{"id":992,"date":"2024-08-21T20:39:52","date_gmt":"2024-08-22T01:39:52","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=992"},"modified":"2026-08-20T08:12:17","modified_gmt":"2026-08-20T13:12:17","slug":"plataformas-tecnologicas","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/","title":{"rendered":"Plataformas tecnol\u00f3gicas"},"content":{"rendered":"\n\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/hero-d-technology.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/11\/hero-d-technology-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/hero-m-technology.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                                    Tecnolog\u00eda con prop\u00f3sito que impulsa el rendimiento                            <\/h1>\n        \n        \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>Hablemos<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 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                          <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                                    Tecnolog\u00eda con prop\u00f3sito que impulsa el rendimiento                            <\/h1>\n        \n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/ponte-en-contacto-con\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>Hablemos<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 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                              <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"banner\" class=\"banner\" style=\"background:#030303\" data-ptd=\"120\" data-pbd=\"120\" data-ptm=\"80\" data-pbm=\"80\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#ffffff;  max-width:920px\">\n                Plataformas tecnol\u00f3gicas que <span>impulsan<\/span> el crecimiento de las marcas\n            <\/h2>\n\n                        <div class=\"description\" style=\"color:#ffffff; max-width:920px\">\n                <p>El marketing nunca ha evolucionado tan r\u00e1pido ni ha sido tan complejo, y lo mismo ocurre con los medios. Cada d\u00eda surgen m\u00e1s datos, nuevos canales, cambios en las expectativas de los clientes y nuevas capacidades de inteligencia artificial. En este nuevo escenario, el reto no consiste en contar con m\u00e1s tecnolog\u00eda, sino en utilizarla para avanzar con mayor rapidez y lograr un impacto medible. <\/p>\n<div style=\"height: 24px;\" class=\"d-block\"><\/div>\n<p>Descubre c\u00f3mo nuestras plataformas propietarias simplifican esta complejidad para ayudar a las grandes empresas a eliminar el ruido, tomar decisiones fundamentadas con mayor rapidez y convertir la complejidad en una ventaja competitiva. <\/p>\n            <\/div>\n            \n            \n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"custom-spacer\" class=\"custom-spacer\" data-desktop=\"70px\" data-mobile=\"40px\" aria-hidden=\"true\"  ><\/section>\n\n\n    <section id=\"services_internal_menu\" class=\"\">\n\n        <div class=\"container max-1448 padding60\">\n\n            \n\n            \n            <div class=\"list\">\n\n                \n                    <div id=\"iris\" class=\"item odd\" role=\"region\" aria-labelledby=\"iris-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"iris-heading\">\n                                                                                    IRIS                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Desde el conocimiento hasta la acci\u00f3n, IRIS es un conjunto de herramientas dise\u00f1adas espec\u00edficamente para ayudar a las marcas a planificar, analizar y optimizar su rendimiento a gran escala, adem\u00e1s de identificar y aprovechar las oportunidades del mercado con mayor rapidez. Al combinar datos de alto valor, inteligencia artificial integrada, capacidades basadas en agentes de IA y experiencia humana, IRIS ayuda a descubrir nuevas oportunidades y a mejorar continuamente los resultados a lo largo de todo el recorrido del cliente. <\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/plataformas-tecnologicas\/iris\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Mas informaci\u00f3n sobre IRIS<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/iris-update.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/iris-update-1024x802.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/iris-update-768x602.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/iris-update-480x376.jpeg\"\n                alt=\"IRIS\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"busqueda-local\" class=\"item even\" role=\"region\" aria-labelledby=\"busqueda-local-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/local-optimization-banner.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/local-optimization-banner.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/local-optimization-banner.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/local-optimization-banner.png\"\n                alt=\"local-optimization banner\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"busqueda-local-heading\">\n                                                                                    B\u00fasqueda local                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Nadie conoce lo local como DAC. Nuestras plataformas propietarias de b\u00fasqueda local est\u00e1n dise\u00f1adas espec\u00edficamente para ayudar a las empresas con m\u00faltiples ubicaciones a simplificar la gesti\u00f3n de listados, dominar la b\u00fasqueda local y gestionar f\u00e1cilmente su reputaci\u00f3n online a escala, al tiempo que revelan insights de valor incalculable que impulsan decisiones de marketing m\u00e1s inteligentes.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/tech-platforms\/optimizacion-local\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Explora nuestra tecnolog\u00eda de b\u00fasqueda local<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/section>\n\n\n\n<section id=\"custom-spacer-2\" class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"20px\" aria-hidden=\"true\"  ><\/section>\n\n\n<section id=\"team\">\n\n    <div class=\"container max-1448\" style=\"z-index:2;\">\n\n        <div>\n            <div class=\"images\">\n\n                \n                                    \n                                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/new-seamlessly-1.jpg\" class=\"onebig nogif\" alt=\"nogif\" \/>\n                        \n                                    \n                <div class=\"twosmall\">\n\n                    \n                                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/new-seamlessly-2.jpg\" class=\"nogif\" alt=\"nogif\" \/>\n                        \n                    \n                    \n                                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/new-seamlessly-3.jpg\" class=\"nogif\" alt=\"nogif\" \/>\n                        \n                    \n                <\/div>\n\n                \n                \n            <\/div>\n        <\/div>\n\n        <div data-role=\"team__content-container\">\n\n                            <h2 data-role=\"team__title\">Integradas a la perfecci\u00f3n para generar impacto <\/h2>\n            \n                            <div data-role=\"team__description\"><p>Desde los medios digitales hasta la inteligencia de negocio, la tecnolog\u00eda propia de DAC conecta datos, decisiones y ejecuci\u00f3n para ayudar a las marcas a resolver retos complejos y generar nuevas oportunidades de crecimiento. <\/p>\n<\/div>\n            \n            \n            <div class=\"team__btn-container\">\n                \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/servicios\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>VER NUESTROS SERVICIOS<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section id=\"related\">\n    <div class=\"container max-1448\">\n\n        <div>\n\n            <h2>Nuestra tecnolog\u00eda en acci\u00f3n<\/h2>\n\n            \n                    \n<div class=\" hideMobile \">\n\n        <a href=\"\/es\/estudios-de-casos\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>VER Todos los case studies<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n        <\/div> \n        \n                    \n        <div>\n\n            \n\n            <div class=\"media-item\">\n\n                \n                <a href=\"\/es\/insights\/blog\/development\/algo-mas-que-un-mapa-el-sorprendente-impacto-de-los-store-locators\/\" target=\"_self\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/Blog-articles-Banners.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/Blog-articles-Banners.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/Blog-articles-Banners.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/Blog-articles-Banners.png\"\n                alt=\"Algo m\u00e1s que un mapa: El sorprendente impacto de los localizadores de tiendas\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                            <\/a>\n                \n                <div class=\"details\">\n\n                                        <a href=\"\/es\/insights\/blog\/development\/algo-mas-que-un-mapa-el-sorprendente-impacto-de-los-store-locators\/\" target=\"_self\">\n                        <h3 class=\"clamped-title\">Algo m\u00e1s que un mapa: El sorprendente impacto de los localizadores de tiendas<\/h3>\n                    <\/a>\n                    \n                    <a href=\"\/es\/insights\/blog\/development\/algo-mas-que-un-mapa-el-sorprendente-impacto-de-los-store-locators\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                    \n                        <div>LEER EL ART\u00cdCULO<\/div>\n\n                        \n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n        \n                    <\/a>\n\n                <\/div>\n            <\/div>\n\n            \n\n            <div class=\"media-item\">\n\n                \n                <a href=\"\/es\/insights\/blog\/local-optimization\/como-la-ia-puede-aprovechar-las-opiniones-de-los-clientes-para-conseguir-un-mayor-exito-en-las-estrategias-de-marketing\/\" target=\"_self\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/Blog-articles-Banners-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/Blog-articles-Banners-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/Blog-articles-Banners-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/Blog-articles-Banners-1.png\"\n                alt=\"C\u00f3mo la IA puede aprovechar las opiniones de los clientes para el \u00e9xito del marketing\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                            <\/a>\n                \n                <div class=\"details\">\n\n                                        <a href=\"\/es\/insights\/blog\/local-optimization\/como-la-ia-puede-aprovechar-las-opiniones-de-los-clientes-para-conseguir-un-mayor-exito-en-las-estrategias-de-marketing\/\" target=\"_self\">\n                        <h3 class=\"clamped-title\">C\u00f3mo la IA puede aprovechar las opiniones de los clientes para el \u00e9xito del marketing<\/h3>\n                    <\/a>\n                    \n                    <a href=\"\/es\/insights\/blog\/local-optimization\/como-la-ia-puede-aprovechar-las-opiniones-de-los-clientes-para-conseguir-un-mayor-exito-en-las-estrategias-de-marketing\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                    \n                        <div>LEER EL ART\u00cdCULO<\/div>\n\n                        \n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n        \n                    <\/a>\n\n                <\/div>\n            <\/div>\n\n            \n        <\/div>\n        \n        \n        \n                    \n<div class=\"hideDesktop  \">\n\n        <a href=\"\/es\/estudios-de-casos\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>VER Todos los casos pr\u00e1cticos<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"phrase-carousel\" class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Mejora tu alcance con campa\u00f1as media-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Conecta con tus audiencias con estrategias local-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Toma decisiones data-forward para conseguir tus objetivos.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Impulsa resultados con enfoque performance-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Mejora tus resultados con innovaciones IA-forward.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Eleva tu relevancia con soluciones brand-forward.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/ponte-en-contacto-con\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>Let&#8217;s move forward<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<style>\n    section.banner .container>div .description p a {\r\n     color :white !important;\r\n     text-decoration: underline;\r\n     cursor:pointer;\r\n}\r\n section.banner .container>div .description p a:hover {\r\n     color :white !important;\r\n     text-decoration: none;\r\n}\r\n\r\nsection.banner .container>div h1 span, section.banner .container>div h2 span, section.banner .container>div h3 span, section.banner .container>div h4 span, section.banner .container>div h5 span, section.banner .container>div h6 span { \r\n    background: var(--Blue, linear-gradient(186deg, #007BB4 55.5%, #ACD8F3 81.88%));\r\n    background-clip: text;\r\n    -webkit-background-clip: text;\r\n    -webkit-text-fill-color: transparent;\r\n}<\/style>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-dac-gutenberg.php","meta":{"content-type":"","footnotes":""},"class_list":["post-992","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tecnolog\u00eda de marketing impulsada por IA | DAC<\/title>\n<meta name=\"description\" content=\"La tecnolog\u00eda de DAC combina IA, datos e inteligencia para ayudar a las marcas a tomar decisiones 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