{"id":116724,"date":"2024-12-27T13:29:23","date_gmt":"2024-12-27T18:29:23","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=116724"},"modified":"2025-11-07T09:29:19","modified_gmt":"2025-11-07T14:29:19","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<style>\n    :root {\n        \n                    --regular-image-url: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Insights-header-hero.png');\n        \n            }\n<\/style>\n\n\n<header data-role=\"blog-hero-block\">\n    <div class=\"blog-hero-breadcrumb container max-1448\">\n        <a href=\"https:\/\/www.dacgroup.com\/es\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/\">Descubre<\/a>    <\/div>\n    <div class=\"text-content\">\n\n            <h1 class=\"title\">\n            El blog de DAC        <\/h1>\n        \n                    <div class=\"description-container\">\n                <p class=\"description\">\n                    Mant\u00e9nte informado con informaci\u00f3n pr\u00e1ctica, estrategias de expertos e ideas innovadoras para impulsar el \u00e9xito de tu marketing.                <\/p>\n            <\/div>\n        \n    <\/div>\n<\/header>\n\n\n<script>\n    window.see_all_label = 'SEE ALL';\n    window.encodedPosts = [{\"id\":158790,\"title\":\"ChatGPT\u00a0Ads\u00a0ya son una realidad: oportunidad, interrogantes y qu\u00e9 deben hacer ahora las marcas\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/chatgpt-ads-lo-que-las-marcas-deben-saber\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de 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Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Jose Parrado Chocano\",\"publishedDate\":\"09 de enero de 2026\",\"read_time\":\"12 min\",\"difficulty\":\"Intermediate\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/AI-Is-Changing-the-Search-Game-875x438-Blog1-1.jpg\"},{\"id\":153714,\"title\":\"Tendencias de Marketing 2026: 26 Palancas que redefinen el performance\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/tendencias-de-marketing-2026-26-palancas-que-redefinen-el-performance\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Estrategia\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/strategy\\\/\"}],\"related_info\":{\"author\":\"Robert Cooney \\\/ Melis Ciner \\\/ Kyle Harris \\\/ Jane Sanderson \\\/ Isrene shao \\\/ Kate Haishun\",\"publishedDate\":\"05 de diciembre de 2025\",\"read_time\":\"8 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/26MarketingTrends-BlogBanner.jpg\"},{\"id\":153329,\"title\":\"La serie Media Forward:\u00a0Cuando la medici\u00f3n\u00a0conecta con el valor real\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/la-series-media-forward-cuando-la-medicion-conecta-con-el-valor-real\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Bhavin Prashad\",\"publishedDate\":\"02 de diciembre de 2025\",\"read_time\":\"9 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/MediaPlaybookContent4-BlogBanner.png\"},{\"id\":153099,\"title\":\"La serie Media Forward: La\u00a0agilidad\u00a0como ventaja competitiva\u00a0\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/forward-in-media-strategy-la-agilidad-como-ventaja-competitiva\\\/\",\"taxonomy\":\"\",\"topics\":[{\"name\":\"Medios de Full-Funnel\",\"url\":\"https:\\\/\\\/www.dacgroup.com\\\/es\\\/descubre\\\/blog\\\/paid-media\\\/\"}],\"related_info\":{\"author\":\"Maura Pierson\",\"publishedDate\":\"25 de noviembre de 2025\",\"read_time\":\"7 min\",\"difficulty\":\"Beginner\"},\"image\":\"https:\\\/\\\/www.dacgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/MediaPlaybookContent3-BlogBanner-ES.png\"}];\n    window.cta_label = 'Seguir leyendo'\n<\/script>\n\n<section x-data=\"contentFilter\" data-language=\"es\" data-role=\"hubspot-filter\"\n    data-selected-filter=\"all\"  class=\"d-flex flex-column align-items-center\">\n\n    \n        <div class=\"d-flex flex-row w-100 max-w-1400\" data-role=\"resouce-filter\">\n            <!