{"id":152764,"date":"2025-11-14T13:38:12","date_gmt":"2025-11-14T18:38:12","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/series\/the-media-forward-series\/"},"modified":"2025-12-12T12:57:34","modified_gmt":"2025-12-12T17:57:34","slug":"the-media-forward-series","status":"publish","type":"series","link":"https:\/\/www.dacgroup.com\/es\/descubre\/series\/the-media-forward-series\/","title":{"rendered":"The Media Forward Series\u00a0"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center\" style=\"background-color: #171616;\">\n    <header data-role=\"series-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/\">Descubre<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/series\/\">Series<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col \">\n                <span class=\"d-block title-decorator\">\n                    SERIES                <\/span>\n                <h1 class=\"title my-0 \">\n                    The Media Forward Series                <\/h1>\n\n                                                        <p class=\"description\">\n                                            Antic\u00edpate al ma\u00f1ana: la \u00fanica serie que analiza las tendencias clave en medios, inteligencia artificial y crecimiento de marca.                                         <\/p>\n\n                                        <p class=\"date\">\n                                            <span>\n                                                <svg 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4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#ffff\" \/>\n                                                <\/svg>\n                                            <\/span>\n\n                                            <span>\n                                                13 de noviembre de 2025                                            <\/span>\n                                        <\/p>\n\n                                        \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#series-video-block-1' data-scroll-position='top' class=\"btn_primary-filled_white_arrow smooth-scroll \"  >\n                        \n                        <div>Explora la serie <\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 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0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#A8A8A8\" \/>\n                                                        <\/svg>\n                                                    <\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/header>\n<\/section>\n\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section data-role=\"text-background\" id=\"text-background-69d3174c0b73c\" style=\"--componentTextColor: #171616; --componentBackgroundColor: #f47721;\">\n    <div class=\"text-content\">\n        <p style=\"text-align: left;\"><span data-contrast=\"auto\">Los\u00a0medios, la\u00a0tecnolog\u00eda\u00a0y\u00a0el\u00a0comportamiento\u00a0del\u00a0consumidor\u00a0est\u00e1n\u00a0<\/span><b><span data-contrast=\"auto\">convergiendo<\/span><\/b><span data-contrast=\"auto\">, y las\u00a0reglas\u00a0del marketing\u00a0est\u00e1n\u00a0siendo\u00a0reescritas<\/span><b><span data-contrast=\"auto\">\u00a0en\u00a0tiempo\u00a0real<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">La\u00a0<\/span><b><span data-contrast=\"auto\">IA<\/span><\/b><span data-contrast=\"auto\">\u00a0est\u00e1\u00a0transformando\u00a0el\u00a0descubrimiento. El\u00a0<\/span><b><span data-contrast=\"auto\">v\u00eddeo<\/span><\/b><span data-contrast=\"auto\">\u00a0est\u00e1\u00a0redefiniendo\u00a0la\u00a0atenci\u00f3n. La\u00a0<\/span><b><span data-contrast=\"auto\">estrategia<\/span><\/b><span data-contrast=\"auto\">\u00a0exige\u00a0agilidad. Y la\u00a0<\/span><b><span data-contrast=\"auto\">medici\u00f3n<\/span><\/b><span data-contrast=\"auto\"> ya\u00a0no se\u00a0trata\u00a0solo de\u00a0m\u00e9tricas.<\/span><\/p>\n<p style=\"text-align: left;\"><b><span data-contrast=\"auto\">The Media Forward Series<\/span><\/b><span data-contrast=\"auto\">\u00a0re\u00fane todo esto en\u00a0<\/span><b><span data-contrast=\"auto\">cuatro\u00a0insights\u00a0esenciales<\/span><\/b><span data-contrast=\"auto\">\u00a0que\u00a0transforman la manera en la que\u00a0las marcas\u00a0pueden crecer\u00a0en la era de la inteligencia artificial.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n    <\/div>\n<\/section>\n\n\n<section id=\"series-video-block-1\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        1. Forward in Search: Cuando las B\u00fasquedas se Convierten en Conversaciones                     <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>Explora c\u00f3mo la IA y los nuevos comportamientos de los usuarios est\u00e1n transformando la naturaleza misma de las b\u00fasquedas.<\/p>\n<ul>\n<li>C\u00f3mo las experiencias conversacionales y sin clics est\u00e1n redefiniendo la visibilidad.<\/li>\n<li>Por qu\u00e9 los modelos tradicionales de SEO ya no se adaptan a los h\u00e1bitos de descubrimiento actuales.<\/li>\n<\/ul>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/jwatson.png\"  style=\"object-fit: cover;\" alt=\"Jenna Watson\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Jenna Watson<\/p>\n                                    <p class=\"author-title\">VP Senior de Medios Digitales<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaPlaybookContent1-BlogBanner.png\" alt=\"\u00bfConoces a alguien que pueda estar interesado?\" \/>\n                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                                                            \u00bfConoces a alguien que pueda estar interesado?                                                    <\/h5>\n                        <p class=\"subtitle\">\n                                                            Comparte esto con tu comunidad                                                    <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <g clip-path=\"url(#clip0_7915_7290)\">\n                                    <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#525252\" \/>\n                                    <path d=\"M18.253 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2.09654V23.4807Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7295\">\n                                        <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0.172363 0.788635)\" \/>\n                                    <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                        <\/div>\n\n                        <div data-share=\"email\" class=\"box d-inline-flex align-items-center\" id=\"email\">\n                            <svg width=\"28.86\" height=\"18.62\" viewBox=\"0 0 26 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.4578 0.788635C24.8282 0.804486 25.178 0.96109 25.4334 1.22548C25.6889 1.48988 25.8302 1.84144 25.8275 2.20622V15.9271C25.8301 16.2915 25.6887 16.6426 25.4331 16.9063C25.1776 17.17 24.8278 17.3256 24.4578 17.3404H1.61321C1.23184 17.3404 0.866024 17.1916 0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#525252\" \/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/the-media-forward-series-when-search-becomes-conversation\/' class=\"btn_primary-filled_black_arrow  \"  >\n                        \n                        <div>Lee el blog<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"series-video-block-2\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        2. Forward in Video: El v\u00eddeo, un nuevo formato para las b\u00fasquedas\u00a0\u00a0                    <\/h2>\n\n                    <div class=\"video-content\">\n                        <p><span class=\"TextRun SCXW114835679 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114835679 BCX8\">Explora c\u00f3mo el v\u00eddeo de formato corto est\u00e1 transformando\u00a0<\/span><span class=\"NormalTextRun SCXW114835679 BCX8\">d\u00f3nde y c\u00f3mo los consumidores descubren marcas.