{"id":156241,"date":"2026-01-20T09:55:56","date_gmt":"2026-01-20T14:55:56","guid":{"rendered":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/"},"modified":"2026-01-21T04:42:13","modified_gmt":"2026-01-21T09:42:13","slug":"universal-commerce-protocol-comercio-ia","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/universal-commerce-protocol-comercio-ia\/","title":{"rendered":"Universal Commerce\u00a0Protocol\u00a0(UCP): Por\u00a0qu\u00e9\u00a0tu\u00a0marca\u00a0debe\u00a0hablar\u00a0\u201cIA\u201d con\u00a0fluidez\u00a0"},"content":{"rendered":"\n<p>Hemos&nbsp;dejado&nbsp;atr\u00e1s&nbsp;la era&nbsp;en&nbsp;la&nbsp;que&nbsp;la IA solo&nbsp;recomendaba&nbsp;productos. A&nbsp;partir&nbsp;de&nbsp;ahora,&nbsp;entramos&nbsp;en&nbsp;un&nbsp;mundo&nbsp;donde&nbsp;la IA&nbsp;puede&nbsp;directamente&nbsp;<strong>comprar&nbsp;por&nbsp;ti<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Llega&nbsp;el&nbsp;<a href=\"https:\/\/ucp.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Universal Commerce&nbsp;Protocol&nbsp;(UCP)<\/strong><\/a>, un nuevo&nbsp;est\u00e1ndar&nbsp;abierto&nbsp;dise\u00f1ado&nbsp;para resolver&nbsp;el&nbsp;mayor&nbsp;reto&nbsp;del&nbsp;comercio&nbsp;automatizado:&nbsp;<strong>la&nbsp;interoperabilidad<\/strong>. En&nbsp;lugar&nbsp;de&nbsp;desarrollar&nbsp;c\u00f3digo&nbsp;personalizado&nbsp;para&nbsp;cada&nbsp;tienda online, UCP&nbsp;establece&nbsp;una&nbsp;forma&nbsp;unificada&nbsp;para&nbsp;que&nbsp;los&nbsp;agentes&nbsp;de IA,&nbsp;los&nbsp;servicios&nbsp;de&nbsp;pago&nbsp;y&nbsp;los&nbsp;retailers&nbsp;se&nbsp;comuniquen&nbsp;eficazmente.&nbsp;<\/p>\n\n\n\n<p>Apoyado&nbsp;por&nbsp;grandes&nbsp;actores&nbsp;como&nbsp;<strong>Google, Shopify, Walmart,&nbsp;Stripe&nbsp;y&nbsp;Mastercard<\/strong>,&nbsp;este&nbsp;protocolo&nbsp;permite&nbsp;a un&nbsp;asistente&nbsp;de IA&nbsp;gestionar&nbsp;todo&nbsp;el&nbsp;proceso&nbsp;de&nbsp;compra,&nbsp;desde&nbsp;el&nbsp;descubrimiento&nbsp;hasta&nbsp;el&nbsp;pago, sin&nbsp;tener&nbsp;que&nbsp;aprender&nbsp;el&nbsp;sistema&nbsp;de&nbsp;cada&nbsp;comercio. Se integra&nbsp;sobre&nbsp;la&nbsp;infraestructura&nbsp;ya&nbsp;existente,&nbsp;as\u00ed&nbsp;que&nbsp;las&nbsp;marcas&nbsp;no&nbsp;tienen&nbsp;que&nbsp;reemplazar&nbsp;su&nbsp;tecnolog\u00eda&nbsp;actual, solo&nbsp;deben&nbsp;asegurarse&nbsp;de&nbsp;que&nbsp;es&nbsp;capaz&nbsp;de&nbsp;comunicarse&nbsp;de forma&nbsp;efectiva.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"505\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-25.png\" alt=\"Captura de pantalla de tres pasos del proceso de compra de una maleta Monos Carry-On Pro con Google Pay. Muestra la revisi\u00f3n del pedido, creaci\u00f3n de cuenta con Google y confirmaci\u00f3n del pedido.