{"id":111295,"date":"2022-03-29T19:39:00","date_gmt":"2022-03-30T00:39:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/"},"modified":"2024-12-21T05:51:56","modified_gmt":"2024-12-21T10:51:56","slug":"instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/","title":{"rendered":"Instagram lanza un nuevo modelo de suscripci\u00f3n de pago"},"content":{"rendered":"<p>Con el crecimiento imparable de los Reels y de la IGTV, Instagram est\u00e1 listo para lanzar una funci\u00f3n inesperada: suscripciones. S\u00ed, has o\u00eddo bien. Esta nueva funci\u00f3n permitir\u00e1 a los creadores de contenido (Creators) compartir contenido exclusivo disponible solo para suscriptores, algo realmente muy esperado.<\/p>\n<p>Mark Zuckerberg ya hab\u00eda anunciado esta funcionalidad para Facebook en 2020 (<a href=\"\/es\/blog\/es-el-metaverso-101-el-futuro-del-marketing-digital\/\">ahora conocido como Meta, por supuesto<\/a>), pero ha retrasado la implementaci\u00f3n de tarifas y pagos por suscripci\u00f3n hasta el 2023. Parece que, aunque con retraso, esta funcionalidad est\u00e1 ya en las etapas previas al lanzamiento.<\/p>\n<h2>\u00bfQu\u00e9 novedades supone para los creadores de contenido?<\/h2>\n<p>Los creators que tienen modelo por suscripciones en Facebook han podido descargar y almacenar todos los correos electr\u00f3nicos de los nuevos suscriptores (los que han consentido dar sus direcciones de email) desde diciembre de 2021, lo que les permite comunicarse dentro y fuera de la plataforma. Tambi\u00e9n hay dinero de Facebook en juego: Zuckerberg declar\u00f3 que tiene la intenci\u00f3n de pagar un total de 1 billon de d\u00f3lares a los creadores de contenido de Facebook e Instagram para finales de 2022, para as\u00ed animar las suscripciones. Los creadores tambi\u00e9n podr\u00e1n promocionar sus suscripciones mediante un enlace personalizado que les permite quedarse con el 100 % del dinero que ganan, impuestos excluidos.<\/p>\n<p>Los creadores parecen estar bastante satisfechos:<\/p>\n<blockquote><p>Tener suscripciones en Instagram hace posible construir una relaci\u00f3n m\u00e1s \u00edntima con mis seguidores y fans. Estoy muy emocionado de nutrir esas conexiones y tener un impacto duradero que ayudar\u00e1 a que mi trabajo sea sostenible.<br \/>\n&#8211; <a href=\"https:\/\/www.instagram.com\/bunnymichael\/?hl=en\" target=\"_blank\" rel=\"noopener\">@bunnymichael<\/a><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62032\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/instagram.jpg\" alt=\"Instagram creators @donallenii y @bunnymichael\" width=\"652\" height=\"628\" \/><\/p>\n<p>Image: <a href=\"https:\/\/business.instagram.com\/blog\/subscriptions-creators-instagram-recurring-monthly-income\" target=\"_blank\" rel=\"noopener\">Equipo de Instagram Business<\/a><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f593cc2baba'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f593cc2baba');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Suscr\u00edbete                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>\u00bfQu\u00e9 tienen qu\u00e9 decir al respecto los especialistas de marketing?<\/h2>\n<p>Los marketeros le ven un mundo de oportunidades potenciales a estas nuevas funcionalidades. Algunos creen que esta funcionalidad no triunfar\u00e1 hasta que la utilice mucha gente y se convierta en algo principal en Instagram. Esto cambiar\u00e1 una vez que se implemente por completo para todos y m\u00e1s creadores se beneficien de ello.<\/p>\n<p>Las marcas deben considerer esta funcionalidad para sus estrategias de marketing de influencers, para las estrategias de social media, <a href=\"\/es\/servicios\/estrategia-de-contenido\/\">estrategias de contenido<\/a>, etc etc. Surgir\u00e1n m\u00e1s cosas que tendremos que considerar en los pr\u00f3ximos meses a medida que la funci\u00f3n de suscripciones se acelere.<br \/>\n\u00a1Estad atentos a nuestras ideas y consejos!