{"id":116724,"date":"2024-12-27T13:29:23","date_gmt":"2024-12-27T18:29:23","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116724"},"modified":"2025-11-07T09:29:19","modified_gmt":"2025-11-07T14:29:19","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/\">Descubre<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            El blog de DAC        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Mant\u00e9nte informado con informaci\u00f3n pr\u00e1ctica, estrategias de expertos e ideas innovadoras para impulsar el \u00e9xito de tu marketing.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":162473,\"title\":\"La IA no soluciona los problemas derivados de unos datos de cliente deficientes: \u00bfPor qu\u00e9 la preparaci\u00f3n del CRM es clave para el \u00e9xito?\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/analytics\\\/ai-wont-fix-bad-customer-data-crm-readiness\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Proove 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siguiente\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/ia-agentiva-transforma-search-paid-media\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jenna Watson\",\"publishedDate\":\"15 de abril de 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Agentic-AI-Impact-on-Search-and-Media-875x438-Blog1.jpg\"},{\"id\":160952,\"title\":\"C\u00f3mo el Mundial de la FIFA puede ayudar a las marcas a generar conexiones relevantes\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/mundial-fifa-2026-oportunidades-marketing-espana\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de 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2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Temu-Shein-875x438-Blog1-1.jpg\"},{\"id\":159889,\"title\":\"M\u00e1s all\u00e1 de la ejecuci\u00f3n: C\u00f3mo aprovechar la IA generativa\u00a0sin perder el control\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/ia-generativa-marketing-control\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Estrategia\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"C\u00e9dric Bellenger\",\"publishedDate\":\"12 de marzo de 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Execution-to-Orchestration-875x438-Blog1.jpg\"},{\"id\":161369,\"title\":\"El metro cuadrado m\u00e1s importante de tu gimnasio es digital\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/el-metro-cuadrado-mas-importante-de-tu-gimnasio-es-digital\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Estrategia\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"Kyle Harris \\\/ Jenna Watson\",\"publishedDate\":\"05 de marzo de 2026\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/FitnessIndustry-875x438-Blog1-1.jpg\"}];\n    window.cta_label = 'Seguir leyendo'\n<\/script>\n\n<section id=\"hub-filter\" x-data=\"contentFilter\" data-language=\"es\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div 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     <div class=\"post-related-tags\">\n\n                                                    <div class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 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4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                14 de agosto de 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Michael McManus                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            En resumen: Google AI Overviews est\u00e1 cambiando la forma en que las personas descubren informaci\u00f3n, por lo que cada vez es m\u00e1s importante que las marcas creen contenido con autoridad, bien estructurado y que la IA de Google pueda citar con confianza. Google AI Overviews est\u00e1 transformando la b\u00fasqueda al responder cada vez m\u00e1s preguntas directamente en los resultados de Google, lo que cambia la forma en que los usuarios descubren informaci\u00f3n y en que las marcas ganan visibilidad. Descubre por qu\u00e9 AI Overviews es importante, c\u00f3mo optimizar tu contenido para las b\u00fasquedas generadas por la IA y cu\u00e1les son las \u00faltimas innovaciones que est\u00e1n dando forma a la experiencia de b\u00fasqueda de Google impulsada por IA. La experiencia de b\u00fasqueda de Google impulsada por IA est\u00e1 evolucionando r\u00e1pidamente. En lugar de limitarse a posicionar p\u00e1ginas web, Google responde cada vez m\u00e1s a las preguntas de los usuarios mediante res\u00famenes generados por IA, conocidos como AI Overviews, que aparecen por encima de los resultados de b\u00fasqueda tradicionales. Para los profesionales