{"id":116724,"date":"2024-12-27T13:29:23","date_gmt":"2024-12-27T18:29:23","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116724"},"modified":"2026-09-03T15:50:18","modified_gmt":"2026-09-03T20:50:18","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header id=\"blog-hero-internal\" data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/\">Descubre<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            El blog de DAC        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Mant\u00e9nte informado con informaci\u00f3n pr\u00e1ctica, estrategias de expertos e ideas innovadoras para impulsar el \u00e9xito de tu marketing.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":163013,\"title\":\"La nueva barrera de edad: qu\u00e9 significan las restricciones de edad en redes sociales para las marcas y los anunciantes\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/restricciones-de-edad-en-redes-sociales-marcas-anunciantes\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de 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est\u00e1 transformando las subastas (y qu\u00e9 deber\u00edan hacer los media\u00a0buyers)\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/temu-shein-2026-volatilidad-subastas-publicidad-media-buyers\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Mariana Nasreddine\",\"publishedDate\":\"30 de marzo de 2026\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Temu-Shein-875x438-Blog1-1.jpg\"},{\"id\":159889,\"title\":\"M\u00e1s all\u00e1 de la ejecuci\u00f3n: C\u00f3mo aprovechar la IA generativa\u00a0sin perder el control\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/ia-generativa-marketing-control\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Estrategia\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"C\u00e9dric Bellenger\",\"publishedDate\":\"12 de marzo de 2026\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Execution-to-Orchestration-875x438-Blog1.jpg\"}];\n    window.cta_label = 'Seguir leyendo'\n<\/script>\n\n<section id=\"hub-filter\" x-data=\"contentFilter\" data-language=\"es\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div class=\"d-flex 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                       <\/span>\n                                03 de septiembre de 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Dan Temby                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            Esta semana le\u00ed el art\u00edculo de Jon Morra en AdExchanger, Jon Morra&#8217;s AdExchanger piece, \u201cMarketers, The Free Token Lunch Is Over. Is Your Stack Ready?\u201d, y no he dejado de darle vueltas. Puso un nombre ingenioso a una conversaci\u00f3n que ya surge casi a diario en nuestro sector: la verdadera econom\u00eda de la IA por fin empieza a reflejarse en la factura. Su argumento es sencillo. El h\u00e1bito de enviar cada tarea al modelo m\u00e1s grande disponible nunca iba a sobrevivir al uso a escala empresarial. Para los responsables de marketing, esto deber\u00eda ser clarificador, no alarmante. Nos obliga a entender qu\u00e9 estamos comprando y a tomar mejores decisiones sobre d\u00f3nde aportan realmente valor estos sistemas. Mi experiencia combina tres \u00e1mbitos que considero cada vez m\u00e1s conectados: tecnolog\u00eda, anal\u00edtica y operaciones de agencia. As\u00ed que puedo ver como todo esto impacta en el d\u00eda a d\u00eda del marketing y en decisiones muy concretas sobre calidad, velocidad, riesgo y rentabilidad. Desde ese punto de vista, las organizaciones que lo hagan bien ser\u00e1n las que sepan elegir la soluci\u00f3n adecuada para cada tarea. Los objetivos de gasto, por s\u00ed solos, dicen poco: la clave est\u00e1 en encontrar el equilibrio entre capacidad, calidad y coste en funci\u00f3n del trabajo que haya que realizar. . El mensaje contradictorio de la adopci\u00f3n de la IA La mayor\u00eda de las organizaciones transmiten dos mensajes a la vez. El primero: \u201ctodo el mundo deber\u00eda usar IA, todos los d\u00edas, para todo\u201d. El segundo: \u201cpor favor, dejad de malgastar tokens\u201d. Ambos son razonables, pero juntos pueden resultar desconcertantes. Los equipos necesitan suficiente contexto para conciliarlos. Una tarea sencilla de clasificaci\u00f3n o un primer borrador pueden funcionar perfectamente con un modelo ligero. El trabajo que exige razonamiento complejo, conocimiento