{"id":111707,"date":"2019-12-16T15:00:00","date_gmt":"2019-12-16T20:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/marketing-digital-2020-esta-tu-estrategia-de-seo-lista-para-estos-4-retos\/"},"modified":"2024-12-21T05:52:34","modified_gmt":"2024-12-21T10:52:34","slug":"marketing-digital-2020-esta-tu-estrategia-de-seo-lista-para-estos-4-retos","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/marketing-digital-2020-esta-tu-estrategia-de-seo-lista-para-estos-4-retos\/","title":{"rendered":"Marketing Digital 2020: \u00bfEst\u00e1 tu estrategia de SEO lista para estos 4 retos?"},"content":{"rendered":"<p>Si la historia tiende a repetirse, entonces predecir el futuro deber\u00eda ser f\u00e1cil, \u00bfno? Pues bien, el SEO es un tema aparte, es una disciplina que avanza por sendas desconocidas cada a\u00f1o que pasa. A veces la mejor apuesta es seguir las indicaciones del todopoderoso y omnipresente rey de la b\u00fasqueda, con las herramientas que pone a disposici\u00f3n de los SEOs, las misteriosas actualizaciones de su algoritmo y las modificaciones sorpresa del SERP que nos vamos encontrando en el camino.<\/p>\n<p>Entonces, \u00bfqu\u00e9 nos tiene preparado el 2020 en cuanto a b\u00fasquedas org\u00e1nicas? Vamos a mirar en nuestra bola de cristal marca Google y e intentar predecir lo impredecible&#8230;<\/p>\n<ol>\n<li>\n<h2>Google se convertir\u00e1 en internet (o lo intentar\u00e1)<\/h2>\n<p>Parece que este es el objetivo de todos los gigantes web <em>convertirse en<\/em>la internet. Google no es diferente y tiene una ventaja respectO a Facebook y Amazon: contenido casi ilimitado que potencia y respalda su interfaz. Es tambi\u00e9n una voz ponderosa que dicta a los propietarios de sitios web, lo que tienen que hacer con sus p\u00e1ginas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-47055\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/google-building-exterior-1.jpg\" alt=\"La se\u00f1al de entrada al nuevo edificio de Google en south lake union al atardecer.\" width=\"612\" height=\"306\" \/><\/p>\n<p>En 2019, Google sigui\u00f3 mostrando m\u00e1s y m\u00e1s contenido de terceros directamente en su SERP. Al servir la informaci\u00f3n que busca la gente, en forma de fragmentos, gr\u00e1ficos, cajas de respuesta, videos e im\u00e1genes, el gigante ha ido reduciendo gradualmente la necesidad de los usuarios de hacer click en la info y salirse de Google. Aunque esto puede sonar terrible, no es el final del SEO. Despu\u00e9s de todo, si un usuario se entera de y compra los productos o servicios de tu marca, a trav\u00e9s del SERP de Google en vez de en tu p\u00e1gina web, \u00bfvale menos ese lead o esa venta? Por supuesto que no.<\/p>\n<p>En 2020, los SEOs tendr\u00e1n que dar cuenta de los resultados en SERP tanto como en su web. Google est\u00e1 poniendo f\u00e1cil la medici\u00f3n gracias al Google Search Console\u2014productos, video, pixeles, etc.\u2014que cada vez ofrece m\u00e1s informaci\u00f3n. Monitorizar impresiones ser\u00e1 tan importante como el tr\u00e1fico porque los usuarios van a interactuar tanto con el contenido en la web y en Google.<\/li>\n<li>\n<h2>La velocidad de carga en m\u00f3viles ser\u00e1 fundamental<\/h2>\n<p>Los smartphones seguir\u00e1n siendo<em>de hecho<\/em>el dispositivo para uso de internet\u2014en parte porque Google ha empujado a los desarrolladores web a <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\/\" target=\"_blank\" rel=\"noopener\">mejorar la velocidad de carga<\/a>, que era la queja principal de los usuarios. Google Search Console ha informado durante a\u00f1os de los problemas de los m\u00f3viles y desde 2019 ha a\u00f1adido la velocidad de carga, para ayudar a identificar las p\u00e1ginas que peor funcionan de cada website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-47061\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/mobile-speed-4.jpg\" alt=\"Informe de velocidad de carga en m\u00f3viles de Google.com\" width=\"612\" height=\"319\" \/><\/p>\n<p>Cuando Google llama la atenci\u00f3n e informa sobre este tipo de insights, los equipos de desarrollo no tienen otra alternativa que ofrecer experiencias m\u00e1s \u00e1giles en todos los dispositivos. O, dicho de otro modo, cuando Google dice &#8220;\u00a1Salta!&#8221;, nosotros preguntamos \u201cHasta d\u00f3nde\u201d. Prep\u00e1rate para que la velocidad de carga de la p\u00e1gina se convierta en 2020 en el factor m\u00e1s importante para rankear.