{"id":109297,"date":"2023-02-10T00:49:00","date_gmt":"2023-02-10T05:49:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/microsoft-vs-google-batalla-por-supremacia-de-ia\/"},"modified":"2024-12-31T04:43:12","modified_gmt":"2024-12-31T09:43:12","slug":"microsoft-vs-google-batalla-por-supremacia-de-ia","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/microsoft-vs-google-batalla-por-supremacia-de-ia\/","title":{"rendered":"Microsoft Vs. Google: La batalla por la supremac\u00eda de la IA ha comenzado"},"content":{"rendered":"<p>La batalla por la supremac\u00eda de la IA ha empezado oficialmente entre Microsoft y Google. El entusiasmo en torno a la IA (inteligencia artificial) ha alcanzado su punto \u00e1lgido aproximadamente en los \u00faltimos 60 d\u00edas. Se ha pasado de uno o dos art\u00edculos semanales, en blogs especializados, a una multitud de post y opiniones sobre la IA. Por no hablar de las nuevas informaciones y anuncios de Microsoft, Google y otros actores del espectro de la IA.<\/p>\n<p>Despu\u00e9s de las insinuaciones a modo \u201cteaser\u201d de Bing, Microsoft finalmente se lanz\u00f3 a comunicar sus intenciones <a href=\"https:\/\/blogs.microsoft.com\/blog\/2023\/02\/07\/reinventing-search-with-a-new-ai-powered-microsoft-bing-and-edge-your-copilot-for-the-web\/\" target=\"_blank\" rel=\"noopener\">a trav\u00e9s de una declaraci\u00f3n completa<\/a> y organiz\u00f3 un evento especial en su sede de Seattle sobre la integraci\u00f3n de ChatGPT en futuras versiones de Bing, Edge, Azure, as\u00ed como otros productos de la compa\u00f1\u00eda. La demostraci\u00f3n y los detalles aportados por Microsoft son impresionantes, y representan una llamada de atenci\u00f3n para Google. Algo que seguramente impuls\u00f3 al gigante de las b\u00fasquedas a responder con un anuncio sobre <a href=\"https:\/\/blog.google\/technology\/ai\/bard-google-ai-search-updates\/\" target=\"_blank\" rel=\"noopener\">su propio proyecto de IA, Bard<\/a>.<br \/>\nSeg\u00fan el propio New York Times, el lanzamiento de ChatpGPT por OpenAI y la posterior inversi\u00f3n de Microsoft <a href=\"https:\/\/www.nytimes.com\/2022\/12\/21\/technology\/ai-chatgpt-google-search.html\" target=\"_blank\" rel=\"noopener\">provocaron un &#8220;c\u00f3digo rojo&#8221; en Google<\/a>.<\/p>\n<h2>Microsoft quiere reinventar las b\u00fasquedas<\/h2>\n<p>Microsoft afirma que su objetivo es reinventar la b\u00fasqueda para convertirlas en una &#8220;experiencia unificada&#8221;, y adem\u00e1s se\u00f1ala que el funcionamiento de las b\u00fasquedas se hab\u00eda quedado estancado durante a\u00f1os. Seg\u00fan el propio Microsoft, m\u00e1s de la mitad de los 10.000 millones de b\u00fasquedas que se realizan diariamente no obtienen respuesta. Por tanto, su plan es integrar a la IA como una especie de &#8220;copiloto&#8221; de las b\u00fasquedas, algo que se aplicar\u00e1 en las nuevas versiones de Bing y Edge.<\/p>\n<ul>\n<li>La pr\u00f3xima generaci\u00f3n del modelo abierto de IA, ChatGPT 3.5, ser\u00e1 el encargado de impulsar al nuevo Bing.<\/li>\n<li>Anuncio del modelo Prometheus de Microsoft; una nueva forma de trabajar con el modelo OpenAI<\/li>\n<li>IA aplicada al algoritmo core de b\u00fasquedas<\/li>\n<li>Una nueva <a href=\"\/es\/servicios\/diseno\/\">interfaz de usuario<\/a> para Edge\/Bing<\/li>\n<\/ul>\n<p>Microsoft mostr\u00f3 varios ejemplos sobre su funcionamiento, eligi\u00f3 la creaci\u00f3n de un men\u00fa para una fiesta de cumplea\u00f1os y la creaci\u00f3n de un itinerario de viaje, para ilustrar c\u00f3mo la b\u00fasqueda, la navegaci\u00f3n y el chat pueden combinarse en una experiencia de usuario fluida en la web.