-- Resouce Filter -->\n            <div 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src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/Agentic-AI-Impact-on-Search-and-Media-660x625-Blog1.jpg\" alt=\"main article image\">\n                <\/div>\n\n                <div class=\"main-post-content-container\">\n                    <div class=\"main-post-topics\">\n                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\" class=\"topic-item\">\n                                Medios de Full-Funnel                            <\/a>\n\n                                                    \n                    <\/div>\n\n                    <a class=\"main-post-title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/ia-agentiva-transforma-search-paid-media\/\">\n                        LA IA aut\u00f3noma ya est\u00e1 transformando el search, el paid media ser\u00e1 lo siguiente                    <\/a>\n\n                    <div class=\"post-related-tags\">\n\n                                                    <div class=\"post-date\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path\n                                            d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\"\n                                            fill=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                15 de abril de 2026                            <\/div>\n                        \n                                                    <div class=\"post-author\">\n                                <span class=\"d-inline-block\">\n                                    <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"white\" \/>\n                                        <path\n                                            d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\"\n                                            stroke=\"white\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Jenna Watson                            <\/div>\n                        \n                        \n                        \n                    <\/div>\n\n                    <div class=\"main-post-text-content\">\n                                                 <p>\n                            Hay algo que est\u00e1 ocurriendo en el search que ya tiene algo de familiar. Algo que tambi\u00e9n ocurri\u00f3 en los inicios del mobile, o cuando las redes sociales se convirtieron en motores de b\u00fasqueda, estamos siendo testigos de un cambio en c\u00f3mo los usuarios descubren e interact\u00faan con las marcas. Pero esta vez, la disrupci\u00f3n es m\u00e1s profunda. No solo cambia d\u00f3nde buscan los usuarios, sino el hecho de si lo que hacen puede considerarse una b\u00fasqueda. La IA aut\u00f3noma representa la siguiente fase del discovery impulsado por IA. Se apoya en las AI Overviews y en las experiencias de b\u00fasqueda basadas en LLM, pero va m\u00e1s all\u00e1 al eliminar la distancia entre intenci\u00f3n y acci\u00f3n. Mientras gran parte del sector se centra en lo que esto implica para el SEO, el paid media afronta una transformaci\u00f3n igual de relevante. Este art\u00edculo analizaremos qu\u00e9 ocurre cuando el customer journey se comprime, qu\u00e9 implica para el rendimiento del paid media y c\u00f3mo deben adaptarse los planteamientos estrat\u00e9gicos. Conclusiones clave La IA autonoma est\u00e1 colapsando el customer journey al pasar de apoyar la decisi\u00f3n a ejecutar la acci\u00f3n. El paid media evolucionar\u00e1 de generar clics a influir en resultados antes y durante las decisiones de la IA. El inventario publicitario se concentrar\u00e1 en plataformas de alta atenci\u00f3n y entornos nativos de IA. La medici\u00f3n ser\u00e1 menos transparente, lo que obligar\u00e1 a ir m\u00e1s all\u00e1 del ROAS hacia KPIs basados en valor. Los datos propios (first-party data), el contenido y los feeds de producto determinar\u00e1n la visibilidad y la selecci\u00f3n en sistemas de IA. \u00bfC\u00f3mo es realmente un customer journey colapsado? Durante d\u00e9cadas, el search sigui\u00f3 un patr\u00f3n predecible: El usuario busca \u2192 este mismo usuario hace clic \u2192 Llega al sitio web \u2192 Convierte Actualmente, ese journey ya est\u00e1 evolucionando hacia un modelo h\u00edbrido: El usuario tiene una intenci\u00f3n \u2192 La IA ayuda a definirla \u2192 La IA informa la decisi\u00f3n \u2192 Este usuario hace clic \u2192 Llega al sitio web \u2192 Convierte El siguiente paso elimina el clic por completo: El usuario tiene una intenci\u00f3n \u2192 La IA la define \u2192 La IA informa la decisi\u00f3n \u2192 La IA ejecuta la acci\u00f3n (sin clic) La IA aut\u00f3noma no solo asiste, act\u00faa. Eso implica reservar, comprar y completar tareas sin dirigir tr\u00e1fico a la web de la marca. Para las marcas que invierten en SEO y estrategia de contenidos, el objetivo ya ha pasado de posicionar a ser seleccionadas. En paid media, esto cuestiona directamente c\u00f3mo generamos performance. \u00bfDesaparecer\u00e1 el paid media o evolucionar\u00e1? El paid media no va a desaparecer, pero s\u00ed va a cambiar radicalmente. El modelo actual depende de un customer journey fragmentado y multicanal. Los anuncios capturan la atenci\u00f3n en distintos momentos y plataformas. A medida que la IA comprime ese recorrido, hay