{"id":147081,"date":"2024-06-11T04:09:00","date_gmt":"2024-06-11T09:09:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/dac-celebrates-dual-nomination-at-the-global-agency-awards-for-best-ppc-campaign-6\/"},"modified":"2025-08-25T14:14:44","modified_gmt":"2025-08-25T19:14:44","slug":"dac-celebrates-dual-nomination-at-the-global-agency-awards-for-best-ppc-campaign-6","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-celebrates-dual-nomination-at-the-global-agency-awards-for-best-ppc-campaign-6\/","title":{"rendered":"DAC celebra su doble nominaci\u00f3n a los Global Agency Awards como Mejor Campa\u00f1a PPC"},"content":{"rendered":"<p class=\"x_MsoNormal\">DAC se complace en anunciar la nominaci\u00f3n en la categor\u00eda de Mejor Campa\u00f1a PPC en los prestigiosos Global Agency Awards 2024. Con dos importantes candidaturas, relacionadas con los proyectos de The Fresh Market y Brooks Running, se espera con inter\u00e9s saber cu\u00e1l de estas innovadoras campa\u00f1as se llevar\u00e1 el premio.<\/p>\n<p class=\"x_MsoNormal\">La colaboraci\u00f3n de DAC con Brooks Running ten\u00eda como objetivo optimizar la eficacia de la publicidad en buscadores.\u00a0Al adaptar el enfoque a las estrategias de pujas manuales y centrarse en t\u00e9rminos de marca de alto valor, se ha mejorado la visibilidad y la participaci\u00f3n, estableciendo nuevos puntos de referencia para el rendimiento en el proceso.<\/p>\n<p class=\"x_MsoNormal\">Por su parte, la colaboraci\u00f3n con The Fresh Market, en la campa\u00f1a \u00abReceta anti-inflaci\u00f3n\u00bb\u00a0abord\u00f3 los retos de un panorama econ\u00f3mico fluctuante y las variaciones en el comportamiento de los consumidores tras la pandemia. A trav\u00e9s de campa\u00f1as locales estrat\u00e9gicas de PPC, el objetivo fue atraer tr\u00e1fico cualificado a los establecimientos,\u00a0conectando de un modo creativo a los consumidores con ofertas oportunas y contenido localizado.<\/p>\n<p class=\"x_MsoNormal\">Estas nominaciones ponen de relieve el compromiso de DAC con la excelencia y la innovaci\u00f3n en el marketing digital. Ambas campa\u00f1as son una muestra de sus capacidades estrat\u00e9gicas y el profundo conocimiento del mercado. Con estas candidaturas, DAC demuestra que sigue siendo l\u00edder en marketing de performance.\u00a0Se espera con impaciencia la ceremonia de entrega de premios para celebrar las posibles victorias de las din\u00e1micas campa\u00f1as.<\/p>\n<p class=\"x_MsoNormal\">\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3075],"class_list":["post-147081","awards","type-awards","status-publish","hentry","awards-service-type-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAC celebra su doble nominaci\u00f3n a los Global Agency Awards como Mejor Campa\u00f1a PPC | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/es\/sobre-nosotros\/prensa-y-premios\/dac-celebrates-dual-nomination-at-the-global-agency-awards-for-best-ppc-campaign-6\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAC celebra su doble nominaci\u00f3n a los Global Agency Awards como Mejor Campa\u00f1a PPC | DAC\" \/>\n<meta property=\"og:description\" content=\"DAC se complace en anunciar la nominaci\u00f3n en la categor\u00eda de Mejor Campa\u00f1a PPC en los prestigiosos Global Agency Awards 2024. 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