{"id":116724,"date":"2024-12-27T13:29:23","date_gmt":"2024-12-27T18:29:23","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116724"},"modified":"2026-09-03T15:50:18","modified_gmt":"2026-09-03T20:50:18","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/\">Descubre<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            El blog de DAC        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Mant\u00e9nte informado con informaci\u00f3n pr\u00e1ctica, estrategias de expertos e ideas innovadoras para impulsar el \u00e9xito de tu marketing.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":165541,\"title\":\"Anuncios en ChatGPT: una oportunidad emergente, pero no una alternativa a los canales de performance\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/chatgpt-ads-emerging-consideration-opportunity\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Zhenya Brisker\",\"publishedDate\":\"16 de septiembre de 2026\",\"read_time\":\"10 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/ChatGPT-Ads-Blog1-875x438-1.jpg\"},{\"id\":165091,\"title\":\"La era de los tokens gratis en los LLM ha terminado\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/analytics\\\/se-acabaron-los-tokens-gratis-la-eficiencia-llega-al-uso-de-la-ia\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Proove Analytics\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/analytics\\\/\"}],\"related_info\":{\"author\":\"Dan Temby\",\"publishedDate\":\"03 de septiembre de 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Free-Token-Lunch-Blog1-875x438-1.jpg\"},{\"id\":164135,\"title\":\"\u00daltimas innovaciones en Google AI Overviews: c\u00f3mo conseguir que tu contenido sea citado\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/search-optimization\\\/google-ai-overviews-como-conseguir-que-tu-contenido-sea-citado\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Optimizaci\u00f3n en Buscadores\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/search-optimization\\\/\"}],\"related_info\":{\"author\":\"Michael McManus\",\"publishedDate\":\"14 de agosto de 2026\",\"read_time\":\"10 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Latest-Innovations-in-Google-AI-Overviews-875x438-Blog1-1.jpg\"},{\"id\":163615,\"title\":\"En qu\u00e9 se equivocan los profesionales del marketing respecto a la frecuencia publicitaria\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/analytics\\\/lo-que-los-profesionales-del-marketing-entienden-mal-sobre-la-frecuencia-publicitaria\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Proove Analytics\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/analytics\\\/\"}],\"related_info\":{\"author\":\"Gavin Bowick\",\"publishedDate\":\"30 de julio de 2026\",\"read_time\":\"14 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/What-Marketers-get-wrong-about-ad-frequency-Blog1-875x438-1.jpg\"},{\"id\":163714,\"title\":\"Apple Maps Ads: Que deben saber las marcas con m\u00faltiples puntos de venta\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/local-search\\\/apple-maps-ads-multi-location-brands\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"B\u00fasqueda local\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/local-search\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris \\\/ Victoria Khinevich\",\"publishedDate\":\"29 de julio de 2026\",\"read_time\":\"13 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Apple-Maps-advertising-Blog1-875x438-1.jpg\"},{\"id\":163013,\"title\":\"La nueva barrera de edad: qu\u00e9 significan las restricciones de edad en redes sociales para las marcas y los anunciantes\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/restricciones-de-edad-en-redes-sociales-marcas-anunciantes\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"03 de julio de 2026\",\"read_time\":\"12 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Social-media-age-restrictions-Blog1-875x438-1.jpg\"},{\"id\":162473,\"title\":\"La IA no soluciona los problemas derivados de unos datos de cliente deficientes: \u00bfPor qu\u00e9 la preparaci\u00f3n del CRM es clave para el \u00e9xito?\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/analytics\\\/ai-wont-fix-bad-customer-data-crm-readiness\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Proove Analytics\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/analytics\\\/\"}],\"related_info\":{\"author\":\"Ruchika Dhunna\",\"publishedDate\":\"22 de junio de 2026\",\"read_time\":\"12 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/AI-wont-fix-bad-customer-data-Blog1-875x438-1.jpg\"},{\"id\":162261,\"title\":\"\u00bfQu\u00e9 deben pedir los directores de marketing a su agencia de medios?