{"id":92287,"date":"2024-10-29T13:20:31","date_gmt":"2024-10-29T18:20:31","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=92287"},"modified":"2026-05-11T08:49:37","modified_gmt":"2026-05-11T13:49:37","slug":"search-optimisation","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/en-gb\/services\/search-optimisation\/","title":{"rendered":"Search Optimisation Category"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-search-optimization.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-search-optimization-xl.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-m-search-optimization.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/\">Services<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                Search and AI Optimisation             <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>At a time of radical change in search platforms and user <span data-teams=\"true\">behav<strong>iour<\/strong><\/span>, we help brands drive revenue today while future-proofing for in the incoming age of AI.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/contact\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>LET\u2019S TALK SEARCH OPTIMISATION<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 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15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/\">Services<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                Search and AI Optimisation             <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>At a time of radical change in search platforms and user <span data-teams=\"true\">behav<strong>iour<\/strong><\/span>, we help brands drive revenue today while future-proofing for in the incoming age of AI.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/contact\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>LET\u2019S TALK SEARCH OPTIMISATION<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 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                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section class=\"banner\" style=\"background:#030303\" data-ptd=\"\" data-pbd=\"\" data-ptm=\"\" data-pbm=\"\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#ffffff;  \">\n                Unlocking the power of search\n            <\/h2>\n\n                        <div class=\"description\" style=\"color:#ffffff; \">\n                <p>As search behaviour shifts with new platforms, new features, and innovations in AI, brands need to take an integrated, audience-based approach to search optimisation. That\u2019s why our award-winning, future-proofed, <strong>brand-to-Local<\/strong> strategies are built around evolving audience needs and intent\u2014from awareness to conversion\u2014helping brands win today and into the future.<\/p>\n            <\/div>\n            \n            \n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"70px\" data-mobile=\"40px\" aria-hidden=\"true\"  ><\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"18px\" aria-hidden=\"true\"  ><\/section>\n\n\n    <section id=\"services_internal_menu\" class=\"\">\n\n        <div class=\"container max-1448 padding60\">\n\n            \n                \n                    <p id=\"services-heading\">SEARCH OPTIMISATION SERVICES<\/p>\n\n                \n            \n\n            \n                <div class=\"menu max-1448\" role=\"navigation\" aria-labelledby=\"services-heading\">\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#seo\" tabindex=\"0\" role=\"button\">SEO<span style=\"background: #acd8f3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#technical-seo-ai-readiness-content-audits\" tabindex=\"0\" role=\"button\">Technical SEO, AI readiness, &#038; Content Audits<span style=\"background: #c7f2b3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#seo-content\" tabindex=\"0\" role=\"button\">SEO Content<span style=\"background: #fcd48d;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#local-seo\" tabindex=\"0\" role=\"button\">Local SEO<span style=\"background: #f3b8ac;\"><\/span><\/h2>\n\n                    \n                <\/div>\n\n            \n            <div class=\"list\">\n\n                \n                    <div id=\"seo\" class=\"item odd\" role=\"region\" aria-labelledby=\"seo-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"seo-heading\">\n                                                                                    SEO                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Enhanced by DAC\u2019s proprietary processes and tools, our AI-ready SEO strategies empower brands to own key themes for their businesses and prospects\u2014and stand out on (and beyond) the SERP, in AI Overviews, and on LLM platforms.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/search-optimisation\/search-engine-optimization\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>SEO<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-seo.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-seo.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-seo.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-seo-480x376.jpg\"\n                alt=\"SEO\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"technical-seo-ai-readiness-content-audits\" class=\"item even\" role=\"region\" aria-labelledby=\"technical-seo-ai-readiness-content-audits-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-technical-seo-audit.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-technical-seo-audit.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-technical-seo-audit.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-technical-seo-audit-480x376.png\"\n                alt=\"Technical SEO, AI readiness, &amp; Content Audits\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"technical-seo-ai-readiness-content-audits-heading\">\n                                                                                    Technical SEO, AI readiness, &#038; Content Audits                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>From improving crawlability for search engines and visibility within LLMs to optimising site structure, page speed, and structured data, technical SEO enhances the user experience, making it easier for prospects to discover, engage with, and convert on your website.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/search-optimisation\/search-engine-optimization\/seo-audit\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Technical SEO<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"seo-content\" class=\"item odd\" role=\"region\" aria-labelledby=\"seo-content-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"seo-content-heading\">\n                                                                                    SEO Content                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Align valuable content with user intent at every stage of the journey\u2014from awareness to conversion\u2014by targeting relevant topics and themes that drive impact.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/search-optimisation\/search-engine-optimization\/seo-content\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>SEO Content <\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-seo-content.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-seo-content.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-seo-content.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-seo-content-480x376.jpg\"\n                alt=\"SEO Content\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"local-seo\" class=\"item even\" role=\"region\" aria-labelledby=\"local-seo-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-local-seo.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-local-seo.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-local-seo.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-search-engine-local-seo-480x376.jpg\"\n                alt=\"Local SEO\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"local-seo-heading\">\n                                                                                    Local SEO                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Capture local search intent to maximise your brand&#8217;s discoverability in local searches, driving location-based engagement and increasing foot traffic to physical locations through maps and local listings.