{"id":116724,"date":"2024-12-27T13:29:23","date_gmt":"2024-12-27T18:29:23","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116724"},"modified":"2025-11-07T09:29:19","modified_gmt":"2025-11-07T14:29:19","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/\">Descubre<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            El blog de DAC        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Mant\u00e9nte informado con informaci\u00f3n pr\u00e1ctica, estrategias de expertos e ideas innovadoras para impulsar el \u00e9xito de tu marketing.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":161624,\"title\":\"El cambio en los contenidos de YouTube que las marcas no pueden ignorar\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/search-optimization\\\/cambio-en-el-contenido-de-youtube-que-las-marcas-no-pueden-ignorar\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Optimizaci\u00f3n en 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est\u00e1 transformando las subastas (y qu\u00e9 deber\u00edan hacer los media\u00a0buyers)\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/temu-shein-2026-volatilidad-subastas-publicidad-media-buyers\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Mariana Nasreddine\",\"publishedDate\":\"30 de marzo de 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Temu-Shein-875x438-Blog1-1.jpg\"},{\"id\":159889,\"title\":\"M\u00e1s all\u00e1 de la ejecuci\u00f3n: C\u00f3mo aprovechar la IA generativa\u00a0sin perder el 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digital\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/el-metro-cuadrado-mas-importante-de-tu-gimnasio-es-digital\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Estrategia\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris \\\/ Jenna Watson\",\"publishedDate\":\"05 de marzo de 2026\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/FitnessIndustry-875x438-Blog1-1.jpg\"},{\"id\":158790,\"title\":\"ChatGPT\u00a0Ads\u00a0ya son una realidad: oportunidad, interrogantes y qu\u00e9 deben hacer ahora las marcas\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/chatgpt-ads-lo-que-las-marcas-deben-saber\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Felicia DelVecchio\",\"publishedDate\":\"23 de febrero de 2026\",\"read_time\":\"6 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ChatGPT-ads-are-official-875x438-Blog1.jpg\"},{\"id\":157005,\"title\":\"Lo que las marcas\u00a0con m\u00faltiples puntos de\u00a0venta f\u00edsicos\u00a0deben saber sobre los Local\u00a0Service\u00a0Ads\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/local-search\\\/que-deben-saber-las-marcas-multilocales-sobre-local-service-ads\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"B\u00fasqueda local\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris\",\"publishedDate\":\"06 de febrero de 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/What-multi-location-brands-need-to-know-about-local-service-875x438-Blog1.jpg\"},{\"id\":156616,\"title\":\"Conectando marca y performance media: impulsando\u00a0el\u00a0upper\u00a0funnel\u00a0para un crecimiento medible y sostenible\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/bridging-brand-and-performance-media\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Robert Cooney\",\"publishedDate\":\"03 de febrero de 2026\",\"read_time\":\"14 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Brdiging-brand-and-performance-media-875x438-Blog1-1.jpg\"}];\n    window.cta_label = 'Seguir 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src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/Social-media-age-restrictions-660x625-Blog1.jpg\" alt=\"main article image\">\n                <\/div>\n\n                <div class=\"main-post-content-container\">\n                    <div class=\"main-post-topics\">\n                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\" class=\"topic-item\">\n                                Medios de Full-Funnel                            <\/a>\n\n                                                    \n                    <\/div>\n\n                    <a class=\"main-post-title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/restricciones-de-edad-en-redes-sociales-marcas-anunciantes\/\">\n                        La nueva barrera de edad: qu\u00e9 significan las restricciones de edad en redes sociales para las marcas y los anunciantes                    <\/a>\n\n                    <div class=\"post-related-tags\">\n\n                                                    <div class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 