menos oportunidades de interrupci\u00f3n. En su lugar, el paid media se concentrar\u00e1 en dos momentos clave: Antes de que exista la intenci\u00f3n, influyendo en awareness y preferencia. Dentro de la propia decisi\u00f3n, donde los sistemas de IA determinan el resultado. Por eso, el enfoque de planificaci\u00f3n y compra de medios de DAC integra cada vez m\u00e1s testing y optimizaci\u00f3n con IA en todas las fases del funnel. \u00bfC\u00f3mo cambiar\u00e1 el inventario publicitario en un entorno AI-first? El inventario no desaparecer\u00e1, pero se concentrar\u00e1. A medida que disminuye la navegaci\u00f3n tradicional, tambi\u00e9n lo hacen las impresiones y los clics. Los placements de baja intenci\u00f3n perder\u00e1n valor, mientras que los entornos de alta atenci\u00f3n ser\u00e1n m\u00e1s competitivos. Esperamos tres grandes cambios: Las plataformas premium ganar\u00e1n cuota: Ecosistemas con login como Meta, TikTok o YouTube ofrecen datos deterministas. Las interfaces de IA se convertir\u00e1n en inventario: Los entornos conversacionales introducir\u00e1n recomendaciones patrocinadas. Evolucionar\u00e1n los modelos de pricing: M\u00e9tricas como el CPC dar\u00e1n paso a coste por acci\u00f3n o conversiones impulsadas por IA. Para los profesionales del marketing, esto refuerza la necesidad de diversificar la inversi\u00f3n entre canales, algo clave en las estrategias cross-channel. \u00bfPor qu\u00e9 la medici\u00f3n ser\u00e1 m\u00e1s compleja? La medici\u00f3n no desaparece, pero ser\u00e1 m\u00e1s dif\u00edcil de interpretar. Cuando la IA intermedia el journey, la influencia ocurre en entornos que las marcas no pueden trackear completamente, generando gaps de atribuci\u00f3n. El problema no ser\u00e1 la ca\u00edda del rendimiento. De hecho, la IA probablemente mejore la eficiencia al atraer usuarios m\u00e1s cualificados. El reto estar\u00e1 en entender qu\u00e9 impulsa esos resultados. Los profesionales del marketing deber\u00e1n reequilibrar sus KPIs, priorizando: Tasa de conversi\u00f3n y calidad del resultado. Customer lifetime value (CLV). Incrementalidad y frameworks de testing. Aqu\u00ed es donde las soluciones de anal\u00edtica y medici\u00f3n ayudan a unificar se\u00f1ales fragmentadas en insights accionables. \u00bfQu\u00e9 sustituye al retargeting tradicional? El retargeting depende de la visibilidad. Si la IA completa el journey sin visita al site, esa visibilidad desaparece. Por ello, las estrategias basadas en identidad ganan protagonismo. Los entornos con login, los datos de CRM y las se\u00f1ales se vuelven m\u00e1s valiosos. Retail media, audiencias propias y ecosistemas autenticados ofrecer\u00e1n continuidad donde las cookies ya no llegan. Esto se alinea con estrategias de first-party data y desarrollo de audiencias m\u00e1s sostenibles y respetuosas con la privacidad. \u00bfD\u00f3nde encaja el awareness en un journey impulsado por IA? El awareness gana peso, no lo pierde. Si la IA toma decisiones, se basa en se\u00f1ales como notoriedad de marca, sentimiento y confianza. Influir en la preferencia desde etapas tempranas ser\u00e1 clave. M\u00e1s que volver al offline, la inversi\u00f3n tender\u00e1 hacia: Connected TV y v\u00eddeo premium. Acuerdos directos con publishers. Entornos culturales y contextuales. Estos entornos generan brand signals que los sistemas de IA utilizan despu\u00e9s en la toma de decisiones. Sin ellos, las marcas corren el riesgo de competir solo por precio y disponibilidad. \u00bfC\u00f3mo influyen influencers, UGC y v\u00eddeo en los resultados de IA? Estos formatos cumplen ahora una doble funci\u00f3n: influyen en audiencias humanas y entrenan a los sistemas de IA. Los LLM consumen rese\u00f1as, comentarios y transcripciones para entender c\u00f3mo se describen los productos. Ese lenguaje impacta directamente en las recomendaciones. Para las marcas que invierten en contenido y experiencia digital, esto abre una nueva oportunidad: el contenido ya no solo genera engagement, sino que moldea c\u00f3mo la IA interpreta tu marca. Por qu\u00e9 los datos de producto son tu activo m\u00e1s cr\u00edtico En un entorno como el que estamos describiendo, la IA ya no navega por webs, sino que lee datos estructurados. Para los retailers, esto convierte los feeds de producto y la infraestructura t\u00e9cnica en elementos cr\u00edticos. Prioridades clave: Precio y disponibilidad en tiempo real. Atributos de producto detallados. Se\u00f1ales s\u00f3lidas de reviews. Formatos estructurados y legibles por m\u00e1quina. Aqu\u00ed es donde la gesti\u00f3n de feeds y la optimizaci\u00f3n ecommerce garantizan que los