profundo del dominio o una tolerancia al error muy baja puede justificar sistemas m\u00e1s capaces y m\u00e1s caros. Lo dif\u00edcil es saber en qu\u00e9 situaci\u00f3n estamos. Los modelos de razonamiento pueden consumir una cantidad considerable de tokens internos antes de producir una respuesta visible, y el consumo puede variar mucho entre modelos y configuraciones. Cuando las personas entienden ese equilibrio, suelen tomar mejores decisiones. Pueden decidir cu\u00e1ndo un modelo m\u00e1s potente aporta una mejora material y cu\u00e1ndo simplemente a\u00f1ade coste. Tratar el coste de consumo como un secreto financiero, o mostrarlo solo cuando una factura sorprende a alguien, deja a los equipos sin la informaci\u00f3n que necesitan. La transparencia favorece al mismo tiempo la adopci\u00f3n y la eficiencia. Ya hemos visto esta pel\u00edcula La transici\u00f3n de un acceso generoso con tarifa plana a precios de consumo m\u00e1s visibles era previsible. Los precios iniciales redujeron el coste de experimentar, lo que ayud\u00f3 al mercado a avanzar r\u00e1pido. A escala, tanto los proveedores como los compradores empresariales necesitan una relaci\u00f3n m\u00e1s estrecha entre uso y coste. Para quienes tenemos cierta edad, el momento resulta familiar. Muchos recordamos vigilar los minutos del m\u00f3vil y esperar con el dedo sobre el bot\u00f3n de llamada hasta las 18:01 (quien lo vivi\u00f3, lo sabe). El modelo de precios nos ense\u00f1\u00f3 a tratar los minutos de llamada como un recurso escaso. La competencia, la capacidad y una econom\u00eda m\u00e1s favorable acabaron haciendo desaparecer esa ansiedad para la mayor\u00eda. La computaci\u00f3n de IA puede seguir una trayectoria similar. Seguimos en la fase de \u00abvigilar los minutos\u00bb, y los presupuestos se llevan sorpresas cuando los equipos act\u00faan como si no fuera as\u00ed. Los costes unitarios pueden seguir bajando, pero el uso suele crecer m\u00e1s deprisa que la ca\u00edda del precio por token. M\u00e1s casos de uso, contextos m\u00e1s largos, razonamiento adicional, reintentos y flujos de trabajo con agentes pueden absorber f\u00e1cilmente el ahorro. El punto m\u00e1s \u00fatil de Morra es la idea de coste por respuesta v\u00e1lida (cost-of-pass): el coste esperado de obtener una respuesta aceptable. El precio por token es solo uno de los componentes. Un c\u00e1lculo \u00fatil tambi\u00e9n incluye reintentos, latencia, revisi\u00f3n humana y el coste de un fallo. Este enfoque convierte el enrutamiento de modelos en una disciplina operativa con implicaciones directas para la calidad, el margen y el riesgo. Vuelve la conversaci\u00f3n sobre precio y valor Aqu\u00ed es donde el asunto afecta m\u00e1s directamente a las agencias y, en general, al trabajo intelectual. El trabajo asistido por IA puede requerir menos horas humanas, y los clientes deber\u00edan participar de las ganancias reales de eficiencia. Al mismo tiempo, esas horas ahora pueden contener an\u00e1lisis m\u00e1s profundos, mayor cobertura, iteraciones m\u00e1s r\u00e1pidas y trabajos que hace unos a\u00f1os no eran viables a un precio razonable. Hay menos horas; cabe m\u00e1s dentro de ellas. La estructura de costes tambi\u00e9n est\u00e1 cambiando. Detr\u00e1s de un entregable asistido por IA hay computaci\u00f3n, herramientas, orquestaci\u00f3n, gobernanza, evaluaci\u00f3n y el talento s\u00e9nior necesario para dirigir el trabajo de forma responsable. Esos costes no aumentar\u00e1n de forma uniforme, y la experiencia humana seguir\u00e1 siendo la partida m\u00e1s importante en muchos proyectos. Aun as\u00ed, \u00ablo hizo el modelo\u00bb es un mal indicador tanto del coste del trabajo como del valor del resultado. Una conversaci\u00f3n comercial m\u00e1s saludable empieza por los resultados, los niveles de servicio y el riesgo. Deber\u00edamos estar dispuestos a mostrar d\u00f3nde la IA redujo el esfuerzo y d\u00f3nde introdujo nuevos costes. As\u00ed, los clientes pueden evaluar el alcance y el resultado sin utilizar las horas como \u00fanica referencia del valor. Si todos miramos las mismas cuentas con transparencia, deja de ser una negociaci\u00f3n de honorarios y pasa a ser un beneficio compartido. El renacimiento de la computaci\u00f3n local Esta es la predicci\u00f3n que m\u00e1s me interesa. La computaci\u00f3n local y privada volver\u00e1 a ocupar un lugar relevante en las arquitecturas