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18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                03 de julio de 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Jenna Watson                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            En resumen: las restricciones de edad en redes sociales est\u00e1n convirtiendo la protecci\u00f3n de los menores en una cuesti\u00f3n de planificaci\u00f3n de medios, segmentaci\u00f3n, medici\u00f3n y brand safety A medida que los gobiernos pasan de la autorregulaci\u00f3n de las plataformas a sistemas de control de edad exigibles, las marcas ya no pueden dar por hecho que las plataformas sociales seguir\u00e1n siendo entornos abiertos, medibles y optimizables para llegar a audiencias m\u00e1s j\u00f3venes. Este cambio refleja una preocupaci\u00f3n creciente por c\u00f3mo los feeds algor\u00edtmicos, la publicidad personalizada, el contenido de influencers y la mensajer\u00eda directa pueden afectar a los usuarios m\u00e1s j\u00f3venes, que pueden ser m\u00e1s vulnerables a la persuasi\u00f3n y a los riesgos online. Las normas siguen siendo desiguales seg\u00fan el mercado, pero la direcci\u00f3n es clara: el acceso de los menores, la segmentaci\u00f3n de audiencias j\u00f3venes y los entornos medi\u00e1ticos adyacentes a p\u00fablicos j\u00f3venes son cada vez m\u00e1s restrictivos, m\u00e1s sensibles desde el punto de vista de la privacidad y m\u00e1s complejos de planificar. Descubre por qu\u00e9 la planificaci\u00f3n de medios con restricciones de edad se est\u00e1 convirtiendo a la vez en una prioridad de protecci\u00f3n de los menores y en un reto de resiliencia full-funnel para marcas y anunciantes. Las redes sociales siempre han tenido normas de edad m\u00ednima, pero hist\u00f3ricamente esas normas se trataban como pol\u00edticas de plataforma, no como una infraestructura regulatoria estricta. Eso est\u00e1 empezando a cambiar, ya que los legisladores exigen a las plataformas que demuestren que pueden identificar a los menores, restringir el acceso a determinados entornos y reducir los riesgos asociados a los feeds algor\u00edtmicos, los anuncios personalizados, la mensajer\u00eda directa y el contenido con c\u00f3digos juveniles. La intenci\u00f3n es importante: las audiencias m\u00e1s j\u00f3venes todav\u00eda est\u00e1n desarrollando el criterio cr\u00edtico necesario para navegar por contenidos persuasivos, influencia comercial y presi\u00f3n social online. En esta nueva realidad, unos sistemas de verificaci\u00f3n de edad m\u00e1s s\u00f3lidos pueden ayudar a crear entornos digitales m\u00e1s seguros, especialmente a medida que plataformas y anunciantes asumen una mayor responsabilidad sobre c\u00f3mo se llega a los menores y c\u00f3mo se les influye. Para los anunciantes, esto va m\u00e1s all\u00e1 del cumplimiento normativo. Puede redefinir c\u00f3mo las marcas construyen audiencias, orientan el briefing creativo, seleccionan canales, miden el rendimiento y protegen el valor de marca en entornos donde los j\u00f3venes est\u00e1n presentes, son audiencia adyacente o quedan intencionadamente excluidos. El objetivo no es sortear las protecciones a los menores, sino adaptarse de forma responsable a un panorama medi\u00e1tico en el que se est\u00e1n redefiniendo el acceso, el consentimiento, la segmentaci\u00f3n y la responsabilidad. Australia marca el precedente en las restricciones de edad en redes sociales Australia se ha convertido en el referente global de esta nueva ola regulatoria. Sus restricciones de edad en redes sociales exigen que las plataformas sujetas a restricci\u00f3n por edad adopten medidas razonables para impedir que los australianos menores de 16 a\u00f1os tengan cuentas, trasladando la cuesti\u00f3n desde las condiciones de uso de las plataformas a un control de edad exigible. El cambio importante es la responsabilidad. En lugar de basarse principalmente en que los usuarios declaren su edad, los reguladores exigen a las plataformas que demuestren que cuentan con sistemas, procesos y m\u00e9todos de validaci\u00f3n capaces de reducir el acceso de menores de edad. Esto plantea cuestiones operativas para las plataformas, pero tambi\u00e9n abre interrogantes de planificaci\u00f3n para los anunciantes que dependen de ellas para el alcance, la optimizaci\u00f3n y los insights de audiencia. Es poco probable que el modelo australiano se copie de forma id\u00e9ntica en otros mercados, pero s\u00ed ha cambiado la conversaci\u00f3n global al convertir el acceso social de los menores de 16 a\u00f1os en una cuesti\u00f3n de pol\u00edtica