\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/lo-que-los-directores-de-marketing-exigen-hoy-en-dia-a-sus-socios-de-medios\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Estrategia\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"Nasser Sahlool\",\"publishedDate\":\"04 de junio de 2026\",\"read_time\":\"12 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/What-Should-CMOs-Demand-From-Their-Media-Partner-Blog1-875x438-1.jpg\"},{\"id\":162279,\"title\":\"Google Marketing Live 2026: 4 conclusiones clave\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/google-marketing-live-2026-key-takeaways\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Victoria Khinevich\",\"publishedDate\":\"28 de mayo de 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/GML-Blog1-875x438-1.jpg\"}];\n    window.cta_label = 'Seguir leyendo'\n<\/script>\n\n<section id=\"hub-filter\" x-data=\"contentFilter\" data-language=\"es\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div class=\"d-flex flex-row\">\n        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16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                08 de noviembre de 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Gavin Bowick                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            El 19 de octubre de 2026, Brock Purdy, quarterback de los San Francisco 49ers, se convirti\u00f3 en el l\u00edder hist\u00f3rico de la NFL en \u00edndice de eficiencia de pase (passer rating) a lo largo de su carrera. Su quinto pase frente a Washington le permiti\u00f3 superar el m\u00ednimo de 1.500 intentos necesario para entrar en la clasificaci\u00f3n. Alcanz\u00f3 una puntuaci\u00f3n de 105,6, casi tres puntos por encima de Lamar Jackson, elegido dos veces jugador m\u00e1s valioso (MVP).Para los 49ers, es una buena noticia. El passer rating es uno de los indicadores m\u00e1s citados para evaluar el rendimiento de un quarterback y el equipo ha construido buena parte de su ataque alrededor de Purdy. Si formaras parte de la direcci\u00f3n del club, este ser\u00eda precisamente el dato que querr\u00edas ver en el cuadro de mando. No obstante, su propio entrenador no le da tanta importancia a esta m\u00e9trica, incluso la califica como sobrevalorada.. Lo que valora de Purdy es su disposici\u00f3n a tomar decisiones que perjudican su estad\u00edstica cuando benefician al equipo: lanzar el bal\u00f3n fuera del campo para evitar un placaje con p\u00e9rdida de yardas (sack) o, si van perdiendo, intentar un pase arriesgado que podr\u00eda acabar interceptado porque una opci\u00f3n conservadora no les permitir\u00eda ganar. Purdy, por su parte, comparte esa visi\u00f3n. No termina los partidos comprobando si ha superado los 100 puntos de passer rating; su objetivo es cumplir con el equipo. Una verdadera lecci\u00f3n a la hora de establecer cuales son los verdaderos KPIs a tener en cuenta.. Purdy tiene el mejor \u00edndice de la historia, en parte, precisamente porque no juega obsesionado con mejorar esa estad\u00edstica. Si su rendimiento y su remuneraci\u00f3n dependieran exclusivamente de ese indicador, probablemente cambiar\u00eda su forma de jugar, aunque eso no fuera lo mejor para el equipo. Un dato t\u00e9cnicamente correcto puede llevar a conclusiones equivocadas Siguiendo con esta comparaci\u00f3n, el passer rating combina el porcentaje de pases completados, las yardas por intento, la proporci\u00f3n de pases de touchdown y la tasa de intercepciones. Resume con precisi\u00f3n los resultados de los pases, pero presenta dos limitaciones importantes. La primera es que atribuye al quarterback parte del trabajo que depende de otros miembros del equipo. Un receptor puede dejar caer un pase perfecto. Un pase corto puede convertirse en una gran ganancia de yardas gracias a la habilidad de quien lo recibe. Otra posibilidad es que la protecci\u00f3n de la l\u00ednea ofensiva, el dise\u00f1o de la jugada y el rival tambi\u00e9n influyen en la puntuaci\u00f3n. La segunda limitaci\u00f3n es que no tiene en cuenta todos los factores que influyen en el rendimiento. Por ejemplo, si un quarterback mantiene el bal\u00f3n y acaba siendo derribado por un rival, su puntuaci\u00f3n no se ve afectada. Sin embargo, si decide lanzar el bal\u00f3n fuera del campo para evitar esa situaci\u00f3n, la estad\u00edstica