{"id":111959,"date":"2020-12-10T19:00:00","date_gmt":"2020-12-11T00:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/"},"modified":"2024-12-31T04:45:54","modified_gmt":"2024-12-31T09:45:54","slug":"google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/","title":{"rendered":"Google anuncia una nueva manera de indexar basada en p\u00e1rrafos"},"content":{"rendered":"<p>Google ha anunciado un paquete de mejoras relacionadas con su buscador, <a href=\"https:\/\/www.blog.google\/products\/search\/search-on\/\" target=\"_blank\" rel=\"noopener\">entre ellas, destacamos la manera en la que Google entender\u00e1 los p\u00e1rrafos o pasajes de una p\u00e1gina<\/a>. La indexaci\u00f3n basada en p\u00e1rrafos mejorar\u00e1 al 7% de las consultas de b\u00fasqueda en todos los idiomas en Google Search. Es una noticia muy interesante, pero &#8230; \u00bfquer\u00e9is saber en qu\u00e9 consiste exactamente? <\/p>\n<p>Seg\u00fan Google:<\/p>\n<blockquote><p>Cuando una b\u00fasqueda es muy espec\u00edfica es complicado encontrar la respuesta correcta porque \u00e9sta puede estar enterrada en lo m\u00e1s profundo de una p\u00e1gina web. Hemos trabajado para que a partir de ahora no solo se indexen p\u00e1ginas web, sino tambi\u00e9n p\u00e1rrafos individuales de las p\u00e1ginas. Google podr\u00e1 determinar qu\u00e9 informaci\u00f3n es la m\u00e1s relevante para la b\u00fasqueda.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54196\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/passage-indexing.jpg\" alt=\"Indexaci\u00f3n de pasajes de Google\" width=\"652\" height=\"489\"\/><\/p>\n<p>Este cambio beneficiar\u00e1 a los sitios con menos autoridad, pero con contenido relevante y de alta calidad. El anuncio no ha estado libre de pol\u00e9mica y ha creado confusi\u00f3n en la comunidad SEO.<\/p>\n<h2>Indexar o no indexar; esa es la cuesti\u00f3n<\/h2>\n<p>La confusi\u00f3n viene porque Google est\u00e1 utilizando el t\u00e9rmino &#8220;indexaci\u00f3n&#8221; mientras que al mismo tiempo dice que esto no es una actualizaci\u00f3n de indexaci\u00f3n. El experto Danny Sullivan, que es siempre el encargado de explicar todos los temas relacionados con las b\u00fasquedas, matiz\u00f3 r\u00e1pidamente esta aparente contradicci\u00f3n en Twitter:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54189\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/search-liaison.jpg\" alt=\"Tweets de Danny Sullivan explicando la indexaci\u00f3n del pasaje\" width=\"652\" height=\"470\"\/><\/p>\n<p>Por lo tanto, la &#8220;indexaci\u00f3n&#8221; del nuevo pasaje de Google en realidad no tiene correlaci\u00f3n con la forma en que se indexa el contenido; sino m\u00e1s bien un cambio de clasificaci\u00f3n. <\/p>\n<h2>C\u00f3mo beneficiarse de la indexaci\u00f3n de p\u00e1rrafos<\/h2>\n<p>Durante un reciente Hangout de Google, el analista s\u00e9nior de tendencias para webmasters, John Muller, revindic\u00f3 que la clave est\u00e1 en tener un sitio web bien estructurado en lugar de realizar cambios dr\u00e1sticos.<\/p>\n<blockquote><p> Se trata de comprender la p\u00e1gina y las diferentes partes de esta y poder reconocer cu\u00e1les de esas partes son relevantes para la consulta del usuario. [\u2026] Tenemos que asegurarnos de tener t\u00edtulos claros y contenido bien estructurado para que Google pueda reconocer las diferentes secciones. [\u2026]\n<\/p><\/blockquote>\n<p>Si bien, la tendencia en los \u00faltimos a\u00f1os ha sido crear p\u00e1ginas de contenido \u00fanicas para apuntar a los t\u00e9rminos y consultas long tail, este cambio podr\u00eda hacer que los expertos de SEO redescubran su amor por las p\u00e1ginas de contenido m\u00e1s largas ahora que Google puede comprender mejor los pasajes individuales.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e515152e9e4'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e515152e9e4');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Suscr\u00edbete                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>\u00bfPor qu\u00e9 ahora?<\/h2>\n<p>B\u00e1sicamente, Google quiere mejorar los resultados de b\u00fasqueda destacando en los primeros puestos  las webs que contengan el contenido m\u00e1s relevante para el usuario y no por defecto a aquellas que tengan un dominio con m\u00e1s autoridad. Es una manera de nivelar el juego en consultas \u2018long tail\u2019 y ofrecer m\u00e1s oportunidades a empresas m\u00e1s peque\u00f1as durante la fase TOFU (Top of the Funnel) enterprise to local.