{"id":107071,"date":"2023-03-17T18:49:00","date_gmt":"2023-03-17T23:49:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-publica-antiguas-resenas-como-si-fueran-nuevas-lo-que-puede-tener-un-impacto-significativo-en-la-percepcion-online-de-tu-marca\/"},"modified":"2024-12-20T09:22:17","modified_gmt":"2024-12-20T14:22:17","slug":"google-publica-antiguas-resenas-como-si-fueran-nuevas-lo-que-puede-tener-un-impacto-significativo-en-la-percepcion-online-de-tu-marca","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/google-publica-antiguas-resenas-como-si-fueran-nuevas-lo-que-puede-tener-un-impacto-significativo-en-la-percepcion-online-de-tu-marca\/","title":{"rendered":"Google publica antiguas rese\u00f1as como si fueran nuevas, lo que puede tener un impacto significativo en la percepci\u00f3n online de tu marca"},"content":{"rendered":"<p>En febrero de 2023, Google <a href=\"https:\/\/www.localguidesconnect.com\/t5\/Highlights\/An-update-on-how-we-moderate-Google-Maps-reviews\/ba-p\/3558439\">anunci\u00f3<\/a> que restablecer\u00eda las rese\u00f1as eliminadas por error por un filtro de spam. Google reconoci\u00f3 el problema y declar\u00f3 que trabajar\u00eda para restablecer estas rese\u00f1as en las pr\u00f3ximas semanas. A principios de marzo de 2023, todas las rese\u00f1as se han publicado en los listados de Google, aunque aparecen como &#8220;nuevas&#8221;.<\/p>\n<h2>\u00bfPor qu\u00e9 tiene esto un impacto significativo en la percepci\u00f3n online de una marca?<\/h2>\n<p>DAC, a trav\u00e9s de nuestra plataforma TransparenSEE\u2122 tiene acceso a cientos de miles de ubicaciones y sus rese\u00f1as asociadas y analizamos los datos para cuantificar el impacto de esta noticia. Descubrimos que, en febrero, solo el 0,04% de las rese\u00f1as de Google estaban marcadas como &#8220;nuevas&#8221;, pero en realidad eran de un momento anterior, lo que indica que estas rese\u00f1as fueron publicadas. En marzo, sin embargo, la investigaci\u00f3n de DAC revel\u00f3 que el porcentaje hab\u00eda aumentado hasta un 22%, es decir, m\u00e1s de 18.000 opiniones. La mayor afluencia de rese\u00f1as publicadas se produjo el 7 de marzo de 2023. La opini\u00f3n m\u00e1s antigua se remonta a 2010. Si no est\u00e1s analizando las opiniones en Google Maps a gran escala (utilizando un software como TransparenSEE\u2122), es posible que tengas que evaluar la importancia de esto en tu propio negocio.<\/p>\n<h2>\u00bfQu\u00e9 pueden (y deben) hacer las marcas?<\/h2>\n<p>Los profesionales del marketing deben saber c\u00f3mo tratar estas rese\u00f1as de Google reci\u00e9n publicadas, ya que las respuestas est\u00e1ndar pueden no ser suficientes. Es posible que los consumidores que dejaron estas rese\u00f1as hace meses o a\u00f1os no supieran que sus rese\u00f1as no se publicaron y asumieran que los propietarios de las empresas no respondieron. Para la mayor\u00eda de los consumidores, esto puede no tener mayor importancia. Sin embargo, en el caso de las rese\u00f1as negativas publicadas por consumidores que desean compartir sus preocupaciones o problemas a trav\u00e9s de una rese\u00f1a, pueden ser m\u00e1s sensibles a la demora en el tiempo de respuesta de la marca para responder a aquello que les ha llevado a dejar su rese\u00f1a.<\/p>\n<p>Dos opciones que las marcas pueden tomar para hacer frente a estas rese\u00f1as reci\u00e9n publicadas son:<\/p>\n<ol>\n<li><strong>Ignorar las cr\u00edticas:<\/strong>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69dead4c76a22'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69dead4c76a22');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Suscr\u00edbete                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n Si ha pasado mucho tiempo, las marcas pueden considerar no responder en absoluto para no incitar a los clientes a editar sus rese\u00f1as con comentarios sarc\u00e1sticos.<\/li>\n<li><strong>Responder y ser franco:<\/strong> Las marcas pueden explicar la situaci\u00f3n al responder a las rese\u00f1as haciendo saber al cliente que la falta de respuesta no es culpa del propietario del negocio, y que la rese\u00f1a acaba de publicarse y est\u00e1 disponible.<\/li>\n<\/ol>\n<p>En cualquier caso, DAC recomienda que las marcas nunca aborden los problemas directamente en l\u00ednea y recomienda llevar la conversaci\u00f3n a un canal 1:1 en el que se puedan resolver los problemas.<\/p>\n<p>Debido al volumen significativo de estas rese\u00f1as reci\u00e9n publicadas, las marcas deben tener una estrategia para hacerles frente. Aunque clasificar las rese\u00f1as manualmente en Google puede no ser una forma f\u00e1cil de hacer frente a esto, tener una s\u00f3lida estrategia de gesti\u00f3n de la reputaci\u00f3n y de respuesta a las rese\u00f1as para su marca es cada vez m\u00e1s importante. Comprendiendo este cambio de paradigma en la gesti\u00f3n de la reputaci\u00f3n, es posible que las marcas avancen de forma positiva.<\/p>\n<p>\u00bfQuiere estar totalmente preparado para todos los cambios en la b\u00fasqueda local y los listados de ubicaciones? Empiece por asociarse con los expertos de nuestro equipo de <a href=\"\/services\/local-presence-management\/\">gesti\u00f3n de la presencia local<\/a> para adelantarse a los acontecimientos.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONTACTA CON NOSOTROS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"b74b7a49-b912-4f04-85c2-316857d74d8c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776201036000-0511136794\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776201036000-0511136794\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En febrero de 2023, Google anunci\u00f3 que restablecer\u00eda las rese\u00f1as eliminadas por error por un filtro de spam. Google reconoci\u00f3 el problema y declar\u00f3 que trabajar\u00eda para restablecer estas rese\u00f1as en las pr\u00f3ximas semanas. A principios de marzo de 2023, todas las rese\u00f1as se han publicado en los listados de Google, aunque aparecen como &#8220;nuevas&#8221;. [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":107055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2887],"tags":[],"class_list":["post-107071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google publica antiguas rese\u00f1as como si fueran nuevas, lo que puede tener un impacto significativo en la percepci\u00f3n online de tu marca | DAC<\/title>\n<meta name=\"description\" content=\"En febrero de 2023, Google anunci\u00f3 que restablecer\u00eda las rese\u00f1as eliminadas por error por un filtro de spam.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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