\" class=\"wp-image-156242\" srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-25.png 783w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-25-300x193.png 300w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-25-768x495.png 768w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-25-417x268.png 417w, https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-25-480x310.png 480w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo&nbsp;empezar&nbsp;con UCP?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Antes de&nbsp;tocar&nbsp;una&nbsp;sola&nbsp;l\u00ednea&nbsp;de&nbsp;c\u00f3digo,&nbsp;aseg\u00farate&nbsp;de&nbsp;tener&nbsp;una&nbsp;base&nbsp;s\u00f3lida. Revisa&nbsp;que&nbsp;tu&nbsp;cuenta&nbsp;de&nbsp;<a href=\"https:\/\/developers.google.com\/merchant\/ucp\/guides\/merchant-center\" target=\"_blank\" rel=\"noreferrer noopener\">Merchant Center<\/a>&nbsp;est\u00e9&nbsp;completamente&nbsp;configurada,&nbsp;especialmente&nbsp;los&nbsp;<strong>ajustes&nbsp;de&nbsp;env\u00edo<\/strong>,&nbsp;<strong>pol\u00edticas&nbsp;de&nbsp;devoluci\u00f3n<\/strong>&nbsp;y&nbsp;<strong>feeds&nbsp;de&nbsp;producto<\/strong>. Si la IA no&nbsp;puede&nbsp;descubrir&nbsp;tus&nbsp;productos&nbsp;o&nbsp;entender&nbsp;sus&nbsp;condiciones,&nbsp;simplemente&nbsp;no&nbsp;los&nbsp;comprar\u00e1.&nbsp;<\/p>\n\n\n\n<p>Una&nbsp;vez&nbsp;tengas&nbsp;esto&nbsp;listo,&nbsp;deber\u00e1s&nbsp;<a href=\"https:\/\/support.google.com\/merchants\/contact\/ucp_integration_interest\" target=\"_blank\" rel=\"noreferrer noopener\">apuntarte&nbsp;a la&nbsp;lista&nbsp;de&nbsp;espera<\/a>&nbsp;y&nbsp;recibir&nbsp;aprobaci\u00f3n&nbsp;expl\u00edcita&nbsp;de Google para&nbsp;operar&nbsp;en&nbsp;sus interfaces de IA.&nbsp;<\/p>\n\n\n\n<p>En&nbsp;esencia, UCP&nbsp;trata&nbsp;sobre&nbsp;<strong>previsibilidad<\/strong>.&nbsp;Ofrece&nbsp;un&nbsp;protocolo&nbsp;est\u00e1ndar&nbsp;que&nbsp;gu\u00eda&nbsp;a&nbsp;agentes&nbsp;de IA y&nbsp;comercios&nbsp;a lo largo de&nbsp;todo&nbsp;el&nbsp;customer&nbsp;journey:&nbsp;descubrimiento,&nbsp;inventario,&nbsp;carrito&nbsp;y&nbsp;checkout.&nbsp; As\u00ed&nbsp;es&nbsp;como&nbsp;funciona&nbsp;UCP&nbsp;en&nbsp;la&nbsp;pr\u00e1ctica:&nbsp;<\/p>\n\n\n\n<p><strong>1- El&nbsp;men\u00fa&nbsp;(publicaci\u00f3n&nbsp;de&nbsp;capacidades&nbsp;del&nbsp;comercio)&nbsp;<\/strong><\/p>\n\n\n\n<p>El&nbsp;retailer&nbsp;publica su perfil de capacidades: b\u00fasquedas, precios, normas de env\u00edo y m\u00e9todos de pago. Es una luz verde que indica a la IA qu\u00e9 puede hacer y c\u00f3mo.