{"id":106730,"date":"2018-12-04T15:00:00","date_gmt":"2018-12-04T20:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/quieres-destacar-en-busquedas-locales-cambia-tu-enfoque\/"},"modified":"2024-12-20T09:21:59","modified_gmt":"2024-12-20T14:21:59","slug":"quieres-destacar-en-busquedas-locales-cambia-tu-enfoque","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/quieres-destacar-en-busquedas-locales-cambia-tu-enfoque\/","title":{"rendered":"\u00bfQuieres destacar en b\u00fasquedas locales? Cambia tu enfoque"},"content":{"rendered":"<p>Al final de 2018 se ha visto mucho movimiento en cuanto a local <a href=\"\/es\/servicios\/optimizacion-de-motores-de-busqueda\/\">SEO<\/a>. Google lanz\u00f3 una aplicaci\u00f3n, Google My Business, que cambi\u00f3 la forma en que funcionan las empresas del \u00e1rea de servicio en los mapas y ahora permite a los usuarios seguir los perfiles de Google My Business a medida que tambi\u00e9n las redes sociales se integran a\u00fan m\u00e1s en la b\u00fasqueda local.<\/p>\n<p>Para cerrar un a\u00f1o loco en b\u00fasqueda local, se public\u00f3 recientemente una encuesta <a href=\"https:\/\/moz.com\/local-search-ranking-factors\" target=\"_blank\" rel=\"noopener\">2018 Local Search Ranking Factors<\/a> que incluye informaci\u00f3n muy preciada para empresas grandes y peque\u00f1as que buscan tener \u00e9xito en la b\u00fasqueda local. Hay algunas tendencias muy interesantes en los factores que est\u00e1n ganando importancia (y otros que est\u00e1n disminuyendo), por lo que vamos a profundizar en un par de temas centrales que se van manifestando.<\/p>\n<ol>\n<li>\n<h2>Conseguir Menciones de Nivel 1<\/h2>\n<p>En 2012, hab\u00eda que estar loco para no invertir recursos en menciones (menciones online del nombre de las empresas, direcci\u00f3n y n\u00famero de tel\u00e9fono). La forma en que Google mostraba las empresas locales se basaba en gran medida en la comparaci\u00f3n de menciones en l\u00ednea. Las empresas que creaban con \u00e9xito menciones en cientos de sitios ve\u00edan un gran aumento en su ranking online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36400\" src=\"\/wpe-content\/uploads\/2019\/12\/What-to-Focus-on-For-Ranking-1.jpg\" alt=\"Gloved hands laying bricks\" width=\"860\" height=\"430\" \/><\/p>\n<p>En 2018, sin embargo, esta dependencia de las menciones es cosa del pasado. Para ser claros, no recomendamos que no inviertas en gesti\u00f3n de menciones. De hecho, unas menciones en l\u00ednea adecuadas son lo menos que se puede esperar a estas alturas. Lo que cambia es que ya no es necesario crear cientos o miles de menciones; m\u00e1s bien, solo hace falta concentrarse en los sitios de Nivel 1 como Google, Facebook, Apple y los sitios nicho principales como TripAdvisor.<\/p>\n<p>Una vez que hayas asegurado correctamente tus menciones en sitios que realmente tienen tr\u00e1fico y volumen, puedes parar. No es necesario crear menciones en sitios web que no tienen tr\u00e1fico. Esto se ilustra muy claramente en la encuesta de Factores de Ranking en B\u00fasqueda Local, bajando las menciones de 17.14% en 2015 a 13.31% en 2017, a 10.82% en 2018. Esta tendencia a la baja en la importancia de las menciones no es algo que deba tomarse a la ligera. En 2018 y adelante, pasar tiempo construyendo menciones m\u00e1s all\u00e1 de los sitios del Nivel 1 es una p\u00e9rdida de tiempo. Tus esfuerzos de marketing deben emplearse en otros lugares.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f0e172b4889'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f0e172b4889');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Suscr\u00edbete                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Dominar la gesti\u00f3n de la reputaci\u00f3n<\/h2>\n<p>Debido a que las menciones acusan esta gran disminuci\u00f3n en importancia &#8211; una tendencia que ha continuado durante a\u00f1os hasta ahora &#8211; los an\u00e1lisis online est\u00e1n adquiriendo cada vez m\u00e1s importancia y se ha vuelto fundamental completar tu perfil de Google My Business en la mayor medida posible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36373\" src=\"\/wpe-content\/uploads\/2019\/12\/What-to-Focus-on-For-Ranking.jpg\" alt=\"Woman on mountaintop looking through binoculars\" width=\"860\" height=\"430\" \/><\/p>\n<p>El tiempo que no est\u00e1s gastando en conseguir menciones debe concentrarse en las cuatro \u00e1reas importantes de la gesti\u00f3n de la reputaci\u00f3n. Cada negocio debe tener un plan para:<\/p>\n<ol>\n<li>monitorizar,<\/li>\n<li>responder,<\/li>\n<li>analizar, y<\/li>\n<li>actuar sobre sus revisiones.