lo penaliza por un pase incompleto. Es decir, una decisi\u00f3n que beneficia al equipo puede perjudicar su valoraci\u00f3n individual. Esto no significa que el passer rating sea un indicador incorrecto, sino que tiene sus limitaciones. El problema surge cuando utilizamos una m\u00e9trica para sacar conclusiones que van m\u00e1s all\u00e1 de lo que realmente mide, como determinar qui\u00e9n es el mejor quarterback, o cuando la convertimos en el principal criterio para evaluar y recompensar su rendimiento. Cuando mejorar el KPI se convierte en el objetivo En cuanto un indicador determina la remuneraci\u00f3n, una promoci\u00f3n o un presupuesto, deja de ser una observaci\u00f3n y pasa a funcionar como una instrucci\u00f3n. Las personas intentar\u00e1n mejorar ese n\u00famero. Por lo general, eso implica hacer mejor su trabajo. Pero, a veces, supone encontrar el camino m\u00e1s f\u00e1cil para alcanzar la cifra, aprovechando justo aquello que la m\u00e9trica no refleja. Esto ocurre en todos los niveles: Un especialista en paid media, al que se eval\u00faa por el coste por adquisici\u00f3n (CPA), descubre que las conversiones m\u00e1s baratas proceden de aquellas audiencias que ya estaban a punto de completar una compra: clientes existentes, usuarios que buscan la marca o visitantes recientes de la web. Es l\u00f3gico, la eficiencia registrada mejora, pero las ventas adicionales probablemente no aumenten. Mientras tanto, la inversi\u00f3n se aleja de las acciones de captaci\u00f3n que potencialmente pueden generan demanda futura. Un director de marketing (CMO) observa un aumento de los ingresos atribuidos al marketing porque el modelo de atribuci\u00f3n se adjudica ventas que se habr\u00edan producido igualmente sin esa actividad. Un director financiero (CFO) cumple el objetivo de reducci\u00f3n de costes aplazando tareas de mantenimiento o recurriendo a proveedores m\u00e1s baratos, pero menos fiables. Sin embargo, estas decisiones pueden acabar generando gastos adicionales a largo plazo. Un responsable de recursos humanos consigue reducir el tiempo de contrataci\u00f3n priorizando a los los candidatos con disponibilidad inmediata, pero esta decisi\u00f3n puede traducirse en una mayor rotaci\u00f3n de personal a largo plazo. Un equipo de atenci\u00f3n al cliente logra reducir la duraci\u00f3n media de las llamadas, pero a costa de resolver menos problemas en el primer contacto, lo que obliga a los clientes a volver a llamar. En ninguno de estos casos tiene por qu\u00e9 haber existido mala fe. Las personas han hecho lo que el indicador les ped\u00eda. El fallo est\u00e1 en la elecci\u00f3n del KPI, no en quienes intentan cumplirlo. Empieza por la pregunta, no por el dato disponible A menudo se eligen KPIs porque resultan familiares, son f\u00e1ciles de presentar en informes o se utilizan habitualmente en el sector. Son ventajas pr\u00e1cticas, pero no demuestran que sean adecuados para una decisi\u00f3n concreta. Supervisar la salud del negocio, diagnosticar un problema, evaluar una iniciativa y valorar el desempe\u00f1o de una persona son objetivos diferentes. Los ingresos son esenciales para el primero, pero por s\u00ed solos aportan muy poco al \u00faltimo. Antes de elegir un KPI, determina qu\u00e9 necesitas entender y qu\u00e9 decisi\u00f3n vas a tomar a partir de la respuesta. Tambi\u00e9n conviene distinguir entre observar un resultado y atribuir sus causas. La rentabilidad, los ingresos y la retenci\u00f3n dependen de muchos factores. Por eso son indicadores \u00fatiles del estado general del negocio, pero no permiten juzgar de forma fiable a un \u00fanico equipo. Un departamento comercial puede hacer bien su trabajo y, aun as\u00ed, registrar una ca\u00edda de ingresos porque las limitaciones de suministro impiden atender los pedidos. Ajusta cada indicador a la responsabilidad que mide Los indicadores de rendimiento deben estar alineados con la contribuci\u00f3n que se espera de cada persona o equipo. Esto no significa que debamos medir \u00fanicamente los aspectos que est\u00e1n bajo su control directo, sino tambi\u00e9n establecer objetivos comunes que fomenten la colaboraci\u00f3n entre departamentos y eviten que cada uno se centre exclusivamente en sus propios resultados, perdiendo de vista los objetivos generales de la empresa. La clave est\u00e1 en definir con claridad c\u00f3mo contribuye el trabajo de cada equipo a los resultados globales del negocio. Antes de establecer un KPI, conviene hacerse una pregunta: \u00bfes posible mejorar