{"id":110291,"date":"2022-07-05T18:00:00","date_gmt":"2022-07-05T23:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-business-profile-presenta-un-nuevo-atributo-lgbtq\/"},"modified":"2024-12-21T05:50:38","modified_gmt":"2024-12-21T10:50:38","slug":"google-business-profile-presenta-un-nuevo-atributo-lgbtq","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/google-business-profile-presenta-un-nuevo-atributo-lgbtq\/","title":{"rendered":"Google Business Profile presenta un nuevo atributo LGBTQ+"},"content":{"rendered":"<p>En un movimiento dedicado exclusivamente a las empresas cuyos propietarios pertenecen a la comunidad LGBTQ+, Google ha anunciado un nuevo atributo para <a href=\"\/es\/servicios\/gestion-de-presencia-local\/gestion-de-google-business-profile\/\">Google Business Profile<\/a> (GBP, anteriormente conocido como Google My Business). As\u00ed es como se ve el nuevo atributo &#8220;Propiedad LGBTQ+&#8221;:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63678\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/lgbtq-owned.jpg\" alt=\"Propiedad LGBTQ atributo en el perfil comercial de Google\" width=\"652\" height=\"768\" \/><br \/>\nImage: <a href=\"https:\/\/blog.google\/outreach-initiatives\/diversity\/lgbtq-owned-businesses\/\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/p>\n<p>Este atributo sigue los pasos de otros como &#8220;negocio dirigido por una familia&#8221; (que ya no est\u00e1 disponible), &#8220;dirigido por veteranos&#8221; y &#8220;dirigido por mujeres&#8221;, que se introdujeron en 2018. En 2020, se a\u00f1adi\u00f3 el atributo &#8220;propiedad de negros&#8221;, y en 2021 &#8220;propiedad de latinos&#8221;.<\/p>\n<p>Como Yelp se adelant\u00f3, con la etiqueta &#8220;Propiedad de LGBTQ+&#8221;, Google opt\u00f3 por los atributos &#8220;Apto para LGBTQ+&#8221; y &#8220;Espacio seguro para personas transg\u00e9nero&#8221;. Pero al final ha cambiado al atributo &#8220;Propiedad de LGBTQ+&#8221;, que es m\u00e1s sencillo, menos ambiguo y refleja mejor la intenci\u00f3n de destacar a los propietarios de empresas LGBTQ+.<\/p>\n<p>Te mostramos aqy\u00ed, como a\u00f1adirlo al perfil:<\/p>\n<ol>\n<li>en el dashboard de GBP, selecciona &#8216;Editar Perfil&#8217; y luego &#8216;Informaci\u00f3n del negocio&#8217;<\/li>\n<li>En la pesta\u00f1a &#8216;M\u00e1s&#8217;, selecciona la categor\u00eda que quieres cambiar<\/li>\n<li>cuando encuentres el atributo, selecciona &#8216;Si&#8217;<\/li>\n<li>no te olvides de \u2018Guardar\u2019 cuando hayas seleccionado todos los atributos<\/li>\n<\/ol>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69ee608e63d0e'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69ee608e63d0e');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Esta comunidad, cada vez m\u00e1s visible, tambi\u00e9n est\u00e1 participando en el panorama empresarial: hay 1,4 millones de empresas propiedad de LGBTQ+ solo en los Estados Unidos, y son responsables de generar ingresos de 1,7 billones de d\u00f3lares al a\u00f1o. Seg\u00fan las propias palabras de Google:<\/p>\n<blockquote><p>Mientras celebramos el Orgullo Gay, es importante recordar que la visibilidad y la representaci\u00f3n son fundamentales durante todo el a\u00f1o. Una bandera en la ventana de una peque\u00f1a empresa tiene el poder de unir a las personas queer, celebrar nuestra alegr\u00eda, honrar nuestra historia y luchar por nuestra diversidad. Esperamos que este atributo permita a los due\u00f1os de negocios celebrar su identidad y comunidad con el mundo.<\/p><\/blockquote>\n<p>Si eres parte de la gran comunidad LGBTQ+, te recomendamos que agregues este nuevo atributo a tu perfil, o al menos lo pruebes. Atributos como este est\u00e1n dise\u00f1ados no solo para mejorar la visibilidad de b\u00fasqueda sino tambi\u00e9n para destacar sobre los competidores. Google ofrece herramientas para completar los perfiles, enriquecer los listados y fortalecer la conexi\u00f3n con clientes y prospects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un movimiento dedicado exclusivamente a las empresas cuyos propietarios pertenecen a la comunidad LGBTQ+, Google ha anunciado un nuevo atributo para Google Business Profile (GBP, anteriormente conocido como Google My Business). As\u00ed es como se ve el nuevo atributo &#8220;Propiedad LGBTQ+&#8221;: Image: Google Este atributo sigue los pasos de otros como &#8220;negocio dirigido por [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":110282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.68,"reading_level_needs_review":"0","footnotes":""},"categories":[2908],"tags":[1745,1933,2013,1784,2028,1545,2149],"class_list":["post-110291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-business-listings-6","tag-gbp-3","tag-gmb-5","tag-google-business-profile-6","tag-google-my-business-6","tag-local-listings-2-2","tag-local-marketing-4-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Business Profile presenta un nuevo atributo LGBTQ+ | DAC<\/title>\n<meta name=\"description\" content=\"GBP (anteriormente conocido como Google My Business) ha introducido un nuevo atributo &quot;Propiedad LGBTQ+&quot;. \u00bfPor qu\u00e9 es importante?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/google-business-profile-presenta-un-nuevo-atributo-lgbtq\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Business Profile presenta un nuevo atributo LGBTQ+ | DAC\" \/>\n<meta property=\"og:description\" content=\"GBP (anteriormente conocido como Google My Business) ha introducido un nuevo atributo &quot;Propiedad LGBTQ+&quot;. \u00bfPor qu\u00e9 es importante?\" \/>\n<meta property=\"og:url\" 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