empresariales de IA. Los modelos de pesos abiertos mejoran r\u00e1pidamente, y el software para ejecutarlos en Apple silicon y otro hardware accesible ha madurado. Un peque\u00f1o conjunto de Mac mini (o su equivalente) en una oficina o centro de datos puede trabajar ahora las 24 horas: una especie de equipo de apoyo digital que mantiene los datos y el control operativo m\u00e1s cerca de la organizaci\u00f3n. El precio de compra es solo una l\u00ednea del c\u00e1lculo. Un modelo cre\u00edble de punto de equilibrio tambi\u00e9n incluye utilizaci\u00f3n, consumo el\u00e9ctrico, soporte, seguridad, mantenimiento del modelo, fiabilidad y el coste de la capacidad ociosa. Las cargas de trabajo internas estables son las mejores candidatas, especialmente cuando la privacidad importa y la calidad necesaria se conoce bien. La demanda irregular, los requisitos que cambian r\u00e1pido o los problemas que necesitan los modelos m\u00e1s potentes disponibles seguir\u00e1n benefici\u00e1ndose de los servicios en la nube. Una utilizaci\u00f3n alta y constante cambia la ecuaci\u00f3n. Para an\u00e1lisis internos, redacci\u00f3n, clasificaci\u00f3n y todo ese trabajo cotidiano que conecta el conocimiento de una organizaci\u00f3n, disponer de capacidad propia empezar\u00e1 a competir con alquilar cada token. Espero que muchas organizaciones acaben con una arquitectura h\u00edbrida: modelos locales o privados para tareas repetibles, con APIs de modelos de \u00faltima generaci\u00f3n disponibles cuando una tarea realmente se beneficie de ellas. Eso convertir\u00e1 la elecci\u00f3n del modelo en una capacidad estrat\u00e9gica. Los equipos tendr\u00e1n que saber cu\u00e1nta inteligencia requiere una tarea, c\u00f3mo medir\u00e1n un buen resultado y d\u00f3nde debe ejecutarse el trabajo. Las respuestas variar\u00e1n seg\u00fan la carga de trabajo, precisamente por eso ser\u00e1 cada vez m\u00e1s dif\u00edcil defender una estrategia de modelo \u00fanico. De la experimentaci\u00f3n a la adopci\u00f3n responsable Nada de esto reduce mi entusiasmo por la IA. Al contrario, me hace querer que las organizaciones aborden su adopci\u00f3n con la misma seriedad que cualquier otra capacidad operativa. Los equipos necesitan visibilidad del uso, evaluaciones fiables, reglas de enrutamiento sensatas y permiso para elegir una herramienta m\u00e1s peque\u00f1a cuando sea la adecuada. La siguiente fase nos exigir\u00e1 algo m\u00e1s que entusiasmo. Tendremos que entender la factura, dise\u00f1ar teniendo en cuenta ese coste y decidir d\u00f3nde merece la pena pagar por una inteligencia m\u00e1s cara. Los tokens gratis estuvieron bien mientras duraron. Saber exactamente qu\u00e9 estamos pagando y cu\u00e1nto vale me parece un avance.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/se-acabaron-los-tokens-gratis-la-eficiencia-llega-al-uso-de-la-ia\/\" class=\"custom-cta\">\n                        Seguir leyendo                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Latest-Innovations-in-Google-AI-Overviews-875x438-Blog1-1.jpg\" alt=\"\u00daltimas innovaciones en Google AI Overviews: c\u00f3mo conseguir que tu contenido sea citado\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/google-ai-overviews-como-conseguir-que-tu-contenido-sea-citado\/\">\u00daltimas innovaciones en Google AI Overviews: c\u00f3mo conseguir que tu contenido sea citado<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    14 de agosto de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Michael McManus\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Michael McManus                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/search-optimization\/\">Optimizaci\u00f3n en Buscadores<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/What-Marketers-get-wrong-about-ad-frequency-Blog1-875x438-1.jpg\" alt=\"En qu\u00e9 se equivocan los profesionales del marketing respecto a la frecuencia publicitaria\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/lo-que-los-profesionales-del-marketing-entienden-mal-sobre-la-frecuencia-publicitaria\/\">En qu\u00e9 se equivocan los profesionales del marketing respecto a la frecuencia publicitaria<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    30 de julio de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Gavin Bowick\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Gavin Bowick                