{"id":104960,"date":"2021-01-20T18:00:00","date_gmt":"2021-01-20T23:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/las-predicciones-para-el-2021-atento-a-estas-4-proximas-tendencias-en-seo\/"},"modified":"2024-12-19T16:43:52","modified_gmt":"2024-12-19T21:43:52","slug":"las-predicciones-para-el-2021-atento-a-estas-4-proximas-tendencias-en-seo","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/las-predicciones-para-el-2021-atento-a-estas-4-proximas-tendencias-en-seo\/","title":{"rendered":"Las predicciones para el 2021: Atento a estas 4 pr\u00f3ximas tendencias en SEO"},"content":{"rendered":"<p>\u00bfEst\u00e1s impaciente por saber las novedades que nos trae este nuevo a\u00f1o? Parece que enero ha empezado igual de convulso que acab\u00f3 2020, un a\u00f1o bastante at\u00edpico en todos los sentidos. No ocurre lo mismo con el marketing digital, siempre en constante evoluci\u00f3n. No te pierdas las predicciones para 2021.<\/p>\n<ol>\n<li>\n<h2>B\u00fasqueda predictiva: resultados sin b\u00fasqueda<\/h2>\n<p>En 2017, Google lanz\u00f3 su feed para permitir a los usuarios descubrir contenido nuevo sin realizar una b\u00fasqueda. En 2018, se relanz\u00f3 bajo el nombre de <a href=\"https:\/\/blog.google\/products\/search\/introducing-google-discover\/\" target=\"_blank\" rel=\"noopener\">Google Discover<\/a> y ahora cuenta ya con m\u00e1s de 800 millones usuarios activos.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-54793 aligncenter\" src=\"\/wpe-content\/uploads\/2021\/01\/discover_1x_30fps.gif\" alt=\"Google Discover\" width=\"426\" \/><\/p>\n<p style=\"text-align: center;\"><em> Imagen: Google <\/em><\/p>\n<p>El Google Discover no deja de ser un feed de noticias adaptadas a tus gustos, tus b\u00fasquedas anteriores y tus intereses que lo podemos encontrar en la aplicaci\u00f3n de Google Chrome en el m\u00f3vil. Debajo de cada noticia hay unos botones que te dan la opci\u00f3n de ajustar el contenido a tus intereses. En un mundo en el que las b\u00fasquedas se predicen, \u00bfc\u00f3mo se puede mantener la relevancia <a href=\"\/es\/servicios\/optimizacion-de-motores-de-busqueda\/\">en las estrategias de SEO<\/a>?<\/li>\n<li>\n<h2>El video tendr\u00e1 (todav\u00eda) m\u00e1s peso<\/h2>\n<p>Tan pronto como el 5G vaya implement\u00e1ndose a nivel mundial, las velocidades de Internet de referencia se ir\u00e1n adaptando. <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\">Se espera que las velocidades promedio superen los 20 MBPS a nivel mundial en 2021<\/a>, y con ello se romper\u00e1 una de las principales barreras que tiene actualmente el formato v\u00eddeo, lo que supondr\u00e1 un gran avance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54817\" src=\"\/wpe-content\/uploads\/2021\/01\/mobile-speeds.jpg\" alt=\"Gr\u00e1fico global que muestra las velocidades de Internet m\u00f3vil\" width=\"677\" height=\"573\" \/><\/p>\n<p>El video es un formato que tiene mucho \u00e9xito entre los consumidores m\u00e1s j\u00f3venes. Eso lo convierte en una excelente oportunidad no solo para que las marcas interact\u00faen con su grupo demogr\u00e1fico objetivo, sino tambi\u00e9n para que las marcas m\u00e1s establecidas desarrollen relaciones con otro tipo de audiencias. Si la edad del cliente a\u00fan no es un factor en tu estrategia de b\u00fasqueda esta es la oportunidad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54823\" src=\"\/wpe-content\/uploads\/2021\/01\/mobile-video.jpg\" alt=\"Gr\u00e1fico de HubSpot en el que se observa la participaci\u00f3n del usuario con contenido de marca\" width=\"975\" height=\"648\" \/><\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d29cce15f7d'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d29cce15f7d');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Gracias por suscribirse.');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Hubo un error al enviar el formulario.