{"id":107474,"date":"2019-09-04T15:00:00","date_gmt":"2019-09-04T20:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/la-competicion-de-mapas-entre-google-vs-apple\/"},"modified":"2024-12-20T09:23:08","modified_gmt":"2024-12-20T14:23:08","slug":"la-competicion-de-mapas-entre-google-vs-apple","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/la-competicion-de-mapas-entre-google-vs-apple\/","title":{"rendered":"La competici\u00f3n de mapas entre: Google vs Apple"},"content":{"rendered":"<p>Los negocios est\u00e1n cada vez m\u00e1s concienciados: los mapas se est\u00e1n convirtiendo r\u00e1pidamente en el motor de facto para la generaci\u00f3n local de leads. Ya sea que tenga 12 ubicaciones o 12.000, tus clientes locales no solo navegan por tus ubicaciones (y las de tus competidores) sino que toman sus decisiones de compra completamente en la aplicaci\u00f3n.<\/p>\n<p>Aunque estas aplicaciones han evolucionado relativamente lento en comparaci\u00f3n con otros avances digitales en el mismo per\u00edodo de tiempo, este mes de agosto que acaba de finalizar, Google y Apple comenzaron a implementar actualizaciones significativas en sus respectivas plataformas de mapas. Para Google, estamos hablando de un salto conceptual hacia adelante con un serio factor sorpresa; para Apple, es m\u00e1s un caso de tratar de mantenerse al d\u00eda con un rival feroz que contin\u00faa estableciendo el est\u00e1ndar de oro.<\/p>\n<h2>La &#8220;Vista en vivo&#8221; de Google Maps est\u00e1 aqu\u00ed<\/h2>\n<p>Indicaciones para caminar y realidad aumentada, \u00a1juntas por fin! El nuevo &#8220;VPS&#8221; de Google (sistema de posicionamiento visual) se est\u00e1 lanzando ahora bajo el nombre Live View. Residiendo como una caracter\u00edstica nativa dentro de la aplicaci\u00f3n Google Maps para dispositivos iOS y Android, proporciona indicaciones para caminar en pantalla aumentadas en \u00e1reas urbanas.<\/p>\n<div id=\"attachment_44188\" style=\"width: 730px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44188\" class=\"wp-image-44188 size-full\" src=\"\/wpe-content\/uploads\/2019\/08\/arwn_paris_004_3_phone.gif\" alt=\"Un GIF que muestra la experiencia de Live View en Google Maps cerca de la Torre Eiffel en Par\u00eds, Francia.\" width=\"720\" height=\"720\" \/><p id=\"caption-attachment-44188\" class=\"wp-caption-text\">GIF cortes\u00eda de <a href=\"https:\/\/support.google.com\/maps\/thread\/11554255?hl=en\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/p><\/div>\n<p>Live View ya estaba disponible para los propietarios de tel\u00e9fonos de la marca Pixel m\u00e1s nuevos y para un peque\u00f1o conjunto de gu\u00edas locales que eran esencialmente conejillos de indias en el \u00faltimo experimento de Google. Ahora est\u00e1 listo para el gran momento, ya que Google busca consolidar su floreciente estado como la plataforma de planificaci\u00f3n de viajes \u00fanica en el mundo.<\/p>\n<p>En este momento no hay nada que los due\u00f1os de negocios puedan hacer para aprovechar esta nueva caracter\u00edstica, pero podemos estar seguros de que Live View se monetizar\u00e1 en alg\u00fan momento. Observaremos atentamente a medida que Google descubra c\u00f3mo integrar el descubrimiento local y los anuncios, y visualicemos listados locales, pero por ahora simplemente disfrutaremos de una experiencia de usuario novedosa yendo del punto A al punto B.<\/p>\n<h2>El jugador 2 ha entrado en el juego<\/h2>\n<p>Despu\u00e9s de una desastrosa incursi\u00f3n inicial en los mapas en 2012 (descrito por The Guardian como &#8220;<a href=\"https:\/\/www.theguardian.com\/technology\/blog\/2012\/oct\/01\/apple-30-billion-maps-mistake\" target=\"_blank\" rel=\"noopener\">error de $ 30 mil millones<\/a>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d07157b6a80'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d07157b6a80');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Suscr\u00edbete                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\u00bb), Apple le est\u00e1 dando a su aplicaci\u00f3n de mapas, que cada vez es m\u00e1s popular, una gran actualizaci\u00f3n en iOS 13. \u00bfPero en qu\u00e9 va a consistir? Bueno, lo hemos visto referido simplemente como un &#8220;cambio de imagen&#8221;, pero esta actualizaci\u00f3n representa el impulso m\u00e1s importante de la compa\u00f1\u00eda para desbancar a Google Maps como el servicio de mapas de referencia.