{"id":106848,"date":"2020-03-19T14:00:00","date_gmt":"2020-03-19T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/como-manejar-sus-anuncios-de-google-durante-la-pandemia-del-covid-19\/"},"modified":"2024-12-20T09:22:06","modified_gmt":"2024-12-20T14:22:06","slug":"como-manejar-sus-anuncios-de-google-durante-la-pandemia-del-covid-19","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/como-manejar-sus-anuncios-de-google-durante-la-pandemia-del-covid-19\/","title":{"rendered":"C\u00f3mo manejar sus anuncios de Google durante la pandemia del COVID-19"},"content":{"rendered":"<p>El auge del COVID-19 (coronavirus) est\u00e1 dominando los titulares e impactando en todos los aspectos de la vida cotidiana, y las fichas locales no son una excepci\u00f3n durante este tiempo tan inusual. Es posible que haya asumido que algo tan fundamental como su perfil de Google My Business (GMB) no necesitar\u00eda ser modificado, pero la situaci\u00f3n ha llevado a Google a lanzar un <a href=\"https:\/\/support.google.com\/business\/answer\/9773423\" target=\"_blank\" rel=\"noopener\">documento de ayuda<\/a> espec\u00edficamente para abordar el efecto de la pandemia en GMB.<\/p>\n<p>Los siguientes tres pasos son la mejor manera de comunicarse con sus clientes a lo largo de la pandemia. Despu\u00e9s de todo, los clientes insatisfechos por horas err\u00f3neas o interrupciones del servicio no anunciados seguir\u00e1n defraudados cuando el negocio vuelva a la normalidad. Por este motivo, si gestiona estos problemas cuanto antes, los clientes seguir\u00e1n siendo leales y tendr\u00e1 la oportunidad de captar a nuevos clientes que podr\u00edan descubrirle.<\/p>\n<ul>\n<li>\n<h2>Comunicarse a trav\u00e9s de Google Posts<\/h2>\n<p>Los Google Posts pueden valer su peso en oro en estos tiempos. Estos microblogs son visibles directamente en su perfil GMB, lo que le permite informar a sus clientes de noticias importantes, anuncios o cambios directamente en la p\u00e1gina de resultados del buscador. Si usted es capaz de proporcionar cualquier servicio adicional a su comunidad durante el brote, este es un excelente punto de contacto para mantener a los clientes informados.<\/p>\n<p>Los Google Posts sirven para enviar mensajes especiales como la disponibilidad de productos (como gel desinfectante de manos). Tambi\u00e9n se pueden utilizar para captar el inter\u00e9s de clientes que no suelen considerar su negocio. Por ejemplo, si la tienda habitual de alimentaci\u00f3n de un cliente se ha quedado sin productos veganos, tu Google Post centrado en comida vegana puede ayudarle a clasificarle para b\u00fasquedas de ese nicho.<\/li>\n<li>\n<h2>Mant\u00e9ngase al tanto de las actualizaciones<\/h2>\n<p>La vida cotidiana se ha visto interrumpida para las personas y las empresas de todo el mundo. Pero esto no es un motivo para permitir que sus anuncios sean irrelevantes. De hecho, este es un buen momento para centrarse en hacer que sus anuncios sean lo mejor que puedan ser.<\/p>\n<ul>\n<li>\n<h3>Actualice sus horas de funcionamiento<\/h3>\n<p>GMB le permite no solo alterar su horario comercial sino tambi\u00e9n establecer horas especiales de vacaciones u otros eventos. Si su negocio est\u00e1 abierto m\u00e1s tarde de lo habitual o tiene horas \u00fanicas durante la pandemia, debe establecerlo en su cuenta de GMB para informar a sus clientes. Nadie sabe cu\u00e1nto durar\u00e1 la interrupci\u00f3n del COVID-19, por lo que mientras tanto puede establecer sus horas de funcionamiento est\u00e1ndar para adaptarse a su nuevo horario.<\/li>\n<li>\n<h3>Actualice su n\u00famero de tel\u00e9fono<\/h3>\n<p>El n\u00famero de tel\u00e9fono de su empresa siempre debe ser un n\u00famero local, y ahora va a averiguar por qu\u00e9. Con una afluencia de llamadas a su oficina corporativa u otros centros de llamadas no locales, ver\u00e1 una gran cantidad de clientes preocupados que no pueden obtener respuestas a sus preguntas locales. Si su tel\u00e9fono de empresa a\u00fan no es local y preciso, actual\u00edcelo inmediatamente. Es la mejor pr\u00e1ctica aceptada en todo momento y m\u00e1s a\u00fan durante una pandemia.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e481ed0c4d4'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e481ed0c4d4');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Por ejemplo, su restaurante ahora solo puede ofrecer delivery y rechaza reservas de cena por el momento. En estos casos, considere cambiar su categor\u00eda de negocio por ejemplo de \u201cRestaurante de Pizzas\u201d a \u201cPizzas a domicilio\u201d. La actualizaci\u00f3n de categor\u00eda informar\u00e1 a los clientes con mayor precisi\u00f3n y le ayudar\u00e1 a clasificarse mucho m\u00e1s alto para las b\u00fasquedas basadas en cenas delivery.<\/li>\n<li>\n<h3>Actualice la descripci\u00f3n de su negocio<\/h3>\n<p>Para la seguridad p\u00fablica, la descripci\u00f3n fundamental de su negocio debe ser modificada para informar a sus clientes c\u00f3mo el COVID-19 est\u00e1 siendo gestionado por su empresa. Explique si han sido afectados por la pandemia o no, describa las precauciones adicionales que est\u00e1n tomando y enumere los servicios adicionales que ofrecen.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Son momentos dif\u00edciles, pero lo m\u00e1s importante es mantener la calma, estar informado y comunicar estrat\u00e9gicamente a su audiencia. Cuando el brote de COVID-19 est\u00e9 detr\u00e1s de nosotros, sus amigos y clientes recordar\u00e1n cu\u00e1les negocios y empresas eran m\u00e1s adaptables, comprensivos y complacientes. Sea amable e inteligente, no solo para ayudar a su negocio, sino para ayudar a todos los que est\u00e1n pasando por este complicado momento.<\/p>\n<p><a class=\"btn blog-contact-btn\">CONT\u00c1CTANOS<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"b74b7a49-b912-4f04-85c2-316857d74d8c\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776583149000-1057247414\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776583149000-1057247414\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El auge del COVID-19 (coronavirus) est\u00e1 dominando los titulares e impactando en todos los aspectos de la vida cotidiana, y las fichas locales no son una excepci\u00f3n durante este tiempo tan inusual. Es posible que haya asumido que algo tan fundamental como su perfil de Google My Business (GMB) no necesitar\u00eda ser modificado, pero la [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":106833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2887],"tags":[],"class_list":["post-106848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo manejar sus anuncios de Google durante la pandemia del COVID-19 | DAC<\/title>\n<meta name=\"description\" content=\"Las empresas no est\u00e1n sin poder durante la pandemia de COVID-19. Con estos pasos, es f\u00e1cil comunicarse con su audiencia local incluso durante momentos dif\u00edciles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/como-manejar-sus-anuncios-de-google-durante-la-pandemia-del-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo manejar sus anuncios de Google durante la pandemia del COVID-19 | DAC\" \/>\n<meta property=\"og:description\" content=\"Las empresas no est\u00e1n sin poder durante la pandemia de COVID-19. 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