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/analytics\/\">Proove Analytics<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/07\/Apple-Maps-advertising-Blog1-875x438-1.jpg\" alt=\"Apple Maps Ads: Que deben saber las marcas con m\u00faltiples puntos de venta\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/local-search\/apple-maps-ads-multi-location-brands\/\">Apple Maps Ads: Que deben saber las marcas con m\u00faltiples puntos de venta<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    29 de julio de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Kyle Harris \/ Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Kyle Harris \/ Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                              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'active' : ''\" @click=\"setActiveType('all', 'SEE ALL')\">\n                        Todo                        <\/button>\n\n                                                    <button\n                                data-index=\"0\"\n                                style=\"transition-delay: 0ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'paid-media' ? 'active' : ''\"\n                                @click=\"setActiveType('paid-media', 'Medios de Full-Funnel')\"\n                            >\n                                Medios de Full-Funnel                            <\/button>\n                                                    <button\n                                data-index=\"1\"\n                                style=\"transition-delay: 50ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'search-optimization' ? 'active' : ''\"\n                                @click=\"setActiveType('search-optimization', 'Optimizaci\u00f3n en Buscadores')\"\n                            >\n                                Optimizaci\u00f3n en Buscadores                            <\/button>\n                                                    <button\n                                data-index=\"2\"\n                                style=\"transition-delay: 100ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'local-search' ? 'active' : ''\"\n                                @click=\"setActiveType('local-search', 'B\u00fasqueda local')\"\n                            >\n                                B\u00fasqueda local                            <\/button>\n                                                    <button\n                                data-index=\"3\"\n                                style=\"transition-delay: 150ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'strategy' ? 'active' : ''\"\n                                @click=\"setActiveType('strategy', 'Estrategia')\"\n                            >\n                                Estrategia                            <\/button>\n                                                    <button\n                                data-index=\"4\"\n                                style=\"transition-delay: 200ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'creative' ? 'active' : ''\"\n                                @click=\"setActiveType('creative', 'Creatividad')\"\n                            >\n                                Creatividad                            <\/button>\n                                                    <button\n                                data-index=\"5\"\n                                style=\"transition-delay: 250ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'analytics' ? 'active' : ''\"\n                                @click=\"setActiveType('analytics', 'Proove Analytics')\"\n                            >\n                                Proove Analytics                            <\/button>\n                                                    <button\n                                data-index=\"6\"\n                                style=\"transition-delay: 300ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'development' ? 