{"id":107954,"date":"2022-05-04T19:00:00","date_gmt":"2022-05-05T00:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/el-feed-de-productos-local-nuevo-factor-clave-para-el-posicionamiento-en-google\/"},"modified":"2024-12-20T09:23:48","modified_gmt":"2024-12-20T14:23:48","slug":"el-feed-de-productos-local-nuevo-factor-clave-para-el-posicionamiento-en-google","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/el-feed-de-productos-local-nuevo-factor-clave-para-el-posicionamiento-en-google\/","title":{"rendered":"El feed de productos local nuevo factor clave para el posicionamiento en Google"},"content":{"rendered":"<p>Durante los \u00faltimos diez a\u00f1os, y en especial desde el final de la pandemia, Google ha intentado competir con Amazon ofreciendo una experiencia de shopping online exclusiva. A diferencia de Amazon, que env\u00eda directamente los productos que se compran en la plataforma, Google apuesta por poner en contacto a sus usuarios con retailers locales que manifiesten tener el art\u00edculo que se busca. La ventaja competitiva del gigante de las b\u00fasquedas es su capacidad para conectar compradores con vendedores que quieren comprar localmente, de inmediato, sin esperar a que llegue el cartero, y lo est\u00e1 logrando a trav\u00e9s de su base de datos preexistente de negocios e inventarios locales. Como resultado de esto, los perfiles de Google Business Profile (GBP), son, no solo un canal de marketing, sino tambi\u00e9n un escaparate digital para los retailers.<\/p>\n<p>La compra online en Google lleva a\u00f1os disponible, pero se realizaba, mayormente, a trav\u00e9s de feeds de producto en formato publicitario, no como un elemento de estrategia local. Pero las reglas del juego est\u00e1n cambiando, Google Shopping y los feed de producto se van fusionando gradualmente. Google ya ha actualizado su algoritmo y ha dejado instrucciones en su p\u00e1gina de ayuda sobre c\u00f3mo &#8220;<a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en#zippy=\" target=\"_blank\" rel=\"noopener\">mejorar en el ranking local<\/a>&#8220;, y revela que los listados de productos\u2014y especialmente los que est\u00e1n disponibles en tienda\u2014son ahora una de las formas claves para mejorar en posicionamiento y visibilidad.<\/p>\n<h2>\u00bfPor qu\u00e9 es, este cambio, tan significativo?<\/h2>\n<p>Google no est\u00e1 bromeando cuando afirma que el Feed de productos locales, osea una lista de los productos que se venden en cada tienda, es ahora mismo uno de los factores m\u00e1s importantes para obtener primeras posiciones. Una b\u00fasqueda casual en Google y ch\u00e1s aparece el three pack mostrando los productos disponibles que encajan con la b\u00fasqueda. El mes pasado, no hubo integraci\u00f3n de inventario de productos (como se muestra en la imagen), y ahora es omnipresente en todos los listados de alto rango.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2022\/04\/local-product-feed.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62398\" src=\"\/wpe-content\/uploads\/2022\/04\/local-product-feed.jpg\" alt=\"Feeds de Producto Local resultado de una b\u00fasqueda local en Google\" width=\"1000\" height=\"907\" \/><\/a><\/p>\n<p>Imagen: Near Media<\/p>\n<p>Esta actualizaci\u00f3n muestra la intenci\u00f3n clara de Google de evolucionar la b\u00fasqueda local, de un localizador de negocios b\u00e1sico a un localizador de inventario de productos locales para las b\u00fasquedas de los usuarios. <a href=\"\/es\/blog\/reconsideremos-las-tacticas-para-convertir-el-trafico-virtual-en-fisico\/\">Los rankings locales en search y en maps ya generan una enorme cantidad de tr\u00e1fico<\/a>, y ahora cada vez ser\u00e1 m\u00e1s dif\u00edcil, para las empresas locales, entrar el codiciado Three Pack.