{"id":92276,"date":"2024-10-29T13:14:48","date_gmt":"2024-10-29T18:14:48","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=92276"},"modified":"2026-06-30T16:15:00","modified_gmt":"2026-06-30T21:15:00","slug":"analytics","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/en-gb\/services\/analytics\/","title":{"rendered":"Analytics"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Hero-D-DAC-Analytics.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Hero-D-DAC-Analytics-XL.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Hero-M-DAC-Analytics.png');\n                height: 0px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"0px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/\">Services<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                Where analytics ignite action            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Proove by DAC, our analytics center of excellence, transforms data into business momentum.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/proove.dacgroup.com\/en-gb\/' class=\"btn_primary-filled_white_arrow  \" target=\"_blank\" >\n                        \n                        <div>EXPLORE PROOVE<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/\">Services<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                Where analytics ignite action            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Proove by DAC, our analytics center of excellence, transforms data into business momentum.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/proove.dacgroup.com\/en-gb\/' class=\"btn_primary-filled_white_arrow  \" target=\"_blank\" >\n                        \n                        <div>EXPLORE PROOVE<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<style>\n    @media (max-width: 370px) {\r\n    section#hero-internal.noWords {\r\n        height: 200px !important;\r\n        min-height: 200px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 371px) and (max-width: 439px) {\r\n    section#hero-internal.noWords {\r\n        height: 230px !important;\r\n        min-height: 230px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 440px) and (max-width: 469px) {\r\n    section#hero-internal.noWords {\r\n        height: 250px !important;\r\n        min-height: 250px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 470px) and (max-width: 519px) {\r\n    section#hero-internal.noWords {\r\n        height: 280px !important;\r\n        min-height: 280px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 520px) and (max-width: 599px) {\r\n    section#hero-internal.noWords {\r\n        height: 320px !important;\r\n        min-height: 320px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 600px) and (max-width: 689px) {\r\n    section#hero-internal.noWords {\r\n        height: 370px !important;\r\n        min-height: 370px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 690px) and (max-width: 770px) {\r\n    section#hero-internal.noWords {\r\n        height: 410px !important;\r\n        min-height: 410px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 771px) and (max-width: 934px) {\r\n    section#hero-internal.noWords {\r\n        height: 500px !important;\r\n        min-height: 500px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 935px) and (max-width: 991px) {\r\n    section#hero-internal.noWords {\r\n        height: 525px !important;\r\n        min-height: 525px !important;\r\n    }\r\n}\r\n\r\n@media(max-width: 768px) {\r\n    .services-carousel.has-subtitle.black.large .text-container h2,\r\n    .services-carousel.has-subtitle.black.large .text-container p {\r\n        text-align: left;\r\n    }\r\n}<\/style>\n\n    <style>\n        :root {\n            --dots-color: #00aae7;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a46dcb16164a\"]\n        {\n            color:#00aae7 !important;\n        }\n    <\/style>\n    \n\n    <script>\n        window.servicesCarouselConfig = {\"loop\":true,\"margin\":10,\"nav\":true,\"dots\":false,\"mouseDrag\":false,\"touchDrag\":false,\"responsive\":{\"0\":{\"items\":1,\"nav\":true,\"dots\":true},\"768\":{\"items\":2,\"nav\":true,\"dots\":true},\"992\":{\"items\":3,\"nav\":false,\"dots\":false}}};\n    <\/script>\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel has-subtitle black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title mb-0 \">\n                        Who is Proove?                    <\/h2>\n                    \n\n                                    <p class=\"services-carousel__subtitle m-0 \">\n                        Proove is DAC\u2019s dedicated analytics arm, built to turn complex data into clear, actionable strategies. With a sharp focus on insight, performance, and impact, Proove transforms raw numbers into confident decisions\u2014and measurable growth. <a class=\"banner-proove-link\" href=\"https:\/\/proove.dacgroup.com\/\" target=\"_blank\">Learn More<\/a>                     <\/p>\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/global-tech-2.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/global-tech-2.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/global-tech-2.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/global-tech-2.jpeg\"\n                alt=\"Best AI-Driven BI Tool\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a46dcb16164a\" style=\"text-align: center\">Best AI-Driven BI Tool<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Global Business Tech Awards<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/digiday-2.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/digiday-2.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/digiday-2.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/digiday-2.jpeg\"\n                alt=\"Most Innovative Independent Media Agency\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a46dcb16164a\" style=\"text-align: center\">Most Innovative Independent Media Agency<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Digiday Media Buying &#038; Planning Awards<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item snowflake-openai\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/snowflake-openai-logos-1.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/snowflake-openai-logos-1.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/snowflake-openai-logos-1.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/snowflake-openai-logos-1.jpeg\"\n                alt=\"Powered by data\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a46dcb16164a\" style=\"text-align: center\">Powered by data<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Strengthened by strategic tech partnerships.<\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<style>\n    .services-carousel__subtitle {\r\n\tmax-width: 994px !important;\r\n}\r\n\r\n.services-carousel__subtitle a {\r\n\tcolor: white;\r\n\ttext-decoration: underline;\r\n}\r\n\r\n.services-carousel.has-subtitle .text-container {\r\n\tmax-width: 994px !important;\r\n}\r\n\r\n.services-carousel__item.item .services-carousel__item-title  {\r\n    color: #00AAE7;\r\n}\r\n\r\n.snowflake-openai .services-carousel__item-title {\r\n    height: 30px !important;\r\n}<\/style>\n\n\n<section id=\"services\">\n\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n\n                        <h2>How Proove powers DAC<\/h2>\n            \n                        <div><p>Proove supports every DAC service by translating data into smarter decisions, sharper strategy, and stronger outcomes. Here are just a few ways that impact comes to life across our integrated offering.