&nbsp;<\/p>\n\n\n\n<p><strong>2- El&nbsp;apret\u00f3n&nbsp;de manos (descubrimiento&nbsp;y&nbsp;negociaci\u00f3n&nbsp;del&nbsp;agente)&nbsp;<\/strong><\/p>\n\n\n\n<p>La IA consulta ese&nbsp;perfil&nbsp;y&nbsp;compara&nbsp;capacidades. Juntos&nbsp;negocian&nbsp;c\u00f3mo&nbsp;se&nbsp;realizar\u00e1&nbsp;la&nbsp;compra:&nbsp;qu\u00e9&nbsp;gestiona&nbsp;la IA y&nbsp;qu\u00e9&nbsp;el&nbsp;comercio.&nbsp;<\/p>\n\n\n\n<p><strong>3- El&nbsp;trabajo&nbsp;pesado&nbsp;(ejecuci\u00f3n&nbsp;de&nbsp;acciones)&nbsp;<\/strong><\/p>\n\n\n\n<p>La IA&nbsp;busca&nbsp;el&nbsp;producto,&nbsp;confirma&nbsp;stock,&nbsp;aplica&nbsp;descuentos&nbsp;y&nbsp;crea&nbsp;el&nbsp;carrito. Si algo&nbsp;falta, UCP&nbsp;permite&nbsp;pausar&nbsp;y&nbsp;pedir&nbsp;ayuda&nbsp;al&nbsp;usuario&nbsp;antes de&nbsp;seguir.&nbsp;<\/p>\n\n\n\n<p><strong>4- El toque&nbsp;en&nbsp;el&nbsp;hombro&nbsp;(intervenci\u00f3n&nbsp;del&nbsp;usuario)&nbsp;<\/strong><\/p>\n\n\n\n<p>Hay&nbsp;decisiones&nbsp;que&nbsp;a\u00fan&nbsp;necesita&nbsp;tomar&nbsp;una&nbsp;persona,&nbsp;como&nbsp;elegir&nbsp;la&nbsp;franja&nbsp;de&nbsp;entrega. UCP&nbsp;facilita&nbsp;estas&nbsp;consultas&nbsp;humanas&nbsp;para&nbsp;que&nbsp;la IA&nbsp;pueda&nbsp;retomar&nbsp;el&nbsp;control&nbsp;despu\u00e9s.&nbsp;<\/p>\n\n\n\n<p><strong>5- Cierre&nbsp;seguro&nbsp;(pagos&nbsp;y&nbsp;seguridad)&nbsp;<\/strong><\/p>\n\n\n\n<p>Finalmente, se negocia de forma segura el m\u00e9todo de pago. Los pagos se&nbsp;tokenizan&nbsp;y se realizan con consentimiento verificado, con el mismo nivel de seguridad que una transacci\u00f3n bancaria.&nbsp;<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69da97ed5c5d5'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69da97ed5c5d5');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Suscr\u00edbete                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor&nbsp;qu\u00e9&nbsp;es&nbsp;relevante&nbsp;UCP para&nbsp;el&nbsp;SEO?&nbsp;<\/h3>\n\n\n\n<p>Para&nbsp;los&nbsp;profesionales&nbsp;del marketing,&nbsp;el&nbsp;UCP&nbsp;representa&nbsp;un&nbsp;cambio&nbsp;profundo. La&nbsp;b\u00fasqueda&nbsp;est\u00e1&nbsp;evolucionando:&nbsp;deja&nbsp;de ser un&nbsp;lugar&nbsp;donde&nbsp;las personas&nbsp;hacen&nbsp;clic&nbsp;en&nbsp;enlaces para&nbsp;convertirse&nbsp;en&nbsp;una&nbsp;capa&nbsp;transaccional&nbsp;en&nbsp;la&nbsp;que&nbsp;una&nbsp;IA&nbsp;realiza&nbsp;directamente&nbsp;la&nbsp;tarea&nbsp;por&nbsp;el&nbsp;usuario.