{"id":152389,"date":"2025-11-05T12:47:56","date_gmt":"2025-11-05T17:47:56","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/white-papers\/the-dac-media-playbook-where-media-ai-and-growth-converge\/"},"modified":"2025-11-10T13:24:00","modified_gmt":"2025-11-10T18:24:00","slug":"the-dac-media-playbook-where-media-ai-and-growth-converge","status":"publish","type":"whitepapers","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/white-papers\/the-dac-media-playbook-where-media-ai-and-growth-converge\/","title":{"rendered":"The DAC Media Playbook: Where Media, AI, and Growth Converge"},"content":{"rendered":"\n<script>\n    document.addEventListener('DOMContentLoaded', function() {\n        window.addEventListener('whitepaper-download-event', function() {\n            const cta_button = document.querySelector('a[role=\"button\"]');\n            if (cta_button) {\n                cta_button.remove();\n            }\n        });\n    });\n<\/script>\n\n<section class=\"d-flex justify-content-center whitepapers-hero\" style=\"background-color: #171616;\">\n    <header data-role=\"events-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/\">Insights<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/white-papers\/\">White Papers<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col\">\n                <span class=\"d-block title-decorator\">\n                    WHITE PAPER                <\/span>\n\n                <h1 class=\"title my-0\">\n                    The DAC Media Playbook: Where Media, AI, and Growth Converge                <\/h1>\n\n                                        <div class=\"icon d-flex align-items-center\" style=\"gap: 13px;\">\n                            <svg width=\"23\" height=\"23\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M23.9998 9.95742C23.9998 9.95024 23.9956 9.94409 23.9956 9.93588L23.9946 3.51572C23.9946 3.37111 23.9366 3.23163 23.8329 3.12906C23.7293 3.02648 23.5894 2.96906 23.4422 2.96906H19.9391V1.94348C19.938 0.870725 19.0602 0.00102395 17.9761 0H17.7646C16.6805 0.00102553 15.8016 0.870725 15.8006 1.94348V2.97011L8.94138 2.96909V1.94351C8.94034 0.869726 8.06145 0.00104861 6.97735 2.46633e-05H6.76592C5.68182 0.00105019 4.80292 0.869726 4.80189 1.94351V2.97014L0.552411 2.96911C0.247709 2.96911 0 3.21423 0 3.51574V19.9693C0.00103637 21.038 0.431156 22.0626 1.19501 22.8185C1.95782 23.5744 2.99424 23.999 4.07433 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1.10579 19.9693V10.5041H22.8897V19.9693C22.8876 21.5908 21.5602 22.9047 19.9215 22.9068Z\" fill=\"white\" \/>\n                            <\/svg>\n\n                            <p class=\"text-white\" style=\"font-size:14px; line-height:20px;\">November 11, 2025<\/p>\n                        <\/div>\n                    \n                \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#data-whitepapers-body' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Get My Copy<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                           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                 <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/header>\n<\/section>\n\n\n<style>\n    \n    \n            #text-background-69d0b3ab3610e {\n            @media(max-width: 992px) {\r\n     padding: 44px 16px !important;\r\n}        }\n    <\/style>\n\n<section data-role=\"text-background\" id=\"text-background-69d0b3ab3610e\" style=\"--componentTextColor: #171616; --componentBackgroundColor: #faa41a;\">\n    <div class=\"text-content\">\n        <p>The Media Playbook distills the biggest shifts transforming modern marketing, from the rise of AI and zero-click discovery to the new role of video, agility, and analytics. Inside, you\u2019ll find real data, case studies, and frameworks to help you evolve your strategy, build smarter media ecosystems, and measure what truly drives growth.<\/p>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"data-whitepapers-body\" data-whitepapers-body x-data=\"{isFormSubmitted: false, hasDownloadedFile: false}\">\n    <h2 class=\"title\">What you\u2019ll learn<\/h2>\n\n    <div class=\"inner-container\">\n\n        <div class=\"info-col\">\n\n            <ul class=\"item-list\">\n                \n                    <li class=\"list-item\">\n                        <div class=\"item-image-container\">\n                            <img decoding=\"async\" class=\"item-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/MediaPlaybook-Icon1.png\" alt=\"DAC Media Playbook\">\n                        <\/div>\n\n                        <div class=\"text-column\">\n                            <h3 class=\"title\">Forward in Search: When Search Becomes Conversation<\/h3>\n                            <p class=\"description\">Understand how AI, zero-click behavior, and conversational search are redefining brand visibility and what your strategy needs to adapt.<\/p>\n                        <\/div>\n\n                    <\/li>\n                \n                    <li class=\"list-item\">\n                        <div class=\"item-image-container\">\n                            <img decoding=\"async\" class=\"item-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/MediaPlaybook-Icon2.png\" alt=\"DAC Media Playbook\">\n                        <\/div>\n\n                        <div class=\"text-column\">\n                            <h3 class=\"title\">Forward in Video: When Video Becomes Discovery<\/h3>\n                            <p class=\"description\">Explore how video has changed the way people discover, evaluate, and engage with brands as the scroll feed becomes the new search bar.<\/p>\n                        <\/div>\n\n                    <\/li>\n                \n                    <li class=\"list-item\">\n                        <div class=\"item-image-container\">\n                            <img decoding=\"async\" class=\"item-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/MediaPlaybook-Icon3.png\" alt=\"DAC Media Playbook\">\n                        <\/div>\n\n                        <div class=\"text-column\">\n                            <h3 class=\"title\">Forward in Media Strategy: When Agility Becomes Advantage<\/h3>\n                            <p class=\"description\">Learn how to design adaptive media plans that move at market speed, balancing brand building with performance precision.<\/p>\n                        <\/div>\n\n                    <\/li>\n                \n                    <li class=\"list-item\">\n                        <div class=\"item-image-container\">\n                            <img decoding=\"async\" class=\"item-image\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/MediaPlaybook-Icon4.png\" alt=\"DAC Media Playbook\">\n                        <\/div>\n\n                        <div class=\"text-column\">\n                            <h3 class=\"title\">Forward in Analytics: When Measurement Becomes Meaning<\/h3>\n                            <p class=\"description\">See how modern measurement connects visibility, attention, and profit, turning metrics into business outcomes.<\/p>\n                        <\/div>\n\n                    <\/li>\n                            <\/ul>\n        <\/div>\n\n        <div class=\"download-banner\">\n            <p class=\"download-link\">\n                Download the free<br>whitepaper            <\/p>\n        <\/div>\n\n                    <div \n                x-show=\"!isFormSubmitted\"\n                class=\"d-flex flex-column\">\n                <div\n                    x-show=\"!isFormSubmitted\"\n                 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