productos no solo sean visibles, sino competitivos en entornos impulsados por IA. \u00bfQu\u00e9 pasa con el paid search en la era de la IA? El paid search no desaparece, simplemente desplaza. Las interfaces de IA integrar\u00e1n anuncios directamente en entornos de decisi\u00f3n: recomendaciones patrocinadas, inclusiones de pago o modelos de subasta. El cambio no es de paid a org\u00e1nico, sino de anuncios alrededor del contenido a anuncios dentro de la decisi\u00f3n. Por eso, las estrategias de search evolucionan hacia formatos nativos de IA. Qu\u00e9 deber\u00edan hacer ahora los profesionales del marketing La transici\u00f3n hacia la IA agentiva ya est\u00e1 en marcha. Las marcas que se adapten antes tendr\u00e1n ventaja para influir tanto en decisiones humanas como de IA. Para mantenerse competitivos, ser\u00e1 necesariocentrarse en tres prioridades: Invertir en influencia antes de la intenci\u00f3n Construir notoriedad en entornos de alta atenci\u00f3n aumenta la probabilidad de ser seleccionado por sistemas de IA. Reforzar las bases de datos e identidad Priorizar first-party data e integraci\u00f3n con CRM permitir\u00e1 sustituir se\u00f1ales de terceros y activar audiencias con mayor precisi\u00f3n. Optimizar para visibilidad en IA, no solo para clics Asegurar que el contenido, los datos de producto y los mensajes est\u00e9n estructurados para ser interpretados por IA. La IA aut\u00f3noma no elimina el paid media, lo redefine. El foco pasa de comprar atenci\u00f3n a influir en resultados. Y en un entorno donde las decisiones son m\u00e1s r\u00e1pidas y con menos puntos de contacto, ser elegido es lo que realmente importa.                        <\/p>\n                    <\/div>\n\n                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/ia-agentiva-transforma-search-paid-media\/\" class=\"custom-cta\">\n                        Seguir leyendo                    <\/a>\n                <\/div>\n\n            <\/div>\n\n            \n            <div data-role=\"related-content-list\" class=\"max-w-1400\">\n            <div class=\"cards-row\">\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/04\/2026-FIFA-World-Cup-875x438-Blog1.jpg\" alt=\"C\u00f3mo el Mundial de la FIFA puede ayudar a las marcas a generar conexiones relevantes\" aria-hidden=\"true\">\n                        <\/div>\n                        <section class=\"content-body\">\n                            <a class=\"title\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/mundial-fifa-2026-oportunidades-marketing-espana\/\">C\u00f3mo el Mundial de la FIFA puede ayudar a las marcas a generar conexiones relevantes<\/a>\n                            <div class=\"aditional-info\" bis_skin_checked=\"1\">\n                                                                <div class=\"post-date\" bis_skin_checked=\"1\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" 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7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    02 de abril de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Victoria Khinevich\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Victoria Khinevich                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n                            <img decoding=\"async\" class=\"content-image\" 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10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    30 de marzo de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"Mariana Nasreddine\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    Mariana Nasreddine                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"topics\" bis_skin_checked=\"1\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/es\/descubre\/blog\/paid-media\/\">Medios de Full-Funnel<\/a>                                                            <\/div>\n                                                    <\/section>\n                    <\/article>\n                <\/div>\n\n                                <div class=\"row-item\">\n                    <article class=\"content-card\">\n                        <section class=\"content-header\">\n                            <span class=\"d-inline-block\">BLOG<\/span>\n                        <\/section>\n                        <div class=\"content-image-container\" bis_skin_checked=\"1\">\n         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width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    12 de marzo de 2026                                <\/div>\n                                                                \n                                                                <div class=\"post-author\" bis_skin_checked=\"1\" title=\"C\u00e9dric Bellenger\">\n                                    <span class=\"d-inline-block\">\n                                        <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <circle cx=\"12\" cy=\"8.20483\" r=\"3\" stroke=\"#171616\"><\/circle>\n                                            <path d=\"M17.9211 18.2048H6.07893C5.72007 15.8715 6.40189 11.2048 12 11.2048C17.5981 11.2048 18.2799 15.8715 17.9211 18.2048Z\" stroke=\"#171616\"><\/path>\n                                        <\/svg>\n                                    <\/span>\n                                    C\u00e9dric Bellenger                                <\/div>\n  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              event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            var emailInput = this.querySelector('input[name=\\'email\\']');\n            var email = emailInput.value;\n\n            \/\/ Email validation\n            var emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/; \/\/ Simple email regex\n            \/\/ Use custom selector if provided, otherwise use the specific status element for this form\n            var statusElement = '.email-error-container' ? document.querySelector('.email-error-container') : document.getElementById('hubspot_form_69e9f658d4507_status');\n\n            if (!emailPattern.test(email)) {\n                statusElement.textContent = 'Please enter a valid email address.';\n                statusElement.style.color = 'red';\n                statusElement.style.paddingTop = '10px';\n         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                  'Content-Type': 'application\/json'\n                },\n                body: JSON.stringify({\n                    submittedAt: new Date().getTime(),\n                    fields: data.fields,\n                    context: {\n                        pageUri: window.location.href,\n                        pageName: document.title\n                    }\n                })\n            })\n            .then(response => {\n                if (response.ok) {\n                    \/\/ Status element should already be properly defined, but fallback to form-specific element if needed\n                    if(!statusElement) {\n                        statusElement = document.getElementById('hubspot_form_69e9f658d4507_status');\n                    }\n\n                    if(statusElement) {\n                        statusElement.textContent = \"Gracias por suscribirse.\";\n                        statusElement.style.color = 'black';\n                        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statusElement.textContent = 'Error: ' + error.message;\n                            statusElement.style.color = 'red';\n                            statusElement.classList.add('showing-message');\n                            statusElement.classList.remove('d-none');\n                            statusElement.style.paddingTop = '10px';\n                        }\n                    });\n                }\n            })\n            .catch(error => {\n                console.error('Error:', error);\n                \/\/ Ensure we have the correct status element for this specific form\n                if(!statusElement) {\n                    statusElement = document.getElementById('hubspot_form_69e9f658d4507_status');\n                }\n                if(statusElement) {\n                    statusElement.textContent = \"Hubo un error al enviar el formulario.\";\n                    statusElement.style.color = 'red';\n                    statusElement.style.paddingTop = '10px';\n                    statusElement.classList.add('showing-message');\n                    statusElement.classList.remove('d-none');\n                }\n            });\n        });\n    });\n\n    window.addEventListener('message', event => {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'b4ad689f-dc57-4d32-8df1-fa7e8d7dc30e'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            window.location.href = 'https:\/\/www.dacgroup.com\/es\/gracias\/';\n        }\n    });\n<\/script>\n                        <button class=\"subscribe-btn\" type=\"button\" @click=\"handleTopSubmission()\">\n                            Suscr\u00edbete                            <span class=\"d-inline-block\">\n                                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"\n                                    xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\"\n                                        