{"id":106497,"date":"2018-10-30T23:53:00","date_gmt":"2018-10-31T04:53:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/adobe-digital-experience-makers-5-aportes-clave\/"},"modified":"2024-12-31T04:39:49","modified_gmt":"2024-12-31T09:39:49","slug":"adobe-digital-experience-makers-5-aportes-clave","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/","title":{"rendered":"Adobe Digital Experience Makers: 5 Aportes Clave"},"content":{"rendered":"<p>La edici\u00f3n de Vancouver de Adobe del evento Digital Experience Makers fue un \u00e9xito rotundo con m\u00e1s de 180 l\u00edderes en el sector digital de m\u00e1s de 50 marcas exclusivas, entre las que se incluyen Best Buy, Lululemon, MEC y muchas m\u00e1s, que se dieron cita en la TELUS Garden Tower.<\/p>\n<p>Desde el inicio, se percibi\u00f3 una energ\u00eda positiva y de colaboraci\u00f3n en toda la Torre, ya que una mezcla diversa de ejecutivos, invitados, personal de TELUS y organizadores se congregaron dentro y fuera del edificio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34579\" src=\"\/wpe-content\/uploads\/2018\/10\/Adobe-Experience-Makers-Conference-at-TELUS-Garden-Tower.jpg\" alt=\"Adobe Experience Makers Conference at TELUS Garden Tower\" width=\"860\" height=\"430\" \/><\/p>\n<p>A esto siguieron una serie de charlas interactivas, sesiones de panel y presentaciones que involucraron a la audiencia en varios temas, desde la transformaci\u00f3n digital y CRM hasta la construcci\u00f3n de una marca y la creaci\u00f3n de un recorrido digital integrado.<\/p>\n<p>Entre los ponentes se encontraban Thierry Hay-Sabourin , SVP, eCommerce &amp; IT at Best Buy; <strong>Natalie Farand<\/strong>, Presidente de Performance &amp; Analytics en WestJet; y <strong>Ryan Holmes <\/strong>, Director Ejecutivo de Hootsuite.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34571\" src=\"\/wpe-content\/uploads\/2018\/10\/Adobe-Digital-Experience-Makers-2018-Vancouver.jpg\" alt=\"Adobe Digital Experience Makers 2018 Vancouver\" width=\"860\" height=\"430\" \/><\/p>\n<p>Con las contribuciones de nuestro propio <a href=\"\/es\/servicios\/centro-de-analisis\/\">Business Intelligence<\/a> Director, Kuhan Puvanesasingham, estas son nuestras cinco principales conclusiones del Digital Experience Makers Event:<\/p>\n<ol>\n<li>\n<h2>&#8220;Transformaci\u00f3n Digital&#8221; es un t\u00e9rmino incorrecto<\/h2>\n<p>OLas organizaciones deben dejar de pensar en grandes transformaciones y pensar en peque\u00f1os ciclos de mejora continua. Se trata de cambios en peque\u00f1os pasos que marcan la diferencia entre organizaciones digitalmente maduras y organizaciones digitalmente j\u00f3venes.<\/li>\n<li>\n<h2>La velocidad es la clave<\/h2>\n<p>Partiendo de la idea de una peque\u00f1a mejora continua, tenemos que empezar a pensar en procesos m\u00e1s r\u00e1pidos en nuestro trabajo y adoptar la idea de un &#8220;proceso m\u00ednimo viable&#8221;. La r\u00e1pida implementaci\u00f3n de las acciones podr\u00eda ser mejor que un proceso excesivamente conservador y burocr\u00e1tico, con demasiados controles y equilibrios.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69eac17dd8081'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69eac17dd8081');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Suscr\u00edbete                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Master &#8220;datos peque\u00f1os&#8221; antes de abordar datos grandes<\/h2>\n<p>Escalar\/procesar grandes cantidades de datos es caro. Antes de siquiera pensar en esa frase, pregunte a sus clientes si ya dominan los datos peque\u00f1os. \u00bfEst\u00e1n extrayendo todo lo que pueden de datos peque\u00f1os? Muchas empresas tienen problemas para seleccionar la herramienta tecnol\u00f3gica adecuada y maximizar el potencial de estas herramientas. Ah\u00ed yace una buena oportunidad en el Oeste.<\/li>\n<li>\n<h2>Abrazar y experimentar<\/h2>\n<p>Reducir los procesos de aprobaci\u00f3n en torno a los avances tecnol\u00f3gicos (es decir, probar nuevas tecnolog\u00edas) puede realmente ayudar a mejorar la situaci\u00f3n en lo que se refiere al progreso y la innovaci\u00f3n.<\/li>\n<li>\n<h2>Las empresas pueden tener dos tipos de competidores: producto y experiencia.<\/h2>\n<p>La marca &#8220;A&#8221; puede tener un producto inferior a la marca &#8220;B&#8221; pero ofrece una mejor experiencia en l\u00ednea. Con el comercio electr\u00f3nico a punto de alcanzar los 4,5 billones de d\u00f3lares en 2021 y el 46% de los consumidores que prefieren utilizar el m\u00f3vil desde la investigaci\u00f3n hasta la compra, es importante entender c\u00f3mo su <a href=\"\/es\/servicios\/gestion-de-presencia-local\/\">presencia en l\u00ednea <\/a> puede ser una herramienta importante para el \u00e9xito de un negocio.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34585\" src=\"\/wpe-content\/uploads\/2018\/10\/DAC-Booth-at-Adobe-Experience-Makers-2018.jpg\" alt=\"DAC Booth at Adobe Experience Makers 2018\" width=\"860\" height=\"430\" \/><\/p>\n<p>El evento se cerr\u00f3 con un almuerzo en el Restaurante Glowbal junto a la Zona ShowMe Experience. En el stand de DAC, nuestro Google Home Challenge prob\u00f3 la visibilidad en tiempo real de las marcas, destacando c\u00f3mo nuestra propuesta \u00fanica y orientada al rendimiento se aplica a la b\u00fasqueda por voz.