{"id":150293,"date":"2025-10-02T11:28:08","date_gmt":"2025-10-02T16:28:08","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/armin-basharat\/"},"modified":"2025-10-02T11:28:08","modified_gmt":"2025-10-02T16:28:08","slug":"armin-basharat","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/","title":{"rendered":"Armin Basharat"},"content":{"rendered":"<p>Armin Basharat es una estratega de medios full-funnel que lidera estrategias de campa\u00f1as integradas para marcas nacionales y globales. Combina el poder de canales tradicionales de alto impacto con enfoques digitales innovadores, siempre guiada por una mentalidad de rendimiento basada en datos. En DAC, Armin se enfoca en la estrategia de medios, aplicando rigurosidad en la selecci\u00f3n de canales, la optimizaci\u00f3n de inversiones y la integraci\u00f3n de tecnolog\u00edas emergentes como la inteligencia artificial. Su trabajo fusiona datos e intuici\u00f3n humana para ayudar a las marcas a adaptarse al comportamiento cambiante del consumidor, gestionar la inflaci\u00f3n en medios y anticiparse a los pr\u00f3ximos cambios del mercado. Comparte sus perspectivas en el blog Insights de DAC y en LinkedIn. Tiene una licenciatura con honores en Medios, Informaci\u00f3n y Tecnocultura en la Western University, donde desarroll\u00f3 su capacidad de an\u00e1lisis cr\u00edtico de medios y previsi\u00f3n de tendencias.<\/p>\n","protected":false},"featured_media":150868,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150293","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Armin Basharat | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armin Basharat | DAC\" \/>\n<meta property=\"og:description\" content=\"Armin Basharat es una estratega de medios full-funnel que lidera estrategias de campa\u00f1as integradas para marcas nacionales y globales. 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En DAC, Armin se enfoca en la estrategia de medios, aplicando rigurosidad en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/\",\"url\":\"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/\",\"name\":\"Armin Basharat | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg\",\"datePublished\":\"2025-10-02T16:28:08+00:00\",\"dateModified\":\"2025-10-02T16:28:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg\",\"width\":400,\"height\":300,\"caption\":\"Armin Basharat - Contributing Expert\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Armin Basharat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/es\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Armin Basharat | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/es\/descubre\/colaboradores-expertos\/armin-basharat\/","og_locale":"es_ES","og_type":"article","og_title":"Armin Basharat | DAC","og_description":"Armin Basharat es una estratega de medios full-funnel que lidera estrategias de campa\u00f1as integradas para marcas nacionales y globales. 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