&nbsp;<\/p>\n\n\n\n<p>Los&nbsp;clics&nbsp;se&nbsp;convierten&nbsp;en&nbsp;compras:&nbsp;el&nbsp;objetivo&nbsp;ya&nbsp;no es solo&nbsp;llevar&nbsp;tr\u00e1fico&nbsp;a&nbsp;tu&nbsp;web,&nbsp;sino&nbsp;hacer&nbsp;que&nbsp;tu&nbsp;producto&nbsp;sea&nbsp;<strong>descubrible&nbsp;y&nbsp;accionable&nbsp;dentro&nbsp;de&nbsp;una&nbsp;interfaz&nbsp;de IA<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>La&nbsp;estructura&nbsp;de&nbsp;datos&nbsp;es&nbsp;tu&nbsp;nuevo&nbsp;escaparate<\/strong>:&nbsp;si&nbsp;un&nbsp;agente&nbsp;de IA no&nbsp;puede&nbsp;leer&nbsp;tus&nbsp;precios,&nbsp;tu&nbsp;inventario&nbsp;o&nbsp;tus&nbsp;condiciones&nbsp;de&nbsp;env\u00edo&nbsp;porque&nbsp;est\u00e1n&nbsp;desestructurados,&nbsp;eres&nbsp;invisible. Las&nbsp;marcas&nbsp;con&nbsp;datos&nbsp;limpios&nbsp;y&nbsp;legibles&nbsp;por&nbsp;m\u00e1quina&nbsp;ser\u00e1n&nbsp;las&nbsp;que&nbsp;destaquen&nbsp;cuando&nbsp;la IA&nbsp;reciba&nbsp;consultas&nbsp;con&nbsp;alta&nbsp;intenci\u00f3n&nbsp;de&nbsp;compra.&nbsp;<\/p>\n\n\n\n<p><strong>Optimizaci\u00f3n&nbsp;por&nbsp;intenci\u00f3n&nbsp;y&nbsp;personalizaci\u00f3n<\/strong>:&nbsp;ya&nbsp;no se&nbsp;trata&nbsp;\u00fanicamente&nbsp;de&nbsp;posicionarse&nbsp;por&nbsp;palabras clave,&nbsp;sino&nbsp;de responder a&nbsp;necesidades&nbsp;personales&nbsp;y&nbsp;complejas. Un&nbsp;usuario&nbsp;podr\u00eda&nbsp;preguntar: \u201c\u00bfCu\u00e1les&nbsp;son las&nbsp;mejores&nbsp;zapatillas&nbsp;para pies&nbsp;planos&nbsp;por&nbsp;menos&nbsp;de 150\u20ac&nbsp;que&nbsp;lleguen&nbsp;antes del&nbsp;viernes?\u201d Para&nbsp;ganar&nbsp;esa&nbsp;venta,&nbsp;tu&nbsp;feed&nbsp;de&nbsp;comercio&nbsp;tiene&nbsp;que&nbsp;estar&nbsp;lo&nbsp;suficientemente&nbsp;completo&nbsp;como&nbsp;para&nbsp;gestionar&nbsp;ese&nbsp;nivel&nbsp;de&nbsp;personalizaci\u00f3n,&nbsp;igualando&nbsp;al&nbsp;instante&nbsp;el&nbsp;inventario&nbsp;no solo con&nbsp;el&nbsp;producto&nbsp;(&#8220;zapatillas&#8221;),&nbsp;sino&nbsp;tambi\u00e9n con las&nbsp;limitaciones&nbsp;espec\u00edficas&nbsp;del&nbsp;usuario:&nbsp;precio,&nbsp;tipo&nbsp;de&nbsp;soporte&nbsp;del arco del pie, y&nbsp;velocidad&nbsp;de&nbsp;entrega&nbsp;en&nbsp;tiempo&nbsp;real.&nbsp;<\/p>\n\n\n\n<p><strong>El nuevo&nbsp;checklist&nbsp;SEO<\/strong>:&nbsp;los&nbsp;equipos&nbsp;de SEO&nbsp;ya&nbsp;no&nbsp;pueden&nbsp;quedarse&nbsp;solo&nbsp;en&nbsp;palabras clave y enlaces. El nuevo&nbsp;est\u00e1ndar&nbsp;exige&nbsp;<strong>preparaci\u00f3n&nbsp;t\u00e9cnica<\/strong>:&nbsp;estado&nbsp;de&nbsp;inventario&nbsp;en&nbsp;tiempo&nbsp;real,&nbsp;atributos&nbsp;de&nbsp;producto&nbsp;claros y&nbsp;capacidades&nbsp;comerciales&nbsp;que&nbsp;puedan&nbsp;ser&nbsp;consultadas&nbsp;por&nbsp;sistemas&nbsp;automatizados.