este indicador sin que eso suponga una mejora real para el negocio? Si la respuesta es s\u00ed, ser\u00e1 necesario complementarlo con otras m\u00e9tricas que permitan evaluar el impacto real de las decisiones. Compara situaciones realmente comparables El passer rating tambi\u00e9n demuestra que las comparaciones pueden inducir a error. La eficiencia del juego de pase ha mejorado mucho con las d\u00e9cadas, por lo que los quarterbacks m\u00e1s recientes dominan la clasificaci\u00f3n. Jimmy Garoppolo y Tua Tagovailoa figuran por encima de Joe Montana y Dan Marino, y Steve Young es el \u00fanico de los 25 primeros cuya carrera empez\u00f3 hace m\u00e1s de 30 a\u00f1os. Pocos sostendr\u00edan que Garoppolo fue mejor jugador. Los KPIs empresariales presentan el mismo problema. La inflaci\u00f3n, la estacionalidad, los cambios en la combinaci\u00f3n de productos y la evoluci\u00f3n del mix de canales pueden alterar una cifra sin que cambie el rendimiento de fondo. Las tasas de conversi\u00f3n de productos de consumo cotidiano y las de compras caras y meditadas reflejan procesos de decisi\u00f3n distintos, no solo una publicidad m\u00e1s o menos eficaz. Los ingresos por empleado var\u00edan seg\u00fan el modelo de negocio y el grado de externalizaci\u00f3n. El umbral de 1.500 intentos tambi\u00e9n ofrece una lecci\u00f3n. Las muestras peque\u00f1as pueden producir grandes oscilaciones; por eso la NFL no incluye a un quarterback en la clasificaci\u00f3n hasta que acumula suficientes pases. Conviene aplicar la misma prudencia antes de juzgar una campa\u00f1a por su primera semana o a una nueva incorporaci\u00f3n por su primer mes. Reconoce cu\u00e1ndo un KPI no basta Cuando la pregunta es \u00ab\u00bfha funcionado?\u00bb, ning\u00fan KPI puede responder por s\u00ed solo. Si una campa\u00f1a, una bajada de precios y una ampliaci\u00f3n de la distribuci\u00f3n se ponen en marcha durante el mismo trimestre, un aumento de las ventas no puede atribuirse a una sola iniciativa por mucho que elijamos una m\u00e9trica m\u00e1s sofisticada. Para determinar qu\u00e9 ha generado un determinado, es necesario contar con una metodolog\u00eda de medici\u00f3n adecuada. Los experimentos controlados o las pruebas con grupos de control (holdout) permiten evaluar el impacto real de una iniciativa. Cuando este tipo de pruebas no es viable, podemos recurrir a an\u00e1lisis comparativos y modelos estad\u00edsticos que ayuden a identificar las posibles causas, teniendo siempre en cuenta las limitaciones y el grado de incertidumbre de los resultados. En definitiva, nuestras conclusiones deben estar respaldadas por evidencias suficientemente s\u00f3lidas. Construye un conjunto equilibrado de indicadores Para medir correctamente el rendimiento de un negocio, no basta con analizar los resultados. Tambi\u00e9n es importante entender qu\u00e9 factores influyen en ellos y contar con indicadores que permitan identificar posibles consecuencias negativas. Por ejemplo, si el objetivo es reducir costes, debemos asegurarnos de que esto no afecte a la calidad del servicio. Si buscamos crecer, tambi\u00e9n tenemos que vigilar la rentabilidad. Del mismo modo, el coste por adquisici\u00f3n debe analizarse junto con pruebas de incrementalidad que permitan comprobar si estamos generando nuevas conversiones. Y si queremos reducir los tiempos de contrataci\u00f3n, conviene evaluar tambi\u00e9n la retenci\u00f3n de los empleados a largo plazo. Los analistas de f\u00fatbol americano ya aplican este enfoque: interpretan el passer rating junto con otros indicadores, como los puntos esperados a\u00f1adidos por jugada (expected points added). El objetivo no es encontrar una puntuaci\u00f3n universal, sino un conjunto reducido y coherente de m\u00e9tricas que incentive los comportamientos que realmente buscamos. Cinco preguntas antes de fijar un KPI \u00bfQu\u00e9 decisi\u00f3n ayudar\u00e1 a tomar este dato? \u00bfRefleja la contribuci\u00f3n de las personas evaluadas o un resultado que depende tambi\u00e9n de otros equipos? \u00bfQu\u00e9 deja fuera y podr\u00eda alguien mejorar la cifra a costa de empeorar ese aspecto? \u00bfEstamos comparando situaciones equivalentes? \u00bfQu\u00e9 evidencias necesitar\u00edamos antes de actuar? El r\u00e9cord de Purdy es real y los 49ers tienen motivos para celebrarlo. Pero el detalle m\u00e1s revelador es que el jugador que encabeza la clasificaci\u00f3n no juega para mejorar esa estad\u00edstica. Los mejores KPIs son aquellos que los equipos pueden perseguir sin reservas, porque mejorar el indicador significa tambi\u00e9n mejorar el negocio. En DAC ayudamos a las marcas a conectar la medici\u00f3n del marketing con los resultados de negocio. Combinamos anal\u00edtica, experimentaci\u00f3n y visi\u00f3n estrat\u00e9gica para comprender no solo qu\u00e9 ha ocurrido, sino qu\u00e9 ha impulsado realmente los resultados. \u00bfQuieres saber m\u00e1s? Hablemos.