{"id":125947,"date":"2025-04-30T09:55:49","date_gmt":"2025-04-30T14:55:49","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=125947"},"modified":"2025-11-07T09:25:44","modified_gmt":"2025-11-07T14:25:44","slug":"hub","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/es\/descubre\/hub\/","title":{"rendered":"Insights Hub"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/\">Descubre<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            Perspectivas estrat\u00e9gicas de marketing        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Tu gu\u00eda para navegar por el marketing del full-funnel con ideas y estrategias avanzadas de nuestros expertos.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.and = (...args) => {\n        return args.every(Boolean)\n    };\n\n    window.or = (...args) => {\n        return args.some(Boolean)\n    };\n\n    window.isGreaterThan = ( a,b) => a > b;\n    window.encodedPosts = [{\"id\":158934,\"title\":\"DAC en Shoptalk Europe 2026\",\"type\":\"events\",\"type_label\":\"Event\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-en-shoptalk-europe-2026\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\\u003Cp data-start=\\u0022512\\u0022 data-end=\\u0022634\\u0022\\u003EDAC asistir\\u00e1 a \\u003Cstrong data-start=\\u0022527\\u0022 data-end=\\u0022551\\u0022\\u003EShoptalk Europe 2026\\u003C\/strong\\u003E, que se celebrar\\u00e1 los \\u003Cstrong data-start=\\u0022574\\u0022 data-end=\\u0022633\\u0022\\u003E9, 10 y 11 de junio de 2026 en Fira Gran Via, Barcelona\\u003C\/strong\\u003E.\\u003C\/p\\u003E\\u003Cp data-start=\\u0022636\\u0022 data-end=\\u00221002\\u0022\\u003EShoptalk Europe es uno de los principales encuentros del sector retail en Europa. El evento re\\u00fane a directivos de grandes retailers, pure players, marketplaces, compa\\u00f1\\u00edas tecnol\\u00f3gicas y expertos en marketing para analizar las tendencias que est\\u00e1n transformando el comercio: retail media, inteligencia artificial, data, experiencia de cliente omnicanal y performance.\\u003C\/p\\u003E\\u003Cp data-start=\\u00221004\\u0022 data-end=\\u00221227\\u0022\\u003EDurante tres d\\u00edas, ponencias estrat\\u00e9gicas, mesas redondas y reuniones cualificadas permitir\\u00e1n profundizar en los nuevos modelos de crecimiento y en los principales palancas de activaci\\u00f3n para impulsar resultados de negocio.\\u003C\/p\\u003E\\u003Cp data-start=\\u00221229\\u0022 data-end=\\u00221378\\u0022\\u003EComo agencia full-funnel especializada en performance media y estrategia de presencia local, DAC participar\\u00e1 activamente en las conversaciones sobre:\\u003C\/p\\u003E\\u003Cul\\u003E\\u003Cli data-start=\\u00221382\\u0022 data-end=\\u00221455\\u0022\\u003ELa evoluci\\u00f3n del retail media y las estrategias de activaci\\u00f3n omnicanal\\u003C\/li\\u003E\\u003Cli data-start=\\u00221458\\u0022 data-end=\\u00221511\\u0022\\u003ENuevos modelos de medici\\u00f3n en un entorno cookieless\\u003C\/li\\u003E\\u003Cli data-start=\\u00221514\\u0022 data-end=\\u00221593\\u0022\\u003ELa descubribilidad de los puntos de venta y su impacto en el tr\\u00e1fico a tienda\\u003C\/li\\u003E\\u003Cli data-start=\\u00221596\\u0022 data-end=\\u00221657\\u0022\\u003EEl uso estrat\\u00e9gico de la data para optimizar la performance\\u003C\/li\\u003E\\u003Cli data-start=\\u00221660\\u0022 data-end=\\u00221731\\u0022\\u003EEstrategias de crecimiento escalables a nivel europeo e internacional\\u003C\/li\\u003E\\u003C\/ul\\u003E\\u003Cp data-start=\\u00221733\\u0022 data-end=\\u00221791\\u0022\\u003ENuestro equipo estar\\u00e1 presente y disponible para conectar.\\u003C\/p\\u003E\\u003Cp data-start=\\u00221793\\u0022 data-end=\\u00221940\\u0022\\u003ESi vas a asistir a Shoptalk Europe 2026, estaremos encantados de reunirnos en Barcelona para hablar sobre tus retos y oportunidades de crecimiento.\\u003C\/p\\u003E\\u003Cp data-start=\\u00221793\\u0022 data-end=\\u00221940\\u0022\\u003E\\u003Ca href=\\u0022https:\/\/europe.shoptalk.com\/agendas\/2026-agenda\\u0022\\u003EM\\u00e1s informaci\\u00f3n sobre el evento aqu\\u00ed\\u003C\/a\\u003E\\u003C\/p\\u003E\",\"event_date\":\"09 de junio de 2026\",\"publish_date\":\"26 de febrero de 2026\",\"banner_content\":\"\",\"cta_label\":\"M\\u00e1s informaci\\u00f3n\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Shoptalk-Event-image-for-the-website-1.png\",\"post\":{\"ID\":158934,\"post_author\":\"4\",\"post_date\":\"2026-02-26 06:09:22\",\"post_date_gmt\":\"2026-02-26 11:09:22\",\"post_title\":\"DAC en Shoptalk Europe 2026\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"dac-en-shoptalk-europe-2026\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-02-26 06:10:07\",\"post_modified_gmt\":\"2026-02-26 11:10:07\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/?post_type=events\\u0026#038;p=158934\",\"menu_order\":0,\"post_type\":\"events\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":161624,\"title\":\"El cambio en los contenidos de YouTube que las marcas no pueden ignorar\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/cambio-en-el-contenido-de-youtube-que-las-marcas-no-pueden-ignorar\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EEn resumen\\u003C\/strong\\u003E: \\u003Cstrong\\u003E\\u00bfPor qu\\u00e9 los v\\u00eddeos tutoriales de YouTube ya no son suficientes para las marcas?\\u003C\/strong\\u003E\\u003Cbr\\u003ESiguen ayudando a las marcas a captar la demanda en buscadores, pero hoy la mayor oportunidad de crecimiento est\\u00e1 en el contenido que consigue retener a la audiencia. Esto implica trabajar ganchos m\\u00e1s potentes, un mejor ritmo narrativo, momentos clave m\\u00e1s claros y formatos educativos pensados para el descubrimiento, la retenci\\u00f3n y la recomendaci\\u00f3n.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003ESigue leyendo para descubrir c\\u00f3mo las marcas pueden convertir el contenido de YouTube en un canal de crecimiento m\\u00e1s atractivo y escalable.\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E____________________________________________________________________________________________\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl \\u00abedu-tainment\\u00bb se est\\u00e1 consolidando como la principal oportunidad de crecimiento en YouTube. El contenido de tipo tutorial sigue siendo eficaz, pero ya no es donde se concentra el mayor potencial.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDurante a\\u00f1os, la estrategia en YouTube era bastante sencilla: identificar una pregunta que la gente estuviera buscando, responderla de forma clara, optimizar los metadatos y dejar que el buscador hiciera el resto. Ese modelo sigue teniendo valor, pero ya no es suficiente por s\\u00ed solo, especialmente en categor\\u00edas saturadas donde decenas \\u2014o incluso cientos\\u2014 de v\\u00eddeos compiten por responder a la misma pregunta.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHoy, las marcas que logran destacar no siempre son las que ofrecen la respuesta m\\u00e1s completa. Con frecuencia, son las que consiguen que aprender resulte interesante y f\\u00e1cil de ver.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHay algunos indicios que ayudan a entender por qu\\u00e9 este cambio es relevante. \\u003Cstrong\\u003E\\u003Cu\\u003EYouTube Shorts\\u003C\/u\\u003E\\u003C\/strong\\u003E registra actualmente una media de \\u003Cstrong\\u003E\\u003Cu\\u003E200.000 millones de visualizaciones diarias\\u003C\/u\\u003E\\u003C\/strong\\u003E, seg\\u00fan se destac\\u00f3 en la ponencia de Neal Mohan en Cannes Lions. \\u003Cstrong\\u003E\\u003Cu\\u003EHubSpot\\u003C\/u\\u003E\\u003C\/strong\\u003E se\\u00f1ala que el \\u003Cstrong\\u003E\\u003Cu\\u003E89 % de las empresas\\u003C\/u\\u003E\\u003C\/strong\\u003E ya utilizan el marketing en v\\u00eddeo. Adem\\u00e1s, el propio marco de anal\\u00edtica de \\u003Cstrong\\u003E\\u003Cu\\u003EYouTube\\u003C\/u\\u003E\\u003C\/strong\\u003E divide expl\\u00edcitamente el descubrimiento en m\\u00faltiples superficies, como \\u003Cstrong\\u003E\\u003Cu\\u003EB\\u00fasqueda, Explorar, Sugerencias, listas de reproducci\\u00f3n, canales y fuentes externas\\u003C\/u\\u003E\\u003C\/strong\\u003E. En otras palabras, la plataforma va mucho m\\u00e1s all\\u00e1 de la b\\u00fasqueda, la competencia es cada vez mayor y el formato importa m\\u00e1s que nunca.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EEl problema: el viejo manual se est\\u00e1 saturando\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl problema no es que el contenido educativo haya dejado de funcionar. El problema es que \\u003Cstrong\\u003Eel contenido educativo b\\u00e1sico se ha vuelto f\\u00e1cil de replicar\\u003C\/strong\\u003E.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa mayor\\u00eda de los sectores cuentan ahora con a\\u00f1os de v\\u00eddeos de \\u00abc\\u00f3mo hacer\\u00bb, \\u00abqu\\u00e9 es\\u00bb y \\u00ablos cinco mejores consejos\\u00bb en YouTube. Esto ha creado un mar de contenido con ganchos predecibles, formatos familiares y respuestas casi intercambiables. No hay nada malo en esos formatos por s\\u00ed solos. Pero cuando docenas de canales de tu categor\\u00eda responden todos a la misma pregunta de la misma manera, la singularidad desaparece.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA esto se suma que el v\\u00eddeo se ha consolidado como un formato habitual en marketing. El volumen de contenido que compite por las mismas b\\u00fasquedas nunca ha sido tan alto. Producir otro tutorial t\\u00e9cnicamente correcto ya no es un factor diferenciador, sino el punto de partida.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto es importante porque YouTube no se limita a premiar el v\\u00eddeo m\\u00e1s correcto t\\u00e9cnicamente. Premia los v\\u00eddeos que la gente elige ver \\u2014y sigue viendo\\u2014. Un v\\u00eddeo que consigue el clic y mantiene la atenci\\u00f3n hasta el final env\\u00eda se\\u00f1ales fundamentalmente diferentes a la plataforma que uno que se encuentra, pero se abandona tras 45 segundos.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa diferencia entre esos dos resultados es precisamente donde las marcas est\\u00e1n triunfando o dejando de aprovechar oportunidades de crecimiento.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EModelo antiguo:\\u003C\/strong\\u003E\\u003Cbr\\u003EBuscar una pregunta \\u2192 Ver tutorial \\u2192 Listo\\u003Cbr\\u003EOptimizado para: solo relevancia\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ENueva oportunidad:\\u003C\/strong\\u003E\\u003Cbr\\u003EPresentaci\\u00f3n atractiva + mayor retenci\\u00f3n + aumento de las recomendaciones\\u003Cbr\\u003EOptimizado para: c\\u00f3mo distribuye realmente YouTube el contenido\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003ELa realidad del descubrimiento: YouTube va m\\u00e1s all\\u00e1 del buscador\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMuchas marcas siguen tratando YouTube como si fuera Google con miniaturas. Este es uno de los mayores errores estrat\\u00e9gicos que pueden cometer y, sin darse cuenta, est\\u00e1n limitando el potencial de todo lo que publican.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa b\\u00fasqueda sigue siendo importante. Sigue siendo una de las formas m\\u00e1s claras de captar la intenci\\u00f3n. Pero el propio YouTube deja claro que el tr\\u00e1fico puede provenir de m\\u00faltiples superficies, y la pesta\\u00f1a \\u00abAlcance\\u00bb est\\u00e1 dise\\u00f1ada espec\\u00edficamente para ayudar a los creadores a comprender c\\u00f3mo los espectadores encuentran el contenido a trav\\u00e9s de las impresiones, el CTR y las fuentes de tr\\u00e1fico. Las directrices sobre b\\u00fasqueda y descubrimiento tambi\\u00e9n dejan claro que YouTube empareja a los espectadores con los v\\u00eddeos que es probable que vean y disfruten, en lugar de premiar un formato por defecto.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsas plataformas se comportan de manera diferente y valoran distintas cualidades en un v\\u00eddeo:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:161639,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/image-9.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-161639\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EFuentes: YouTubeHelp; Search Engine Journal\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto cambia por completo las reglas del juego. La b\\u00fasqueda puede ayudar a que un v\\u00eddeo sea encontrado. Pero las superficies de recomendaci\\u00f3n como \\u00abExplorar\\u00bb, \\u00abSugerencias\\u00bb y \\u00abShorts\\u00bb son las que ayudan a que el v\\u00eddeo alcance mayor alcance.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EY el auge de Shorts no hace m\\u00e1s que reforzar esa realidad. El descubrimiento en YouTube ya no se basa en un solo comportamiento o formato. Las marcas que solo planifican para la b\\u00fasqueda est\\u00e1n construyendo una estrategia de un solo carril en una plataforma de varios carriles, especialmente ahora que \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/insights\/blog\/paid-media\/the-media-forward-series-video-is-the-new-search\/\\u0022\\u003Eel v\\u00eddeo se est\\u00e1 convirtiendo en un punto de partida para el descubrimiento\\u003C\/a\\u003E.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003ELa retenci\\u00f3n no es un extra, es un valor determinante\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESi quieres la prueba m\\u00e1s clara de que YouTube es una plataforma impulsada por la retenci\\u00f3n, f\\u00edjate en lo que la plataforma decidi\\u00f3 integrar directamente en YouTube Studio.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl informe \\u003Cstrong\\u003E\\u00abMomentos clave para la retenci\\u00f3n de la audiencia\\u00bb \\u003C\/strong\\u003Ede YouTube existe espec\\u00edficamente para mostrar qu\\u00e9 momentos de un v\\u00eddeo captaron la atenci\\u00f3n y en qu\\u00e9 puntos los espectadores abandonaron el v\\u00eddeo. YouTube afirma que este informe est\\u00e1 dise\\u00f1ado para mostrar qu\\u00e9 funciona y en qu\\u00e9 puntos el contenido est\\u00e1 perdiendo espectadores. Sus directrices de interacci\\u00f3n tambi\\u00e9n se\\u00f1alan a los creadores que la retenci\\u00f3n es una forma fundamental de comprender el rendimiento.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEso deber\\u00eda decirles a las marcas todo lo que necesitan saber.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EYouTube no solo se pregunta: \\u00ab\\u00bfAlguien ha hecho clic?\\u00bb. Tambi\\u00e9n se pregunta: \\u00ab\\u00bfSe ha quedado?\\u00bb, y \\u00ab\\u00bfHa sido lo suficientemente satisfactorio como para seguir recomend\\u00e1ndolo?\\u00bb. Se trata de preguntas cualitativamente diferentes a las que impulsaban la mayor\\u00eda de las estrategias de YouTube hace cinco a\\u00f1os.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl ritmo, la estructura, la recompensa y la narraci\\u00f3n no son simples detalles de producci\\u00f3n. Son las variables que influyen en las se\\u00f1ales que YouTube puede medir y sobre las que puede actuar.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa conclusi\\u00f3n pr\\u00e1ctica es sencilla: \\u003Cstrong\\u003Esi mejora tu retenci\\u00f3n, mejoran tus opciones de distribuci\\u00f3n.\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsa es la conexi\\u00f3n directa entre la calidad del contenido educativo y el crecimiento de la plataforma. Invierte en mantener la atenci\\u00f3n y el algoritmo trabajar\\u00e1 a tu favor en lugar de en tu contra.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUna forma sencilla de verlo es:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EGancho \\u2192 Rotura de patr\\u00f3n \\u2192 Recompensa\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESi un v\\u00eddeo comienza con un gancho potente, introduce movimiento o sorpresa y ofrece momentos de recompensa claros, los espectadores tienen m\\u00e1s razones para seguir adelante.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003ELa oportunidad: por qu\\u00e9 el edu-entretenimiento est\\u00e1 triunfando ahora mismo\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl edu-entretenimiento funciona porque ofrece dos cosas a la vez:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EValor\\u003C\/strong\\u003E: \\u00abEsto es \\u00fatil\\u00bb.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EDiversi\\u00f3n\\u003C\/strong\\u003E: \\u00abEsto es lo suficientemente interesante como para seguir vi\\u00e9ndolo\\u00bb.\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEs en esa segunda parte donde falla gran parte del contenido de las marcas, no porque les falte experiencia, sino porque el contenido suele estar pensado para la estanter\\u00eda de una biblioteca en lugar de para alguien que elige qu\\u00e9 ver a continuaci\\u00f3n.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl contenido m\\u00e1s potente de YouTube hoy en d\\u00eda sigue ense\\u00f1ando. Sigue informando. Sigue resolviendo problemas reales. Pero lo hace a trav\\u00e9s de una mejor presentaci\\u00f3n: ganchos m\\u00e1s potentes, m\\u00e1s curiosidad, un ritmo m\\u00e1s \\u00e1gil, ejemplos m\\u00e1s claros, m\\u00e1s tensi\\u00f3n y m\\u00e1s recompensa. El contenido sigue siendo fundamentalmente educativo; simplemente se ha creado para que la gente siga adelante en lugar de darles una raz\\u00f3n para hacer clic en otra parte.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPor eso los formatos m\\u00e1s eficaces en este momento se parecen menos a clases magistrales y m\\u00e1s a historias con un mensaje claro. Resultan m\\u00e1s f\\u00e1ciles de ver, y el contenido que resulta m\\u00e1s f\\u00e1cil de ver tiende a llegar m\\u00e1s lejos en las secciones \\u00abExplorar\\u00bb, \\u00abSugerencias\\u00bb y \\u00abShorts\\u00bb.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEstos formatos no son superficiales. Son enfoques educativos con un mayor impulso inherente.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFormatos de \\u00abedu-entretenimiento\\u00bb con mayores oportunidades\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:161627,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/image-8.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-161627\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EUn m\\u00e9todo para encontrar contenido con potencial\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsta es la parte que la mayor\\u00eda de los equipos se saltan.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESe lanzan directamente a idear contenido en lugar de definir un proceso que permita decidir qu\\u00e9 temas y formatos realmente merece la pena producir. Un brainstorming sin un sistema detr\\u00e1s puede generar aciertos puntuales, pero resultados poco consistentes. En cambio, cuando hay un m\\u00e9todo, se construye una biblioteca de contenidos que crece y aporta valor con el tiempo.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl marco que se muestra a continuaci\\u00f3n se basa en una idea fundamental: en YouTube, \\u003Cstrong\\u003Eel formato suele explicar el rendimiento mejor que el tema por s\\u00ed solo\\u003C\/strong\\u003E. La mayor\\u00eda de las marcas organizan en exceso su contenido por temas y analizan insuficientemente los patrones estructurales que hicieron que sus mejores v\\u00eddeos funcionaran. Por eso, una \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/services\/strategy\/content-strategy\/\\u0022\\u003Eestrategia de contenido\\u003C\/a\\u003E s\\u00f3lida debe ir m\\u00e1s all\\u00e1 de los temas y analizar los formatos, los patrones de retenci\\u00f3n, la demanda y el potencial de distribuci\\u00f3n.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl objetivo de este sistema es cerrar esa brecha para que cada nuevo v\\u00eddeo se base en datos, no en la intuici\\u00f3n.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E1. Exporta tu biblioteca de contenido\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ERecopila los t\\u00edtulos, la antig\\u00fcedad, las visualizaciones, el tipo de formato y la duraci\\u00f3n de tu propio canal y de entre tres y cinco competidores relevantes.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E2. Etiqueta los v\\u00eddeos por formato\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUtiliza categor\\u00edas como:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ETutoriales\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EExplicativos\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EDesmontando mitos\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EErrores\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EComparaci\\u00f3n\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EDesmontaje \/ Reacci\\u00f3n\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EComentario de expertos\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl formato suele explicar el rendimiento mejor que el tema.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E3. Identifica los formatos ganadores\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ECompara el rendimiento con la referencia de cada canal, no solo con las visualizaciones brutas. F\\u00edjate en:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECTR\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPatrones de retenci\\u00f3n\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EComposici\\u00f3n del tr\\u00e1fico\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl rendimiento relativo frente a las normas del canal\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E4. Valida la demanda\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EConfirma que existe una demanda de b\\u00fasqueda real y que tu redacci\\u00f3n se ajusta a c\\u00f3mo habla realmente la gente sobre el tema.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto es importante tanto en Canad\\u00e1 como en EE. UU. y Europa. El m\\u00e9todo es el mismo, pero la redacci\\u00f3n y la demanda deben comprobarse seg\\u00fan el mercado.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E5. Establece prioridades con una puntuaci\\u00f3n de oportunidad\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUtilice un modelo de puntuaci\\u00f3n sencillo:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPuntuaci\\u00f3n de oportunidad = Demanda \\u00d7 Competencia d\\u00e9bil \\u00d7 Adecuaci\\u00f3n del formato \\u00d7 Potencial de contenido breve\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ENo pretende ser complicado. Es solo una forma pr\\u00e1ctica de filtrar lo que realmente vale la pena desarrollar.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E6. Crea primero los v\\u00eddeos principales\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EConvierte un recurso de formato largo y s\\u00f3lido en el eje central de la estrategia. Todo lo dem\\u00e1s se deriva de este punto de referencia.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto significa:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EUn gancho inicial claro\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECap\\u00edtulos \\u00fatiles\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EMomentos de recompensa visibles\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EUna estructura dise\\u00f1ada para la retenci\\u00f3n, no solo para la exhaustividad\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E7. Crea v\\u00eddeos cortos a partir de los momentos m\\u00e1s destacados\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUtiliza las revelaciones, reacciones y conclusiones m\\u00e1s impactantes del v\\u00eddeo principal para crear extensiones de formato corto que fomenten el descubrimiento.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto se ajusta a las propias recomendaciones de YouTube sobre c\\u00f3mo convertir contenido de formato largo en Shorts identificando momentos clave, extrayendo ganchos impactantes y utilizando los Shorts para ampliar el alcance.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EPlan de acci\\u00f3n: qu\\u00e9 hacer la semana que viene\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESi quieres aplicar esto sin complicarlo demasiado, empieza con una auditor\\u00eda espec\\u00edfica en lugar de una revisi\\u00f3n completa de la estrategia.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl objetivo no es reconstruirlo todo de una vez. Se trata de encontrar r\\u00e1pidamente una o dos oportunidades basadas en el formato y utilizarlas para demostrar lo que el contenido orientado a la retenci\\u00f3n puede aportar realmente a la distribuci\\u00f3n de tu canal.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEstas siete acciones est\\u00e1n dise\\u00f1adas para que un equipo peque\\u00f1o las complete en unos cinco a siete d\\u00edas laborables.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:161655,\\u0022sizeSlug\\u0022:\\u0022large\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-large\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/image-11-1024x572.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-161655\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EQu\\u00e9 te aporta esto\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto te proporciona un sistema real, no solo una lluvia de ideas puntual sobre contenido.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn un plazo de 30 d\\u00edas, tendr\\u00e1s:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EDatos de referencia sobre las curvas de retenci\\u00f3n\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EUna visi\\u00f3n m\\u00e1s clara de la combinaci\\u00f3n de fuentes de tr\\u00e1fico\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ETus dos primeros v\\u00eddeos clave (o principales)\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EUna peque\\u00f1a biblioteca de shorts para comparar con los puntos de referencia actuales\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl periodo de seguimiento de 30 d\\u00edas no es arbitrario. Es lo suficientemente largo como para que los v\\u00eddeos reci\\u00e9n publicados acumulen datos de retenci\\u00f3n significativos y muestren las primeras se\\u00f1ales de \\u00abExplorar\\u00bb y \\u00abSugeridos\\u00bb, pero lo suficientemente corto como para ofrecerte un ciclo de retroalimentaci\\u00f3n r\\u00e1pido antes de comprometerte con una estrategia trimestral completa.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl objetivo no es la perfecci\\u00f3n al primer intento.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl objetivo es un sistema que se vuelva m\\u00e1s inteligente con cada v\\u00eddeo que publiques.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003EEl cambio ya est\\u00e1 ocurriendo\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa mayor oportunidad que ofrece YouTube a las marcas en este momento no es simplemente crear m\\u00e1s contenido educativo.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEs crear contenido educativo que realmente capte la atenci\\u00f3n.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas marcas que comprendan esto pronto crear\\u00e1n bibliotecas que no solo sean buscables, sino tambi\\u00e9n visualizables, recomendables y mucho m\\u00e1s f\\u00e1ciles de escalar.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa plataforma ha evolucionado. El descubrimiento ya no es una v\\u00eda \\u00fanica. La retenci\\u00f3n ya no es una m\\u00e9trica secundaria. El formato ya no es una cuesti\\u00f3n secundaria. Y las marcas que tratan YouTube como un mero motor de b\\u00fasqueda est\\u00e1n dejando escapar una parte significativa de su audiencia potencial \\u2014y de su alcance potencial\\u2014 cada semana que publican contenido.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl cambio de los simples tutoriales al \\u00abedu-tainment\\u00bb no consiste en hacer que el contenido sea m\\u00e1s llamativo o menos sustancioso. Se trata de crear contenido que respete la atenci\\u00f3n de la audiencia y est\\u00e9 dise\\u00f1ado intencionadamente para que la gente siga avanzando.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa informaci\\u00f3n sigue ah\\u00ed. La experiencia sigue siendo real. Pero el formato es lo que atrae al espectador, el espectador es lo que genera la recomendaci\\u00f3n, y la recomendaci\\u00f3n es lo que convierte una biblioteca de YouTube en un aut\\u00e9ntico activo de marca.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003ECuatro conclusiones clave\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ES\\u00e9 f\\u00e1cil de encontrar\\u003C\/strong\\u003E\\u003Cbr\\u003EResponde a preguntas reales con demanda real. La b\\u00fasqueda es la base, no el l\\u00edmite.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ES\\u00e9 visualizable\\u003C\/strong\\u003E\\u003Cbr\\u003ECrea contenido para retener al espectador desde el primer fotograma. Gancho, tensi\\u00f3n, recompensa: siempre.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ES\\u00e9 recomendable\\u003C\/strong\\u003E\\u003Cbr\\u003EConsigue distribuci\\u00f3n en \\u00abExplorar\\u00bb y \\u00abSugerencias\\u00bb creando contenido que merezca la pena ver dos veces.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ES\\u00e9 escalable\\u003C\/strong\\u003E\\u003Cbr\\u003ECrea un sistema, no solo una programaci\\u00f3n. Los v\\u00eddeos principales y los cortos crean una biblioteca que crece con el tiempo.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EFlujo de trabajo sencillo\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EAuditor\\u00eda \\u2192 Clasificar formatos \\u2192 An\\u00e1lisis de brechas \\u2192 Puntuaci\\u00f3n de oportunidad \\u2192 V\\u00eddeo pilar \\u2192 Shorts \\u2192 Medici\\u00f3n\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn un panorama de YouTube saturado, ese tipo de claridad es importante porque ganar ya no consiste solo en responder bien a la pregunta.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESe trata de responderla de una manera que haga que la gente quiera seguir viendo el v\\u00eddeo.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"06 de mayo de 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\",\"post\":{\"ID\":161624,\"post_author\":\"6\",\"post_date\":\"2026-05-06 15:22:56\",\"post_date_gmt\":\"2026-05-06 20:22:56\",\"post_title\":\"El cambio en los contenidos de YouTube que las marcas no pueden ignorar\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"cambio-en-el-contenido-de-youtube-que-las-marcas-no-pueden-ignorar\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-05-06 15:23:03\",\"post_modified_gmt\":\"2026-05-06 20:23:03\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":161268,\"title\":\"LA IA ag\\u00e9ntica\\u00a0ya est\\u00e1\\u00a0transformando\\u00a0el\\u00a0search, el\\u00a0paid\\u00a0media ser\\u00e1 lo siguiente\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/ia-agentiva-transforma-search-paid-media\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHay algo que est\\u00e1 ocurriendo en el search que ya tiene algo de familiar. Algo que tambi\\u00e9n ocurri\\u00f3 en los inicios del mobile, o cuando las redes sociales se convirtieron en motores de b\\u00fasqueda, estamos siendo testigos de un cambio en c\\u00f3mo los usuarios descubren e interact\\u00faan con las marcas. Pero esta vez, la disrupci\\u00f3n es m\\u00e1s profunda. No solo cambia d\\u00f3nde buscan los usuarios, sino el hecho de si lo que hacen puede considerarse una b\\u00fasqueda. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA ag\\u00e9ntica representa la siguiente fase del discovery impulsado por IA. Se apoya en las AI Overviews y en las experiencias de b\\u00fasqueda basadas en LLM, pero va m\\u00e1s all\\u00e1 al eliminar la distancia entre intenci\\u00f3n y acci\\u00f3n. Mientras gran parte del sector se centra en lo que esto implica para el SEO, el paid media afronta una transformaci\\u00f3n igual de relevante. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEste art\\u00edculo analizaremos qu\\u00e9 ocurre cuando el customer journey se comprime, qu\\u00e9 implica para el rendimiento del paid media y c\\u00f3mo deben adaptarse los planteamientos estrat\\u00e9gicos. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EConclusiones clave\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELa IA ag\\u00e9ntica est\\u00e1 colapsando el customer journey al pasar de apoyar la decisi\\u00f3n a ejecutar la acci\\u00f3n. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl paid media evolucionar\\u00e1 de generar clics a influir en resultados antes y durante las decisiones de la IA. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl inventario publicitario se concentrar\\u00e1 en plataformas de alta atenci\\u00f3n y entornos nativos de IA. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELa medici\\u00f3n ser\\u00e1 menos transparente, lo que obligar\\u00e1 a ir m\\u00e1s all\\u00e1 del ROAS hacia KPIs basados en valor. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELos datos propios (first-party data), el contenido y los feeds de producto determinar\\u00e1n la visibilidad y la selecci\\u00f3n en sistemas de IA. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00bfC\\u00f3mo es realmente un customer journey colapsado? \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDurante d\\u00e9cadas, el search sigui\\u00f3 un patr\\u00f3n predecible: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EEl u\\u003C\/strong\\u003E\\u003Cstrong\\u003Esuario busca \\u2192 \\u003C\/strong\\u003E\\u003Cstrong\\u003Eeste mismo usuario\\u003C\/strong\\u003E\\u003Cstrong\\u003E \\u003C\/strong\\u003E\\u003Cstrong\\u003Ehace clic \\u2192 Llega al sitio web \\u2192 Convierte\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EActualmente, ese journey ya est\\u00e1 evolucionando hacia un modelo h\\u00edbrido: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EEl u\\u003C\/strong\\u003E\\u003Cstrong\\u003Esuario tiene una intenci\\u00f3n \\u2192 La IA ayuda a definirla \\u2192 La IA informa la decisi\\u00f3n \\u2192 \\u003C\/strong\\u003E\\u003Cstrong\\u003EEste u\\u003C\/strong\\u003E\\u003Cstrong\\u003Esuario hace clic \\u2192 Llega al sitio web \\u2192 Convierte\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl siguiente paso elimina el clic por completo: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EEl u\\u003C\/strong\\u003E\\u003Cstrong\\u003Esuario tiene una intenci\\u00f3n \\u2192 La IA la define \\u2192 La IA informa la decisi\\u00f3n \\u2192 La IA ejecuta la acci\\u00f3n (sin clic)\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA ag\\u00e9ntica no solo asiste, act\\u00faa. Eso implica reservar, comprar y completar tareas sin dirigir tr\\u00e1fico a la web de la marca. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara las marcas que invierten en \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/optimizacion-de-la-busqueda\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003ESEO\\u003C\/a\\u003E y \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/estrategia-de-contenidos\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Eestrategia de contenidos\\u003C\/a\\u003E, el objetivo ya ha pasado de posicionar a ser seleccionadas. En paid media, esto cuestiona directamente c\\u00f3mo generamos performance. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00bfDesaparecer\\u00e1 el paid media o evolucionar\\u00e1? \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl paid media no va a desaparecer,\\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/ia-busqueda-paid-media-conversion\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E pero s\\u00ed va a cambiar radicalmente\\u003C\/a\\u003E. El modelo actual depende de un customer journey fragmentado y multicanal. Los anuncios capturan la atenci\\u00f3n en distintos momentos y plataformas. A medida que la IA comprime ese recorrido, hay menos oportunidades de interrupci\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn su lugar, el paid media se concentrar\\u00e1 en dos momentos clave: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EAntes de que exista la intenci\\u00f3n\\u003C\/strong\\u003E, influyendo en awareness y preferencia. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EDentro de la propia decisi\\u00f3n\\u003C\/strong\\u003E, donde los sistemas de IA determinan el resultado. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPor eso, \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/medios-de-pago\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Eel enfoque de planificaci\\u00f3n y compra de medios\\u003C\/a\\u003E de DAC integra cada vez m\\u00e1s testing y optimizaci\\u00f3n con IA en todas las fases del funnel. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00bfC\\u00f3mo cambiar\\u00e1 el inventario publicitario en un entorno AI-first? \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl inventario no desaparecer\\u00e1, pero se concentrar\\u00e1. A medida que disminuye la navegaci\\u00f3n tradicional, tambi\\u00e9n lo hacen las impresiones y los clics. Los placements de baja intenci\\u00f3n perder\\u00e1n valor, mientras que los entornos de alta atenci\\u00f3n ser\\u00e1n m\\u00e1s competitivos. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsperamos tres grandes cambios: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ELas plataformas premium ganar\\u00e1n cuota\\u003C\/strong\\u003E: Ecosistemas con login como Meta, TikTok o YouTube ofrecen datos deterministas. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ELas interfaces de IA se convertir\\u00e1n en inventario\\u003C\/strong\\u003E: Los entornos conversacionales introducir\\u00e1n recomendaciones patrocinadas. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EEvolucionar\\u00e1n los modelos de pricing\\u003C\/strong\\u003E: M\\u00e9tricas como el CPC dar\\u00e1n paso a coste por acci\\u00f3n o conversiones impulsadas por IA. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara los profesionales del marketing, esto refuerza la necesidad de diversificar la inversi\\u00f3n entre canales, algo clave en las \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/medios-de-pago\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Eestrategias cross-channel\\u003C\/a\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00bfPor qu\\u00e9 la medici\\u00f3n ser\\u00e1 m\\u00e1s compleja?\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa medici\\u00f3n no desaparece, pero ser\\u00e1 m\\u00e1s dif\\u00edcil de interpretar. Cuando la IA intermedia el journey, la influencia ocurre en entornos que las marcas no pueden trackear completamente, generando gaps de atribuci\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl problema no ser\\u00e1 la ca\\u00edda del rendimiento. De hecho, la IA probablemente mejore la eficiencia al atraer usuarios m\\u00e1s cualificados. El reto estar\\u00e1 en entender qu\\u00e9 impulsa esos resultados. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos profesionales del marketing deber\\u00e1n reequilibrar sus KPIs, priorizando: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ETasa de conversi\\u00f3n y calidad del resultado. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECustomer lifetime value (CLV). \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EIncrementalidad y frameworks de testing. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAqu\\u00ed es donde las \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/analitica\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Esoluciones de anal\\u00edtica y medici\\u00f3n\\u003C\/a\\u003E ayudan a unificar se\\u00f1ales fragmentadas en insights accionables. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00bfQu\\u00e9 sustituye al retargeting tradicional? \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl retargeting depende de la visibilidad. Si la IA completa el journey sin visita al site, esa visibilidad desaparece. Por ello, las estrategias basadas en identidad ganan protagonismo. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos entornos con login, los datos de CRM y las se\\u00f1ales se vuelven m\\u00e1s valiosos. Retail media, audiencias propias y ecosistemas autenticados ofrecer\\u00e1n continuidad donde las cookies ya no llegan. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto se alinea con estrategias de first-party data y \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/vision-estrategica-audiencia-mercado\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Edesarrollo de audiencias\\u003C\/a\\u003E m\\u00e1s sostenibles y respetuosas con la privacidad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00bfD\\u00f3nde encaja el awareness en un journey impulsado por IA? \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl awareness gana peso, no lo pierde. Si la IA toma decisiones, se basa en se\\u00f1ales como notoriedad de marca, sentimiento y confianza. Influir en la preferencia desde etapas tempranas ser\\u00e1 clave. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EM\\u00e1s que volver al offline, la inversi\\u00f3n tender\\u00e1 hacia: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EConnected TV y v\\u00eddeo premium. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAcuerdos directos con publishers. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEntornos culturales y contextuales. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEstos entornos generan brand signals que los sistemas de IA utilizan despu\\u00e9s en la toma de decisiones. Sin ellos, las marcas corren el riesgo de competir solo por precio y disponibilidad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00bfC\\u00f3mo influyen influencers, UGC y v\\u00eddeo en los resultados de IA? \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEstos formatos cumplen ahora una doble funci\\u00f3n: influyen en audiencias humanas y entrenan a los sistemas de IA. Los LLM consumen rese\\u00f1as, comentarios y transcripciones para entender c\\u00f3mo se describen los productos. Ese lenguaje impacta directamente en las recomendaciones. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara las marcas que invierten en contenido y experiencia digital, esto abre una nueva oportunidad: el contenido ya no solo genera engagement, sino que moldea c\\u00f3mo la IA interpreta tu marca. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPor qu\\u00e9 los datos de producto son tu activo m\\u00e1s cr\\u00edtico \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn un entorno como el que estamos describiendo, la IA ya no navega por webs, sino que lee datos estructurados. Para los retailers, esto convierte los feeds de producto y la infraestructura t\\u00e9cnica en elementos cr\\u00edticos. Prioridades clave: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPrecio y disponibilidad en tiempo real. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAtributos de producto detallados. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ESe\\u00f1ales s\\u00f3lidas de reviews. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EFormatos estructurados y legibles por m\\u00e1quina. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAqu\\u00ed es donde la gesti\\u00f3n de feeds y la optimizaci\\u00f3n ecommerce garantizan que los productos no solo sean visibles, sino competitivos en entornos impulsados por IA. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00bfQu\\u00e9 pasa con el paid search en la era de la IA? \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl paid search no desaparece, simplemente desplaza. Las interfaces de IA integrar\\u00e1n anuncios directamente en entornos de decisi\\u00f3n: recomendaciones patrocinadas, inclusiones de pago o modelos de subasta. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl cambio no es de paid a org\\u00e1nico, sino de anuncios alrededor del contenido a anuncios dentro de la decisi\\u00f3n. Por eso, las estrategias de search evolucionan hacia formatos nativos de IA. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EQu\\u00e9 deber\\u00edan hacer ahora los profesionales del marketing \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa transici\\u00f3n hacia la IA agentiva ya est\\u00e1 en marcha. Las marcas que se adapten antes tendr\\u00e1n ventaja para influir tanto en decisiones humanas como de IA. Para mantenerse competitivos, ser\\u00e1 necesariocentrarse en tres prioridades: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true,\\u0022start\\u0022:1} --\\u003E\\u003Col start=\\u00221\\u0022 class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EInvertir en influencia antes de la intenci\\u00f3n \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EConstruir notoriedad en entornos de alta atenci\\u00f3n aumenta la probabilidad de ser seleccionado por sistemas de IA. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true,\\u0022start\\u0022:2} --\\u003E\\u003Col start=\\u00222\\u0022 class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EReforzar las bases de datos e identidad \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPriorizar first-party data e integraci\\u00f3n con CRM permitir\\u00e1 sustituir se\\u00f1ales de terceros y activar audiencias con mayor precisi\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true,\\u0022start\\u0022:3} --\\u003E\\u003Col start=\\u00223\\u0022 class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EOptimizar para visibilidad en IA, no solo para clics \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAsegurar que el contenido, los datos de producto y los mensajes est\\u00e9n estructurados para ser interpretados por IA. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA ag\\u00e9ntica no elimina el paid media, lo redefine. El foco pasa de comprar atenci\\u00f3n a influir en resultados. Y en un entorno donde las decisiones son m\\u00e1s r\\u00e1pidas y con menos puntos de contacto, ser elegido es lo que realmente importa. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"15 de abril de 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\",\"post\":{\"ID\":161268,\"post_author\":\"60\",\"post_date\":\"2026-04-15 14:30:04\",\"post_date_gmt\":\"2026-04-15 19:30:04\",\"post_title\":\"LA IA ag\\u00e9ntica\\u00a0ya est\\u00e1\\u00a0transformando\\u00a0el\\u00a0search, el\\u00a0paid\\u00a0media ser\\u00e1 lo siguiente\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"ia-agentiva-transforma-search-paid-media\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-05-08 07:12:50\",\"post_modified_gmt\":\"2026-05-08 12:12:50\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":161203,\"title\":\"SEO vs. visibilidad en IA: Cuestionario para analizar qu\\u00e9 est\\u00e1 frenando realmente el rendimiento de tu marca\\u00a0\",\"type\":\"whitepapers\",\"type_label\":\"Whitepaper\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/informes-tecnicos\/seo-vs-visibilidad-en-ia-cuestionario-para-analizar-que-esta-frenando-realmente-el-rendimiento-de-tu-marca\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\\u003C!-- wp:acf\/whitepapers-hero {\\u0022name\\u0022:\\u0022acf\/whitepapers-hero\\u0022,\\u0022data\\u0022:[],\\u0022mode\\u0022:\\u0022edit\\u0022} \/--\\u003E\\u003C!-- wp:acf\/whitepapers-body {\\u0022name\\u0022:\\u0022acf\/whitepapers-body\\u0022,\\u0022data\\u0022:{\\u0022info_column_display_mode\\u0022:\\u0022paragraph\\u0022,\\u0022_info_column_display_mode\\u0022:\\u0022field_wp_body_display_mode\\u0022,\\u0022info_column_column_title\\u0022:\\u0022\\u0022,\\u0022_info_column_column_title\\u0022:\\u0022field_680bdaae054ba\\u0022,\\u0022info_column_paragraph_content\\u0022:\\u0022En muchas ocasiones los equipos se centran en definir y ejecutar t\\u00e1cticas antes de conocer y analizar las problem\\u00e1ticas. Este cuestionario te ayuda a identificar en qu\\u00e9 puntos del funnel el rendimiento est\\u00e1 fallando para que puedas priorizar las acciones que m\\u00e1s importan.\\\\r\\\\n\\\\u003ch3\\\\u003e\\\\u003cstrong\\\\u003e\\u00bfQu\\u00e9 incluye?\\\\u003c\/strong\\\\u003e\\\\u003c\/h3\\\\u003e\\\\r\\\\n\\\\u003cul\\\\u003e\\\\r\\\\n \\\\t\\\\u003cli\\\\u003eUn diagn\\u00f3stico en 18 preguntas\\\\u003c\/li\\\\u003e\\\\r\\\\n \\\\t\\\\u003cli\\\\u003eEvaluaci\\u00f3n de 3 fases del funnel: Awareness, conversi\\u00f3n y fidelizaci\\u00f3n\\\\u003c\/li\\\\u003e\\\\r\\\\n \\\\t\\\\u003cli\\\\u003eInsights por secci\\u00f3n y pr\\u00f3ximos pasos\\\\u003c\/li\\\\u003e\\\\r\\\\n \\\\t\\\\u003cli\\\\u003e\\\\u003cspan class=\\\\u0022EOP Selected SCXW72312864 BCX8\\\\u0022 data-ccp-props=\\\\u0022{}\\\\u0022\\\\u003e\\\\u003cspan class=\\\\u0022EOP Selected SCXW141461179 BCX8\\\\u0022 data-ccp-props=\\\\u0022{}\\\\u0022\\\\u003e\\\\u003cspan class=\\\\u0022EOP Selected SCXW222043974 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marca\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"seo-vs-visibilidad-en-ia-cuestionario-para-analizar-que-esta-frenando-realmente-el-rendimiento-de-tu-marca\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-04-28 07:04:11\",\"post_modified_gmt\":\"2026-04-28 12:04:11\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/white-papers\/seo-vs-ai-visibility-quiz-diagnose-whats-really-holding-back-performance\/\",\"menu_order\":0,\"post_type\":\"whitepapers\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":160952,\"title\":\"C\\u00f3mo el Mundial de la FIFA puede ayudar a las marcas a generar conexiones relevantes\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/mundial-fifa-2026-oportunidades-marketing-espana\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn junio, dar\\u00e1 comienzo el Mundial de la FIFA 2026 en Norteam\\u00e9rica, con Canad\\u00e1, M\\u00e9xico y Estados Unidos como pa\\u00edses anfitriones del evento deportivo m\\u00e1s visto del mundo. La expectativa ser\\u00e1 global, atrayendo no solo a aficionados habituales, sino tambi\\u00e9n a audiencias m\\u00e1s casuales que se suman por entretenimiento, emoci\\u00f3n y contexto social.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEste pico de inter\\u00e9s y atenci\\u00f3n, junto con una fuerte carga emocional del f\\u00fatbol, abre una oportunidad \\u00fanica para que las marcas conecten con nuevos p\\u00fablicos, incluso fuera de su target habitual. Aunque los altos costes de los espacios publicitarios y la ocupaci\\u00f3n de activos oficiales por parte de los patrocinadores de la FIFA puedan parecer barreras, existen m\\u00faltiples v\\u00edas para activar estrategias relevantes alrededor del evento.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EY esto no se limita a las ciudades anfitrionas. En mercados como Espa\\u00f1a \\u2014donde el f\\u00fatbol forma parte de la cultura\\u2014 el impacto ser\\u00e1 igualmente significativo.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003E\\u00bfQu\\u00e9 oportunidades publicitarias generar\\u00e1 el Mundial?\\u003C\/strong\\u003E\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E Durante grandes eventos deportivos, los canales de publicidad exterior (OOH) y entornos de movilidad cobran especial relevancia.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn ciudades anfitrionas como Toronto, por ejemplo, se est\\u00e1n introduciendo nuevos formatos innovadores en transporte p\\u00fablico, como la publicidad din\\u00e1mica en t\\u00faneles, dise\\u00f1ada para captar la atenci\\u00f3n de una audiencia cautiva en momentos de alto impacto.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPero m\\u00e1s all\\u00e1 del caso canadiense, este tipo de innovaci\\u00f3n refleja una tendencia global: aprovechar entornos de alta movilidad para generar experiencias de marca memorables.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn Espa\\u00f1a, este enfoque puede trasladarse a m\\u00faltiples puntos de contacto:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ERedes de transporte como Metro de Madrid o Barcelona, Cercan\\u00edas o estaciones de alta velocidad\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAeropuertos (AENA), especialmente relevantes en temporada alta tur\\u00edstica\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EMobiliario urbano y soportes digitales (DOOH) en zonas de alto tr\\u00e1fico\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECentros comerciales y espacios de ocio\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAdem\\u00e1s, se espera un incremento generalizado de la movilidad urbana durante el Mundial, impulsado tanto por el consumo del evento como por el turismo internacional, especialmente en verano. Esto ampl\\u00eda significativamente las oportunidades de exposici\\u00f3n para las marcas en entornos f\\u00edsicos. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:160990,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/image-5.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-160990\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EEjemplo de publicidad digital en Metro de Madrid, donde los formatos DOOH permiten a las marcas impactar a audiencias cautivas en entornos de alta atenci\\u00f3n y frecuencia.\\u003C\/em\\u003E\\u003Cbr\\u003E\\u003Cem\\u003E Fuente: Comunicare\\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003E\\u00bfQu\\u00e9 implica esto para los anunciantes?\\u003C\/strong\\u003E\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl Mundial no solo amplifica la audiencia, sino tambi\\u00e9n la intensidad del impacto.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ECaptaci\\u00f3n de la atenci\\u00f3n\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl formato de v\\u00eddeo din\\u00e1mico, especialmente en entornos de movilidad, transforma un trayecto cotidiano en una experiencia de marca memorable. Con menos distracciones y una audiencia cautiva, las marcas pueden lograr mayor atenci\\u00f3n y mejorar el recuerdo publicitario.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EEfecto novedad e innovaci\\u00f3n\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAl tratarse de un formato innovador y poco esperado, genera un fuerte efecto \\u201cwow\\u201d. Las marcas que adopten este soporte en fases iniciales podr\\u00e1n posicionarse como referentes en innovaci\\u00f3n y beneficiarse de la curiosidad y el boca a boca org\\u00e1nico.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EMayor visibilidad\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl despliegue coincidir\\u00e1 con el Mundial, permitiendo a los anunciantes aprovechar el incremento de usuarios y el mayor flujo de personas asociado al evento, genera picos de audiencia en m\\u00faltiples canales: televisi\\u00f3n, CTV, social media y mobile.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E Complejidad en la planificaci\\u00f3n de medios\\u003C\/strong\\u003E\\u003Cbr\\u003E La fragmentaci\\u00f3n de soportes y partners implica una mayor necesidad de coordinaci\\u00f3n. Las marcas deber\\u00e1n adoptar un enfoque integrado para maximizar cobertura y eficiencia.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EImpacto internacional\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E El Mundial atrae a audiencias globales. En mercados como Espa\\u00f1a, esto se traduce tambi\\u00e9n en una mayor diversidad de perfiles de consumidor, impulsada por el turismo, lo que abre nuevas oportunidades de segmentaci\\u00f3n y personalizaci\\u00f3n.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003EConectando con los fans a lo largo de todo el customer journey\\u003C\/strong\\u003E\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E En Espa\\u00f1a, el Mundial se vive m\\u00e1s all\\u00e1 de los partidos. Es un fen\\u00f3meno social que se extiende a bares, hogares, redes sociales y espacios p\\u00fablicos.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto implica que las marcas deben pensar en el \\u003Cstrong\\u003Ecustomer journey completo del fan\\u003C\/strong\\u003E, identificando los momentos clave de conexi\\u00f3n:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAntes del partido (expectativa, planificaci\\u00f3n, consumo de contenido previo)\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EDurante el partido (segunda pantalla, redes sociales, interacci\\u00f3n en tiempo real)\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EDespu\\u00e9s del partido (an\\u00e1lisis, celebraci\\u00f3n, conversaci\\u00f3n social)\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn este contexto, canales como el OOH, el audio digital, el social media y el marketing experiencial juegan un papel clave para generar impacto en momentos relevantes y emocionalmente cargados.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl \\u003Cstrong\\u003Ereal-time marketing\\u003C\/strong\\u003E cobra especial importancia: las marcas que sean capaces de reaccionar r\\u00e1pidamente a goles, jugadas o momentos virales podr\\u00e1n amplificar su relevancia y engagement.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAl integrar estos canales dentro de una estrategia omnicanal, es posible generar m\\u00faltiples puntos de contacto a lo largo del recorrido del usuario, reforzando el recuerdo y construyendo una conexi\\u00f3n m\\u00e1s profunda.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003EM\\u00e1s all\\u00e1 del evento: construir impacto sostenible\\u003C\/strong\\u003E\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas activaciones en torno al Mundial no solo generan visibilidad a corto plazo. Cuando se integran correctamente dentro de una estrategia de medios m\\u00e1s amplia, pueden:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAmplificar campa\\u00f1as en TV, social y v\\u00eddeo online\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EIncrementar la frecuencia de impacto en entornos de alto tr\\u00e1fico\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EReforzar mensajes clave en momentos de alta atenci\\u00f3n\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA largo plazo, esta exposici\\u00f3n sostenida contribuye a influir en el comportamiento del consumidor y a generar resultados de negocio medibles.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003E\\u00bfC\\u00f3mo pueden las marcas ganar en este escenario?\\u003C\/strong\\u003E\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl \\u00e9xito no depender\\u00e1 \\u00fanicamente de la inversi\\u00f3n, sino de la capacidad de las marcas para:\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EIdentificar los momentos clave de conexi\\u00f3n\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAdaptar el mensaje al contexto y al canal\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EIntegrar estrategias online y offline\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EActivar campa\\u00f1as \\u00e1giles y basadas en datos\\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:heading --\\u003E\\u003Ch2 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003E\\u00bfQuieres conectar con tu audiencia durante el Mundial 2026 (y m\\u00e1s all\\u00e1)?\\u003C\/strong\\u003E\\u003C\/h2\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDesde activaciones en medios exteriores hasta estrategias omnicanal adaptadas al consumidor espa\\u00f1ol, en DAC te ayudamos a identificar oportunidades, activar en el momento adecuado y convertir la atenci\\u00f3n en resultados reales.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"02 de abril de 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/2026-FIFA-World-Cup-875x438-Blog1.jpg\",\"post\":{\"ID\":160952,\"post_author\":\"229\",\"post_date\":\"2026-04-02 09:43:56\",\"post_date_gmt\":\"2026-04-02 14:43:56\",\"post_title\":\"C\\u00f3mo el Mundial de la FIFA puede ayudar a las marcas a generar conexiones relevantes\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"mundial-fifa-2026-oportunidades-marketing-espana\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-04-02 09:47:54\",\"post_modified_gmt\":\"2026-04-02 14:47:54\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":160479,\"title\":\"Temu y\\u00a0Shein\\u00a0en 2026: c\\u00f3mo su inversi\\u00f3n publicitaria intermitente est\\u00e1 transformando las subastas (y qu\\u00e9 deber\\u00edan hacer los media\\u00a0buyers)\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/temu-shein-2026-volatilidad-subastas-publicidad-media-buyers\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn el \\u00e1mbito del performance marketing, el mayor riesgo en 2026 puede no ser solo la inflaci\\u00f3n de costes, sino la volatilidad: periodos en los que nada relevante ha cambiado en una cuenta, pero el CPA fluct\\u00faa de forma significativa porque han cambiado las condiciones de la subasta. Si Temu y Shein contin\\u00faan moviendo inversi\\u00f3n en r\\u00e1fagas, los equipos de medios tendr\\u00e1n que detectar esos cambios r\\u00e1pidamente y responder con la misma disciplina. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara los equipos de medios, el riesgo no es solo el aumento de costes. Es confundir un cambio en las condiciones de la subasta con un problema de creatividades, landing pages o estructura de cuenta. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E\\u003Cstrong\\u003EQu\\u00e9 ha cambiado en 2026\\u003C\/strong\\u003E \\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl crecimiento de Temu en EE. UU. ha estado estrechamente ligado al paid media. \\u003Ca href=\\u0022https:\/\/www.wsj.com\/business\/media\/temus-push-into-america-pays-off-big-time-for-meta-and-google-f2721b32\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003EThe Wall Street Journal\\u003C\/a\\u003E inform\\u00f3 que Temu fue el principal anunciante de Meta en 2023 y uno de los cinco mayores anunciantes en Google por inversi\\u00f3n, una se\\u00f1al temprana de c\\u00f3mo la estrategia de adquisici\\u00f3n de una marca puede convertirse r\\u00e1pidamente en una fuerza de mercado. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDespu\\u00e9s, las condiciones econ\\u00f3micas han cambiado. En primavera de 2025, varios medios informaron de fuertes recortes en la inversi\\u00f3n publicitaria en EE. UU., ya que los aranceles y los cambios en las normas de env\\u00edo presionaron la rentabilidad del retail transfronterizo de bajo coste. \\u003Ca href=\\u0022https:\/\/www.ft.com\/content\/9f98dbfc-4643-4a45-a8d3-9f7863601957\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003EFinancial Times\\u003C\/a\\u003E, citando estimaciones de Sensor Tower, inform\\u00f3 de que Temu redujo su inversi\\u00f3n en EE. UU. en las principales plataformas y dej\\u00f3 de invertir en Google Shopping tras el 9 de abril de 2025. The Verge tambi\\u00e9n se\\u00f1al\\u00f3 que Temu y Shein subieron precios en EE. UU. ante cambios arancelarios y la eliminaci\\u00f3n de las importaciones de bajo valor. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:160480,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/image.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-160480\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEs clave entender que esto parec\\u00eda un movimiento estructural fuera de los canales de performance.M\\u00e1s bien apuntaba a una estrategia flexible: aumentar o reducir inversi\\u00f3n seg\\u00fan el contexto econ\\u00f3mico, generando un patr\\u00f3n recurrente de picos, pausas y reactivaciones que otros anunciantes deben empezar a anticipar. Esta interpretaci\\u00f3n tambi\\u00e9n coincide con otros an\\u00e1lisis que muestran c\\u00f3mo \\u003Ca href=\\u0022https:\/\/www.ft.com\/content\/9f98dbfc-4643-4a45-a8d3-9f7863601957\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Eambas marcas redujeron significativamente su inversi\\u00f3n en EE. UU.\\u003C\/a\\u003E ante el aumento de la presi\\u00f3n comercial. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEuropa a\\u00f1ade otra capa de volatilidad. En noviembre de 2025, la Comisi\\u00f3n Europea anunci\\u00f3 que los Estados miembros hab\\u00edan alcanzado un acuerdo pol\\u00edtico para\\u003Ca href=\\u0022https:\/\/taxation-customs.ec.europa.eu\/news\/e-commerce-150-eur-customs-duty-exemption-threshold-be-removed-2026-2025-11-13_en\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E eliminar el umbral de exenci\\u00f3n de aranceles de 150 \\u20ac\\u003C\/a\\u003E para importaciones de e-commerce a partir de 2026. Este cambio, junto con otras reformas aduaneras, refuerza la misma idea: en un mercado condicionado por cambios regulatorios y presi\\u00f3n en m\\u00e1rgenes, los grandes anunciantes pueden moverse m\\u00e1s r\\u00e1pido de lo que muchas marcas pueden reaccionar. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EC\\u00f3mo se traslada la presi\\u00f3n a las subastas \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPor qu\\u00e9 Shopping y la intenci\\u00f3n comercial reaccionan primero \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa intenci\\u00f3n comercial est\\u00e1 altamente concentrada. Cuando un anunciante con gran capacidad incrementa cobertura y pujas en Shopping, los costes pueden subir r\\u00e1pidamente y la cuota de impresiones cambiar con la misma velocidad. Cuando ese anunciante reduce inversi\\u00f3n, la presi\\u00f3n tambi\\u00e9n puede relajarse igual de r\\u00e1pido. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPor eso el patr\\u00f3n intermitente se observa claramente en los canales de commerce de Google. En abril de 2025, Search Engine Land inform\\u00f3, citando a Smarter Ecommerce, que Temu desactiv\\u00f3 sus campa\\u00f1as de Google Shopping en EE. UU. el 9 de abril, y que su presencia cay\\u00f3 r\\u00e1pidamente en los d\\u00edas posteriores: un ejemplo claro de c\\u00f3mo un solo gran anunciante puede alterar las condiciones de la subasta. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsta presi\\u00f3n competitiva tambi\\u00e9n se extiende m\\u00e1s all\\u00e1 de Shopping. Reuters inform\\u00f3 de que Temu y Shein pujaban agresivamente por keywords de competidores durante periodos clave, incrementando el CPC en t\\u00e9rminos de alta demanda. Su impacto no se limita a productos directamente comparables; puede elevar los costes en audiencias e intenciones compartidas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPor qu\\u00e9 el paid social no reacciona igual\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas subastas en social son m\\u00e1s amplias y mixtas: m\\u00faltiples anunciantes, objetivos, creatividades y audiencias compiten simult\\u00e1neamente. Incluso cuando un gran anunciante reduce inversi\\u00f3n, los CPM no siempre se ajustan r\\u00e1pidamente, ya que la demanda se reemplaza con facilidad y los algoritmos necesitan tiempo para estabilizarse. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl efecto pr\\u00e1ctico es que las campa\\u00f1as premium pueden verse presionadas de dos formas: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELos CPM de prospecci\\u00f3n pueden mantenerse elevados m\\u00e1s tiempo de lo esperado \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl mix de audiencia puede volverse m\\u00e1s sensible al precio en periodos de alta saturaci\\u00f3n promocional \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn estos contextos, depender en exceso de la prospecci\\u00f3n broad puede ser una estrategia fr\\u00e1gil. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsta es una de las diferencias clave para 2026: Shopping suele reflejar antes y de forma m\\u00e1s clara los cambios, mientras que social los absorbe de forma m\\u00e1s difusa y menos proporcional. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E\\u003Cstrong\\u003EC\\u00f3mo identificar la se\\u00f1al dentro de las plataformas\\u003C\/strong\\u003E \\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESi Temu o Shein est\\u00e1n afectando al rendimiento, el primer paso no es asumir que algo falla en la cuenta. Es buscar evidencias de que han cambiado las condiciones de la subasta. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn Google Ads, esto suele verse primero en Auction Insights. Un aumento repentino de visibilidad de estos competidores, junto con subida de CPC y ca\\u00edda de cuota de impresiones, indica mayor presi\\u00f3n competitiva. Si el volumen de conversiones y el ROAS caen, pero la tasa de conversi\\u00f3n se mantiene estable, es probable que el problema sea de subasta, no del site. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn Meta, la se\\u00f1al es m\\u00e1s indirecta. Si los CPM suben mientras el comportamiento en la web se mantiene estable, es m\\u00e1s \\u00fatil interpretarlo como un cambio en la entrega o en la subasta que como un problema creativo. En estos casos, apoyarse m\\u00e1s en audiencias propias, segmentos calientes y se\\u00f1ales de valor suele aportar mayor estabilidad que escalar solo con audiencias fr\\u00edas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E\\u003Cstrong\\u003EQu\\u00e9 provoca esta volatilidad en los equipos\\u003C\/strong\\u003E \\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUno de los efectos m\\u00e1s costosos es el falso aprendizaje. Cuando las condiciones cambian bruscamente, los equipos pueden interpretar err\\u00f3neamente que las creatividades o la estructura han dejado de funcionar. Esto provoca cambios innecesarios: ajustes de presupuesto, restructuraciones o reinicios de aprendizaje justo cuando la estabilidad es m\\u00e1s necesaria. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAdem\\u00e1s, los informes mensuales pueden ocultar esta volatilidad, mezclando periodos de presi\\u00f3n y relajaci\\u00f3n en una media aparentemente estable. En este contexto, el an\\u00e1lisis semanal es el m\\u00ednimo, y en momentos cr\\u00edticos, el seguimiento diario se vuelve imprescindible. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E\\u003Cstrong\\u003EPor qu\\u00e9 esto es un tema de gobernanza, no solo de medios\\u003C\/strong\\u003E \\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa mejor respuesta a la volatilidad no es solo optimizar m\\u00e1s r\\u00e1pido, sino operar con un modelo m\\u00e1s claro que evite reacciones impulsivas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUn enfoque \\u00fatil es: detectar, diagnosticar, decidir y ejecutar. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EIdentificar el cambio, diferenciar si es de subasta o interno, decidir qu\\u00e9 ajustar y solo entonces actuar. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDefinir umbrales de variaci\\u00f3n aceptables y establecer claramente qui\\u00e9n toma decisiones es clave para mantener la disciplina en momentos de presi\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E\\u003Cstrong\\u003EC\\u00f3mo comprar mejor en un mercado intermitente\\u003C\/strong\\u003E \\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl objetivo no es eliminar la volatilidad, sino construir una operativa capaz de absorberla sin perder control. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto implica: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EFlexibilidad presupuestaria por canal, geograf\\u00eda o categor\\u00eda \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EMonitorizaci\\u00f3n orientada a detectar cambios de entorno, no solo costes \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAprovechar los momentos de menor presi\\u00f3n como ventanas de oportunidad \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EReaccionar de forma estrat\\u00e9gica cuando la presi\\u00f3n vuelve \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA largo plazo, esto refuerza la necesidad de diversificaci\\u00f3n de canales y foco en el valor del cliente (LTV). \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E\\u003Cstrong\\u003EPlanificaci\\u00f3n por escenarios\\u003C\/strong\\u003E \\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPlanificar m\\u00faltiples escenarios ya no es opcional. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EReaceleraci\\u00f3n: presi\\u00f3n constante y foco en segmentos m\\u00e1s rentables \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECompra selectiva: presi\\u00f3n concentrada en ciertas \\u00e1reas \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EShock regulatorio: oportunidades puntuales para marcas \\u00e1giles \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl valor est\\u00e1 en definir de antemano qu\\u00e9 implica cada escenario en t\\u00e9rminos de CPM, CAC y asignaci\\u00f3n de presupuesto. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u003Cem\\u003EQu\\u00e9 observar a partir de ahora \\u003C\/em\\u003E\\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EM\\u00e1s que una lista larga de riesgos importa identificar se\\u00f1ales clave: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECambios regulatorios \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EMovimientos en Auction Insights \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EVariaciones en cuota de impresiones \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECambios en CPM sin impacto en conversi\\u00f3n \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAumentos de presi\\u00f3n promocional en el mercado \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl objetivo no es predecir todo, sino reaccionar r\\u00e1pido cuando el entorno cambia. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003E\\u003Cstrong\\u003EQu\\u00e9 deber\\u00edan hacer los equipos ahora\\u003C\/strong\\u003E \\u003C\/em\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl reto en 2026 no es solo el coste, sino la imprevisibilidad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true,\\u0022start\\u0022:1} --\\u003E\\u003Col start=\\u00221\\u0022 class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl mercado no solo es m\\u00e1s caro, es m\\u00e1s inestable \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true,\\u0022start\\u0022:2} --\\u003E\\u003Col start=\\u00222\\u0022 class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELos grandes players est\\u00e1n moviendo el mercado \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true,\\u0022start\\u0022:3} --\\u003E\\u003Col start=\\u00223\\u0022 class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELa presi\\u00f3n es desigual (por geograf\\u00eda y audiencia) \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true,\\u0022start\\u0022:4} --\\u003E\\u003Col start=\\u00224\\u0022 class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EMuchas marcas reaccionan tarde \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true,\\u0022start\\u0022:5} --\\u003E\\u003Col start=\\u00225\\u0022 class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl mayor riesgo es diagnosticar mal el problema \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true,\\u0022start\\u0022:6} --\\u003E\\u003Col start=\\u00226\\u0022 class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EGanar en 2026 exige operar como un trader, no como un planner \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn DAC ayudamos a las marcas a convertir la volatilidad de las subastas en un sistema operativo m\\u00e1s estable, combinando monitorizaci\\u00f3n competitiva, medici\\u00f3n rigurosa y una orquestaci\\u00f3n \\u00e1gil de canales. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"30 de marzo de 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Temu-Shein-875x438-Blog1-1.jpg\",\"post\":{\"ID\":160479,\"post_author\":\"358\",\"post_date\":\"2026-03-30 11:02:45\",\"post_date_gmt\":\"2026-03-30 16:02:45\",\"post_title\":\"Temu y\\u00a0Shein\\u00a0en 2026: c\\u00f3mo su inversi\\u00f3n publicitaria intermitente est\\u00e1 transformando las subastas (y qu\\u00e9 deber\\u00edan hacer los media\\u00a0buyers)\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"temu-shein-2026-volatilidad-subastas-publicidad-media-buyers\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-03-30 11:02:54\",\"post_modified_gmt\":\"2026-03-30 16:02:54\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":161446,\"title\":\"Antes de invertir en IA, revisa si tu SEO est\\u00e1 listo\",\"type\":\"webinars\",\"type_label\":\"Webinar\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/webinars\/antes-de-invertir-en-ia-revisa-si-tu-seo-esta-listo\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\\u003C!-- wp:acf\/events-hero-block {\\u0022name\\u0022:\\u0022acf\/events-hero-block\\u0022,\\u0022data\\u0022:{\\u0022badge_text\\u0022:\\u0022\\u0022,\\u0022_badge_text\\u0022:\\u0022field_685d6da64c46d\\u0022},\\u0022mode\\u0022:\\u0022edit\\u0022} \/--\\u003E\\u003C!-- wp:acf\/webinar-details-section {\\u0022name\\u0022:\\u0022acf\/webinar-details-section\\u0022,\\u0022data\\u0022:{\\u0022webinar_details\\u0022:\\u0022Todos hablan de \\u201coptimizar para la IA\\u201d. Pero \\u00bfqu\\u00e9 es realmente prioritario para tu marca: \\u00bfel SEO, la b\\u00fasqueda con IA o el equilibrio entre ambos?\\\\r\\\\n\\\\r\\\\nEn esta sesi\\u00f3n, \\\\u003cstrong\\\\u003eAlex Hern\\u00e1ndez, SEO Associate Director, \\\\u003c\/strong\\\\u003ey \\\\u003cstrong\\\\u003eOrli Millstein Content Strategy Director, \\\\u003c\/strong\\\\u003ecomparten un enfoque pr\\u00e1ctico para ayudarte a priorizar \\\\u003cstrong\\\\u003eseg\\u00fan tu negocio, tu producto y el recorrido del cliente-\\\\u003c\/strong\\\\u003ey as\\u00ed priorizar con criterio, y no dejarse llevar \\u00fanicamente por las tendencias.\\\\r\\\\n\\\\u003cul\\\\u003e\\\\r\\\\n \\\\t\\\\u003cli\\\\u003eLas preguntas clave que debes plantearte antes de invertir en visibilidad en IA.\\\\u003c\/li\\\\u003e\\\\r\\\\n \\\\t\\\\u003cli\\\\u003eLas se\\u00f1ales que influyen en las respuestas generadas por IA (y c\\u00f3mo detectar r\\u00e1pidamente d\\u00f3nde est\\u00e1n las carencias).\\\\u003c\/li\\\\u003e\\\\r\\\\n \\\\t\\\\u003cli\\\\u003eUn enfoque de auditor\\u00eda para evaluar si tu contenido y tu web est\\u00e1n preparados para ganar visibilidad en IA.\\\\u003c\/li\\\\u003e\\\\r\\\\n\\\\u003c\/ul\\\\u003e\\u0022,\\u0022_webinar_details\\u0022:\\u0022field_676011f22976a\\u0022,\\u0022form_fields_portal_id\\u0022:\\u00225408011\\u0022,\\u0022_form_fields_portal_id\\u0022:\\u0022field_67d96cd72a4c2\\u0022,\\u0022form_fields_form_id\\u0022:\\u00229ddc5e38-68ed-4cdb-b47e-c04ab1a31bc8\\u0022,\\u0022_form_fields_form_id\\u0022:\\u0022field_67d96cf52a4c3\\u0022,\\u0022form_fields_form_heading\\u0022:\\u0022\\u0022,\\u0022_form_fields_form_heading\\u0022:\\u0022field_696fe9b31e420\\u0022,\\u0022form_fields_custom_response\\u0022:\\u0022\\u00a1Gracias por registrarte! \\ud83c\\udf89 El seminario web est\\u00e1 listo para que lo veas.\\\\r\\\\nNota: El contenido est\\u00e1 en ingl\\u00e9s. Para ver los subt\\u00edtulos en espa\\u00f1ol haz clic en el icono de \\u201cConfiguraci\\u00f3n\\u201d del reproductor de v\\u00eddeo, ve a \\u201cSubt\\u00edtulos\\u201d \\u2192 \\u201cTraducci\\u00f3n autom\\u00e1tica\\u201d y selecciona espa\\u00f1ol.\\\\r\\\\nEn breve recibir\\u00e1s un correo electr\\u00f3nico con el enlace para acceder a la sesi\\u00f3n cuando le resulte m\\u00e1s conveniente. 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web\\u0022,\\u0022url\\u0022:\\u0022#webinar-details\\u0022,\\u0022target\\u0022:\\u0022\\u0022},\\u0022_cta_block_cta\\u0022:\\u0022field_65119e4929ebb\\u0022,\\u0022cta_block_style_block\\u0022:\\u0022white\\u0022,\\u0022_cta_block_style_block\\u0022:\\u0022field_6503a1f35690b\\u0022,\\u0022cta_block_type\\u0022:\\u0022primary\\u0022,\\u0022_cta_block_type\\u0022:\\u0022field_66a3f12b85bca\\u0022,\\u0022cta_block_icon\\u0022:\\u0022hand\\u0022,\\u0022_cta_block_icon\\u0022:\\u0022field_66a754f2766f2\\u0022,\\u0022cta_block_show\\u0022:\\u00221\\u0022,\\u0022_cta_block_show\\u0022:\\u0022field_6513901e40579\\u0022,\\u0022cta_block_show_mobile\\u0022:\\u00221\\u0022,\\u0022_cta_block_show_mobile\\u0022:\\u0022field_656df80e03e04\\u0022,\\u0022cta_block\\u0022:\\u0022\\u0022,\\u0022_cta_block\\u0022:\\u0022field_6503a1bb56908\\u0022,\\u0022cta\\u0022:\\u0022\\u0022,\\u0022_cta\\u0022:\\u0022field_6876b8963e2c8\\u0022},\\u0022mode\\u0022:\\u0022edit\\u0022} \/--\\u003E\\u003C!-- wp:acf\/awards-and-accolades {\\u0022name\\u0022:\\u0022acf\/awards-and-accolades\\u0022,\\u0022data\\u0022:{\\u0022title\\u0022:\\u0022Awards and accolades\\u0022,\\u0022_title\\u0022:\\u0022field_67b4ae48d3ff0\\u0022,\\u0022logos_0_image\\u0022:123841,\\u0022_logos_0_image\\u0022:\\u0022field_67b4ae49a9029\\u0022,\\u0022logos_1_image\\u0022:123848,\\u0022_logos_1_image\\u0022:\\u0022field_67b4ae49a9029\\u0022,\\u0022logos_2_image\\u0022:123855,\\u0022_logos_2_image\\u0022:\\u0022field_67b4ae49a9029\\u0022,\\u0022logos_3_image\\u0022:123862,\\u0022_logos_3_image\\u0022:\\u0022field_67b4ae49a9029\\u0022,\\u0022logos_4_image\\u0022:123869,\\u0022_logos_4_image\\u0022:\\u0022field_67b4ae49a9029\\u0022,\\u0022logos_5_image\\u0022:123876,\\u0022_logos_5_image\\u0022:\\u0022field_67b4ae49a9029\\u0022,\\u0022logos\\u0022:6,\\u0022_logos\\u0022:\\u0022field_67b4ae48d7a6b\\u0022},\\u0022mode\\u0022:\\u0022edit\\u0022} \/--\\u003E\\u003C!-- wp:acf\/hub-newsletter-signup {\\u0022name\\u0022:\\u0022acf\/hub-newsletter-signup\\u0022,\\u0022data\\u0022:{\\u0022title\\u0022:\\u0022Stay forward\\u0022,\\u0022_title\\u0022:\\u0022field_675753677729e\\u0022,\\u0022subtitle\\u0022:\\u0022Subscribe to our monthly newsletter\\u0022,\\u0022_subtitle\\u0022:\\u0022field_67575376b6044\\u0022,\\u0022placeholder\\u0022:\\u0022Email Address\\u0022,\\u0022_placeholder\\u0022:\\u0022field_6757537eb6045\\u0022},\\u0022mode\\u0022:\\u0022edit\\u0022} \/--\\u003E\",\"event_date\":\"25 de marzo de 2026\",\"publish_date\":\"05 de mayo de 2026\",\"banner_content\":\"WATCH ON-DEMAND\",\"cta_label\":\"ACCEDER AL WEBINAR\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-875x438-Blog1.jpg\",\"post\":{\"ID\":161446,\"post_author\":\"13\",\"post_date\":\"2026-05-05 14:10:15\",\"post_date_gmt\":\"2026-05-05 19:10:15\",\"post_title\":\"Antes de invertir en IA, revisa si tu SEO est\\u00e1 listo\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"antes-de-invertir-en-ia-revisa-si-tu-seo-esta-listo\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-05-05 15:01:10\",\"post_modified_gmt\":\"2026-05-05 20:01:10\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/?post_type=webinars\\u0026#038;p=161446\",\"menu_order\":0,\"post_type\":\"webinars\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":159889,\"title\":\"M\\u00e1s all\\u00e1 de la ejecuci\\u00f3n: C\\u00f3mo aprovechar la IA generativa\\u00a0sin perder el control\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/ia-generativa-marketing-control\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Estrategia\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA generativa se ha adptado en el marketing a una velocidad poco habitual. Acelera el an\\u00e1lisis, impulsa la generaci\\u00f3n de ideas, agiliza la creaci\\u00f3n de contenidos y creatividades e incluso permite optimizar campa\\u00f1as y medios.. Por todo ello, en muchas compa\\u00f1\\u00edas ya est\\u00e1 integrada en los flujos de trabajo. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPero a medida que pasa de ser una herramienta a convertirse en una infraestructura, surge una pregunta m\\u00e1s compleja: \\u003Cstrong\\u003E\\u00bfc\\u00f3mo escalar el uso de la IA sin perder el control?\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA no solo aumenta la productividad. Tambi\\u00e9n introduce variabilidad, opacidad, riesgos de cumplimiento y riesgos sist\\u00e9micos, especialmente cuando se despliega en ecosistemas de marketing complejos y en m\\u00faltiples mercados. El reto ya no es si utilizar IA generativa, sino \\u003Cstrong\\u003Ec\\u00f3mo aprovechar su velocidad y escalabilidad manteniendo la gobernanza, la estabilidad del rendimiento y la responsabilidad en la toma de decisiones\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn este post exploramos en qu\\u00e9 puntos el uso de la IA puede hacernos perder visibilidad y capacidad de gesti\\u00f3n, c\\u00f3mo eso repercute directamente en el rendimiento y qu\\u00e9 implica pasar de una ejecuci\\u00f3n puramente operativa a un enfoque m\\u00e1s estrat\\u00e9gico: dise\\u00f1ar sistemas explicables, dirigibles y preparados para crecer de forma sostenible y escalable. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EP\\u003C\/strong\\u003E\\u003Cstrong\\u003Eroblemas a resolver: \\u003C\/strong\\u003E\\u003Cstrong\\u003EC\\u003C\/strong\\u003E\\u003Cstrong\\u003E\\u00f3mo la IA puede debilitar el control\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos riesgos de la IA generativa no son abstractos. Aparecen cuando la velocidad supera a la gobernanza y la automatizaci\\u00f3n escala sin l\\u00edmites claros. A medida que la IA se integra en \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/estrategia-de-contenidos\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Econtenidos\\u003C\/a\\u003E, \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/medios-de-pago\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Emedios\\u003C\/a\\u003E, \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/analitica\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Eanal\\u00edtica\\u003C\/a\\u003E y \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/estrategia\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Etoma de decisiones\\u003C\/a\\u003E, suelen aparecer cinco brechas de control. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E1. La fiabilidad no est\\u00e1 garantizada\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA generativa es no determinista: entradas similares pueden producir resultados diferentes. Tambi\\u00e9n puede \\u201calucinar\\u201d, simplificar en exceso o mezclar informaci\\u00f3n correcta con incorrecta. En marketing, esto no es te\\u00f3rico. Una imprecisi\\u00f3n puede convertirse r\\u00e1pidamente en contenido publicado, una recomendaci\\u00f3n sobre el plan de medios o informaci\\u00f3n local incorrecta a gran escala. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E2. El cumplimiento \\u003C\/strong\\u003E\\u003Cstrong\\u003Ede la\\u003C\/strong\\u003E\\u003Cstrong\\u003Es normativas puede convertirse\\u003C\/strong\\u003E\\u003Cstrong\\u003E en \\u003C\/strong\\u003E\\u003Cstrong\\u003Erestricciones opera\\u003C\/strong\\u003E\\u003Cstrong\\u003Etivas\\u003C\/strong\\u003E\\u003Cstrong\\u003E\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ECuando los contenidos generados por IA pasan directamente a producci\\u00f3n, el cumplimiento normativo ya no puede depender de una revisi\\u00f3n final. RGPD, derechos de autor, verificaci\\u00f3n de claims, brand safety y pol\\u00edticas de plataformas deben integrarse en los flujos de trabajo. Sin gobernanza, la IA no solo acelera el trabajo, \\u003Cstrong\\u003Eacelera tambi\\u00e9n la exposici\\u00f3n al riesgo\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E3. Opacidad en las decisiones y dificultad para explicarlas\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl marketing ya est\\u00e1 altamente automatizado. La IA a\\u00f1ade otra capa de recomendaciones, priorizaciones y optimizaciones que no siempre son trazables. Cuando el rendimiento cambia, los equipos deben responder no solo a \\u003Cstrong\\u003E\\u201c\\u00bfqu\\u00e9 debemos cambiar?\\u201d\\u003C\/strong\\u003E, sino tambi\\u00e9n a \\u003Cstrong\\u003E\\u201c\\u00bfpor qu\\u00e9 se tom\\u00f3 esta decisi\\u00f3n y con qu\\u00e9 evidencia?\\u201d\\u003C\/strong\\u003E Sin trazabilidad, la auditabilidad se debilita. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E4. La automatizaci\\u00f3n multiplica el riesgo de desviaci\\u00f3n a\\u003C\/strong\\u003E\\u003Cstrong\\u003E gran\\u003C\/strong\\u003E\\u003Cstrong\\u003E escala\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl error humano suele ser localizado. El error automatizado se replica instant\\u00e1neamente en campa\\u00f1as, p\\u00e1ginas y mercados. A medida que la IA gana autonom\\u00eda \\u2014mediante agentes, cadenas de acciones y publicaci\\u00f3n autom\\u00e1tica\\u2014 se vuelven esenciales los l\\u00edmites, permisos, aprobaciones y mecanismos de reversi\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E5. La fragmentaci\\u00f3n de canales complica el control\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl customer journey abarca ahora paid media, org\\u00e1nico, local, contenidos y experiencias de b\\u00fasqueda impulsadas por IA. Optimizar un silo de forma aislada puede deteriorar el rendimiento global. Sin coordinaci\\u00f3n omnicanal, las mejoras en un \\u00e1rea pueden generar inestabilidad en otra. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EEl impacto en el rendimiento: cuando la falta de control se vuelve costosa\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEstos riesgos no est\\u00e1n al margen del rendimiento. \\u003Cstrong\\u003ELo redefinen\\u003C\/strong\\u003E. Cuando los sistemas impulsados por IA operan sin gobernanza clara, las consecuencias aparecen directamente en la eficiencia, la estabilidad y los resultados de negocio. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E1. P\\u00e9rdida de consistencia y eficacia\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESi los mensajes var\\u00edan entre canales, las promesas divergen o la informaci\\u00f3n local \\u2014como horarios o servicios\\u2014 es inconsistente, la marca pierde credibilidad. El resultado es previsible: menor CTR, tasas de conversi\\u00f3n m\\u00e1s bajas, mayor fricci\\u00f3n en el customer journey y m\\u00e1s presi\\u00f3n sobre los equipos de atenci\\u00f3n al cliente. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E2. Sobreoptimizaci\\u00f3n local, infraoptimizaci\\u00f3n global\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA puede mejorar KPIs visibles \\u2014como reducir el CPA\\u2014 mientras deteriora m\\u00e9tricas de negocio m\\u00e1s amplias como la calidad del lead, la rentabilidad, la retenci\\u00f3n o el lifetime value. Sin coordinaci\\u00f3n entre CRM, anal\\u00edtica, paid media, SEO y SEO Local, los equipos optimizan lo que ven, no necesariamente lo que genera valor para el negocio. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E3. Mayor volatilidad y diagn\\u00f3sticos m\\u00e1s lentos\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA medida que aumenta la automatizaci\\u00f3n, tambi\\u00e9n lo hace la complejidad del sistema. Cuando caen el tr\\u00e1fico, las conversiones o la visibilidad, las causas pueden estar en el tracking, la atribuci\\u00f3n, los competidores, el inventario, las creatividades o los cambios en el funcionamiento de las plataformas. Cuanto m\\u00e1s interconectado est\\u00e1 el sistema, m\\u00e1s dif\\u00edcil es identificar el problema. Y un diagn\\u00f3stico lento \\u003Cstrong\\u003Emultiplica la p\\u00e9rdida de rendimiento\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E4. Riesgos reputacionales y legales\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EErrores en claims, moderaci\\u00f3n, segmentaci\\u00f3n o cumplimiento no se quedan \\u00fanicamente marketing. Pueden escalar hacia da\\u00f1os reputacionales, conflictos con partners, escrutinio regulatorio o incluso acciones legales. Estos riesgos no se compensan con mejoras de optimizaci\\u00f3n a corto plazo. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ELa respuesta: \\u003C\/strong\\u003E\\u003Cstrong\\u003Ede la ejecuci\\u00f3n de tareas a la \\u003C\/strong\\u003E\\u003Cstrong\\u003Egesti\\u00f3n\\u003C\/strong\\u003E\\u003Cstrong\\u003E\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUna vez ya est\\u00e1n claros los riesgos, la pregunta no es solo c\\u00f3mo usar IA, sino \\u003Cstrong\\u003Ec\\u00f3mo aplicarla sin perder el control\\u003C\/strong\\u003E. Aqu\\u00ed es donde el cambio de la ejecuci\\u00f3n a la gesti\\u00f3nse convierte en la clave. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EEjecuci\\u00f3n\\u003C\/strong\\u003E: Los equipos producen y optimizan. La IA acelera la producci\\u00f3n, pero el sistema sigue dependiendo en gran medida del trabajo humano y de controles reactivos. El rendimiento puede ser bueno, pero fr\\u00e1gil. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EGesti\\u00f3n\\u003C\/strong\\u003E: El propio sistema est\\u00e1 dise\\u00f1ado para que tenga presente y controle una serie de variables. La detecci\\u00f3n, el diagn\\u00f3stico, las recomendaciones, su validaci\\u00f3n, implementaci\\u00f3n y medici\\u00f3n del impacto se estructuran en flujos de trabajo gobernados. De esta forma es posible lograr que el rendimiento se vuelva replicable, explicable y controlable. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ELos 5 principios \\u003C\/strong\\u003E\\u003Cstrong\\u003Epara gestionar la IA en marketing\\u003C\/strong\\u003E\\u003Cstrong\\u003E\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos principios para la gesti\\u00f3n no son te\\u00f3ricos. Est\\u00e1n basados en cinco principios pr\\u00e1cticos. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EGobernanza clara\\u003C\/strong\\u003E: Definir qui\\u00e9n puede generar, publicar, editar o asignar presupuesto, y bajo qu\\u00e9 l\\u00edmites y reglas de escalado. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ETrazabilidad\\u003C\/strong\\u003E: Registrar prompts, fuentes, versiones, decisiones y aprobaciones para garantizar auditabilidad y aprendizaje. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EControl de calidad sistem\\u00e1tico\\u003C\/strong\\u003E: Aplicar reglas estructuradas, frameworks de test y mecanismos de scoring antes de activar cambios. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EHuman-in-the-loop seg\\u00fan el nivel de riesgo\\u003C\/strong\\u003E: Las acciones de bajo riesgo pueden automatizarse, pero las decisiones sensibles para marca, presupuesto o cumplimiento requieren validaci\\u00f3n humana. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ECiclos de aprendizaje continuos\\u003C\/strong\\u003E: Medir el impacto real en el negocio y retroalimentar el sistema para evitar desviaciones. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EC\\u00f3mo funciona\\u003C\/strong\\u003E\\u003Cstrong\\u003En estos\\u003C\/strong\\u003E\\u003Cstrong\\u003E flujo\\u003C\/strong\\u003E\\u003Cstrong\\u003Es\\u003C\/strong\\u003E\\u003Cstrong\\u003E de trabajo \\u003C\/strong\\u003E\\u003Cstrong\\u003E\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ETomemos un caso simple: ca\\u00edda de conversiones. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list {\\u0022ordered\\u0022:true} --\\u003E\\u003Col class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EUna capa de detecci\\u00f3n identifica anomal\\u00edas en conversiones, CPA, ROAS o tr\\u00e1fico cualificado. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ESe activan diagn\\u00f3sticos espec\\u00edficos en paid media, SEO, local, tracking, creatividades y se\\u00f1ales competitivas. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELas recomendaciones se priorizan seg\\u00fan impacto esperado y riesgo. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELos ajustes de bajo riesgo pueden automatizarse dentro de l\\u00edmites predefinidos. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELos cambios de alto riesgo \\u2014como grandes ajustes de presupuesto, claims clave o modificaciones de tracking\\u2014 requieren validaci\\u00f3n. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl impacto se mide, se documenta y se integra en el sistema. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ol\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa orquestaci\\u00f3n responde a una pregunta empresarial fundamental: \\u003Cstrong\\u003ERecomendaciones para el incremento de la inversi\\u00f3n, partidas que se puedan ajustar y por qu\\u00e9, todo ello sin afectar al rendimiento\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EQu\\u00e9 aporta DAC a la \\u003C\/strong\\u003E\\u003Cstrong\\u003Egesti\\u00f3n\\u003C\/strong\\u003E\\u003Cstrong\\u003E \\u003C\/strong\\u003E\\u003Cstrong\\u003Ede IA\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn este contexto, las soluciones de IA no son simples herramientas de generaci\\u00f3n. Son \\u003Cstrong\\u003Eestructuras y flujos de gobernanza\\u003C\/strong\\u003E que funcionan a modo de capas de trazabilidad, se\\u00f1ales unificadas que conectan las decisiones con evidencias. As\\u00ed es como abordamos la IA en DAC. No como automatizaci\\u00f3n por s\\u00ed misma, sino como un sistema dise\\u00f1ado para un \\u003Cstrong\\u003Erendimiento controlado y escalable\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto se apoya de forma natural en nuestro modelo \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/nuestro-trabajo\/nuestro-enfoque\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E\\u003Cstrong\\u003EBrand to Local\\u003C\/strong\\u003E\\u003C\/a\\u003E, donde las marcas operan en m\\u00faltiples mercados, canales y ubicaciones, y donde el rendimiento debe mejorar sin sacrificar consistencia ni cumplimiento. La coordinaci\\u00f3n lo hace posible. En la pr\\u00e1ctica, esto significa: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EIRIS,\\u003C\/strong\\u003E nuestra tecnolog\\u00eda impulsada por IA, que estructura los flujos de trabajo, sincroniza la toma de decisiones y permite una verdadera l\\u00f3gica de control, no solo reporting. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ETotalSERP\\u003C\/strong\\u003E, plataforma tecnol\\u00f3gica que tiene como objetivo gestionar el search como un ecosistema unificado (paid, org\\u00e1nico y local) y coordina la inversi\\u00f3n en un entorno de resultados cada vez m\\u00e1s fragmentado. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ECapacidades de activaci\\u00f3n\\u003C\/strong\\u003E a escala en contenidos, local, paid y creatividades, gobernadas por controles de calidad, salvaguardas de cumplimiento y ciclos continuos de aprendizaje. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn un entorno que evoluciona r\\u00e1pidamente, la ventaja competitiva ya no est\\u00e1 en generar m\\u00e1s, sino en \\u003Cstrong\\u003Edirigir mejor ese proceso.\\u003C\/strong\\u003E Por eso, las marcas que ganar\\u00e1n no ser\\u00e1n las que automaticen m\\u00e1s r\\u00e1pido, sino las que construyan sistemas de IA\\u003Cstrong\\u003E explicables, gobernados y responsables\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsa es la diferencia entre ejecutar tareas y dise\\u00f1ar sistemas que funcionan. Y es lo que obtienes cuando trabajas con DAC. \\u00a1Hablemos! \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"12 de marzo de 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Execution-to-Orchestration-875x438-Blog1.jpg\",\"post\":{\"ID\":159889,\"post_author\":\"149\",\"post_date\":\"2026-03-12 11:53:58\",\"post_date_gmt\":\"2026-03-12 16:53:58\",\"post_title\":\"M\\u00e1s all\\u00e1 de la ejecuci\\u00f3n: C\\u00f3mo aprovechar la IA generativa\\u00a0sin perder el control\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"ia-generativa-marketing-control\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-03-12 11:54:04\",\"post_modified_gmt\":\"2026-03-12 16:54:04\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":161369,\"title\":\"El metro cuadrado m\\u00e1s importante de tu gimnasio es digital\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/el-metro-cuadrado-mas-importante-de-tu-gimnasio-es-digital\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Estrategia\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn Norteam\\u00e9rica, y especialmente en mercados metropolitanos altamente competitivos, el crecimiento en fitness ocurre cada vez m\\u00e1s en un \\u00fanico lugar: la p\\u00e1gina de resultados del buscador (SERP). \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ECuando alguien busca \\u201cmejor gimnasio cerca de m\\u00ed\\u201d, \\u201cestudio de Pilates en Austin\\u201d o una marca concreta en Los \\u00c1ngeles, no est\\u00e1 explorando sin intenci\\u00f3n. Est\\u00e1 evaluando opciones y prepar\\u00e1ndose para decidir\\u2014y estos momentos de alta intenci\\u00f3n ocurren en segundos. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELo que determina la decisi\\u00f3n no es una \\u00fanica posici\\u00f3n, sino la p\\u00e1gina completa de resultados, donde anuncios de pago, Google Maps, rese\\u00f1as, resultados org\\u00e1nicos, v\\u00eddeo, plataformas agregadoras, paneles de conocimiento y, cada vez m\\u00e1s, res\\u00famenes generados por IA aparecen juntos. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAqu\\u00ed es donde una soluci\\u00f3n completa como \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/plataformas-tecnologicas\/totalserp\/\\u0022\\u003ETotalSERP\\u003C\/a\\u003E resulta clave para coordinar la gesti\\u00f3n y optimizaci\\u00f3n de cada capa relevante de la SERP. Va m\\u00e1s all\\u00e1 del enfoque por canal y se centra en construir el entorno de b\\u00fasqueda en su conjunto. Esto es especialmente relevante en fitness, donde la proximidad y la reputaci\\u00f3n determinan la elecci\\u00f3n\\u2014y una visibilidad fragmentada genera un crecimiento fragmentado. Ve\\u00e1moslo en detalle. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003EQu\\u00e9 incluye una SERP moderna en fitness\\u003C\/strong\\u003E \\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUna b\\u00fasqueda de alta intenci\\u00f3n como \\u201cgimnasio cerca de m\\u00ed en Dallas\\u201d o \\u201cmejor estudio de Pilates en Boston\\u201d puede mostrar: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAnuncios de b\\u00fasqueda, de marca y gen\\u00e9ricos \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl Local Pack y Google Maps \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EP\\u00e1ginas org\\u00e1nicas de ubicaci\\u00f3n y servicios \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPlataformas de rese\\u00f1as como Yelp o ClassPass \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPanel de conocimiento de marca \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EM\\u00f3dulos de \\u201cOtras preguntas de los usuarios\\u201d \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECarruseles de v\\u00eddeo de YouTube \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ERes\\u00famenes con IA de las mejores opciones \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos usuarios analizan la p\\u00e1gina en su conjunto y generan una impresi\\u00f3n r\\u00e1pidamente. Un gimnasio con buenos anuncios pero malas rese\\u00f1as causar\\u00e1 una percepci\\u00f3n inconsistente. Una marca con buen SEO pero malas im\\u00e1genes en Maps puede parecer desactualizada. Un estudio con buen contenido en v\\u00eddeo puede destacar incluso con menor posicionamiento org\\u00e1nico. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ETotalSERP parte de que estos elementos interact\\u00faan, y que el rendimiento mejora cuando se refuerzan entre s\\u00ed. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003ECapa 1: Local Pack y Google Maps\\u003C\/strong\\u003E \\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn la mayor\\u00eda de ciudades norteamericanas, el Local Pack es el principal espacio de comparaci\\u00f3n para marcas fitness. Valoraciones, n\\u00famero de rese\\u00f1as, fotos, servicios y proximidad aparecen al instante. Para muchos usuarios, es el primer filtro. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa fotograf\\u00eda es clave, pero suele estar poco gestionada. Cuando las marcas dependen solo de im\\u00e1genes subidas por usuarios, los visuales no reflejan bien el espacio. Fotos oscuras o de equipamiento antiguo pueden da\\u00f1ar el posicionamiento premium. En cambio, im\\u00e1genes profesionales y espec\\u00edficas por ubicaci\\u00f3n influyen directamente en la percepci\\u00f3n antes del clic. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas rese\\u00f1as requieren una estrategia activa. La mayor\\u00eda de socios satisfechos en ciudades como Atlanta o Phoenix no dejan opiniones si no se les solicita. Sin volumen constante, las valoraciones tienden a reflejar experiencias negativas aisladas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl contenido de las rese\\u00f1as tambi\\u00e9n aporta insight operativo. Comentarios sobre limpieza, mantenimiento o atenci\\u00f3n del personal ayudan a los equipos centrales a evaluar el rendimiento por centro. As\\u00ed, \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/optimizacion-de-localizacion\/gestion-de-la-reputacion\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Elas rese\\u00f1as son activos de marketing y se\\u00f1ales operativas\\u003C\/a\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn mercados suburbanos en crecimiento, como \\u00e1reas cercanas a Nashville o Denver, b\\u00fasquedas como \\u201cnuevo gimnasio cerca de m\\u00ed\\u201d pueden dispararse. Las marcas que coordinan Maps, paid media y p\\u00e1ginas optimizadas antes de abrir captan demanda temprana de forma desproporcionada. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl reto clave es la consistencia. Los franquiciados pueden subir fotos por su cuenta, responder rese\\u00f1as con distintos tonos o usar categor\\u00edas incorrectas. Sin est\\u00e1ndares centralizados, la marca se percibe de forma desigual.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003ECapa 2: Paid search\\u003C\/strong\\u003E \\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl paid search ocupa las posiciones m\\u00e1s visibles de la SERP. Para marcas fitness, protege la demanda de marca y capta nueva cuota de mercado. En mercados densos como Nueva York, Miami o Los \\u00c1ngeles, es habitual pujar por t\\u00e9rminos. Sin campa\\u00f1as de defensa, el tr\\u00e1fico de alta intenci\\u00f3n puede desviarse en la fase final. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas b\\u00fasquedas gen\\u00e9ricas como \\u201cmejor gimnasio en Seattle\\u201d o \\u201centrenador personal cerca de m\\u00ed\\u201d son oportunidades de crecimiento, pero dependen de la relevancia local. Una oferta que funciona en suburbios puede no encajar en zonas premium urbanas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDentro de TotalSERP, \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/medios-de-pago\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Eel mensaje de paid debe alinearse con el resto de la SERP\\u003C\/a\\u003E. Si un anuncio promete una experiencia premium, debe estar respaldado por buenas rese\\u00f1as en Maps y contenido org\\u00e1nico coherente. En caso contrario producir\\u00e1 cierta desconfianza. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003ECapa 3: Arquitectura org\\u00e1nica\\u003C\/strong\\u003E \\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl SEO aporta profundidad y validaci\\u00f3n. P\\u00e1ginas locales, clases, precios y FAQs ayudan a evaluar la propuesta. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMuchas marcas fitness multiubicaci\\u00f3n usan plantillas para todas las p\\u00e1ginas. Aunque eficiente, esto no refleja el contexto local. Un centro en Scottsdale no deber\\u00eda parecer igual que uno en Brooklyn, porque cambian perfiles, competencia y expectativas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl reto es equilibrar consistencia y adaptaci\\u00f3n local. El posicionamiento de marca debe ser uniforme, \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/optimizacion-de-la-busqueda\/local-seo\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Epero las p\\u00e1ginas deben reflejar el entorno\\u003C\/a\\u003E, servicios diferenciales, testimonios y comunidad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl contenido estructurado tambi\\u00e9n influye en funcionalidades SERP como sitelinks, FAQs y res\\u00famenes con IA. Una estructura clara aumenta la visibilidad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003ECapa 4: Rese\\u00f1as y plataformas externas\\u003C\/strong\\u003E \\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPlataformas como Yelp o ClassPass suelen posicionar en primera p\\u00e1gina. Las marcas no las controlan, pero influyen en la percepci\\u00f3n. Un usuario comparando gimnasios en San Diego revisar\\u00e1 varias fuentes antes de visitar la web oficial. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/optimizacion-de-localizacion\/gestion-de-presencia-local\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003EMonitorizar y mantener consistencia en estos entornos\\u003C\/a\\u003E es clave para controlar la visibilidad global. Ignorarlos deja huecos visibles. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003ECapa 5: V\\u00eddeo y presencia visual\\u003C\/strong\\u003E \\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl fitness es visual. Los usuarios quieren ver instalaciones, equipamiento y ambiente. Por eso, los v\\u00eddeos de YouTube aparecen frecuentemente en b\\u00fasquedas fitness, sobre todo de marca. Tours, entrenadores y clases ocupan m\\u00e1s espacio en la SERP. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn mercados competitivos como Chicago o Austin, esta presencia visual marca la diferencia. Adem\\u00e1s, el v\\u00eddeo corto se indexa cada vez m\\u00e1s en buscadores, ampliando la visibilidad. Las \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/creativos\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Emarcas que invierten en contenido visual\\u003C\/a\\u003E refuerzan credibilidad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003E\\u003Cstrong\\u003ECapa 6: IA y nuevas funcionalidades\\u003C\/strong\\u003E\\u003C\/strong\\u003E\\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos AI Overviews est\\u00e1n transformando la experiencia de b\\u00fasqueda en EE. UU. y otros mercados. Para ciertas b\\u00fasquedas, generan res\\u00famenes con gimnasios mejor valorados, servicios y precios. Las \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/optimizacion-de-la-busqueda\/optimizacion-para-motores-de-busqueda\/auditoria-seo\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Emarcas con contenido estructurado y fiable\\u003C\/a\\u003E tienen m\\u00e1s probabilidades de aparecer correctamente. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos m\\u00f3dulos de preguntas (\\u201cOtras preguntas\\u201d) abordan temas como contratos o cancelaciones. Responderlos en el contenido mejora la visibilidad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ETotalSERP est\\u00e1 dise\\u00f1ado para anticipar estas evoluciones y adaptar estrategia y contenido. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EEscalar marcas fitness con control de la SERP\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara marcas multiubicaci\\u00f3n, el reto no es solo la visibilidad, sino la consistencia. Una marca en Nueva York, Dallas y Phoenix no puede parecer fragmentada en buscadores, pero una estrategia r\\u00edgida tampoco refleja lo local. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EGanar en buscadores requiere ambas cosas: est\\u00e1ndares nacionales claros en posicionamiento, im\\u00e1genes, rese\\u00f1as y paid media, y ejecuci\\u00f3n local adaptada. Sin control, hay incoherencia. Sin flexibilidad, se pierde relevancia. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa b\\u00fasqueda ya no es solo un canal de captaci\\u00f3n, sino el principal entorno de decisi\\u00f3n. TotalSERP redefine el crecimiento como la capacidad de coordinar paid, local, SEO, rese\\u00f1as, v\\u00eddeo e IA en una presencia coherente. Para marcas fitness, controlar este entorno es una ventaja competitiva clara. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn DAC ayudamos a marcas multiubicaci\\u00f3n a pasar de gestionar canales a controlar su presencia en buscadores. Si quieres entender c\\u00f3mo aparece tu marca y d\\u00f3nde hay oportunidades de crecimiento, podemos ayudarte. Hablemos. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"05 de marzo de 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/FitnessIndustry-875x438-Blog1-1.jpg\",\"post\":{\"ID\":161369,\"post_author\":\"61\",\"post_date\":\"2026-03-05 12:02:36\",\"post_date_gmt\":\"2026-03-05 17:02:36\",\"post_title\":\"El metro cuadrado m\\u00e1s importante de tu gimnasio es digital\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"el-metro-cuadrado-mas-importante-de-tu-gimnasio-es-digital\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-05-01 05:24:03\",\"post_modified_gmt\":\"2026-05-01 10:24:03\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/blog\/none\/the-most-important-square-foot-in-your-gym-is-digital\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":158790,\"title\":\"ChatGPT\\u00a0Ads\\u00a0ya son una realidad: oportunidad, interrogantes y qu\\u00e9 deben hacer ahora las marcas\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/chatgpt-ads-lo-que-las-marcas-deben-saber\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELlev\\u00e1bamos semanas siguiendo la evoluci\\u00f3n del los Ads en ChatGPT, pero ahora ya es oficial: \\u003Ca href=\\u0022https:\/\/searchengineland.com\/openai-starts-testing-chatgpt-ads-468593\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E\\u003Cstrong\\u003Ela publicidad en ChatGPT \\u003C\/strong\\u003E\\u003Cstrong\\u003Eest\\u00e1 aqu\\u00ed\\u003C\/strong\\u003E\\u003C\/a\\u003E. Aunque se trata todav\\u00eda de un primer roll-out, la direcci\\u00f3n empieza a ser m\\u00e1s clara. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EOpenAI ha comenzado a testear anuncios directamente dentro de ChatGPT, con los primeros ejemplos en vivo apareciendo el martes 10 de febrero de 2026. Los mensajes patrocinados se integran en el flujo de la conversaci\\u00f3n y se alinean con aquello que los usuarios est\\u00e1n consultando en tiempo real. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:158793,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-34.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-158793\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph {\\u0022align\\u0022:\\u0022center\\u0022} --\\u003E\\u003Cp class=\\u0022has-text-align-center\\u0022\\u003E\\u003Cem\\u003EFuente: \\u003C\/em\\u003E\\u003Ca href=\\u0022https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E\\u003Cem\\u003EOpenAI\\u003C\/em\\u003E\\u003C\/a\\u003E\\u003Cem\\u003E\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ENo se trata de una campa\\u00f1a de display tradicional ni de search al uso. Es publicidad dentro de un entorno en el que los usuarios ya conf\\u00edan para pensar, tomar decisiones y resolver problemas. Y eso convierte este momento en algo tan estimulante como estrat\\u00e9gico. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00daltimas actualizaciones (10 de febrero de 2026)\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EChatGPT Ads ya est\\u00e1n activos para usuarios adultos registrados en EE. UU. en las versiones Free y Go de ChatGPT. Aparecen claramente identificados como \\u201cpatrocinados\\u201d y se sit\\u00faan debajo de la respuesta del modelo, no dentro de la propia respuesta. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EOpenAI ha sido expl\\u00edcito: la publicidad no influye en c\\u00f3mo responde ChatGPT. El targeting es principalmente conversacional, es decir, los anuncios se activan en funci\\u00f3n de lo que el usuario est\\u00e1 consultando en tiempo real, apoy\\u00e1ndose en se\\u00f1ales contextuales limitadas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EOtra actualizaci\\u00f3n confirma que el usuario mantiene el control del entorno, aunque con ciertos matices. Puede desactivar la personalizaci\\u00f3n, limitar anuncios, descartarlos con feedback o eliminar los datos publicitarios. Sin embargo, los usuarios Free que restrinjan los anuncios podr\\u00edan ver reducido el acceso a ciertas funcionalidades, salvo que actualicen a una versi\\u00f3n de pago. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:158791,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-34.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-158791\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph {\\u0022align\\u0022:\\u0022center\\u0022} --\\u003E\\u003Cp class=\\u0022has-text-align-center\\u0022\\u003E\\u003Cem\\u003EFuente: \\u003C\/em\\u003E\\u003Ca href=\\u0022https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E\\u003Cem\\u003EOpenAI\\u003C\/em\\u003E\\u003C\/a\\u003E\\u003Cem\\u003E\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara los anunciantes, el acceso sigue siendo restringido. No existe lista de espera oficial: OpenAI est\\u00e1 contactando directamente con grandes marcas. Las primeras pruebas exigen una inversi\\u00f3n m\\u00ednima aproximada de 200.000 d\\u00f3lares y un CPM en torno a los 60 d\\u00f3lares. El enfoque es premium y orientado a obtener aprendizajes antes de escalar. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPor qu\\u00e9 las marcas \\u003C\/strong\\u003E\\u003Cstrong\\u003Edeben estar\\u003C\/strong\\u003E\\u003Cstrong\\u003E \\u003C\/strong\\u003E\\u003Cstrong\\u003Eatentas (y por qu\\u00e9 la cautela es clave)\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl atractivo es evidente. La IA conversacional ofrece relevancia en el momento exacto de intenci\\u00f3n, algo que el marketing lleva a\\u00f1os persiguiendo. Bien ejecutada, la publicidad en este entorno puede percibirse como una aportaci\\u00f3n de valor y no como una interrupci\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAl mismo tiempo, la prudencia es l\\u00f3gica y saludable. Existen varios factores que hacen de este canal un entorno que exige an\\u00e1lisis estrat\\u00e9gico: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EMomentos de alta intenci\\u00f3n, expectativas elevadas\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos usuarios acuden a ChatGPT esperando respuestas \\u00fatiles y fiables. El list\\u00f3n para las marcas es alto: los anuncios deben enriquecer la experiencia, no entorpecerla. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EConfianza y brand safety como prioridad\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa credibilidad es estructural en la IA conversacional. Cualquier activaci\\u00f3n de marca debe estar alineada con el tono, la precisi\\u00f3n y la utilidad que los usuarios ya asocian con la plataforma. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EMedici\\u00f3n y optimizaci\\u00f3n a\\u00fan limitadas\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl reporting inicial es principalmente basado en impresiones, sin la profundidad de m\\u00e9tricas de performance que los equipos suelen necesitar para evaluar impacto y optimizar inversi\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EContexto premium, escala limitada\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ECon altos m\\u00ednimos de inversi\\u00f3n y acceso restringido, estamos ante un entorno de testeo estrat\\u00e9gico m\\u00e1s que ante un canal preparado para una activaci\\u00f3n masiva. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPor ahora, las marcas que exploren ChatGPT Ads deben sentirse c\\u00f3modas testando en un entorno premium de alta intenci\\u00f3n, asumiendo que la escala, la capacidad de optimizaci\\u00f3n y los insights evolucionar\\u00e1n con el tiempo. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ELa perspectiva de DAC sobre ChatGPT Ads\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDesde DAC, vemos ChatGPT Ads como una se\\u00f1al clara hacia d\\u00f3nde se dirige el discovery digital. La conversaci\\u00f3n se est\\u00e1 convirtiendo en un nuevo punto de entrada al funnel, como ya hemos observado con la expansi\\u00f3n del ecosistema LLM y la transformaci\\u00f3n constante del entorno Google. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas marcas que entiendan la necesidad de adaptarse y evolucionar su mindset estar\\u00e1n mejor posicionadas cuando este espacio madure. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn este contexto, avanzar con criterio es m\\u00e1s importante que avanzar r\\u00e1pido. Aunque la tentaci\\u00f3n de ser first mover es comprensible, el equilibrio entre agilidad y estrategia es fundamental. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn DAC mantenemos una colaboraci\\u00f3n activa con OpenAI y recibimos actualizaciones peri\\u00f3dicas directamente de sus equipos como partner estrat\\u00e9gico de alto inter\\u00e9s. Esto nos permite tener una visi\\u00f3n cercana sobre la evoluci\\u00f3n de la plataforma y anticipar pr\\u00f3ximos desarrollos a medida que se ampl\\u00ede el acceso. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EQu\\u00e9 significa esto para las marcas hoy\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara las marcas que est\\u00e9n considerando testear publicidad en IA conversacional, es momento de pasar de la curiosidad a la planificaci\\u00f3n. Aunque una activaci\\u00f3n a gran escala no sea inmediata, comprender c\\u00f3mo funciona la publicidad en entornos como ChatGPT ser\\u00e1 clave en los pr\\u00f3ximos meses. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPor eso, en el \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/descubre\/series\/the-media-forward-series\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Emedia playbook de DAC\\u003C\/a\\u003E, la optimizaci\\u00f3n y el testeo en entornos LLM\/IA ya forman parte estrat\\u00e9gica de la planificaci\\u00f3n para garantizar resultados en un ecosistema en constante cambio. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn DAC ya estamos ayudando a nuestros clientes a: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEvaluar su nivel de preparaci\\u00f3n \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EIdentificar los casos de uso adecuados \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EDise\\u00f1ar estrategias de test \\u0026 learn estructuradas \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEquilibrar innovaci\\u00f3n, confianza, brand safety y medici\\u00f3n \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESi est\\u00e1s valorando si ChatGPT Ads encaja en tu estrategia de marca, ahora es el momento adecuado para iniciar esa conversaci\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"23 de febrero de 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ChatGPT-ads-are-official-875x438-Blog1.jpg\",\"post\":{\"ID\":158790,\"post_author\":\"62\",\"post_date\":\"2026-02-23 16:03:33\",\"post_date_gmt\":\"2026-02-23 21:03:33\",\"post_title\":\"ChatGPT\\u00a0Ads\\u00a0ya son una realidad: oportunidad, interrogantes y qu\\u00e9 deben hacer ahora las marcas\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"chatgpt-ads-lo-que-las-marcas-deben-saber\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-02-23 16:03:38\",\"post_modified_gmt\":\"2026-02-23 21:03:38\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":157005,\"title\":\"Lo que las marcas\\u00a0con m\\u00faltiples puntos de\\u00a0venta f\\u00edsicos\\u00a0deben saber sobre los Local\\u00a0Service\\u00a0Ads\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/que-deben-saber-las-marcas-multilocales-sobre-local-service-ads\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"B\\u00fasqueda local\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas b\\u00fasquedas locales han cambiado de forma radical en los \\u00faltimos a\\u00f1os. Los resultados org\\u00e1nicos han ido perdiendo visibilidad en la p\\u00e1gina de resultados, las respuestas impulsadas por IA est\\u00e1n transformando la manera en la que los usuarios eval\\u00faan sus opciones y, cada vez m\\u00e1s, los usuarios esperan soluciones inmediatas, \\u00fatiles y pr\\u00f3ximas a su ubicaci\\u00f3n cuando realizan una b\\u00fasqueda. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara las marcas de servicios con m\\u00faltiples puntos de venta f\\u00edsicos, \\u003Cstrong\\u003Eser relevantes en los momentos en los que los clientes est\\u00e1n preparados para realizar una compra resulta vital\\u003C\/strong\\u003E. Los Local Service Ads (LSA) son clave en este tipo de escenarios: ofrecen visibilidad premium, leads de alta intenci\\u00f3n y se\\u00f1ales de confianza integradas. Sin embargo, aunque a simple vista puedan parecer un formato sencillo, \\u003Cstrong\\u003Eescalar los LSAs de forma eficaz en decenas o cientos de ubicaciones implica una complejidad operativa y estrat\\u00e9gica real\\u003C\/strong\\u003E. Entender c\\u00f3mo funcionan \\u2014y c\\u00f3mo encajan dentro de una estrategia local m\\u00e1s amplia\\u2014 es clave antes de apostar fuerte por ellos. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00bfQu\\u00e9 son los Local Service Ads y por qu\\u00e9 aparecen los primeros en los resultados de b\\u00fasqueda?\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos \\u003Cstrong\\u003ELocal Service Ads\\u003C\/strong\\u003E son el formato de anuncios de Google basado en \\u003Cstrong\\u003Epago por lead\\u003C\/strong\\u003E para empresas de servicios. Cuando est\\u00e1n disponibles, aparecen en la parte m\\u00e1s alta de la p\\u00e1gina de resultados (SERP), por encima de los resultados org\\u00e1nicos y de la mayor\\u00eda de los anuncios de b\\u00fasqueda tradicionales, y ofrecen al usuario una v\\u00eda directa para llamar, enviar un mensaje o reservar un servicio. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELo que diferencia a los LSAs es la combinaci\\u00f3n de \\u003Cstrong\\u003Eposici\\u00f3n y confianza\\u003C\/strong\\u003E. Cada anunciante verificado muestra el distintivo de \\u003Cstrong\\u003EGoogle Verified\\u003C\/strong\\u003E, junto con valoraciones y rese\\u00f1as, lo que ayuda a los usuarios a decidir r\\u00e1pidamente qu\\u00e9 proveedor les resulta m\\u00e1s fiable. En b\\u00fasquedas de alta intenci\\u00f3n como \\u003Cem\\u003E\\u201cfontanero urgente cerca de m\\u00ed\\u201d\\u003C\/em\\u003E o \\u003Cem\\u003E\\u201cservicio de limpieza a domicilio\\u201d\\u003C\/em\\u003E, este posicionamiento suele capturar la demanda antes de que el usuario llegue siquiera a hacer scroll. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:157006,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-22.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-157006\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEste nivel de visibilidad puede ser extremadamente valioso para las compa\\u00f1\\u00edas \\u201cmultilocales\\u201d, pero tambi\\u00e9n implica que \\u003Cstrong\\u003Ela competencia es alta, el espacio es limitado y el rendimiento no depende \\u00fanicamente de la puja\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E\\u00bfC\\u00f3mo funcionan los Local Service Ads para las empresas de servicios? \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara activar LSAs, las empresas deben solicitar el acceso y completar el \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/por-que-el-proceso-de-verificacion-con-video-de-google-es-un-gran-inconveniente-para-las-empresas-legitimas\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E\\u003Cstrong\\u003Eproceso de verificaci\\u00f3n de Google\\u003C\/strong\\u003E\\u003C\/a\\u003E, que puede incluir comprobaciones de antecedentes, validaci\\u00f3n de licencias y revisi\\u00f3n de seguros. Una vez aprobadas, las marcas no pagan por clic, sino por \\u003Cstrong\\u003Eleads cualificados\\u003C\/strong\\u003E, normalmente llamadas telef\\u00f3nicas o un mensaje iniciado directamente desde el anuncio. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EGoogle clasifica los LSAs teniendo en cuenta m\\u00faltiples factores, entre ellos: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl rendimiento de la cuenta \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELa rapidez de respuesta a los leads \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELas valoraciones y rese\\u00f1as \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELa proximidad al usuario que realiza la b\\u00fasqueda \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELa disponibilidad de presupuesto \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA diferencia del \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/medios-de-pago\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Epaid search tradicional\\u003C\/a\\u003E, el control sobre keywords y creatividades es limitado. En su lugar, Google optimiza el formato en funci\\u00f3n de se\\u00f1ales que interpreta como indicadores de \\u003Cstrong\\u003Econfianza y utilidad\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos leads se gestionan desde el \\u003Cstrong\\u003Epanel de Local Services de Google\\u003C\/strong\\u003E, donde las empresas pueden revisarlos, responderlos y valorarlos. Este sistema genera un \\u003Cstrong\\u003Ebucle de retroalimentaci\\u00f3n\\u003C\/strong\\u003E que impacta directamente en la visibilidad futura, haciendo que la \\u003Cstrong\\u003Eoperativa y la capacidad de respuesta\\u003C\/strong\\u003E sean tan importantes como la inversi\\u00f3n en medios. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPor qu\\u00e9 los Local Service Ads est\\u00e1n ganando peso en la b\\u00fasqueda local \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos LSAs no son una prueba puntual. Su creciente protagonismo responde a varias tendencias convergentes.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:157013,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-23.png\\u0022 alt=\\u0022\\u0022 class=\\u0022wp-image-157013\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn primer lugar, el comportamiento del usuario sigue evolucionando hacia experiencias \\u003Cstrong\\u003Em\\u00e1s inmediatas y orientadas a la acci\\u00f3n\\u003C\/strong\\u003E. Cada vez se priorizan m\\u00e1s las llamadas o reservas con un solo clic frente a la navegaci\\u00f3n por m\\u00faltiples webs, especialmente en m\\u00f3vil. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn segundo lugar, Google ha ampliado e impulsado de forma constante el producto de LSAs, incorporando funcionalidades de reserva, endureciendo los requisitos de verificaci\\u00f3n y extendiendo el formato a m\\u00e1s categor\\u00edas y pa\\u00edses. Esta inversi\\u00f3n apunta claramente a una apuesta a largo plazo. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn tercer lugar, los \\u003Cstrong\\u003Eindicadores de confianza\\u003C\/strong\\u003E, actualmente son m\\u00e1s s relevantes que nunca. El distintivo de Google Verified y la visibilidad de las rese\\u00f1as aportan seguridad en los nuevos clientes y generalmente sirven para mejorar las tasas de conversi\\u00f3n en comparaci\\u00f3n con los anuncios de texto tradicionales. Por \\u00faltimo, los cambios m\\u00e1s amplios en la plataforma -como procesos de verificaci\\u00f3n m\\u00e1s estrictos en Google Business Profile y la evoluci\\u00f3n de las pol\\u00edticas locales- han convertido a los LSAs en un canal m\\u00e1s controlado, pero tambi\\u00e9n de \\u003Cstrong\\u003Emayor calidad para la captaci\\u00f3n de leads\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EC\\u00f3mo se han expandido los Local Service Ads por categor\\u00edas y mercados \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn sus inicios, los LSAs estaban centrados en servicios para el hogar y oficios t\\u00e9cnicos. Con el tiempo, se han expandido a decenas de verticales, como limpieza, cuidado de mascotas, formaci\\u00f3n, belleza, etc. Los Local Service Ads ya no pertenecen de forma exclusiva al mercado estadounidense, cada vez est\\u00e1n mas presentes en m\\u00e1s pa\\u00edses. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAlgo que tiene una doble lectura para las compa\\u00f1\\u00edas con m\\u00faltiples puntos de venta f\\u00edsicos. Por un lado, m\\u00e1s categor\\u00edas y mercados suponen \\u003Cstrong\\u003Erepresentan un mayor n\\u00famero de oportunidades para ganar visibilidad en la parte alta de la SERP\\u003C\/strong\\u003E. A lo que habr\\u00eda que a\\u00f1adir, el hecho de que el aumento de la adopci\\u00f3n eleva el nivel competitivo. La verificaci\\u00f3n, las rese\\u00f1as, la capacidad de respuesta y la \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/optimizacion-de-localizacion\/gestion-de-presencia-local\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Econsistencia entre ubicaciones\\u003C\/a\\u003E pesan cada vez m\\u00e1s a la hora de ganar ese espacio limitado. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA medida que los LSAs maduran, el \\u00e9xito depende menos de ser pionero y m\\u00e1s de una \\u003Cstrong\\u003Eejecuci\\u00f3n s\\u00f3lida y escalable\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EBuenas pr\\u00e1cticas para escalar Local Service Ads \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara un negocio con una sola ubicaci\\u00f3n, los LSAs pueden parecer un canal f\\u00e1cil de gestionar. Sin embargo, para aquellas compa\\u00f1\\u00edas con con m\\u00faltiples puntos de venta, este enfoque rara vez funciona. La escala introduce variabilidad, y los peque\\u00f1os fallos pueden multiplicarse r\\u00e1pidamente. Para evitarlo, es esencial tener en cuenta: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ECompletar correctamente la verificaci\\u00f3n\\u003C\/strong\\u003E: licencias, seguros y documentaci\\u00f3n deben ser correctos en cada ubicaci\\u00f3n para mantener el estado de Google Verified. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EUtilizar estrategias de puja automatizadas\\u003C\/strong\\u003E: las recomendaciones de Google ayudan a equilibrar volumen de leads y coste, especialmente cuando la demanda fluct\\u00faa. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EResponder r\\u00e1pido a los leads\\u003C\/strong\\u003E: la velocidad de respuesta influye de forma directa tanto en la conversi\\u00f3n como en la visibilidad futura. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EAsignar presupuestos competitivos\\u003C\/strong\\u003E: aunque el modelo sea de pago por lead, es necesario contar con suficiente presupuesto para no limitar impresiones en momentos de alta demanda. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EAmpliar los tipos de servicio con criterio\\u003C\/strong\\u003E: los servicios complementarios pueden aumentar el volumen, pero es clave controlar la calidad del lead. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EGestionar activamente las rese\\u00f1as y la reputaci\\u00f3n online\\u003C\/strong\\u003E: la puntuaci\\u00f3n y la frecuencia de rese\\u00f1as impactan directamente en la prominencia. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EAnalizar la calidad de los leads\\u003C\/strong\\u003E: el panel permite detectar patrones por mercado y optimizar en consecuencia. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA gran escala, tambi\\u00e9n es fundamental vigilar posibles puntos de fricci\\u00f3n como llamadas perdidas, tiempos de respuesta desiguales o mercados que consumen presupuesto sin aportar valor real. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPr\\u00f3ximos pasos para las compa\\u00f1\\u00edas que utilicen Local Service Ads \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos Local Service Ads pueden ser un motor potente de \\u003Cstrong\\u003Eleads de alta intenci\\u00f3n\\u003C\/strong\\u003E, pero funcionan mejor cuando forman parte de un \\u003Cstrong\\u003Eecosistema de crecimiento local m\\u00e1s amplio\\u003C\/strong\\u003E. En marcas con m\\u00faltiples localizaciones, el \\u00e9xito no depende solo de la verificaci\\u00f3n o del presupuesto, requiere de un approach local consistente, una \\u003Ca href=\\u0022https:\/\/www.dacgroup.com\/es\/servicios\/optimizacion-de-localizacion\/gestion-de-la-reputacion\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Egesti\\u00f3n s\\u00f3lida de la reputaci\\u00f3n\\u003C\/a\\u003E, una atenci\\u00f3n r\\u00e1pida de los leads y una alineaci\\u00f3n clara con las estrategias de SEO y paid search. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA medida que Google prioriza experiencias locales basadas en la confianza y la conversi\\u00f3n, los LSAs jugar\\u00e1n un papel cada vez m\\u00e1s relevante en la captaci\\u00f3n de demanda en el momento de decisi\\u00f3n. Las marcas que logren destacar ser\\u00e1n aquellas que entiendan los LSAs no como una t\\u00e1ctica aislada, sino como \\u003Cstrong\\u003Eun elemento integrado dentro de una estrategia local coordinada\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESi est\\u00e1s evaluando c\\u00f3mo encajan los LSAs dentro de tu estrategia de medios locales y SEO, merece la pena analizar el nivel de preparaci\\u00f3n, la escalabilidad y el impacto a largo plazo antes de incrementar la inversi\\u00f3n. \\u00a1Hablemos! \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"06 de febrero de 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/What-multi-location-brands-need-to-know-about-local-service-875x438-Blog1.jpg\",\"post\":{\"ID\":157005,\"post_author\":\"61\",\"post_date\":\"2026-02-06 14:17:00\",\"post_date_gmt\":\"2026-02-06 19:17:00\",\"post_title\":\"Lo que las marcas\\u00a0con m\\u00faltiples puntos de\\u00a0venta f\\u00edsicos\\u00a0deben saber sobre los Local\\u00a0Service\\u00a0Ads\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"que-deben-saber-las-marcas-multilocales-sobre-local-service-ads\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-02-06 14:17:07\",\"post_modified_gmt\":\"2026-02-06 19:17:07\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":156616,\"title\":\"Conectando marca y performance media: impulsando\\u00a0el\\u00a0upper\\u00a0funnel\\u00a0para un crecimiento medible y sostenible\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/bridging-brand-and-performance-media\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDurante la \\u00faltima d\\u00e9cada, los equipos de marketing han construido ecosistemas de performance cada vez m\\u00e1s sofisticados y precisos. Search, campa\\u00f1as en redes sociales con intenci\\u00f3n de provocar una acci\\u00f3n inmediata, retail media y remarketing, etc. cada una de ellas con un mimo objetivo: resultados inmediatos y medibles. El atractivo es evidente. Atribuci\\u00f3n sencilla, dashboards claros y la reconfortante ilusi\\u00f3n de que cada euro invertido genera ventas incrementales. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPero cada vez m\\u00e1s, las activaciones con objetivo performance se comportan como una droga. Ofrecen resultados r\\u00e1pidos, pero sus efectos a largo plazo pueden ser perjudiciales: aumento de costes, rendimientos decrecientes y una dependencia excesiva, capturan la demanda en vez de crearla.Muchas marcas se encuentran hoy en la misma situaci\\u00f3n. Saben que necesitan invertir en branding para llegar a nuevas audiencias, influir en las preferencias y moldear la demanda futura, pero se resisten a hacerlo sin el rigor de medici\\u00f3n que han desarrollado en la parte baja del funnel. Se les eval\\u00faa trimestre a trimestre por su capacidad de presentar informes ella comit\\u00e9 de direcci\\u00f3n, y han sido condicionadas a creer que solo el lower funnel puede ofrecer ese nivel de claridad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa investigaci\\u00f3n de referencia realizada por \\u003Ca href=\\u0022https:\/\/ipa.co.uk\/knowledge\/effectiveness-research-analysis\/les-binet-peter-field\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003EBinet y Field\\u003C\/a\\u003E demuestra que, de media, las marcas necesitan un equilibrio aproximado del 60\/40 entre construcci\\u00f3n de marca y activaci\\u00f3n para maximizar el crecimiento a largo plazo, aunque el mix exacto var\\u00eda seg\\u00fan la categor\\u00eda. Sin embargo, muchas marcas, especialmente en mercados locales altamente competitivos, infra invierten en marca porque la activaci\\u00f3n parece m\\u00e1s segura, r\\u00e1pida y f\\u00e1cil de justificar. La consecuencia es previsible: estancamiento del crecimiento y una reducci\\u00f3n del pool de compradores activos. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELo que los profesionals del marketing necesitan ahora no es m\\u00e1s teor\\u00eda, sino un camino pr\\u00e1ctico y medible para desplazar inversi\\u00f3n hacia el upper funnel sin perder la confianza que hist\\u00f3ricamente ha aportado el performance media. Este documento explica exactamente c\\u00f3mo hacerlo, combinando estrategia de marca, conocimiento de audiencias, orquestaci\\u00f3n omnicanal y un marco de medici\\u00f3n unificado que contrasta la realidad a trav\\u00e9s de m\\u00faltiples metodolog\\u00edas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EEl poder de una marca s\\u00f3lida \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos profesionales del marketing entienden de forma intuitiva que las marcas fuertes rinden mejor, pero a menudo se subestima hasta qu\\u00e9 punto la fortaleza de marca influye en el performance y en todo el funnel. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ENumerosos estudios demuestran que la preferencia de marca no solo impacta en awareness o consideraci\\u00f3n, sino que mejora de forma tangible la eficiencia de todos los canales de performance que vienen despu\\u00e9s. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Ca href=\\u0022https:\/\/www.nielsen.com\/news-center\/2022\/nielsen-report-finds-underspending-in-50-of-media-plans-jeopardizing-maximum-roi\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003EUn an\\u00e1lisis de ROI de Nielsen\\u003C\/a\\u003E concluy\\u00f3 que a\\u00f1adir inversi\\u00f3n en upper funnel sobre una base de actividad en mid y lower funnel increment\\u00f3 el ROI hasta en un 70 %. Cuando una marca es conocida, y bien entendida, m\\u00e1s personas la buscan, las subastas de paid search se abaratan, aumentan las tasas de conversi\\u00f3n y los pools de retargeting crecen con prospectos de mayor calidad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn otras palabras, la marca no es una alternativa al performance. Es un multiplicador del performance. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas marcas fuertes tambi\\u00e9n disfrutan de mayor poder de pricing, una captaci\\u00f3n de clientes m\\u00e1s r\\u00e1pida y un mayor valor de vida del cliente. Reducen el coste de la persuasi\\u00f3n en todos los canales, generan resiliencia ante disrupciones competitivas, ciclos econ\\u00f3micos o volatilidad de plataformas, y disminuyen la dependencia de modelos de atribuci\\u00f3n inestables. Y, de forma especialmente relevante para marcas multilocales y modelos Brand to Local, permiten coherencia y eficiencia en cientos o miles de mercados. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EInvertir en medios de upper funnel no es solo una apuesta a largo plazo. Es un motor altamente medible de resultados a corto y largo plazo, siempre que el ecosistema est\\u00e9 bien dise\\u00f1ado. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ETodo empieza con poner a la audiencia en el centro\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDesplazar inversi\\u00f3n hacia el upper funnel de forma responsable exige un entendimiento m\\u00e1s profundo de a qui\\u00e9n queremos influir y c\\u00f3mo avanza en su proceso de decisi\\u00f3n. Esto implica ser audience-centric, no channel-centric. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl punto de partida es un an\\u00e1lisis riguroso de la audiencia y del entorno competitivo, segmentando el mercado en funci\\u00f3n de comportamientos, motivaciones, valores y necesidades no cubiertas. Con demasiada frecuencia, las marcas se apoyan en segmentos demogr\\u00e1ficos amplios o audiencias definidas por plataformas, lo que oculta c\\u00f3mo se comportan realmente las personas entre entornos digitales y f\\u00edsicos. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa centralidad en la audiencia tambi\\u00e9n requiere un uso inteligente del dato first-party. La mayor\\u00eda de las marcas multilocales disponen de activos de datos muy valiosos (CRM, hist\\u00f3rico transaccional, programas de fidelizaci\\u00f3n, datos de punto de venta) que se utilizan poco para generar insights y no solo para activaci\\u00f3n. Al analizarlos, identificamos cohortes de alto valor, entendemos la distribuci\\u00f3n del LTV y detectamos segmentos con un alto potencial de crecimiento. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA partir de ah\\u00ed, mapeamos el customer journey de cada segmento prioritario. El objetivo no es construir un funnel lineal gen\\u00e9rico, sino comprender qu\\u00e9 contenidos, canales y momentos influyen realmente en el comportamiento. Algunos segmentos necesitan storytelling emocional en fases tempranas; otros requieren contenidos asociados a una problem\\u00e1tica o testimonios de otros usuarios. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPor \\u00faltimo, los KPIs deben alinearse con cada etapa del journey. Los contenidos y medios que impulsan cambios en fases iniciales no deben medirse con m\\u00e9tricas de lower funnel, sino con indicadores que reflejen su papel en la preparaci\\u00f3n de la audiencia para la conversi\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa planificaci\\u00f3n centrada en la audiencia es sencilla en concepto, compleja en ejecuci\\u00f3n. Pero cuando se hace bien, garantiza que invertimos en las personas adecuadas, con los mensajes adecuados y en los momentos adecuados, y sienta las bases de una medici\\u00f3n full funnel. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:156617,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-4.png\\u0022 alt=\\u0022Mapa de Nueva Inglaterra y partes de EE.UU., con \\u00e1reas coloreadas en verde, amarillo, naranja y rojo, destacando zonas espec\\u00edficas.\\u0022 class=\\u0022wp-image-156617\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph {\\u0022align\\u0022:\\u0022center\\u0022} --\\u003E\\u003Cp class=\\u0022has-text-align-center\\u0022\\u003E\\u003Cem\\u003EMapeo de la centralidad en la audiencia\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EDise\\u00f1ar experiencias omnicanal \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos consumidores actuales se mueven con fluidez entre puntos de contacto digitales y f\\u00edsicos. Investigan online, compran offline, reciben mensajes locales, ven branding nacional e interact\\u00faan en un n\\u00famero creciente de entornos. Para llegar a ellos, necesitamos orquestar medios omnicanal, no ejecutar campa\\u00f1as aisladas por canal. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto implica superar la dicotom\\u00eda cl\\u00e1sica de \\u201cdigital para captaci\\u00f3n, offline para marca\\u201d y adoptar una visi\\u00f3n conectada del comportamiento del cliente, desde el primer contacto hasta la conversi\\u00f3n y la recurrencia. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa planificaci\\u00f3n omnicanal es clave para entender la verdadera din\\u00e1mica de adquisici\\u00f3n. Por ejemplo, una campa\\u00f1a digital de prospecci\\u00f3n puede generar inter\\u00e9s, pero la conversi\\u00f3n final producirse en una tienda f\\u00edsica. Sin una medici\\u00f3n integrada, el canal digital queda infravalorado; con ella, podemos cuantificar su impacto real en el negocio y optimizar en consecuencia. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara las marcas multilocales, la madurez omnicanal es especialmente cr\\u00edtica. Tiendas, regiones o franquicias pueden vivir journeys distintos. Para armonizar la estrategia corporativa con la ejecuci\\u00f3n local, es necesario un backbone de medici\\u00f3n compartido que entienda ambos niveles. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EUn marco de medici\\u00f3n que va m\\u00e1s all\\u00e1 del last click \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESi las marcas van a invertir de forma responsable por encima de la l\\u00ednea de performance, necesitan sistemas de medici\\u00f3n que hagan la inversi\\u00f3n en marca tan cre\\u00edble como la del lower funnel. No existe una m\\u00e9trica \\u00fanica que lo resuelva. Por eso construimos un Marco de Medici\\u00f3n Unificado, un enfoque multim\\u00e9todo que valida insights cruzados y triangula la verdad en lugar de depender de un \\u00fanico modelo. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMarketing Mix Modeling (MMM): la base estrat\\u00e9gica \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl MMM aporta la visi\\u00f3n de largo plazo. Un enfoque estad\\u00edstico, resiliente a la privacidad, que mide c\\u00f3mo cada canal contribuye a los resultados a lo largo del tiempo. Los MMM actuales capturan tanto efectos a corto como a largo plazo, incluyendo el halo de la inversi\\u00f3n en marca y la contribuci\\u00f3n de los canales de activaci\\u00f3n. Es la base para la asignaci\\u00f3n presupuestaria estrat\\u00e9gica, la planificaci\\u00f3n de escenarios y la toma de decisiones a nivel corporativo. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EVariaci\\u00f3n de flighting para mejorar la precisi\\u00f3n \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa precisi\\u00f3n del MMM mejora cuando existe variabilidad suficiente en la inversi\\u00f3n. Introducimos variaciones de flighting de forma intencionada para que el modelo identifique mejor el impacto y capture correctamente la contribuci\\u00f3n de cada canal. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ETest de incrementalidad: demostrar el impacto neto real \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl MMM por s\\u00ed solo no es lo suficientemente \\u00e1gil para la optimizaci\\u00f3n. Para validar el impacto causal real, utilizamos test de incrementalidad, incluyendo grupos de control de audiencia, experimentos geogr\\u00e1ficos y estudios de lift a nivel plataforma. Estas pruebas responden a la pregunta clave del negocio: \\u00bfqu\\u00e9 habr\\u00eda pasado si no hubi\\u00e9ramos lanzado la campa\\u00f1a? \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos dise\\u00f1os con holdouts ofrecen lecturas causales limpias de resultados incrementales. Los geo tests permiten medir lift a escala sin tracking a nivel usuario. Este enfoque nos mueve de la correlaci\\u00f3n a la causalidad y aporta el rigor que los stakeholders esperan. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EModelos de atribuci\\u00f3n: indicadores tempranos para la optimizaci\\u00f3n \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa atribuci\\u00f3n, tanto basada en reglas como en machine learning, sigue siendo \\u00fatil como se\\u00f1al direccional en tiempo real, aunque los cambios en privacidad reduzcan su precisi\\u00f3n absoluta. Al integrar atribuci\\u00f3n con MMM y tests de incrementalidad, combinamos velocidad y verdad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn conjunto, estos elementos crean un sistema de medici\\u00f3n lo suficientemente robusto como para sostener una inversi\\u00f3n seria en marca sin perder la agilidad que exigen los equipos de performance. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:156619,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/image-5.png\\u0022 alt=\\u0022MMM: de modelo fundacional a inteligencia prescriptiva, con un enfoque en la optimizaci\\u00f3n a trav\\u00e9s de localizaci\\u00f3n, ajuste por alcance, test de incrementalidad y controles de entorno, desde un modelo fundacional \\u00e1gil hacia un planificador de escenarios robusto.\\u0022 class=\\u0022wp-image-156619\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph {\\u0022align\\u0022:\\u0022center\\u0022} --\\u003E\\u003Cp class=\\u0022has-text-align-center\\u0022\\u003E\\u003Cem\\u003EMMM: de modelo fundacional a inteligencia prescriptiva\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EDel pensamiento basado solo en ROAS al Customer Lifetime Value \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa obsesi\\u00f3n del sector con el ROAS ha llevado a muchas marcas a optimizarse hasta quedar atrapadas. El ROAS es f\\u00e1cil de calcular, f\\u00e1cil de reportar y profundamente enga\\u00f1oso. Sobrerrepresenta a los clientes existentes, infravalora el crecimiento neto y oculta la calidad de las cohortes. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESustituimos el enfoque de ROAS \\u00fanico por un sistema basado en: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECoste de adquisici\\u00f3n de cliente (CAC) \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EValor de vida del cliente (LTV) \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ERendimiento de cohortes a lo largo del tiempo \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl an\\u00e1lisis de cohortes revela c\\u00f3mo distintos canales, creatividades y estrategias de audiencia influyen en la retenci\\u00f3n, la recurrencia y la expansi\\u00f3n de ingresos. Dos campa\\u00f1as con el mismo ROAS pueden generar valores muy distintos a 90 d\\u00edas o a un a\\u00f1o. Optimizar por LTV, y no solo por ingresos a corto plazo, construye una base de clientes m\\u00e1s sana y rentable. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto es especialmente relevante en marcas multilocales, donde el LTV var\\u00eda significativamente entre geograf\\u00edas. Una visi\\u00f3n de LTV por ubicaci\\u00f3n identifica bolsas de crecimiento y permite asignar inversi\\u00f3n de forma m\\u00e1s inteligente. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EValidar indicadores adelantados para optimizar m\\u00e1s r\\u00e1pido \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAunque el LTV es fundamental, se acumula lentamente. Para mantener agilidad, identificamos y validamos indicadores adelantados, se\\u00f1ales r\\u00e1pidas que correlacionan con resultados de negocio a largo plazo. Estos indicadores permiten optimizar el upper funnel casi en tiempo real sin perder rigor cient\\u00edfico. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEjemplos: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EShare of search, como proxy fiable de cuota de mercado. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ETr\\u00e1fico web y engagement, especialmente visitas recurrentes y comportamientos de alta intenci\\u00f3n. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ETasas de finalizaci\\u00f3n de v\\u00eddeo, que indican relevancia del contenido y suelen correlacionar con lift en conversiones. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EM\\u00e9tricas de recuerdo y consideraci\\u00f3n de marca de proveedores como YouGov, Morning Consult, Dynata o Harris Poll. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa clave no es elegir m\\u00e9tricas, sino validar que realmente se correlacionan con los resultados de negocio m\\u00e1s importantes. Una vez validadas, se convierten en herramientas clave para iterar r\\u00e1pido sin comprometer la rendici\\u00f3n de cuentas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EConvertir todo en un test: construir una cultura de experimentaci\\u00f3n \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas organizaciones de marketing m\\u00e1s s\\u00f3lidas entienden el testing como una cultura, no como un proyecto puntual. En DAC lo operativizamos integrando un analista l\\u00edder en cada cuenta de medios, garantizando que data science y planificaci\\u00f3n trabajen como un \\u00fanico equipo. Esto crea un loop de feedback continuo donde se dise\\u00f1an tests, se ejecutan, se interpretan y se retroalimentan en la estrategia de forma constante. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos tests alimentan una agenda de aprendizaje. Cada trimestre definimos las inc\\u00f3gnitas clave para desbloquear crecimiento: qu\\u00e9 audiencias generan mayor LTV, qu\\u00e9 creatividades mueven la consideraci\\u00f3n, qu\\u00e9 mercados tienen el path-to-purchase m\\u00e1s eficiente. Cada pregunta se convierte en un experimento estructurado. El resultado es un conocimiento acumulativo que mejora el sistema de marketing con el tiempo. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsta experimentaci\\u00f3n continua no solo mejora el rendimiento. Tambi\\u00e9n genera confianza organizativa, especialmente en inversi\\u00f3n en marca, porque cada iniciativa nace con rigor de medici\\u00f3n desde el primer d\\u00eda. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EDashboards transparentes para stakeholders corporativos y locales \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn organizaciones complejas, la transparencia es tan importante como la precisi\\u00f3n. Dashboards claros y adaptados a cada rol alinean a todos los stakeholders, desde el CFO hasta los equipos regionales. Cuando todos comparten la misma visi\\u00f3n, se crea una cultura com\\u00fan de optimizaci\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEstos dashboards conectan m\\u00e9tricas de marca y performance, se\\u00f1ales de atribuci\\u00f3n, resultados de incrementalidad, insights de MMM e indicadores adelantados en una visi\\u00f3n coherente. Permiten responder por fin a las preguntas clave del comit\\u00e9 de direcci\\u00f3n: qu\\u00e9 funciona, qu\\u00e9 no, qu\\u00e9 es incremental y d\\u00f3nde invertir a continuaci\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ELa evoluci\\u00f3n hacia la planificaci\\u00f3n predictiva de escenarios \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA medida que se acumulan datos y los modelos MMM maduran, pasamos de medir a predecir. La planificaci\\u00f3n de escenarios permite anticipar resultados de distintas estrategias de inversi\\u00f3n: qu\\u00e9 ocurre si desplazamos un 10 % del presupuesto de search a v\\u00eddeo, si aumentamos inversi\\u00f3n en la audiencia de mayor LTV o si reforzamos las campa\\u00f1as de branding en mercados prioritarios. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEstas herramientas elevan el marketing a una palanca estrat\\u00e9gica para todo el negocio. Facilitan la planificaci\\u00f3n presupuestaria a nivel financiero, permiten a los CMOs defender la inversi\\u00f3n en branding y dan confianza a los equipos directivos en la toma de decisiones. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EConclusi\\u00f3n: construir un sistema de marketing que se compone con el tiempo \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDesplazar inversi\\u00f3n hacia el upper funnel de forma responsable no significa abandonar el performance. Significa dise\\u00f1ar un sistema donde la marca potencia el performance y la medici\\u00f3n convierte esa inversi\\u00f3n en algo cre\\u00edble y escalable. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ECuando todas las piezas encajan, obtenemos: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EConfianza para invertir en crecimiento de marca a largo plazo. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPrueba de valor incremental basada en experimentaci\\u00f3n y MMM. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ERespuestas claras y orientadas a finanzas para el comit\\u00e9 de direcci\\u00f3n. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EUna base de clientes m\\u00e1s sana, con mayor LTV. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EMenor dependencia de modelos de atribuci\\u00f3n inestables y m\\u00e9tricas de plataforma. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EUn sistema de marketing que acumula conocimiento, capacidades y resultados con el tiempo. \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAs\\u00ed es como DAC impulsa a las principales marcas de consumo con marketing Brand to Local. Juntos, llevaremos tu marca al siguiente nivel mediante una metodolog\\u00eda orientada al crecimiento, apoyada en datos fiables y con resultados fiables para el comit\\u00e9 de direcci\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"03 de febrero de 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Brdiging-brand-and-performance-media-875x438-Blog1-1.jpg\",\"post\":{\"ID\":156616,\"post_author\":\"448\",\"post_date\":\"2026-02-03 16:24:26\",\"post_date_gmt\":\"2026-02-03 21:24:26\",\"post_title\":\"Conectando marca y performance media: impulsando\\u00a0el\\u00a0upper\\u00a0funnel\\u00a0para un crecimiento medible y sostenible\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"bridging-brand-and-performance-media\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-02-03 16:24:33\",\"post_modified_gmt\":\"2026-02-03 21:24:33\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":156209,\"title\":\"DAC\\u00a0asistir\\u00e1\\u00a0a\\u00a0E-commerce \\u0026 CX One to One Meetings Espa\\u00f1a 2026\",\"type\":\"events\",\"type_label\":\"Event\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-ecommerce-cx-one-to-one-meetings-espana\/\",\"taxonomy\":\"\",\"topics\":[],\"related_info\":{\"content\":\"\\u003Cp\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003EDAC estar\\u00e1 presente en \\u003C\/span\\u003E\\u003Cb\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003EE-commerce \\u0026 CX One to One Meetings Espa\\u00f1a,\\u003C\/span\\u003E\\u003C\/b\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003E uno de los encuentros clave para l\\u00edderes de e-commerce, customer experience, marketing y tecnolog\\u00eda, que se celebrar\\u00e1 los \\u003C\/span\\u003E\\u003Cb\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003Ed\\u00edas 3, 4 y 5 de febrero\\u003C\/span\\u003E\\u003C\/b\\u003E\\u003Cstrong\\u003E en Marbella\\u003C\/strong\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003E. El evento est\\u00e1 dise\\u00f1ado para generar conversaciones estrat\\u00e9gicas de alto valor a trav\\u00e9s de \\u003C\/span\\u003E\\u003Cb\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003Ereuniones 1 to 1 personalizadas\\u003C\/span\\u003E\\u003C\/b\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003E.\\u003C\/span\\u003E\\u003Cspan data-ccp-props=\\u0022{\\u0022134233117\\u0022:false,\\u0022134233118\\u0022:false,\\u0022335559738\\u0022:240,\\u0022335559739\\u0022:240}\\u0022\\u003E \\u003C\/span\\u003E\\u003C\/p\\u003E\\u003Cp\\u003EEl encuentro est\\u00e1 dise\\u00f1ado para facilitar conversaciones estrat\\u00e9gicas entre marcas y proveedores de soluciones digitales, abordando los principales retos del sector:\\u003C\/p\\u003E\\u003Cul\\u003E\\u003Cli\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003ECrecimiento del negocio\\u003C\/span\\u003E\\u003Cspan data-ccp-props=\\u0022{\\u0022134233117\\u0022:false,\\u0022134233118\\u0022:false,\\u0022335559738\\u0022:240,\\u0022335559739\\u0022:240}\\u0022\\u003E \\u003C\/span\\u003E\\u003C\/li\\u003E\\u003Cli\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003EOptimizaci\\u00f3n del customer journey\\u003C\/span\\u003E\\u003Cspan data-ccp-props=\\u0022{\\u0022134233117\\u0022:false,\\u0022134233118\\u0022:false,\\u0022335559738\\u0022:240,\\u0022335559739\\u0022:240}\\u0022\\u003E \\u003C\/span\\u003E\\u003C\/li\\u003E\\u003Cli\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003EUso inteligente de los datos\\u003C\/span\\u003E\\u003Cspan data-ccp-props=\\u0022{\\u0022134233117\\u0022:false,\\u0022134233118\\u0022:false,\\u0022335559738\\u0022:240,\\u0022335559739\\u0022:240}\\u0022\\u003E \\u003C\/span\\u003E\\u003C\/li\\u003E\\u003Cli\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003EMejora de la experiencia del cliente en entornos omnicanal\\u003C\/span\\u003E\\u003Cspan data-ccp-props=\\u0022{\\u0022134233117\\u0022:false,\\u0022134233118\\u0022:false,\\u0022335559738\\u0022:240,\\u0022335559739\\u0022:240}\\u0022\\u003E \\u003C\/span\\u003E\\u003C\/li\\u003E\\u003C\/ul\\u003E\\u003Cp\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003EDurante el evento, \\u003C\/span\\u003E\\u003Cb\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003EXabier Novo\\u003C\/span\\u003E\\u003C\/b\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003E, General Manager de DAC, y \\u003C\/span\\u003E\\u003Cb\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003EAlberto S\\u00e1nchez Balmisa\\u003C\/span\\u003E\\u003C\/b\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003E, Director of Business Development, participar\\u00e1n en reuniones individuales con empresas asistentes y estar\\u00e1n presentes en el \\u003C\/span\\u003E\\u003Cb\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003Estand de DAC\\u003C\/span\\u003E\\u003C\/b\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003E, donde compartir\\u00e1n su visi\\u00f3n y experiencia ayudando a marcas a impulsar su performance en el \\u00e1mbito digital.\\u003C\/span\\u003E\\u003Cspan data-ccp-props=\\u0022{\\u0022134233117\\u0022:false,\\u0022134233118\\u0022:false,\\u0022335559738\\u0022:240,\\u0022335559739\\u0022:240}\\u0022\\u003E \\u003C\/span\\u003E\\u003C\/p\\u003E\\u003Cp\\u003E\\u003Cb\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003ESi vas a asistir, no dudes en contactar con Xabier y Alberto y p\\u00e1sate por nuestro stand. Estar\\u00e1n encantados de conocerte y conversar contigo.\\u003C\/span\\u003E\\u003C\/b\\u003E\\u003C\/p\\u003E\\u003Cp\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003EM\\u00e1s informaci\\u00f3n sobre el evento \\u003Ca href=\\u0022https:\/\/www.e-commerce-cx-one-to-one-meetings.es\/\\u0022\\u003Eaqu\\u00ed\\u003C\/a\\u003E.\\u003C\/span\\u003E\\u003C\/p\\u003E\",\"event_date\":\"03 de febrero de 2026\",\"publish_date\":\"20 de enero de 2026\",\"banner_content\":\"\",\"cta_label\":\"M\\u00e1s informaci\\u00f3n\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/Event-image-for-the-website-450-x-250-px-1.png\",\"post\":{\"ID\":156209,\"post_author\":\"11\",\"post_date\":\"2026-01-20 05:58:03\",\"post_date_gmt\":\"2026-01-20 10:58:03\",\"post_title\":\"DAC\\u00a0asistir\\u00e1\\u00a0a\\u00a0E-commerce \\u0026amp; CX One to One Meetings Espa\\u00f1a 2026\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"dac-ecommerce-cx-one-to-one-meetings-espana\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-01-20 12:42:33\",\"post_modified_gmt\":\"2026-01-20 17:42:33\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/?post_type=events\\u0026#038;p=156209\",\"menu_order\":0,\"post_type\":\"events\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":156241,\"title\":\"Universal Commerce\\u00a0Protocol\\u00a0(UCP): Por\\u00a0qu\\u00e9\\u00a0tu\\u00a0marca\\u00a0debe\\u00a0hablar\\u00a0\\u0022IA\\u0022 con\\u00a0fluidez\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/universal-commerce-protocol-comercio-ia\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Optimizaci\\u00f3n en Buscadores\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHemos dejado atr\\u00e1s la era en la que la IA solo recomendaba productos. A partir de ahora, entramos en un mundo donde la IA puede directamente \\u003Cstrong\\u003Ecomprar por ti\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELlega el \\u003Ca href=\\u0022https:\/\/ucp.dev\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003E\\u003Cstrong\\u003EUniversal Commerce Protocol (UCP)\\u003C\/strong\\u003E\\u003C\/a\\u003E, un nuevo est\\u00e1ndar abierto dise\\u00f1ado para resolver el mayor reto del comercio automatizado: \\u003Cstrong\\u003Ela interoperabilidad\\u003C\/strong\\u003E. En lugar de desarrollar c\\u00f3digo personalizado para cada tienda online, UCP establece una forma unificada para que los agentes de IA, los servicios de pago y los retailers se comuniquen eficazmente. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EApoyado por grandes actores como \\u003Cstrong\\u003EGoogle, Shopify, Walmart, Stripe y Mastercard\\u003C\/strong\\u003E, este protocolo permite a un asistente de IA gestionar todo el proceso de compra, desde el descubrimiento hasta el pago, sin tener que aprender el sistema de cada comercio. Se integra sobre la infraestructura ya existente, as\\u00ed que las marcas no tienen que reemplazar su tecnolog\\u00eda actual, solo deben asegurarse de que es capaz de comunicarse de forma efectiva. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:156242,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-25.png\\u0022 alt=\\u0022Captura de pantalla de tres pasos del proceso de compra de una maleta Monos Carry-On Pro con Google Pay. Muestra la revisi\\u00f3n del pedido, creaci\\u00f3n de cuenta con Google y confirmaci\\u00f3n del pedido.\\u0022 class=\\u0022wp-image-156242\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003E\\u00bfC\\u00f3mo empezar con UCP?\\u003C\/strong\\u003E \\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EAntes de tocar una sola l\\u00ednea de c\\u00f3digo, aseg\\u00farate de tener una base s\\u00f3lida. Revisa que tu cuenta de \\u003Ca href=\\u0022https:\/\/developers.google.com\/merchant\/ucp\/guides\/merchant-center\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003EMerchant Center\\u003C\/a\\u003E est\\u00e9 completamente configurada, especialmente los \\u003Cstrong\\u003Eajustes de env\\u00edo\\u003C\/strong\\u003E, \\u003Cstrong\\u003Epol\\u00edticas de devoluci\\u00f3n\\u003C\/strong\\u003E y \\u003Cstrong\\u003Efeeds de producto\\u003C\/strong\\u003E. Si la IA no puede descubrir tus productos o entender sus condiciones, simplemente no los comprar\\u00e1. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUna vez tengas esto listo, deber\\u00e1s \\u003Ca href=\\u0022https:\/\/support.google.com\/merchants\/contact\/ucp_integration_interest\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noreferrer noopener\\u0022\\u003Eapuntarte a la lista de espera\\u003C\/a\\u003E y recibir aprobaci\\u00f3n expl\\u00edcita de Google para operar en sus interfaces de IA. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn esencia, UCP trata sobre \\u003Cstrong\\u003Eprevisibilidad\\u003C\/strong\\u003E. Ofrece un protocolo est\\u00e1ndar que gu\\u00eda a agentes de IA y comercios a lo largo de todo el customer journey: descubrimiento, inventario, carrito y checkout. As\\u00ed es como funciona UCP en la pr\\u00e1ctica: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E1- El men\\u00fa (publicaci\\u00f3n de capacidades del comercio) \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl retailer publica su perfil de capacidades: b\\u00fasquedas, precios, normas de env\\u00edo y m\\u00e9todos de pago. Es una luz verde que indica a la IA qu\\u00e9 puede hacer y c\\u00f3mo. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E2- El apret\\u00f3n de manos (descubrimiento y negociaci\\u00f3n del agente) \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA consulta ese perfil y compara capacidades. Juntos negocian c\\u00f3mo se realizar\\u00e1 la compra: qu\\u00e9 gestiona la IA y qu\\u00e9 el comercio. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E3- El trabajo pesado (ejecuci\\u00f3n de acciones) \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA busca el producto, confirma stock, aplica descuentos y crea el carrito. Si algo falta, UCP permite pausar y pedir ayuda al usuario antes de seguir. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E4- El toque en el hombro (intervenci\\u00f3n del usuario) \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHay decisiones que a\\u00fan necesita tomar una persona, como elegir la franja de entrega. UCP facilita estas consultas humanas para que la IA pueda retomar el control despu\\u00e9s. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E5- Cierre seguro (pagos y seguridad) \\u003C\/strong\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EFinalmente, se negocia de forma segura el m\\u00e9todo de pago. Los pagos se tokenizan y se realizan con consentimiento verificado, con el mismo nivel de seguridad que una transacci\\u00f3n bancaria. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E\\u00bfPor qu\\u00e9 es relevante UCP para el SEO? \\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara los profesionales del marketing, el UCP representa un cambio profundo. La b\\u00fasqueda est\\u00e1 evolucionando: deja de ser un lugar donde las personas hacen clic en enlaces para convertirse en una capa transaccional en la que una IA realiza directamente la tarea por el usuario. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos clics se convierten en compras: el objetivo ya no es solo llevar tr\\u00e1fico a tu web, sino hacer que tu producto sea \\u003Cstrong\\u003Edescubrible y accionable dentro de una interfaz de IA\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003ELa estructura de datos es tu nuevo escaparate\\u003C\/strong\\u003E: si un agente de IA no puede leer tus precios, tu inventario o tus condiciones de env\\u00edo porque est\\u00e1n desestructurados, eres invisible. Las marcas con datos limpios y legibles por m\\u00e1quina ser\\u00e1n las que destaquen cuando la IA reciba consultas con alta intenci\\u00f3n de compra. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EOptimizaci\\u00f3n por intenci\\u00f3n y personalizaci\\u00f3n\\u003C\/strong\\u003E: ya no se trata \\u00fanicamente de posicionarse por palabras clave, sino de responder a necesidades personales y complejas. Un usuario podr\\u00eda preguntar: \\u201c\\u00bfCu\\u00e1les son las mejores zapatillas para pies planos por menos de 150\\u20ac que lleguen antes del viernes?\\u201d Para ganar esa venta, tu feed de comercio tiene que estar lo suficientemente completo como para gestionar ese nivel de personalizaci\\u00f3n, igualando al instante el inventario no solo con el producto (\\u0022zapatillas\\u0022), sino tambi\\u00e9n con las limitaciones espec\\u00edficas del usuario: precio, tipo de soporte del arco del pie, y velocidad de entrega en tiempo real. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EEl nuevo checklist SEO\\u003C\/strong\\u003E: los equipos de SEO ya no pueden quedarse solo en palabras clave y enlaces. El nuevo est\\u00e1ndar exige \\u003Cstrong\\u003Epreparaci\\u00f3n t\\u00e9cnica\\u003C\/strong\\u003E: estado de inventario en tiempo real, atributos de producto claros y capacidades comerciales que puedan ser consultadas por sistemas automatizados. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:3} --\\u003E\\u003Ch3 class=\\u0022wp-block-heading\\u0022\\u003E\\u003Cstrong\\u003EEn resumen\\u003C\/strong\\u003E \\u003C\/h3\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl UCP no es solo una especificaci\\u00f3n t\\u00e9cnica; es la base del ecommerce del futuro. Permite que la IA act\\u00fae como un \\u003Cstrong\\u003Econserje digital\\u003C\/strong\\u003E que elimina la fricci\\u00f3n entre el deseo del usuario y la confirmaci\\u00f3n de la compra. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl mensaje para las marcas es claro: la \\u003Cstrong\\u003Evisibilidad est\\u00e1 cambiando\\u003C\/strong\\u003E. Ya no se trata solo de posicionar p\\u00e1ginas, sino de que tus datos sean lo suficientemente accesibles para que una IA compre tus productos \\u003Cstrong\\u003Eantes de que el usuario visite tu web\\u003C\/strong\\u003E. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ESi quieres preparar tu marca para esta nueva realidad, habla con DAC. Ya estamos ayudando a nuestros clientes a construir las bases de una transici\\u00f3n fluida hacia la era UCP.\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\",\"event_date\":\"\",\"publish_date\":\"20 de enero de 2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/Universal-Commerce-Protocol-875x438-Blog1.jpg\",\"post\":{\"ID\":156241,\"post_author\":\"340\",\"post_date\":\"2026-01-20 09:55:56\",\"post_date_gmt\":\"2026-01-20 14:55:56\",\"post_title\":\"Universal Commerce\\u00a0Protocol\\u00a0(UCP): Por\\u00a0qu\\u00e9\\u00a0tu\\u00a0marca\\u00a0debe\\u00a0hablar\\u00a0\\u0022IA\\u0022 con\\u00a0fluidez\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"universal-commerce-protocol-comercio-ia\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-01-21 04:42:13\",\"post_modified_gmt\":\"2026-01-21 09:42:13\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":155738,\"title\":\"El\\u00a0\\u00e9xito\\u00a0en\\u00a0SEO\\u00a0ya\\u00a0no es lo\\u00a0que\\u00a0era\\u00a0\",\"type\":\"post\",\"type_label\":\"blog\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/el-exito-en-seo-ya-no-es-lo-que-era\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Optimizaci\\u00f3n en Buscadores\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/\"}],\"related_info\":{\"content\":\"\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl Search est\\u00e1 viviendo la transformaci\\u00f3n m\\u00e1s profunda de las \\u00faltimas d\\u00e9cadas. La inteligencia artificial, especialmente los modelos de lenguaje a gran escala (LLMs) y las experiencias de Search impulsadas por IA como los AI Overviews de Google, est\\u00e1 cambiando la forma en que las personas descubren informaci\\u00f3n, eval\\u00faan opciones y toman decisiones. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:5,\\u0022className\\u0022:\\u0022wp-embed-aspect-16-9 wp-has-aspect-ratio\\u0022} --\\u003E\\u003Ch5 class=\\u0022wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\\u0022\\u003E\\u003Cstrong\\u003E\\u003Ca href=\\u0022#video-6-step\\u0022\\u003E\\u00bfPrefieres escuchar este an\\u00e1lisis?\\u003C\/a\\u003E\\u003C\/strong\\u003E\\u003Cbr\\u003EEn este v\\u00eddeo, Laura G\\u00f3mez, SEO Specialist en DAC, presenta los 6 pasos de nuestro framework que est\\u00e1n redefiniendo c\\u00f3mo las marcas deben abordar el SEO hoy.\\u003C\/h5\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara las marcas, este cambio genera incertidumbre. Las m\\u00e9tricas tradicionales de SEO, como rankings, clics y tr\\u00e1fico org\\u00e1nico, est\\u00e1n dejando de ser indicadores fiables de \\u00e9xito. Al mismo tiempo, muchos de los principios fundamentales del SEO siguen siendo absolutamente clave. Esta gu\\u00eda nace para cerrar esa brecha. Su objetivo es ayudar a los l\\u00edderes de marketing a entender: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EQu\\u00e9 ha cambiado de forma estructural en el Search \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EQu\\u00e9 sigue siendo cr\\u00edtico y no debe abandonarse \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EC\\u00f3mo evolucionar el SEO hacia una estrategia de visibilidad moderna que funcione en un entorno dominado por la IA \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EM\\u00e1s all\\u00e1 de la teor\\u00eda, esta gu\\u00eda ofrece un marco pr\\u00e1ctico, paso a paso, que las marcas pueden aplicar para avanzar con confianza. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E1. Entender el nuevo search journey\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHist\\u00f3ricamente, la b\\u00fasqueda segu\\u00eda un patr\\u00f3n predecible: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl usuario introduc\\u00eda una palabra clave o una consulta \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ERevisaba una lista de resultados \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EHac\\u00eda clic en un sitio web \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ERefinaba la b\\u00fasqueda si era necesario \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEn un entorno impulsado por IA, este journey es muy diferente. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EHoy, los sistemas de IA gu\\u00edan al usuario durante todo el proceso de exploraci\\u00f3n. En lugar de buscar y hacer clic repetidamente, los usuarios mantienen una conversaci\\u00f3n continua. La IA formula preguntas aclaratorias, compara opciones y sintetiza informaci\\u00f3n en nombre del usuario. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto introduce una nueva fase cr\\u00edtica en el journey, la clarificaci\\u00f3n guiada por IA. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EMuchas decisiones se ven ahora influenciadas, o incluso tomadas, antes de que se produzca una visita al sitio web. En algunos casos, esa visita ni siquiera llega a ocurrir. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:155739,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-11.png\\u0022 alt=\\u0022B\\u00fasquedas sin clic en UE vs EE. UU. con gr\\u00e1ficos de pastel mostrando porcentajes de CTR en Google; fuente: Datos, an\\u00e1lisis: SparkToro.\\u0022 class=\\u0022wp-image-155739\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EDatos de b\\u00fasquedas sin clic, Europa vs Estados Unidos\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EQu\\u00e9 implica esto para las marcas\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELa visibilidad ocurre cada vez m\\u00e1s dentro de la respuesta y no solo en el sitio web \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELa influencia puede generarse incluso sin clic \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EEl \\u00e9xito en SEO ya no se define \\u00fanicamente por el volumen de tr\\u00e1fico \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto no significa que el SEO sea menos importante. Significa que el SEO debe evolucionar. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E2. Lo que sigue siendo clave: los fundamentos que no cambian\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EA pesar de los cambios en interfaces y comportamiento del usuario, las bases del SEO siguen siendo esenciales. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos sistemas de IA contin\\u00faan apoy\\u00e1ndose en se\\u00f1ales que indican: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EExperiencia y conocimiento \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAutoridad y confianza \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAccesibilidad t\\u00e9cnica y claridad \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ERelevancia y utilidad del contenido \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDe hecho, la IA suele amplificar la importancia de estos fundamentos. Cuando resume informaci\\u00f3n o recomienda marcas, se apoya en fuentes que percibe como fiables, coherentes y bien estructuradas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EFundamentos que siguen siendo cr\\u00edticos\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EBases t\\u00e9cnicas s\\u00f3lidas como rastreo, datos estructurados y rendimiento \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EArquitectura de la informaci\\u00f3n clara \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EContenido que responde de forma real a la intenci\\u00f3n del usuario \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EExperiencia y credibilidad demostrables \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECoherencia entre activos digitales propios y ganados \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA no sustituye estos requisitos. Premia a las marcas que los ejecutan correctamente. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:image {\\u0022id\\u0022:155746,\\u0022sizeSlug\\u0022:\\u0022full\\u0022,\\u0022linkDestination\\u0022:\\u0022none\\u0022} --\\u003E\\u003Cfigure class=\\u0022wp-block-image size-full\\u0022\\u003E\\u003Cimg src=\\u0022https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-12.png\\u0022 alt=\\u0022Diagrama de Venn con cuatro c\\u00edrculos: \\u0022Accesibilidad\\u0022, \\u0022UX y engagement\\u0022, \\u0022Relevancia\\u0022 y \\u0022Autoridad y percepci\\u00f3n\\u0022, que se intersectan centrando en \\u0022IA-ready\\u0022.\\u0022 class=\\u0022wp-image-155746\\u0022\/\\u003E\\u003C\/figure\\u003E\\u003C!-- \/wp:image --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cem\\u003EAuditor\\u00eda de preparaci\\u00f3n para la IA de DAC: redefiniendo la auditor\\u00eda t\\u00e9cnica con contexto de la era IA\\u003C\/em\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E3. Seis pasos para evolucionar el SEO hacia una estrategia de visibilidad con IA\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEste enfoque estrat\\u00e9gico traduce la realidad del Search impulsado por IA en una hoja de ruta pr\\u00e1ctica. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:heading {\\u0022level\\u0022:5} --\\u003E\\u003Ch5 class=\\u0022wp-block-heading\\u0022 id=\\u0022video-6-step\\u0022\\u003E\\u003Cbr\\u003E\\u003Cstrong\\u003EEn este v\\u00eddeo, Laura G\\u00f3mez, SEO Specialist en DAC, presenta los 6 pasos de nuestro framework que est\\u00e1n redefiniendo c\\u00f3mo las marcas deben abordar el SEO hoy.\\u003C\/strong\\u003E\\u003C\/h5\\u003E\\u003C!-- \/wp:heading --\\u003E\\u003C!-- wp:embed {\\u0022url\\u0022:\\u0022https:\/\/www.youtube.com\/watch?v=IjM37Iy597Q\\u0022,\\u0022type\\u0022:\\u0022video\\u0022,\\u0022providerNameSlug\\u0022:\\u0022youtube\\u0022,\\u0022responsive\\u0022:true,\\u0022className\\u0022:\\u0022#video-6-pasos-framework wp-embed-aspect-16-9 wp-has-aspect-ratio\\u0022} --\\u003E\\n\\u003Cfigure class=\\u0022wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube #video-6-pasos-framework wp-embed-aspect-16-9 wp-has-aspect-ratio\\u0022\\u003E\\u003Cdiv class=\\u0022wp-block-embed__wrapper\\u0022\\u003E\\nhttps:\/\/www.youtube.com\/watch?v=IjM37Iy597Q\\n\\u003C\/div\\u003E\\u003C\/figure\\u003E\\n\\u003C!-- \/wp:embed --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPaso 1: Realizar una auditor\\u00eda de preparaci\\u00f3n para la IA\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUna auditor\\u00eda de preparaci\\u00f3n para la IA ampl\\u00eda la auditor\\u00eda SEO tradicional para reflejar c\\u00f3mo los sistemas modernos interpretan la informaci\\u00f3n. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ENo se centra solo en la salud t\\u00e9cnica, sino en c\\u00f3mo la IA entiende, conf\\u00eda y muestra tu marca. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EDimensiones clave de la auditor\\u00eda\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EAccesibilidad:\\u003C\/strong\\u003E \\u00bfPuede la IA rastrear, procesar e interpretar f\\u00e1cilmente tu contenido? \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003ERelevancia:\\u003C\/strong\\u003E \\u00bfLas p\\u00e1ginas comunican claramente su enfoque tem\\u00e1tico y sus relaciones? \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EEngagement:\\u003C\/strong\\u003E \\u00bfLos usuarios interact\\u00faan de forma significativa con el contenido? \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EAutoridad:\\u003C\/strong\\u003E \\u00bfQu\\u00e9 tan s\\u00f3lida y coherente es la presencia de la marca en el ecosistema digital? \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsta auditor\\u00eda va m\\u00e1s all\\u00e1 del sitio web. Los sistemas de IA tambi\\u00e9n se nutren de rese\\u00f1as, contenido de terceros, opiniones de expertos y conversaciones en comunidades. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EResultado\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl objetivo no es una checklist interminable. Es una hoja de ruta priorizada que identifica qu\\u00e9 mejoras impactar\\u00e1n de forma m\\u00e1s directa en la visibilidad en IA y en la representaci\\u00f3n de marca. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPaso 2: Crear contenido que la IA pueda interpretar f\\u00e1cilmente\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA procesa el contenido de forma distinta a las personas. Fragmenta la informaci\\u00f3n, identifica patrones y compara significados entre fuentes. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl contenido vago, excesivamente complejo o mal estructurado tiene menos probabilidades de ser mostrado. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPrincipios pr\\u00e1cticos de contenido\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ELenguaje claro y accesible \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EP\\u00e1rrafos breves, centrados en una sola idea \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ET\\u00edtulos descriptivos y expl\\u00edcitos \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ERespuestas directas antes del detalle adicional \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUna de las estrategias m\\u00e1s eficaces es trabajar clusters tem\\u00e1ticos. En lugar de p\\u00e1ginas aisladas orientadas a palabras clave concretas, se crean conjuntos de contenidos interconectados que cubren un tema en profundidad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsto ayuda a la IA a entender: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EContexto \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EProfundidad \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAutoridad \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ERelaci\\u00f3n entre conceptos \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl contenido f\\u00e1cil de extraer para la IA tambi\\u00e9n es m\\u00e1s f\\u00e1cil de consumir para las personas. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPaso 3: Usar el rendimiento SEO actual como hoja de ruta para la IA\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELos datos de SEO tradicional siguen siendo extremadamente valiosos cuando se utilizan de forma estrat\\u00e9gica. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EUna de las formas m\\u00e1s r\\u00e1pidas de mejorar la visibilidad en IA es identificar contenido que: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EYa funciona bien en b\\u00fasqueda org\\u00e1nica \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPero no aparece en respuestas o res\\u00famenes generados por IA \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEsta brecha rara vez est\\u00e1 relacionada con una falta de relevancia. En la mayor\\u00eda de los casos, est\\u00e1 relacionado con estructura, formato o falta de claridad. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EC\\u00f3mo actuar\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EIdentificar p\\u00e1ginas con buen rendimiento en Search org\\u00e1nico \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EAnalizar si esos temas activan resultados enriquecidos con IA \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPriorizar p\\u00e1ginas donde la marca no aparece o est\\u00e1 infrarepresentada \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EOptimizar claridad, estructura y respuestas expl\\u00edcitas \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEste enfoque ofrece un alto retorno porque construye sobre fortalezas existentes. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPaso 4: Aprender del lenguaje conversacional y las comunidades\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas comunidades online reflejan c\\u00f3mo las personas piensan, hablan y formulan preguntas, muchas veces con m\\u00e1s precisi\\u00f3n que las herramientas de keywords. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EForos, plataformas de preguntas y conversaciones entre usuarios revelan: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPreocupaciones reales \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EComparaciones habituales \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EFactores emocionales detr\\u00e1s de la decisi\\u00f3n \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEstos patrones se asemejan mucho a la forma en que los usuarios interact\\u00faan con sistemas de IA. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EEjemplos de patrones conversacionales\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u201c\\u00bfQu\\u00e9 es mejor: X o Y?\\u201d \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u201c\\u00bfCu\\u00e1l es la mejor opci\\u00f3n para mi caso?\\u201d 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v\\u00eddeo como un activo de Search\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl v\\u00eddeo se ha consolidado como un formato clave de descubrimiento y desempe\\u00f1a un papel cada vez m\\u00e1s relevante en la toma de decisiones. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EDesde la perspectiva de la IA, el v\\u00eddeo aporta se\\u00f1ales de engagement y contexto adicional sobre productos, servicios y expertise. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EUna estrategia de v\\u00eddeo equilibrada incluye\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EV\\u00eddeo on-site:\\u003C\/strong\\u003E mejora la claridad, la comprensi\\u00f3n y el engagement \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003E\\u003Cstrong\\u003EDistribuci\\u00f3n off-site:\\u003C\/strong\\u003E impacta en las fases de investigaci\\u00f3n y comparaci\\u00f3n \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl v\\u00eddeo no debe entenderse solo como una acci\\u00f3n de awareness. Utilizado de forma estrat\\u00e9gica, impulsa performance y conversi\\u00f3n a lo largo de todo el funnel. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003EPaso 6: Reforzar las se\\u00f1ales locales y de confianza\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EPara negocios con presencia f\\u00edsica, la IA depende en gran medida de fuentes de datos locales existentes. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa informaci\\u00f3n precisa, las rese\\u00f1as de calidad y una gesti\\u00f3n activa de la reputaci\\u00f3n siguen siendo fundamentales. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELas recomendaciones locales impulsadas por IA se basan en las mismas se\\u00f1ales de siempre: \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EFichas de negocio precisas \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECoherencia del NAP, nombre, direcci\\u00f3n y tel\\u00e9fono \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EPerfiles completos con servicios y fotograf\\u00edas \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EGesti\\u00f3n activa de rese\\u00f1as \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa IA no introduce un nuevo manual para lo local. Refuerza la importancia de ejecutar bien los b\\u00e1sicos, de forma consistente y a escala. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003E\\u003Cstrong\\u003E4. Medir el \\u00e9xito en un entorno dominado por la IA\\u003C\/strong\\u003E \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ELa medici\\u00f3n debe evolucionar al mismo ritmo que la estrategia. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003EEl tr\\u00e1fico y los rankings siguen aportando contexto, pero ya no cuentan toda la historia. 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--\\u003E\\u003Cli\\u003ESentimiento y posicionamiento \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003ECalidad del engagement en activos propios \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:list --\\u003E\\u003Cul class=\\u0022wp-block-list\\u0022\\u003E\\u003C!-- wp:list-item --\\u003E\\u003Cli\\u003EImpacto real en negocio como leads, conversiones e ingresos \\u003C\/li\\u003E\\u003C!-- \/wp:list-item --\\u003E\\u003C\/ul\\u003E\\u003C!-- \/wp:list --\\u003E\\u003C!-- wp:paragraph --\\u003E\\u003Cp\\u003ENo se trata de abandonar las m\\u00e9tricas tradicionales, sino de complementarlas con indicadores que midan la influencia en fases tempranas del search journey. \\u003C\/p\\u003E\\u003C!-- \/wp:paragraph --\\u003E\\u003C!-- wp:paragraph 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2026\",\"banner_content\":\"\",\"cta_label\":\"READ MORE\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-in-SEO-875x438-Blog1.jpg\",\"post\":{\"ID\":155738,\"post_author\":\"60\",\"post_date\":\"2026-01-12 15:13:46\",\"post_date_gmt\":\"2026-01-12 20:13:46\",\"post_title\":\"El\\u00a0\\u00e9xito\\u00a0en\\u00a0SEO\\u00a0ya\\u00a0no es lo\\u00a0que\\u00a0era\\u00a0\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"el-exito-en-seo-ya-no-es-lo-que-era\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2026-03-10 06:21:25\",\"post_modified_gmt\":\"2026-03-10 11:21:25\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/none\/\/\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":148838,\"title\":\"DAC en e-Forum Autumn Marbella 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que DAC participar\\u00e1 en \\u003C\/span\\u003E\\u003Ca href=\\u0022https:\/\/digital1to1.com\/en\/summer-2\/\\u0022\\u003E\\u003Cspan data-contrast=\\u0022none\\u0022\\u003EDigital 1to1 Summer\\u003C\/span\\u003E\\u003C\/a\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003E, que se celebrar\\u00e1 los d\\u00edas \\u003C\/span\\u003E\\u003Cb\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003E18 y 19 de junio de 2025\\u003C\/span\\u003E\\u003C\/b\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003E en el \\u003C\/span\\u003E\\u003Cb\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003EHotel Meli\\u00e1 Villaitana\\u003C\/span\\u003E\\u003C\/b\\u003E\\u003Cspan data-contrast=\\u0022auto\\u0022\\u003E, un exclusivo complejo ubicado en la hermosa Costa Blanca, a pocos minutos de Benidorm, entre el mar y la monta\\u00f1a.\\u003C\/span\\u003E\\u003Cspan 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Este evento re\\u00fane a m\\u00e1s de \\u003Cstrong data-start=\\u0022683\\u0022 data-end=\\u0022722\\u0022\\u003E4,500 profesionales de la industria\\u003C\/strong\\u003E, incluidos los principales minoristas, marcas e innovadores tecnol\\u00f3gicos, para debatir y dar forma al futuro del retail.\\u003C\/p\\u003E\\u003Cp data-start=\\u0022859\\u0022 data-end=\\u00221237\\u0022\\u003EComo \\u003Cstrong data-start=\\u0022864\\u0022 data-end=\\u0022905\\u0022\\u003Eagencia de marketing digital integral\\u003C\/strong\\u003E, DAC est\\u00e1 comprometida con ofrecer \\u003Cstrong data-start=\\u0022941\\u0022 data-end=\\u0022983\\u0022\\u003Esoluciones centradas en el crecimiento\\u003C\/strong\\u003E que generen \\u003Cstrong data-start=\\u0022996\\u0022 data-end=\\u00221023\\u0022\\u003Eresultados inigualables\\u003C\/strong\\u003E para nuestros clientes. Nuestra presencia en Shoptalk Europe refleja nuestra dedicaci\\u00f3n a \\u003Cstrong data-start=\\u00221114\\u0022 data-end=\\u00221162\\u0022\\u003Emantenernos a la vanguardia de la innovaci\\u00f3n\\u003C\/strong\\u003E y a aprovechar estrategias avanzadas para impulsar el \\u00e9xito empresarial.\\u003C\/p\\u003E\\u003Ch3 data-start=\\u00221239\\u0022 data-end=\\u00221277\\u0022\\u003E\\u003Cstrong data-start=\\u00221243\\u0022 data-end=\\u00221275\\u0022\\u003E\\u00a1Vis\\u00edtanos en nuestro stand!\\u003C\/strong\\u003E\\u003C\/h3\\u003E\\u003Cp data-start=\\u00221278\\u0022 data-end=\\u00221658\\u0022\\u003EEstamos emocionados de participar en \\u003Cstrong data-start=\\u00221315\\u0022 data-end=\\u00221339\\u0022\\u003EShoptalk Europe 2025\\u003C\/strong\\u003E\\u2014\\u00a1\\u003Cstrong data-start=\\u00221341\\u0022 data-end=\\u00221362\\u0022\\u003Even a saludarnos!\\u003C\/strong\\u003E Nuestro equipo estar\\u00e1 presente en nuestro stand, listo para hablar sobre las \\u00faltimas tendencias en el retail y marketing digital. Si buscas nuevas estrategias, oportunidades de colaboraci\\u00f3n o simplemente quieres explorar el futuro del sector, estaremos encantados de conectar contigo.\\u003C\/p\\u003E\\u003Ch3 data-start=\\u00221660\\u0022 data-end=\\u00221693\\u0022\\u003E\\u003Cstrong data-start=\\u00221664\\u0022 data-end=\\u00221691\\u0022\\u003EDatos sobre el evento:\\u003C\/strong\\u003E\\u003C\/h3\\u003E\\u003Cul data-start=\\u00221694\\u0022 data-end=\\u00222036\\u0022\\u003E\\u003Cli data-start=\\u00221694\\u0022 data-end=\\u00221730\\u0022\\u003E\\u003Cstrong data-start=\\u00221696\\u0022 data-end=\\u00221707\\u0022\\u003EFechas:\\u003C\/strong\\u003E 2-4 de junio de 2025\\u003C\/li\\u003E\\u003Cli data-start=\\u00221731\\u0022 data-end=\\u00221782\\u0022\\u003E\\u003Cstrong data-start=\\u00221733\\u0022 data-end=\\u00221747\\u0022\\u003EUbicaci\\u00f3n:\\u003C\/strong\\u003E Fira Gran Via, Barcelona, Espa\\u00f1a\\u003C\/li\\u003E\\u003Cli data-start=\\u00221924\\u0022 data-end=\\u00222036\\u0022\\u003E\\u003Cstrong data-start=\\u00221926\\u0022 data-end=\\u00221939\\u0022\\u003EPonentes:\\u003C\/strong\\u003E M\\u00e1s de 160 l\\u00edderes de opini\\u00f3n que compartir\\u00e1n su visi\\u00f3n sobre el futuro del comercio minorista\\u003C\/li\\u003E\\u003C\/ul\\u003E\\u003Cp data-start=\\u00222038\\u0022 data-end=\\u00222193\\u0022\\u003ESi planeas asistir a \\u003Cstrong data-start=\\u00222059\\u0022 data-end=\\u00222083\\u0022\\u003EShoptalk Europe 2025\\u003C\/strong\\u003E, \\u00a1nos encantar\\u00eda conocerte! Pasa por nuestro stand o cont\\u00e1ctanos con anticipaci\\u00f3n para agendar una reuni\\u00f3n.\\u003C\/p\\u003E\\u003Cp data-start=\\u00222195\\u0022 data-end=\\u00222363\\u0022\\u003EMantente al tanto de nuestras actualizaciones y sigue nuestro viaje mientras continuamos \\u003Cstrong data-start=\\u00222284\\u0022 data-end=\\u00222360\\u0022\\u003Eimpulsando la innovaci\\u00f3n en el marketing digital y estrategia para tu negocio\\u003C\/strong\\u003E.\\u003C\/p\\u003E\\u003Cp data-start=\\u00222365\\u0022 data-end=\\u00222481\\u0022 data-is-last-node=\\u0022\\u0022 data-is-only-node=\\u0022\\u0022\\u003EPara m\\u00e1s informaci\\u00f3n sobre Shoptalk Europe 2025, visita la \\u003Ca href=\\u0022https:\/\/shoptalkeurope.com\/\\u0022 target=\\u0022_new\\u0022 rel=\\u0022noopener\\u0022 data-start=\\u00222424\\u0022 data-end=\\u00222480\\u0022\\u003Ep\\u00e1gina oficial del evento\\u003C\/a\\u003E.\\u003C\/p\\u003E\",\"event_date\":\"02 de junio de 2025\",\"publish_date\":\"13 de marzo de 2025\",\"banner_content\":\"\",\"cta_label\":\"M\\u00e1s informaci\\u00f3n\"},\"image\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/2.png\",\"post\":{\"ID\":125716,\"post_author\":\"11\",\"post_date\":\"2025-03-13 20:30:36\",\"post_date_gmt\":\"2025-03-14 01:30:36\",\"post_title\":\"DAC en Shoptalk Europe 2025\",\"post_excerpt\":\"\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"dac-shoptalk-europe-2025\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2025-04-25 11:33:00\",\"post_modified_gmt\":\"2025-04-25 16:33:00\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.dacgroup.com\/insights\/events\/dac-shoptalk-europe-2025\/\",\"menu_order\":0,\"post_type\":\"events\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\"}},{\"id\":125469,\"title\":\"Possible 2023: The Fresh Market Anti-Inflation Recipe\",\"type\":\"events\",\"type_label\":\"Event\",\"link\":\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/possible-2023-the-fresh-market-anti-inflation-recipe\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Estrategia\",\"url\":\"https:\/\/www.dacgroup.com\/es\/event-category\/strategy\/\"}],\"related_info\":{\"content\":\"\\u003Cp\\u003EWith the ever-evolving fields of marketing, media and technology, this year\\u2019s Possible Event featured content dedicated to future-thinking marketers combined with innovation and emerging technologies. With industry peers sharing ideas, presenting visions and discussing mutual challenges, it was an eye-opening and informative couple of days.\\u003C\/p\\u003E\\u003Cp\\u003EDAC\\u2019s very own Nasser Sahlool and Mike Corak were honored to take the stage with Kevin Miller, CMO of The Fresh Market to advise on how to improve customer experience by using a strong digital marketing strategy. 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Video-ES\\u0022,\\u0022caption\\u0022:\\u0022\\u0022,\\u0022description\\u0022:\\u0022\\u0022,\\u0022meta\\u0022:{\\u0022length_formatted\\u0022:\\u00220:33\\u0022},\\u0022dimensions\\u0022:{\\u0022original\\u0022:{\\u0022width\\u0022:1920,\\u0022height\\u0022:1080},\\u0022resized\\u0022:{\\u0022width\\u0022:640,\\u0022height\\u0022:360}},\\u0022image\\u0022:{\\u0022src\\u0022:\\u0022https:\/\/www.dacgroup.com\/wp-includes\/images\/media\/video.png\\u0022,\\u0022width\\u0022:48,\\u0022height\\u0022:64},\\u0022thumb\\u0022:{\\u0022src\\u0022:\\u0022https:\/\/www.dacgroup.com\/wp-includes\/images\/media\/video.png\\u0022,\\u0022width\\u0022:48,\\u0022height\\u0022:64}}]}\\u003C\/script\\u003E\\u003C\/div\\u003E\",\"event_date\":\"18 de abril de 2023\",\"publish_date\":\"05 de mayo de 2023\",\"banner_content\":\"\",\"cta_label\":\"M\\u00e1s 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href=\"\/es\/descubre\/blog\/\">\n                            Blog                        <\/a>\n                    <\/button>\n                                                                <button @click=\"activeFilter = '';\" class=\"\">\n                        <a class=\"text-decoration-none\" href=\"\/es\/descubre\/white-papers\/\">\n                            White Papers                        <\/a>\n                    <\/button>\n                                                                <button @click=\"activeFilter = '';\" class=\"\">\n                        <a class=\"text-decoration-none\" href=\"\/es\/descubre\/series\/\">\n                            Serie de An\u00e1lisis en Profundidad                        <\/a>\n                    <\/button>\n                                                                <button @click=\"activeFilter = '';\" class=\"\">\n                        <a class=\"text-decoration-none\" href=\"\/es\/descubre\/events\/\">\n        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'active' : ''\"\n                            @click=\"setActiveType('strategy', 'Estrategia')\"\n                            x-show=\"showMoreCategories || index < maxVisible\">\n                            Estrategia                        <\/button>\n                                            <button\n                            data-index=\"4\"\n                            x-transition:enter=\"transition ease-out duration-300\"\n                            x-transition:enter-start=\"opacity-0 transform translate-y-2\"\n                            x-transition:enter-end=\"opacity-100 transform translate-y-0\"\n                            style=\"transition-delay: 200ms;\"\n                            x-show=\"showMoreCategories || 4 < maxVisible\"\n                            class=\"topic-button\"\n                            :class=\"currentCategory == 'creative' ? 'active' : ''\"\n                            @click=\"setActiveType('creative', 'Creatividad')\"\n                            x-show=\"showMoreCategories || index < maxVisible\">\n                            Creatividad                        <\/button>\n                                            <button\n                            data-index=\"5\"\n                            x-transition:enter=\"transition ease-out duration-300\"\n                            x-transition:enter-start=\"opacity-0 transform translate-y-2\"\n                            x-transition:enter-end=\"opacity-100 transform translate-y-0\"\n                            style=\"transition-delay: 250ms;\"\n                            x-show=\"showMoreCategories || 5 < maxVisible\"\n                            class=\"topic-button\"\n                            :class=\"currentCategory == 'analytics' ? 'active' : ''\"\n                            @click=\"setActiveType('analytics', 'Anal\u00edtica')\"\n                            x-show=\"showMoreCategories || index < maxVisible\">\n                            Anal\u00edtica                        <\/button>\n                                            <button\n                            data-index=\"6\"\n                            x-transition:enter=\"transition ease-out duration-300\"\n                            x-transition:enter-start=\"opacity-0 transform translate-y-2\"\n                            x-transition:enter-end=\"opacity-100 transform translate-y-0\"\n                            style=\"transition-delay: 300ms;\"\n                            x-show=\"showMoreCategories || 6 < maxVisible\"\n                            class=\"topic-button\"\n                            :class=\"currentCategory == 'development' ? 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M16.0247 9.22553H4.08469L6.93291 12.3063C7.24353 12.6423 7.2435 13.1607 6.93285 13.4966C6.58578 13.8719 5.99253 13.8719 5.64551 13.4965L0.872194 8.33348L5.64551 3.17041C5.99253 2.79506 6.58578 2.79503 6.93285 3.17034C7.2435 3.50628 7.24354 4.02464 6.93293 4.36063L4.08465 7.44158H16.0247C16.5173 7.44158 16.9166 7.84093 16.9166 8.33355C16.9166 8.82618 16.5173 9.22553 16.0247 9.22553Z\"\n                                        fill=\"#363534\" \/>\n                                <\/svg>\n                            <\/span>\n                            Back\n                        <\/li>\n                        <li @click=\"setActiveType('all', 'SEE ALL')\" role=\"button\">\n                        Todo                        <\/li>\n\n                                                    <li role=\"button\" @click=\"setActiveType('paid-media', 'Medios de Full-Funnel')\">\n                                Medios de Full-Funnel                            <\/li>\n                                                    <li role=\"button\" @click=\"setActiveType('search-optimization', 'Optimizaci\u00f3n en Buscadores')\">\n                                Optimizaci\u00f3n en Buscadores                            <\/li>\n                                                    <li role=\"button\" @click=\"setActiveType('local-search', 'B\u00fasqueda local')\">\n                                B\u00fasqueda local                            <\/li>\n                                                    <li role=\"button\" @click=\"setActiveType('strategy', 'Estrategia')\">\n                                Estrategia                            <\/li>\n                                                    <li role=\"button\" @click=\"setActiveType('creative', 'Creatividad')\">\n                                Creatividad                            <\/li>\n                                                    <li role=\"button\" @click=\"setActiveType('analytics', 'Anal\u00edtica')\">\n                                Anal\u00edtica                            <\/li>\n                                                    <li role=\"button\" @click=\"setActiveType('development', 'Desarrollo UX\/UI')\">\n                                Desarrollo UX\/UI                            <\/li>\n                                            <\/ul>\n                <\/div>\n\n            <\/aside>\n            <\/div>\n\n    \n        <div data-role=\"main-article\" class=\"hub-page\" style=\"max-width: 1327px;\">\n            <div\n                id=\"main-article-image-container\"\n                data-category=\"EVENT\"\n                class=\"position-relative main-post-image-container \"\n                style=\"background-image: url(https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Shoptalk-Event-image-for-the-website-1.png);\">\n                <img decoding=\"async\" id=\"main-article-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Shoptalk-Event-image-for-the-website-1.png\" alt=\"main article image\">\n            <\/div>\n\n            <div class=\"main-post-content-container\">\n                <div class=\"main-post-topics\">\n                    \n                <\/div>\n\n                <div class=\"d-flex flex-column\" style=\"gap: 25px;\">\n                    <a id=\"main-article-title\" class=\"main-post-title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-en-shoptalk-europe-2026\/\">\n                        DAC en Shoptalk Europe 2026                    <\/a>\n\n                    <div class=\"post-related-tags mt-0\">\n                                                    <div class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                <span id=\"main-article-date\">\n                                    09 de junio de 2026                                <\/span>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n\n                <div class=\"main-post-text-content\">\n                    <p>\n                        <span id=\"main-article-text-content\">\n                            <p data-start=\"512\" data-end=\"634\">DAC asistir\u00e1 a <strong data-start=\"527\" data-end=\"551\">Shoptalk Europe 2026<\/strong>, que se celebrar\u00e1 los <strong data-start=\"574\" data-end=\"633\">9, 10 y 11 de junio de 2026 en Fira Gran Via, Barcelona<\/strong>.<\/p><p data-start=\"636\" data-end=\"1002\">Shoptalk Europe es uno de los principales encuentros del sector retail en Europa. El evento re\u00fane a directivos de grandes retailers, pure players, marketplaces, compa\u00f1\u00edas tecnol\u00f3gicas y expertos en marketing para analizar las tendencias que est\u00e1n transformando el comercio: retail media, inteligencia artificial, data, experiencia de cliente omnicanal y performance.<\/p><p data-start=\"1004\" data-end=\"1227\">Durante tres d\u00edas, ponencias estrat\u00e9gicas, mesas redondas y reuniones cualificadas permitir\u00e1n profundizar en los nuevos modelos de crecimiento y en los principales palancas de activaci\u00f3n para impulsar resultados de negocio.<\/p><p data-start=\"1229\" data-end=\"1378\">Como agencia full-funnel especializada en performance media y estrategia de presencia local, DAC participar\u00e1 activamente en las conversaciones sobre:<\/p><ul><li data-start=\"1382\" data-end=\"1455\">La evoluci\u00f3n del retail media y las estrategias de activaci\u00f3n omnicanal<\/li><li data-start=\"1458\" data-end=\"1511\">Nuevos modelos de medici\u00f3n en un entorno cookieless<\/li><li data-start=\"1514\" data-end=\"1593\">La descubribilidad de los puntos de venta y su impacto en el tr\u00e1fico a tienda<\/li><li data-start=\"1596\" data-end=\"1657\">El uso estrat\u00e9gico de la data para optimizar la performance<\/li><li data-start=\"1660\" data-end=\"1731\">Estrategias de crecimiento escalables a nivel europeo e internacional<\/li><\/ul><p data-start=\"1733\" data-end=\"1791\">Nuestro equipo estar\u00e1 presente y disponible para conectar.<\/p><p data-start=\"1793\" data-end=\"1940\">Si vas a asistir a Shoptalk Europe 2026, estaremos encantados de reunirnos en Barcelona para hablar sobre tus retos y oportunidades de crecimiento.<\/p><p data-start=\"1793\" data-end=\"1940\"><a href=\"https:\/\/europe.shoptalk.com\/agendas\/2026-agenda\">M\u00e1s informaci\u00f3n sobre el evento aqu\u00ed<\/a><\/p>                        <\/span>\n                    <\/p>\n                <\/div>\n\n                <a id=\"main-article-cta\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-en-shoptalk-europe-2026\/\" class=\"custom-cta\">\n                    Seguir leyendo                <\/a>\n            <\/div>\n\n        <\/div>\n\n    \n    <div data-role=\"category-content-result-container\" style=\"max-width: 1327px;\" class=\"w-full\">\n        <div class=\"content-list d-flex flex-column flex-lg-row w-100\" :class=\"{'show-more-posts': window.or(showMorePosts, !showLoadMoreButton)}\">\n\n            <!-- DESKTOP POSTS START-->\n            <div class=\"desktop d-none d-lg-flex flex-lg-column content-column\" data-cards=\"1|4|7|10\">\n                <span data-card=\"1\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\" alt=\"El cambio en los contenidos de YouTube que las marcas no pueden ignorar\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/cambio-en-el-contenido-de-youtube-que-las-marcas-no-pueden-ignorar\/\">\n                    El cambio en los contenidos de YouTube que las marcas no pueden ignorar                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                06 de mayo de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"4\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/2026-FIFA-World-Cup-875x438-Blog1.jpg\" alt=\"C\u00f3mo el Mundial de la FIFA puede ayudar a las marcas a generar conexiones relevantes\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/mundial-fifa-2026-oportunidades-marketing-espana\/\">\n                    C\u00f3mo el Mundial de la FIFA puede ayudar a las marcas a generar conexiones relevantes                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                02 de abril de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"7\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Execution-to-Orchestration-875x438-Blog1.jpg\" alt=\"M\u00e1s all\u00e1 de la ejecuci\u00f3n: C\u00f3mo aprovechar la IA generativa\u00a0sin perder el control\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/ia-generativa-marketing-control\/\">\n                    M\u00e1s all\u00e1 de la ejecuci\u00f3n: C\u00f3mo aprovechar la IA generativa\u00a0sin perder el control\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                12 de marzo de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/\">Estrategia<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"10\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/What-multi-location-brands-need-to-know-about-local-service-875x438-Blog1.jpg\" alt=\"Lo que las marcas\u00a0con m\u00faltiples puntos de\u00a0venta f\u00edsicos\u00a0deben saber sobre los Local\u00a0Service\u00a0Ads\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/que-deben-saber-las-marcas-multilocales-sobre-local-service-ads\/\">\n                    Lo que las marcas\u00a0con m\u00faltiples puntos de\u00a0venta f\u00edsicos\u00a0deben saber sobre los Local\u00a0Service\u00a0Ads\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                06 de febrero de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/\">B\u00fasqueda local<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n\n                <div\n                    class=\"secondary-posts-container\"\n                    x-show=\"showMorePosts\"\n                    x-cloak\n                    x-transition:enter=\"transition ease-out duration-300\"\n                    x-transition:enter-start=\"opacity-0\"\n                    x-transition:enter-end=\"opacity-100\"\n                >\n                    <span data-card=\"13\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/Universal-Commerce-Protocol-875x438-Blog1.jpg\" alt=\"Universal Commerce\u00a0Protocol\u00a0(UCP): Por\u00a0qu\u00e9\u00a0tu\u00a0marca\u00a0debe\u00a0hablar\u00a0\"IA\" con\u00a0fluidez\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/universal-commerce-protocol-comercio-ia\/\">\n                    Universal Commerce\u00a0Protocol\u00a0(UCP): Por\u00a0qu\u00e9\u00a0tu\u00a0marca\u00a0debe\u00a0hablar\u00a0&#8220;IA&#8221; con\u00a0fluidez\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                20 de enero de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/\">Optimizaci\u00f3n en Buscadores<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                    <span data-card=\"16\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #C7F2B3; color: #171616\">\n                Event            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Madrid.png\" alt=\"DAC en el Summit \u201cBack to School\u201d de Marketing Directo 2025\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-back-to-school-mkd-summit-2025\/\">\n                    DAC en el Summit \u201cBack to School\u201d de Marketing Directo 2025                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                10 de septiembre de 2025                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"desktop d-none d-lg-flex flex-lg-column content-column\">\n                <span data-card=\"2\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\" alt=\"LA IA ag\u00e9ntica\u00a0ya est\u00e1\u00a0transformando\u00a0el\u00a0search, el\u00a0paid\u00a0media ser\u00e1 lo siguiente\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/ia-agentiva-transforma-search-paid-media\/\">\n                    LA IA ag\u00e9ntica\u00a0ya est\u00e1\u00a0transformando\u00a0el\u00a0search, el\u00a0paid\u00a0media ser\u00e1 lo siguiente                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                15 de abril de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"5\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Temu-Shein-875x438-Blog1-1.jpg\" alt=\"Temu y\u00a0Shein\u00a0en 2026: c\u00f3mo su inversi\u00f3n publicitaria intermitente est\u00e1 transformando las subastas (y qu\u00e9 deber\u00edan hacer los media\u00a0buyers)\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/temu-shein-2026-volatilidad-subastas-publicidad-media-buyers\/\">\n                    Temu y\u00a0Shein\u00a0en 2026: c\u00f3mo su inversi\u00f3n publicitaria intermitente est\u00e1 transformando las subastas (y qu\u00e9 deber\u00edan hacer los media\u00a0buyers)\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                30 de marzo de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n       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JSON.stringify({\n                    submittedAt: new Date().getTime(),\n                    fields: data.fields,\n                    context: {\n                        pageUri: window.location.href,\n                        pageName: document.title\n                    }\n                })\n            })\n            .then(response => {\n                if (response.ok) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_6a078e2c7f52d_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Formulario enviado exitosamente!