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>En&nbsp;resumen<\/strong>&nbsp;<\/h3>\n\n\n\n<p>El UCP no es solo&nbsp;una&nbsp;especificaci\u00f3n&nbsp;t\u00e9cnica; es la base del&nbsp;ecommerce&nbsp;del&nbsp;futuro.&nbsp;Permite&nbsp;que&nbsp;la IA&nbsp;act\u00fae&nbsp;como&nbsp;un&nbsp;<strong>conserje&nbsp;digital<\/strong>&nbsp;que&nbsp;elimina&nbsp;la&nbsp;fricci\u00f3n&nbsp;entre&nbsp;el&nbsp;deseo&nbsp;del&nbsp;usuario&nbsp;y la&nbsp;confirmaci\u00f3n&nbsp;de la&nbsp;compra.&nbsp;<\/p>\n\n\n\n<p>El&nbsp;mensaje&nbsp;para las&nbsp;marcas&nbsp;es claro: la&nbsp;<strong>visibilidad&nbsp;est\u00e1&nbsp;cambiando<\/strong>. Ya no se&nbsp;trata&nbsp;solo de&nbsp;posicionar&nbsp;p\u00e1ginas,&nbsp;sino&nbsp;de&nbsp;que&nbsp;tus&nbsp;datos&nbsp;sean&nbsp;lo&nbsp;suficientemente&nbsp;accesibles&nbsp;para&nbsp;que&nbsp;una&nbsp;IA&nbsp;compre&nbsp;tus&nbsp;productos&nbsp;<strong>antes de&nbsp;que&nbsp;el&nbsp;usuario&nbsp;visite&nbsp;tu&nbsp;web<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Si&nbsp;quieres&nbsp;preparar&nbsp;tu&nbsp;marca&nbsp;para&nbsp;esta&nbsp;nueva&nbsp;realidad,&nbsp;habla&nbsp;con DAC. Ya&nbsp;estamos&nbsp;ayudando&nbsp;a&nbsp;nuestros&nbsp;clientes&nbsp;a&nbsp;construir&nbsp;las bases de&nbsp;una&nbsp;transici\u00f3n&nbsp;fluida&nbsp;hacia&nbsp;la era UCP.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hemos&nbsp;dejado&nbsp;atr\u00e1s&nbsp;la era&nbsp;en&nbsp;la&nbsp;que&nbsp;la IA solo&nbsp;recomendaba&nbsp;productos. A&nbsp;partir&nbsp;de&nbsp;ahora,&nbsp;entramos&nbsp;en&nbsp;un&nbsp;mundo&nbsp;donde&nbsp;la IA&nbsp;puede&nbsp;directamente&nbsp;comprar&nbsp;por&nbsp;ti.&nbsp; Llega&nbsp;el&nbsp;Universal Commerce&nbsp;Protocol&nbsp;(UCP), un nuevo&nbsp;est\u00e1ndar&nbsp;abierto&nbsp;dise\u00f1ado&nbsp;para resolver&nbsp;el&nbsp;mayor&nbsp;reto&nbsp;del&nbsp;comercio&nbsp;automatizado:&nbsp;la&nbsp;interoperabilidad. En&nbsp;lugar&nbsp;de&nbsp;desarrollar&nbsp;c\u00f3digo&nbsp;personalizado&nbsp;para&nbsp;cada&nbsp;tienda online, UCP&nbsp;establece&nbsp;una&nbsp;forma&nbsp;unificada&nbsp;para&nbsp;que&nbsp;los&nbsp;agentes&nbsp;de IA,&nbsp;los&nbsp;servicios&nbsp;de&nbsp;pago&nbsp;y&nbsp;los&nbsp;retailers&nbsp;se&nbsp;comuniquen&nbsp;eficazmente.