<\/p>\n<p>Hasta entonces, te dejamos ejemplos de creadores de contenido con suscripci\u00f3n en acci\u00f3n: <a href=\"https:\/\/www.instagram.com\/alanchikinchow\/?hl=en\" target=\"_blank\" rel=\"noopener\">@alanchikinchow<\/a>, <a href=\"https:\/\/www.instagram.com\/sedona._\/?hl=en\" target=\"_blank\" rel=\"noopener\">@sedona._<\/a>,<a href=\"https:\/\/www.instagram.com\/elliottnorris\/?hl=en\" target=\"_blank\" rel=\"noopener\">@elliottnorris<\/a>, <a href=\"https:\/\/www.instagram.com\/jordanchiles\/?hl=en\" target=\"_blank\" rel=\"noopener\">@jordanchiles<\/a>, <a href=\"https:\/\/www.instagram.com\/jackjerry\/?hl=en\" target=\"_blank\" rel=\"noopener\">@jackjerry<\/a>, <a href=\"https:\/\/www.instagram.com\/donalleniii\/?hl=en\" target=\"_blank\" rel=\"noopener\">@donalleniii<\/a>, <a href=\"https:\/\/www.instagram.com\/lonnieiiv\/?hl=en\" target=\"_blank\" rel=\"noopener\">@lonnieiiv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el crecimiento imparable de los Reels y de la IGTV, Instagram est\u00e1 listo para lanzar una funci\u00f3n inesperada: suscripciones. S\u00ed, has o\u00eddo bien. Esta nueva funci\u00f3n permitir\u00e1 a los creadores de contenido (Creators) compartir contenido exclusivo disponible solo para suscriptores, algo realmente muy esperado. Mark Zuckerberg ya hab\u00eda anunciado esta funcionalidad para Facebook en [&hellip;]<\/p>\n","protected":false},"author":302,"featured_media":111287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2894],"tags":[2566,2554,2538,2571,2069],"class_list":["post-111295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media","tag-ciontent-strategy-3","tag-content-creators-5","tag-content-subscription-2","tag-instagram-5","tag-meta-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram lanza un nuevo modelo de suscripci\u00f3n de pago | DAC<\/title>\n<meta name=\"description\" content=\"Instagram est\u00e1 listo para activar las suscripciones. Esta caracter\u00edstica tan esperada permitir\u00e1 a los creadores compartir contenido exclusivo disponible solo para suscriptores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram lanza un nuevo modelo de suscripci\u00f3n de pago | DAC\" \/>\n<meta property=\"og:description\" content=\"Instagram est\u00e1 listo para activar las suscripciones. Esta caracter\u00edstica tan esperada permitir\u00e1 a los creadores compartir contenido exclusivo disponible solo para suscriptores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-30T00:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:51:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/instagram-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rahel Gandhi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rahel Gandhi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/\"},\"author\":{\"name\":\"Rahel Gandhi\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/fdd29be28c2de387f7bff5f42baa6e9a\"},\"headline\":\"Instagram lanza un nuevo modelo de suscripci\u00f3n de pago\",\"datePublished\":\"2022-03-30T00:39:00+00:00\",\"dateModified\":\"2024-12-21T10:51:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/\"},\"wordCount\":416,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/instagram-hero.jpg\",\"keywords\":[\"ciontent strategy\",\"content creators\",\"content subscription\",\"Instagram\",\"Meta\"],\"articleSection\":[\"Medios de Full-Funnel\"],\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/\",\"name\":\"Instagram lanza un nuevo modelo de suscripci\u00f3n de pago | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/instagram-lanza-un-nuevo-modelo-de-suscripcion-de-pago\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/instagram-hero.jpg\",\"datePublished\":\"2022-03-30T00:39:00+00:00\",\"dateModified\":\"2024-12-21T10:51:56+00:00\",\"description\":\"Instagram est\u00e1 listo para activar las suscripciones. 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