{"id":127914,"date":"2025-05-13T12:17:41","date_gmt":"2025-05-13T17:17:41","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/white-papers-2-7\/"},"modified":"2025-10-22T11:35:23","modified_gmt":"2025-10-22T16:35:23","slug":"informes-tecnicos","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/es\/descubrir\/informes-tecnicos\/","title":{"rendered":"Whitepapers Category page"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/es\/descubrir\/\">Descubrir<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            White papers de DAC        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Descubre nuestros White Papers sobre marketing, plataformas tecnol\u00f3gicas, data, etc. para profundizar en planteamientos estrat\u00e9gicos innovadores e impulsar el \u00e9xito en entornos digitales en constante evoluaci\u00f3n.                 <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":149648,\"title\":\"Inteligencia Generativa en Marketing: Una f\u00f3rmula innovadora para que las marcas impulsen la eficiencia y el rendimiento\",\"type\":\"whitepapers\",\"post_status\":\"publish\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/informes-tecnicos\\\/inteligencia-generativa-en-marketing-una-formula-innovadora-para-que-las-marcas-impulsen-la-eficiencia-y-el-rendimiento\\\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"publishedDate\":\"15 de septiembre de 2025\",\"description\":\"En este documento encontrar\u00e1s:  Conectar con audiencias diversas integrando datos propios y p\u00fablicos, y aprovechando insights locales para dise\u00f1ar estrategias de segmentaci\u00f3n m\u00e1s precisas y efectivas. Generar relaciones duraderas con los consumidores para crear experiencias relevantes, seg\u00fan el contexto y la intenci\u00f3n.  Gestiona la fragmentaci\u00f3n de medios  Cubre los vac\u00edos de medici\u00f3n derivados de la privacidad y la p\u00e9rdida de se\u00f1ales, gracias a la r\u00e1pida iteraci\u00f3n de modelos estad\u00edsticos eficientes.\",\"hasExternalLink\":false},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/AdAgeWhitepaper-September2025-FeaturedImage.png\"},{\"id\":150103,\"title\":\"Playbook\u00a02026 de B\u00fasqueda Local con IA: 6 Preguntas Esenciales para que las\u00a0marcas\u00a0con\u00a0m\u00faltiples puntos de venta alcancen el\u00a0\u00e9xito\u00a0\",\"type\":\"whitepapers\",\"post_status\":\"publish\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/informes-tecnicos\\\/playbook-2026-de-busqueda-local-con-ia-6-preguntas-esenciales-para-que-las-marcas-con-multiples-puntos-de-venta-alcancen-el-exito\\\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"publishedDate\":\"29 de septiembre de 2025\",\"description\":\"Dentro de este Playbook, aprender\u00e1s a:  Identificar qu\u00e9 ha cambiado en la visibilidad de la b\u00fasqueda local y c\u00f3mo los AI Overviews y la b\u00fasqueda con foco en lo social est\u00e1n transformando el journey de los usuarios.  Detecta y corrige vulnerabilidades organizacionales que frenan el crecimiento, desde infraestructuras tecnol\u00f3gicas fragmentadas hasta sistemas sobre la gesti\u00f3n de las rese\u00f1as. Impulsar el alineamiento entre marketing, operaciones y experiencia del cliente para lograr una ejecuci\u00f3n s\u00f3lida y una adaptaci\u00f3n m\u00e1s r\u00e1pida.  Replantear la presencia de tu marca y su reputaci\u00f3n en un mundo donde los consumidores buscan primero en Reddit, TikTok, Maps y motores de respuesta.\",\"hasExternalLink\":false},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/2026-Local-AI-Search-Readiness-Playbook-FeaturedImage1.png\"},{\"id\":149105,\"title\":\"AI\u00a0Overviews\u00a0vs. el Pack de Mapas:\u00a0Un an\u00e1lisis\u00a0de c\u00f3mo\u00a0las variaciones en las intenciones de las\u00a0b\u00fasquedas\u00a0afectan\u00a0a las funciones del SERP de Google\",\"type\":\"whitepapers\",\"post_status\":\"publish\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/informes-tecnicos\\\/ai-overviews-vs-el-pack-de-mapas-un-analisis-de-como-las-variaciones-en-las-intenciones-de-las-busquedas-afectan-a-las-funciones-del-serp-de-google\\\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"publishedDate\":\"5 de septiembre de 2025\",\"description\":\"En este documento encontrar\u00e1s:  Factores de b\u00fasqueda que determinan la aparici\u00f3n de AI Overviews o Packs de Mapas  Descubre c\u00f3mo \u201ccerca de m\u00ed\u201d, las preguntas, los plurales y las frases transaccionales influyen en los resultados que ofrece la SERP.  