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/cuando-cumplir-un-kpi-perjudica-al-negocio\/\" class=\"custom-cta\">\n                        Seguir leyendo                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/10\/Home-Garden-ABM-Blog1-875x438-1.jpg\" alt=\"De la b\u00fasqueda al showroom: el customer journey del sector de hogar y jard\u00edn\u00a0\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/hogar-jardin-de-la-busqueda-a-la-sala-de-exposicion-recorrido-del-cliente\/\">De la b\u00fasqueda al showroom: el customer journey del sector de hogar y jard\u00edn\u00a0<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    27 de octubre de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Ruchika Dhunna\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Ruchika Dhunna                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/strategy\/\">Estrategia<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/10\/Local-Shopping-Blog1-875x438-1.jpg\" alt=\"\u00bfFracaso de la estrategia de marketing o fallo en su ejecuci\u00f3n local?\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/fracaso-de-la-estrategia-de-marketing-o-fallo-en-su-ejecucion-local\/\">\u00bfFracaso de la estrategia de marketing o fallo en su ejecuci\u00f3n local?<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    02 de octubre de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Ahmed Aden\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Ahmed Aden                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/AI-Search-Local-Choice-How-Restaurant-Brands-Win-Location-by-Location-Blog1-875x438-1.jpg\" alt=\"B\u00fasqueda con IA, elecci\u00f3n local: c\u00f3mo las marcas de restaurantes triunfan local por local\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/busqueda-con-ia-eleccion-local-como-las-marcas-de-restauracion-ganan-local-por-local\/\">B\u00fasqueda con IA, elecci\u00f3n local: c\u00f3mo las marcas de restaurantes triunfan local por local<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    17 de septiembre de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Kyle Harris\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Kyle Harris                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/\">B\u00fasqueda local<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Nuestra Newsletter                        <\/h4>\n                        <p class=\"subtitle\">\n                            Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.                        <\/p>\n                    <\/div>\n\n                    <div data-role=\"form-group\">\n\n                        <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_6af66fc8ea2b6'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n        <\/div>\n        <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n        \n        <p class='hubspot-status' id='hubspot_form_6af66fc8ea2b6_status'><\/p>\n    <\/form>\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        var loadedAt = Date.now();\n        var form = document.getElementById('hubspot_form_6af66fc8ea2b6');\n        form.addEventListener('submit', function(event) {\n            if (!form.checkValidity()) {\n                event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            var emailInput = this.querySelector('input[name=\\'email\\']');\n            var email = emailInput.value;\n\n            \/\/ Email validation\n            var emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/; \/\/ Simple email regex\n            \/\/ Use custom selector if provided, otherwise use the specific status element for this form\n            var statusElement = '.hubspot-status' ? document.querySelector('.hubspot-status') : document.getElementById('hubspot_form_6af66fc8ea2b6_status');\n\n            if (!emailPattern.test(email)) {\n                statusElement.textContent = 'Please enter a valid email address.';\n                statusElement.style.color = 'red';\n                statusElement.style.paddingTop = '10px';\n                statusElement.classList.add('showing-message');\n                