<\/span><\/span><span class=\"EOP SCXW114835679 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW153225329 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW153225329 BCX8\">Plataformas como TikTok, YouTube Shorts y\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW153225329 BCX8\">Reels<\/span><span class=\"NormalTextRun SCXW153225329 BCX8\">\u00a0est\u00e1n redefiniendo el descubrimiento de marcas, productos e ideas, especialmente entre la Gen Z.<\/span><\/span><span class=\"EOP SCXW153225329 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW90428430 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90428430 BCX8\">Para\u00a0<\/span><span class=\"NormalTextRun SCXW90428430 BCX8\">potenciar su descubrimiento<\/span><span class=\"NormalTextRun SCXW90428430 BCX8\">, las marcas necesitan estrategias de video\u00a0<\/span><\/span><span class=\"TextRun SCXW90428430 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90428430 BCX8\">full-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW90428430 BCX8\">funnel<\/span><\/span><span class=\"TextRun SCXW90428430 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90428430 BCX8\">\u00a0que conecten con las audiencias all\u00ed donde hacen\u00a0<\/span><\/span><span class=\"TextRun SCXW90428430 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW90428430 BCX8\">scroll<\/span><\/span><span class=\"TextRun SCXW90428430 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90428430 BCX8\">.<\/span><\/span><span class=\"EOP SCXW90428430 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/fdelvecchio.jpg\"  style=\"object-fit: cover;\" alt=\"Felicia DelVecchio\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Felicia DelVecchio<\/p>\n                                    <p class=\"author-title\">Vicepresidente de Medios Digitales<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/Forward-in-Video-Media-Series.png\" alt=\"\u00bfConoces a alguien que pueda estar interesado?\" \/>\n                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                                                            \u00bfConoces a alguien que pueda estar interesado?                                                    <\/h5>\n                        <p class=\"subtitle\">\n                                                            Comparte esto con tu comunidad                                                    <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <g clip-path=\"url(#clip0_7915_7290)\">\n                                    <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#525252\" \/>\n                                    <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#525252\" \/>\n                                    <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7290\">\n                                        <rect width=\"24\" height=\"21.7886\" fill=\"white\" transform=\"translate(0.172363)\" \/>\n                                    <\/clipPath>\n                                <\/defs>\n                            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0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#525252\" \/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/la-serie-media-forward-el-video-un-nuevo-formato-para-las-busquedas\/' class=\"btn_primary-filled_black_arrow  \"  >\n                        \n                        <div>Lee el blog<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"series-video-block-3\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        3. Forward in Media Strategy: La agilidad como ventaja competitiva                     <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>Descubre c\u00f3mo una planificaci\u00f3n de medios flexible y en tiempo real permite a las marcas adaptarse al ritmo del mercado y a las expectativas cambiantes de las audiencias.<\/p>\n<ul>\n<li>C\u00f3mo la planificaci\u00f3n modular y los ciclos de optimizaci\u00f3n r\u00e1pida permiten a los equipos ajustar creatividad, inversi\u00f3n y segmentaci\u00f3n sin perder cohesi\u00f3n.<\/li>\n<li>Por qu\u00e9 la agilidad supera a los planes anuales r\u00edgidos \u2014y c\u00f3mo los marcos adaptativos generan mejores resultados tanto en medios nacionales como locales.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Maura-Pierson-1.jpg\"  style=\"object-fit: cover;\" alt=\"Maura Pierson\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Maura Pierson<\/p>\n                                    <p class=\"author-title\">Vicepresidenta de Planificaci\u00f3n de Medios<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaPlaybookContent3-BlogBanner-ES.png\" alt=\"\u00bfConoces a alguien que pueda estar interesado?\" \/>\n                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                                                            \u00bfConoces a alguien que pueda estar interesado?                                                    <\/h5>\n                        <p class=\"subtitle\">\n                                                            Comparte esto con tu comunidad                                                    <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" 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Forward in Analytics: Cuando la medici\u00f3n conecta con el valor real                    <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>Descubre c\u00f3mo los marketers modernos van m\u00e1s all\u00e1 del clic para entender la verdadera influencia e impacto.<\/p>\n<ul>\n<li>Por qu\u00e9 los modelos last-click ya no reflejan c\u00f3mo las personas descubren y deciden.<\/li>\n<li>C\u00f3mo la incrementalidad, el MMM y la visibilidad del ecosistema revelan el rendimiento real.<\/li>\n<li>C\u00f3mo se ve una medici\u00f3n significativa en un entorno zero-click y moldeado por IA.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" 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