<\/p>\n<p>Google quiere seguir avanzando en el uso del lenguaje natural y la inteligencia artificial y esto afecta directamente a la manera tradicional de crear contenido web. El uso del lenguaje natural tiene efectos positivos en el SEO y en la tasa de conversi\u00f3n de clientes. Los especialistas de SEO solo tendr\u00e1n que centrarse en producir contenido relevante y bien estructurado. <\/p>\n<h2>\u00a1Adel\u00e1ntate!<\/h2>\n<p>Todav\u00eda, no hay un informe espec\u00edfico en Google Search Console que muestre el tr\u00e1fico de la indexaci\u00f3n de pasajes, pero en los pr\u00f3ximos meses esperamos que se habilite esta informaci\u00f3n. <\/p>\n<p>Google planea implementar esta actualizaci\u00f3n en pa\u00edses de habla inglesa a fines de 2020, con soporte para otros idiomas a principios de 2021. \u00bfQuieres descubrir c\u00f3mo podr\u00edas beneficiarte de la indexaci\u00f3n de pasajes? Cont\u00e1ctanos para hablar con nuestros expertos de SEO.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONT\u00c1CTANOS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"b74b7a49-b912-4f04-85c2-316857d74d8c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776620821000-6704564959\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776620821000-6704564959\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google ha anunciado un paquete de mejoras relacionadas con su buscador, entre ellas, destacamos la manera en la que Google entender\u00e1 los p\u00e1rrafos o pasajes de una p\u00e1gina. La indexaci\u00f3n basada en p\u00e1rrafos mejorar\u00e1 al 7% de las consultas de b\u00fasqueda en todos los idiomas en Google Search. Es una noticia muy interesante, pero &#8230; [&hellip;]<\/p>\n","protected":false},"author":116,"featured_media":111945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2901],"tags":[1157,2658,922,2602],"class_list":["post-111959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization","tag-google-6","tag-passage-indexing-3","tag-seo-3","tag-snippets-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google anuncia una nueva manera de indexar basada en p\u00e1rrafos | DAC<\/title>\n<meta name=\"description\" content=\"Google afirma que la indexaci\u00f3n basada en p\u00e1rrafos mejorar\u00e1 al 7% de las consultas de b\u00fasqueda en todos los idiomas. Os contamos en qu\u00e9 consiste exactamente esta actualizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google anuncia una nueva manera de indexar basada en p\u00e1rrafos | DAC\" \/>\n<meta property=\"og:description\" content=\"Google afirma que la indexaci\u00f3n basada en p\u00e1rrafos mejorar\u00e1 al 7% de las consultas de b\u00fasqueda en todos los idiomas. Os contamos en qu\u00e9 consiste exactamente esta actualizaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-11T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T09:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/raspberries-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nyo Logan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nyo Logan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/\"},\"author\":{\"name\":\"Nyo Logan\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/06c942246c2f53efaaba34cdd217c0e3\"},\"headline\":\"Google anuncia una nueva manera de indexar basada en p\u00e1rrafos\",\"datePublished\":\"2020-12-11T00:00:00+00:00\",\"dateModified\":\"2024-12-31T09:45:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/\"},\"wordCount\":676,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/raspberries-1.jpg\",\"keywords\":[\"Google\",\"passage indexing\",\"SEO\",\"snippets\"],\"articleSection\":[\"Optimizaci\u00f3n en Buscadores\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/\",\"name\":\"Google anuncia una nueva manera de indexar basada en p\u00e1rrafos | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/raspberries-1.jpg\",\"datePublished\":\"2020-12-11T00:00:00+00:00\",\"dateModified\":\"2024-12-31T09:45:54+00:00\",\"description\":\"Google afirma que la indexaci\u00f3n basada en p\u00e1rrafos mejorar\u00e1 al 7% de las consultas de b\u00fasqueda en todos los idiomas. Os contamos en qu\u00e9 consiste exactamente esta actualizaci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/raspberries-1.