statusElement.classList.remove('d-none');\n                return; \/\/ Stop the form submission\n            }\n\n            \/\/ Submit through the site's form proxy (form IDs stay server-side)\n            fetch('https:\/\/www.dacgroup.com\/es\/wp-json\/api\/v1\/forms\/submit', {\n                method: 'POST',\n                headers: {\n                    'Content-Type': 'application\/json'\n                },\n                body: JSON.stringify({\n                    form: 'newsletter',\n                    source: 'newsletter-inline',\n                    lang: 'es',\n                    email: email,\n                    hp: form.querySelector('input[name=\\'dac_hp\\']').value,\n                    turnstileToken: (form.querySelector('[name=\\'cf-turnstile-response\\']') || {}).value || '',\n                    elapsed: Date.now() - loadedAt,\n                    pageUri: window.location.href,\n                    pageName: document.title\n                })\n            })\n            .then(response => response.json().catch(function() { return {}; }).then(result => {\n                if (response.ok && result.success) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_6af66fc8ea2b6_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Formulario enviado exitosamente!\";\n                        statusElement.style.color = 'green';\n                        statusElement.style.paddingTop = '10px';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n                    }\n\n                    var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                    if(!!userInfo)\n                    {\n                        userInfo.event = 'Form_submit';\n                        userInfo.email = email;\n                        userInfo.form_name = 'Newsletter';\n                        window.dataLayer = window.dataLayer || [];\n                        window.dataLayer.push(userInfo);\n                    }\n\n                    emailInput.value = ''; \/\/ Clear the email field\n                    window.dispatchEvent(new CustomEvent('newsletter-submit'));\n                } else {\n                    if(statusElement) {\n                        statusElement.textContent = (result.data && result.data.message) || \"Hubo un error al enviar el formulario.\";\n                        statusElement.style.color = 'red';\n                        statusElement.classList.add('showing-message');\n                        statusElement.classList.remove('d-none');\n           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                     Suscr\u00edbete                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 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  <h5>\n                Explorar todas las entradas del blog del DAC            <\/h5>\n\n            <p>\n                Descubre las perspectivas de los expertos y las ideas pr\u00e1cticas para optimizar su estrategia de marketing.            <\/p>\n\n                            <div data-role=\"topic-filter-search\">\n\n                    <label for=\"open-filter-button\">\n                        Filtrar por tema                    <\/label>\n\n                    <div class=\"filter-button-row flex-wrap\">\n                        <button class=\"topic-button\" :class=\"activeType == 'all' ? 'active' : ''\" @click=\"setActiveType('all', 'SEE ALL')\">\n                        Todo                        <\/button>\n\n                                                    <button\n                                data-index=\"0\"\n                                style=\"transition-delay: 0ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'paid-media' ? 'active' : ''\"\n                                @click=\"setActiveType('paid-media', 'Medios de Full-Funnel')\"\n                            >\n                                Medios de Full-Funnel                            <\/button>\n                                                    <button\n                                data-index=\"1\"\n                                style=\"transition-delay: 50ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'search-optimization' ? 'active' : ''\"\n                                @click=\"setActiveType('search-optimization', 'Optimizaci\u00f3n en Buscadores')\"\n                            >\n                                Optimizaci\u00f3n en Buscadores                            <\/button>\n                                                    <button\n                                data-index=\"2\"\n                                style=\"transition-delay: 100ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'local-search' ? 