del marketing, este cambio est\u00e1 transformando la forma de ganar visibilidad, c\u00f3mo interact\u00faan los usuarios con los resultados y qu\u00e9 hace falta para atraer tr\u00e1fico org\u00e1nico cualificado. A medida que las b\u00fasquedas impulsadas por la IA ganan terreno, el \u00e9xito ya no consiste solo en ocupar la primera posici\u00f3n. Las empresas tambi\u00e9n necesitan crear contenido que la IA de Google considere lo bastante fiable y autorizado como para citarlo. Esto exige entender c\u00f3mo funcionan los AI Overviews, c\u00f3mo est\u00e1n afectando al comportamiento de b\u00fasqueda y c\u00f3mo optimizar el contenido tanto para el posicionamiento tradicional como para los resultados generados por IA. Por qu\u00e9 son importantes los Google AI Overviews AI Overviews ha cambiado de forma sustancial c\u00f3mo Google muestra los resultados de b\u00fasqueda, con implicaciones relevantes para la visibilidad, la autoridad y el comportamiento de los usuarios. A medida que las respuestas generadas por IA aparecen en m\u00e1s b\u00fasquedas, especialmente en consultas informativas, ampl\u00edan el comportamiento de b\u00fasqueda sin clic al ofrecer respuestas directamente en los resultados de Google. Seg\u00fan Google, AI Overviews ya est\u00e1 disponible en m\u00e1s de 200 pa\u00edses y territorios y en m\u00e1s de 40 idiomas, y ha impulsado un aumento superior al 10 % en el uso de los tipos de consultas en las que aparece en mercados importantes como Estados Unidos e India. Para los usuarios, los res\u00famenes generados por IA suelen significar respuestas m\u00e1s r\u00e1pidas. Para los propietarios de sitios web, representan un cambio en la forma de ganar visibilidad y generar tr\u00e1fico org\u00e1nico. \u00bfC\u00f3mo est\u00e1n afectando los AI Overviews al tr\u00e1fico de b\u00fasqueda tradicional? AI Overviews est\u00e1 cambiando el tr\u00e1fico de b\u00fasqueda tradicional al responder muchas preguntas de los usuarios directamente en los resultados, reduciendo as\u00ed la probabilidad de que hagan clic en un sitio web. Sin embargo, para las marcas que consiguen aparecer citadas por la IA, el tr\u00e1fico resultante puede ser incluso m\u00e1s valioso que las visitas org\u00e1nicas tradicionales. Google AI Overviews se activa principalmente en b\u00fasquedas informativas y formuladas como preguntas, incluidas consultas que empiezan por \u00abc\u00f3mo\u00bb, \u00abqu\u00e9 es\u00bb y \u00abpor qu\u00e9\u00bb. Las b\u00fasquedas transaccionales y de navegaci\u00f3n tienen muchas menos probabilidades de generar un AI Overview. Este cambio ya est\u00e1 influyendo en la forma en que las personas interact\u00faan con los resultados de b\u00fasqueda. Un an\u00e1lisis reciente de Pew Research Center concluy\u00f3 que los usuarios hicieron clic en un resultado de b\u00fasqueda tradicional en solo el 8 % de las b\u00fasquedas que mostraban un AI Overview, frente al 15 % de las b\u00fasquedas sin uno. Tambi\u00e9n observ\u00f3 que los usuarios hicieron clic en una fuente citada dentro del propio AI Overview \u00fanicamente el 1 % de las veces. La conclusi\u00f3n es clara: AI Overviews est\u00e1 transformando c\u00f3mo los usuarios descubren informaci\u00f3n. A medida que las respuestas generadas por IA ganan protagonismo, los publishers y los profesionales del marketing deben replantearse c\u00f3mo consiguen visibilidad y clics, en lugar de depender \u00fanicamente del posicionamiento org\u00e1nico tradicional. \u00bfQu\u00e9 son los Google AI Overviews? Los AI Overviews de Google son res\u00famenes generados por IA que aparecen en la parte superior de los resultados de b\u00fasqueda de Google, en lo que a menudo se denomina \u00abposici\u00f3n cero\u00bb. En lugar de mostrar \u00fanicamente los tradicionales enlaces azules, Google utiliza IA generativa para ofrecer respuestas concisas que combinan informaci\u00f3n de varias fuentes de confianza, ayudando a los usuarios a encontrar respuestas m\u00e1s r\u00e1pido sin abandonar la p\u00e1gina de resultados. En muchas b\u00fasquedas informativas, AI Overviews ha cambiado la forma en que los usuarios interact\u00faan con Google. Los usuarios pueden ampliar un resumen y acceder a la experiencia de b\u00fasqueda de Google impulsada por IA para hacer preguntas de seguimiento, profundizar en un tema y refinar sus b\u00fasquedas mediante una interfaz conversacional. En consultas comerciales, Google tambi\u00e9n puede mostrar contenido patrocinado junto a los resultados generados por IA o debajo de ellos. C\u00f3mo optimizar tu contenido para Google AI Overviews Aparecer en Google AI Overviews exige algo m\u00e1s que posicionarse bien en los resultados de b\u00fasqueda tradicionales. La IA de Google est\u00e1 dise\u00f1ada para identificar y mostrar contenido que responda de inmediato a las preguntas de los usuarios, demuestre experiencia y est\u00e9 respaldado por fuentes fiables. A medida que AI Overviews se vuelve m\u00e1s habitual, las empresas deben optimizar su contenido no solo para posicionarse bien, sino tambi\u00e9n para convertirse en fuentes de confianza que la IA de Google pueda citar con seguridad. Las siguientes buenas pr\u00e1cticas pueden aumentar las posibilidades de aparecer. 