{"id":158008,"date":"2026-02-09T13:37:41","date_gmt":"2026-02-09T18:37:41","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/attribution\/"},"modified":"2026-04-01T15:56:01","modified_gmt":"2026-04-01T20:56:01","slug":"attribution","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/en-gb\/services\/proove\/measurement-optimization\/attribution\/","title":{"rendered":"Attribution\u00a0Modeling\u00a0"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Attribution.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Attribution-XL-1.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Attribution.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/proove\/measurement-optimization\/\">Measurement Optimization<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                AI-ready attribution modeling            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245104421 BCX0\">Proove\u2019s<\/span><span class=\"NormalTextRun SCXW245104421 BCX0\"> attribution modeling connects the dots across channels and touchpoints<\/span><span class=\"NormalTextRun SCXW245104421 BCX0\"> <\/span><span class=\"NormalTextRun SCXW245104421 BCX0\">so you can assign credit accurately, <\/span><span class=\"NormalTextRun SCXW245104421 BCX0\">optimize<\/span><span class=\"NormalTextRun SCXW245104421 BCX0\"> performance, and align your media strategy with true business impact.<\/span><\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/contact\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>LET\u2019S TALK ATTRIBUTION<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                       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padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/proove\/measurement-optimization\/\">Measurement Optimization<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                AI-ready attribution modeling            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245104421 BCX0\">Proove\u2019s<\/span><span class=\"NormalTextRun SCXW245104421 BCX0\"> attribution modeling connects the dots across channels and touchpoints<\/span><span class=\"NormalTextRun SCXW245104421 BCX0\"> <\/span><span class=\"NormalTextRun SCXW245104421 BCX0\">so you can assign credit accurately, <\/span><span class=\"NormalTextRun SCXW245104421 BCX0\">optimize<\/span><span class=\"NormalTextRun SCXW245104421 BCX0\"> performance, and align your media strategy with true business impact.<\/span><\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/contact\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>LET\u2019S TALK ATTRIBUTION<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 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11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<style>\n    body.is-proove .section-header-block__description { max-width: 1010px; }<\/style>\n\n\n<section id=\"block_3cac80a2b164ab72be1bcf13e3f76ba7\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Turn every touchpoint into &lt;br&gt;                                    <span class=\"section-header-block__accent\">strategic insight<\/span>\n                                                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Today\u2019s customer journeys are anything but linear, but attribution modelling helps you untangle the complexity by connecting each interaction to its real influence on performance. At Proove, we tailor models to your business context so you can make smarter decisions, justify spend, and drive more effective planning at every stage of the funnel in increasingly automated media environments.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_6bb966706227f4ca98db1f12e95f456a\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Identify true performance-drivers<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Understand which tactics actually convert\u2014and which are just along for the ride. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Laptop keyboard with digital graphics superimposed on the screen representing attribution modeling.\"  aria-label=\"Laptop keyboard with digital graphics superimposed on the screen representing attribution modeling.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/631a3eaf8962253f5bdfa1b4cabfaa84df8cedf1-1.jpg');\" role=\"img\" aria-label=\"Laptop keyboard with digital graphics superimposed on the screen representing attribution modeling.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Optimize across the funnel <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Shift spend and strategy based on influence, not just last-click outcomes. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Person using a smartphone with social media notifications floating around.\"  aria-label=\"Person using a smartphone with social media notifications floating around.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/58c2e90836bbdf9919ce333664acbf85fdf03124-1.jpg');\" role=\"img\" aria-label=\"Person using a smartphone with social media notifications floating around.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Bridge strategy and execution<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Translate attribution outputs into smarter planning, creative, and bidding decisions. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Support smarter forecasting <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Use historical attribution insights to model likely outcomes and plan ahead with confidence. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Models for smarter investment <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW75163308 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75163308 BCX0\">Every <\/span><span class=\"NormalTextRun SCXW75163308 BCX0\">marketing <\/span><span class=\"NormalTextRun SCXW75163308 BCX0\">attribution model has strengths, limitations, and trade-offs. At <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW75163308 BCX0\">Proove<\/span><span class=\"NormalTextRun SCXW75163308 BCX0\">, we <\/span><span class=\"NormalTextRun SCXW75163308 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW75163308 BCX0\"> believe in a one-size-fits-all solution\u2014we tailor the approach to your business, test rigorously, and deliver models that balance accuracy, practicality, and actionability. Whether <\/span><span class=\"NormalTextRun SCXW75163308 BCX0\">you\u2019re<\/span><span class=\"NormalTextRun SCXW75163308 BCX0\"> new to attribution or refining an existing framework, our methods are built to grow with you.<\/span><\/span><span class=\"EOP SCXW75163308 BCX0\" data-ccp-props=\"{\"335559685\":1440,\"335559991\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/contact\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>LET\u2019S TALK ATTRIBUTION<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Rule-based modeling                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Simple and easy to implement, rule-based models (like first-touch or last-touch attribution) assign credit based on predefined logic. While less nuanced, they offer quick insight and are a useful starting point for organizations just beginning to explore attribution.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Data-driven attribution                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Data-driven models use machine learning to analyze actual user paths and assign credit based on observed impact. This dynamic approach adapts to your ecosystem and provides a clearer picture of true channel contribution over time.