<\/p>\n<div id=\"attachment_44219\" style=\"width: 581px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44219\" class=\"wp-image-44219 size-full\" src=\"\/wpe-content\/uploads\/2019\/08\/Apple-previews-ios-13-map-compare-06032019_inline.gif.large_.gif\" alt=\"An overview of Apple's new map design - Apple is rolling out a new map with richer details and better road coverage -\" width=\"571\" height=\"322\" \/><p id=\"caption-attachment-44219\" class=\"wp-caption-text\">GIF cortes\u00eda de <a href=\"https:\/\/www.apple.com\/newsroom\/2019\/06\/apple-previews-ios-13\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a><\/p><\/div>\n<p>M\u00faltiples funciones nuevas te llamar\u00e1n la atenci\u00f3n de inmediato, incluida &#8220;Mirar alrededor&#8221;, la respuesta tard\u00eda de Apple a Google Street View, as\u00ed como:<\/p>\n<ul>\n<li>Una interfaz de mapa completamente nueva con informaci\u00f3n m\u00e1s detallada sobre el terreno, incluidas carreteras, playas, parques y edificios (la cual le cost\u00f3 a Apple much\u00edsimo tiempo obtenerla)<\/li>\n<li>La capacidad de guardar direcciones en una lista de favoritos que se mostrar\u00e1n en la pantalla de inicio de la aplicaci\u00f3n<\/li>\n<li>La capacidad de crear colecciones compartibles de lugares frecuentados regularmente, con fotos de portada personalizadas<\/li>\n<\/ul>\n<p>Para los propietarios de negocios, tambi\u00e9n hay una actualizaci\u00f3n que hace mucho tiempo que permite que Apple Maps muestre horas de apertura especiales (para d\u00edas festivos y otros eventos). Sin embargo, hay que recordar que Apple Maps intenta contrastar datos con otras fuentes on line. Si tus horas de apertura o cualquier otra informaci\u00f3n presentada no coincide con el sitio web de la empresa, Apple puede diferir al sitio web.<\/p>\n<p>Se espera que la nueva aplicaci\u00f3n Apple Maps llegue a todos los usuarios de EE. UU. a finales de 2019. Sin embargo, no llegar\u00e1 a m\u00e1s pa\u00edses hasta 2020, por lo que ahora es el momento de prepararse. Consulte con nuestros <a href=\"\/es\/servicios\/gestion-de-presencia-local\/\">expertos en gesti\u00f3n de presencia local<\/a> para planificar su estrategia local y aprovechar al m\u00e1ximo cada nueva funci\u00f3n. <a href=\"\/es\/contactanos\/\">Contacte con DAC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los negocios est\u00e1n cada vez m\u00e1s concienciados: los mapas se est\u00e1n convirtiendo r\u00e1pidamente en el motor de facto para la generaci\u00f3n local de leads. Ya sea que tenga 12 ubicaciones o 12.000, tus clientes locales no solo navegan por tus ubicaciones (y las de tus competidores) sino que toman sus decisiones de compra completamente en [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":107464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.74,"reading_level_needs_review":"0","footnotes":""},"categories":[2908],"tags":[2113,2074,1545,2146,1712],"class_list":["post-107474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-apple-maps-3","tag-live-view-3","tag-local-listings-2-2","tag-maps-channel-4","tag-neighborhood-vibe-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La competici\u00f3n de mapas entre: Google vs Apple | DAC<\/title>\n<meta name=\"description\" content=\"En agosto de 2019, tanto Google como Apple comenzaron a implementar actualizaciones significativas en sus respectivas plataformas de mapas. \u00bfQu\u00e9 significa para las empresas locales?|En agosto de 2019, tanto Google como Apple comenzaron a implementar actualizaciones significativas en sus respectivas plataformas de mapas. \u00bfQu\u00e9 significa para las empresas locales?|En agosto de 2019, tanto Google como Apple comenzaron a implementar actualizaciones significativas en sus respectivas plataformas de mapas. \u00bfQu\u00e9 significa para las empresas locales?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/la-competicion-de-mapas-entre-google-vs-apple\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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