1. Crea contenido que responda a las preguntas con claridad AI Overviews est\u00e1 dise\u00f1ado para ofrecer respuestas directas, por lo que tu contenido deber\u00eda hacer lo mismo. Estructura la informaci\u00f3n importante con p\u00e1rrafos concisos, encabezados descriptivos, listas, tablas y explicaciones paso a paso cuando sea conveniente. Optimiza la parte inicial del contenido para responder de inmediato a la pregunta principal antes de ampliar con informaci\u00f3n de apoyo. Cuanto m\u00e1s f\u00e1cil sea escanear y entender el contenido, m\u00e1s probabilidades tendr\u00e1 de ser seleccionado como una fuente fiable. 2. Refuerza la credibilidad m\u00e1s all\u00e1 de tu sitio web Los modelos de IA de Google buscan se\u00f1ales de confianza en toda la web, no solo en tu propio sitio. Consigue menciones de marca, rese\u00f1as y citas en sitios web de terceros de prestigio, publicaciones del sector y plataformas de rese\u00f1as independientes para reforzar la autoridad de tu sitio y validar tu experiencia. Cuanto m\u00e1s constante sea la presencia de tu marca en fuentes con autoridad, mayor ser\u00e1 su credibilidad tanto para Google como para sus sistemas de IA. 3. Construye autoridad tem\u00e1tica En lugar de publicar art\u00edculos aislados, crea contenido completo en torno a los temas que m\u00e1s importan a tu audiencia. Desarrollar p\u00e1ginas pilar respaldadas por contenido relacionado y detallado demuestra profundidad de conocimiento y ayuda a Google a entender tu autoridad sobre un tema. Una estrategia de contenidos bien conectada aumenta las posibilidades de aparecer citada en AI Overviews y, al mismo tiempo, refuerza el rendimiento global de la b\u00fasqueda org\u00e1nica. 4. Estructura el contenido para la IA y los motores de b\u00fasqueda Las p\u00e1ginas bien organizadas son m\u00e1s f\u00e1ciles de interpretar tanto para los usuarios como para los sistemas de IA. Utiliza una jerarqu\u00eda l\u00f3gica de encabezados, con un \u00fanico H1 y H2 y H3 descriptivos; crea enlaces internos significativos que expliquen claramente su destino; e implementa datos estructurados relevantes, como los esquemas Article, FAQ, Product o HowTo, cuando corresponda. Estos elementos facilitan que el contenido sea interpretado, extra\u00eddo y citado dentro de las experiencias de b\u00fasqueda de Google generadas por IA. \u00daltimas innovaciones en Google AI Overviews Los AI Overviews de Google han llegado para quedarse y siguen evolucionando r\u00e1pidamente: ya alcanzan a m\u00e1s de 2.000 millones de usuarios activos mensuales en m\u00e1s de 200 pa\u00edses y 40 idiomas. La experiencia de b\u00fasqueda de Google impulsada por IA tambi\u00e9n se est\u00e1 ampliando m\u00e1s all\u00e1 de los res\u00famenes generados por IA, con nuevas funcionalidades que siguen transformando la manera en que los usuarios descubren informaci\u00f3n. Generaci\u00f3n de im\u00e1genes dentro de AI Overviews Google ha lanzado recientemente la posibilidad de crear im\u00e1genes directamente dentro de AI Overviews utilizando su modelo m\u00e1s reciente, Nano Banana. Si AI Overviews ya responde muchas consultas sin necesidad de hacer clic, las im\u00e1genes generadas ampl\u00edan a\u00fan m\u00e1s la capacidad de Google para satisfacer la intenci\u00f3n de b\u00fasqueda dentro de su propia experiencia. En lugar de dirigir a los usuarios hacia im\u00e1genes publicadas en otros sitios, Google puede crear recursos visuales originales directamente en los resultados, reduciendo las oportunidades de las p\u00e1ginas web para ganar visibilidad y tr\u00e1fico tanto en las b\u00fasquedas de texto como en las de im\u00e1genes. Actualizaciones de noticias y Top Stories dentro de AI Overviews Google tambi\u00e9n ha incorporado Top Stories dentro de AI Overviews para determinadas b\u00fasquedas. Anunciada como parte de la iniciativa de Google \u00abFresh perspectives, new updates and prominent