p\u00fablica de primer orden, y no en un debate de nicho sobre seguridad infantil. Las pol\u00edticas de restricci\u00f3n por edad evolucionan de forma desigual seg\u00fan el mercado La tendencia global es clara, pero las reglas no son iguales en todas partes. Algunos mercados estudian restricciones directas de acceso; otros est\u00e1n endureciendo la verificaci\u00f3n de edad, el consentimiento parental, la privacidad juvenil, la responsabilidad de las plataformas o las normas publicitarias sin llegar a implantar una prohibici\u00f3n total. MercadoSituaci\u00f3n actual para marcas y anunciantesEE. UU.No existe una prohibici\u00f3n federal \u00fanica sobre redes sociales, pero s\u00ed un mosaico normativo que avanza r\u00e1pidamente estado por estado. Florida, por ejemplo, restringe las cuentas en redes sociales para menores de 14 a\u00f1os y exige consentimiento parental para los de 14 y 15 a\u00f1os.Canad\u00e1La propuesta legislativa federal (Bill C-34) reforzar\u00eda las normas de seguridad online y podr\u00eda exigir verificaci\u00f3n o estimaci\u00f3n de edad para evitar que los menores de 16 a\u00f1os tengan cuentas en determinadas plataformas.Reino UnidoEl pa\u00eds avanza hacia protecciones m\u00e1s estrictas para los menores de 16 a\u00f1os, con Ofcom previsiblemente desempe\u00f1ando un papel central en la aplicaci\u00f3n, la verificaci\u00f3n de edad y la responsabilidad de las plataformas.Espa\u00f1aEs uno de los ejemplos europeos m\u00e1s claros de una propuesta para restringir el acceso a redes sociales a menores de 16 a\u00f1os, con una verificaci\u00f3n de edad efectiva en el centro del debate.AlemaniaNo existe una prohibici\u00f3n total, pero s\u00ed fuertes expectativas de protecci\u00f3n de menores a trav\u00e9s de la regulaci\u00f3n nacional y de obligaciones a nivel de la UE. El foco est\u00e1 m\u00e1s en la privacidad, la seguridad y la responsabilidad de las plataformas.FranciaFrancia ya ha introducido un marco de mayor\u00eda digital que exige consentimiento parental para que los menores de 15 a\u00f1os se unan a redes sociales, y el debate sobre protecciones m\u00e1s estrictas sigue abierto.EuropaLa Ley de Servicios Digitales (DSA) de la UE ya limita la capacidad de las plataformas para servir anuncios basados en perfiles cuando saben con una certeza razonable que el usuario es menor de edad. Ese contexto europeo importa. En virtud de la Ley de Servicios Digitales (DSA), los anunciantes no deber\u00edan fijarse solo en las prohibiciones directas. Incluso en pa\u00edses sin restricciones totales de acceso a redes sociales, la segmentaci\u00f3n de audiencias j\u00f3venes es cada vez m\u00e1s limitada, m\u00e1s regulada y m\u00e1s sensible desde el punto de vista reputacional. Esto tambi\u00e9n significa que las marcas deben seguir la regulaci\u00f3n en dos niveles: qui\u00e9n puede acceder a una plataforma y qu\u00e9 pueden hacer los anunciantes una vez que los usuarios est\u00e1n all\u00ed. Son cuestiones relacionadas, pero no son lo mismo. La cuesti\u00f3n de la aplicaci\u00f3n sigue abierta Aunque la regulaci\u00f3n sea cada vez m\u00e1s ambiciosa, su aplicaci\u00f3n seguir\u00e1 siendo compleja. Plataformas como Meta, TikTok, Snapchat y otras ya restringen muchas opciones de segmentaci\u00f3n para menores, pero eso no significa que los usuarios m\u00e1s j\u00f3venes desaparezcan de las audiencias de las plataformas de la noche a la ma\u00f1ana. Este es un matiz importante. El control de edad no es un simple interruptor que separa con claridad a los menores de los adultos. Depende de se\u00f1ales de edad, comportamiento de usuario, dise\u00f1o de plataforma, normas de privacidad, m\u00e9todos t\u00e9cnicos de verificaci\u00f3n, flujos de consentimiento parental y capacidad de aplicaci\u00f3n. En EE. UU., especialmente, la ausencia de un est\u00e1ndar federal \u00fanico puede generar un entorno operativo m\u00e1s fragmentado, con plataformas, anunciantes y equipos legales navegando por obligaciones distintas seg\u00fan el estado. Para las marcas, la conclusi\u00f3n no es asumir que la incertidumbre en la aplicaci\u00f3n elimina el riesgo. Al contrario, la planificaci\u00f3n de medios en entornos adyacentes a audiencias j\u00f3venes exigir\u00e1 una gobernanza m\u00e1s s\u00f3lida, una documentaci\u00f3n m\u00e1s clara y mayor flexibilidad a medida que evolucionen las pol\u00edticas de las plataformas y las normas locales. El impacto en los anunciantes va m\u00e1s all\u00e1 del alcance entre los j\u00f3venes Para los anunciantes, el primer impacto es evidente: el acceso a audiencias m\u00e1s j\u00f3venes puede ser m\u00e1s limitado