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/raspberries-1.jpg\",\"width\":860,\"height\":430,\"caption\":\"||||\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google anuncia una nueva manera de indexar basada en p\u00e1rrafos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/es\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/06c942246c2f53efaaba34cdd217c0e3\",\"name\":\"Nyo Logan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ea81cb1d983a046515ab77aca3ec88c2db05b3b309e3539774e30a89f41d2f52?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ea81cb1d983a046515ab77aca3ec88c2db05b3b309e3539774e30a89f41d2f52?s=96&d=mm&r=g\",\"caption\":\"Nyo Logan\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google anuncia una nueva manera de indexar basada en p\u00e1rrafos | DAC","description":"Google afirma que la indexaci\u00f3n basada en p\u00e1rrafos mejorar\u00e1 al 7% de las consultas de b\u00fasqueda en todos los idiomas. Os contamos en qu\u00e9 consiste exactamente esta actualizaci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/","og_locale":"es_ES","og_type":"article","og_title":"Google anuncia una nueva manera de indexar basada en p\u00e1rrafos | DAC","og_description":"Google afirma que la indexaci\u00f3n basada en p\u00e1rrafos mejorar\u00e1 al 7% de las consultas de b\u00fasqueda en todos los idiomas. Os contamos en qu\u00e9 consiste exactamente esta actualizaci\u00f3n.","og_url":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2020-12-11T00:00:00+00:00","article_modified_time":"2024-12-31T09:45:54+00:00","og_image":[{"width":860,"height":430,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/raspberries-1.jpg","type":"image\/jpeg"}],"author":"Nyo Logan","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Nyo Logan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/"},"author":{"name":"Nyo Logan","@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/06c942246c2f53efaaba34cdd217c0e3"},"headline":"Google anuncia una nueva manera de indexar basada en p\u00e1rrafos","datePublished":"2020-12-11T00:00:00+00:00","dateModified":"2024-12-31T09:45:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/"},"wordCount":676,"publisher":{"@id":"https:\/\/www.dacgroup.com\/es\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/raspberries-1.jpg","keywords":["Google","passage indexing","SEO","snippets"],"articleSection":["Optimizaci\u00f3n en Buscadores"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/","url":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/","name":"Google anuncia una nueva manera de indexar basada en p\u00e1rrafos | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/raspberries-1.jpg","datePublished":"2020-12-11T00:00:00+00:00","dateModified":"2024-12-31T09:45:54+00:00","description":"Google afirma que la indexaci\u00f3n basada en p\u00e1rrafos mejorar\u00e1 al 7% de las consultas de b\u00fasqueda en todos los idiomas. Os contamos en qu\u00e9 consiste exactamente esta actualizaci\u00f3n.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/raspberries-1.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/raspberries-1.jpg","width":860,"height":430,"caption":"||||"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-anuncia-una-nueva-manera-de-indexar-basada-en-parrafos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/es\/"},{"@type":"ListItem","position":2,"name":"Google anuncia una nueva manera de indexar basada en p\u00e1rrafos"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/es\/#website","url":"https:\/\/www.dacgroup.com\/es\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/es\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/06c942246c2f53efaaba34cdd217c0e3","name":"Nyo Logan","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ea81cb1d983a046515ab77aca3ec88c2db05b3b309e3539774e30a89f41d2f52?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea81cb1d983a046515ab77aca3ec88c2db05b3b309e3539774e30a89f41d2f52?s=96&d=mm&r=g","caption":"Nyo Logan"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/posts\/111959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/users\/116"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/comments?post=111959"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/posts\/111959\/revisions"}],"predecessor-version":[{"id":111960,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/posts\/111959\/revisions\/111960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/media\/111945"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/media?parent=111959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/categories?post=111959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/tags?post=111959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}