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d03563c048e'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d03563c048e');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Este modelo mejora el motor de b\u00fasqueda al entender las intenciones de los usuarios detr\u00e1s de consultas complicadas o ambiguas. Esto impactar\u00e1 no solo en el tipo de contenido que posicionar\u00e1 mejor sino tambi\u00e9n en los tipos de textos enriquecidos y extractos de contenido de los resultados de las b\u00fasquedas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-47068\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/bert-example-2.jpg\" alt=\"Ejemplo de resultados de Google's el modelo de lenguaje BERT sirve resultados m\u00e1s eficaces basados en las intenciones del usuario\" width=\"612\" height=\"309\" \/><\/p>\n<p>Las webs de alta calidad con contenido rico y detallado (page copy y schema) sobre sus productos y servicios ser\u00e1n las que salgan favorecidas con este cambio. Para los SEOs, BERT env\u00eda recordatorios oportunos: no se puede asumir que el contenido habla por s\u00ed mismo a trav\u00e9s de fotos, videos, o sentido com\u00fan.<\/li>\n<li>\n<h2>Google est\u00e1 hambriento, as\u00ed que C-O-M-A-M-O-S<\/h2>\n<p>En 2019, Google present\u00f3 las principales actualizaciones de su algoritmo. Cada una de estas actualizaciones han mejorado el motor de b\u00fasqueda para comprender mejor el contenido web y as\u00ed poder dirigir mejor el tr\u00e1fico. Las webs que apreciaron m\u00e1s alteraciones con estos cambios fueron las relacionadas con temas financieros o m\u00e9dicos; los temas para los que Google mantiene los standares m\u00e1s altos, debido al impacto que tienen en la vida de las personas. Las webs de estos contenidos quedaron atrapadas en cambios que no iban dirigidos espec\u00edficamente a ellos sino a sitios web en general.<\/p>\n<p>En 2020, los SEOs tienen que enfocar su atenci\u00f3n en el <a href=\"https:\/\/www.semrush.com\/blog\/ways-build-expertise-authority-trust-boost-seo-semrushchat-sherry-bonelli\/\" target=\"_blank\" rel=\"noopener\">E-A-T (Experiencia-Autoridad y Confiabilidad)<\/a>. \u00bfPor qu\u00e9? Porque mientras Google sigue evolucionando su algoritmo, las p\u00e1ginas web que \u00e9l considere que han sido validadas por expertos, por autoridades en esas materias, ser\u00e1n las elegidas para satisfacer las necesidades del usuario.<\/p>\n<p>Este paradigma de tres patas va m\u00e1s all\u00e1 del SEO t\u00e9cnico: todo profesional que se preocupe por el tr\u00e1fico org\u00e1nico necesitar\u00e1 centrarse m\u00e1s en contenido, notoriedad de marca y en la competencia.<\/li>\n<\/ol>\n<h2>\u00bfQuieres apuntar m\u00e1s alto?<\/h2>\n<p>Con BERT, E-A-T y Google <em>convirti\u00e9ndose literalmente en \u201cinternet\u201d<\/em>, hay muchos cambios en curso respecto a SEO. Si ya entiendes perfectamente y tienes a punto todos los b\u00e1sicos y tu contenido est\u00e1 optimizado, entonces no es probable que el algoritmo te deje atr\u00e1s. Pero hay una gran diferencia entre no quedarse atr\u00e1s e intentar proactivamente ser los primeros. Si optas por la segunda opci\u00f3n, nuestros expertos en SEO est\u00e1n deseando ayudar.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONT\u00c1CTANOS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"b74b7a49-b912-4f04-85c2-316857d74d8c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775252835000-0942549684\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775252835000-0942549684\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si la historia tiende a repetirse, entonces predecir el futuro deber\u00eda ser f\u00e1cil, \u00bfno? Pues bien, el SEO es un tema aparte, es una disciplina que avanza por sendas desconocidas cada a\u00f1o que pasa. A veces la mejor apuesta es seguir las indicaciones del todopoderoso y omnipresente rey de la b\u00fasqueda, con las herramientas que [&hellip;]<\/p>\n","protected":false},"author":189,"featured_media":111688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2901],"tags":[2665,2623,1474,2674,992,922],"class_list":["post-111707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization","tag-bert-4","tag-e-a-t-4","tag-marketing-predictions-2","tag-mobile-page-speed-5","tag-search-engine-optimization-2","tag-seo-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Digital 2020: \u00bfEst\u00e1 tu estrategia de SEO lista para estos 4 retos? | DAC<\/title>\n<meta name=\"description\" content=\"Entonces, \u00bfqu\u00e9 nos tiene preparado el 2020 en cuanto a b\u00fasquedas org\u00e1nicas? 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