<\/p>\n<h2>\u00bfDeber\u00eda Google preocuparse?<\/h2>\n<p>Inmediatamente, s\u00ed, y he aqu\u00ed el porqu\u00e9<\/p>\n<ol>\n<li>Para probar el nuevo Bing, puedes apuntarte a la lista de espera que figura <a href=\"http:\/\/www.bing.com\/new\" target=\"_blank\" rel=\"noopener\"> aqu\u00ed<\/a>. Si configuras Edge como navegador predeterminado e instalas la aplicaci\u00f3n de Bing, te colocar\u00e1s el primero de la lista. \u00c9sta es sin duda una forma inteligente de empezar a competir contra el todo poderoso Google Chrome y Google Search, en los mercados de los navegadores y las b\u00fasquedas respectivamente.<\/li>\n<li>En esta ocasi\u00f3n podr\u00eda parecer que hayan cogido desprevenido al propio Google, e incluso que est\u00e9 luchando para reaccionar lo m\u00e1s r\u00e1pido posible. Sin embargo, al menos por ahora, Microsoft sigue por delante de Google gracias a lo que parece ser un producto mejor, aunque todav\u00eda necesita algunas mejoras y a\u00fan no est\u00e1 plenamente operativo.<\/li>\n<\/ol>\n<p>En resumen, Microsoft ha dado el primer golpe y ahora la pelota est\u00e1 en el tejado de Google. La batalla por la supremac\u00eda de la IA ha comenzado.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69ef8a9592e86'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69ef8a9592e86');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Suscr\u00edbete                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2><strong> Es la hora de poner freno a la IA<\/strong><\/h2>\n<p>La IA es un campo que evoluciona r\u00e1pidamente y es dif\u00edcil seguirle el ritmo, especialmente en lo que respecta legislaci\u00f3n. Como dijo el Dr. Ian Malcolm en Parque Jur\u00e1sico: &#8220;Sus cient\u00edficos estaban tan preocupados por si <em>pod\u00edan<\/em> hacerlo que no se preguntaron si <em>deb\u00edan<\/em> hacerlo&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-67776\" src=\"\/wpe-content\/uploads\/2023\/02\/chat-gpt.jpg\" alt=\"Webpage of ChatGPT, a prototype AI chatbot, is seen on the website of OpenAI, on a Google Pixel smartphone. Examples, capabilities, and limitations of the chatbot are shown before a new chat. OpenAI is an AI research and deployment company.\" width=\"652\" height=\"326\" \/><\/p>\n<p>Por su parte, Getty images ha presentado <a href=\"https:\/\/www.searchenginejournal.com\/getty-images-sues-stability-ai-for-copyright-infringement\/478688\/\" target=\"_blank\" rel=\"noopener\"> una denuncia<\/a> por infracci\u00f3n de derechos de autor en relaci\u00f3n con im\u00e1genes generadas por IA. Despu\u00e9s de admitir que utilizaba IA para generar contenidos, CNET (y otros medios de comunicaci\u00f3n) se ver\u00e1n obligados a revisar y publicar correcciones porque el contenido ofrecido totalmente preciso. Como consecuencia, <a href=\"https:\/\/www.theverge.com\/2023\/1\/20\/23564311\/cnet-pausing-ai-articles-bot-red-ventures\">CNET ha suspendido temporalmente la publicaci\u00f3n de contenidos sobre IA<\/a>.