<\/p>\n<p>Ver el three pack dominado por minoristas con inventarios locales integrados deber\u00eda ser suficiente para convencer a cualquiera de que actualice su propio feed de productos, pero esa no es la \u00fanica forma en que Google est\u00e1 impulsando esta funci\u00f3n. Junto a las b\u00fasquedas habituales de enlaces e im\u00e1genes, Google ha a\u00f1adido un nuevo carrusel &#8220;Buscar por producto&#8221;. Si bien algunos pueden ver esta funci\u00f3n como otra pesta\u00f1a opcional, como shopping, la diferencia es que el carrusel &#8220;Buscar por producto&#8221; aparece encima de la tradicional lista de ubicaciones comerciales, ocupando pues los puestos m\u00e1s valiosos del SERP. Es imposible que los usuarios no lo vean, lo que garantiza que generar\u00e1 interacci\u00f3n con el cliente.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69eb1e8a290b3'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69eb1e8a290b3');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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La respuesta corta es que la integraci\u00f3n del inventario en GBP es algo que hay que hacer s\u00cd o s\u00ed. Si usted es un minorista o simplemente cualquier negocio que vende productos y servicios, necesita integrar su inventario local para seguir siendo competitivo. Si no integra un feed de productos locales en sus listados a trav\u00e9s del Merchant Center (GMC) de Google, sus competidores pueden superarlo y lo har\u00e1n. <\/p>\n<p>GMC se ha convertido en una herramienta de b\u00fasqueda local esencial casi de la noche a la ma\u00f1ana. Cuando una empresa sube con \u00e9xito su feed de productos locales en GMC, estos aparecer\u00e1n autom\u00e1ticamente en los listados de GBP de la empresa, un concepto bastante simple, pero una tarea complicada para los reci\u00e9n llegados. Google ha publicado sus propios <a href=\"https:\/\/support.google.com\/merchants\/answer\/7023001?hl=en\" target=\"_blank\" rel=\"noopener\">documentos de ayuda<\/a>, pero sigue suponiendo una gran inversi\u00f3n en tiempo y recursos la tarea de trasladar todo el inventario local de una empresa.<\/p>\n<p>Para casos como estos y, de hecho, para todo lo relacionado con la <a href=\"\/es\/servicios\/gestion-de-presencia-local\/\">Gesti\u00f3n de presencia local<\/a>, en DAC, contamos con expertise y tecnolog\u00eda propia para crear, mantener y optimizar los feeds de productos locales. Tenemos una vasta experiencia con GMC, Google Shopping, anuncios basados en productos e integraci\u00f3n de inventario con p\u00e1ginas de tiendas y listados locales. Si necesita capitalizar esta oportunidad o simplemente no quiere desaparecer del top ranking, est\u00e1 en buenas manos con nosotros. Hablemos.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONT\u00c1CTANOS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"b74b7a49-b912-4f04-85c2-316857d74d8c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777016458000-2184683893\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777016458000-2184683893\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Durante los \u00faltimos diez a\u00f1os, y en especial desde el final de la pandemia, Google ha intentado competir con Amazon ofreciendo una experiencia de shopping online exclusiva. A diferencia de Amazon, que env\u00eda directamente los productos que se compran en la plataforma, Google apuesta por poner en contacto a sus usuarios con retailers locales que [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":107906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2887],"tags":[1745,1933,1157,1784,1545,2157,1145,2097],"class_list":["post-107954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search","tag-business-listings-6","tag-gbp-3","tag-google-6","tag-google-business-profile-6","tag-local-listings-2-2","tag-local-product-feed-6","tag-local-search-6","tag-local-seo-4-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El feed de productos local nuevo factor clave para el posicionamiento en Google | DAC<\/title>\n<meta name=\"description\" content=\"Google dice expl\u00edcitamente que la disponibilidad de productos en la tienda es un factor de clasificaci\u00f3n local. 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