'active' : ''\"\n                                @click=\"setActiveType('development', 'Desarrollo UX\/UI')\"\n                            >\n                                Desarrollo UX\/UI                            <\/button>\n                        \n                        <span data-role=\"spinner\" x-show=\"isLoading\" x-cloak>\n                            <svg class=\"animate-spin\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#171616\" stroke-width=\"4\" fill=\"none\" stroke-dasharray=\"31.4 31.4\">\n                                    <animateTransform attributeName=\"transform\" attributeType=\"XML\" type=\"rotate\" from=\"0 12 12\" to=\"360 12 12\" dur=\"1s\" repeatCount=\"indefinite\" \/>\n                                <\/circle>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n\n\n              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height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\"\n                                        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                            d=\"M16.0247 9.22553H4.08469L6.93291 12.3063C7.24353 12.6423 7.2435 13.1607 6.93285 13.4966C6.58578 13.8719 5.99253 13.8719 5.64551 13.4965L0.872194 8.33348L5.64551 3.17041C5.99253 2.79506 6.58578 2.79503 6.93285 3.17034C7.2435 3.50628 7.24354 4.02464 6.93293 4.36063L4.08465 7.44158H16.0247C16.5173 7.44158 16.9166 7.84093 16.9166 8.33355C16.9166 8.82618 16.5173 9.22553 16.0247 9.22553Z\"\n                                            fill=\"#363534\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Back\n                            <\/li>\n                            <li @click=\"setActiveType('all', 'SEE ALL')\" role=\"button\">\n                            Todo                            <\/li>\n\n                                                            <li role=\"button\" @click=\"setActiveType('paid-media', 'Medios de Full-Funnel')\">\n                                    Medios de Full-Funnel                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('search-optimization', 'Optimizaci\u00f3n en Buscadores')\">\n                                    Optimizaci\u00f3n en Buscadores                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('local-search', 'B\u00fasqueda local')\">\n                                    B\u00fasqueda local                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('strategy', 'Estrategia')\">\n                                    Estrategia                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('creative', 'Creatividad')\">\n                                    Creatividad                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('analytics', 'Proove Analytics')\">\n                                    Proove Analytics                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('development', 'Desarrollo UX\/UI')\">\n                                    Desarrollo UX\/UI                                <\/li>\n                                                    <\/ul>\n                    <\/div>\n\n                <\/aside>\n                    <\/div>\n\n        <div data-role=\"content-result-container\" class=\"max-w-1400\">\n            <div class=\"content-list\"> <\/div>\n\n            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width=\"24\" height=\"17\" viewBox=\"0 0 24 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path\n                            d=\"M19.7303 9.46276L14.8759 14.7137C14.5429 15.074 14.5429 15.6298 14.876 15.99C15.2481 16.3924 15.8842 16.3924 16.2563 15.9899L23.1809 8.49991L16.2563 1.00988C15.8842 0.607416 15.2481 0.607379 14.876 1.0098C14.5429 1.37001 14.5429 1.92582 14.8759 2.28607L19.7303 7.53683H0.962963C0.431133 7.53683 0 7.96796 0 8.49979C0 9.03162 0.431133 9.46276 0.962963 9.46276H19.7303Z\"\n                            fill=\"#171616\" \/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n\n\n            \n\n            <div class=\"d-flex d-lg-none w-100 align-items-center justify-content-center insight-cta-container\">\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/descubre\/' class=\"btn_primary-filled_white_none  \"  >\n                        \n                        <div>Explora todas los insights<\/div>\n\n                        \n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n        <\/div>\n    \n<\/section>\n\n\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del marketing digital.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6aa62f509886c'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Direcci\u00f3n de correo electr\u00f3nico' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Enviar<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6aa62f509886c');\n    form.on('submit', function(event) {\n        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