<\/p>\n<p>En enero de este mismo a\u00f1o, el sistema de educaci\u00f3n p\u00fablica de la ciudad de Nueva York anunci\u00f3 que estaba intentando combatir las trampas de los alumnos en los trabajos trimestrales. En respuesta, OpenAI ha lanzado en las \u00faltimas dos semanas una herramienta para determinar si un p\u00e1rrafo ha sido escrito por la IA. Lo probamos a principios de esta semana con resultados dispares. Generamos un p\u00e1rrafo en ChatGPT, no hicimos ning\u00fan cambio y lo utilizamos <a href=\"https:\/\/platform.openai.com\/ai-text-classifier\" target=\"_blank\" rel=\"noopener\">el clasificador de texto de OpenAI<\/a>. \u00bfEl veredicto? &#8220;Poco probable que lo escribiera la IA&#8221;.<\/p>\n<p>El <a href=\"https:\/\/www.technologyreview.com\/2023\/01\/27\/1067338\/a-watermark-for-chatbots-can-spot-text-written-by-an-ai\/\" target=\"_blank\" rel=\"noopener\">uso de marcas de agua<\/a> para los contenidos de chatbots se est\u00e1n aplicando con el fin de combatir problemas de plagio. Por su parte, Microsoft en su anuncio, subray\u00f3 que est\u00e1n trabajando con OpenAI de forma &#8220;responsable&#8221; y han puesto en marcha determinados recursos con el fin de combatir contenidos que puedan llegar a provocar situaciones de desinformaci\u00f3n.<\/p>\n<p>Para el sector del <a href=\"\/es\/servicios\/optimizacion-de-motores-de-busqueda\/\">SEO<\/a>, los avances tecnol\u00f3gicos destinados a mejorar las b\u00fasquedas suelen ser positivos. Sin embargo la IA, en su forma actual, no se parece en nada al J.A.R.V.I.S. de Iron Man. La intervenci\u00f3n humana sigue siendo necesaria para revisar el contenido, ajustar el rendimiento, comprobar los hechos, etc. Por el momento, la IA deber\u00eda considerarse una herramienta, y no tanto una entidad de pleno derecho capaz de reemplazar a sectores enteros.<\/p>\n<h2><strong>Eficiencia inmediata gracias a la IA<\/strong><\/h2>\n<ol>\n<li>Ayuda para resolver problemas de c\u00f3digo, o incluso generar bloques de c\u00f3digo como el schema mark-up<\/li>\n<li>Generar temas y grupos de palabras clave (\u00a1ha llegado la era de long-tail keywords!)<\/li>\n<li>Crear listas de posibles temas para el blog<\/li>\n<li>Generar peque\u00f1as secciones de texto para una p\u00e1gina<\/li>\n<li>Ayuda para crear meta descripciones y t\u00edtulos de p\u00e1ginas<\/li>\n<li>Creaci\u00f3n de f\u00f3rmulas de Excel y otros c\u00e1lculos de datos, como VLOOKUP<\/li>\n<\/ol>\n<p>Los cambios producidos los \u00faltimos 30-60 d\u00edas han sido vertiginosos, pero lo m\u00e1s sorprendente es que todo apunta a que este tipo de cuestiones tendr\u00e1n a\u00fan mucho recorrido. De hecho, es probable que 2023 sea el a\u00f1o de los avances en la IA. Eso s\u00ed, que cruzar los dedos y confiar en que todos estos desarrollos sean siempre para bien.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La batalla por la supremac\u00eda de la IA ha empezado oficialmente entre Microsoft y Google. El entusiasmo en torno a la IA (inteligencia artificial) ha alcanzado su punto \u00e1lgido aproximadamente en los \u00faltimos 60 d\u00edas. Se ha pasado de uno o dos art\u00edculos semanales, en blogs especializados, a una multitud de post y opiniones sobre [&hellip;]<\/p>\n","protected":false},"author":330,"featured_media":109275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.65,"reading_level_needs_review":"0","footnotes":""},"categories":[2901],"tags":[],"class_list":["post-109297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Vs. 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