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/search-optimisation\/local-seo\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Local SEO<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/section>\n\n\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"20px\" aria-hidden=\"true\"  ><\/section>\n\n\n<section class=\"powered\" style=\"background:#eff9fe\" data-ptd=\"60\" data-pbd=\"60\" data-ptm=\"40\" data-pbm=\"50\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        \n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#363534;  \">\n                Powered by seriously innovative tech\n            <\/h2>\n\n            \n\n                        <div class=\"techs\">\n            \n                <div class=\"tech\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\"\n                alt=\"tech logo transparensee\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <div>\n                        <h3>TransparenSEE<\/h3>\n                        <div><p>Effortlessly manage, monitor, and optimise local listing data across all sites.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"tech\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\"\n                alt=\"tech logo iris\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <div>\n                        <h3>IRIS<\/h3>\n                        <div><p>Synchronise workflows, uncover insights, and harness data to power continuous optimisation.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n\n                            <\/div>\n            \n            \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/tech-platforms\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>EXPLORE OUR PLATFORMS<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n        <\/div>\n        \n    <\/div>\n<\/section>\n\n\n<section id=\"block_437ded79f0eab61aa0dcc1d3f13c3b9c\" class=\"faq-block\">\n    <div class=\"faq-block__inner\">\n                    <div class=\"faq-block__heading-wrap\">\n                <h2 class=\"faq-block__heading\">FAQ<\/h2>\n            <\/div>\n        \n        <div class=\"accordion faq-block__accordion\" id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c\">\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-heading-1\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button \"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-1\"\n                            aria-expanded=\"true\"\n                            aria-controls=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-1\"\n                        >\n                            <span class=\"faq-block__question\">Is SEO still worth investing in as AI and generative search continue to evolve?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-1\"\n                        class=\"accordion-collapse collapse show\"\n                        aria-labelledby=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-heading-1\"\n                        data-bs-parent=\"#faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Short answer: Yes. As AI becomes more conversational, optimising for natural language, answering user questions, <a href=\"https:\/\/www.dacgroup.com\/en-gb\/contact\/\">employing structured data<\/a>, and having expert-led answers is even more important. Strong UX, E-E-A-T principles, and relevance continue to drive performance across both traditional and generative search experiences. Want to learn more about the impact of AI on SEO? <a href=\"https:\/\/www.dacgroup.com\/en-gb\/contact\/\">Let&#8217;s talk<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-heading-2\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-2\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-2\"\n                        >\n                            <span class=\"faq-block__question\">How can SEO performance be measured in the age of AI-generated search results?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-2\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-heading-2\"\n                        data-bs-parent=\"#faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>We now measure visibility within AI Overviews and LLM platforms, including citation frequency, share of voice, and where your brand is mentioned. We also track sentiment: positive, neutral, or negative, to understand perception. It is no longer about being clicked; it is about being seen, cited, and trusted within AI answers. Looking to evolve your organic performance data? <a href=\"https:\/\/www.dacgroup.com\/en-gb\/contact\/\">Let&#8217;s talk<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-heading-3\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-3\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-3\"\n                        >\n                            <span class=\"faq-block__question\">What does a modern enterprise SEO strategy look like?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-3\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-heading-3\"\n                        data-bs-parent=\"#faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>A modern enterprise SEO strategy is still rooted in the fundamentals such as technical health, E-E-A-T principles, <a href=\"https:\/\/www.dacgroup.com\/en-gb\/contact\/\">high-quality content<\/a>, and UX, while adapting to AI-driven search and shifting user behaviour. It extends beyond the traditional SERP, incorporating visibility and influence across platforms like Reddit and other forums, YouTube and other video platforms, and review sites. Today, SEO goes beyond the SERP and is about optimising the entire digital footprint that search engines and AI models use to shape answers. Ready to modernise your enterprise SEO strategy? <a href=\"https:\/\/www.dacgroup.com\/en-gb\/contact\/\">Let&#8217;s talk<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-heading-4\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-4\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-4\"\n                        >\n                            <span class=\"faq-block__question\">Is content alone enough to succeed in SEO?\u202f<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-4\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-heading-4\"\n                        data-bs-parent=\"#faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>No, but it remains essential. Even the best content will not perform without a strong technical foundation, internal linking that makes sense, structured data, and positive brand mentions. Content that answers questions is what gets surfaced in the SERP and by AIOs and LLMs, but it still requires the right infrastructure to ensure it is discovered, understood, and shown in both search and AI-driven results. Want to learn more about how to pair content with a strong SEO foundation? <a href=\"https:\/\/www.dacgroup.com\/en-gb\/contact\/\">Let&#8217;s talk<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-heading-5\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-5\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-5\"\n                        >\n                            <span class=\"faq-block__question\">How can large brands manage complex site architectures and extensive content footprints effectively?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-collapse-5\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c-heading-5\"\n                        data-bs-parent=\"#faq-accordion-block_437ded79f0eab61aa0dcc1d3f13c3b9c\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Strong governance is critical here. Guidelines for clear site architecture, internal linking, schema standards, and <a href=\"https:\/\/www.dacgroup.com\/en-gb\/contact\/\">technical best practice<\/a> across all URLs should be set as a scalable, repeatable system. It also requires clear ownership and regular refreshes to ensure the approach remains up to date. Looking to manage a complex site? <a href=\"https:\/\/www.dacgroup.com\/en-gb\/contact\/\">Let&#8217;s talk<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Amplify your reach with media-forward campaigns.\u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Engage your audiences with local-forward strategies.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Make data-forward decisions for measurable results.\u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Drive outcomes with a performance-forward mindset.\u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Get ahead with AI-forward innovations.\u00a0 \u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Elevate your appeal with brand-forward solutions.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-gb\/contact\/\" class=\"btn_primary-filled_white_hand\" >\n    \n        <div>Let\u2019s move forward<\/div>\n\n        \n            \n\t\t    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" >\n\t\t\t    <g clip-path=\"url(#clip0_2625_299)\">\n\t\t\t    <rect width=\"24\" height=\"24\" \/>\n\t\t\t    <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 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