\";\n                        statusElement.style.color = 'green';\n                        statusElement.style.paddingTop = '10px';\n                        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'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n<\/script>                                <span class=\"email-error-container-for-events\"><\/span>\n                            <\/div>\n                        <\/div>\n\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            Suscr\u00edbete                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\"\n                                        fill=\"black\" \/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\"\n                                        fill=\"white\" \/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n\n                <span data-card=\"8\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/FitnessIndustry-875x438-Blog1-1.jpg\" alt=\"El metro cuadrado m\u00e1s importante de tu gimnasio es digital\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/el-metro-cuadrado-mas-importante-de-tu-gimnasio-es-digital\/\">\n                    El metro cuadrado m\u00e1s importante de tu gimnasio es digital\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                05 de marzo de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/\">Estrategia<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"11\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Brdiging-brand-and-performance-media-875x438-Blog1-1.jpg\" alt=\"Conectando marca y performance media: impulsando\u00a0el\u00a0upper\u00a0funnel\u00a0para un crecimiento medible y sostenible\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/bridging-brand-and-performance-media\/\">\n                    Conectando marca y performance media: impulsando\u00a0el\u00a0upper\u00a0funnel\u00a0para un crecimiento medible y sostenible\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                03 de febrero de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n\n                <div\n                    x-show=\"showMorePosts\"\n                    x-cloak\n                    x-transition:enter=\"transition ease-out duration-300\"\n                    x-transition:enter-start=\"opacity-0\"\n                    x-transition:enter-end=\"opacity-100\"\n                    class=\"secondary-posts-container\">\n                    <span data-card=\"14\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-in-SEO-875x438-Blog1.jpg\" alt=\"El\u00a0\u00e9xito\u00a0en\u00a0SEO\u00a0ya\u00a0no es lo\u00a0que\u00a0era\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/el-exito-en-seo-ya-no-es-lo-que-era\/\">\n                    El\u00a0\u00e9xito\u00a0en\u00a0SEO\u00a0ya\u00a0no es lo\u00a0que\u00a0era\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                12 de enero de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/\">Optimizaci\u00f3n en Buscadores<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                    <span data-card=\"17\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #C7F2B3; color: #171616\">\n                Event            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/Event-image-for-the-website-4.png\" alt=\"DAC en el Digital 1to1 Summer 2025\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/digital-1to1-summer\/\">\n                    DAC en el Digital 1to1 Summer 2025\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                18 de junio de 2025                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/event-category\/strategy\/\">Estrategia<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"desktop d-none d-lg-flex flex-lg-column content-column\">\n                <span data-card=\"3\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #FABFBF; color: #171616\">\n                Whitepaper            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/SEO-vs-AI-Visibility-Quiz-875x438-Blog1-ES.jpg\" alt=\"SEO vs. visibilidad en IA: Cuestionario para analizar qu\u00e9 est\u00e1 frenando realmente el rendimiento de tu marca\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/informes-tecnicos\/seo-vs-visibilidad-en-ia-cuestionario-para-analizar-que-esta-frenando-realmente-el-rendimiento-de-tu-marca\/\">\n                    SEO vs. visibilidad en IA: Cuestionario para analizar qu\u00e9 est\u00e1 frenando realmente el rendimiento de tu marca\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                14 de abril de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"6\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #FCD48D; color: #171616\">\n                Webinar            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-875x438-Blog1.jpg\" alt=\"Antes de invertir en IA, revisa si tu SEO est\u00e1 listo\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/webinars\/antes-de-invertir-en-ia-revisa-si-tu-seo-esta-listo\/\">\n                    Antes de invertir en IA, revisa si tu SEO est\u00e1 listo                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                25 de marzo de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"9\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ChatGPT-ads-are-official-875x438-Blog1.jpg\" alt=\"ChatGPT\u00a0Ads\u00a0ya son una realidad: oportunidad, interrogantes y qu\u00e9 deben hacer ahora las marcas\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/chatgpt-ads-lo-que-las-marcas-deben-saber\/\">\n                    ChatGPT\u00a0Ads\u00a0ya son una realidad: oportunidad, interrogantes y qu\u00e9 deben hacer ahora las marcas\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                23 de febrero de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n                <span data-card=\"12\">\n                            <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #C7F2B3; color: #171616\">\n                Event            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/Event-image-for-the-website-450-x-250-px-1.png\" alt=\"DAC\u00a0asistir\u00e1\u00a0a\u00a0E-commerce &#038; CX One to One Meetings Espa\u00f1a 2026\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-ecommerce-cx-one-to-one-meetings-espana\/\">\n                    DAC\u00a0asistir\u00e1\u00a0a\u00a0E-commerce &#038; CX One to One Meetings Espa\u00f1a 2026                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                03 de febrero de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                    <\/span>\n\n                <div\n                    x-show=\"showMorePosts\"\n                    x-cloak\n                    x-transition:enter=\"transition ease-out duration-300\"\n                    x-transition:enter-start=\"opacity-0\"\n                    x-transition:enter-end=\"opacity-100\"\n                    class=\"secondary-posts-container\">\n\n                    <span data-card=\"15\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #C7F2B3; color: #171616\">\n                Event            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/Marbella.png\" alt=\"DAC en e-Forum Autumn Marbella 2025\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-e-forum-autumn-marbella-2025\/\">\n                    DAC en e-Forum Autumn Marbella 2025\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                30 de septiembre de 2025                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                    <span data-card=\"18\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #C7F2B3; color: #171616\">\n                Event            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/2.png\" alt=\"DAC en Shoptalk Europe 2025\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-shoptalk-europe-2025\/\">\n                    DAC en Shoptalk Europe 2025                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                02 de junio de 2025                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/event-category\/strategy\/\">Estrategia<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                <\/div>\n            <\/div>\n            <!-- DESKTOP POSTS END-->\n\n            <!-- MOBILE POSTS START-->\n            <div class=\"d-lg-none d-flex flex-column content-column mobile\">\n                                    <span data-card=\"1\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/Youtube-Content-Shift-Brands-Cant-Ignore-875x438-Blog1.jpg\" alt=\"El cambio en los contenidos de YouTube que las marcas no pueden ignorar\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/cambio-en-el-contenido-de-youtube-que-las-marcas-no-pueden-ignorar\/\">\n                    El cambio en los contenidos de YouTube que las marcas no pueden ignorar                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                06 de mayo de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                                    <span data-card=\"2\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\" alt=\"LA IA ag\u00e9ntica\u00a0ya est\u00e1\u00a0transformando\u00a0el\u00a0search, el\u00a0paid\u00a0media ser\u00e1 lo siguiente\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/ia-agentiva-transforma-search-paid-media\/\">\n                    LA IA ag\u00e9ntica\u00a0ya est\u00e1\u00a0transformando\u00a0el\u00a0search, el\u00a0paid\u00a0media ser\u00e1 lo siguiente                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                15 de abril de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                                    <span data-card=\"3\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #FABFBF; color: #171616\">\n                Whitepaper            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/SEO-vs-AI-Visibility-Quiz-875x438-Blog1-ES.jpg\" alt=\"SEO vs. visibilidad en IA: Cuestionario para analizar qu\u00e9 est\u00e1 frenando realmente el rendimiento de tu marca\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/informes-tecnicos\/seo-vs-visibilidad-en-ia-cuestionario-para-analizar-que-esta-frenando-realmente-el-rendimiento-de-tu-marca\/\">\n                    SEO vs. visibilidad en IA: Cuestionario para analizar qu\u00e9 est\u00e1 frenando realmente el rendimiento de tu marca\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                14 de abril de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                                    <span data-card=\"4\">\n                                <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/2026-FIFA-World-Cup-875x438-Blog1.jpg\" alt=\"C\u00f3mo el Mundial de la FIFA puede ayudar a las marcas a generar conexiones relevantes\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/mundial-fifa-2026-oportunidades-marketing-espana\/\">\n                    C\u00f3mo el Mundial de la FIFA puede ayudar a las marcas a generar conexiones relevantes                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                02 de abril de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>\n                                               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href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/temu-shein-2026-volatilidad-subastas-publicidad-media-buyers\/\">\n                    Temu y\u00a0Shein\u00a0en 2026: c\u00f3mo su inversi\u00f3n publicitaria intermitente est\u00e1 transformando las subastas (y qu\u00e9 deber\u00edan hacer los media\u00a0buyers)\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                30 de marzo de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                        <\/span>\n                \n                <div class=\"d-flex justify-content-center show-more-container\" x-show=\"window.and(!showMobilePosts, showLoadMoreButton)\">\n                    <button\n                        x-show=\"window.and(!showMobilePosts, showLoadMoreMobileButton)\"\n                        x-on:click=\"showMobilePosts = true\"\n                        class=\"show-more-posts-button\">\n                        M\u00e1s informaci\u00f3n                    <\/button>\n                <\/div>\n\n                <div class=\"secondary-posts-container\" x-cloak x-show=\"showMobilePosts\">\n                                            <span data-card=\"6\">\n                                    <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #FCD48D; color: #171616\">\n                Webinar            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-875x438-Blog1.jpg\" alt=\"Antes de invertir en IA, revisa si tu SEO est\u00e1 listo\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/webinars\/antes-de-invertir-en-ia-revisa-si-tu-seo-esta-listo\/\">\n                    Antes de invertir en IA, revisa si tu SEO est\u00e1 listo                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                25 de marzo de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                    <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                            <\/span>\n                                            <span data-card=\"7\">\n                                    <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/Execution-to-Orchestration-875x438-Blog1.jpg\" alt=\"M\u00e1s all\u00e1 de la ejecuci\u00f3n: C\u00f3mo aprovechar la IA generativa\u00a0sin perder el control\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/ia-generativa-marketing-control\/\">\n                    M\u00e1s all\u00e1 de la ejecuci\u00f3n: C\u00f3mo aprovechar la IA generativa\u00a0sin perder el control\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                12 de marzo de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/\">Estrategia<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                            <\/span>\n                                            <span data-card=\"8\">\n                                    <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/FitnessIndustry-875x438-Blog1-1.jpg\" alt=\"El metro cuadrado m\u00e1s importante de tu gimnasio es digital\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/el-metro-cuadrado-mas-importante-de-tu-gimnasio-es-digital\/\">\n                    El metro cuadrado m\u00e1s importante de tu gimnasio es digital\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                05 de marzo de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS -->\n                <div class=\"post-topic-tags\">\n                                                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/\">Estrategia<\/a>\n                                                                <\/div>\n\n                                    <\/a>\n            <\/div>\n        <\/div>\n                            <\/span>\n                                            <span data-card=\"9\">\n                                    <div class=\"post-card generated-post-card\">\n            <div class=\"title\" style=\"background: #363534; color: #fff\">\n                blog            <\/div>\n\n                                <div class=\"image-container position-relative\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/ChatGPT-ads-are-official-875x438-Blog1.jpg\" alt=\"ChatGPT\u00a0Ads\u00a0ya son una realidad: oportunidad, interrogantes y qu\u00e9 deben hacer ahora las marcas\u00a0\">\n\n                                            <\/div>\n            \n            <div class=\"flex flex-col post-content\">\n                <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/chatgpt-ads-lo-que-las-marcas-deben-saber\/\">\n                    ChatGPT\u00a0Ads\u00a0ya son una realidad: oportunidad, interrogantes y qu\u00e9 deben hacer ahora las marcas\u00a0                <\/a>\n\n                <div class=\"post-related-tags mt-0\">\n                                                <div class=\"post-date text-white\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                23 de febrero de 2026                            <\/div>\n                    \n                    \n                                    <\/div>\n\n                <!--TOPIC TAGS 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padding60\">\n        <div class=\"card-title\" style=\"background-color: #f2f2f2\">\n            <div class=\"text-content\">\n                                    <h2>El blog de DAC <\/h2>\n                \n                                    <p>Explora ideas y soluciones para impulsar tus estrategias de marketing. \r\n\r\n<\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/descubre\/blog\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Explora todos los contenidos del blog<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" 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class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/cambio-en-el-contenido-de-youtube-que-las-marcas-no-pueden-ignorar\/\">El cambio en los contenidos de YouTube que las marcas no pueden ignorar<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                May 6, 2026                                            <\/div>\n                                                                                                                            <div class=\"post-author\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                                        <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>Vincent DeLuca                                            <\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #363534\">\n                                    <span class=\"d-inline-block\" style=\"color: #ffffff\">Blog<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/ia-agentiva-transforma-search-paid-media\/\">LA IA ag\u00e9ntica\u00a0ya est\u00e1\u00a0transformando\u00a0el\u00a0search, el\u00a0paid\u00a0media ser\u00e1 lo siguiente<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                April 15, 2026                                            <\/div>\n                                                                                                                            <div class=\"post-author\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                                        <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>Jenna Watson                                            <\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #363534\">\n                                    <span class=\"d-inline-block\" style=\"color: #ffffff\">Blog<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/2026-FIFA-World-Cup-875x438-Blog1.jpg\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/mundial-fifa-2026-oportunidades-marketing-espana\/\">C\u00f3mo el Mundial de la FIFA puede ayudar a las marcas a generar conexiones relevantes<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                April 2, 2026                                            <\/div>\n                                                                                                                            <div class=\"post-author\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                                        <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>Victoria Khinevich                                            <\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"whitepapers\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #fabfbf\">\n            <div class=\"text-content\">\n                                    <h2>White Papers<\/h2>\n                \n                                    <p>Insp\u00edrate en las ideas de profesionales del sector para orientar tus decisiones.<\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/descubre\/white-papers\/\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Explora todos los White Papers <\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-2\">\n            <!-- Recent Webinar -->\n                                                <article class=\"insight-item\">\n                                                    <div class=\"title-row\" style=\"background-color: #fabfbf\">\n                                <span class=\"d-inline-block\" style=\"color: #171616\">whitepapers<\/span>\n                            <\/div>\n                        \n                                                    <div class=\"image-container\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Whitepaper-and-home-page_ES-1.png\" alt=\"El texto promociona estrategias de marketing basadas en la localizaci\u00f3n con un enfoque \"Brand-to-Local\", junto a la imagen de una mano sosteniendo un dispositivo m\u00f3vil con un pin de ubicaci\u00f3n.\" \/>\n                            <\/div>\n                        \n                        <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                            <div class=\"pre-button-content\">\n                                <a href=\"https:\/\/info.dacgroup.com\/es\/whitepaper-thefutureofpersonalization\">El futuro de la personalizaci\u00f3n: c\u00f3mo las marcas pueden ganar con el marketing basado en la ubicaci\u00f3n <\/a>\n                                <div class=\"aditional-info\">\n                                                                            <div class=\"post-date\">\n                                            <span class=\"d-inline-block\">\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                <\/svg>\n                                            <\/span>\n                                            7 de abril de 2025                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/div>\n                    <\/article>\n\n                                    <article class=\"insight-item\">\n                                                    <div class=\"title-row\" style=\"background-color: #fabfbf\">\n                                <span class=\"d-inline-block\" style=\"color: #171616\">whitepapers<\/span>\n                            <\/div>\n                        \n                                                    <div class=\"image-container\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/YearInRecap-Thumb-290x200-1.jpg\" alt=\"Imagen con logotipos de redes sociales y tecnolog\u00eda, incluyendo TikTok, Reddit, Meta y Disney, junto a una ilustraci\u00f3n de un robot humanoide.\" \/>\n                            <\/div>\n                        \n                        <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                            <div class=\"pre-button-content\">\n                                <a href=\"https:\/\/info.dacgroup.com\/es\/2024marketingrecap\">2024 en Marketing: 14 Historias que Redefinieron la Industria y lo que Nos Espera en el 2025<\/a>\n                                <div class=\"aditional-info\">\n                                                                            <div class=\"post-date\">\n                                            <span class=\"d-inline-block\">\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                <\/svg>\n                                            <\/span>\n                                            13 de diciembre de 2024                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/div>\n                    <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"podcasts\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #eff9fe\">\n            <div class=\"text-content\">\n                                    <h2>Podcasts<\/h2>\n                \n                                    <p>Escucha nuestros podcasts para descubrir nuevos insights y perspectivas de expertos.<\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/podcasts\/\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Descubre todos los episodios<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-3\">\n            <!-- Recent Webinar -->\n                                                    <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"webinars\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #fcd48d\">\n            <div class=\"text-content\">\n                                    <h2>Webinars<\/h2>\n                \n                                    <p>Descubre en cada webinar ideas y aprendizajes de expertos que marcan la diferencia. <\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/descubre\/webinars\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Explora todos los Webinars<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-3\">\n            <!-- Recent Webinar -->\n                                                    <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #fcd48d\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">Webinars<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/03\/SEJ-Webinar-660x625-Blog1.jpg\" alt=\"DAC X SEJ webinar- Don&#039;t go chasing AI yet\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                    <span class=\"badge\">ver a la carta<\/span>\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/webinars\/antes-de-invertir-en-ia-revisa-si-tu-seo-esta-listo\/\">Antes de invertir en IA, revisa si tu SEO est\u00e1 listo <\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                May 5, 2026                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"series\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #acd8f3\">\n            <div class=\"text-content\">\n                                    <h2>Serie An\u00e1lisis en Profundidad<\/h2>\n                \n                                    <p>Descubre insights de los expertos que pueden ayudarte en tus pr\u00f3ximos pasos.<\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/descubre\/series\/\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Explora contenidos de la serie An\u00e1lisis en Profundidad  <\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-3\">\n            <!-- Recent Webinar -->\n                                                    <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #acd8f3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">series<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaForwardSeries-Hero1-1.png\" alt=\"DAC Media Forward Series\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/series\/the-media-forward-series\/\">The Media Forward Series\u00a0<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                November 14, 2025                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #acd8f3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">series<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/07\/DAC-Local-Blindspot-Quiz.jpg\" alt=\"Mujer con los ojos vendados frente a un mapa con un icono de ubicaci\u00f3n.\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/series\/el-punto-ciego-local-la-ia-le-esta-costando-clientes\/\">El Punto Ciego Local: \u00bfLa IA te est\u00e1 costando clientes?<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                July 4, 2025                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #acd8f3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">series<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/FutureForward-LP-Graphic1-SPA.png\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/series\/predictions2025\/\">Predicciones 2025<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                January 10, 2025                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"events\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #c7f2b3\">\n            <div class=\"text-content\">\n                                    <h2>Eventos<\/h2>\n                \n                                    <p>Conecta, aprende y crece con eventos con los l\u00edderes en el sector.<\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/descubre\/events\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>Explora todos los eventos<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-3\">\n            <!-- Recent Webinar -->\n                                                    <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #c7f2b3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">Events<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Shoptalk-Event-image-for-the-website-1.png\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                    <span class=\"badge\">PROXIMAMENTE<\/span>\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-en-shoptalk-europe-2026\/\">DAC en Shoptalk Europe 2026<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                9, 10 y 11 de junio de 2026                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <article class=\"insight-item\">\n                                                            <div class=\"title-row\" style=\"background-color: #c7f2b3\">\n                                    <span class=\"d-inline-block\" style=\"color: #171616\">Events<\/span>\n                                <\/div>\n                            \n                                                            <div class=\"image-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/Event-image-for-the-website-450-x-250-px-1.png\" alt=\"Puerto con barcos y monta\u00f1as al fondo iluminado por la luz del atardecer.\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                    <span class=\"badge\">ver a la carta<\/span>\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-ecommerce-cx-one-to-one-meetings-espana\/\">DAC asistir\u00e1 a E-commerce &amp; CX One to One Meetings Espa\u00f1a 2026<\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                3, 4 y 5 de febrero de 2026                                             <\/div>\n   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edificios residenciales al fondo, bajo un cielo azul con nubes.\" \/>\n                                <\/div>\n                            \n                            <div class=\"content-holder\" style=\"background-color: #F2F2F2\">\n                                                                    <span class=\"badge\">ver a la carta<\/span>\n                                                                <div class=\"pre-button-content\">\n                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/eventos\/dac-e-forum-autumn-marbella-2025\/\">DAC en e-Forum Autumn Marbella 2025 <\/a>\n                                    <div class=\"aditional-info\">\n                                                                                    <div class=\"post-date\">\n                                                <span class=\"d-inline-block\">\n                                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                    <\/svg>\n                                                <\/span>\n                                                Martes 30 de septiembre \u2013 mi\u00e9rcoles 1 de octubre de 2025                                            <\/div>\n                                                                                                                                                            <\/div>\n                                <\/div>\n\n                                                            <\/div>\n                        <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"recent-post webinar\" data-post-type=\"localnews\">\n    <div class=\"container max-1448 padding60\">\n        <div class=\"card-title\" style=\"background-color: #fdeaeb\">\n            <div class=\"text-content\">\n                                    <h2>Noticias sobre SEO Local<\/h2>\n                \n                                    <p>Mantente al d\u00eda sobre las tendencias y estrategias que determinan el \u00e9xito en las b\u00fasquedas locales. <\/p>\n                            <\/div>\n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/es\/descubre\/local-search-news\/\" class=\"btn_primary-filled_white_arrow\" >\n    \n        <div>M\u00e1s informaci\u00f3n<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n        <\/div>\n        <div class=\"card-row card-count-3\">\n            <!-- Recent Webinar -->\n                                                <article class=\"insight-item\">\n                        \n                        \n                        <div class=\"content-holder\" style=\"background-color: #FFFFFF\">\n                            <div class=\"pre-button-content\">\n                                <a href=\"https:\/\/www.dacgroup.com\/es\/noticias-de-busqueda-local\/apple-empieza-a-permitir-que-algunos-usuarios-de-iphone-configuren-google-maps-como-su-app-de-navegacion-predeterminada\/\">Apple empieza a permitir que algunos usuarios de iPhone configuren Google Maps como su App de navegaci\u00f3n predeterminada<\/a>\n                                <div class=\"aditional-info\">\n                                                                            <div class=\"post-date\">\n                                            <span class=\"d-inline-block\">\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                <\/svg>\n                                            <\/span>\n                                            31 de marzo de 2025                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/div>\n                    <\/article>\n\n                                    <article class=\"insight-item\">\n                        \n                        \n                        <div class=\"content-holder\" style=\"background-color: #FFFFFF\">\n                            <div class=\"pre-button-content\">\n                                <a href=\"https:\/\/www.dacgroup.com\/es\/noticias-de-busqueda-local\/google-ai-overviews-llega-a-circle-to-search\/\">Google AI Overviews llega a Circle to Search<\/a>\n                                <div class=\"aditional-info\">\n                                                                            <div class=\"post-date\">\n                                            <span class=\"d-inline-block\">\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                <\/svg>\n                                            <\/span>\n                                            4 de febrero de 2024                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/div>\n                    <\/article>\n\n                                    <article class=\"insight-item\">\n                        \n                        \n                        <div class=\"content-holder\" style=\"background-color: #FFFFFF\">\n                            <div class=\"pre-button-content\">\n                                <a href=\"https:\/\/www.dacgroup.com\/es\/noticias-de-busqueda-local\/google-amplia-la-integracion-de-la-ia-con-ask-maps-para-preguntas-y-respuestas\/\">Google ampl\u00eda la integraci\u00f3n de la IA con &quot;Ask Maps&quot; para preguntas y respuestas<\/a>\n                                <div class=\"aditional-info\">\n                                                                            <div class=\"post-date\">\n                                            <span class=\"d-inline-block\">\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                                <\/svg>\n                                            <\/span>\n                                            4 de febrero de 2024                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n\n                                                    <\/div>\n                    <\/article>\n\n                                        <!-- Recent Webinar end -->\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Mantente a la vanguardia            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva 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