en las principales plataformas sociales. Pero el efecto m\u00e1s amplio va m\u00e1s all\u00e1 del alcance juvenil. Las restricciones de edad podr\u00edan afectar a c\u00f3mo las marcas planifican, segmentan, miden y optimizan sus campa\u00f1as a lo largo de todo el funnel. Los impactos m\u00e1s importantes incluyen: Menor acceso a audiencias menores de 16 o de 18 a\u00f1os en las principales plataformas sociales M\u00e1s l\u00edmites a la segmentaci\u00f3n personalizada y al profiling de menores Mayores lagunas de medici\u00f3n si las plataformas recopilan o exponen menos datos basados en la edad Mayor escrutinio sobre creatividades con c\u00f3digos juveniles, colaboraciones con influencers y contenidos de gaming y entretenimiento Mayores exigencias de brand safety para los anunciantes que operan cerca de audiencias j\u00f3venes Un probable cambio del mix de medios hacia v\u00eddeo contextual, CTV, retail media, search, descubrimiento local, publishers family-safe y audiencias de padres o tutores La medici\u00f3n puede volverse especialmente dif\u00edcil. Si las plataformas reducen la cantidad de datos basados en la edad que recopilan, exponen o permiten utilizar a los anunciantes, las marcas pueden encontrarse con diagn\u00f3sticos de audiencia m\u00e1s d\u00e9biles, menos palancas de optimizaci\u00f3n y menos certeza sobre a qui\u00e9n se ha alcanzado. Esto podr\u00eda hacer que la incrementalidad, el media mix modeling, el an\u00e1lisis del rendimiento contextual y el reporting privacy-safe cobren a\u00fan m\u00e1s importancia. La gobernanza creativa y de influencers ganar\u00e1 peso La planificaci\u00f3n con control de edad no trata solo de los ajustes de segmentaci\u00f3n. Tambi\u00e9n tiene que ver con lo que la creatividad transmite, qui\u00e9n aparece en la pieza, qu\u00e9 influencers participan y por d\u00f3nde es probable que circule el contenido. Las marcas deben esperar un mayor escrutinio sobre campa\u00f1as que quiz\u00e1 no se dirijan expl\u00edcitamente a menores, pero que aun as\u00ed se apoyan en c\u00f3digos juveniles: est\u00e9ticas gaming, formatos de creadores, lenguaje de fandom, momentos del calendario escolar, propiedades de entretenimiento adolescente o tendencias nativas de plataforma populares entre audiencias j\u00f3venes. Lo mismo ocurre con las colaboraciones con influencers, donde el contenido de marca puede llegar a las audiencias a trav\u00e9s de sistemas de recomendaci\u00f3n, reposts, comentarios y comunidades de fans de una forma m\u00e1s dif\u00edcil de controlar que las ubicaciones de paid media. Eso no significa que las marcas deban evitar la creatividad culturalmente relevante. Significa que necesitan reglas m\u00e1s claras para definir cu\u00e1ndo una creatividad con c\u00f3digos juveniles es adecuada, a qu\u00e9 audiencias va dirigida, qu\u00e9 plataformas son apropiadas y c\u00f3mo se revisar\u00e1 el riesgo antes del lanzamiento. C\u00f3mo deben prepararse ahora las marcas Las marcas deber\u00edan abordar esta nueva realidad como una cuesti\u00f3n de resiliencia de medios full-funnel. A medida que las plataformas sociales se vuelven m\u00e1s restrictivas para los menores, las marcas necesitar\u00e1n estrategias que no dependan de la segmentaci\u00f3n directa de audiencias j\u00f3venes. Eso implica una planificaci\u00f3n contextual m\u00e1s s\u00f3lida, una gobernanza creativa m\u00e1s inteligente, una medici\u00f3n privacy-safe, una mejor orquestaci\u00f3n de paid media y una optimizaci\u00f3n de la b\u00fasqueda y visibilidad local m\u00e1s resilientes. Las marcas que construyan flexibilidad desde ahora estar\u00e1n mejor posicionadas si las normas de las plataformas se endurecen r\u00e1pidamente. Un plan pr\u00e1ctico de preparaci\u00f3n deber\u00eda empezar por lo b\u00e1sico: entender d\u00f3nde aparecen actualmente las audiencias j\u00f3venes dentro del plan de medios, qu\u00e9 campa\u00f1as dependen de la segmentaci\u00f3n por edad, qu\u00e9 activos creativos podr\u00edan considerarse de c\u00f3digos juveniles y qu\u00e9 marcos de medici\u00f3n dependen de los datos de edad de las plataformas. Los equipos de marketing deber\u00edan empezar plante\u00e1ndose: \u00bfQu\u00e9 campa\u00f1as dependen actualmente del acceso directo a audiencias menores de 16 o de 18 a\u00f1os? \u00bfD\u00f3nde se llega a audiencias j\u00f3venes de forma indirecta a trav\u00e9s de creadores, contenidos de entretenimiento, gaming o adyacencias contextuales? \u00bfQu\u00e9 mercados presentan mayor exposici\u00f3n regulatoria o un entorno normativo que evoluciona m\u00e1s r\u00e1pido? \u00bfPueden los equipos creativos diferenciar