<\/p>\n<\/div>\n            \n            \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/proove.dacgroup.com\/en-gb\/\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\" rel=\"noopener noreferrer\">\n    \n        <div>Explore Proove by DAC<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n        <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-1\">\n                        <button class=\"accordion-button \" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-1\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-1\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"true\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/local-optimization.png\" alt=\"Local Optimisation section - 1\">\n                            Local Optimisation                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Location-level insights reveal how visibility, engagement, and customer sentiment vary across markets. By connecting listing, reputation, and performance data, Proove uncovers actionable opportunities at the local level. Those insights help teams prioritize the strategies that will have the greatest impact across the network.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-2\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-2\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-2\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/icon-media.png\" alt=\"Paid Media section - 2\">\n                            Paid Media                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Bringing media performance, audience behavior, and business outcomes together creates a clearer view of what is driving results. Proove helps identify opportunities to refine targeting, optimize spend, and improve efficiency across campaigns. The result is more informed investment decisions and stronger performance.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-3\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-3\" \n                                aria-expanded=\"true\" \n                                aria-controls=\"collapse-3\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/icon-search.png\" alt=\"SEO section - 3\">\n                            SEO                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Search visibility is influenced by a complex mix of content, technical factors, and user behavior. Proove surfaces the trends and opportunities hidden within that data, helping teams focus on the actions most likely to improve organic performance. This allows SEO strategies to be guided by evidence rather than assumptions.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-4\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-4\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-4\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/icon-design.png\" alt=\"Creative Production section - 4\">\n                            Creative Production                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>The most effective creative is informed by how audiences actually engage. By connecting asset performance to customer behavior, Proove helps teams understand which messages, formats, and experiences resonate most. Those insights support ongoing creative refinement and stronger campaign results.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-5\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-5\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-5\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/icon-location.png\" alt=\"Content Strategy section - 5\">\n                            Content Strategy                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-5\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-5\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Audience interests, engagement patterns, and content performance all provide valuable signals for planning. Proove brings those signals together to identify high-value topics, uncover content gaps, and prioritize opportunities. The result is a content strategy that is more relevant, effective, and aligned with business goals.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-6\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-6\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-6\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/icon-dev.png\" alt=\"Digital Strategy section - 6\">\n                            Digital Strategy                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-6\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-6\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Strong strategy starts with a clear understanding of performance, opportunity, and market dynamics. Through benchmarking, forecasting, and cross-channel analysis, Proove helps connect marketing activity to measurable business outcomes. This gives teams the confidence to make smarter decisions across the customer journey.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n<style>\n    section#blueprint div.container>div:first-of-type.fourgap {\r\n  gap: 50px !important;\r\n}\r\n\r\n .text-services {\r\n   padding-top: 0px !important;\r\n}<\/style>\n\n\n<section id=\"services\" class=\"text-services text-services--has-images\">\n\n    <div class=\"container max-1448 padding60\">\n\n        \n                        <div class=\"text-services_has_image_column\">\n\n                <div class=\"text-services__images\">\n\n                    \n                        <div class=\"images single-media\">\n                            <img decoding=\"async\"\n                                class=\"onebig\"\n                                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/analytics-collage-1.jpeg\"\n                                alt=\"\"\n                                loading=\"lazy\"\n                            \/>\n                        <\/div>\n\n                    \n                <\/div>\n\n                    <div class=\"left-column\">\n\n                    <h2>Explore more with Proove<\/h2>\n        \n                    <p>Want to go deeper into how we turn data into action? Explore our tools, platforms, and thought leadership\u2014and find out how we accelerate performance through tailored services and AI-powered solutions. <\/p>\n            <\/div>\n    \n            <\/div>\n\n        \n        <div class=\"right-column\">\n\n                            <h3>OUR SPECIALIZATIONS INCLUDE<\/h3>\n            \n            \n                <div class=\"services-accordion\" id=\"services-list-accordion\">\n\n                    \n                    <div class=\"service-item full_funnel_media\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/proove.dacgroup.com\/en-gb\/services\/ai-data-conversational-intelligence\/business-intelligence\/\"\n                                        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