{"id":163829,"date":"2026-08-10T10:24:30","date_gmt":"2026-08-10T15:24:30","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=awards&#038;p=163829"},"modified":"2026-08-10T10:24:31","modified_gmt":"2026-08-10T15:24:31","slug":"dac-pep-boys-plata-us-agency-awards-2026","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/","title":{"rendered":"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026"},"content":{"rendered":"\n<p>DAC y <a href=\"https:\/\/www.pepboys.com\/\">Pep Boys<\/a>, <strong>una de las principales cadenas de servicios y mantenimiento del autom\u00f3vil en Estados Unidos<\/strong>, han conseguido el premio de Plata en la categor\u00eda <strong>Campaign Effectiveness Award<\/strong> de los <strong>US Agency Awards 2026<\/strong> por la campa\u00f1a \u201cEarly Black Friday Hype\u201d.<\/p>\n\n\n\n<p>Este reconocimiento pone en valor una campa\u00f1a basada en una idea sencilla: las decisiones de compra del Black Friday empiezan mucho antes del propio Black Friday.<\/p>\n\n\n\n<p>Al llegar a los compradores de neum\u00e1ticos en una fase m\u00e1s temprana de su proceso de b\u00fasqueda, DAC y Pep Boys lograron generar notoriedad y consideraci\u00f3n antes del periodo comercial m\u00e1s competitivo de la temporada. A medida que aumentaba la intenci\u00f3n de compra, ese inter\u00e9s se conect\u00f3 con acciones orientadas a la conversi\u00f3n.<\/p>\n\n\n\n<p>La campa\u00f1a combin\u00f3 una creatividad diferencial con una estrategia de medios coordinada que integr\u00f3 v\u00eddeo, segmentaci\u00f3n de audiencias y paid search. Como resultado, gener\u00f3 un <strong>27 % m\u00e1s de leads procedentes de medios de pago<\/strong>.<\/p>\n\n\n\n<p>Este premio refleja la solidez de la colaboraci\u00f3n entre DAC y Pep Boys, as\u00ed como nuestro enfoque compartido en transformar el conocimiento del cliente en resultados medibles.<\/p>\n\n\n\n<p>Gracias al jurado de Don\u2019t Panic Events y enhorabuena a todas las personas que contribuyeron a hacer realidad la campa\u00f1a.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/usagencyawards.com\/2026-winners\/\">M\u00e1s informaci\u00f3n sobre el premio<\/a><\/strong>.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[],"class_list":["post-163829","awards","type-awards","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 | DAC<\/title>\n<meta name=\"description\" content=\"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 por su campa\u00f1a \u201cEarly Black Friday Hype\u201d, reconocida por su efectividad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 | DAC\" \/>\n<meta property=\"og:description\" content=\"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 por su campa\u00f1a \u201cEarly Black Friday Hype\u201d, reconocida por su efectividad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T15:24:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/\",\"url\":\"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/\",\"name\":\"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\"},\"datePublished\":\"2026-08-10T15:24:30+00:00\",\"dateModified\":\"2026-08-10T15:24:31+00:00\",\"description\":\"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 por su campa\u00f1a \u201cEarly Black Friday Hype\u201d, reconocida por su efectividad.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/es\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 | DAC","description":"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 por su campa\u00f1a \u201cEarly Black Friday Hype\u201d, reconocida por su efectividad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/","og_locale":"es_ES","og_type":"article","og_title":"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 | DAC","og_description":"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 por su campa\u00f1a \u201cEarly Black Friday Hype\u201d, reconocida por su efectividad.","og_url":"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2026-08-10T15:24:31+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/","url":"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/","name":"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/es\/#website"},"datePublished":"2026-08-10T15:24:30+00:00","dateModified":"2026-08-10T15:24:31+00:00","description":"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026 por su campa\u00f1a \u201cEarly Black Friday Hype\u201d, reconocida por su efectividad.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-pep-boys-plata-us-agency-awards-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/es\/"},{"@type":"ListItem","position":2,"name":"DAC y Pep Boys ganan la Plata en los US Agency Awards 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/es\/#website","url":"https:\/\/www.dacgroup.com\/es\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/es\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/awards\/163829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/awards"}],"about":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/types\/awards"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/media?parent=163829"}],"wp:term":[{"taxonomy":"awards-service-type","embeddable":true,"href":"https:\/\/www.dacgroup.com\/es\/wp-json\/wp\/v2\/awards-service-type?post=163829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}