entre mensajes relevantes para j\u00f3venes, relevantes para familias y dirigidos a adultos? \u00bfDisponen los equipos de medios de alternativas si el alcance, la segmentaci\u00f3n o la medici\u00f3n en redes sociales se vuelven m\u00e1s restrictivos? \u00bfEst\u00e1n alineados los equipos de brand safety, legal, privacidad y medios sobre lo que significa \u201cadyacente a audiencias j\u00f3venes\u201d para el negocio? No se trata de frenar la innovaci\u00f3n, sino de construir un sistema de medios con suficiente diversidad, gobernanza y disciplina de medici\u00f3n como para resistir el cambio regulatorio. \u00bfQuieres construir una estrategia de medios capaz de rendir en un entorno m\u00e1s regulado, m\u00e1s sensible a la privacidad y con mayor control de edad? Contacta con DAC para descubrir c\u00f3mo nuestros equipos integrados de media, search, analytics y estrategia pueden ayudarte a adaptarte con confianza.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/restricciones-de-edad-en-redes-sociales-marcas-anunciantes\/\" class=\"custom-cta\">\n                        Seguir leyendo                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/AI-wont-fix-bad-customer-data-Blog1-875x438-1.jpg\" alt=\"La IA no soluciona los problemas derivados de unos datos de cliente deficientes: \u00bfPor qu\u00e9 la preparaci\u00f3n del CRM es clave para el \u00e9xito?\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/ai-wont-fix-bad-customer-data-crm-readiness\/\">La IA no soluciona los problemas derivados de unos datos de cliente deficientes: \u00bfPor qu\u00e9 la preparaci\u00f3n del CRM es clave para el \u00e9xito?<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    22 de junio de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Ruchika Dhunna\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Ruchika Dhunna                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/\">Proove Analytics<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/06\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\" alt=\"\u00bfQu\u00e9 deben pedir los directores de marketing a su agencia de medios?\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/lo-que-los-directores-de-marketing-exigen-hoy-en-dia-a-sus-socios-de-medios\/\">\u00bfQu\u00e9 deben pedir los directores de marketing a su agencia de medios?<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    04 de junio de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Nasser Sahlool\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Nasser Sahlool                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/\">Estrategia<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/05\/GML-Blog1-875x438-1.jpg\" alt=\"Google Marketing Live 2026: 4 conclusiones clave\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/google-marketing-live-2026-key-takeaways\/\">Google Marketing Live 2026: 4 conclusiones clave<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    28 de mayo de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Nuestra Newsletter                        <\/h4>\n                        <p class=\"subtitle\">\n                            Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.                        <\/p>\n                    <\/div>\n\n                    <div data-role=\"form-group\">\n\n                        <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_6a554dca5aac1'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n        <\/div>\n        <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n        \n        <p class='hubspot-status' id='hubspot_form_6a554dca5aac1_status'><\/p>\n    <\/form>\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        var loadedAt = Date.now();\n        var form = document.getElementById('hubspot_form_6a554dca5aac1');\n      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           elapsed: Date.now() - loadedAt,\n                    pageUri: window.location.href,\n                    pageName: document.title\n                })\n            })\n            .then(response => response.json().catch(function() { return {}; }).then(result => {\n                if (response.ok && result.success) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_6a554dca5aac1_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Formulario enviado exitosamente!