Qu\u00e9 sucede cuando los res\u00famenes de AI Overviews y los Packs de Mapas se solapan  Explora los casos, poco comunes, de solapamiento en los que aparecen ambas funciones.  Tendencias de cada sector que redefinen la visibilidad en los buscadores  Descubre c\u00f3mo sectores como automoci\u00f3n, servicios para el hogar, servicios financieros y seguros, y moda se comportan de forma diferente en la SERP.  Estrategias pr\u00e1cticas de SEO y SEO Local para una doble visibilidad  Aprende a dise\u00f1ar tu contenido para entrar en los res\u00famenes de AI Overviews y, al mismo tiempo, potenciar tus perfiles locales para liderar en los Packs de Mapas.\",\"hasExternalLink\":false},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/SEJWhitepaper-FeaturedImage1.png\"},{\"id\":150168,\"title\":\"Manual estrat\u00e9gico para el Q4 de 2025: El ajetreo de las compras navide\u00f1as\u00a0\",\"type\":\"whitepapers\",\"post_status\":\"publish\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/informes-tecnicos\\\/manual-estrategico-para-el-q4-de-2025-el-ajetreo-de-las-compras-navidenas\\\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"publishedDate\":\"30 de septiembre de 2025\",\"description\":\"Puntos clave del manual Retail Media domina la estanter\u00eda Impacta a multitud compradores reales mediante datos propios provenientes de los principales retailers europeos. El cross-border impulsa el crecimiento Combina el matiz local con la escala global: adapta tu enfoque a cada mercado para aprovechar los matices de la demanda regional. La CTV sube al escenario Los creadores de contenido y los hitos deportivos generan momentos navide\u00f1os de gran impacto y cobertura full-funnel.  Social Media = del scroll a la compra La Generaci\u00f3n Z compra donde hace scroll: TikTok, Instagram y YouTube. El m\u00f3vil impulsa la conversi\u00f3n Las apps generan m\u00e1s visualizaciones y compras, y menos carritos abandonados.  IA + datos propios = ventaja competitiva en Navidad Predecir, personalizar y optimizar a lo largo de una temporada de compras m\u00e1s extensa.\",\"hasExternalLink\":false},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2025Q4StrategyPlaybook-FeaturedImage1.png\"}];\n    window.post_type = 'whitepapers';\n    window.cta_label = 'M\u00e1s informaci\u00f3n';\n    window.translated_label = 'WHITE PAPERS';\n<\/script>\n\n<style>\n    :root {\n        --card-header-bg: #FABFBF;\n        --card-header-text-color: #171616;\n    }\n<\/style>\n\n<section\n    x-data=\"contentFilter\"\n    data-language=\"es\"\n    data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"\n    class=\"d-flex flex-column align-items-center\"\n    id=\"whitepapers-filter\">\n\n    <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n        <!-- Resouce Filter -->\n        <div class=\"d-flex flex-row\">\n                                          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38.0373L32.0016 31.4566C32.5343 31.1696 32.8637 30.6126 32.8637 30.0086C32.8637 29.4023 32.5343 28.8475 32.0016 28.5605L19.954 21.9798C19.7273 21.8535 19.477 21.7828 19.2181 21.7742ZM20.8096 26.1956L27.7748 30L20.8096 33.8216V26.1956Z\" fill=\"white\"\/>\n    <path d=\"M10 14V14C10 10.6863 12.6863 8 16 8H43.5C47.366 8 50.5 11.134 50.5 15V34C50.5 37.866 47.366 41 43.5 41V41\" stroke=\"white\" stroke-width=\"3\"\/>\n    <path d=\"M18 8V8C18 4.68629 20.6863 2 24 2H51.5C55.366 2 58.5 5.13401 58.5 9V28C58.5 31.866 55.366 35 51.5 35V35\" stroke=\"white\" stroke-width=\"3\"\/>\n<\/svg>\n                                    <\/div>\n\n                <a href=\"\/es\/insights\/series\/\">\n                                            Serie An\u00e1lisis en Profundidad                                    <\/a>\n            <\/div>\n\n        <\/div>\n\n        <a\n            class=\"button-to-discover d-flex d-lg-none justify-content-center\"\n            style=\"width: fit-content;align-self:center;\"\n            href=\"https:\/\/www.dacgroup.com\/es\/descubrir\/\">\n            <span>\n                CONOCE M\u00c1S INSIGHTS            <\/span>\n        <\/a>\n    <\/div>\n<\/section>\n\n\n<style>\n    [data-role=blog-hero-block] .blog-hero-breadcrumb span {rn     text-transform: capitalize !important;rn}rn [data-role=blog-hero-block] .text-content .description {rn     max-width: 665px !important;rn}rn<\/style>\n\n\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Mantente a la vanguardia            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing 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