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Cross-device and cross-channel tracking                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Today\u2019s journeys span platforms, screens, and sessions. We stitch together fragmented data to follow users across devices and channels so you get a complete, end-to-end view of how they engage with your brand.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Model comparison testing                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Every model tells a slightly different story. We test and compare multiple approaches to identify the most accurate, practical, and actionable fit for your business, ensuring your attribution strategy aligns with both data realities and decision-making needs.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Seamlessly integrated for impact <\/h2>\n            <p>Attribution is only useful if it informs real decisions. That\u2019s why we embed our models directly into DAC\u2019s broader performance ecosystem, linking insights to media planning, content strategy, and channel execution. Whether you&#8217;re fine-tuning bidding strategies or reshaping your media mix, attribution helps keep every team aligned around what\u2019s truly driving results. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>AMPLIFY PERFORMANCE WITH&#8230;<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/proove\/measurement-optimization\/incrementality\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Incrementality Testing<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/proove\/measurement-optimization\/mmm\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Media Mix Modeling <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/strategy\/digital-strategy\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Digital Strategy <\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/en-gb\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>See all services<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">And we can Proove it<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1-480x277.png\"\n                alt=\"Person using a tablet to buy a dress online in a bright living room.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Webinar: How to find the true value of your marketing funnel<\/h3>                <p><ul><li><span class=\"TextRun SCXW97772797 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW97772797 BCX0\">In partnership with <\/span><span class=\"NormalTextRun SCXW97772797 BCX0\">Search Engine Journal, we explored <\/span><span class=\"NormalTextRun SCXW97772797 BCX0\">how to <\/span><span class=\"NormalTextRun SCXW97772797 BCX0\">measur<\/span><span class=\"NormalTextRun SCXW97772797 BCX0\">e<\/span><span class=\"NormalTextRun SCXW97772797 BCX0\"> the value of content initiatives<\/span><span class=\"NormalTextRun SCXW97772797 BCX0\"> and<\/span><span class=\"NormalTextRun SCXW97772797 BCX0\"> <\/span><span class=\"NormalTextRun SCXW97772797 BCX0\">optimize<\/span><span class=\"NormalTextRun SCXW97772797 BCX0\"> resource allocation for maximum impact.<\/span><\/span><span class=\"EOP SCXW97772797 BCX0\" data-ccp-props=\"{}\"> <\/span><\/li><li><span class=\"TextRun SCXW209258997 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW209258997 BCX0\">Discover<\/span><span class=\"NormalTextRun SCXW209258997 BCX0\"> f<\/span><span class=\"NormalTextRun SCXW209258997 BCX0\">ascinating insights <\/span><span class=\"NormalTextRun SCXW209258997 BCX0\">on<\/span><span class=\"NormalTextRun SCXW209258997 BCX0\"> first-touch attribution, how it differs from the usual last-touch perspective<\/span><span class=\"NormalTextRun SCXW209258997 BCX0\">, and <\/span><span class=\"NormalTextRun SCXW209258997 BCX0\">why it<\/span><span class=\"NormalTextRun SCXW209258997 BCX0\"> <\/span><span class=\"NormalTextRun SCXW209258997 BCX0\">creates<\/span><span class=\"NormalTextRun SCXW209258997 BCX0\"> opportunities for <\/span><span class=\"NormalTextRun SCXW209258997 BCX0\">new ways to <\/span><span class=\"NormalTextRun SCXW209258997 BCX0\">assess <\/span><span class=\"NormalTextRun SCXW209258997 BCX0\">performance.<\/span><\/span><span class=\"EOP SCXW209258997 BCX0\" data-ccp-props=\"{}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/webinars\/webinar-how-to-find-the-true-value-of-your-marketing-funnel\/\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>WATCH THE WEBINAR<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_7b0c6780e2ed77b87e5463b82f803be5\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/attribution-reimagined-probabilistic-methods-in-privacy-first-marketing-2\/\" aria-label=\"Attribution reimagined: Probabilistic methods in privacy-first marketing\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/hands-300x150.jpg\" alt=\"Group of people doing a fist bump over a table with colorful charts and documents.\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/attribution-reimagined-probabilistic-methods-in-privacy-first-marketing-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Attribution reimagined: Probabilistic methods in privacy-first marketing                    <\/a>\n                <\/p>\n            <\/div>\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-full-funnel-media-approach\/\" aria-label=\"The Full-Funnel Media Approach\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-articles-Banners-1-300x150.png\" alt=\"Person typing on a laptop with digital marketing icons overlayed, including email and advertising symbols.\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-full-funnel-media-approach\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        The Full-Funnel Media Approach                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_deeea1067d9f7ff8e9b2b85524f603e0\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Our performance stack                                                    <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    <\/script>\n\n    <section id=\"brands-carousel\" class=\"\">\n        <div class=\"brand-carousel-wrapper\">\n            <div class=\"brand-carousel\">\n                <div class=\"carousel-wrapper\">\n                                                                        <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-2.png\" alt=\"R programming language logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-1-1.png\" alt=\"Python programming language logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-abTasty-1.png\" alt=\"AB Tasty logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-adobe-1.png\" alt=\"Adobe for Business logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-analytics-1.png\" alt=\"Analytics logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-chatgpt-1.png\" alt=\"OpenAI logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-claude-1.png\" alt=\"Claude logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-convert-1.png\" alt=\"Convert logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-cortex-1.png\" alt=\"Cortex logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-cursor-1.png\" alt=\"Cursor logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-funnel-1.png\" alt=\"Funnel logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-gemini-1.png\" alt=\"Gemini logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-hubspot-1.png\" alt=\"HubSpot logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-microsoft-1.png\" alt=\"Microsoft Dynamics 365 logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-n8n-1.png\" alt=\"n8n logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-optimizely-1.png\" alt=\"Optimizely logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-salesforce-1.png\" alt=\"Salesforce logo in white text on a blue cloud 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