'active' : ''\"\n                                @click=\"setActiveType('local-search', 'B\u00fasqueda local')\"\n                            >\n                                B\u00fasqueda local                            <\/button>\n                                                    <button\n                                data-index=\"3\"\n                                style=\"transition-delay: 150ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'strategy' ? 'active' : ''\"\n                                @click=\"setActiveType('strategy', 'Estrategia')\"\n                            >\n                                Estrategia                            <\/button>\n                                                    <button\n                                data-index=\"4\"\n                                style=\"transition-delay: 200ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'creative' ? 'active' : ''\"\n                                @click=\"setActiveType('creative', 'Creatividad')\"\n                            >\n                                Creatividad                            <\/button>\n                                                    <button\n                                data-index=\"5\"\n                                style=\"transition-delay: 250ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'analytics' ? 'active' : ''\"\n                                @click=\"setActiveType('analytics', 'Proove Analytics')\"\n                            >\n                                Proove Analytics                            <\/button>\n                                                    <button\n                                data-index=\"6\"\n                                style=\"transition-delay: 300ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'development' ? 'active' : ''\"\n                                @click=\"setActiveType('development', 'Desarrollo UX\/UI')\"\n                            >\n                                Desarrollo UX\/UI                            <\/button>\n                        \n                        <span data-role=\"spinner\" x-show=\"isLoading\" x-cloak>\n                            <svg class=\"animate-spin\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#171616\" stroke-width=\"4\" fill=\"none\" stroke-dasharray=\"31.4 31.4\">\n                                    <animateTransform attributeName=\"transform\" attributeType=\"XML\" type=\"rotate\" from=\"0 12 12\" to=\"360 12 12\" dur=\"1s\" repeatCount=\"indefinite\" \/>\n                                <\/circle>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n\n\n              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        Todo                            <\/li>\n\n                                                            <li role=\"button\" @click=\"setActiveType('paid-media', 'Medios de Full-Funnel')\">\n                                    Medios de Full-Funnel                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('search-optimization', 'Optimizaci\u00f3n en Buscadores')\">\n                                    Optimizaci\u00f3n en Buscadores                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('local-search', 'B\u00fasqueda local')\">\n                                    B\u00fasqueda local                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('strategy', 'Estrategia')\">\n                                    Estrategia                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('creative', 'Creatividad')\">\n                                    Creatividad                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('analytics', 'Proove Analytics')\">\n                                    Proove Analytics                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('development', 'Desarrollo UX\/UI')\">\n                                    Desarrollo UX\/UI                                <\/li>\n                                                    <\/ul>\n                    <\/div>\n\n                <\/aside>\n                    <\/div>\n\n        <div data-role=\"content-result-container\" class=\"max-w-1400\">\n            <div class=\"content-list\"> <\/div>\n\n            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