&nbsp; Apoyado&nbsp;por&nbsp;grandes&nbsp;actores&nbsp;como&nbsp;Google, Shopify, Walmart,&nbsp;Stripe&nbsp;y&nbsp;Mastercard,&nbsp;este&nbsp;protocolo&nbsp;permite&nbsp;a un&nbsp;asistente&nbsp;de IA&nbsp;gestionar&nbsp;todo&nbsp;el&nbsp;proceso&nbsp;de&nbsp;compra,&nbsp;desde&nbsp;el&nbsp;descubrimiento&nbsp;hasta&nbsp;el&nbsp;pago, sin&nbsp;tener&nbsp;que&nbsp;aprender&nbsp;el&nbsp;sistema&nbsp;de&nbsp;cada&nbsp;comercio. Se integra&nbsp;sobre&nbsp;la&nbsp;infraestructura&nbsp;ya&nbsp;existente,&nbsp;as\u00ed&nbsp;que&nbsp;las&nbsp;marcas&nbsp;no&nbsp;tienen&nbsp;que&nbsp;reemplazar&nbsp;su&nbsp;tecnolog\u00eda&nbsp;actual, solo&nbsp;deben&nbsp;asegurarse&nbsp;de&nbsp;que&nbsp;es&nbsp;capaz&nbsp;de&nbsp;comunicarse&nbsp;de forma&nbsp;efectiva.&nbsp; \u00bfC\u00f3mo&nbsp;empezar&nbsp;con UCP?&nbsp; Antes de&nbsp;tocar&nbsp;una&nbsp;sola&nbsp;l\u00ednea&nbsp;de&nbsp;c\u00f3digo,&nbsp;aseg\u00farate&nbsp;de&nbsp;tener&nbsp;una&nbsp;base&nbsp;s\u00f3lida. Revisa&nbsp;que&nbsp;tu&nbsp;cuenta&nbsp;de&nbsp;Merchant Center&nbsp;est\u00e9&nbsp;completamente&nbsp;configurada,&nbsp;especialmente&nbsp;los&nbsp;ajustes&nbsp;de&nbsp;env\u00edo,&nbsp;pol\u00edticas&nbsp;de&nbsp;devoluci\u00f3n&nbsp;y&nbsp;feeds&nbsp;de&nbsp;producto. Si la IA no&nbsp;puede&nbsp;descubrir&nbsp;tus&nbsp;productos&nbsp;o&nbsp;entender&nbsp;sus&nbsp;condiciones,&nbsp;simplemente&nbsp;no&nbsp;los&nbsp;comprar\u00e1.&nbsp; Una&nbsp;vez&nbsp;tengas&nbsp;esto&nbsp;listo,&nbsp;deber\u00e1s&nbsp;apuntarte&nbsp;a la&nbsp;lista&nbsp;de&nbsp;espera&nbsp;y&nbsp;recibir&nbsp;aprobaci\u00f3n&nbsp;expl\u00edcita&nbsp;de Google para&nbsp;operar&nbsp;en&nbsp;sus interfaces de IA.&nbsp; En&nbsp;esencia, UCP&nbsp;trata&nbsp;sobre&nbsp;previsibilidad.&nbsp;Ofrece&nbsp;un&nbsp;protocolo&nbsp;est\u00e1ndar&nbsp;que&nbsp;gu\u00eda&nbsp;a&nbsp;agentes&nbsp;de IA y&nbsp;comercios&nbsp;a lo largo de&nbsp;todo&nbsp;el&nbsp;customer&nbsp;journey:&nbsp;descubrimiento,&nbsp;inventario,&nbsp;carrito&nbsp;y&nbsp;checkout.&nbsp; As\u00ed&nbsp;es&nbsp;como&nbsp;funciona&nbsp;UCP&nbsp;en&nbsp;la&nbsp;pr\u00e1ctica:&nbsp; 1- El&nbsp;men\u00fa&nbsp;(publicaci\u00f3n&nbsp;de&nbsp;capacidades&nbsp;del&nbsp;comercio)&nbsp; El&nbsp;retailer&nbsp;publica su perfil [&hellip;]<\/p>\n","protected":false},"author":340,"featured_media":156111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":1,"reading_level_needs_review":"0","footnotes":""},"categories":[2901],"tags":[],"class_list":["post-156241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Universal Commerce\u00a0Protocol\u00a0(UCP): Por\u00a0qu\u00e9\u00a0tu\u00a0marca\u00a0debe\u00a0hablar\u00a0&quot;IA&quot; con\u00a0fluidez\u00a0 | DAC<\/title>\n<meta name=\"description\" content=\"El Universal Commerce Protocol (UCP) permite que las IAs realicen compras directamente. 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