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Suscr\u00edbete                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>No olvides optimizar tus im\u00e1genes<\/h2>\n<p>Google ahora est\u00e1 devolviendo im\u00e1genes dentro de las SERP para casi el 30% de las b\u00fasquedas. Si las marcas invert\u00eds tiempo y recursos en mejorar este aspecto, ten\u00e9is aqu\u00ed una gran ocasi\u00f3n de aparecer por delante de vuestros competidores. \u00a1Es el momento de mostrar al p\u00fablico vuestros maravillosos productos!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54829\" src=\"\/wpe-content\/uploads\/2021\/01\/image-results.jpg\" alt=\"Resultados de b\u00fasqueda de Google mostrando im\u00e1genes\" width=\"555\" height=\"776\" \/><\/p>\n<p>Qui\u00e9n algo quiere algo le cuesta. Deber\u00e9is ampliar vuestras herramientas de optimizaci\u00f3n para incluir m\u00e9tricas de rendimiento de imagen. Hay que asegurarse de que las im\u00e1genes se carguen r\u00e1pido y sean relevantes para el contenido de la p\u00e1gina. Siempre que sea posible, incluye im\u00e1genes con <em> todo <\/em> el contenido para proporcionar m\u00faltiples formatos para que los usuarios refuercen su engagement.<\/li>\n<li>\n<h2>\u00bfM\u00e1s competencia de\u2026 Google?<\/h2>\n<p>Los resultados de b\u00fasqueda est\u00e1n volvi\u00e9ndose cada vez m\u00e1s competitivos a medida que Google presenta nuevas funciones que sirven para aumentar la diversidad de resultados. De ah\u00ed la importancia de revisar las estrategias de b\u00fasqueda.<\/p>\n<h3>Apariencia de las funciones de Google en las SERP:<\/h3>\n<ul>\n<li>Preguntas relacionadas: 90%<\/li>\n<li>Local pack: 42%<\/li>\n<li>Knowledge panel: 35%<\/li>\n<li>Im\u00e1genes: 28%<\/li>\n<li>Videos: 23%<\/li>\n<\/ul>\n<p>En 2021, las marcas que mayor rendimiento saquen ser\u00e1n aquellas que adem\u00e1s de optimizar, puedan<em> medir <\/em> los resultados de b\u00fasqueda, independientemente del canal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54835\" src=\"\/wpe-content\/uploads\/2021\/01\/SEO-results.jpg\" alt=\"Google SERP\" width=\"612\" height=\"820\" \/><\/li>\n<\/ol>\n<p>\u00bfQuieres saber a\u00fan m\u00e1s sobre los pr\u00f3ximos 12 meses en marketing digital? Consulta nuestro <a href=\"https:\/\/info.dacgroup.com\/dac-2021-digital-marketing-predictions\" target=\"_blank\" rel=\"noopener\">s\u00faper pr\u00e1ctico PDF y (\u00a1gratuito!)<\/a>, que incluye predicciones en medios, contenido, an\u00e1lisis, creatividad y m\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s impaciente por saber las novedades que nos trae este nuevo a\u00f1o? Parece que enero ha empezado igual de convulso que acab\u00f3 2020, un a\u00f1o bastante at\u00edpico en todos los sentidos. No ocurre lo mismo con el marketing digital, siempre en constante evoluci\u00f3n. No te pierdas las predicciones para 2021. B\u00fasqueda predictiva: resultados sin b\u00fasqueda [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":104934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2901],"tags":[],"class_list":["post-104960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las predicciones para el 2021: Atento a estas 4 pr\u00f3ximas tendencias en SEO | DAC<\/title>\n<meta name=\"description\" content=\"Aqu\u00ed est\u00e1 nuestra nueva entrega sobre las pr\u00f3ximas tendencias de SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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