\";\n                        statusElement.style.color = 'green';\n                        statusElement.style.paddingTop = '10px';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                    }\n\n                    var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                    if(!!userInfo)\n                    {\n                        userInfo.event = 'Form_submit';\n                        userInfo.email = email;\n                        userInfo.form_name = 'Newsletter';\n                        window.dataLayer = window.dataLayer || [];\n                        window.dataLayer.push(userInfo);\n                    }\n\n                    emailInput.value = ''; \/\/ Clear the email field\n                    window.dispatchEvent(new CustomEvent('newsletter-submit'));\n                } else {\n                    if(statusElement) {\n                        statusElement.textContent = (result.data && result.data.message) || \"Hubo un error al enviar el formulario.\";\n                        statusElement.style.color = 'red';\n                        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});\n<\/script>\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            Suscr\u00edbete                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 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    <\/div>\n\n        <\/div>\n    \n    \n        <div data-role=\"topic-filter-container\" class=\"max-w-1400\">\n            <h5>\n                Explorar todas las entradas del blog del DAC            <\/h5>\n\n            <p>\n                Descubre las perspectivas de los expertos y las ideas pr\u00e1cticas para optimizar su estrategia de marketing.            <\/p>\n\n                            <div data-role=\"topic-filter-search\">\n\n                    <label for=\"open-filter-button\">\n                        Filtrar por tema                    <\/label>\n\n                    <div class=\"filter-button-row flex-wrap\">\n                        <button class=\"topic-button\" :class=\"activeType == 'all' ? 'active' : ''\" @click=\"setActiveType('all', 'SEE ALL')\">\n                        Todo                        <\/button>\n\n                                                    <button\n                                data-index=\"0\"\n                                style=\"transition-delay: 0ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'paid-media' ? 'active' : ''\"\n                                @click=\"setActiveType('paid-media', 'Medios de Full-Funnel')\"\n                            >\n                                Medios de Full-Funnel                            <\/button>\n                                                    <button\n                                data-index=\"1\"\n                                style=\"transition-delay: 50ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'search-optimization' ? 'active' : ''\"\n                                @click=\"setActiveType('search-optimization', 'Optimizaci\u00f3n en Buscadores')\"\n                            >\n                                Optimizaci\u00f3n en Buscadores                            <\/button>\n                                                    <button\n                                data-index=\"2\"\n                                style=\"transition-delay: 100ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'local-search' ? 'active' : ''\"\n                                @click=\"setActiveType('local-search', 'B\u00fasqueda local')\"\n                            >\n                                B\u00fasqueda local                            <\/button>\n                                                    <button\n                                data-index=\"3\"\n                                style=\"transition-delay: 150ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'strategy' ? 'active' : ''\"\n                                @click=\"setActiveType('strategy', 'Estrategia')\"\n                            >\n                                Estrategia                            <\/button>\n                                                    <button\n                                data-index=\"4\"\n                                style=\"transition-delay: 200ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'creative' ? 'active' : ''\"\n                                @click=\"setActiveType('creative', 'Creatividad')\"\n                            >\n                                Creatividad                            <\/button>\n                                                    <button\n                                data-index=\"5\"\n                                style=\"transition-delay: 250ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'analytics' ? 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