfqui\u00e9n produce los mejores perfiles? \u202f\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                        <div class=\"featured-article-content\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/insights\/blog\/strategy\/humanos-o-ia-quien-produce-los-mejores-perfiles\/\"\n                                       target=\"_self\">\n                                        <h3 class=\"ps-4 ps-lg-0\">Humanos o IA: \u00bfqui\u00e9n produce los mejores perfiles? \u202f<\/h3>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                    \n                                    \n                                                        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"phrase-carousel\" class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Mejora tu alcance con campa\u00f1as media-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Conecta con tus audiencias con estrategias local-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Toma decisiones data-forward para conseguir tus objetivos.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Impulsa resultados con enfoque performance-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Mejora tus resultados con innovaciones IA-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Eleva tu relevancia con soluciones brand-forward.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>Let&#8217;s move forward<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                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