links\u00bb, esta funcionalidad destaca art\u00edculos de actualidad y Preferred Sources en temas que est\u00e1n evolucionando. Para los publishers de noticias, supone otra oportunidad de ganar visibilidad y tr\u00e1fico directamente desde la experiencia de b\u00fasqueda de Google impulsada por IA. Qu\u00e9 deber\u00edan hacer ahora los profesionales del marketing Google AI Overviews est\u00e1 transformando c\u00f3mo las personas descubren y consumen informaci\u00f3n, consolid\u00e1ndose como una parte permanente de la experiencia de b\u00fasqueda y no como una tendencia pasajera. Aunque reduce los clics en muchas b\u00fasquedas informativas, tambi\u00e9n crea nuevas oportunidades para las marcas que producen contenido original y con autoridad, y que optimizan para la b\u00fasqueda impulsada por IA. El \u00e9xito ya no consiste \u00fanicamente en ocupar la primera posici\u00f3n en los resultados de b\u00fasqueda tradicionales. Se trata de convertirse en una fuente de confianza que la IA de Google pueda citar y recomendar. Al invertir en contenido de alta calidad, demostrar experiencia y construir una marca reconocible, los profesionales del marketing pueden mejorar su visibilidad en AI Overviews y seguir atrayendo tr\u00e1fico cualificado a medida que evoluciona la b\u00fasqueda. En DAC ayudamos a las marcas a desarrollar estrategias de b\u00fasqueda que funcionan tanto en la b\u00fasqueda tradicional como en las experiencias impulsadas por IA. Desde SEO t\u00e9cnico y estrategia de contenidos hasta optimizaci\u00f3n para AI Overviews, ayudamos a los profesionales del marketing a construir la autoridad, la visibilidad y la confianza necesarias para avanzar a medida que la b\u00fasqueda sigue evolucionando. Hablemos.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-ai-overviews-como-conseguir-que-tu-contenido-sea-citado\/\" class=\"custom-cta\">\n                        Seguir leyendo                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/What-Marketers-get-wrong-about-ad-frequency-Blog1-875x438-1.jpg\" alt=\"En qu\u00e9 se equivocan los profesionales del marketing respecto a la frecuencia publicitaria\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/lo-que-los-profesionales-del-marketing-entienden-mal-sobre-la-frecuencia-publicitaria\/\">En qu\u00e9 se equivocan los profesionales del marketing respecto a la frecuencia publicitaria<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    30 de julio de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Gavin Bowick\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Gavin Bowick                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/\">Proove Analytics<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/Apple-Maps-advertising-Blog1-875x438-1.jpg\" alt=\"Apple Maps Ads: Que deben saber las marcas con m\u00faltiples puntos de venta\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/apple-maps-ads-multi-location-brands\/\">Apple Maps Ads: Que deben saber las marcas con m\u00faltiples puntos de venta<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    29 de julio de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Kyle Harris \/ Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Kyle Harris \/ Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/\">B\u00fasqueda local<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/Social-media-age-restrictions-Blog1-875x438-1.jpg\" alt=\"La nueva barrera de edad: qu\u00e9 significan las restricciones de edad en redes sociales para las marcas y los anunciantes\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/restricciones-de-edad-en-redes-sociales-marcas-anunciantes\/\">La nueva barrera de edad: qu\u00e9 significan las restricciones de edad en redes sociales para las marcas y los anunciantes<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    03 de julio de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Jenna Watson\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Jenna Watson                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\n            <div data-role=\"email-subscription-container\" class=\"w-100 email-area\">\n                <div class=\"form\">\n                    <div class=\"d-flex flex-column text-content\">\n                        <h4>\n                            Nuestra Newsletter                        <\/h4>\n                        <p class=\"subtitle\">\n                            Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.                       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