<\/li>\n<\/ol>\n<p>En 2019, la gesti\u00f3n de la reputaci\u00f3n online ser\u00e1 m\u00e1s importante que nunca, y ser\u00e1n las marcas que descubran c\u00f3mo escalar y utilizar la tecnolog\u00eda para ayudarlas en esta b\u00fasqueda las que obtengan los beneficios.<\/p>\n<p>Adem\u00e1s, Google est\u00e1 haciendo todo lo posible para incentivar a las empresas a iniciar sesi\u00f3n regularmente en su panel de control de Google My Business. Quieren que completes tu perfil de negocio, utilices los Posts de Google, respondas a rese\u00f1as, financies anuncios e interact\u00faes con los seguidores de tu perfil. Las empresas que utilicen a fondo la oferta de productos de GMB obtendr\u00e1n el beneficio.<\/li>\n<\/ol>\n<h2>Tener \u00e9xito en la b\u00fasqueda local<\/h2>\n<p>La b\u00fasqueda local est\u00e1 recibiendo mucha atenci\u00f3n por parte de Google &#8211; y las marcas deber\u00edan prestar atenci\u00f3n. Centrarse en las menciones ya no es una t\u00e1ctica de marketing que llevar\u00e1 a las empresas en la direcci\u00f3n correcta. En su lugar, hay que centrarse en la administraci\u00f3n de rese\u00f1as y completar los perfiles de Google My Business hasta el extremo. Los profesionales del marketing que dirijan sus esfuerzos hacia donde se dirige Google se posicionar\u00e1n para tener \u00e9xito en 2019 y m\u00e1s all\u00e1.<\/p>\n<p><em>Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo su empresa puede sobresalir en la b\u00fasqueda local, <a href=\"\/es\/contactanos\/\">p\u00f3ngase en contacto<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al final de 2018 se ha visto mucho movimiento en cuanto a local SEO. Google lanz\u00f3 una aplicaci\u00f3n, Google My Business, que cambi\u00f3 la forma en que funcionan las empresas del \u00e1rea de servicio en los mapas y ahora permite a los usuarios seguir los perfiles de Google My Business a medida que tambi\u00e9n las [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":106709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2887],"tags":[1157,1156,1163,1145,172],"class_list":["post-106730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search","tag-google-6","tag-local-5","tag-local-listing-management-6","tag-local-search-6","tag-search-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQuieres destacar en b\u00fasquedas locales? Cambia tu enfoque | DAC<\/title>\n<meta name=\"description\" content=\"Descubre por qu\u00e9 centrarse en las menciones de Nivel 1 y la gesti\u00f3n de la reputaci\u00f3n pueden ayudar a que tu negocio tenga \u00e9xito en la b\u00fasqueda local en 2019 y m\u00e1s all\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/quieres-destacar-en-busquedas-locales-cambia-tu-enfoque\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQuieres destacar en b\u00fasquedas locales? Cambia tu enfoque | DAC\" \/>\n<meta property=\"og:description\" content=\"Descubre por qu\u00e9 centrarse en las menciones de Nivel 1 y la gesti\u00f3n de la reputaci\u00f3n pueden ayudar a que tu negocio tenga \u00e9xito en la b\u00fasqueda local en 2019 y m\u00e1s all\u00e1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/quieres-destacar-en-busquedas-locales-cambia-tu-enfoque\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-04T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T14:21:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Harris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Harris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/quieres-destacar-en-busquedas-locales-cambia-tu-enfoque\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/quieres-destacar-en-busquedas-locales-cambia-tu-enfoque\/\"},\"author\":{\"name\":\"Kyle Harris\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/5388c839cd770c9f5cdd512d760ac794\"},\"headline\":\"\u00bfQuieres destacar en b\u00fasquedas locales? 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