fill=\"black\" \/>\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                        d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\"\n                                        fill=\"white\" \/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n\n                    <\/div>\n\n                <\/div>\n            <\/div>\n\n        <\/div>\n    \n    \n        <div data-role=\"topic-filter-container\" class=\"max-w-1400\">\n            <h5>\n                Explorar todas las entradas del blog del DAC            <\/h5>\n\n            <p>\n                Descubre las perspectivas de los expertos y las ideas pr\u00e1cticas para optimizar su estrategia de marketing.            <\/p>\n\n                            <div data-role=\"topic-filter-search\">\n\n                    <label for=\"open-filter-button\">\n                        Filtrar por tema                    <\/label>\n\n                    <div class=\"filter-button-row flex-wrap\">\n                        <button class=\"topic-button\" :class=\"activeType == 'all' ? 'active' : ''\" @click=\"setActiveType('all', 'SEE ALL')\">\n                        Todo                        <\/button>\n\n                                                    <button\n                                data-index=\"0\"\n                                style=\"transition-delay: 0ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'paid-media' ? 'active' : ''\"\n                                @click=\"setActiveType('paid-media', 'Medios de Full-Funnel')\"\n                            >\n                                Medios de Full-Funnel                            <\/button>\n                                                    <button\n                                data-index=\"1\"\n                                style=\"transition-delay: 50ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'search-optimization' ? 'active' : ''\"\n                                @click=\"setActiveType('search-optimization', 'Optimizaci\u00f3n en Buscadores')\"\n                            >\n                                Optimizaci\u00f3n en Buscadores                            <\/button>\n                                                    <button\n                                data-index=\"2\"\n                                style=\"transition-delay: 100ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'local-search' ? 'active' : ''\"\n                                @click=\"setActiveType('local-search', 'B\u00fasqueda local')\"\n                            >\n                                B\u00fasqueda local                            <\/button>\n                                                    <button\n                                data-index=\"3\"\n                                style=\"transition-delay: 150ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'strategy' ? 'active' : ''\"\n                                @click=\"setActiveType('strategy', 'Estrategia')\"\n                            >\n                                Estrategia                            <\/button>\n                                                    <button\n                                data-index=\"4\"\n                                style=\"transition-delay: 200ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'creative' ? 'active' : ''\"\n                                @click=\"setActiveType('creative', 'Creatividad')\"\n                            >\n                                Creatividad                            <\/button>\n                                                    <button\n                                data-index=\"5\"\n                                style=\"transition-delay: 250ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'analytics' ? 'active' : ''\"\n                                @click=\"setActiveType('analytics', 'Anal\u00edtica')\"\n                            >\n                                Anal\u00edtica                            <\/button>\n                                                    <button\n                                data-index=\"6\"\n                                style=\"transition-delay: 300ms;\"\n                                class=\"topic-button\"\n                                :class=\"activeType == 'development' ? 