<\/p>\n<p>\u00bfQuer\u00e9is saber c\u00f3mo podemos mejorar la visibilidad de vuestro negocio hasta el nivel hiperlocal? <a href=\"\/es\/contactanos\/\">Hablemos <\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La edici\u00f3n de Vancouver de Adobe del evento Digital Experience Makers fue un \u00e9xito rotundo con m\u00e1s de 180 l\u00edderes en el sector digital de m\u00e1s de 50 marcas exclusivas, entre las que se incluyen Best Buy, Lululemon, MEC y muchas m\u00e1s, que se dieron cita en la TELUS Garden Tower. Desde el inicio, se [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":106499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.68,"reading_level_needs_review":"0","footnotes":""},"categories":[2908],"tags":[1789,956,927],"class_list":["post-106497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-adobe-3","tag-digital-marketing-4","tag-voice-search-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adobe Digital Experience Makers: 5 Aportes Clave | DAC<\/title>\n<meta name=\"description\" content=\"El evento Digital Experience Makers de Adobe fue un \u00e9xito rotundo, cubriendo temas que van desde CRM hasta recorridos digitales integrados. Estos son los cinco mejores aportes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe Digital Experience Makers: 5 Aportes Clave | DAC\" \/>\n<meta property=\"og:description\" content=\"El evento Digital Experience Makers de Adobe fue un \u00e9xito rotundo, cubriendo temas que van desde CRM hasta recorridos digitales integrados. Estos son los cinco mejores aportes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-31T04:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T09:39:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Adobe-Experience-Makers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Justin Teng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Justin Teng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/\"},\"author\":{\"name\":\"Justin Teng\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc\"},\"headline\":\"Adobe Digital Experience Makers: 5 Aportes Clave\",\"datePublished\":\"2018-10-31T04:53:00+00:00\",\"dateModified\":\"2024-12-31T09:39:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/\"},\"wordCount\":572,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Adobe-Experience-Makers.jpg\",\"keywords\":[\"Adobe\",\"digital marketing\",\"voice search\"],\"articleSection\":[\"Estrategia\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/\",\"name\":\"Adobe Digital Experience Makers: 5 Aportes Clave | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Adobe-Experience-Makers.jpg\",\"datePublished\":\"2018-10-31T04:53:00+00:00\",\"dateModified\":\"2024-12-31T09:39:49+00:00\",\"description\":\"El evento Digital Experience Makers de Adobe fue un \u00e9xito rotundo, cubriendo temas que van desde CRM hasta recorridos digitales integrados. Estos son los cinco mejores aportes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Adobe-Experience-Makers.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Adobe-Experience-Makers.jpg\",\"width\":860,\"height\":430,\"caption\":\"||||\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adobe Digital Experience Makers: 5 Aportes Clave\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/es\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc\",\"name\":\"Justin Teng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g\",\"caption\":\"Justin Teng\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adobe Digital Experience Makers: 5 Aportes Clave | DAC","description":"El evento Digital Experience Makers de Adobe fue un \u00e9xito rotundo, cubriendo temas que van desde CRM hasta recorridos digitales integrados. Estos son los cinco mejores aportes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/","og_locale":"es_ES","og_type":"article","og_title":"Adobe Digital Experience Makers: 5 Aportes Clave | DAC","og_description":"El evento Digital Experience Makers de Adobe fue un \u00e9xito rotundo, cubriendo temas que van desde CRM hasta recorridos digitales integrados. Estos son los cinco mejores aportes.","og_url":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2018-10-31T04:53:00+00:00","article_modified_time":"2024-12-31T09:39:49+00:00","og_image":[{"width":860,"height":430,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Adobe-Experience-Makers.jpg","type":"image\/jpeg"}],"author":"Justin Teng","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Justin Teng","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/"},"author":{"name":"Justin Teng","@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc"},"headline":"Adobe Digital Experience Makers: 5 Aportes Clave","datePublished":"2018-10-31T04:53:00+00:00","dateModified":"2024-12-31T09:39:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/"},"wordCount":572,"publisher":{"@id":"https:\/\/www.dacgroup.com\/es\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Adobe-Experience-Makers.jpg","keywords":["Adobe","digital marketing","voice search"],"articleSection":["Estrategia"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/","url":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/","name":"Adobe Digital Experience Makers: 5 Aportes Clave | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Adobe-Experience-Makers.jpg","datePublished":"2018-10-31T04:53:00+00:00","dateModified":"2024-12-31T09:39:49+00:00","description":"El evento Digital Experience Makers de Adobe fue un \u00e9xito rotundo, cubriendo temas que van desde CRM hasta recorridos digitales integrados. Estos son los cinco mejores aportes.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Adobe-Experience-Makers.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Adobe-Experience-Makers.jpg","width":860,"height":430,"caption":"||||"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/adobe-digital-experience-makers-5-aportes-clave\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/es\/"},{"@type":"ListItem","position":2,"name":"Adobe Digital Experience Makers: 5 Aportes Clave"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/es\/#website","url":"https:\/\/www.dacgroup.com\/es\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/es\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc","name":"Justin Teng","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g","caption":"Justin Teng"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/posts\/106497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/comments?post=106497"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/posts\/106497\/revisions"}],"predecessor-version":[{"id":106498,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/posts\/106497\/revisions\/106498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/media\/106499"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/media?parent=106497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/categories?post=106497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/tags?post=106497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}