'active' : ''\"\n                                @click=\"setActiveType('development', 'Desarrollo UX\/UI')\"\n                            >\n                                Desarrollo UX\/UI                            <\/button>\n                        \n                        <span data-role=\"spinner\" x-show=\"isLoading\" x-cloak>\n                            <svg class=\"animate-spin\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#171616\" stroke-width=\"4\" fill=\"none\" stroke-dasharray=\"31.4 31.4\">\n                                    <animateTransform attributeName=\"transform\" attributeType=\"XML\" type=\"rotate\" from=\"0 12 12\" to=\"360 12 12\" dur=\"1s\" repeatCount=\"indefinite\" \/>\n                                <\/circle>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n\n\n              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height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\"\n                                        xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                            d=\"M16.0247 9.22553H4.08469L6.93291 12.3063C7.24353 12.6423 7.2435 13.1607 6.93285 13.4966C6.58578 13.8719 5.99253 13.8719 5.64551 13.4965L0.872194 8.33348L5.64551 3.17041C5.99253 2.79506 6.58578 2.79503 6.93285 3.17034C7.2435 3.50628 7.24354 4.02464 6.93293 4.36063L4.08465 7.44158H16.0247C16.5173 7.44158 16.9166 7.84093 16.9166 8.33355C16.9166 8.82618 16.5173 9.22553 16.0247 9.22553Z\"\n                                            fill=\"#363534\" \/>\n                                    <\/svg>\n                                <\/span>\n                                Back\n                            <\/li>\n                            <li @click=\"setActiveType('all', 'SEE ALL')\" role=\"button\">\n                            Todo                            <\/li>\n\n                                                            <li role=\"button\" @click=\"setActiveType('paid-media', 'Medios de Full-Funnel')\">\n                                    Medios de Full-Funnel                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('search-optimization', 'Optimizaci\u00f3n en Buscadores')\">\n                                    Optimizaci\u00f3n en Buscadores                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('local-search', 'B\u00fasqueda local')\">\n                                    B\u00fasqueda local                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('strategy', 'Estrategia')\">\n                                    Estrategia                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('creative', 'Creatividad')\">\n                                    Creatividad                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('analytics', 'Anal\u00edtica')\">\n                                    Anal\u00edtica                                <\/li>\n                                                            <li role=\"button\" @click=\"setActiveType('development', 'Desarrollo UX\/UI')\">\n                                    Desarrollo UX\/UI                                <\/li>\n                                                    <\/ul>\n                    <\/div>\n\n                <\/aside>\n                    <\/div>\n\n        <div data-role=\"content-result-container\" class=\"max-w-1400\">\n            <div class=\"content-list\"> <\/div>\n\n                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width=\"24\" height=\"17\" viewBox=\"0 0 24 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path\n                            d=\"M19.7303 9.46276L14.8759 14.7137C14.5429 15.074 14.5429 15.6298 14.876 15.99C15.2481 16.3924 15.8842 16.3924 16.2563 15.9899L23.1809 8.49991L16.2563 1.00988C15.8842 0.607416 15.2481 0.607379 14.876 1.0098C14.5429 1.37001 14.5429 1.92582 14.8759 2.28607L19.7303 7.53683H0.962963C0.431133 7.53683 0 7.96796 0 8.49979C0 9.03162 0.431133 9.46276 0.962963 9.46276H19.7303Z\"\n                            fill=\"#171616\" \/>\n                    <\/svg>\n                <\/a>\n            <\/div>\n\n\n            \n\n            <div class=\"d-flex d-lg-none w-100 align-items-center justify-content-center insight-cta-container\">\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/es\/descubre\/' class=\"btn_primary-filled_white_none  \"  >\n                        \n                        <div>Explora todas los insights<\/div>\n\n                        \n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n        <\/div>\n    \n<\/section>\n\n\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Nuestra Newsletter            <\/h2>\n            <p class=\"subtitle\">\n                Recibe en tu bandeja de entrada informaci\u00f3n<br class=\"d-none d-lg-block\"> exclusiva sobre lo m\u00e1s relevante<br class=\"d-none d-lg-block\"> del 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